Tourism Commission Meeting-Rescheduled — Agenda Packet

August 18, 2026 Tourism Commission Agenda 1 City of Lake Geneva, 626 Geneva St, Lake Geneva, WI 53147-262.248.3673-www.cityoflakegeneva.gov Tourism Commission Agenda Tuesday, August 18, 2026 - 4:00 PM Lake Geneva City Hall; Council Chambers Members: Chairperson Luke Pfeifer, Vice-Chairperson Mary Daly, Shelley Rowell, Alderperson Mary Jo Fesenmaier, and Alderperson Brian Smith Ex-Officio Members: Mayor Todd Krause, Comptroller Laura Pisarcik, and VISIT Lake Geneva President Stephanie Klett 1. Call to Order 2. Roll Call 3. Election of Secretary 4. Comments from the public limited to 5 minutes, limited to items on this agenda 5. Approval of the minutes from July 21, 2026 6. Written financial update regarding Room Tax Dollars Collected, Financials, current Budget & Disbursements, list of outstanding (unpaid) tourism grants awarded 7. Discussion/Action on Municipal Development Grants-None 8. Discussion/Action on Tourism Promotional Grant Program and Requests: Maximum ten (10) minute presentation per request: a. Abominable Trail Race; ASR Events, LLC b. Abominable Snow Race; ASR Events, LLC 9. Final Event Evaluation and Discussion on Recent Grant Recipients and Future Action-None 10. Discussion/Action regarding pausing the Grant Program for the remainder of 2026 11. Discussion/Action regarding changes to the Promotional Grant Informational Guide and Application Form 12. Discussion/Possible Action regarding changing the recurring meeting day and time 13. Reports a. Independent Contractor: Heather Jones b. Tourism Entity: VISIT Lake Geneva 14. Adjournment Page 1 of 32 August 18, 2026 Tourism Commission Agenda 2 A quorum of the Council may be present; however, no official Council action will be taken. Requests from persons with disabilities who need assistance to participate in this meeting should be made to the City Clerk’s office in advance so that the appropriate accommodations can be made. Page 2 of 32 July 21, 2026 Tourism Commission Minutes 1 City Of Lake Geneva Tourism Commission Minutes Tuesday, July 21, 2026 - 4:00 PM Lake Geneva City Hall; Council Chambers Call to Order Deputy Clerk Jahns called the meeting to order at 4:00 pm. Roll Call Present: Daly, Pfeifer, Rowell, Fesenmaier Absent: Smith Ex Officio Members Present: Krause, PIsarcik, Klett Comments from the public limited to 5 minutes, limited to items on this agenda Heather Jones, independent contractor; spoke on item 8b. Election of Temporary Chairperson Deputy Clerk Jahns opened the floor to nominations. Daly nominated Pfeifer. No other nominations. Jahns closed floor to nominations. Pfeifer elected Temporary Chair on voice vote 4-0. Election of Officers Chairperson Temporary chair Pfeifer opened the floor to nominations. Daly nominated Pfeifer. No other nominations. Pfeifer closed floor to nominations. Pfeifer elected Chairperson on a voice vote 4-0. Vice Chairperson Pfeifer opened floor to nominations. Pfeifer nominated Daly. Daly accepted nomination. No other nominations. Pfeifer closed floor to nominations. Daly elected Vice-Chairperson on a roll call vote 4-0, with Daly, Pfeifer, Rowell, and Fesenmaier voting yes. Secretary Pfeifer opened floor to nominations. Daly nominated Rowell. Rowell declined the nomination. Pfeifer nominated Fesenmaier. Fesenmaier declined the nomination. Motion by Pfeifer to continue the election to the next meeting, second by Rowell. No discussion, motion carried 4-0 on a voice vote. Approval of the minutes from June 16, 2026 Motion by Day to approve, second by Rowell. No discussion. Motion carried 4-0 on a voice vote. Written Reports Discussion on the preference of Written vs Oral reports. General consensus of the Commission members is to have the reports be itemized on future agendas to allow for presentation. Heather Jones (Independent Contractor for Tourism Commission) Meet at the Lake Promotional Activity Motion by Pfeifer to suspend the rules to allow Heather Jones to present, second by Rowell. Page 3 of 32 July 21, 2026 Tourism Commission Minutes 2 No discussion, motion carried 4-0 on a voice vote. Heather Jones presented her monthly report on various topics and activities. Discussion followed between Ms Jones and the Commission members regarding reporting and events. Tourism Entity (VISIT Lake Geneva) on Promotional Activity, Calendar, and Hotel performance Motion by Pfeifer to suspend the rules to allow Deanna Goodwin, VISIT Lake Geneva present, second by Daly. No discussion, motion carried 4-0 on a voice vote. Deanna Goodwin presented the VISIT Lake Geneva monthly report on various topics and activities. Discussion followed between Ms Goodwin and the Commission members regarding reporting and trends. Lake Geneva Business Improvement District (events and mission) No report given. Financial report regarding Room Tax Dollars Collected, Financials, current Budget & Disbursements, list of outstanding (unpaid) tourism grants awarded Questions and discussion between Commissioners regarding layout of the reports, budget line items, committed expenses, and how they affect the Commission's remaining balance for 2026. Discussion/Action on Tourism Promotional Grant Program and Requests: Maximum ten (10) minute presentation per request: Fat Tire Charity Ride; Dawn Marie Mancuso (continued from June meeting) Dawn Marie Mancuso presented the grant application for Fat Tire Charity Ride. Questions and discussion followed between Commissioners and Ms Mancuso regarding tourism commission requirements for digital and print materials, how a grant would grow the event leading to overnight stays, the timeline for this grant application, and the Commission's remaining