Downtown Parking Utility Commission Meeting
City of Hudson · St. Croix County · meeting of Feb 18, 2021 · Agendas
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Notice is hereby given that a majority of the City Council or an official City Committee/Commission may be present at the
aforementioned meeting of the Downtown Parking Utility Commission to gather information about a subject over which they have
decision making responsibility. This constitutes a meeting of the City Council pursuant to State ex rel. Badke v. Greendale Village
Bd., 173 Wis. 2d 553, 494 N. W. 2d 408 (1993), and must be noticed as such, although the Council or City Committee/Commission
will not take any formal action at this meeting.
DOWNTOWN PARKING UTILITY COMMISSION (DPUC) OF THE CITY OF HUDSON,
WISCONSIN
Thursday, February 18, 2021 6:30 p.m.
To access the meeting please use the link or phone number below. If you cannot access the meeting via
the methods below or need any special accommodations please contact Mike Johnson at 715-716-5741 or
mjohnson@hudsonwi.gov.
Join Zoom Meeting
https://us02web.zoom.us/j/88103660149?pwd=NUJnV1d3OUNCbEI1YnlxamlZdzBoQT09
Meeting ID: 881 0366 0149
Password: 273719
Call-In Phone Number: 312- 626-6799
AGENDA
1. Call to Order
2. Comments and Suggestions from Citizens Present
Comments are limited to five (5) minutes; must address items not listed on the agenda’ are limited to
issues that have an impact on the City of Hudson Parking Utility, and that the Downtown Parking
Utility Commission may address at a future meeting and must not include endorsements of any
candidates or other electioneering. An exception to the five (5) minuet limit may be made at the
discretion of the Chairperson. As presiding officer, the Chairperson, may allow public comment on
agenda items during discussion by the Downtown Parking Utility Commission following a motion and
a second being made on said agenda item. The Chairperson may place time limits on individual
comments as he or she deems necessary.
3. Approval of Minutes – January 13, 2021
4. Old Business
A. Lighting options for sidewalks and parking lots and pay stations.
B. Discussion and possible action on temporary carryout spaces
5. New Business
A. Discussion regarding snow removal on downtown sidewalks (Mike Mroz)
B. Monthly Parking System Update- January 2021
C. Discussion and possible action on an amendment to Section 235-3 Parking
Regulations – Adding parking stalls in the alleyway adjacent to the City Hall parking
lot to four-hour free parking limit
D. Discussion on January 2021 Financials
E. Discussion and possible action on January Invoices
F. Discussion and possible action on additional marketing efforts for parking permits
6. Communications and Items for Future Agendas
7. Adjournment
Mike Johnson, Acting Secretary - Posted on City website
Draft Meeting Minutes- Downtown Parking Utility Commission (DPUC) of the City of Hudson,
Wisconsin
Wednesday, January 13, 2021 6:30 p.m.
Via Zoom
The Downtown Parking Utility Commission (DPUC) was called to order by Sarah Atkins Hoggatt
at 6:34p.m, seconded by Kellie Anderson.
Commission & Staff Member Present: Andy Kron, John Kromer, Sarah Atkins Hoggatt,
Kelli Anderson, Kay Timm, David McAloon
Commission Members Absent:
Others Present: Mary Claire Olson Potter, Mike Johnson, Katie Soukup
Presentation: None
Approval of Minutes:
Sarah Atkins Hoggatt called for a motion to approve meeting minuets. Kay Timm approved;
Andy Kron seconded. All in Favor (6). Motion carried.
Comments and Suggestions from Citizens Present
Old Business:
A. Lighting Options for pay stations
Katie Soukup discussed the lighting options for the pay stations and talked about different ideas
that were efficient and low cost. Soukup explained how the device works as well as the
experience with the lightbars attached to a few of the pay stations located downtown. The light
bar is designated to light up the area around the screen, since the screen already lights up.
Kay Timm expressed concern about possible glare from the lightbar and the screen, Soukup
explained that the lightbar was positioned facing outside. Andy Kron wondered about a long-
term solution, Soukup explained that this would be the long-term solution.
