Agenda and Packet
City of River Falls · Pierce County · meeting of Aug 11, 2026 · Agenda packets
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BID Board Chair: Joleen Larson 715-426-7776 joleenlarson@hotmail.com
BID Staff: Emily Shively 715-426-3437 eshively@rfcity.org
City of River Falls
Business Improvement District
AGENDA
AUGUST 11, 2026 AT 8:30 A.M.
CITY HALL – FOSTER CONFERENCE ROOM
222 LEWIS STREET RIVER FALLS, WI 54022
CALL TO ORDER
APPROVAL OF AGENDA/MINUTES
July 21, 2026 BID Meeting Minutes
FINANCIAL REPORT
OTHER BUSINESS
1. Preliminary 2027 BID Budget
2. Main Street Updates*
ADJOURN
*These items will be presented at the meeting and have no advance materials
Next Meeting: September 8, 2026 at 8:30 a.m., Foster Conference Room, City Hall
NOTE: Any person who has a qualifying disability as defined by the Americans with Disabilities Act that
requires the meeting or materials to be in an accessible location or format, may contact City Clerk Amy
White at (715) 426 -3408 or in person at 222 Lewis Stre et, for accommodations. Requests for
accommodations should be made at least three (3) business days in advance of the meeting. Every effort
will be made to arrange accommodations.
POSTED: River Falls City Hall, River Falls Public Library, River Falls Police Department: August 6, 2026
BID Board Chair: Joleen Larson 715-426-7776 joleenlarson@hotmail.com
BID Staff: Emily Shively 715-426-3437 eshively@rfcity.org
City of River Falls Business Improvement District
MINUTES
SPECIAL MEETING
JULY 21, 2026 AT 8:00 A.M.
FOSTER CONFERENCE ROOM – CITY HALL
222 LEWIS STREET RIVER FALLS, WI 54022
Members present: Joleen Larson , Vince Seidling , Amy Halvorson , Amy Freeman , Andrew
Singerhouse, Mike Miller, Kerri Olson, Terry McKay
Members Absent: Rosa Magnus
Others present: Emily Shively, City of River Falls; William Hanson
CALL TO ORDER: Larson called the meeting to order at 8:06 a.m.
AGENDA/MEETING MINUTES
The meeting minutes for the June 9 , 202 6 meeting were approved. M/S Seidling/Freeman.
Unanimous.
FINANCIALS
Olson presented the financials and noted that the website invoice was submitted. Larson ordered
additional wicks and plugs for the flower baskets and some replacement pots for some that were stolen.
SIGN AND FAÇADE GRANTS
Application: 125 North Main Street (Jim Leske) – façade grant request
It was noted that the application requests $6,000 for the north façade improvements and $6,000 for the
east façade improvements (brick tuckpointing with a total cost of approximately $50,000). Larson noted
that typically, only $6,000 would be granted as this is one project. However, the Board has provided
larger grant awards for larger projects such as the south wal l of the Glass Express building. Olson
mentioned that if one wall was done this year, and one next year, the Board would likely approve both
requests. The Board discussed increasing grant awards for larger projects while maintaining a limit of
35% of tota l project costs. As the Board has sufficient funds, it was decided to increase awards for
larger projects while the funds are available and gather information from building and business owners
about what their needs are and how grant funds can be effective in supporting investment downtown.
M/S Halvorson/Miller for a $12,000 total grant award. Unanimous.
Application: 114 East Elm Street (Amy Freeman) – façade grant request
The Board reviewed photos of the window that needs replacing at 114 E. Elm Street and Freeman
answered questions. The request is for a grant of $1,710.45 (35% of the total project cost of $4,887).
M/S Miller/Halvorson for a $1,710.45 grant award. Unanimous (Freeman abstained).
Discussion: 117 South Main Street (Heather Williams) – sign and awning grant request
An application has not yet been submitted, but is anticipated for a sign/awning grant for Fox Den. Larson
also mentioned that she would stop by Buttons and Bows (a new business opening on W. Walnut Street)
and let them know about BID grants.