funds. Klett suggested the commission consider approving a grant for a lesser amount for marketing that can still accommodate adding the Tourism Commission's logo and hotel listing url. Motion by Daly to approve a grant for the Social Media and Media Outreach amounts of the request, totaling $7000, second by Fesenmaier. Motion carried 4-0 on a voice vote. Bridal Expo; Celebration Management (continued from June meeting) Charlie Lorenzi, Celebration Management presented the application request. Questions and discussion followed between Mr Lorenzi and the Commission members regarding event details, the placement of the Tourism Commission logo on event materials, hotel inclusion, and expense details. Motion by Fesenmaier to approve grant in and amount not to exceed $30,000, second by Rowell. No discussion, motion carried 4-0 on a voice vote. Venetian Festival; Lake Geneva Jaycees Keith Felt, Lake Geneva Jaycees presented the grant application for Venetian Festival. Questions and general discussion followed between the Commissioners and Mr Felt regarding locations and specific events during Venetian Festival. Commissioners discussed 2026 financials, the grant amount given last year, and the timeline of this grant request. Motion by Fesenmaier to approve grant in the amount of $30,000, second by Rowell. Discussion followed regarding the amount. Motion carried 4-0 on a voice vote. Final Event Evaluation and Discussion on Recent Grant Recipients and Future Action-None Discussion/Action regarding Tourism Grant Guide to set potential parameters for the number of years and maximum grant reimbursement (continued from June meeting) Commission members discussed regarding the draft provided by Pfeifer. Key parameters discussed included a cap on requested amounts, yearly reductions, physical locations of the events, and budgeting for annual larger or signature events. Other suggestions included separating the application from the guide, streamlining to online submittal, and past grant information. Mayor Krause discussed setting goals and freezing the acceptance of new grant applications for the remainder of the year. Daly would like to have an expert discuss tourism parameters and have a legal review on the do's and don'ts. Klett suggested a presenter. Page 4 of 32 July 21, 2026 Tourism Commission Minutes 3 Discussion/Possible Action regarding changing the recurring meeting day and time Mayor Krause discussed options for changing dates so that the meetings don't back right up to a Council meeting. Pisarcik added that financial reports can be more current if pulled later in the month. Also, the 3rd Tuesday of the month is open since FLR no longer meets. The 3rd Tuesday of the month does not work for Klett. Setting future dates will be on the next agenda, Commission will set the next meeting date and time now. Motion by Pfeifer to hold the next meeting on Tuesday, August 18th at 4:00 pm, second by Fesenmaier. No discussion, motion carried 4-0 on a voice vote. Adjournment Motion by Fesenmaier to adjourn, second by Daly. No discussion, motion carried 4-0 on a voice vote. The meeting adjourned at 6:01 pm. Vanessa Jahns Deputy City Clerk & Laura Pisarcik Finance Director/Comptroller Page 5 of 32 CITY OF LAKE GENEVA ROOM TAX COMPARISONS 2025 AND 2026 2025 Room Tax Room Tax Additions Room Tax- Reg Additions Room Tax- Marketplace Net Amount Issued Regular Marketplace Since last Reported Since last Reported Totals to LG Visit Check Issue Date January 24,826.04 0.60 27,292.54 - 52,119.18 - February 387.96 63.60 52,944.32 - 53,395.88 - March 1,074.49 188,602.36 80,199.12 - 269,875.97 29,919.77 6/6/2025 April 48,026.62 65.58 12,453.49 - 60,545.69 59,586.95 7/11/2025 May 96,255.42 160.61 9,121.69 - 105,537.72 223,216.47 8/8/2025 June 4,208.36 255,320.23 208,382.45 - 467,911.04 92,716.74 9/5/2025 July 157,080.41 219.27 121,460.14 - 278,759.82 136,244.59 10/10/2025 August 228,543.98 404.45 24,500.40 - 253,448.83 153,626.54 11/7/2025 September 798.74 286,650.19 203,130.57 - 490,579.50 356,413.52 12/5/2025 October 16,618.71 62.04 107,639.64 - 124,320.39 85,877.39 1/9/2026 November 52,552.58 34,674.11 5,826.19 48.97 93,052.88 123,601.61 2/20/2026 December 69,234.93 154,069.39 223,304.32 699,608.24 920,292.43 852,950.55 48.97 2,472,851.22 1,261,203.58 - 2026 Room Tax Room Tax Additions Room Tax- Reg Additions Room Tax- Marketplace Net Amount Issued Regular Marketplace Since last Reported Since last Reported Totals to LG Visit Check Issue Date January 44,200.13 43.70 5,345.47 49,589.30 - February 20,200.54 22.78 28,181.41 48,404.73 - March 1,463.59 189,012.02 70,387.09 260,862.70 - April 1,796.79 11.42 53,374.73 55,182.94 10,099.32 6/12/2026 May 46,700.78 53.03 23,401.55 70,155.36 40,212.41 7/9/2026 June 213,862.52 298,647.95 - 512,510.47 275,613.71 8/7/2026 July 4,715.92 - - 4,715.92 August - September - October - November - December - 332,940.27 487,790.90 180,690.25 - 1,001,421.42 325,925.44 228,138.86 1,001,421.42 City Portion 30% (after $362,377) Variance 148,470.87 362,377.00 City Minimum portion 639,044.42 Net minus City Minimum 447,331.09 Tourism Funds 70% Note: Marketplace Providers now pay on a quarterly basis 325,925.44 Per Visit Con.72.86% (0.00) Owed to Visit F:\Finance2026\Tourism\Room Tax Comparisons Jan-December 2026.xlsx Page 6 of 32 Amount Meetings Events committed Vendor Date of Event Paid to Date Remaining Balance PAID 2025-Meetings January Fall 2025 and Winter 2026 Promo 10,000.00 Riviera -Heather Jones Various 2,900.00 7,100.00 5/16/2025 6/12/2026 February Art in the Park 22,280.00 Geneva Lake Arts Foundation, Inc. August 9-10, 2025 20,369.50 - 9/26/2025 Wisconsin Cheese Festival 10,000.00 LG house of Music and Adams