9-17-26 Planning Commission Comp Plan – FULL PACKET
City of Eagle River · Vilas County · meeting of Sep 17, 2026 · Agenda packets
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AGENDA NOTICE (9/11/2026)
THE PLANNING COMMISSION OF THE CITY OF EAGLE RIVER WILL HOLD A SPECIAL SESSION ON
THURSDAY, SEPTEMBER 17, 2026, AT 5:00 P.M. AT CITY HALL, 525 E. MAPLE STREET IN EAGLE RIVER.
Notice is hereby given that a majority of the City Council of the City of Eagle River may be attending scheduled
Planning Commission meetings either in person or via zoom. This constitutes a meeting of the City Council
pursuant to State ex rel. Badke v. Greendale Village Bd., 173 Wis. 2d 553, 494 N.W.2d 409 (1993), and must be
noticed as such, although the Council will not take any formal action at these meetings.
This meeting will be available by Zoom at the following link:
https://us06web.zoom.us/j/85111695208?pwd=x5pMv8crrbsPuYwefObTYbJG0m83b3.1
Meeting ID: 851 1169 5208
Passcode: 963936
1) Call to Order.
2) Roll Call.
3) Discussion and possible action on the following agenda item(s):
a) Comprehensive Plan, Review and Possible Modification of the Following Chapters:
i) Chapter 5, Transportation
ii) Chapter 6, Economic Development
a) Data Centers
iii) Chapter 8, Intergovernmental Cooperation
b) Scheduling of recurring Comprehensive Plan Special Meetings moving forward
4) Adjournment.
Robin Ginner, City Administrator
1 City of Eagle River Comprehensive Plan
Chapter 5
Transportation
Transportation is necessary for the effective movement of people and goods within the community. It is
also essential to connect those within Eagle River with connections outside of the City. Transportation is
also critical to development and land use. This chapter provides an inventory of the existing transportation
facilities and services within the City of Eagle River . The Transportation Map identifies the
transportation infrastructure within the City of Eagle River.
Transportation is a crucial component of livability and provides a basis for the formulation of policy to
coordinate transportation facilities within a sustainable pattern of development. The existing network,
from roads to rails needs to be coordinated to maximize efficiency for the overall system. The connection
between home and work is an important part of any transportation system. A range of transportation
alternatives should be supported, including walkability whenever possible.
Previous Plans and Studies
Regional Comprehensive Plan, 2025
The 2025 Regional Comprehensive Plan (RCP), written by the North Central Wisconsin Regional Planning
Commission, addresses issues of livability in the areas of housing, transportation, economic development,
and land use. The RCP identifies the following issues facing transportation within the Region:
• A need for bicycle and pedestrian improvements
• Dispersed population in rural areas
• Weight limits on roads
• Rail and roadway conflicts
• Funding transportation maintenance and improvements
• An aging populations’s ability to continue depending on driving
• Transporting students as school enrollment declines and school facilities consolidate
Connections 2030
This is Wisconsin's latest long -range, statewide, multimodal transportation plan. It identifies a series of
system-level priority corridors that are critical to Wisconsin's travel patterns and the state economy.
2 City of Eagle River Comprehensive Plan
Regional Bicycle and Pedestrian Plan
This 2018 plan is a region-wide effort to improve bicycling and walking across the communities. The plan
assesses existing conditions related to bicycling and walking, identifying other potential trail and route
user groups, identifying routes and describi ng policies and programs to assist local governments in
improving bicycling and walking to promote connectivity between communities and destinations
throughout north central Wisconsin.
State Trails Network Plan
The Wisconsin Department of Natural Resources (DNR) created this plan in 2001, to identify a statewide
network of trails and to provide guidance to the DNR for land acquisition and development. Many existing
trails are developed and operated in partnership with counties. By agreement the DNR acquires the
corridor and the county government(s) develop, operate, and maintain the trail.
Vilas County Countywide Bike/Ped Route and Trail Plan, 2011
This plan is intended to guide the development of bicycle and pedestrian infrastructure, recommendations,
and policy that will create a safe and accessible network across Vilas County’s various communities. It was
prepared by the Vilas Area Silent Sports Association (VASSA) along with the NCWRPC.
Vilas County Countywide Shared Use Route & Trail Study, 2018
This study provides guidance to assist governmental entities, route & trail interest groups and individual
trail users within Vilas County in working together to plan, develop and maintain a comprehensive and
sustainable route and trail network for diverse outdoor recreation.
Locally Developed, Coordinated Public Transit – Human Service Transportation
Plan, 2024-2028
Oneida and Vilas Counties developed this five -year plan that was facilitated by the North Central
Wisconsin Regional Planning Commission. The plan analyzes service gaps and needs in public transit and
human services transportation and proposes strategies to address the gaps and needs.
Bipartisan Infrastructure Law (Infrastructure Investment and Jobs Act)
This current federal transportation program authorizes up to $108 billion to support federal public
transportation programs, including $91 billion in guaranteed funding. It also reauthorizes surface
transportation programs for FY 2022 -2026 and provides adv ance appropriations for certain programs.
Major goals include improving safety, modernizing aging transit infrastructure and fleets, investing in
cleaner transportation, and improving equity in communities with limited transportation access. These
funds will be distributed via formulas and grants to the states. Local units will be able to access the funds
through various grant programs. The Wisconsin Department of Transportation will likely be the agency
administering these funds.
3 City of Eagle River Comprehensive Plan
Road Network
The road network provides for the movement of people and products within the City with connections
to county, state and federal highways. US Highway 45 and State Highways 17 & 70 are the primary roads
in the City, along with the numerous City streets. The jurisdictional and functional breakdown of the City
of Eagle River road network is shown in Table 16.
