Agenda Packet 9.1.26

TOURISM DEVELOPMENT COMMISSION – 7/6/26 Mtg Page 1 of 2 TOURISM DEVELOPMENT COMMISSION Tuesday, September 1st, 2026 – 1:00 PM Conference Room 204 Microsoft Teams Virtual Link Meeting ID: 245 936 664 203 183 Passcode: A6mF7Xj2 Dial-in option: +1 872-242-8028 ID: 403812564# MISSION STATEMENT:“The Superior Tourism Commission will develop, market, and promote Superior as a destination for visitors to stay and enjoy our natural landscape, culture, arts, parks, and businesses.” COMMITTEE MEMBERS: Lindsey Graskey, Nick Ledin, Joseph Radke, Marquise Slay, Jenice Meyer, Natalie Chin 1 ROLL CALL 2 APPROVAL OF MINUTES 2.1 Tourism Development Commission (Meeting held August 4, 2026) 3 NEW BUSINESS 3.1 Discuss and Approve Gotta Be Superior sticker order in the amount of $707.50 4 OLD BUSINESS 4.1 Discuss and Approve Funding Request Proposal for the Mission Marge Project in the Amount of $78,910 4.2 Discuss and Approve Digital Asset Management tool in the total amount of $8,600 4.3 Discuss and Approve Updates to Superior’s Visitor Guide in the amount of $9,000 4.4 Discuss and Approve a 3-Year Allocation in the Budget for $75,000 per year ($225,000 in total) for a Marketing Contract/Communication Plan in Anticipation of the Blatnik Bridge Closure in 2027 5 RECURRING BUSINESS 5.1 Financials 5.2 Report from the Chair 5.3 Confirm Next Meeting Time (October 6, 2026 @ 1:00 PM) 6 ADJOURNMENT Notice is hereby given that a majority of the members of the Common Council may be present at the meeting, and although this may constitute a quorum of the Common Council, the Council will not take any action at this meeting. ********************************************************************************************* Pursuant to the Americans with Disabilities Act of 1990, if you are in need of an accommodation to participate in the public meeting process, please call (715) 395-7200 by 4:30 p.m. on the day prior to the scheduled meeting date TOURISM DEVELOPMENT COMMISSION – 7/6/26 Mtg Page 2 of 2 (OR dial 711 for Telecommunications Relay Service). The City will attempt to accommodate any request depending on the amount of notice received. ********************************************************************************************* In compliance with Wisconsin Open Meetings Law, this agenda was posted on 8/28 at the following locations: Superior Government Center, Douglas County Courthouse, and online at https://www.ci.superior.wi.us/agendacenter. It was also emailed to the Superior Public Library and the Superior Telegram. TOURISM DEVELOPMENT COMMISSION – 7/6/26 Mtg Page 1 of 2 TOURISM DEVELOPMENT COMMISSION Minutes Tuesday, August 4th, 2026 – 1:00 PM Conference Room 204 The meeting was called to order by Chair Lindsey Graskey at 1:04 PM on August 4, 2026 in Conference Room 204. 1 ROLL CALL PRESENT: Lindsey Graskey, Nick Ledin, Jenice Meyer, Marquise Slay, Joe Radke, Natalie Chin VIRTUAL: ABSENT: CITY STAFF PRESENT: Mary Osborne (Tourism Coordinator), Justin Bernacki (Chief of Staff) OTHERS PRESENT: John Gidley (Bong Center), Terry Lundberg (Bong Center), Briana Fiandt (Bong Center), Shelley Nelson (Superior Telegram), John Ramos (Duluth Monitor), Crystal Rhode (Northwest Regional Planning Commission), Marjoree Bee (American Legion Auxiliary Unit 435), Dan Blank (Superior Rotary), Patrice Bradley (SWIM), Maria Barbirotto (SWIM), Bill Nelson (SWIM) 2 APPROVAL OF MINUTES 2.1 Tourism Development Commission (Meeting held July 6th, 2026) MOTION by Slay to approve July 6, 2026 minutes. Second by Meyer. Minutes filed. 3 NEW BUSINESS 3.1 Sponsorship Application Submitted by Superior Rotary for Dragon Boats 2026 in the amount of $9,000 Discussion held. MOTION by Vice-Chair Ledin to approve their sponsorship application in the amount of $9,000. Second by Graskey. Radke and Slay abstain. Motion passes. 3.2 Marketing Grant Application Submitted by the American Legion Auxiliary Unit 435 in the amount of $10,000 Discussion held. MOTION by Meyer to approve their marketing grant to cover poster, radio, and TV advertisements in the amount of $1,750. Second by Radke. Motion passes. 3.3 Sponsorship Application Submitted by the American Legion Auxiliary Unit 435 in the amount of $2,000 Discussion held. MOTION by Meyer to approve their sponsorship application in the amount of $1,000. Second by Chair Graskey. Motion passes. 3.4 Presentation by Jenice Meyer and Crystal Rhode from the Northwest Regional Planning Commission regarding Blatnik Bridge Updates Discussion held. No action taken. ** Motion to move items 3.7 and 3.6 to precede item 3.5. Motion passes. ** TOURISM DEVELOPMENT COMMISSION – 7/6/26 Mtg Page 2 of 2 3.7 Discuss and Approve Funding Request Proposal for the Mission Marge Project in the Amount of $78,910 Discussion held. MOTION by Vice-Chair Ledin to hold item 3.7 for the commission’s September meeting. Second by Meyer. Motion passes. 3.6 Discuss and Approve SWIM Fall Drone Footage MOTION by Slay to approve Fall Drone Footage in the amount of $5,925 from the 2027 contingency fund. Second by Vice-Chair Ledin. Motion passes. 3.5 Discuss and Approve a 3-Year Allocation in the Budget for $75,000 per year ($225,000 in total) for a Marketing Contract/Communication Plan in Anticipation of the Blatnik Bridge Closure in 2027 Discussion held. MOTION by Chair Graskey to hold item 3.5 for the commission’s September meeting. Second by Slay. Meyer abstains. Motion passes. 4 OLD BUSINESS 4.1 Gotta Be Superior Digital Asset Management No action taken. 4.2 Visitor Guide Updates Discussion held. No action taken. 5 RECURRING BUSINESS 5.1 Financials No action taken. 5.2 Report from the Chair No action taken. 5.3 Confirm Next Meeting Time (September 1st, 2026 @ 1:00 PM) Meeting confirmed. 6 ADJOURNMENT Meeting adjourned by Chair Graskey at 3:17pm. Respectfully submitted by Mary Osborne. S T I CK E R O R D E R Q u a n t i t y : 2 0 0 T o t a l : $ 1 1 7 T O T A L : $ 7 0 7 . 5 0 Q u a n t i t y : 5 0 0 T o t a l : $ 2 2 0 Q u a n t i t y : 3 0 0 T o t a l : $ 1 4 5 Q u a n t i t y : 5 0 0 T o t a l : $ 2 3 1 Q u a n t i t y : 3 0 0 T o t a l : $ 1 6 8 D I S CO U N T : - $ 1 7 3 . 