9.15.26 License Committee — Agenda Packet
City of Fort Atkinson · Jefferson County · License Committee · meeting of Sep 15, 2026 · Agenda packets
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City of Fort Atkinson
City Manager's Office
101 N. Main Street
Fort Atkinson, WI 53538
LICENSE COMMITTEE MEETING
IN PERSON
TUESDAY, SEPTEMBER 15, 2026 – 6:15 PM
CITY HALL – SECOND FLOOR, CONFERENCE ROOM
If you have special needs or circumstances which may make communication or accessibility
difficult at the meeting, please call (920) 397-9901. Accommodations will, to the fullest extent
possible, be made available on request by a person with a disability.
AGENDA
1. Call meeting to order
2. Roll call
3. New Business
a. Review and possible recommendation to the City Council relating to Alcohol
Beverage License Agent Change DLM Group LLC, dba Jennies Entertainment
Center, 1245 Whitewater Avenue (Ebbert, Clerk/Treasurer/Finance Director)
b. Review and possible recommendation to the City Council relating to Alcohol
Beverage License Name Change ("DBA" Change) for Creamery 201, LLC dba
Vallarta Bar and Grill, LLC at 201 N. Main Street (Ebbert, Clerk/Treasurer/Finance
Director)
4. Adjournment
Date Posted: September 11, 2026
CC: City Council; City Staff; City Attorney; Fort Atkinson Chamber of Commerce; Fort Atkinson
School District; News Media
Notice is hereby given that a majority of the Fort Atkinson City Council may be present at this
meeting at the location and time indicated above to gather information about any subject
matters on this agenda over which they have decision-making responsibility. This may constitute
a meeting of the City Council pursuant to State ex rel. Badke v. Greendale Village Bd., 173
Wis.2d. 553, 494 N.W.2d 408 (1993), and must be noticed as such although the City Council will
not take any formal action at this meeting.
Visit us online! City news and information can be found at www.fortatkinsonwi.gov, and be sure
to follow us on Facebook @FortAtkinsonWI.
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City of Fort Atkinson
City Manager's Office
101 N. Main Street
Fort Atkinson, WI 53538
MEMORANDUM
DATE: September 15, 2026
TO: Committee/Commission/Board
FROM: Michelle Ebbert, Clerk/Treasurer/Finance Director
RE: Review and possible recommendation to the City Council relating to Alcohol
Beverage License Agent Change DLM Group LLC, dba Jennies Entertainment
Center, 1245 Whitewater Avenue (Ebbert, Clerk/Treasurer/Finance Director)
BACKGROUND
The State of Wisconsin regulates alcohol licensing for local governments through Chapter 125.
Alcohol Licenses issued to Limited Liability Companies must appoint an agent to operate the
business. Agent responsibilities per Statute are listed below:
(6) Licenses to corporations and limited liability companies; appointment of agents.
125.04(6)(a)(a) Agent. No corporation or limited liability company organized under the laws of
this state or of any other state or foreign country may be issued any alcohol beverage license or
permit unless:
125.04(6)(a)1. 1. The entity first appoints an agent in the manner prescribed by the authority
issuing the license or permit. In addition to the qualifications under sub. (5), the agent must,
with respect to character, record and reputation, be satisfactory to the issuing authority.
125.04(6)(a)2. 2. The entity vests in the agent, by properly authorized and executed written
delegation, full authority and control of the premises described in the license or permit of the
entity, and of the conduct of all business on the premises relative to alcohol beverages, that the
licensee or permittee could have and exercise if it were a natural person.
125.04(6)(b) (b) Successor agent. A corporation or limited liability company may cancel the
appointment of an agent and appoint a successor agent to act in the agent's place, for the
remainder of the license year or until another agent is appointed, as follows:
125.04(6)(b)1. 1. The successor agent shall meet the same qualifications required of the first
appointed agent.
125.04(6)(b)2. 2. The entity shall immediately notify the issuing authority, in writing, of the
appointment of the successor agent and the reason for the cancellation and new appointment.
125.04(6)(c) (c) Authority of successor. A successor agent shall have all the authority, perform
all the functions and be charged with all the duties of the previous agent of the corporation or
limited liability company until the next regular or special meeting of the issuing authority if a
license is held. However, the license of the corporation or limited liability company shall cease to
be in force if, prior to the next regular or special meeting of the issuing authority, the clerk of the
licensing authority receives notice of disapproval of the successor agent by a peace officer of the
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municipality issuing the license.
