Agenda and Packet
City of River Falls · Pierce County · meeting of Sep 8, 2026 · Agenda packets
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BID Board Chair: Joleen Larson 715-426-7776 joleenlarson@hotmail.com
BID Staff: Emily Shively 715-426-3437 eshively@rfcity.org
City of River Falls
Business Improvement District
AGENDA
SEPTEMBER 8, 2026 AT 8:30 A.M.
CITY HALL – FOSTER CONFERENCE ROOM
222 LEWIS STREET RIVER FALLS, WI 54022
CALL TO ORDER
APPROVAL OF AGENDA/MINUTES
August 11, 2026 BID Meeting Minutes
FINANCIAL REPORT
OTHER BUSINESS
1. Discussion: BID grant program parameters*
2. Discussion: Downtown event evaluation*
3. Discussion: Opportunities available with Connect Communities Gold Tier status
designation*
4. Main Street Updates*
ADJOURN
*There are no advance materials for this item
Next Meeting: October 13, 2026 at 8:30 a.m., Foster Conference Room, City Hall
NOTE: Any person who has a qualifying disability as defined by the Americans with Disabilities Act that
requires the meeting or materials to be in an accessible location or format, may contact City Clerk Amy
White at (715) 426 -3408 or in person at 222 Lewis Stre et, for accommodations. Requests for
accommodations should be made at least three (3) business days in advance of the meeting. Every effort
will be made to arrange accommodations.
POSTED: River Falls City Hall, River Falls Public Library, River Falls Police Department: September 3, 2026
BID Board Chair: Joleen Larson 715-426-7776 joleenlarson@hotmail.com
BID Staff: Emily Shively 715-426-3437 eshively@rfcity.org
City of River Falls Business Improvement District
MINUTES
AUGUST 11, 2026 AT 8:30 A.M.
FOSTER CONFERENCE ROOM – CITY HALL
222 LEWIS STREET RIVER FALLS, WI 54022
Members present: Joleen Larson , Vince Seidling , Amy Halvorson , Amy Freeman , Andrew
Singerhouse, Mike Miller, Kerri Olson, Terry McKay
Members Absent: Rosa Magnus
Others present: Harley Mehlhorn, City of River Falls; William Hanson
CALL TO ORDER: Larson called the meeting to order at 8:35 a.m.
AGENDA/MEETING MINUTES
The meeting minutes for the July 21, 2026 meeting were approved. M/S Seidling/McKay. Unanimous.
FINANCIALS
Olson spoke very briefly on the financial report.
OTHER BUSINESS
Preliminary 2027 BID Budget
Larson introduced the budget which was templated on the 2026 FY budget. Olson asked about the email
that was sent to the Board by Emily Shively, River Falls regarding the garden line item (hanging plants)
cost adjustment. The board deliberated and agreed on increasing the budget from existing to $4,000 to
cover cost of City. Seidling then asked about the printing line item. Larson replied that it is not a large
amount but that it has been used in the past. Halvorson raised the question of Main Street benches and
bike racks as a possible use of funds, especially bike infrastructure. Seidling spoke on behalf of, playing
devil advocate’s for, the minority business owner opinion, stating that the funds available in the budget
for grants are ~20% of the total, which seems a small portion of the total assessment. Olson agreed but
made the counterpoint that the grants are not maxed out in any given year. Larson said in the near
future, an increase in the amount per grant and total could be contemplated. The board deliberated and
shifted some line items slightly leaning the budget to allow more for grants.
Main Street Updates
McKay stated that she has anytime fitness space for lease, but that it has proven difficult to fill.