Publishing Group May 16-18, 2025 10,000.00 - 6/27/2025 Taco Fest 10,000.00 LG house of Music and Adams Publishing Group September 12-14, 2025 10,000.00 - 10/10/2025 March Wee Whiskey Fest 20,000.00 Geneva Lakes Whiskey Club April 25-27, 2025 20,000.00 - 6/13/2025 April None May Corporate Meetings and Events 7,500.00 The Riviera Ballroom June-September, 2025 7,500.00 - 8/6/2025 Das Fest Wisconsin 15,000.00 Prost! Das Fest Wisconsin July 18-20, 2025 15,000.00 - 10/10/2025 Venetian Festival 27,500.00 Lake Geneva Jaycees August 13-17, 2025 27,500.00 - 10/9/2025 June Jazz by the Lake 9,800.00 Midwest Young Artists Concert 19-Jul-25 3,500.00 - 8/6/2025 July Gala Days and Nights 35,000.00 Geneva Lake Women's Association October 24-26, 2025 30,449.15 - 6/19/2026 Sylph, A Contemporary Ballet Performance 7,948.00 Dawn Springer Dance Projects August 27-28, 2025 7,628.86 - 11/3/2025 Venetian Festival 2,650.00 Lake Geneva Jaycees (add'l Request) August 13-17, 2025 2,018.79 - 10/9/2025 August Honoring our Military Heroes 20,000.00 Geneva Lake Museum Opening April 2026 20,000.00 - 8/7/2026 September Tracing the Divide 4,000.00 Avant Cycles October 25-26, 2025 3,726.73 - 12/1/2025 Oktoberfest 22,005.56 Downtwon Bid October 11-12, 2025 - - Abominable Trail Race 3,000.00 ASR Events, LLC November 15,2025 1,933.01 - 1/9/2026 Abominable Snow Race 10,000.00 ASR Events, LLC January 31, 2026 6,771.29 - 3/20/2026 Lake Geneva Winter Bridal Expo 30,000.00 Celebration Management January 17, 2026 27,463.23 - 3/20/2026 October Downtown Ice Sculpture Walk 15,900.00 VISIT Lake Geneva January 28-February 1, 2026 14,373.60 - 4/17/2026 World's Tallest Glass Tree 50,000.00 Mackglass Community December 5-14, 2025 50,000.00 - 3/20/2026 Gary Con 12,000.00 Gaxx Worx, LLC March 18-22,2026 12,000.00 - 6/19/2026 November Baseball/Softball Travel Tournaments 36,400.00 YMCA Spring 2026 31,706.90 - 6/19/2026 The Balloon Adventure-Buggin Out 25,000.00 531 Fund March 19-29, 2026 25,000.00 - 5/29/2026 December None-Meeting Cancelled Total Grants Paid 2025 405,983.56 349,841.06 7,100.00 Tourism Grant Commitments Page 7 of 32 Amount Meetings Events committed Vendor Date of Event Paid to Date Remaining Balance PAID Tourism Grant Commitments 2026 -Meetings January None-Meeting Cancelled February None-Meeting Cancelled March Wee Whiskey Fest 25,000.00 Geneva Lakes Whiskey Club April 17-19, 2026 25,000.00 - 6/19/2026 Splash, Sparkle and Bloom 8,200.00 Lake Geneva Garden Club August 4-6, 2026 8,200.00 Das Fest Wisconsin(requested add'l in April) 14,750.00 Prost! Das Fest Wisconsin July 31-August 2, 2026 - 14,750.00 April Art in the Park 26,300.00 Geneva Lake Arts Foundation, Inc. August 8-9,2026 - 26,300.00 Lake Geneva Pride Weekend 15,127.00 Downtown Lake Geneva BID June 11-14, 2026 - 15,127.00 May Cancelled June Bridal Expo 30,000.00 Celebration Management January 16, 2027 - 30,000.00 Pink the Lake 4,000.00 Pink The Lake August 1st, 2026 - 4,000.00 Fat Tire Charity Ride 7,000.00 Fat Tire Charity Ride September 19, 2026 - 7,000.00 Literary Festival 7,199.50 Lakeside Books & The LG Public Library August 22, 2026 - 7,199.50 July Venetian Festival 30,000.00 Lake Geneva Jaycees August 19-23, 2026 - 30,000.00 August Abominable Snow Race 10,000.00 ASR Events, LLC January 30, 2027 - - Abominable Trail Race 3,000.00 ASR Events, LLC November 14, 2026 - - Total 2026 180,576.50 25,000.00 142,576.50 Page 8 of 32 CITY OF LAKE GENEVA BALANCE SHEET JUNE 30, 2026 FUND 47 - TOURISM ASSETS 47-00-00-11111 FUND CASH 946,296.10 TOTAL ASSETS 946,296.10 LIABILITIES AND EQUITY LIABILITIES 47-00-00-21100 ACCOUNTS PAYABLE 4,982.91 TOTAL LIABILITIES 4,982.91 FUND EQUITY 47-00-00-34800 RESTRICTED FUND BALANCE 756,863.11 REVENUE OVER EXPENDITURES - YTD 184,450.08 TOTAL FUND EQUITY 941,313.19 TOTAL LIABILITIES & EQUITY 946,296.10 Page 9 of 32 CITY OF LAKE GENEVA Finance Worksheet - Tourism Fund Page: 1 Period: 06/26 Aug 07, 2026 10:37AM 2026-26 2026-26 Variance % of Period Current year Current year Current year Budget Account Number Account Title Actual Actual Budget TOURISM TOURISM 47-00-00-41210 ROOM TAX 447,331.09 530,244.97 1,600,000.00 1,069,755.03 33.14 47-00-00-46100 TOURISM MISC REVENUE .00 .00 .00 .00 .00 47-00-00-48110 INTEREST INCOME 1,409.35 9,733.14 20,000.00 10,266.86 48.67 47-00-00-49100 APPL. PRIOR YR APPROPRIATIONS .00 .00 64,655.00 64,655.00 .00 47-00-00-49350 TRANSFER FROM GENERAL FUND .00 .00 .00 .00 .00 Total TOURISM: 448,740.44 539,978.11 1,684,655.00 1,144,676.89 32.05 47-00-00-57100 HOTEL/MOTEL ASSN-CHAM OF COM 10,099.32 10,099.32 800,000.00 749,688.27 6.29 47-00-00-57210 EVENTS COORDINATOR .00 .00 .00 .00 .00 47-00-00-57212 RIVIERA MARKETING COORDINATOR 5,833.34 40,833.38 70,000.00 23,333.28 66.67 47-70-00-57150 PROMOTIONAL GRANT 100,606.05 224,214.17 150,000.00 74,214.17- 149.48 47-70-00-57155 TOURISM MUNICIPAL DEVELOPMENT 20,656.13 80,381.16 422,000.00 319,199.57 24.36 47-70-00-59500 TRANSFER TO LAKEFRONT FUND .00 .00 .00 .00 .00 47-70-00-59600 TRANSFER TO DEBT SERVICE FUND .00 .00 242,655.00 242,655.00 .00 TOURISM Expenditure Total: 137,194.84 355,528.03 1,684,655.00 1,260,661.95 25.17 Net Total TOURISM: 311,545.60 184,450.08 .00 115,985.06- .00 Net Grand Totals: 311,545.60 184,450.08 .00 115,985.06- .00 Page 10 of 32 CITY OF LAKE GENEVA Detail Ledger - Tourism Page: 1 Period: 06/26 - 06/26 Aug 07, 2026 10:39AM Reference Account Debit Credit Date Journal Number Payee or Description Number Amount Amount Balance FUND CASH 05/31/2026 (05/26) Balance 47-00-00-11111 655,068.12 07/31/2026 CA 19 Cash Allocation - Created: 07/23/26 12:38 PM 1,409.35 06/30/2026 CA 25 Cash Allocation - Created: 07/27/26 2:58 PM 1,409.35- 08/31/2026 CA 32 Cash Allocation - Created: 