50 G O T T A B E S U P E R I O R . C O M G O T T A B E S U P E R I O R . C O M Dear Members of the Superior Tourism Development Commission, I am writing to explain why the Richard I. Bong Veterans Museum has chosen to approach the Superior Tourism Development Commission as our potential funding partner for the next phase of our Mission Marge project. As you know, Mission Marge represents one of the most significant historical projects ever undertaken by the Bong Museum. What began as an effort to locate and document the crash site of Major Richard I. Bong's P-38 Lightning has grown into a much larger story—one involving American aviation history, the people and communities of Papua New Guinea, the Wisconsin connection to America's Ace of Aces, and the preservation of an important piece of our nation's military history. From the beginning, however, we understood that this project had to be handled very carefully. The location of the crash site is historically significant, but it is also extremely sensitive. Once the exact location became publicly known, there was a legitimate concern that individuals outside of the project could attempt to access the site, remove artifacts, or otherwise disturb and potentially loot the wreckage. For that reason, we made a conscious decision to keep the specific location and certain details of the expedition confidential until we could determine the appropriate way to protect the site and the historical resources associated with it. There was another equally important consideration: our negotiations with the Government of Papua New Guinea. We were extremely fortunate to have the opportunity to work toward securing a substantial piece of aircraft wreckage for permanent loan to the Richard I. Bong Veterans Museum. Accomplishing that required respectful and deliberate negotiations with the Government of Papua New Guinea and the local communities connected to the crash site. We knew that this could not be approached simply as an American museum locating an American aircraft. We had to respect the sovereignty of Papua New Guinea, the cultural significance of the site, and the interests of the people who live there. Quite frankly, we had to do this the right way. That meant limiting the number of people who knew the full details of the project until the appropriate agreements and relationships were in place. While that made fundraising more difficult in the early stages, we believe it was absolutely n ecessary. We did not want to jeopardize the recovery of historically significant material, the relationship with Papua New Guinea, or the possibility of bringing a major piece of Major Bong's aircraft to Superior. We were also extraordinarily fortunate to receive the assistance and cooperation of the Wisconsin Air National Guard. Their involvement added an important level of expertise, credibility, and support to the project, and we are deeply grateful for their willingness to assist us in preserving this important piece of Wisconsin and American military history. Their partnership spared us the significant cost of transporting the artifact back to the United States. Now that we have successfully navigated these sensitive aspects of Mission Marge, we are in a very different position. We are ready to begin telling the story publicly. Creating a documentary from Mission Marge provides an extraordinary opportunity to take a story that has been largely unknown for more than 80 years and introduce it to audiences in Superior, Douglas County, Wisconsin, the United States, and the World beyond. More importantly, we believe the documentary can become a powerful tourism tool. Mission Marge has all of the elements that attract visitors: Major Richard I. Bong, World War II aviation, the P-38 Lightning, a remarkable historical mystery, an international expedition, the discovery of a long-lost crash site, the Wisconsin connection, and ultimately the opportunity to display a significant piece of the aircraft at the Richard I. Bong Veterans Museum. We have tasked local documentarian Mike Scholtz to direct the project. He wrote and produced the original Mission Marge Documentary that is currently available on YouTube. Mike Scholtz is an award winning filmmaker and founder of the Free Range Film Festival. He is known for Minnesota-centric projects like Wild Bill's Run, Wicker Kittens, and the PBS North documentary This Town. He frequently engages with local history and community venues in the Cloquet and greater Duluth/Superior area We believe the documentary can help establish Superior and the Twin Ports as a destination for people interested in military history, aviation history, veterans, and unique American stories. We are approaching the Tourism Development Commission for funding assistance because we believe this project aligns directly with the Commission's mission of promoting Superior as a destination for visitors. The Commission's tourism funding programs are designed to support projects that strengthen Superior's position as a visitor destination, and we believe Mission Marge has the potential to do exactly that. To date, we have secured and received more than $200,000 toward the projected $290,000 project cost through private donations and other resources. This significant investment demonstrates the commitment that already exists behind Mission Marge and the confidence that donors and supporters have placed in the project. The development of the documentary represents the next critical step in bringing the story of Mission Marge to a much larger audience and creating a compelling tourism asset for the region. The documentary was initially projected to cost more than $180,000. However, recognizing our responsibility as stewards of the generous contributions entrusted to us, we worked diligently to identify efficiencies, negotiate costs, and reduce the scope where appropriate. Through those efforts, we were able to reduce the documentary production cost to $78,910—the amount of our current request. We believe this demonstrates both our commitment to fiscal responsibility and our determination to maximize the impact of every dollar invested in this project. Full funding of this request would allow us to move forward with the documentary now, rather than delaying this critical component while attempting to assemble the funding incrementally. It would leverage the more than $200,000 already committed to the project, allow us to maintain momentum, and position us to pursue the additional funding necessary for the remaining components. Our intention is to use the Superior Tourism Development Commission's support as an important step in leveraging these additional sources of funding. Ultimately, we envision Mission Marge becoming much more than a documentary. We envision it as a long-term tourism and educational asset for Superior and the region—one that can be incorporated into the Bong Museum's exhibits, educational programs, school tours, veteran programming, digital outreach, and tourism marketing. Most importantly, we believe the project gives us an opportunity to bring a remarkable piece of Major Richard I. Bong's story home to Wisconsin and to share that story with generations of