Committee members are going to look at the lightbars on the pay stations and see how they
work before deciding on the purchase of lightbars.
Still discussion about the lighting options for the Downtown area, but not related to this
committee regarding the sidewalks and parking lots.
B. Discussion and possible action on temporary carryout spaces
Temporary carry out spaces have been going well, there have not been any issues, just a few
citations from drivers parking long term.
Committee members have not heard much from downtown business that there have been any
issues.
New Business:
A. Monthly Parking System Update
Katie Soukup discussed the downtown parking overview for the months of November
and December of 2020. Soukup address that there was 2 pay stations that were having
internal issues, and we able to be fixed with the spare parts kit. No coin jamming was
reported. Holiday parking was successful.
Andy Kron addresses his concerns on the permit revenue from previous months since it
was low during November and December compared to when we first started in January
of 2019. Soukup explained that numbers have been down due to many factors, of
people not working in the office, and driver parking on the outside of downtown. Ideas
to market and get permit revenue back up during 2021.
Soukup explained the efforts that goes into letting permit holders know about their
permit and letting them know when they expire.
Kay Timm brought up concerns about business parking their car’s out in front of their
business and paying for parking all day.
The parking permits will be address in further at the next meeting.
B. Discussion on the November and December 2020 financials
Katie Soukup discussed the financials and gave an overview on the year of 2020. Andy
Kron asked if the 2021 financials were approved. Mike Johnson explained that it was
approved in October and it can be amended. Working on speaking and setting a meeting
with the City’s financial director. Budgets should be realistic and making sure we are
getting the proper data so we can look at setting a budget for 2021.
C. Discussion and possible action on November and December invoices
Katie Soukup went through the invoices for the month of November and December.
Sarah Atkins Hoggatt called for an approval of invoice, John Kromer motion to approval,
and Andy Kron seconded. All in favor (6) Motion carried.
D. Discussion and possible action for 2021 parking financials
Communication and Items for Future Agenda
Discussion and possible action on the carry out parking spaces, discussion, and possible
action on the overall lighting in the downtown area and recommendation, discussion and
possible action for marketing and revenue for the parking permits, Discussion, and possible
action on the 2021 financials, and discussion and possible action for snow removal on the
sidewalks near pay stations.
Adjournment
Motion to adjourn made by Kay Timm and Seconded by John Kromer. All in favor (6). Motion
carried.
1
Downtown Hudson Parking January 2021 Overview
Parking Permits
During the month of January, we issued a total of 224 Senior parking permits, 26 monthly Downtown
Employee permits, and 19 annual Downtown Employee permits. The parking permit revenue for the
month is a total of $ 2,660.00.
There was an increase in senior permits, due to them having to renew yearly. Total number of parking
permits that were sold were 45, bringing in $2,660.00 which was $ 720.00 lower then December.
Working on ideas on how to increase monthly, and yearly parking permits for 2021.
Passport Parking Application
During the month of January, Passport parking’s total revenue was $ 6,983, and the number of
transactions is 6,497. Both numbers are up from last month. The daily average payment is $1.07 which
is a .01 higher than last month.
Parking staff keep encouraging everyone to download the Passport Application and education on the
convenience of the App.
Flowbird Pay Stations
During the month of January, Flowbird Pay Stations total revenue was $9,523.83 The number of
transactions were 9,509. Both numbers are up from December.
The average payment made through the Pay Station was $ 1.00, which is 0.02 cents down from last
month.
2
During the Month of January, we had a few machines have coin jamming issues. The jamming issues
were not from coins, it was from moisture going into the coin slots during the ice and snowstorms.
Coin mechanisms were cleaned out and properly lubed so there would not be any further issues.
Other Parking News
In the month of January parking towed 2 cars one with 6 outstanding citations with a total of $255.00
owed, and the other had 4 outstanding citations with a total of $ 175.00.
During the month of January, the parking citation revenue was $8,297.00.
Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21
Monthly and YTD Revenue 6Months Spreadsheet : data group header
Total Meter Revenue $7,557.51 $2,767.34 $11,587.20 $12,741.94 $5,714.36 $0.00 $743.46 $4,153.03 $11,543.03 $11,469.87 $10,806.45 $8,649.64 $6,211.32 $6,822.17 $9,523.83 $0.00 $0.00 $0.00 $0.00 : data group subheader
Coins $2,094.10 $754.20 $3,684.05 $3,332.35 $1,785.85 $0.00 $76.80 $558.15 $2,169.70 $2,189.75 $2,067.30 $1,931.20 $1,426.60 $903.90 $1,558.90 : information for Katie to fill in
Credit Card $5,463.41 $2,013.14 $7,903.15 $9,409.59 $3,928.51 $0.00 $666.66 $3,594.88 $9,373.33 $9,280.12 $8,739.15 $6,718.44 $4,784.72 $5,918.27 $7,964.93
Passport Revenue $3,228.00 $2,992.50 $8,332.50 $9,144.00 $4,472.50 $193.50 $2,450.00 $3,416.00 $5,716.00 $6,553.50 $6,125.00 $5,957.50 $5,036.00 $6,816.00 $6,983.50 *grayed text indicates data is incomplete for that month
Permit Revenue $16,920.00 $2,650.00 $4 ,470.00 $750.00 $280.00 $100.00 $0.00 $0.00 $1,200.00 $780.00 $830.00 $3,590.00 $2,640.00 $3,380.00 $2,660.00
Citation Revenue $821.00 $1,718.00 $235.00 $3,407.00 $3,979.00 $1,060.00 $623.00 $240.00 $3,090.00 $3,872.00 $2,760.00 $3,179.00 $3,143.00 $2,722.00 $8,297.00
Total Revenue $28,526.51 $10,127.84 $20,154.70 $26,042.94 $14,445.86 $1,353.50 $3,816.46 $7,809.03 $21,549.03 $22,675.37 $20,521.45 $21,376.14 $17,030.32 $19,740.17 $27,464.33 $0.00 $0.00 $0.00 $0.00
Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21
# of Meter/Passport transactions 6Months Spreadsheet
Meter 3095 3082 13098 13863 6565 0 707 4162 12015 12024 11410 9444 6640 6686 9509
Passport 3077 2932 7979 8791 4474 240 2177 3174 5486 6331 6044 5881 4944 6426 6497
Total Meter/Passport 6172 6014 21077 22654 11039 240 2884 7336 17501 18355 17454 15325 11584 13112 16006 0 0 0 0
By Zone* * first number in calculation is from meters, second is from app
Zone 17101 (1st St between Elm and Vine) 39 33 274 369 156 0 70 - - - - - - - - - - - - <-- zone decomissioned after COVID-19
Zone 17102 (on street) 3975 4088 14334 14813 7558 152 1928 6835 16404 17246 16362 14455 10899 12129 15087
Zone 17103 (North Lot) 314 267 1041 1226 577 6 223 274 1084 1107 1087 861 672 969 908
Zone 17104 (North Plaza Lot) 53 100 152 182 68 0 6 - - - - - - - - - - - - <-- zone merged with 17102 after COVID-19
Zone 17105 (Phipps Lot) 648 517 2316 2475 1039 3 206 - - - - - - - - - - - - <-- zone merged with 17102 after COVID-19
Zone 17106 (Boat Launch Lot) 2 1 1 7 0 1 7 - - - - - - - - - - - - <-- zone decomissioned [officially] after COVID-19
Zone 17107 (City Hall Lot) 168 123 451 596 231 0 22 - - - - - - - - - - - - <-- zone merged with 17102 after COVID-19
Zone 17108 (Williams Lot) 701 683 1824 2012 970 7 168 - - - - - - - - - - - - <-- zone decomissioned after COVID-19
