9.15.26 License Committee — Minutes
City of Fort Atkinson · Jefferson County · License Committee · meeting of Sep 15, 2026 · Minutes
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City of Fort Atkinson
City Manager's Office
101 N. Main Street
Fort Atkinson, WI 53538
LICENSE COMMITTEE MEETING
IN PERSON
TUESDAY, SEPTEMBER 15, 2026 – 6:15 PM
CITY HALL – SECOND FLOOR, CONFERENCE ROOM
MINUTES
1. Call meeting to order
President Jaeckel called the meeting to order at 6:15 pm.
2. Roll call
Present: Cm. Lescohier, Cm. Price and President Jaeckel. Also present: City Manager and City
Clerk/Treasurer/Finance Director.
3. New Business
a. Review and possible recommendation to the City Council relating to Alcohol Beverage
License Agent Change DLM Group LLC, dba Jennies Entertainment Center, 1245
Whitewater Avenue (Ebbert, Clerk/Treasurer/Finance Director)
Clerk Ebbert provided that within State Statutes, the Agent of an LLC must be a resident of
the State. The agent noted for DLM Group, LLC dba Jennie's Entertainment Center located
at 1245 Whitewater Avenue has since moved out of Wisconsin and therefore must
appoint a new agent. The appointment of agent and individual questionnaire was
submitted by Romie Johnson. There is a $10.00 agent fee change associated with this
request.
Cm. Lescohier moved, seconded by Price to recommend the City Council approve of the
agent change for DLM Group, LLC dba Jennie's Entertainment Center at 1425 Whitewater
Avenue for the licensing period of October 7, 2026 through June 30, 2027. Motion carried.
b. Review and possible recommendation to the City Council relating to Alcohol Beverage
License Name Change ("DBA" Change) for Creamery 201, LLC dba Vallarta Bar and Grill,
LLC at 201 N. Main Street (Ebbert, Clerk/Treasurer/Finance Director)
Clerk Ebbert provided that Creamery, 201 LLC has submitted a request to change the DBA
(doing business as) for their location at 201 N. Main Street Ste. 220. Creamery 201 has a
"Class B" Intoxicating Liquor and Class "B" Fermented Malt Beverage license. The request
is to operate as Vallarta Bar and Grill at said location. There is no change to the premises
description and is as provided: Second floor of 201 N Main Street, hallways and outdoor
enclosed area, Suite 220 and outdoor seating area. The premise includes the event venue
and the attached restaurant with outdoor patio.
Price moved, seconded by Lescohier to recommend the City Council approve the dba
change for Creamery 201, LLC to dba Vallarta Bar and Grill, LLC for use at 201 N. Main
Street Ste 220 for the licensing period of October 7, 2026 through June 30, 2027. Motion
carried.
4. Adjournment
Price moved, seconded by Lescohier to adjourn. Meeting adjourned at 6:22 pm.
Respectfully submitted,
Michelle Ebbert
City Clerk/Treasurer/Finance Director
City of Fort Atkinson
City Manager's Office
101 N. Main Street
Fort Atkinson, WI 53538
MEMORANDUM
DATE: September 15, 2026
TO: Committee/Commission/Board
FROM: Michelle Ebbert, Clerk/Treasurer/Finance Director
RE: Review and possible recommendation to the City Council relating to Alcohol
Beverage License Agent Change DLM Group LLC, dba Jennies Entertainment
Center, 1245 Whitewater Avenue (Ebbert, Clerk/Treasurer/Finance Director)
BACKGROUND
The State of Wisconsin regulates alcohol licensing for local governments through Chapter 125.
Alcohol Licenses issued to Limited Liability Companies must appoint an agent to operate the
business. Agent responsibilities per Statute are listed below:
(6) Licenses to corporations and limited liability companies; appointment of agents.
125.04(6)(a)(a) Agent. No corporation or limited liability company organized under the laws of
this state or of any other state or foreign country may be issued any alcohol beverage license or
permit unless:
125.04(6)(a)1. 1. The entity first appoints an agent in the manner prescribed by the authority
issuing the license or permit. In addition to the qualifications under sub. (5), the agent must,
with respect to character, record and reputation, be satisfactory to the issuing authority.
125.04(6)(a)2. 2. The entity vests in the agent, by properly authorized and executed written
delegation, full authority and control of the premises described in the license or permit of the
entity, and of the conduct of all business on the premises relative to alcohol beverages, that the
licensee or permittee could have and exercise if it were a natural person.