visitors who may, otherwise, never know it. We appreciate the Commission's consideration of our request and the important role that tourism investment plays in making projects such as this possible. We welcome the opportunity to discuss Mission Marge with the Commission in greater detail and to explain how we believe this project can generate increased awareness, visitation, and tourism activity for Superior and the surrounding region. Thank you for your consideration and for your continued support of projects that help make Superior a destination worth visiting. Sincerely, John Gidley Executive Director Richard I. Bong Veterans Museum F UNDING REQUEST PROPOSAL For the MISSION MARGE PROJECT Preserving History. Honoring Service. Connecting Communities Locally and Globally. Submitted to: Superior-Douglas County Area Tourism Development Commission Submitted by: Richard I. Bong Veterans Museum 305 Harbor View Parkway Superior, Wisconsin Funding Request: $78,910.00 J une 19, 2026 John Gidley Executive Director Executive Summary The Richard I. Bong Veterans Museum respectfully requests $78,910.00 in Tourism Development Commission funding to support Mission Marge, an innovative historical preservation, documentary, and tourism development initiative centered on the recovery and interpretation of artifacts from Major Richard Ira Bong's legendary P-38 Lightning aircraft, "Marge” from the jungles of Papua New Guinea. Mission Marge represents a unique opportunity to transform one of Wisconsin's most compelling military stories into a nationally recognized tourism attraction based in Superior, Wisconsin. Through strategic partnerships with aviation historians, documentary filmmakers, military organizations, and communities in Papua New Guinea, Mission Marge will create a lasting visitor experience that attracts heritage travelers, aviation enthusiasts, veterans, educators, and history buffs from across the United States. The project will culminate in a permanent exhibit at the Richard I. Bong Veterans Museum, supported by a feature documentary, extensive media coverage, educational programming, and national promotional opportunities. About the Richard I. Bong Veterans Museum The Richard I. Bong Veterans Museum is dedicated to preserving the legacy of Major Richard Ira Bong, America's Ace of Aces, while honoring the service and sacrifice of veterans from all generations. Located in Superior, Wisconsin, the museum attracts more than 16,000 paid admissions annually and welcomes over 30,000 visitors through admissions, events, educational programs, community activities and through housing the Superior area Tourist Information Center. Visitors travel from Wisconsin, Minnesota, across the nation and from all parts of the globe to experience the museum's exhibits and learn about Major Bong's remarkable story. Mission Marge represents the next major chapter in expanding the museum's ability to attract tourism and national and international attention to Douglas County. This project opens the door to countless new opportunities with worldwide history and aviation enthusiasts and has the potential to draw visitors from all over the world to come to Superior and experience all of our wonderful attractions. Project Overview Mission Marge is a collaborative effort to locate, document, and recover historically significant artifacts associated with Major Bong's famed P-38 Lightning aircraft "Marge" from a crash site in Papua New Guinea. The project combines: • Historical preservation • International cooperation • Humanitarian engagement • Documentary storytelling • Tourism development • Museum exhibit creation The recovery effort will be conducted in partnership with Pacific Wrecks, internationally recognized experts in World War II aircraft archaeology and historical documentation. Recovered materials and expedition documentation will form the foundation of a permanent exhibit at the Richard I. Bong Veterans Museum. Why Mission Marge Matters Major Richard Ira Bong remains Wisconsin's most decorated military hero and America's highest-scoring fighter ace of World War II. His story continues to resonate with military historians, aviation enthusiasts, veterans, educators, and tourists from around the world. Mission Marge presents an extraordinary opportunity to: • Recover and preserve historically significant artifacts • Strengthen the museum's national profile and create an international profile • Create a new tourism attraction unique to Superior • Increase visitation to Douglas County and generate extended overnight stays • Generate regional and national media attention • Inspire future educational programming No other community in America is better positioned to tell this story than Superior, Wisconsin. Humanitarian Commitment Mission Marge extends beyond historical preservation. The project includes a commitment to supporting communities in Papua New Guinea through partnerships focused on improving local quality of life and educational opportunities. These humanitarian efforts reflect the values of service, leadership, and international goodwill that Major Bong and America's veterans embodied throughout their military service. The humanitarian component also creates a powerful narrative that broadens the project's appeal to audiences beyond military history enthusiasts. Project Partners Mission Marge brings together an exceptional team of partners including: Pacific Wrecks Pacific Wrecks is internationally recognized for its expertise in locating, documenting, and preserving World War II aircraft sites throughout the Pacific Theater. Their role includes: • Historical research • Site verification • Expedition planning • Artifact documentation • Recovery consultation Mike Scholtz Productions Award-winning filmmaker Mike Scholtz will document the project from planning through expedition and exhibit development. The resulting documentary and promotional content will serve as long-term tourism marketing assets for Superior and Douglas County. Being from the area, his insight will bridge the gap and make the story relevant to the local community while bringing in those visiting from far and wide. Wisconsin Air National Guard Participation by the Wisconsin Air National Guard provides a meaningful connection between Major Bong's wartime legacy and today's military aviators while expanding public awareness and educational opportunities. Tourism Impact Mission Marge is fundamentally a tourism development project. The project will create a compelling new attraction and story capable of generating significant visitor interest and economic activity. Expected tourism outcomes include: • Increased annual museum