08/07/26 10:36 AM 447,331.09 06/01/2026 CA-CD 6 CDA Fund Allocation - Created: 06/03/26 10:21 25,000.00- 06/04/2026 CA-CD 17 CDA Fund Allocation - Created: 06/05/26 11:32 300.53- 06/12/2026 CA-CD 30 CDA Fund Allocation - Created: 06/12/26 1:46 P 10,099.32- 06/17/2026 CA-CD 41 CDA Fund Allocation - Created: 06/17/26 4:25 P 5,703.00- 06/19/2026 CA-CD 50 CDA Fund Allocation - Created: 06/19/26 10:33 98,423.55- 06/26/2026 CA-CD 63 CDA Fund Allocation - Created: 06/26/26 12:50 17,986.06- 06/30/2026 CA-JE 16 JE Fund Allocation - Created: 07/27/26 2:58 PM 1,409.35 06/30/2026 (06/26) Period Totals and Balance 450,149.79 * 158,921.81- * 946,296.10 ACCOUNTS PAYABLE 05/31/2026 (05/26) Balance 47-00-00-21100 25,300.53- 06/30/2026 AP 448 Summary Transactions from AP System 15,802.32- 06/30/2026 AP 658 Summary Transactions from AP System 99,406.46- 06/30/2026 AP 911 Summary Transactions from AP System 17,986.06- 06/30/2026 AP 1085 Summary Transactions from AP System 4,000.00- 06/03/2026 CDA 92269 531 FUND 25,000.00 06/12/2026 CDA 92398 LAKE GENEVA CONVENTION 10,099.32 06/17/2026 CDA 92430 CITY OF LAKE GENEVA 1,450.00 06/17/2026 CDA 92452 KAPUR & ASSOCIATES INC 4,253.00 06/19/2026 CDA 92498 GENEVA LAKE WOMENS ASSOCATION 30,449.15 06/19/2026 CDA 92499 GENEVA LAKES WHISKEY CLUB CORP 25,000.00 06/19/2026 CDA 92500 NEI-TURNER MEDIA 11,267.50 06/19/2026 CDA 92506 YMCA 31,706.90 06/26/2026 CDA 92513 CHARTER COMMUNICATIONS 119.99 06/26/2026 CDA 92517 GAXX WORX LLC 12,000.00 06/26/2026 CDA 92524 JONES, HEATHER 5,833.34 06/26/2026 CDA 92532 US CELLULAR 32.73 06/04/2026 CDA 4242026 ELAN FINANCIAL SERVICES 300.53 06/30/2026 (06/26) Period Totals and Balance 157,512.46 * 137,194.84- * 4,982.91- RESTRICTED FUND BALANCE 05/31/2026 (05/26) Balance 47-00-00-34800 756,863.11- 06/30/2026 (06/26) Period Totals and Balance .00 * .00 * 756,863.11- ROOM TAX 05/31/2026 (05/26) Balance 47-00-00-41210 82,913.88- 06/30/2026 JE 33 TRANSFER ROOM TAX 229,436.12- 06/30/2026 JE 33 TRANSFER ROOM TAX 217,894.97- 06/30/2026 (06/26) Period Totals and Balance .00 * 447,331.09- * 530,244.97- YTD Encumbrance .00 YTD Actual -530,244.97 Total -530,244.97 YTD Budget -1,600,000.00 Unearned 1,069,755.03 INTEREST INCOME 05/31/2026 (05/26) Balance 47-00-00-48110 8,323.79- 06/30/2026 JE 30 REC JUNE LGIP ACTIVITY 1,409.35- 06/30/2026 (06/26) Period Totals and Balance .00 * 1,409.35- * 9,733.14- YTD Encumbrance .00 YTD Actual -9,733.14 Total -9,733.14 YTD Budget -20,000.00 Unearned 10,266.86 HOTEL/MOTEL ASSN-CHAM OF COMM 05/31/2026 (05/26) Balance 47-00-00-57100 .00 06/05/2026 AP 282 LAKE GENEVA CONVENTION 10,099.32 **Desc: 2026 SHARE OF ROOM TAX (JAN-APRIL 2026) 06/30/2026 (06/26) Period Totals and Balance 10,099.32 * .00 * 10,099.32 YTD Encumbrance .00 YTD Actual 10,099.32 Total 10,099.32 YTD Budget 800,000.00 Unexpended 789,900.68 Page 11 of 32 CITY OF LAKE GENEVA Detail Ledger - Tourism Page: 2 Period: 06/26 - 06/26 Aug 07, 2026 10:39AM Reference Account Debit Credit Date Journal Number Payee or Description Number Amount Amount Balance RIVIERA MARKETING COORDINATOR 05/31/2026 (05/26) Balance 47-00-00-57212 35,000.04 07/01/2026 AP 897 JONES, HEATHER 5,833.34 **Desc: RIVIERA EVENTS COORDINATOR-JUL 2026 06/30/2026 (06/26) Period Totals and Balance 5,833.34 * .00 * 40,833.38 YTD Encumbrance .00 YTD Actual 40,833.38 Total 40,833.38 YTD Budget 70,000.00 Unexpended 29,166.62 PROMOTIONAL GRANT 05/31/2026 (05/26) Balance 47-70-00-57150 123,608.12 06/05/2026 AP 307 CITY OF LAKE GENEVA 1,450.00 **Desc: WINTER PROMO 06/17/2026 AP 493 GENEVA LAKE WOMENS ASSOCATION 30,449.15 **Desc: GRANT REIMB. WOMANS ASSOC.-2026 06/15/2026 AP 513 GENEVA LAKES WHISKEY CLUB CORP 25,000.00 **Desc: GRANT REIMBURSEMENT 06/16/2026 AP 544 YMCA 31,706.90 **Desc: GRANT REIMB 06/15/2026 AP 837 GAXX WORX LLC 12,000.00 **Desc: REIMB. GRANT-GARY CON 06/30/2026 (06/26) Period Totals and Balance 100,606.05 * .00 * 224,214.17 YTD Encumbrance .00 YTD Actual 224,214.17 Total 224,214.17 YTD Budget 150,000.00 Unexpended (74,214.17) TOURISM MUNICIPAL DEVELOPMENT 05/31/2026 (05/26) Balance 47-70-00-57155 59,725.03 05/18/2026 AP 263 KAPUR & ASSOCIATES INC 3,690.50 **Desc: HILLMOOR TRAIL COST ESTIMATES 05/18/2026 AP 264 KAPUR & ASSOCIATES INC 300.00 **Desc: HILLMOOR SHAPE FILE & DATA SET GENERATION 05/18/2026 AP 270 KAPUR & ASSOCIATES INC 262.50 **Desc: HILLMOOR PARK TASK COST ESTIMATE DISCUSSION 12/12/2025 AP 506 NEI-TURNER MEDIA 11,267.50 **Desc: CHICAGO WEDDINGS-2ND INSTALLMENT 2026 06/13/2026 AP 556 THE KNOT WORLDWIDE INC. 982.91 **Desc: 3RD QTR VENUE ADV-2026 06/12/2026 AP 809 US CELLULAR 32.73 **Desc: RIVIERA CELL-HEATHER 06/14/2026 AP 893 CHARTER COMMUNICATIONS 119.99 **Desc: INTERNET SVC JUN 2026 06/10/2026 AP 979 UPLAND DESIGN LTD 4,000.00 **Desc: HILLMOOR ZONE 1 LANDSCAPING DESIGN (KNOWLES-NELSON) 06/30/2026 (06/26) Period Totals and Balance 20,656.13 * .00 * 80,381.16 Page 12 of 32 CITY OF LAKE GENEVA Detail Ledger - Tourism Page: 3 Period: 06/26 - 06/26 Aug 07, 2026 10:39AM Reference Account Debit Credit Date Journal Number Payee or Description Number Amount Amount Balance YTD Encumbrance .00 YTD Actual 80,381.16 Total 80,381.16 YTD Budget 422,000.00 Unexpended 341,618.84 Number of Transactions: 45 Number of Accounts: 9 Debit Credit Proof Total TOURISM: 744,857.09 744,857.09- .00 Number of Transactions: 45 Number of Accounts: 9 Debit Credit Proof Grand Totals: 744,857.09 744,857.09- .00 Report Criteria: Actual Amounts Only Accounts With Balances Summarize Payroll Detail Print Period Totals Print Grand Totals Include Only Description Comments Page and Total by FUND All Segments Tested for Total Breaks [Report].Account Number = "47000011111"-"47700059500" Page 13 of 32 2026 Tourism Fund Chair Report