125.04(6)(b) (b) Successor agent. A corporation or limited liability company may cancel the
appointment of an agent and appoint a successor agent to act in the agent's place, for the
remainder of the license year or until another agent is appointed, as follows:
125.04(6)(b)1. 1. The successor agent shall meet the same qualifications required of the first
appointed agent.
125.04(6)(b)2. 2. The entity shall immediately notify the issuing authority, in writing, of the
appointment of the successor agent and the reason for the cancellation and new appointment.
125.04(6)(c) (c) Authority of successor. A successor agent shall have all the authority, perform
all the functions and be charged with all the duties of the previous agent of the corporation or
limited liability company until the next regular or special meeting of the issuing authority if a
license is held. However, the license of the corporation or limited liability company shall cease to
be in force if, prior to the next regular or special meeting of the issuing authority, the clerk of the
licensing authority receives notice of disapproval of the successor agent by a peace officer of the
municipality issuing the license.
DISCUSSION
DLM Group, LLC dba Jennie's Entertainment Center, located at 1245 Whitewater Avenue, has
submitted a request for an agent change. Agents for licensed establishments manage many
aspects of a business including scheduling, hiring, ordering of product, and managing finances.
A background check was performed on the applicant without concerns.
Per State Statute, 125.04(5)(a)(2) Individuals, all natural persons in a partnership and the agents
of corporations and limited liability companies are subject to 90 day continuous residency in
this state prior to the date of application. The prior agent had since moved out of Wisconsin,
therefore requiring the assignment of a new agent.
FINANCIAL ANALYSIS
There is a $10 fee associated with an agent change.
RECOMMENDATION
Staff recommends that the License Committee recommends to the City Council approval of the
agent change for DLM Group, LLC dba Jennie's Entertainment Center at 1425 Whitewater
Avenue for the licensing period of October 7, 2026 through June 30, 2027.
ATTACHMENTS
1. DLM Group Agent Appointment Romie Johnson_Redacted
City of Fort Atkinson
City Manager's Office
101 N. Main Street
Fort Atkinson, WI 53538
MEMORANDUM
DATE: September 15, 2026
TO: Committee/Commission/Board
FROM: Michelle Ebbert, Clerk/Treasurer/Finance Director
RE: Review and possible recommendation to the City Council relating to Alcohol
Beverage License Name Change ("DBA" Change) for Creamery 201, LLC dba
Vallarta Bar and Grill, LLC at 201 N. Main Street (Ebbert,
Clerk/Treasurer/Finance Director)
BACKGROUND
The State of Wisconsin regulates alcohol licensing for local governments through Chapter 125.
Local governments are given the authority to issue licenses where alcohol is consumed in a
public place in accordance with requirements set forth by Statute. There are three classes of
Licenses: Class A, Class B, and Class C. “Class C” pertains strictly to wine with consumption on-
site in a restaurant. The difference between Class A and B is where alcohol is authorized for sale
and for consumption. Class A generally offers sale of alcohol on-site with consumption off-site
(e.g. grocery or liquor store, gas station or convenience store). Class B allows for on-site sale
and on-site consumption (e.g. Restaurant, Bar, Bowling Alley, Tavern). Class A can easily be
remembered as you consume alcohol Away from the premises. Likewise, Class B you consume
on-site, for example Bar.
DISCUSSION
Creamery, 201 LLC has submitted a request to change the DBA (doing business as) for their
location at 201 N. Main Street Ste. 220. Creamery 201 has a "Class B" Intoxicating Liquor and
Class "B" Fermented Malt Beverage license. The request is to operate as Vallarta Bar and Grill
at said location. There is no change to the premises description and is as provided: Second floor
of 201 N Main Street, hallways and outdoor enclosed area, Suite 220 and outdoor seating area.
The premise includes the event venue and the attached restaurant with outdoor patio.
FINANCIAL ANALYSIS
There are no fees associated with a DBA change.
RECOMMENDATION
Staff recommends that the License Committee recommend to City Council to approve the dba
change for Creamery 201, LLC to dba Vallarta Bar and Grill, LLC for use at 201 N. Main Street for
the licensing period of October 7, 2026 through June 30, 2027.
ATTACHMENTS
1. Creamery 201 - Vallarta Bar and Grill 09042026
Source: City of Fort Atkinson website. First collected Oct 8, 2026.