attendance • Additional overnight visitors to Superior • Increased spending at hotels, restaurants, and local businesses • Enhanced regional and national media coverage • Growth in heritage tourism • Expanded educational travel opportunities • Increased awareness of Superior as a visitor destination The permanent exhibit, documentary, and associated marketing campaign will continue generating tourism benefits for years after the expedition is completed. Marketing and Public Awareness Mission Marge will be supported through a comprehensive marketing strategy including: • Documentary film production • Social media campaigns • Regional, national and international media outreach • Tourism advertising • Public presentations • Educational programming • Aviation and military history conferences • Veteran-focused events In addition, project findings and recovered artifacts may be showcased at nationally recognized events such as EAA AirVenture Oshkosh and other aviation-related venues, generating significant exposure for Superior and Douglas County. Permanent Mission Marge Exhibit Recovered artifacts and documentary materials will become part of a permanent Mission Marge exhibit at the Richard I. Bong Veterans Museum. The exhibit will feature: • Recovered aircraft components • Expedition artifacts • Interactive multimedia presentations • Documentary footage • Educational displays • Oral histories and interpretive content The exhibit will provide a long-term tourism asset that continue to attract visitors for decades and perpetuate the museum’s cultural connection with the people of New Guinea. Funding Request The Richard I. Bong Veterans Museum respectfully requests a Tourism Development Commission investment of $78,910.00 to support Mission Marge. Funding will be utilized for: • Documentary production and marketing • Expedition documentation • Public awareness campaigns • Exhibit interpretation and visitor engagement materials • Tourism-focused outreach initiatives • Media and promotional content development Tourism Development Commission funding will serve as a catalyst that allows Mission Marge to achieve its full tourism and economic development potential. We feel strongly that the proper and professional documentation of the expedition will greatly enhance and promote the project. The benefits of proper documentation will provide an outstanding return on investment for the commission in the interest it will generate by properly staging and telling the story of this unique piece of history. Budget Items Breakdown for Mission Marge Documentation Mike Scholtz Documentarian Job: Documentary Film $12,000 Airfare: $3043.73 Airport Taxi: $110.00 Lodging Manilla: $223.00 Lodging Port Moresby: $446.00 Lodging Madang (10 nights) $1350.00 Meals /Incidentals (based on $68/day govt per diem rate) $1156.00 Insurance: $1041.00 Visa: $50.00 Transportation (Boat hires, vehicle hires): $2443.00 Contingency (10%): $2186.27 Completed Documentary production and postproduction: $25,000.00 Total: $49,049.00 Equipment: Hard Drives for Data back up and double back up 10 x 8-Terra Byte Extreme HDs $913.70 $9137.00 5 x Double hard drive travel $16 $80.00 Subtotal: $9217.00 360 Video Camera for sight documentation: $1685.00 DJI OSMO Pocket 4 -Camera and Voice Recorder: $1880.00 DJI Mavic 3 Enterprise Drone: $1,100.00 Total: $13882.00 Communications: Digicel PNG for 30 days $74.00 Digicel PNG Data Buncle 30 Days $246.00 Total: $320.00 PNG Based Documentation/Videography: Event 3-Production of artifact departure from Port Moresby. $3,033.00 Documentation Videographer to crash site Videographer and gear 7 days remote shooting $9,353.00 Domestic Flight $270.00 Lodging Madang and Port Moresby $1,491.00 M&IE Madang PNG $1,512.00 Subtotal: $12,626.00 PNG Videography Total: $15,659.00 Request Grand Total: $78,910.00 Conclusion Mission Marge is a once-in-a-generation opportunity to preserve history, honor service, and create a tourism asset unlike any other in the region. The project combines historical preservation, documentary storytelling, humanitarian engagement, and destination marketing into a compelling initiative that will bring national attention to Superior and Douglas County. With the support of the Superior-Douglas County Area Tourism Development Commission, Mission Marge will transform a remarkable World War II story into a lasting attraction that benefits visitors, residents, businesses, and future generations. The story began in the Pacific. Its next chapter begins in Superior. Thank you for your consideration of this request for funding in support of Mission Marge. John Gidley Executive Director Richard I. Bong Veterans Museum gidley@bongcenter.org The tourism impact of a Mission Marge documentary 1. It creates a reason to visit Superior that didn't exist before Most tourists don't wake up thinking, “I'd like to visit a WWII museum in Superior, Wisconsin.” but they might watch a compelling documentary about a lost P-38, an American war hero, an international expedition, and the search for an airplane that disappeared more than 80 years ago. The documentary creates the question: “Where can I see the rest of this story?” The answer is Superior. That is extremely valuable tourism marketing. 2. It turns Major Richard Bong into a destination story Bong is not simply a historical figure displayed inside a museum. He is a hometown hero whose story is physically connected to Superior. The documentary can repeatedly establish: Papua New Guinea → Mission Marge → Richard Bong → Superior, Wisconsin → Bong Museum That gives tourists a reason to follow the story all the way back to Superior. The Bong Center's existing mission and exhibits already make that connection, including the restored P-38 and the stories of local veterans. 3. It creates a “see it for yourself” attraction This could be one of the strongest tourism benefits. At the end of the documentary, the viewer should be thinking: “I want to see that airplane.” And then: “I want to see the museum.”: The museum already has a restored P-38 displayed as a centerpiece attraction. Mission Marge gives the existing aircraft a new backstory. Instead of: “Here is a P-38.” The visitor experience becomes: “You just watched the story of how we went halfway around the world looking for Bong's original P-38. Now you're standing next to the P-38 that represents that story.” That's a dramatically stronger tourism proposition. 