Table 16: Road Mileage by Jurisdictional and Functional Class
Jurisdiction Functional Classification Totals Arterial Collector Local
State* 3.33 0.00 0.00 3.33
County 0.00 0.17 0.00 0.17
City 0.00 5.92 18.76 24.68
Totals 3.33 6.09 18.76 28.18
Source: WisDOT & NCWRPC.
* WisDOT has jurisdiction over interstate and federal highways.
Functional Classification
A functionally classified road system is one in which streets and highways are grouped into classes
according to the character of the services they provide, ranging from a high degree of travel mobility to
land access functions. At the upper limit of the system (principal arterials, for example), are those facilities
that emphasize traffic mobility (long, uninterrupted travel), whereas at the lower limits are those local
roads and streets that emphasize access. The functional classifications are generally defined as:
• Principal Arterials serve corridor movements having trip length and travel density
characteristics of an interstate or interregional nature. These routes generally serve all urban
areas with populations greater than 5,000 or connect major centers of activity. They carry the
highest traffic volumes and are designed to accommodate longer trips.
• Minor Arterials, like principal arterials, minor arterials also serve cities, large communities, and
other major traffic generators, providing intra -community continuity and service for trips of
moderate length, with more emphasis on land access than principal arterials.
• Collectors provide both land access service and traffic circulation, within residential
neighborhoods, commercial areas, and industrial areas. The collector system distributes trips from
the arterials through the area to the local streets. The collectors also collect traffic from the local
streets and channel it into the arterial system.
• Local streets comprise all facilities not on one of the higher systems. They serve primarily to
provide direct access to abutting land and access to higher order systems. Local streets offer the
lowest level of mobility and high volume through -traffic movement on these streets is usually
discouraged.
4 City of Eagle River Comprehensive Plan
Jurisdiction
Roads are commonly classified in one of two ways: by ownership or by purpose. Jurisdictional
responsibility refers to ownership of a particular road, while functional classification, as described above,
identified the road by the level of service it provides.
Jurisdiction refers to governmental ownership, not necessarily responsibility. For example, some State -
owned roads are maintained by local jurisdictions. Additionally, the designation of a public road as a
“Federal-aid highway” does not alter its ownership or jurisdiction as a State or local road, only that its
service value and importance have made that road eligible for Federal-aid construction and rehabilitation
funds.
As previously noted, these functional classifications are generally equated with the jurisdictional divisions.
In the more developed larger urban communities, this relationship may not be as rigid, whereas the local
community constructs and maintains all classes of the roadway system. However, in the typical rural
transportation system the jurisdictional and the functional classifications maintain a closer relationship.
The greatest emphasis of traffic in rural areas is generally on non-local efficient movement, whereas local
access is secondary due to relatively low population densities.
Functional classification and jurisdiction are summarized below for all major roads within the City of Eagle
River.
• US Highway 45 is classified as a Primary Arterial
• State Highways 17 and 70 are classified as Minor Arterials
• County Highway G is classified as a Major Collector
• S Loon Lake Rd, Silver Lake Rd, and Illinois St are classified as Minor Collectors
• All other roads within the City are classified as local roads.
Road Maintenance
The City of Eagle River uses the Pavement Surface Evaluation Rating (PASER) system, which was designed
by the Transportation Information Center of the University of Wisconsin-Madison. The PASER system is
the rating system used by most Wisconsin communities. The PASER system rates road surfaces on a scale
of 1 to 10. This scale is broken down as follows:
• “1” and “2” = very poor condition
• “3” = poor condition
• “4” and “5” = fair condition
• “6” and “7” = good condition
• “8” = very good condition
• “9” and “10” = excellent condition
5 City of Eagle River Comprehensive Plan
Table 17 shows a summary of pavement conditions in the City of Eagle River. Roads exhibiting a surface
condition rating at or below “fair” must be examined to determine what type of reconstruction or
strengthening is necessary. The roads that display a surface rating of “good” or better will only require
minimal preventative maintenance to promote safe travel conditions. About eight miles of local roadways
within the City are currently in need of improvement. Less than a mile of roadways in the City are gravel
or unimproved roads. Asphalt roads account for the vast majority of roadways within the City.
Table 17: Summary of Pavement Conditions, 2025
Miles Percent of Total Mileage
Very Poor 3.39 13.8%
Poor 0.76 3.1%
Fair 3.88 15.8%
Good 7.52 30.6%
Very Good 5.02 20.5%
Excellent 3.99 16.2%
Total 24.55 100.0%
S ou rce : Wi s DOT 2 0 25
Other Modes of Transportation
Bicycle and Pedestrian
All roads except freeways are available for bicycle and pedestrian travel. The Wisconsin DOT has
determined bicycling conditions on all county and state highways. Under current conditions, the entire
length of US Highway 45 and State Highways 17 & 70 are considered undesirable for biking. County
Highway G was identified as containing best conditions for bicycling. Additionally, the City has a sidewalk
network providing better walking conditions for pedestrians.
There are some trails that have been developed in the Eagle River area, with efforts underway to create
a trail segment that would connect the City to the Heart of Vilas County Bike Trail System. As part of
these efforts, the City of Eagle River and Towns of Cloverland and St. Germain have formed a multi-
jurisdictional commission to head up development of the River Trail, a proposed 10- mile-long trail
connecting to the nationally recognized Heart of Vilas County Bike Trail System. This new trail would
provide a safe alternative for those currently walking and riding along Highway 70.
Closeup view of the planned route for the River Trail, which would run parallel to Highwa y 70 . Source: GHTF
6 City of Eagle River Comprehensive Plan
Airport
Air passenger services available to Eagle River residents include the facilities in Eagle River, Land O’Lakes,
and Rhinelander.
The Eagle River Regional Airport is located approximately in the northwest portion of the City . This
facility provides charter services, and facilities for private and corporate air transportation. This facility is
an “all-weather” facility and has a commuter service to Chicagoland Airport in Illinois.