Page 1 of 2 2026 Tourism Fund Chair ReportFinancials as of June 30, 2026. Provided for August 18, 2026 Meeting ROOM TAX DISTRIBUTIONBudget Estimated Total Room Tax 2,285,714.28 City (30%) 685,714.28 City Min GTD 362,377.00 City Total 685,714.28 Tourism Commission 1,600,000.00 BUDGET/FORECAST Account Title 2026 Budget 2026 YTD2026 Projection Notes REVENUES thru 6/30/2026 47-00-00-41210 ROOM TAX 1,600,000 530,245 1,600,000 47-00-00-48110 INTEREST INCOME 20,000 9,733 20,000 47-00-00-49100 APPL. PRIOR YR APPROPRIATIONS 64,655 - 64,655 TOTAL REVENUE 1,684,655 539,978 1,684,655 FORECAST REVENUE REMAINING 1,144,677 EXPENDITURES 47-00-00-57100 HOTEL/MOTEL ASSN-CHAM OF COM 800,000 10,099 1,165,760 Budg et was 50% ins tead of 72.86% as contracted from the Touris m Commis s ion. 47-00-00-57212 RIVIERA MARKETING COORDINATOR 70,000 40,833 70,000 47-70-00-57150 PROMOTIONAL GRANT 150,000 224,214 150,000 47-70-00-57155 TOURISM MUNICIPAL DEVELOPMENT 422,000 80,381 56,240 Reduced by variance from correction in H otel/Motel Assn-Cham of Com 47-70-00-59600 TRANSFER TO DEBT SERVICE FUND 242,655 - 242,655 TOTAL EXPENDITURES 1,684,655 1,684,655 FUND SURPLUS (DEFICIT) - - 2026 FUNDS Amount 150,000 56,240 Total 206,240 2026 Committed Grants 167,577 2026 Committed Tourism Development - 2026 Estimated Riv Marketing (recorded in Tourism Development)42,441 ESTIMATED REMAINING (3,778) Remaining amount left after City Notes Calculated based on a budget of 1.6M for Tourism Commission Share The minimum amount the city is gtd based on what was retained in 2010 City keeps the greater of 30% or the amount retained in 2010 Forecasted Promotional Grants Forecast Tourism Development (budget less corrections) Based on 17,683.80 YTD as of 5/31 Notes Page 14 of 32 2026 Tourism Fund Chair Report Page 2 of 2 FUND FORECAST Item Amount Current Balance As of 6/30/2026 946,296 Less 2025 Paid Since 6/30/2026 20,000 Honoring our Military Heroes 20,000 Less 2025 Outstanding Grants/Tourism Dev 288,356 Fall 2025 and Winter 2026 Promo 7,100 EST Knowles-Nelson Remaining 192,206 EST Riviera Drapes Remaining 89,050 Balance After 2025 Pd/Outstanding Grants 637,940 Expected Remaining Revenue 2026 (Budget less YTD) 1,080,022 ROOM TAX 1,069,755 INTEREST INCOME 10,267 APPL. PRIOR YR APPROPRIATIONS - Expected Remaining Expenses 2026 (Forecast less YTD) 1,427,482 HOTEL/MOTEL ASSN-CHAM OF COM1,155,661 RIVIERA MARKETING COORDINATOR 29,167 PROMOTIONAL GRANT TOURISM MUNICIPAL DEVELOPMENT TRANSFER TO DEBT SERVICE FUND 242,655 Balance Remaining for Grants and Tourism Development 290,480 2026 Grants Outstanding 142,577 Splash. Sparkle, and Bloom Garden Show8,200 Prost Das Fest Wisconsin 12,500 Art in the Park (GLAF) 26,300 Lake Geneva Pride Weekend 15,127 Prost Das Fest Wisconsin - For Shuttles 2,250 Pink the Lake & The Pink Party 4,000 Lakeside Literary Festival 7,200 Fat Tire Charity Ride 7,000 Bridal Expo 30,000 Venetian Festival 30,000 Wee Whiskey - 2026 Tourism Development 21,221 Estimated Riv Marketing Remaining 21,221 Estimated Balance Remaining After Existing Commitments 126,683 Notes pd 8/7/2026 Total Grant $242,500 less amt pd Total Grant $89,050 - none pd Does not increase fund balance See breakout below See breakout below 25,000 paid in June Based on 17,683.80 YTD as of 5/31 Page 15 of 32 Page 16 of 32 Page 17 of 32 1) Event Overview/Description The Abominable Trail Race is a trail running event that consists of distances ranging from 5K to 30K, to appeal to both beginners and seasoned runners. 2) Event Budget (Include how grant funds will be used) $3000 Total Requested. $1500 - Facebook Ad Spend $800 - Social Media / Email Marketing Support $500 - Yeti Sightings $200 - Printed Flyers 3) Mock-up of all Marketing Material to include the Tourism Commission Logo and Tourism Commission’s Lodging List Website: www.lakegenevahotels.org (Link or QR Code) The lakegenevahotels.org link is on our registration page under the WHERE TO STAY section (shown in bottom right photo above). Page 18 of 32 4) Marketing plan for the event ● Consistent social media posting schedule 5-6 days per week ● Yeti sightings ● Targeting Ad Spend in Madison, Rockford, and Chicago areas ● Collaborating with other trail running events to cross-promote, ● Print flyers to be mailed out to gyms and run clubs around targeted areas nearby 5) How will this grant generate overnight stays within the City of Lake Geneva? We partner with Lake Geneva Fairfield Inn & Suites for a room block and promote that it is the preferred place to stay. Last year we had racers come in from 12 different states. We host a pre-party the evening before so racers can pick up their race packets ahead of time and spend time with Yeti and the community. This year, we will also be adding a post race party/brunch on Sunday to encourage racers to stay an additional night in Lake Geneva. 6) How did you or your organization calculate the estimated number of overnight stays to be generated by your event? We do a post race survey after each event and one of the questions we ask is if they stayed overnight and if so, where did they stay. 7) Any other helpful information Each race we also raise funds for the Lake Geneva Food Pantry and we share and promote things to do around Lake Geneva to encourage people to stay and play and show some of the fun things to do around the city. Page 19 of 32 Page 20 of 32 Page 21 of 32 1) Event Overview/Description The Abominable Snow Race is a winter-themed obstacle course race that is fun for the whole family. Race distances range from 5K to 20K, and we also have a dedicated Kid’s Course for smaller children. 