4. It attracts Aviation Enthusiasts and Aviation Related Tourists One thing we have learned over the course of this mission and our visit to EAA annual Fly-in is that this documentary will open the door to a very specific and valuable tourism audience: • WWII aviation enthusiasts • P-38 enthusiasts • military aviation historians • aircraft restoration enthusiasts • pilots • veterans • military families • aviation photographers • warbird enthusiasts • model aircraft enthusiasts • military history travelers • airshow attendees • aviation organizations These are people who travel specifically for their interests, and we were exposed to and engaged with hundreds of them at the EAA (many shared their contact information so that we can let them know when the exhibit is complete). That means Mission Marge can become part of a broader aviation tourism strategy for the Twin Ports. 5. It gives people a reason to travel from farther away A normal local museum advertisement might reach people within 50–100 miles. A documentary can reach people nationally and internationally. With a documentary basically anyone, anywhere in the world, can discover Mission Marge. 6. It creates international tourism potential: This is an especially interesting aspect of Mission Marge. The story isn't exclusively American. It connects: Wisconsin → United States → Pacific War → Papua New Guinea → local communities → international cooperation → aviation history The Bong Center's stated Mission Marge goals include continuing relationships in Papua New Guinea such as our Sister City agreements with the Village of Poplar and the possible inclusion of Superior and supporting education and clean-water efforts near where the aircraft was found. That creates a completely different tourism story: “A Wisconsin museum with an international story of humanitarian efforts.” That's considerably sets us apart from most all “local” museums. 7. It has great potential to increase overnight stays by promoting the Bong Museum as a destination rather than a stop. Attracting those who are emotionally invested in Mission Marge may encourage them to build an entire trip around visiting the museum. That could mean: Day 1 • Bong Museum • Superior attractions • waterfront • dinner • hotel Day 2 • Lake Superior • Fairlawn, The SS Meteor • maritime attractions • shopping/restaurants The documentary therefore becomes a trip generator, not simply an advertisement for museum admission. Travel Wisconsin already markets Superior as a destination with multiple attractions, nearby activities and regional destinations. Mission Marge further legitimizes their claim. 8. It strengthens the entire Superior tourism ecosystem Mission Marge doesn't only benefit the Bong Museum. This documentary has the potential to draw a large number of visitors from outside the area A visitor coming to Superior can also spend money on: • hotels • restaurants • gas stations • coffee shops • breweries • retail stores • attractions • recreational activities • museums • transportation • event venues Mission Marge can become a gateway attraction that helps visitors throughout the community. 9. It creates an emotional connection to the community People don't remember advertisements very well, but they do remember stories. Mission Marge has all of the elements of a great tourism story: • hometown hero • iconic aircraft • mystery solved after an 80-year-old disappearance • Expedition story • Cultural connection to Papua New Guinea • danger and adventure • discovery • historical artifacts • veterans • family • sacrifice • International Friendship • humanitarian work • preservation That emotional connection makes viewers significantly more likely to want to experience the place associated with the story. 10. It has the potential to generate enormous social-media content A documentary doesn't have to be marketed as one two-hour piece. You can turn it into dozens or hundreds of tourism marketing pieces. For example: • “Who was Richard Bong?” • “What happened to Marge?” • “The search begins…” • “80 years later…” • “We found it.” • “What we discovered in Papua New Guinea” • “The P-38 Lightning” • “Why Marge mattered to Dick Bong” • “The journey home” • “From Papua New Guinea to Superior” • “Inside the Bong Center” • “5 things you didn't know about Richard Bong” • “Why this piece of metal matters? • “Come see Marge for yourself” Each video becomes another opportunity to put Superior, Wisconsin in front of potential visitors. 11. It creates a permanent marketing asset Traditional advertising disappears. You buy an ad → it runs → it's gone. A documentary can continue working for the Bong Center and Superior for years. It becomes a permanent storytelling and marketing asset. It can be: • streamed online • shown in the museum • shown in schools • shown at conferences • shown at tourism events • shown at aviation events • submitted to film festivals • pitched to broadcasters • potentially used by Travel Wisconsin • used by Superior Tourism Organizations • used in social media • shown to tour groups • possibly used by travel writers • possibly used by journalists 12. It can attract group tourism Mission Marge could be particularly attractive to: • veteran organizations • military reunions • WWII organizations • aviation clubs • motorcycle groups • history organizations • senior travel groups • school groups • church groups • civic organizations • scout organizations • motorcoach tours The museum already accommodates group tours and motorcoach travel. A documentary gives tour operators an additional reason to put Superior on their itinerary. 13. It can increase repeat visitation The story doesn't have to end when someone visits. Mission Marge can evolve: Documentary → Exhibit → Artifact → Programming → Events → New discoveries The possibilities of new discoveries and connections through the school and the siter city programs keep the mission evolving thus giving visitors a perpetual reason to come back creating a long-term tourism cycle. 14. It gives the museum a new signature experience The Bong Center already offers a Marge & the Major tour and a P-38-focused Heavy Metal tour. Mission Marge could allow you to eventually create: The Mission Marge Experience Visitors could: 1. Watch a short version of the documentary. 2. See the Mission Marge exhibit. 3. See the P-38. 4. Handle/review expedition artifacts. 5. Hear first-person stories. 6. See maps of the expedition. 7. Learn about Papua New Guinea. 8. Learn about Bong and Marge. 9. See recovered material. 10. Purchase Mission Marge merchandise. That transforms the documentary into a tourism attraction itself. 