The King's Land O' Lakes Airport (LNL) in Land O' Lakes is a general utility (GU) airport that is designed
to accommodate virtually all small general aviation aircraft. Typically, these aircraft are used for business
and charter flying, or for personal use.
Scheduled passenger service is available nearby from one airport located in Rhinelander, WI. This airport
serves scheduled, nonstop, airline markets and routes of less than 500 miles. Delta Connection Airline
now provides two daily flights between the Rhinelander-Oneida County Airport and the Minneapolis-St.
Paul International Airport, and a third flight from Minneapolis -St. Paul in the evening in route to Ford
Airport in Iron Mountain Michigan. United Express Airline offers summer seasonal service to Chica go
O’Hare International Airport.
Public Transportation
Northwoods Transit Connections provides public transportation in Oneida and Vilas Counties with on -
demand service 5 days per week from 8:00am - 5:00pm. The Vilas County Department on Aging
coordinates volunteer driver -escort service to residents of Vilas County, which includes Eagle River .
Escort drivers provide transportation to elderly and disabled residents of Vilas County that qualify as a
priority trip purpose such as medical appointments and grocery shopping. For rides or other info call the
Vilas County Department on Aging.
Vilas County also has a local chapter of the Disabled American Veterans (DAV) that coordinates free
transportation services for veterans in the area, offering free rides for veterans to the Oscar G. Johnson
VA Medical Center in Iron Mountain, Michigan.
Trucking
US Highway 45 and State Highways 17 & 70 are long truck routes designated by WisDOT that serve the
City. This corresponds with their role as Corridors 2030 connecting route s, linking to the Backbone
highway system, and facilitating the movement of goods between Vilas County and the rest of the
state/nation.
Local truck routes often branch out from these major corridors to link local industry with the main truck
routes as well as for the distribution of commodities with the local area. Mapping these local routes is
beyond the scope of this study, and local issues such as safety, weight restrictions, and noise impacts play
significant roles in the designation of local truck routes.
7 City of Eagle River Comprehensive Plan
Transportation Programs
Below is a listing of programs that may be of assistance to the City with regard to the development of
the local transportation system. The Wisconsin Department of Transportation is the primary provider of
programs to assist local transportation systems. A wide variety of programs are available to serve the
gamut of jurisdictions from county down to the smallest town. The programs most likely to be utilized
by communities such as Eagle River include:
• Transportation Alternatives Program (TAP)
• Local Roads Improvement Program (LRIP)
• General Transportation Aids
• Surface Transportation Program – Local (STP-L)
• Surface Transportation Program – Rural (STP-R)
• Surface Transportation Program – Urban (STP-U)
• Highway Safety Improvement Program (HSIP)
• Connecting Highway Aids
• Disaster Damage Aids
• Transportation Economic Assistance Program (TEA)
• Airport Improvement Program (AIP)
• Local Bridge Improvement Assistance
• Local Small Structure Improvement Program (LSSIP)
• Signals and ITS Standalone Program (SISP)
More information on these programs can be obtained by contacting the WisDOT region office in
Rhinelander or at https://wisconsindot.gov/Pages/doing-bus/local-gov/astnce-pgms/default.aspx.
8 City of Eagle River Comprehensive Plan
Goals, Objectives, and Policies
Goal: Provide and maintain a safe, reliable transportation network.
Objectives:
1. Utilize road standards for public and private roads in accordance with existing City standards.
2. Consider access controls in accordance with specific planned uses along roadways.
3. Develop and maintain a road plan to address long-term needs for road upgrades and new roads,
including where possible parallel pathways for alternative forms of transportation, e.g., bicycle,
pedestrian, snowmobile, slow moving vehicles, and transportation for the disabled.
4. Promote the development of multi -use trails, trail linkages, and sidewalks or wide shoulders on
roads as part of new developments or road projects.
5. Reserve adequate right-of-way for future road linkage.
6. Identify roads and highways by function.
7. Assess and integrate local, state, and regional road or transportation plans.
8. Participate in the review for public transportation with on-going regional efforts.
9. Maintain airport safety standards in accordance with Federal Airport Administration and
Department of Transportation regulations.
1 DRAFT City of Eagle River Comprehensive Plan
Chapter 6
Economic Development
The economic base of the community serves as an important driver for current and future land use.
Economic characteristics include such components as the size of the civilian labor force, comparative
employment growth, employment by industry, unemployment rates, and commuting patterns.
Employment patterns and economic trends generally occur on a regional scale. Residents of one
community often work in another. Similarly, changes in a major industry can impact jobs and growth far
beyond the community where the business is physically located. It is therefore important to understand
a local community’s economy in light of its regional context.
Assessment of these components of the economic base provides an important historical perspective on
current land use patterns and provides insights that help to predict possible future directions and
opportunities for growth of the local economy.
Previous Plans and Studies
Comprehensive Economic Development Strategy (CEDS), 2026
Vilas County is one of ten counties included in the North Central Wisconsin Economic Development
District as designated by the U.S. Department of Commerce, Economic Development Administration
(EDA). The NCWRPC is the agency responsible for maintaining that desi gnation. As part of the
designation, the NCWRPC prepares five -year CEDS updates. This report summarizes and assesses
economic development activities over the past year and presents new and modified strategies to promote
growth.
North Central Wisconsin Regional Recovery Plan, 2022
The purpose of this plan is to guide economic stabilization, recovery, and resiliency efforts within the
North Central Wisconsin Region in the face of the current pandemic as well as future events that cause
economic shocks. The goal of this plan is to dev elop a set of strategies that will help the Region’s local
economies recover from and become more resilient to economic shocks by identifying best practice
strategies that help spur economic stabilization and recovery in the wake of economic shocks and that
will help build local economic resilience. Helping local recovery and resiliency efforts will help the regional
economy as a whole recover and gr ow back even stronger than before the disaster struck. A dashboard
that monitors the status of economic metrics for broadband, childcare, housing, transportation,
workforce and talent attraction, tourism, hospitality, economic indicators, and social indica tors is found
on NCWRPC’s website.