Zone 17109 (Beach House Lot) 193 133 519 806 389 70 251 - - - - - - - - - - - - <-- zone decomissioned after COVID-19
Zone 17110 (Library Lot) 79 69 165 168 51 1 3 15 13 2 5 9 13 14 11
Zone 0 (decommissioned lots) - - - - - - - 212 - - - - - - -
Totals 6172 6014 21077 22654 11039 240 2884 7336 17501 18355 17454 15325 11584 13112 16006 0 0 0 0
Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21
Average payment $ (Meter/Passport Revenue) Pivot Table Data
Meter Master Month-Long Eval Spreadsheet
Daily $0.88 $0.88 $0.88 $0.92 $0.87 $0.00 $1.05 $1.00 $0.96 $0.95 $0.95 $0.91 $0.92 $1.02 $1.00
8am-12 $1.08 $0.81 $0.82 $0.81 $0.80 $0.00 $1.00 $0.86 $0.87 $0.86 $0.87 $0.85 $0.80 $0.82 $0.73
12-5pm $0.90 $0.90 $0.89 $0.96 $0.90 $0.00 $1.16 $1.10 $1.04 $1.03 $0.99 $0.94 $0.98 $1.11 $1.07
5-8pm $0.49 $0.68 $0.70 $0.59 $0.70 $0.00 $0.75 $0.72 $0.72 $0.71 $0.72 $0.69 $0.68 $0.73 $0.71
Passport
Daily $1.05 $1.02 $1.04 $1.04 $1.00 $0.81 $1.13 $1.08 $1.04 $1.04 $1.01 $1.01 $1.02 $1.06 $1.07
8am-12 $1.05 $1.06 $1.13 $1.08 $1.03 $0.87 $1.15 $1.08 $1.07 $1.09 $1.05 $1.06 $1.04 $1.07 $1.13
12-5pm $1.08 $1.02 $1.05 $1.06 $1.01 $0.82 $1.19 $1.15 $1.10 $1.08 $1.04 $1.02 $1.01 $1.10 $1.10
5-8pm $0.84 $0.86 $0.82 $0.83 $0.81 $0.61 $0.85 $0.86 $0.84 $0.84 $0.82 $0.81 $0.82 $0.89 $0.84
Total
Daily $1.93 $1.90 $1.92 $1.96 $1.87 $0.81 $2.18 $2.08 $2.00 $1.99 $1.96 $1.92 $1.94 $2.08 $2.07 $0.00 $0.00 $0.00 $0.00
8am-12 $2.13 $1.87 $1.95 $1.89 $1.83 $0.87 $2.15 $1.94 $1.94 $1.95 $1.92 $1.91 $1.84 $1.89 $1.86 $0.00 $0.00 $0.00 $0.00
12-5pm $1.98 $1.92 $1.94 $2.02 $1.91 $0.82 $2.35 $2.25 $2.14 $2.11 $2.03 $1.96 $1.99 $2.21 $2.17 $0.00 $0.00 $0.00 $0.00
5-8pm $1.33 $1.54 $1.52 $1.42 $1.51 $0.61 $1.60 $1.58 $1.56 $1.55 $1.54 $1.50 $1.50 $1.62 $1.55 $0.00 $0.00 $0.00 $0.00
By Zone* *first number in calculation is from meters, second is from app
Zone 17101 (1st St between Elm and Vine) $2.48 $1.83 $2.36 $2.42 $2.24 $0.00 $2.40 - - - - - - - - - - - - <-- zone decomissioned after COVID-19 (merged w/ 17102? charges are still showing up on this pay station)
Zone 17102 (on-street) $1.88 $1.83 $1.85 $1.86 $1.80 $0.77 $2.09 $2.02 $1.99 $1.97 $1.94 $1.91 $1.93 $2.06 $2.04
Zone 17103 (North Lot) $2.02 $2.08 $2.15 $2.17 $2.07 $0.92 $2.43 $2.34 $2.27 $2.33 $2.30 $2.23 $2.48 $2.50 $2.59
Zone 17104 (North Plaza Lot) $1.89 $1.81 $1.87 $1.89 $1.75 $0.00 $1.08 - - - - - - - - - - - - <-- zone merged with 17102 after COVID-19
Zone 17105 (Phipps Lot) $2.03 $2.02 $2.04 $2.06 $2.00 $0.67 $2.25 - - - - - - - - - - - - <-- zone merged with 17102 after COVID-19
Zone 17106 (Boat Launch Lot) $0.00 $0.00 $0.25 $1.52 $0.00 $1.50 $4.25 - - - - - - - - - - - - <-- zone decomissioned [officially] after COVID-19