2) Event Budget (Include how grant funds will be used) $10,000 Total Requested - $5000 Facebook Ad Spend - $3200 Social Media / Email Marketing Support - $1500 Yeti Services / Sightings - $300 Printed Flyers/Marketing Materials 3) Mock-up of all Marketing Material to include the Tourism Commission Logo and Tourism Commission’s Lodging List Website: www.lakegenevahotels.org (Link or QR Code) The Tourism Commission’s Lodging List website is under the WHERE TO STAY section and also on our race registration page. 4) Marketing plan for the event ● Consistent social media posting schedule 5-6 days per week ● Multiple yeti sightings and more yeti content ● Targeting Ad Spend in Madison, Rockford, and Chicago areas ● Collaborating with other obstacle events to cross-promote ● Print flyers to be mailed out to gyms and run clubs around targeted areas nearby 5) How will this grant generate overnight stays within the City of Lake Geneva? We partner with Lake Geneva Fairfield Inn & Suites, Harbor Shores, and Comfort Suites for room blocks and promote them. We consistently bring in racers from over 25+ Page 22 of 32 states. We also host a pre-party on the Friday evening before the race to encourage people to show up a day early. 6) How did you or your organization calculate the estimated number of overnight stays to be generated by your event? We do a post race survey after each event and one of the questions we ask is if they stayed overnight and if so, where did they stay. In prior years, 25-30% of racers stay overnight in Lake Geneva. 7) Any other helpful information Each race we also raise funds for the Lake Geneva Food Pantry and we share and promote things to do around Lake Geneva to encourage people to stay and play and show some of the fun things to do around the city. Page 23 of 32 DRAFT Tourism Promotion Grant Program Changes - Updated for August 18, 2026 Meeting Page 1 of 3 CHAIR COMMENTS This document takes the grant program changes proposed in July and focuses on the core change rather than comparing it with the current full Tourism Grant Application and Materials document, which also contained introductions, the application, and the post-event/reimbursement form – all of which will be updated based on any decisions or actions taken by the Tourism Commission on the Tourism Promotional Grant Program. In addition, this document outlines a revised and more efficient application process. Changes from the July meeting are in red. Values in yellow highlight are placeholder values for discussion. TOURISM PROMOTIONAL GRANT PROGRAM CRITERIA 1. The main event must take place within a 10-mile radius of the Lake Geneva City Hall. 2. Event grants are limited to three years. 3. Event application must demonstrate the event is reasonably likely to generate paid overnight stays at establishments within the City of Lake Geneva. 4. The commission prefers methods for tracking room nights generated by your event. It is highly recommended to work with area hotels to provide a way for them to track rooms booked through your event, even if they are not discounted or special-rate rooms. Most hotels can create special codes for rates, promos, or tracking. (Combined 3, 4, and 6 from last month’s draft. Commission to review sub bullets a and b, which may be redundant, and be able to be combined.) a. Discounts and packages must be offered with at least ___ number of hotels within the City of Lake Geneva. These discounts/packages must be in place at least 60 days prior to the event. b. Written support from at least two establishments that collect room tax for the City of Lake Geneva, each from a separate owner, must be submitted with the application. 5. Grant amounts must be used for direct marketing of the event and for overnight stays in the City of Lake Geneva and not for general marketing that does not promote overnight stays in Lake Geneva. While not an exclusive list, grants may not be used for: (The list to be discussed and decided by the Commission) a. Staffing b. Promotional swag/giveaways c. Banners and signage used for the day of the event or the days immediately surrounding the event. Banners/signage must be used to promote events in advance that have the likelihood of generating overnight stays. d. Transportation e. Marketing that doesn’t promote hotels/overnight stays within the City of Lake Geneva. Page 24 of 32 DRAFT Tourism Promotion Grant Program Changes - Updated for August 18, 2026 Meeting Page 2 of 3 TOURISM GRANT PROGRAM AMOUNTS The total amount available for Grants will vary by year based on the expected Room Tax proceeds and the budget approved by the Commission. The cap amount of individual event grants is determined as follows, based on: 1. When the event takes place (Peak/non-peak will be determined by the Tourism Commission annually for the upcoming year.) 2. Where a significant part of the event takes place a. In City - At least 50% of the event takes place in the City of Lake Geneva. b. Neighboring – All other events that meet the program criteria outlined above. i. A grant must be obtained from the community where the event is taking place if that community has a grant program. Event Season/Location Year 1 Year 2 Year 3 In City Peak $10,000 $6,500 $4,000 In City Non-Peak $20,000 $13,000 $8,000 Neighboring Peak $4,000 $2,600 $1,600 Neighboring Off Peak $10,000 $6,500 $4,000 SIGNATURE EVENTS (BUDGETED) 1. The event must have been ongoing for at least the last __ years and have received prior Tourism Commission Grants. 2. The event and organization must have submitted timely event recaps for prior grants. 3. The event must take place within the City of Lake Geneva. (TBD how this is determined.) 