2 DRAFT City of Eagle River Comprehensive Plan
Regional Comprehensive Plan (RCP), 2025
The RCP’s economic development chapter examines the Region’s economy and compares it to statewide
and national trends, followed by a series of economic development recommendations and local, Regional,
State, and federal programs. The following issues facing economic development within the Region were
identified:
• An aging workforce, retirements, and the need for a skilled and flexible workforce
• Unpredictable weather impact on agriculture, outdoor recreation, tourism, and financial resiliency
• The need for broadband expansion
• Childcare availability and affordability
• Unknown future of the forest products industry
• Limited access to active rail lines
• Artificial Intelligence (AI), automation, and their unknown future impact on the economy
• The increase in flexible, hybrid, and remote work and its impact on commercial real estate, local
businesses, community facilities, and job recruitment strategies
• Inflation’s impact on businesses, County and municipal budgets, household finances, and growing
wealth gaps between households of different income levels
ALICE: A Study of Financial Hardship in Wisconsin, 2025
This report, developed by the United Way, described the 35 percent of households in Vilas County that
are living in poverty or are experiencing financial hardship, making them “ALICE” households (Asset
Limited, Income Constrained, Employed). These househol ds are largely employed but do not earn enough
in wages to meet the “household survival budget,” which does not allow for any savings. The report states
that many ALICE households provide vital services, such as retail, health care, childcare, and security , but
cannot make ends meet on the income provided from these jobs.
• The ALICE report shows that 45 percent of City of Eagle River households are either below the
federal poverty level or are considered ALICE households, indicating that the average household
in the City of Eagle River is more likely to face financial hardsh ip than the average Vilas County
household at-large. This is based on 2023 data, so affordability is likely a larger challenge as housing
prices and inflation have increased since then.
Vilas County Comprehensive Plan, 2023
The Vilas County Comprehensive Plan analyzes labor patterns, the economic base, employment
projections, and existing facilities. The plan outlines the following goals:
• Encourage a variety of economic development opportunities appropriate to the resources and
character of Vilas County.
• Enhance career opportunities and living wage jobs in an economy that is compatible with our
natural resources and reflects the needs of the entire community.
• Enhance and diversify the economy consistent with other Vilas County goals and objectives.
3 DRAFT City of Eagle River Comprehensive Plan
Economic Environment
Local Economic Environment
Tourism and outdoor recreation are major drive rs of the local economy in both Eagle River and Vilas
County. Both the City and County are known for its lakes, extensive trail systems, and winter sports,
attracting year -round visitors for activities like boating, fishing, snowmobiling, biking, and hiking.
Additionally, there are many small, locally owned shops, restaurants and service providers that form the
backbone of the local economy. Many of these businesses both support and are supported by tourism
and outdoor recreation . This is evidenced by the fact that two of the largest industry sectors by
employment within Eagle River are the Retail Trade and Accommodation and Food Services sectors.
Economic Sectors
Table 18 details employment by sector for the City of Eagle River and Vilas County. In 2024, there were
660 persons employed in the thirteen basic economic sectors in the City . In 2024, the leading industry
sectors for City of Eagle River in terms of employed residents were the Education, Health, and Social
Services; Retail Trade; and Arts, Entertainment, Recreation, Accommodation and Food Services sectors.
Overall, there were 10,532 persons employed in the basic economic industry sectors in Vilas County in
2024. The County’s employment growth was in contrast with the decrease in employment experienced
in the City of Eagle River , as employment within Vilas County increased by about eight percent between
2010 and 2024. The leading industry sectors within Vilas County in 2024 were the Education, Health, and
Social Services; Arts , Entertainment, Recreation, Accommodation and Food Services; and Retail Trade
industry sectors.
Between 2010 and 2024, there were several dramatic shifts in employment throughout industries within
Vilas County. Nine sectors experienced growth within the County during this time , while the other four
sectors – Constructi on; Retail Trade; Information; and Arts, Entertainment, Recreation, Accommodation
and Food Services - experienced declines within the County during this time.
Table 18: Employment by Industry Sector
Eagle River Vilas County
2010 2024 Change 2010 2024 Change
Ag., Forestry, Fishing,
Hunting & Mining 17 4 -76.5% 222 304 36.9%
Construction 35 44 25.7% 1,113 1,036 -6.9%
Manufacturing 50 25 -50.0% 512 699 36.5%
Wholesale Trade 10 20 100.0% 164 252 53.7%
Retail Trade 126 162 28.6% 1,517 1,402 -7.6%
Transportation, Warehousing
& Utilities 17 34 100.0% 357 486 36.1%
4 DRAFT City of Eagle River Comprehensive Plan
Information 101 4 -96.0% 243 100 -58.8%
Finance, Insurance,
Real Estate & Leasing 17 4 -76.5% 633 764 20.7%
Professional, Scientific, Management,
Administrative & Waste Mgmt Services 30 26 -13.3% 600 860 43.3%
Education, Health and Social Services 103 166 61.2% 1,684 2,314 37.4%
Arts, Entertainment, Recreation,
Accommodation and Food Services 79 114 44.3% 1,791 1,230 -31.3%
Public Administration 48 21 -56.3% 468 583 24.6%
Other Services 31 36 16.1% 460 502 9.1%
Total 664 660 -0.6% 9,764 10,532 7.9%
Source: U.S. Census and American Community Survey (2020 -2024)
Labor Force Analysis
Labor force is defined as the number of persons, sixteen and over, employed or looking to be employed.
Table 19 compares the labor force of the City of Eagle River with that of Vilas County. Between 2010
and 2024, the City of Eagle River experienced a 1.4 percent decrease in the labor force, as the City’s labor
force decreased from 704 residents in 20 10 to 694 residents in 20 24. The decrease in the City ’s labor
force during this time is in contrast to the slight increase experienced in Vilas County during the same
time period. With a labor force consisting of 10,971 persons in 20 24, Vilas County’s labor force has
increased by 2.4 percent since 2010, when the County’s labor force consisted of 10,718 persons.