DISCUSSION
DLM Group, LLC dba Jennie's Entertainment Center, located at 1245 Whitewater Avenue, has
submitted a request for an agent change. Agents for licensed establishments manage many
aspects of a business including scheduling, hiring, ordering of product, and managing finances.
A background check was performed on the applicant without concerns.
Per State Statute, 125.04(5)(a)(2) Individuals, all natural persons in a partnership and the agents
of corporations and limited liability companies are subject to 90 day continuous residency in
this state prior to the date of application. The prior agent had since moved out of Wisconsin,
therefore requiring the assignment of a new agent.
FINANCIAL ANALYSIS
There is a $10 fee associated with an agent change.
RECOMMENDATION
Staff recommends that the License Committee recommends to the City Council approval of the
agent change for DLM Group, LLC dba Jennie's Entertainment Center at 1425 Whitewater
Avenue for the licensing period of October 7, 2026 through June 30, 2027.
ATTACHMENTS
1. DLM Group Agent Appointment Romie Johnson_Redacted
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Form
AB-101
Agent Type (check one)
Alcohol Beverage
Appointment of Agent
D Original (no fee) 0 Successor ($1 O fee for municipal licensees only)
Part A: Bllsiness Information
1. Legal Business Name (Individual name if sole proprietor)
DLM Group LLC
2. Business Trade Name or DBA
Jennies Entertainment
--- -- -
Center
3. Entity Type (check one)
0 Limited Liability Company D Corporation
I Date
07/15/2026
D Nonprofit Organization
4. Alcohol Beverage Business Authorization (check one)
15. If successor agent, provide State Permit or Municipal Retail License Number
0 Municipal Retail License D State Permit
6. Describe the reason for appointing a successor agent, if successor is checked above.
Orginal Agent no longer
Part B: Agent Information
1. Last Name
Johnson
4. Email
6.H
7. City
Wisconsin Resident
1
2_. First Name
Romie
18. State
1
9. Zip Code
WI
I3.M.I.
J
15. Phone
110. Date of Birth
11. ense/State ID Number
1
ver's License/State ID State
- 0 WI
Part C: Agent Questions
1. Have you satisfied the responsible beverage server training requirement? ... '.' ................. ' ... � Yes ONo
Submit proof of completion. I
2. Have you completed Form AB-100, Alcohol Beverage Individual Questionnaire (licensee) or
� Yes □ No Form AB-300, Alcohol Beverage Personal Questionnaire (permittee)? '.' .. ' .' ... ' .. ' ......... '. ' .. '.
3. Have you been a Wisconsin resident for at least 90 continuous days? ................................ � Yes □ No
See instructions for exceptions.
Continued�
AB-101 (R. 2-26) - 1 - Wisconsin Department of Revenue
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Form
AB-1O0
Alcohol Beverage
Individual Questionnaire
All individuals involved in the alcohol beve rage business must complete this form, including:
I Date
• sole proprietor • all officers, directors, and agent of a corporation or nonprofit organization
• all partners of a partnership • members and agent of a limited liabilit y company
Your alcohol beverage application is not complete until all required Individual Questionnaires are submitted.
Part A: Business Information
1. Legal Business Name (individual name if sole proprietor)
OLM Group LLC
-2, BusinessTrade Name or OBA
Jennie's Entertainment and Events
3. Entity Type (check one)
D Sole Proprietor D Partnership
Part B: Individual Information
1. Last Name
Johnson
4. Relationship to Business (Title)
Majority Owner
7. Home Address
8. City
----- --
� Limited Liability Company
1 2. First Name
Romie
D Corporation
1
1
9. State 10. Zip Code
WI
'
D Nonprofit Organization
13
. M.
I
.
1
6. Phone
1 11. Date of Birth
12. Driver's License/State ID Number 13. Driver's License/State
I
D State of Issuance
WI
Part C: Address History
1.
Do you currently live in Wisconsin? ............................................................ � Yes 0 No
If yes, provide the month and year when you permanently moved to Wisconsin .......... ' .......... ' ... l
(MM/YYYY)
06/2024
2. List in chronological order all of your addresses within the last 5 years. Attach additional sheets if necessary.
Previous Address 1 City State Zip Code
IL
Previous Address 2 City State Zip Code
Previous Address 3 City State Zip Code
Previous Address 4 City State Zip Code
Previous Address 5 City State Zip Code
3. List all states
and counties you have lived in as an adult. Attach additional sheets if necessary.