15. It appeals to families—not just history buffs The adventure aspect of Mission Marge makes it accessible to people who aren't necessarily WWII enthusiasts. The story contains: Adventure + mystery + airplanes + exploration + discovery + human interest. That is much broader than a traditional military-history documentary and you've already identified the potential for a children's component—the Bong Center's Mission Marge project describes a related kids' film and uses the bandicoot as an approachable way to introduce younger audiences to the mission creating a major opportunity for family tourism. 16. It strengthens the Bong Center's position as a regional attraction The museum already has strong visitor recognition: its website reports a 4.8 Google rating with more than 400 reviews, while Travel Wisconsin lists it as a Northwest Wisconsin museum attraction. Mission Marge gives the museum something new to promote that can bring back people who have already visited. 17. It provides a compelling reason for tourism organizations to promote the Bong Center The documentary isn't simply “Help us make a movie about our museum.” It is about helping us create a tourism marketing asset capable of introducing Superior, Wisconsin to audiences around the world! 18. It creates earned media A successful documentary can generate publicity without the museum having to purchase every impression. Coverage has included and could include in the future: • television news • radio • newspapers • aviation magazines • military-history publications • travel magazines • podcasts • YouTube channels • aviation influencers • History influencers • veteran organizations • Wisconsin media • Minnesota media • National television and print media. • International television and print media. • national military publications Every story potentially puts Superior, Wisconsin in front of another audience. 19. It creates a “bucket list” experience You want someone who watches the documentary to eventually say: “I want to go to Superior and see this for myself. “That’s how destination stops are created and the museum has an advantage: the viewer doesn't simply visit a building where the story is interpreted. They can see an actual piece of the original “Marge” P-38 Lightning, an intact completer actual P-38, military vehicles, artifacts, veteran stories and other exhibits. 20. The documentary can sell the entire Twin Ports We would not market Mission Marge as: “Come to Superior and visit the Bong Museum.” We would market it as: “Come experience the story of America's Ace of Aces in Superior, Wisconsin.” Then connect it to: Bong Museum Lake Superior SS Meteor Fairlawn Mansion Wisconsin Point Pattison State Park, Amnicon Falls State Park, Poplar and other attractions Now the documentary is helping sell an entire destination, rather than a single attraction. 21. It has a built-in international hook One possible catch phrase used to market the story could be: “An international story with a Superior, Wisconsin ending.” A young man from northern Wisconsin becomes America's Ace of Aces. His beloved P-38 disappears in the South Pacific. Eighty years later, people from Wisconsin travel halfway around the world searching for it. They find it and bring it home to Superior. That's essentially a tourism advertisement without feeling like an advertisement. 22. The Documentary can change the question tourists ask Instead of: “What's there to do in Superior?” Mission Marge gives them: “How do I get to Superior to see the place where this story began?” That has a lot of tourism value in itself. 23. More than just a documentary Mission Marge is not simply a documentary about a museum project. It is a tourism storytelling vehicle that connects an internationally compelling aviation and WWII story directly to Superior, Wisconsin. By documenting the search for Major Richard Bong's lost P-38, the film creates awareness, curiosity and emotional investment in the Bong story and gives viewers a tangible reason to travel to Superior to see the aircraft, artifacts, exhibits and new Mission Marge experience for themselves. The documentary has the potential to reach audiences far beyond the museum's traditional geographic market, generate earned media, attract aviation and military-history enthusiasts, encourage group and overnight travel, support area hotels, restaurants and attractions, and create a long-term promotional asset that can be used by the Bong Center, Superior tourism organizations and regional partners for years. Most importantly, Mission Marge gives Superior something every successful tourism destination needs: a story that people want to experience in person. We plan to track the documentary’s success by building a tourism measurement plan around: • Documentary views • Website traffic generated by the documentary • “Plan Your Visit” clicks • Museum admissions attributable to Mission Marge • Out-of-area visitors • Hotel/overnight referrals • Group-tour inquiries • Media impressions • Social-media reach • Geographic origin of visitors • Mission Marge exhibit attendance • Merchandise sales • Tourism partner referrals • Repeat visitation We feel the Mission Marge Documentary Project is much more than a promotional vehicle for the Bong Museum. We see it as an investment in the development of tourism in Superior as a whole! Local CoverageDate Outlet Link Media TypeLocationReporter/BylineContact InfoMarch 22, 2024WDIO (ABC) https://www.wdio.com/front-page/top-stories/richard-i-bong-center-organizes-expedition-for-crashed-aircraft/Television Duluth, MNWilliam LienMarch 22, 2024WDIO (ABC) - The Lifthttps://www.wdio.com/lift-online/expedition-to-find-major-bongs-crashed-aircraft/Television Duluth, MNBaihley Warfieldbwarfield@hbi.comMarch 22, 2024Northern News Now (NBC)https://www.northernnewsnow.com/2024/03/23/search-missing-wwii-plane-funded-by-bong-center/Television Duluth, MNJack WiednerMarch 22, 2024FOX21 https://www.fox21online.com/2024/03/22/search-opens-for-missing-richard-bong-plane-of-80-years/Television Duluth, MNPat BrinkMarch 26, 2024Superior Telegramhttps://www.superiortelegram.com/news/local/expedition-aims-to-find-document-famous-marge-planeNewspaper Superior, WIMaria Lockwoodmlockwood@superiortelegram.comMay 23, 2024Northern News Now (NBC)https://www.northernnewsnow.com/2024/05/23/search-team-finds-missing-wwii-p-38-fighter-plane-papua-new-guinea/Television Duluth, MNHayley Raatsihraatsi@kbjr6.comMay 23, 2024Northern News Now (NBC)https://www.northernnewsnow.com/2024/05/24/richard-i-bongs-missing-plane-found-after-80-years/Television Duluth, MNMikayla Rentchmrentsch@kbjr6.comMay 23, 2024WDIO https://www.wdio.com/front-page/top-stories/richard-bongs-p-38-fighter-plane-marge-discovered-in-papua-new-guinea/Television Duluth, MNMay 23, 2024Duluth News https://www.duluthnewstribune.com/news/local/mission-accomplished-expedition-finds-richard-i-bongs-downed-p-38-marge-planeNewspaper