While the City ’s labor force slightly decreased increased between 2010 and 2024, it is important to note
that the City has actually increased in population during this time . This discrepancy is mainly due to the
large proportion of residents entering retirement and no longer participating in the labor force.
Table 19: Labor Force
City of Eagle River Vilas County
2010 2024 % Change 2010 2024 % Change
Population 16 years and over 1,331 1,299 -2.4% 18,439 20,344 10.3%
Labor Force 704 694 -1.4% 10,718 10,971 2.4%
Employed 664 660 -0.6% 9,764 10,532 7.9%
Unemployed 40 34 -15.0% 951 435 -54.3%
Unemployment Rate 3.0% 2.6% -13.3% 5.2% 2.1% -59.6%
Participation Rate 52.9% 53.4% 0.9% 58.1% 53.9% -7.2%
Source: U.S. Census and American Community Survey (2020-2024)
Unemployment
Unemployment is defined as the difference between the total civilian labor force and total persons
employed. Stay-at-home parents, retirees, or persons not searching for employment are not considered
5 DRAFT City of Eagle River Comprehensive Plan
unemployed because they are not considered part of the labor force. In 20 10, the City of Eagle River had
3.0 percent unemployment . By 2024, the City’s unemployment rate had decreased to 2.6 percent. The
City’s unemployment rate was lower than both Vilas County (2.1%) and the State of Wisconsin ( 2.1%) in
2024.
Workforce Participation
Workforce participation is a measure expressed in terms of a percentage of persons actively seeking
employment divided by the total working age population. People not participating in the labor force may
not seek employment due to a variety of reasons incl uding retirement, disability, choice to be a
homemaker, or are simply not looking for work. The City of Eagle River had a 53. 4 percent labor force
participation rate in 2024, slightly higher than in 2010. Both the City of Eagle River and Vilas County had
a lower participation rate than the State ( 65.3%).
Laborshed
A laborshed is an area or region from which an employment center draws its commuting workers. In
2023, there were 1,596 jobs located within the City of Eagle River . Residents of Eagle River held 129 of
these jobs, while the remaining 1,467 jobs were held by workers who live outside of the City’s boundaries.
In contrast, there were 429 workers who live within the City that commuted to locations outside of the
City for work, as shown in Figure 7. This indicates that the City’s laborshed extends beyond its municipal
borders.
In-Migration
The majority of workers that commute into the City for work live in close proximity to the City , with
many of these workers either living within Vilas County or in neighboring Oneida County.
Out-Migration
The most substantial group of outbound commuters (those who live in the City but work outside of the
City) travel to the City of Rhinelander for work. Other common work destinations are mainly other
communities located within Vilas and Oneida Counties.
6 DRAFT City of Eagle River Comprehensive Plan
Figure 7: City of Eagle River Laborshed
Source: U.S. Census On the Map
Occupations
As shown in Table 20, most residents in the City of Eagle River were employed in Management, business,
science, and arts occupations. The second sector most represented was the Sales & Office occupation
group, followed by Service occupations. From 2000 to 2024, the most signi ficant increase in employment
were seen in Management, Professional & Related occupations.
Table 20: Occupation of Employed Workers
Occupation Eagle River Vilas County
2000 2024 2000 2024
Management, Professional & Related 126 205 2,338 3,954
Service 109 148 1,901 2,058
Sales & Office 143 157 2,608 2,234
Natural Resources, Construction, and Maintenance 75 66 1,460 1,226
Production, Transportation & Mineral Moving 81 84 961 1,060
Total 534 660 9,268 10,532
Source: U.S. Census and American Community Survey (2020-2024)
7 DRAFT City of Eagle River Comprehensive Plan
Tourism & Seasonal Residents
Tourism is a major component in Vilas County’s economy, as thousands of visitors travel to the area to
take advantage of more than 1,300 lakes, large public forest lands, and diversity of recreational resources.
Accommodations such as motels, resorts, ca mpgrounds, and other lodging facilities generate an influx of
visitors and business to Vilas County , including in Eagle River .
Economic Development Programs
There are a number of economic development programs available to businesses and local governments in
Vilas County. A partial list of those programs is provided below:
Local:
Eagle River Revitalization Program
The Eagle River Revitalization Program, Inc. (ERRP) is a 501(c)(3) nonprofit organization committed to
preserving the unique Northwood charm of Eagle River while fostering economic growth and community
vitality. ERRP is dedicated to creating a vibrant and welcoming environment for residents and visitors
alike. ERRP offers a variety of grants and programs to assist business owners in Eagle River. ERRP’s
projects and programs rely on the involvement of passionate volunteers, the generosity of donors, and
the support of the business community.
Tax Increment Financing
In 2004, the WI State Legislature enacted changes to the S tate’s Tax Increment Financing statutes. One
significant change involved allowing townships to establish tax increment districts for specified economic
development projects. Tax Increment Financing has been employed by numerous communities
throughout the state to promote redevelopment in blighted areas and finance new industrial development.
County:
Economic Development/Tourism Committee
There is a standing Economic Development /Tourism Committee at the county level that deals with
economic development related issues. In addition, county planning staff work with development prospects
and serve on the Board of Directors for Grow North (economic development organization for Forest,
Langlade, Lincoln, Oneida, and Vilas Counties) and the North Central Advantage Technology Zone (a
group that recommends tax credits for technology business expansion).
Vilas County Economic Development Corporation
The Vilas County Economic Development Corporation ( VCEDC) is a 501(c)(3) not-for-profit
organization that promotes overall economic development and works with new and existing businesses
8 DRAFT City of Eagle River Comprehensive Plan
in Vilas County. The VCEDC also assists with employee development, attraction, and retention. Since
2000, the VCEDC has led the County’s broadband initiative.