BID Board Chair: Joleen Larson 715-426-7776 joleenlarson@hotmail.com
BID Staff: Emily Shively 715-426-3437 eshively@rfcity.org
OTHER BUSINESS
2027 Budget discussion
Larson reminded the Board that a preliminary 2027 budget would need to be adop ted at the August
meeting. Options to consider include an increase for Public Works staff support for downtown and
sponsorships for events. Larson provided some history of past BID Board operations including running
events with volunteers when there was a paid staff member; placing lights on the buildings; fireworks
over Lake George. The events were turned over to the Chamber when the paid staff member left; the
lights started to fail on the buildings after a hailstorm; and there were fire concerns about the fireworks
(dry conditions; housing on W. Cascade; etc.) so all of those things shifted over time.
The Board could consider increased support for the River Falls Business Leaders and the Chamber for
events since that is a core programming element for a downtown area. It would be helpful to gather
information about the success of the various events.
The Board could also consider an increase in the assessment if there are projects/programs that would
warrant an increase and benefit the downtown. The assessment has not been increased during the
history of the BID.
WEDC Connect Communities resources
Shively described resources available to the BID as part of the Connect Communities program including
webinars, promotions calls, and handbooks on various topics such as event evaluation. Shively said
she will continue to share these resources with the Board and they can fee l free to share them with
others as well.
Main Street Updates
McKay said that the former Anytime Fitness space in the Radisson hotel is still available. The hotel is
under new ownership, but is seems like the rent is still higher than many prospective tenants are looking
for.
There was discussion about the property at 431 N. Second Street that was recently demolished due to
fire damage.
ADJOURNMENT
Chair Larson adjourned the meeting at 8:43am
2026 BID Receipts & Disbursements
Checking Account balance forward as of December 31, 2025: $ 80,046.50
Date Type Check # Project or Charge/Use Amount Balance
1/22/2026 Debit 3020 West Bend Ins Co / liability ins $ 565.00 $ 79,481.50
1/27/2026 Debit 3021 RF CAB / Music in the Park sponsor $ 1,000.00 $ 78,481.50
1/31/2026 Debit fee 1st National Bank / monthly statement fee $ 5.00 $ 78,476.50
2/19/2026 Debit e-check Dept of Financial Institutions/file annual report $ 25.00 $ 78,451.50
2/20/2026 Debit 3022 RF CAB / remainder of sponsorship $ 1,500.00 $ 76,951.50
2/28/2026 Debit fee 1st National Bank / monthly statement fee $ 5.00 $ 76,946.50
3/31/2026 Debit fee 1st National Bank / monthly statement fee $ 5.00 $ 76,941.50
4/14/2026 Credit Assessment funds $42,000.05 $118,941.55
4/14/2026 Debit 3023 City of River Falls / Swinging Bridge celebration $ 600.00 $118,341.55
4/28/2026 Debit 3024 Accessibility Awareness RF / door bells $ 1,500.00 $116,841.55
4/30/2026 Debit fee 1st National Bank / monthly statement fee $ 5.00 $116,836.55
5/27/2026 Debit 3025 Krazy Kerry’s / second st gardens $ 1,316.00 $115,520.55
5/27/2026 Debit 3026 Pearson’s Florist / hanging baskets $ 1,875.00 $113,645.55
5/27/2026 Debit 3027 Earthworks / hanging baskets $ 2,250.00 $111,395.55
5/31/2026 Debit fee 1st National Bank / monthly statement fee $ 5.00 $111,390.55