Duluth, MNMaria LockwoodMay 23, 2024Duluth News Podcasthttps://www.duluthnewstribune.com/news/local/listen-expedition-finds-richard-i-bongs-downed-p-38-marge-planePodcast Duluth, MNMay 23, 2024FOX21 https://www.fox21online.com/2024/05/23/richard-i-bong-p-38-fighter-plane-discovered-in-papa-new-guinea/Television Duluth, MNEmma ProppMay 23, 2024KDAL News https://kdal610.com/2024/05/24/637348/Radio Superior, WIDave StrandbergMay 23, 2024Business Northhttps://www.businessnorth.com/kuws_wisconsin_public_radio/team-finds-fighter-plane-flown-by-ace-pilot-richard-bong/article_b2073d16-19f2-11ef-ac76-ff3abf9508e9.htmlNewspaper Duluth, MNDanielle Kaedingdanielle.kaeding@wpr.orgMay 24, 2024Fox 9 Television Minneapolis, MNTim Blotz Tim.Blotz@fox.comMay 30, 2024WDIO https://www.wdio.com/front-page/top-stories/richard-i-bong-veterans-historical-center-celebrates-the-discovery-of-richard-bongs-p-38-fighter-plane-marge/Television Duluth, MNJune 12, 2024Superior Telegramhttps://www.superiortelegram.com/podcasts/superior-telegram-archive-divePodcast Superior, WIMaria Lockwoodmlockwood@superiortelegram.com Regional CoverageMarch 21, 2024Minnesota Public Radiohttps://www.mprnews.org/story/2024/03/21/eight-decades-after-it-crashed-expedition-launched-to-find-americas-ace-of-aces-planeRadio MinnesotaDan Kraker dkraker@mpr.orgMarch 22, 2024Wisconsin State Journalhttps://madison.com/news/state-regional/museum-historical-group-launch-search-for-wreckage-of-ace-pilot-richard-bongs-crashed-plane/article_fa911941-5437-5984-b640-610f3eb0c0e7.htmlNewspaper WisconsinAPMarch 27, 2024Star Tribune https://www.startribune.com/expedition-planned-to-find-the-wreckage-of-wwii-ace-pilots-famous-plane/600354362/Newspaper MinneapolisMinnesotaChrista LawlerMay 23, 2024Minnesota Public Radiohttps://www.mprnews.org/story/2024/05/23/famed-plane-marge-of-ace-pilot-richard-bong-found-in-south-pacificRadio MinnesotaDan KrakerMay 23, 2024Star Tribunehttps://www.startribune.com/wwii-fighter-plane-flown-by-wwii-ace-richard-i-bong-found-in-new-guinea/600368261/Newspaper MinnesotaChrista Lawlerchrista.lawler@startribune.comMay 23, 2024Wisconsin Public Radiohttps://www.wpr.org/news/hidden-in-the-jungle-team-finds-fighter-plane-flown-by-ace-pilot-richard-bongRadio WisconsinDanielle Kaedingdanielle.kaeding@wpr.orgMay 23, 2024KSTPhttps://kstp.com/kstp-news/local-news/plane-of-richard-bong-man-for-whom-duluth-bridge-is-named-found-in-papua-new-guinea/Television MinneapolisMinnesotaMay 23, 2024WCCO https://www.cbsnews.com/minnesota/news/explorers-find-what-they-believe-is-richard-bongs-downed-plane-in-jungle-ravine/Television MinneapolisMinnesotajohn lauritsenMay 23, 2024WSAU https://wsau.com/2024/05/24/wisconsin-native-medal-honor-receipt-richard-bongs-marg-ww2-plane-found-in-papua-new-guinea/Radio Wausau, WIThomas SchumacherJune 13, 2024Green Bay Press Gazettehttps://www.greenbaypressgazette.com/story/life/be-wisconsin/2024/06/13/finding-richard-bongs-wrecked-p-38-cements-ace-of-aces-legacy/73717796007/Newspaper Green Bay, WIKeith Uhlig KUHLIG@wausau.gannett.com National/International CoverageMarch 22, 2024AP News https://apnews.com/article/richard-bong-marge-plane-new-guinea-expedition-b9bfcbf584d7e6987f65d0cc6d571bdeOnline NationalTodd Richmondmbarakat@ap.orgMarch 22, 2024Military.com https://www.military.com/daily-news/2024/03/23/museum-historical-group-launch-search-wreckage-of-ace-pilot-richard-bongs-crashed-plane.htmlOnline NationalAPMarch 22, 2024Washington Posthttps://www.washingtonpost.com/national/2024/03/23/richard-bong-marge-plane-new-guinea-expedition/926ee5da-e91e-11ee-9eba-1558f848ec25_story.html?ref=upstract.comNewspaper NationalAPMarch 22, 2024ABC News https://abcnews.go.com/US/wireStory/museum-historical-group-launch-search-wreckage-ace-pilot-108423550Newspaper NationalAPMarch 22, 2024West Island Bloghttps://www.westislandblog.com/historical-hunt-begins-for-legendary-wwii-pilots-lost-aircraft/Online NationalMelissa AndrewsMarch 20, 2024Travel and Tour Worldhttps://www.travelandtourworld.com/news/article/superior-wisconsin-museum-to-explore-crash-site-of-legendary-american-aces-fighter-plane/Online NationalMarch 26, 2024CBS News https://www.cbsnews.com/news/wwii-pilot-richard-bong-plane-marge-crashed-1944-search-wreckage/Online NationalAPMarch 25, 2024Air Force Timeshttps://www.airforcetimes.com/veterans/military-history/2024/03/25/search-begins-for-wreckage-of-ace-pilot-richard-bongs-crashed-plane/Online NationalAPApril 12, 2024Stars and Stripeshttps://www.stripes.com/theaters/asia_pacific/2024-04-11/richard-bong-marge-wreckage-ww2-13535214.htmlNewspaper Overseas MilitaryWyatt OlsonOlson.Wyatt@stripes.comWorldwideApril 17, 2024Pacific Beat https://www.abc.net.au/pacific/programs/pacificbeat/wwii-missingplane/103738406Radio InternationalKyle Evans Evans.Kyle@abc.net.auAustraliaMay 23, 2024Air Force Timeshttps://www.airforcetimes.com/veterans/military-history/2024/05/23/explorers-discover-possible-wreckage-of-wwii-ace-richard-bongs-plane/Online NationalTodd Richmond APTMay 23, 2024Vintage Aviation newshttps://vintageaviationnews.com/warbirds-news/pacific-wrecks-led-expedition-finds-richard-bongs-p-38-in-south-pacific.htmlOnline NationalMay 23, 2024Supercarblondiehttps://supercarblondie.com/explorers-find-richard-bong-plane-thats-been-missing-since-world-war-ii-in-jungle-ravine/Online NationalTom WoodMay 23, 2024CBS News https://www.cbsnews.com/minnesota/video/family-celebrates-as-plane-of-world-war-ii-pilot-richard-bong-discovered/NationalJohn LauritsenMay 23, 2024Stars and Stripeshttps://www.stripes.com/theaters/asia_pacific/2024-05-23/p-38-marge-richard-bong-wwii-new-guinea-13957144.htmlOnline Overseas MilitaryWyatt OlsonOlson.Wyatt@stripes.comWorldwideMay 23, 2024AP News https://apnews.com/article/richard-bong-marge-plane-new-guinea-expedition-76381a450191cc56dc96a88c6ad23dafOnline NationalTodd Richmondmbarakat@ap.orgMay 23, 2024Newsweek https://www.newsweek.com/richard-bong-world-war-2-plane-discovered-1904435Magazine NationalMartha McHardyMay 23, 2024The National DeskExplorers believe they found World War II ace Richard Bong's downed plane in South Pacific - YouTubeYouTube NationalMay 24, 2024All Thats Interestinghttps://allthatsinteresting.com/richard-bong-planeOnline NationalAmber MorganMay 29, 2024Malaysia Sun https://www.malaysiasun.com/news/274388151/wwii-ace-richard-bong-downed-plane-found-in-south-pacificOnline InternationalRobert Besser MalaysiaMay 28, 2024Inside Edition https://www.insideedition.com/missing-marge-wwii-us-fighter-plane-belonging-to-ace-pilot-richard-bong-may-have-been-found-inTelevsion NationalDeborah Hastings Task & Purposehttps://taskandpurpose.com/history/dick-bong-plane-world-war-ii/Online