Regional:
Grow North
Grow North is a non-profit organization whose mission is to assist area counties and communities in their
efforts to recruit and retain businesses, stimulate new job creation and to foster an environment
conducive to entrepreneurial growth. Grow North was created in 2004 to foster cooperation among
economic development partners and foster economic growth efforts in Forest, Langlade, Lincoln, Oneida,
and Vilas Counties.
North Central Wisconsin Regional Planning Commission
The City is a member of the North Central Wisconsin Regional Planning Commission, as are all local
governments in Vilas County based on county membership. Membership brings with it a variety of planning
benefits and service. Benefits include participation in the Economic Development District, including
eligibility for a variety of grants administered by the U.S. Departmen t of Commerce Economic
Development Administration (EDA). In addition, resulting in membership with the NCWRPC, the County
is a member of the Central Wisconsin Fund which manages a revolving loan fund designed to help
businesses address a gap in private capital markets for long -term, fixed -rate, low down payment, low
interest financing.
Central Wisconsin Development Fund
The Central Wisconsin Development Fund (CWED) provides accessible financing to help businesses start,
expand, and innovate. By filling lending gaps, CWED empowers entrepreneurs to create jobs and
strengthen the local economy. CWED currently offers three funding programs: the Gap Financing
program, the Micro Loan program, and the Startup Fund program.
The Gap Financing program fills the funding gaps when your bank can provide most —but not all —of
what you need. CWED participates alongside your primary lender, covering up to 40% of total project
costs. This program is ideal for businesses with strong banking relationships who need additional capital
to make their expansion, equipment purchase, or real estate acquisition possible.
https://cwedfund.com/loan -programs/gap-financing.
The Micro Loan program provides smaller -scale financing for entrepreneurs and businesses that need
capital quickly. Unlike Gap Financing, no bank participation is required —CWED is your direct lender. This
program is ideal for early -stage businesses, entrepreneurs without established banking relationships, or
small projects that need flexible, accessible financing. https://cwedfund.com/loan -programs/micro-loans.
The Startup Fund is designed specifically for businesses in their first 1 -3 years of operation. With lower
interest rates and built -in mentorship requirements, this program helps new ventures launch strong with
both capital and guidance . This program is ideal for entrepreneurs just getting started who need startup
capital and would benefit from the support of a local economic development mentor.
https://cwedfund.com/loan -programs/startup -fund.
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State:
Wisconsin Economic Development Corporation
The Wisconsin Economic Development Corporation (WEDC) is the State’s primary department for the
delivery of integrated services to businesses. Their purpose is to 1) foster retention of and creation of
new jobs and investment opportunities in Wisconsin; 2) foster and promote economic business, export,
and community development; and 3) promote the public health, safety, and welfare through effective and
efficient regulations, education, and enforcement. WEDC manages a variety of programs intended to assist
businesses and communities. These include:
• Brownfield Program
• Capacity Building Grants (CB)
• Certified Sites
• Historic Preservation Tax Credit
• Business Opportunity Loan Fund
• Workforce Training Grants
• Idle Industrial Sites Redevelopment Program
• The Industrial Revenue Bond (IRB) Program
• Community Development Investment (CDI) Grant Program
Wisconsin Fast Forward Program
The objective of the Wisconsin Fast Forward (WFF) grant program is to award funds to businesses from
all Wisconsin industry sectors that reimburse the costs of customized occupational training for
unemployed, underemployed, and incumbent workers. Grant awards range from $5,000 to $400,000 per
grantee.
Rural Economic Development Program
This program administrated by the Wisconsin Economic Development Corporation (WEDC) provides
grants and low interest loans for small business (less than 25 employees) start -ups or expansions in rural
areas. Funds may be used for "soft costs" only, such as planning, engineering, and marketing assistance.
Wisconsin Small Cities Program
The Wisconsin Department of Administration provides federal Community Development Block Grant
(CDBG) funds to eligible municipalities for approved housing and/or public facility improvements and for
economic development projects. Economic Development grant s provide loans to businesses for such
things as: acquisition of real estate, buildings, or equipment; construction, expansion or remodeling; and
working capital for inventory and direct labor.
University of Wisconsin Extension Office
The Center for Community Economic Development, University of Wisconsin Extension, creates, applies
and transfers multidisciplinary knowledge to help people understand community change and identify
opportunities.
10 DRAFT City of Eagle River Comprehensive Plan
The Wisconsin Innovation Service Center (WISC)
This non- profit organization is located at the University of Wisconsin at Whitewater and specializes in
new product and invention assessments and market expansion opportunities for innovative
manufacturers, technology businesses, and independent inventors.
Wisconsin Small Business Development Center (SBDC)
The UW SBDC is partially funded by the Small Business Administration and provides a variety of programs
and training seminars to assist in the creation of small business in Wisconsin.
Transportation Economic Assistance (TEA)
This program, administered by the Wisconsin Department of Transportation, provides immediate
assistance and funding for the cost of transportation improvements necessary for major economic
development projects.
Federal:
Economic Development Administration (EDA)
As the only federal government agency focused exclusively on economic development, the U.S.
Department of Commerce’s Economic Development Administration (EDA) plays a critical role in
facilitating regional economic development efforts in communities across the nation. The Public Works
and Economic Adjustment Assistance programs are EDA’s most common funding programs.
EDA’s Public Works program helps distressed communities revitalize, expand, and upgrade their
physical infrastructure. This program enables communities to attract new industry, encourage business
expansion, diversify local economies, generate local investment, and create or retain long -term jobs
through land acquisition, development, and infrastructure improvement projects that establish or expand
industrial or commercial enterprises. The Economic Adjustment Assistance (EAA) program is EDA’s
most flexible program; it provides a wide range of technical, planning, and public works and infrastructure
assistance in regions experiencing adverse economic changes that may occur suddenly or over time. EDA
utilizes EAA investments to provide resources that help communities experiencing or anticipating
economic dislocations to plan and implement specific solutions to leverage their existing regional
economic advantages to support economic development and job creation.
