Retail_MarketPlace_CityWaupaca20Minute

Retail MarketPlace Profile 111 S Main St, Waupaca, WI, 54981 2 Area: 395.69 square miles Summary Demographics 2013 Population 28,828 2013 Households 11,784 2013 Median Disposable Income $36,772 2013 Per Capita Income $23,244 NAICS Demand Supply Retail Gap Leakage/Surplus Number of Industry Summary (Retail Potential) (Retail Sales) Factor Businesses Total Retail Trade and Food & Drink 44-45,722 $275,590,598 $177,240,085 $98,350,513 21.7 267 Total Retail Trade 44-45 $251,082,775 $153,966,161 $97,116,614 24.0 209 Total Food & Drink 722 $24,507,823 $23,273,923 $1,233,900 2.6 58 NAICS Demand Supply Retail Gap Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Factor Businesses Motor Vehicle & Parts Dealers 441 $48,202,824 $52,131,428 -$3,928,604 -3.9 17 Automobile Dealers 4411 $41,571,637 $47,348,772 -$5,777,135 -6.5 6 Other Motor Vehicle Dealers 4412 $3,401,239 $3,515,339 -$114,100 -1.6 6 Auto Parts, Accessories & Tire Stores 4413 $3,229,948 $1,210,559 $2,019,389 45.5 5 Furniture & Home Furnishings Stores 442 $4,834,131 $3,515,339 $1,318,792 15.8 11 Furniture Stores 4421 $3,043,896 $2,763,110 $280,786 4.8 5 Home Furnishings Stores 4422 $1,790,235 $752,229 $1,038,006 40.8 6 Electronics & Appliance Stores 443 $7,762,914 $2,450,571 $5,312,343 52.0 10 Bldg Materials, Garden Equip. & Supply Stores 444 $9,448,256 $12,657,552 -$3,209,296 -14.5 30 Bldg Material & Supplies Dealers 4441 $7,628,414 $10,076,824 -$2,448,410 -13.8 23 Lawn & Garden Equip & Supply Stores 4442 $1,819,842 $2,580,728 -$760,886 -17.3 7 Food & Beverage Stores 445 $40,986,575 $23,068,239 $17,918,336 28.0 19 Grocery Stores 4451 $38,221,786 $22,097,029 $16,124,757 26.7 12 Specialty Food Stores 4452 $877,789 $819,156 $58,633 3.5 7 Beer, Wine & Liquor Stores 4453 $1,887,000 $0 $1,887,000 100.0 0 Health & Personal Care Stores 446,4461 $23,792,030 $14,197,971 $9,594,059 25.3 16 Gasoline Stations 447,4471 $31,922,992 $26,965,288 $4,957,704 8.4 9 Clothing & Clothing Accessories Stores 448 $11,768,108 $1,816,259 $9,951,849 73.3 9 Clothing Stores 4481 $7,830,992 $1,153,300 $6,677,692 74.3 6 Shoe Stores 4482 $2,107,318 $298,227 $1,809,091 75.2 2 Jewelry, Luggage & Leather Goods Stores 4483 $1,829,799 $364,732 $1,465,067 66.8 1 Sporting Goods, Hobby, Book & Music Stores 451 $5,587,132 $3,169,333 $2,417,799 27.6 19 Sporting Goods/Hobby/Musical Instr Stores 4511 $4,342,659 $2,747,162 $1,595,497 22.5 16 Book, Periodical & Music Stores 4512 $1,244,473 $422,171 $822,302 49.3 3 General Merchandise Stores 452 $39,300,932 $2,448,345 $36,852,587 88.3 3 Department Stores Excluding Leased Depts. 4521 $19,073,776 $2,072,302 $17,001,474 80.4 2 Other General Merchandise Stores 4529 $20,227,156 $376,044 $19,851,112 96.3 1 Miscellaneous Store Retailers 453 $5,582,310 $7,047,386 -$1,465,076 -11.6 54 Florists 4531 $376,699 $180,271 $196,428 35.3 3 Office Supplies, Stationery & Gift Stores 4532 $1,718,956 $632,165 $1,086,791 46.2 17 Used Merchandise Stores 4533 $876,496 $2,945,364 -$2,068,868 -54.1 12 Other Miscellaneous Store Retailers 4539 $2,610,159 $3,289,585 -$679,426 -11.5 23 Nonstore Retailers 454 $21,894,572 $4,498,449 $17,396,123 65.9 11 Electronic Shopping & Mail-Order Houses 4541 $17,372,790 $481,010 $16,891,780 94.6 3 Vending Machine Operators 4542 $1,002,615 $569,499 $433,116 27.5 3 Direct Selling Establishments 4543 $3,519,167 $3,447,941 $71,226 1.0 5 Food Services & Drinking Places 722 $24,507,823 $23,273,923 $1,233,900 2.6 58 Full-Service Restaurants 7221 $9,313,835 $12,033,807 -$2,719,972 -12.7 21 Limited-Service Eating Places 7222 $12,559,744 $6,811,075 $5,748,669 29.7 11 Special Food Services 7223 $1,068,913 $0 $1,068,913 100.0 0 Drinking Places - Alcoholic Beverages 7224 $1,565,331 $4,429,041 -$2,863,710 -47.8 26 Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. For more information on the Retail MarketPlace data, please view the methodology statement at http://www.esri.com/library/ whitepapers/pdfs/esri-data-retail-marketplace.pdf. Source: Esri and Dun & Bradstreet. Copyright 2013 Dun & Bradstreet, Inc. All rights reserved. May 08, 2014 ©2013 Esri Page 1 of 2 Retail MarketPlace Profile 111 S Main St, Waupaca, WI, 54981 2 Area: 395.69 square miles Leakage/Surplus Factor by Industry SubsectorLeakage/Surplus Factor by Industry Subsector Food Services & Drinking Places Nonstore Retailers Miscellaneous Store Retailers General Merchandise Stores Sporting Goods, Hobby, Book, and Music Stores Clothing and Clothing Accessories Stores Gasoline Stations Health & Personal Care Stores Food & Beverage Stores Bldg Materials, Garden Equip. & Supply Stores Electronics & Appliance Stores Furniture & Home Furnishings Stores Motor Vehicle & Parts Dealers Leakage/Surplus Factor 80706050403020100-10 Leakage/Surplus Factor by Industry GroupLeakage/Surplus Factor by Industry Group Drinking Places (Alcoholic Beverages) Special Food Services Limited-Service Eating Places Full-Service Restaurants Direct Selling Establishments Vending Machine Operators Electronic Shopping and Mail-Order Houses Other Miscellaneous Store Retailers Used Merchandise Stores Office Supplies, Stationery, and Gift Stores Florists Other General Merchandise Stores Department Stores (Excluding Leased Depts.) Book, Periodical, and Music Stores Jewelry, Luggage, and Leather Goods Stores Shoe Stores Clothing Stores Gasoline Stations Health & Personal Care Stores Beer, Wine, and Liquor Stores Specialty Food Stores Grocery Stores Lawn and Garden Equipment and Supplies Stores Building Material and Supplies Dealers Electronics & Appliance Stores Home Furnishings Stores Furniture Stores Auto Parts, Accessories, and Tire Stores Other Motor Vehicle Dealers Automobile Dealers Leakage/Surplus Factor 100806040200-20-40 Source: Esri and Dun & Bradstreet. Copyright 2013 Dun & Bradstreet, Inc. All rights reserved. May 08, 2014 ©2013 Esri Page 2 of 2