4. The Tourism Commission will not review applications that do not meet the criteria. (Chair note: The item is covered in the application process, applies to any grant request) 5. The Tourism Commission will annually designate the due date for Signature Event Program applications. Grants under this program will be for the following calendar year. 6. If a significant number of applications have been received, the Tourism Commission may vote to allow a subset of applicants to present after reviewing the applications. 7. The Tourism Commission will set a schedule for presentations for approved applications along with any guidelines for the presentations. 8. The Tourism Commission’s Tourism Entity is not eligible for a Signature Event Grant as defined in this packet. 9. Signature event amounts may not exceed $30,000. Page 25 of 32 DRAFT Tourism Promotion Grant Program Changes - Updated for August 18, 2026 Meeting Page 3 of 3 APPLICATION PROCESS CHANGE 1. Applications must be submitted at least 60 days before the event begins. If an event permit is required, the permit must be secured before the application is submitted. 2. All applications are completed online through the City of Lake Geneva website. 3. Applications are routed for review based on the specifics of each application. For example, this includes determining whether an event permit is required and confirming that the proper materials and information have been submitted. Applications will not be scheduled for a meeting until all reviews are complete and all applicant process requirements are met. (TBD: a general timeline for this process to set expectations.) 4. Once all reviews are complete, the applicant will receive an email containing the meeting time and presentation guidelines. 5. If the applicant is approved for a grant, they will receive an email containing information about their grant amount and instructions on how to submit for reimbursement. 6. The Tourism Commission will review the application process before implementing the change. PROPOSED TOURISM COMMISSION GUIDELINES • Tourism Commission members shall not be eligible to participate in the Tourism Commission's grant programs. • If a Tourism Commission member is affiliated with an organization applying for a grant, that member must abstain from voting on the grant. OTHER FUTURE ITEMS TO REVIEW & DISCUSS • Presentation Process/Guidelines • Post Event Report and Reimbursement Procedures Page 26 of 32 Agenda Item Memo Committee/Board/Commission/Council: Tourism Commission Meeting Date: July 21, 2026 Subject/ Title: Discussion/Possible action regarding changing the recurring meeting day and time Submitted By: Clerk’s Office Background/ Request Financial reports are easier to compile if the meeting is later in the month. Council Chambers is available at multiple time slots on the 3rd Tuesday of the month. Ordinance/Policy Implications/Changes No ordinance changes Due dates would need to be adjusted in the Commission’s application & guide to align with the new meeting time. Recommendation Change the regular meeting day to the 3rd Tuesday of the month and keep a 4:00 pm start time. Fiscal Impact / Budget • Estimated Cost: n/a • Funding Source: n / a (e.g., General Fund, TID, Water Utility, Grants) • Budget Status: ☐ Within Budget ___________________ ☐ Over Budget ______________________ ☐Budget Amendment Required __________________ • GL Number: __________________ (If applicable, note grant awards, cost-sharing, or capital plan references.) Implementation/Next Steps Name of Committee Date of Meeting Original Agenda Item # Outcome Tourism Com. 07/21/2026 Approval or no Action Attachments (list any and all attachments that go with this item and memo) Reviewed by Date Comments Clerk’s Office July 2026 no other committee consideration needed Finance Dept July 2026 In favor of change none Page 27 of 32 Riviera Ballroom/MATL Update- Tourism Commission Meeting August 2026 Marketing Update  Website Analytics Update: July 2026: o Site Sessions: 3,641 (+16%)  Site Sessions by traffic source 1. Google (1,128) 2. Direct (843) 3. Google Ads (841) 4. Facebook Ad (194) 5. WIX Ads (88) o Active Inquiries: 147, 151 recorded for July 2025 o Avg. Session Duration: 1m 48s (+11%) o Site Bounce Rate: 68% (-5%)  WeddingWire & TheKnot: July Stats o 370 Visitors o 5 Link Clicks o 22 Saves o 29 leads  Hotels & Lodging Analytics Update Past 30 days: o 102 Page Views (-38 from last month) o Avg. time spent on page: 1m 11sec (+29sec)  www.lakegenevahotels.org Analytics- past 30 days o 13,252 Site Sessions (+888%)  (10,002) Facebook  (1,393) Instagram  (1,071) Google Ad  (320) Direct  (64) Das Fest  (21) Venetian Fest o Avg. Session Duration: 1m 51s (-22%)  Social Media Campaign started June 15th targeting weddings and corporate events Sales Update 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 Weddings 28 9 54 55 52 43 45 53 31 4 Social 1 0 1 5 4 5 3 6 Corporate 2 1 1 2 3 1 5 2 1 Non-Profit 10 0 3 1 5 4 7 8 1 Event Total 41 10 60 62 64 54 60 68 33 4 Cancellation Total 0 40 11 3 2 4 8 Rescheduled 0 20 4 1 1 3 Comp 5 2 5 6 6 9 8 Pending Comp Req Page 28 of 32 2025 Comp Space;  Winterfest- 6 days  Bid breakfast  Visit LG – partner meeting  Veterans’ Day Program (Library) 2026 Comp Space;  Winterfest- 6days  Library February Author Event  Library Sept Author Event Sales by year July 2026 : o 2026: One social event contract out for signature& one non-profit contract returned. o 2027: Six wedding contracts returned & one corporate contract returned. Three wedding contracts & one social contract out for signature. o 2028: Three wedding contracts returned & one out for signature.  