US Department of Agriculture – Rural Development (USDA – RD)
The USDA Rural Development program is committed to helping improve the economy and quality of life
in all of rural America. Financial programs include support for such essential public facilities and services
as water and sewer systems, housing, health clinics, emergency service facilities, and electric and telephone
service. USDA -RD promotes economic development by supporting loans to businesses through banks
and community-managed lending pools. The program also offers technical assistance and information to
help agricultural and other cooperatives get started and improve th e effectiveness of their member
services.
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Small Business Administration (SBA)
SBA provides business and industrial loan programs that will make or guarantee up to 90 percent of the
principal and interest on loans to companies, individuals, or government entities for financing in rural
areas. Wisconsin Business Development Finance Corporation acts as an agent for the U.S. Small Business
Administration (SBA) programs that provi de financing for fixed asset loans and for working capital.
12 DRAFT City of Eagle River Comprehensive Plan
Goals, Objectives & Policies
Goal: Maintain, enhance, and diversify the local economy .
Objectives:
1. Encourage new opportunities for local employment of Eagle River citizens.
2. Explore possibilit ies to increase and support commercial business, tourism related business, a nd
light industrial growth w ithin the planned commercial areas.
3. Encourage business and light indust rial development which strengthens and diversif ies the
economic base; creates family wage jobs; develops and operates i n a manner that protects the
environment; and uses our natural resources efficiently.
4. Accommodate home-based businesses which do not significantly increase traffic, noise and odor
or detract from the character of the surrounding area.
5. Consider opportunities to work with economic dev elopment activities with the local Chamber
of Commerce, Eagle River Revitalization Program/Main St reet Program, Wisconsin Economic
Development Corporation (WEDC), Vilas County Economic Development Corporation, Grow
North, and other applica ble agencies and organizations that are involved in growth management.
6. Assess and evaluate each expansion request of the City limits through annexation.
7. Increase land acreage a vailable for business development in Eagle River
Goal: Enhance and develop year-round recreational opportunities in the City of Eagle River while
minimizing user confl icts.
Objectives:
1. Promote common sense regulations to coordinate the use, access, and opportunity of land or
water recreational vehicles.
2. Consider enhancing recreational facilities that provide multi -use recreation opportunities.
3. Maintain participation in the Vilas County Comprehensive Outdoor Recreation Plan to direct
improvement projects and maintain eligibility to compete for WDNR recreational program and
facility grants.
4. Support existing and work toward providing additional snowmobile, hiking, skiing, and biking trails.
13 DRAFT City of Eagle River Comprehensive Plan
5. Explore opportunities to develop integrated, multi -use trail systems.
6. Encourage connection of multi-use trail to other Vilas County communities, if possible.
7. Pursue state and federal funding programs whi ch can aid in the development and acquisition of
parks, trails, scenic and environmentally significant areas.
8. Recognize the need to accommodate all age groups and abilities in recreational pursuits.
9. Evaluate the need, conditions, and maintenance requirements of public access to waterways.
10. Continue to work with, support and cooperate with service clubs a nd organizations related to
the maintenance and development of recreational facilities and acti vities.
1 City of Eagle River Comprehensive Plan
Chapter 8
Intergovernmental Cooperation
The issue of intergovernmental cooperation is increasingly important; since many issues cross over
political boundaries, such as watersheds, labor force, commuter patterns, and housing. Communities are
not independent of each other, but rather dependent on each other. The effects from growth and change
on one spill over to all surrounding communities and impact the region as a whole.
Wisconsin Statute s.66.30, entitled “Intergovernmental Cooperation”, does enable local governments to
jointly do together whatever one can do alone. Unfortunately, there is little public policy in Wisconsin
law that encourages, let alone requires, horizontal governmental relationships. The result is that towns,
villages, cities, and counties often act more as adversaries than as partners.
Background
Overview
As mentioned earlier, Eagle River is the only City within Vilas County and serves as the county seat. The
City of Eagle River is encompassed by the Town of Lincoln. Other nearby municipalities include the Towns
of Washington, Cloverland, and Conover within Vilas County, as well as the Town s of Sugar Camp and
Three Lakes in Oneida County. These are important intergovernmental relationships for the City. Efforts
should be made to maintain good working relationships with the surrounding towns and the County.
Statewide, Wisconsin has over 2,500 units of government and special purpose districts. Having so many
governmental units allows for local representation, but also adds more players to the decision making
process. In general terms, intergovernmental cooperation is any arrangement by which officials of two or
more jurisdictions coordinate plans, policies, and programs to address and resolve issues of mutual
interest. It can be as simple as communication and information sharing, or it can involve entering into
formal intergovernmental agreements and sharing resources such as equipment, buildings, staff, and
revenue.
Benefits
There are many reasons intergovernmental cooperation makes sense. Some examples include:
• Trust: Cooperation can lead to positive experiences and results that build trust between
jurisdictions. As jurisdictions communicate and collaborate on issues of mutual interest, they
become more aware of one another's needs and priorities. They can better anticipate problems
and work to avoid them.
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• Cost Savings: Cooperation can save money by increasing efficiency and avoiding unnecessary
duplication. Cooperation can enable some communities to provide their residents with services
that would otherwise be too costly.
• Consistency: Cooperation can lead to consistency of the goals, objectives, plans, policies, and
actions of neighboring communities and other jurisdictions.
• Address Regional Issues: Communicating and coordinating their actions, and working with
regional and state jurisdictions, local communities are able to address and resolve issues, which
are regional in nature.