Zone 17107 (City Hall Lot) $2.02 $1.78 $1.97 $2.01 $1.90 $0.00 $1.98 - - - - - - - - - - - - <-- zone merged with 17102 after COVID-19
Zone 17108 (Williams Lot) $2.17 $2.28 $2.14 $2.19 $2.12 $0.79 $2.53 - - - - - - - - - - - - <-- zone decomissioned after COVID-19
Zone 17109 (Beach House Lot) $2.37 $2.40 $2.44 $2.36 $1.99 $0.88 $2.31 - - - - - - - - - - - - <-- zone decomissioned after COVID-19
Zone 17110 (Library Lot) $1.64 $1.57 $1.39 $1.71 $1.32 $0.50 $2.00 $1.00 $1.43 $0.75 $0.90 $1.08 $1.63 $1.81 $1.89
Zone 0 (decommissioned) - - - - - - - $2.80 $0.00 - - - - - - - - - -
Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21
Average daily utilization (in hours) of 3-hour zone parking spaces 4.56 Hours 68.9 Hours 104.59 Hours 109.1 Hours 74.68 Hours Jan-00 Jan-00 Jan-00 167.04 Hours 42.80 Hours 58.19 Hours 63.21 Hours 133.11 Hours 93.44 Hours 48.87
Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21
# of citations issued
Monthly 183 189 1001 53 24 0 13 29 146 167 80 114 87 237 358
8am-12 28 24 198 7 12 0 4 8 33 26 15 31 0 45 90
12-5pm 37 84 510 14 4 0 7 17 87 95 49 71 53 90 100
5-8pm 29 21 243 9 8 0 1 3 25 43 16 12 30 54 30
Overnight Citations Issued by Hudson Police 89 60 1 23 0 0 1 1 1 3 0 0 4 48 138
By Zone
Zone 17101 (1st Street between Elm and Vine) 4 0 64 0 0 0 0 - - - - - - - - - - - - <-- zone decomissioned after COVID-19 (merged w/ 17102? charges are still showing up on this pay station)
Zone 17102 (On -Street Parking) 39 101 647 34 6 0 6 11 143 151 75 111 80 157 187
Zone 17103 (North Lot) 4 0 66 0 1 0 0 1 2 0 0 3 5 4 8
Zone 17104 (North Plaza Lot) 0 0 14 10 2 0 0 - - - - - - - - - - - - <-- zone merged with 17102 after COVID-19
Zone 17105 (Phipps Lot) 1 27 29 0 2 0 0 - - - - - - - - - - - - <-- zone merged with 17102 after COVID-19
Zone 17106 (Boat Launch) 0 0 0 0 0 0 2 3 - - - - - - - - - - - <-- zone decomissioned [officially] after COVID-19
Zone 17107 (City Hall Lot) 2 6 9 0 2 0 0 - - - - - - - - - - - - <-- zone merged with 17102 after COVID-19
Zone 17108 (Williams Lot) 10 3 72 3 7 0 0 - - - - - - - - - - - - <-- zone decomissioned after COVID-19
Zone 17109 (Beach House Lot) 6 5 51 0 2 0 0 - - - - - - - - - - - - <-- zone decomissioned after COVID-19
Zone 17110 (Library Lot) 2 0 0 0 0 0 0 0 0 0 5 0 0 0 1
Residential Zone 115 45 45 16 0 0 5 14 1 16 0 0 2 76 162
# of first time offender citations issued NA NA NA 52 455 0 0 0 146 167 138 114 462 144 625
# of Warnings issued NA NA NA NA NA NA NA NA NA NA 0 114 462 144 625
Number of Wisconsin Plates 131 134 689 34 306 0 6 15 59 72 28 62 323 226 564
Number of Out of State Plates 52 55 312 19 149 0 7 14 87 95 52 52 226 151 417
KEY:
Source: City of Hudson website. First collected Oct 9, 2026.