6/3/2026 Debit 3028 Adoray Treasures RF / sign grant $ 978.51 $110,412.04
6/9/2026 Debit 3029 RF Business Leaders / 2026 sponsorship $ 4,500.00 $105,912.04
6/29/2026 Debit 3030 FN Candy Shop / 2nd St garden thank you $ 400.00 $105,512.04
6/29/2026 Debit 3031 Hub 70 / print gifts for 2nd St gardeners $ 11.29 $105,500.75
6/30/2026 Debit fee 1st National Bank / monthly statement fee $ 5.00 $105,495.75
7/16/2026 Debit 3032 Anchor Websites / web servicing $ 319.35 $105,176.40
7/31/2026 Debit fee 1st National Bank / monthly statement fee $ 5.00 $105,171.40
Pending BID Obligations
Grants approved by BID
Date approved Entity receiving grant Use of grant money Amount granted
7/14/2026 125 N Main St (Jim Leske) façade $ 6,000.00
7/14/2026 125 N Main St (Jim Leske) façade $ 6,000.00
7/14/2026 114 E Elm St (Amy Freeman) façade $ 1,710.45
Total to date: $13,710.45
Operating Expenses as outlined in “BID Board 2025 Budget”
PO Box service fee $ 88.00
Liability insurance $ 600.00
Misc. printing, postage & supplies $ 500.00
Website maintenance $ 1,000.00
Total to date: $ 2,188.00
Special Projects as outlined in “BID Board 2025 Budget”
Explanation of special project Estimated amount BID will contribute to project
Main Street flowers / hanging baskets $ 3,575.00
Second Street gardens coordinator/intern $ 2,000.00
Main Street benches/trash bins $ 2,400.00
River Dazzle sponsorship $ 6,000.00
Building mural projects/Heritage Park sign (continuing maintenance) $ 1,000.00
Total to date: $ 14,975.00
Projects – funds set aside for Main Street projects
Explanation of one-time budgeted item Date approved Amount approved
Large Main Street projects 08/14/2018 $ 22,500.00
($2,500 in 2018; $2,500 in 2019; $2,500 in 2020; $2,500 in 2021; $2,500 in 2022; $2,500 in 2023; $2,500 in 2024; $2,500 in 2025; $2,500 in
2026)
Total to date: $ 22,500.00
Summary of BID Obligations
Pending Grants approved by BID: $ 13,710.45
Operating Expenses: $ 2,188.00
Pending Special Projects: $ 14,975.00
Pending One-Time Budgeted items: $ 22,500.00
Total pending BID obligations: $ 53,373.45
Balance in checking account as of 07/31/2026: $105,171.40
2026 pending obligations: $ 53,373.45
Funds available for grant requests: $ 51,797.95
River Falls Business Improvement District “BID” Board Proposed 2027 Budget
Date: August 11, 2026
To: Josh Solinger, City of River Falls
From: BID Board / Joleen Larson, President
Subject: Proposed 2027 Annual Budget Projection
INCOME
Projected BID Assessment income: $ 44,500.00
OPERATING EXPENSES:
--PO Box service fee $ 84.00
--Liability Insurance $ 600.00
--City of RF administrative fees $ 2,500.00
--Misc. printing, postage & supplies $ 500.00
--Website maintenance $ 1,000.00
Total Operating Expenses: $ 4,684.00
SPECIAL PROJECTS:
(projects supported by BID year after year)
--Music in the Park sponsorship $ 2,500.00
--Main Street flowers/hanging baskets $ 7,700.00
--Second Street Gardens $ 1,500.00
--Second Street Gardens coordinator $ 2,000.00
--Main St. benches/trash bins
(purchase/maintenance) $ 2,400.00
--River Dazzle sponsorship $ 6,000.00
--Building mural maintenance $ 1,000.00
--River Falls Business Leaders sponsorship $ 4,500.00
MAIN ST. PROJECTS:
(BID monies designated for projects)
--Large Main St. projects $ 2,500.00
Total Special Projects: $ 30,100.00
FAÇADE & SIGN GRANT FUNDING AVAILABLE: $ 9,716.00
Source: City of River Falls website. First collected Oct 9, 2026.