_05122026-1672
City of River Falls · Pierce County · meeting of May 12, 2026 · Minutes
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BID Board Chair: Joleen Larson 715-426-7776 joleenlarson@hotmail.com
BID Staff: Emily Shively 715-426-3437 eshively@rfcity.org
City of River Falls Business Improvement District
MINUTES
MAY 12, 2026 AT 8:30 A.M.
FOSTER CONFERENCE ROOM – CITY HALL
222 LEWIS STREET RIVER FALLS, WI 54022
Members present: Joleen Larson , Vince Seidling , Amy Halvorson , Amy Freeman , Terry McKay ,
Andrew Singerhouse
Members Absent: Mike Miller, Rosa Magnus, Kerri Olson
Others present: Emily Shively, City of River Falls; William Hanson; Sarah Jenkins
CALL TO ORDER: Larson called the meeting to order at 8:35 a.m.
AGENDA/MEETING MINUTES
The meeting minutes for the April 14, 2026 meeting were approved. M/S McKay/Seidling. Unanimous.
FINANCIALS
Larson presented the financials. Larson noted that Accessibility Awareness (doorbell project) had been
paid. She plans to visit more businesses to explain the project and address questions. It was noted
that the BID has money available for grants; the Board discussed the possibility of using g rants for
improvements to businesses’ rear entrances in anticipation of the downtown project.
OTHER BUSINESS
Main Street Updates
Discussion: Garbage collection and snow removal downtown
Larson facilitated a discussion about potential collaboration on garbage collection and snow removal in
the downtown BID. Halvorson recalled the project to build two shared dum psters on Riverwalk and
cautioned that cost should be considered before moving ahead with any additional projects. The Board
discussed challenges regarding garbage collection: some businesses use more garbage than others; it
can be difficult to get out of a contract; collection is expensive; communication with haul ers can be
difficult; and refuse collection is the responsibility of the building owner and not just the tenant. It was
also noted that any shared use of dumpsters should acknowledge the different amounts of was te that
may be generated by users/tenants and the frequency of pick -ups needed. There are ph ysical
constraints in the alleyways and trash enclosures can be costly to construct. Members also discussed
the need to maintain areas in the alleyways, including the riverbank on the Kinni – removing invasive
species and opening up some views of the river. It was suggested that staff talk with the Conservation
and Parks Manager and gather information about issues and opportunities for enhancing the riverbanks.
In discussing snow removal, it was noted that there is some inconsistency with the timing and quality of
removal with businesses being o pen different hours /days. BID could consider helping to facilitate a
contract with downtown businesses/property owners or perhaps increase the assessment to pay for
coordinated snow removal. One challenge is timing with City plowing; that was identified as an
opportunity for coordination. Staff will talk with Public Works about the potential for a contract for
sidewalk snow removal downtown and gather more information. Larson suggested that any contract be
long-term to provide certainty for the contractor – for purchase of equipment, hiring of staff, etc.
BID Board Chair: Joleen Larson 715-426-7776 joleenlarson@hotmail.com
BID Staff: Emily Shively 715-426-3437 eshively@rfcity.org
It was concluded that t he Board is still in the information gathering stage and will continue to discuss
issues and opportunities for coordinated services in the BID.
Other Main Street Updates
The Board discussed the proposed development on West Cedar Street (The Creamer y at Cedar) – it
would include a tap room/restaurant, event center, and short-term rental units. They are working on a
parking plan to utilized off-site parking lots, shuttles for events, and on-street parking.
Just outside the BID, 404 S. Winter Street is still for sale and there were questions about the current use
of the building next to the river north of W. Division Street (Hovde/Rugo property).
ADJOURNMENT
Chair Larson adjourned the meeting at 9:17 am
Source: City of River Falls website. First collected Oct 9, 2026.