The major beneficiary of intergovernmental cooperation is the local resident. They may not understand,
or even care about, the details of a particular intergovernmental issue, but residents can appreciate their
benefits, such as costs savings, provision of needed services, a healthy environment, and a strong economy.
Tools
Shared Service Agreements
Wisconsin Statute s.66.0301 enables local governments to jointly do together whatever one can do alone.
Intergovernmental agreements prepared using this statute, are the most common form of agreement and
have been used by communities for years, often in the context of sharing public services such as police,
fire, or rescue. This type of agreement can also be used to provide for revenue sharing, determine future
land use within a subject area, and to set temporary municipal boundaries. Shared service agreements are
utilized to allow this type of cooperation.
Boundary Agreements
Under Section 66.0307 of the Wisconsin Statutes, municipalities may prepare cooperative boundary plans
or agreements. Cooperative boundary plans or agreements involve decisions regarding the maintenance
or change of municipal boundaries for a period of 10 years or more. The cooperative plan must include a
plan for the physical development of the territory covered by the plan; a schedule for changes to the
boundary; plans for the delivery of services; an evaluation of environmental features and a description of
any adverse environmental consequences that may result; and the need for safe and affordable housing.
Upon adoption by the participating communities and approval by the Wisconsin Department of
Administration, the cooperative plan has the force and effect of a contract.
Extra-territorial Jurisdiction Zoning
Any city that has a plan commission may exercise extraterritorial zoning power in the unincorporated
areas surrounding the city, under Wisconsin Statute 62.23. The extraterritorial zoning power may be
exercised in the unincorporated areas located within 1 ½ miles of a fourth-class city (Eagle River). Using
this tool involves lengthy process and requires strong communication with the surrounding towns.
3 City of Eagle River Comprehensive Plan
Extraterritorial Subdivision Review
Wisconsin Statute, 236.10, allows a city or village to exercise its extraterritorial plat review authority in
the same geographic area as defined within the extraterritorial zoning statute. The purpose of
extraterritorial plat approval jurisdiction is to h elp cities and villages influence the development pattern
of areas outside their boundaries that will likely be annexed to the city or village. This helps cities and
villages protect land use near its boundaries from conflicting uses outside its limits.
Intergovernmental Relationships
Surrounding Towns
The City of Eagle River has joint service agreements with the St. Germain Volunteer Fire Departments
via the Eagle River Area F ire Department. The Eagle River Area Fire Department is operated by a joint
municipal fire commission, which is comprised of the City of Eagle River and the Towns of Cloverland,
Washington, and Lincoln. Additionally, t he City of Eagle River and the Towns of Cloverland and St.
Germain have formed a multi -jurisdictional commission to head up development of the River Trail, a
proposed 10-mile-long trail that would connect to the Heart of Vilas County Bike Trail system.
County
As the county seat, Eagle River is the hub of County government. The Courthouse, as well as a variety of
other County assets are located in the City, including the Vilas County Sheriff's Office. These all require
ongoing communication between the City and County to provide residents of the City and County the
best service.
In many cases where state and federal agencies require area -wide planning for various programs or
regulations, the County sponsors a county-wide planning effort to complete these plans and include each
individual local unit in the process and resulting final plan. Examples of this include the County Outdoor
Recreation plan which maintains the eligibility for Wisconsin Department of Natural Resources
administered park and recreation development funding of each local unit that adopts it, and All Hazard
Mitigation Plans which are required by Federal Emergency Management Agency in order for individual
local units of government to qualify for certain types of disaster assistance funding.
North Central Wisconsin Regional Planning Commission
The North Central Wisconsin Regional Planning Commission (NCWRPC) was formed under §60.0309
Wis. Statutes as a voluntary association of governments serving a ten -county area. Vilas County is a
member of the NCWRPC, which includes all of its local units of government.
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NCWRPC provides both regional and local planning assistance. Typical functions of the NCWRPC
include (but are not limited to) land use, transportation, economic development, intergovernmental and
geographic information systems (GIS) planning and services.
State and Federal Government
The Wisconsin departments of Natural Resources and Transportation are the primary agencies the City
might deal with regarding development activities. Many of the goals and objectives of this plan will require
continued cooperation and coordination with these agencies.
The Wisconsin Department of Natural Resources takes a lead role in wildlife protection and sustainable
management of woodlands, wetland s, lakes, rivers, and other wildlife habitat areas, while Wisconsin
Department of Transportation is responsible for the planning and development of state highways, railways,
airports, and other transportation systems. State agencies make a number of grant and aid programs
available to local units of government like the City of Eagle River . Examples include local road aids, the
Local Roads Improvement Program (LRIP) and the Priority Watershed Program. There are also a number
of mandates passed down from the state that the City must comply with, such as the biannual pavement
rating submission for the Wisconsin Information System for Local Roads (WISLR).
School District
The City of Eagle River is in the Northland Pines School District, but the Wisconsin Open Enrollment
program allows children to attend other nearby school districts, provided that the district has the
necessary space to accept the student. The Northland Pines School district has satellite elementary
schools located in Eagle River, Land O’ Lakes, and St Germain that serve students located throughout the
district. Additionally, Northland Pines Middle and High School is located in Eagle River. In addition to
public schools there are several private K-8 schools located within the Eagle River area.
5 City of Eagle River Comprehensive Plan
Goals and Objectives
Goal: Strengthen local control of land use decisions.
Objectives:
1. Encourage Vilas County to create sewer only zones in areas that have sanitary sewer available to
the property within the Eagle River extraterritorial planning area.
2. Cooperate with the Town of Lincoln to develop a mutually beneficial boundary agreement with
the City of Eagle River to encourage sustained growth in the border areas.
3. Seek and establish mutually beneficial intergovernmental relations.
4. Continue to cooperatively provide services for the library, airport, fire, landfill, combating Aquatic
Invasive Species, old landfill, buoy placement, etc.
Source: City of Eagle River website. First collected Oct 10, 2026.