Last Year, reported for July; 57 events booked for 2025, 37 events booked for 2026 & 1 event for 2027. ACTUAL RIVIERA BALLROOM REVENUE BY YEAR CITY OF LAKE GENEVA RIVIERA REVENUE (NET REVENUE AFTER TAX) 2020 2021 2022 2023 2024 2025 2026 $29,095.71 $162,926.92 $286,754.23 $308,151.03 $260,375.56 $313,675.96 $ 335,141.01 CATERING REVENUE $4,337.68 $32,970.09 $46,691.72 $48,795.80 $47,914.74 $ 46,425.26 $21,726.11 Page 29 of 32 VISIT Lake Geneva | 527 Center St., Lake Geneva, WI 53147 | (262) 248-1000 | VisitLakeGeneva.com Lake Geneva Tourism Commission August 18, 2026 VISIT Lake Geneva Update Partner Events • Monthly Partner Meeting – August 18, 8-9am, The Treasury Public Events • Lake Geneva Electric Christmas Parade Dec. 5 (float registration opens Sept. 8) • Winterfest & America’s Snow Sculpting Invitational – Feb. 3-7, 2027 • Sponsorships available for Parade and all 2027 Visit Lake Geneva events MARKETING METRICS – JULY 2026 WEBSITE – VisitLakeGeneva.com • Visitor Sessions – 225,762 (+9.7%) | YTD 1,481,443 (+44.1%) • Pageviews – 500,151 (+3.8%) | YTD 3,202,666 (+12.4%) • Users – 175,629 (+15.1%) | YTD 1,185,733 (+47.9%) • Online Guide Visits – 5,944 | YTD 23,553 • Top Pages 1. Events 45,062 Pageviews 2. Things to Do 30,027 3. Things to Do | Summer Activities 26,993 4. Meetings | Team Building 26,886 5. Home 21,808 6. It's Always Been the Place 17,967 7. Explore | Special Offers 14,482 8. Events | Liberty on the Lake 12,410 9. Events | Events This Week 12,067 10. Stay 11,556 • Top Cities 1. Chicago 19,696 Users 2. (not set) 11,501 3. Milwaukee 5,749 4. New York 3,099 5. Minneapolis 2,122 6. Lake Geneva 2,112 7. Madison 1,273 8. Indianapolis 1,187 9. Columbus 1,150 10. Detroit 1,004 Page 30 of 32 VISIT Lake Geneva | 527 Center St., Lake Geneva, WI 53147 | (262) 248-1000 | VisitLakeGeneva.com SOCIAL MEDIA • Facebook – 86,882 Followers (+731 MoM) | 2,446,105 Monthly Views • Instagram – 24,889 Followers (+1,093 MoM) | 519,887 Monthly Views • X – 3,585 Followers (+4 MoM) | 484 Monthly Impressions • LinkedIn – 2,183 Followers (+35 MoM) | 291,671 Monthly Impressions • TikTok – 6,007 Followers (+205 MoM) | 53,134 Monthly Views EMAIL SUBSCRIBERS • Subscribers – 56,775 (+572) • Open Rate – 7.9% VISITOR CENTER ACTIVITY • Phone Calls – 257 (-31) | YTD 1,298 (-328) • Walk-ins – 2,259 (+271) | YTD 8,942 (+737) • Emails – 968 (-159) | YTD 6,087 (-240) • Visitors Guides Fulfilled – 864 (-163) | YTD 6,089 (-485) HOTEL ACTIVITY – JUNE 2026 • Occupancy – 69.6% (+3.7%) | YTD 47.3% (+2.3%) • ADR - $255.76 (+7.1%) | YTD $193.91 (+3.3%) • RevPar - $178.00 (+11.1%) | YTD $91.68 (+5.7%) MEETINGS & GROUPS RFP ACTIVITY – Lake Geneva RFPs – JULY 2026 RFPs – Year-to-Date MEDIA HIGHLIGHTS – JULY 2026 • OnMilwaukee | Take a Daycation to Lake Geneva for the 46th Annual Art in the Park • WorldAtlas | 11 Nicest Small Towns in Wisconsin • Islands | The Best Day Trips from Chicago, According To Locals • Yahoo Travel | The Best Day Trips from Chicago, According To Locals • Ever After in the Woods | 11 Beautiful Beaches in Wisconsin You Probably Didn’t Know Existed • Islands | Between Milwaukee and Rockford Is Wisconsin's Charming Village with Lake Fun, A Sandy Beach, And Scenic Trails • Yahoo Travel | Between Milwaukee and Rockford Is Wisconsin's Charming Village with Lake Fun, A Sandy Beach, And Scenic Trails • Brava | Lakeshore Luxe: Lake Geneva • Taking The Kids | 11 Popular Wisconsin Summer Beaches That Can Feel Way Too Crowded In July • WorldAtlas | 10 Best Wisconsin Towns for Retirees • Yahoo Travel | 20 Photos of Gorgeous Lake Towns Across America That Are Affordable Vacation Spots • Islands | Between Rockford and Milwaukee is a Peaceful Village with Lake Fun, A Beach, And Tasty Eats • Travel Mag | 14 Lakeside Wisconsin Restaurants That Make Dinner More Romantic • WorldAtlas | 12 Stress-Free Wisconsin Towns for a Weekend Retreat • Spectrum News 1 | We count on tourism: Storm causes revenue loss for Lake Geneva businesses • Fabulous Wisconsin | The Abbey Resort Introduces Revamped Waterfront Restaurant RFP # Total Attendees Total Room Nights Event Date Type RFP Properties Sourced 1667 40 40 OCT 2026 Social The Cove, Maxwell Mansion, Bella Vista Suites, Harbor Shores, Comfort Suites JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC YTD 1 6 8 8 8 2 1 34 Page 31 of 32 VISIT Lake Geneva | 527 Center St., Lake Geneva, WI 53147 | (262) 248-1000 | VisitLakeGeneva.com • WorldAtlas | 8 Picture-Perfect Main Streets in Wisconsin • The Boutique Adventurer | The Most Beautiful Lakes in the United States Might Not be the Ones You’d Expect • Europe Says | 10 Best Towns in Wisconsin for a Two-Day Recharge • UpNorthNews | 11 last-minute Wisconsin day trips to make before school starts • WorldAtlas | 10 Best Towns in Wisconsin for a Two-Day Recharge • Travelbinger | Weekend Romance on the Road: Hotels Offering Easy Drives from Major US Cities • Ever After in the Woods | These 9 Wisconsin Lakes Belong on Every Summer Bucket List • WiscNews | Lake Geneva Fourth of July celebration pays tribute to children killed • WiscNews | Cleanup begins amid Fourth of July events after Lake Geneva storms leave 3 dead • WTMJ-TV | Lake Geneva neighbors rally to help those impacted by deadly Walworth Co. storm • Yahoo | Lake Geneva Fourth of July celebration pays tribute to children killed • Milwaukee Journal Sentinel | Lake Geneva Fourth of July celebration pays tribute to children killed • AOL | Lake Geneva Fourth of July celebration pays tribute to children killed • WorldAtlas | 9 Wisconsin Small Towns with Unmatched Friendliness MORE • Visit Lake Genva 2026 Impact Award nominations accepted through August 31. • Lake Geneva ranked #3 in VacationRenter.com’s 2026 Best Lake Towns in America Awards • 2025 state and local Tourism Impact reports presented at July 21 Partner Meeting. Page 32 of 32