State County State County State County State County
State County State County State County State County
Continued�
AB-100 (R. 2-26) - 1 - Wisconsin Department of Revenue
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Pirf Pf PifQ'i:1�;1/t{t
1. Have you ever been convicted of any offenses (excluding traffic offenses unless related to alcohol beverages)
for violation of any federal, Wisconsin, or another state's laws or of any county or municipal ordinances?. . . . . . D Yes � No
If yes to question 1, please list details of each conviction below. Attach additional sheets as needed .
Law/Ordinance Violated
Penalty Imposed
Law/Ordinance Violated
Penalty Imposed
Law/Ordinance Violated
Penalty Imposed
Location
Location
Location
Conviction Date
Was sentence completed? . . . . . D Yes D No
Conviction Date
Was sentence completed? . . . . . D Yes D No
Conviction Date
Was sentence completed?. . . . . D Yes D No
2. Are charges for any offenses currently pending against you (excluding traffic offenses unless related to alcohol
beverages) for violation of any federal, Wisconsin, or another state's laws or any county or municipal
ordinances?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D Yes � No
If yes to question 2, describe nature and status of pending charges using the space below. Attach additional
sheets as needed.
Part E: Attestation
READ CAREFULLY BEFORE SIGNING: Under penalty of law, I have answered each of the above questions completely and
truthfully. I certify that I am not prohibited from participating in this business due to any involvement in another tier of the alcohol
beverage industry as a restricted investor. I understand that any license issued contrary to Wis. Stat. Chapter 125 shall be void
under penalty of state law. I further understand that I may be prosecuted for submitting false statements and affidavits in connection
with this application, and that any person who knowingly provides materially false information on this application may be required
to forfeit not more than $1,000 if convicted .
Signature Date
8/11/26
AB-100 (R. 1-25) - 2 -
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City of Fort Atkinson
City Manager's Office
101 N. Main Street
Fort Atkinson, WI 53538
MEMORANDUM
DATE: September 15, 2026
TO: Committee/Commission/Board
FROM: Michelle Ebbert, Clerk/Treasurer/Finance Director
RE: Review and possible recommendation to the City Council relating to Alcohol
Beverage License Name Change ("DBA" Change) for Creamery 201, LLC dba
Vallarta Bar and Grill, LLC at 201 N. Main Street (Ebbert,
Clerk/Treasurer/Finance Director)
BACKGROUND
The State of Wisconsin regulates alcohol licensing for local governments through Chapter 125.
Local governments are given the authority to issue licenses where alcohol is consumed in a
public place in accordance with requirements set forth by Statute. There are three classes of
Licenses: Class A, Class B, and Class C. “Class C” pertains strictly to wine with consumption on-
site in a restaurant. The difference between Class A and B is where alcohol is authorized for sale
and for consumption. Class A generally offers sale of alcohol on-site with consumption off-site
(e.g. grocery or liquor store, gas station or convenience store). Class B allows for on-site sale
and on-site consumption (e.g. Restaurant, Bar, Bowling Alley, Tavern). Class A can easily be
remembered as you consume alcohol Away from the premises. Likewise, Class B you consume
on-site, for example Bar.
DISCUSSION
Creamery, 201 LLC has submitted a request to change the DBA (doing business as) for their
location at 201 N. Main Street Ste. 220. Creamery 201 has a "Class B" Intoxicating Liquor and
Class "B" Fermented Malt Beverage license. The request is to operate as Vallarta Bar and Grill
at said location. There is no change to the premises description and is as provided: Second floor
of 201 N Main Street, hallways and outdoor enclosed area, Suite 220 and outdoor seating area.
The premise includes the event venue and the attached restaurant with outdoor patio.
FINANCIAL ANALYSIS
There are no fees associated with a DBA change.
RECOMMENDATION
Staff recommends that the License Committee recommend to City Council to approve the dba
change for Creamery 201, LLC to dba Vallarta Bar and Grill, LLC for use at 201 N. Main Street for
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the licensing period of October 7, 2026 through June 30, 2027.
ATTACHMENTS
1. Creamery 201 - Vallarta Bar and Grill 09042026
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August 25, 2026
To: City of Fort Atkinson
License Committee
City Council
Statement of Business Plan:
License to be listed to: Creamery 201, LLC / Suite 201
DBA: Vallarta Bar and Grill, LLC / Suite 220
Premise Description:
Second floor of 201 N Main Street, hallways and outdoor enclosed area, Suite 220
and outdoor seating area.
Katie Stahl, Agent
Creamery 202, LLC
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Source: City of Fort Atkinson website. First collected Oct 8, 2026.