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BID Board Chair: Joleen Larson 715-426-7776 joleenlarson@hotmail.com BID Staff: Emily Shively 715-426-3437 eshively@rfcity.org City of River Falls Business Improvement District MINUTES APRIL 14, 2026 AT 8:30 A.M. FOSTER CONFERENCE ROOM – CITY HALL 222 LEWIS STREET RIVER FALLS, WI 54022 Members present: Joleen Larson, Vince Seidling, Amy Halvorson, Kerri Olson, Terry McKay, Andrew Singerhouse Members Absent: Mike Miller, Rosa Magnus, Amy Freeman Others present: Emily Shively, City of River Falls ; Jayne Hoffman, Chair, City of River Falls Historic Preservation Commission CALL TO ORDER: Larson called the meeting to order at 8:34 a.m. AGENDA/MEETING MINUTES The meeting minutes for the February 10 , 202 6 meeting were approved. M/S McKay/Seidling. Unanimous. FINANCIALS Olson and Larson presented the financials. Larson noted that the doorbell project invoice was anticipated; 8 -9 doorbells have been installed so far. Olson stated that the assessment had been received and deposited. GRANTS AND FUNDING REQUESTS Historic Preservation Commission Swinging Bridge Anniversary Event Jayne Hoffman, Historic Preservation Commission Chair, presented information regarding the upcoming Swinging Bridge anniversary event to be held at Glen Park on Saturday, May 9, 2026. She requested $600.00 in funding from the BID Board to support the event. M/S Halvorson/McKay. Unanimous. OTHER BUSINESS Main Street Updates Presentation: Safe Streets for All Safety Action Plan Shively gave a presentation on the draft Safety Action Plan which centers on the US Department of Transportation’s safe system approach. She described the safety analysis and public input received that provides the basis for prioritizing projects and other safety recommendations. The Board discussed the concept plans for key prioritization areas including the downtown area. Shively noted that the next steps for the Safety Action Plan include Plan Commission and City Council meetings in May and staff is preparing to submit a Safe Streets for All Implementation grant to fund safety interventions in the downtown area by the end of May. Discussion: Garbage collection and snow removal downtown The Board discussed the possibility of coordinating garbage and snow removal for the downtown area to create efficiencies. The discussion will continue at the next meeting. ADJOURNMENT Chair Larson adjourned the meeting at 9:36 am