ADJOURNMENT
Chair Larson adjourned the meeting at 9:15 am
2026 BID Receipts & Disbursements
Checking Account balance forward as of December 31, 2025: $ 80,046.50
Date Type Check # Project or Charge/Use Amount Balance
1/22/2026 Debit 3020 West Bend Ins Co / liability ins $ 565.00 $ 79,481.50
1/27/2026 Debit 3021 RF CAB / Music in the Park sponsor $ 1,000.00 $ 78,481.50
1/31/2026 Debit fee 1st National Bank / monthly statement fee $ 5.00 $ 78,476.50
2/19/2026 Debit e-check Dept of Financial Institutions/file annual report $ 25.00 $ 78,451.50
2/20/2026 Debit 3022 RF CAB / remainder of sponsorship $ 1,500.00 $ 76,951.50
2/28/2026 Debit fee 1st National Bank / monthly statement fee $ 5.00 $ 76,946.50
3/31/2026 Debit fee 1st National Bank / monthly statement fee $ 5.00 $ 76,941.50
4/14/2026 Credit Assessment funds $42,000.05 $118,941.55
4/14/2026 Debit 3023 City of River Falls / Swinging Bridge celebration $ 600.00 $118,341.55
4/28/2026 Debit 3024 Accessibility Awareness RF / door bells $ 1,500.00 $116,841.55
4/30/2026 Debit fee 1st National Bank / monthly statement fee $ 5.00 $116,836.55
5/27/2026 Debit 3025 Krazy Kerry’s / second st gardens $ 1,316.00 $115,520.55
5/27/2026 Debit 3026 Pearson’s Florist / hanging baskets $ 1,875.00 $113,645.55
5/27/2026 Debit 3027 Earthworks / hanging baskets $ 2,250.00 $111,395.55
5/31/2026 Debit fee 1st National Bank / monthly statement fee $ 5.00 $111,390.55
6/3/2026 Debit 3028 Adoray Treasures RF / sign grant $ 978.51 $110,412.04
6/9/2026 Debit 3029 RF Business Leaders / 2026 sponsorship $ 4,500.00 $105,912.04
6/29/2026 Debit 3030 FN Candy Shop / 2nd St garden thank you $ 400.00 $105,512.04
6/29/2026 Debit 3031 Hub 70 / print gifts for 2nd St gardeners $ 11.29 $105,500.75
6/30/2026 Debit fee 1st National Bank / monthly statement fee $ 5.00 $105,495.75
7/16/2026 Debit 3032 Anchor Websites / web servicing $ 319.35 $105,176.40
7/31/2026 Debit fee 1st National Bank / monthly statement fee $ 5.00 $105,171.40
8/11/2026 Debit 3033 City of River Falls / 2nd St gardens maintenance $ 2,000.00 $103,171.40
8/11/2026 Debit 3034 RF Chamber of Commerce / River Dazzle spons $ 6,000.00 $ 97,171.40
8/12/2026 Debit 3035 Quality Plastics, LLC / Plugs & baskets $ 776.41 $ 96,394.99
8/12/2026 Debit 3036 Cedar Hill Green House / hanging baskets $ 2,250.00 $ 94,144.99
8/31/2026 Debit fee 1st National Bank / monthly statement fee $ 5.00 $ 94,139.99
Pending BID Obligations
Grants approved by BID
Date approved Entity receiving grant Use of grant money Amount granted
7/14/2026 125 N Main St (Jim Leske) façade $ 6,000.00
7/14/2026 125 N Main St (Jim Leske) façade $ 6,000.00
7/14/2026 114 E Elm St (Amy Freeman) façade $ 1,710.45
Total to date: $13,710.45
Operating Expenses as outlined in “BID Board 2025 Budget”
PO Box service fee $ 88.00
Liability insurance $ 600.00
Misc. printing, postage & supplies $ 500.00
Website maintenance $ 1,000.00
Total to date: $ 2,188.00
Special Projects as outlined in “BID Board 2025 Budget”
Explanation of special project Estimated amount BID will contribute to project
Main Street flowers / hanging baskets $ 1,325.00
Main Street benches/trash bins $ 2,400.00
Building mural projects/Heritage Park sign (continuing maintenance) $ 1,000.00
Total to date: $ 4,725.00
Projects – funds set aside for Main Street projects
Explanation of one-time budgeted item Date approved Amount approved
Large Main Street projects 08/14/2018 $ 22,500.00
($2,500 in 2018; $2,500 in 2019; $2,500 in 2020; $2,500 in 2021; $2,500 in 2022; $2,500 in 2023; $2,500 in 2024; $2,500 in 2025; $2,500 in
2026)
Total to date: $ 22,500.00
Summary of BID Obligations
Pending Grants approved by BID: $ 13,710.45
Operating Expenses: $ 2,188.00
Pending Special Projects: $ 4,725.00
Pending One-Time Budgeted items: $ 22,500.00
Total pending BID obligations: $ 43,123.45
Balance in checking account as of 08/31/2026: $ 94,139.99
2026 pending obligations: $ 43,123.45
Funds available for grant requests: $ 51,016.54
Source: City of River Falls website. First collected Oct 9, 2026.