NationalNicolas Slaytonnicholas@taskandpurpose.comMay 26, 2024Heritage Dailyhttps://www.heritagedaily.com/2024/05/explorers-find-lost-plane-of-wwii-fighter-ace/152077Online NationalMark Milliganinfo@heritagedaily.comMay 24, 2024MSN https://www.msn.com/en-us/news/us/world-war-ii-ace-richard-bong-s-plane-found-explorers-believe/ar-BB1n0CkMOnline NationalJune 2, 2024Malaysian Reservehttps://themalaysianreserve.com/2024/06/02/discovery-of-world-war-ii-fighter-plane-sets-path-for-first-u-s-papua-new-guinea-sister-city/Online InternationalPRNewswire MalaysiaJune 3, 2024Flying Magazinehttps://www.flyingmag.com/news/u-s-wwii-ace-richard-bongs-p-38-believed-found/Online NationalMeg Godlewskimegg@firecrown.comJune 4, 2024Popular Mechanicshttps://www.popularmechanics.com/flight/a60928467/missing-world-war-ii-plane-discovered-after-80-years/Online NationalMichael Natale FUNDING REQUEST PROPOSAL For the MISSION MARGE PROJECT Preserving History. Honoring Service. Connecting Communities Locally and Globally. Submitted to: Superior-Douglas County Area Tourism Development Commission Submitted by: Richard I. Bong Veterans Museum 305 Harbor View Parkway Superior, Wisconsin Funding Request: $78,910.00 June 19, 2026 John Gidley Executive Director Executive Summary The Richard I. Bong Veterans Museum respectfully requests $95,000 in Tourism Development Commission funding to support Mission Marge, an innovative historical preservation, documentary, and tourism development initiative centered on the recovery and interpretation of artifacts from Major Richard Ira Bong's legendary P-38 Lightning aircraft, "Marge” from the jungles of Papua New Guinea. Mission Marge represents a unique opportunity to transform one of Wisconsin's most compelling military stories into a nationally recognized tourism attraction based in Superior, Wisconsin. Through strategic partnerships with aviation historians, documentary filmmakers, military organizations, and communities in Papua New Guinea, Mission Marge will create a lasting visitor experience that attracts heritage travelers, aviation enthusiasts, veterans, educators, and history buffs from across the United States. The project will culminate in a permanent exhibit at the Richard I. Bong Veterans Museum, supported by a feature documentary, extensive media coverage, educational programming, and national promotional opportunities. About the Richard I. Bong Veterans Museum The Richard I. Bong Veterans Museum is dedicated to preserving the legacy of Major Richard Ira Bong, America's Ace of Aces, while honoring the service and sacrifice of veterans from all generations. Located in Superior, Wisconsin, the museum attracts more than 16,000 paid admissions annually and welcomes over 30,000 visitors through admissions, events, educational programs, community activities and through housing the Superior area Tourist Information Center. Visitors travel from Wisconsin, Minnesota, across the nation and from all parts of the globe to experience the museum's exhibits and learn about Major Bong's remarkable story. Mission Marge represents the next major chapter in expanding the museum's ability to attract tourism and national and international attention to Douglas County. This project opens the door to countless new opportunities with worldwide history and aviation enthusiasts and has the potential to draw visitors from all over the world to come to Superior and experience all of our wonderful attractions. Project Overview Mission Marge is a collaborative effort to locate, document, and recover historically significant artifacts associated with Major Bong's famed P-38 Lightning aircraft "Marge" from a crash site in Papua New Guinea. The project combines: • Historical preservation • International cooperation • Humanitarian engagement • Documentary storytelling • Tourism development • Museum exhibit creation The recovery effort will be conducted in partnership with Pacific Wrecks, internationally recognized experts in World War II aircraft archaeology and historical documentation. Recovered materials and expedition documentation will form the foundation of a permanent exhibit at the Richard I. Bong Veterans Museum. Why Mission Marge Matters Major Richard Ira Bong remains Wisconsin's most decorated military hero and America's highest-scoring fighter ace of World War II. His story continues to resonate with military historians, aviation enthusiasts, veterans, educators, and tourists from around the world. Mission Marge presents an extraordinary opportunity to: • Recover and preserve historically significant artifacts • Strengthen the museum's national profile and create an international profile • Create a new tourism attraction unique to Superior • Increase visitation to Douglas County and generate extended overnight stays • Generate regional and national media attention • Inspire future educational programming No other community in America is better positioned to tell this story than Superior, Wisconsin. Humanitarian Commitment Mission Marge extends beyond historical preservation. The project includes a commitment to supporting communities in Papua New Guinea through partnerships focused on improving local quality of life and educational opportunities. These humanitarian efforts reflect the values of service, leadership, and international goodwill that Major Bong and America's veterans embodied throughout their military service. The humanitarian component also creates a powerful narrative that broadens the project's appeal to audiences beyond military history enthusiasts. Project Partners Mission Marge brings together an exceptional team of partners including: Pacific Wrecks Pacific Wrecks is internationally recognized for its expertise in locating, documenting, and preserving World War II aircraft sites throughout the Pacific Theater. Their role includes: • Historical research • Site verification • Expedition planning • Artifact documentation • Recovery consultation Mike Scholtz Productions Award-winning filmmaker Mike Scholtz will document the project from planning through expedition and exhibit development. The resulting documentary and promotional content will serve as long-term tourism marketing assets for Superior and Douglas County. Being from the area, his insight will bridge the gap and make the story relevant to the local community while bringing in those visiting from far and wide. Wisconsin Air National Guard Participation by the Wisconsin Air National Guard provides a meaningful connection between Major Bong's wartime legacy and today's military aviators while expanding public awareness and educational opportunities. Tourism Impact Mission Marge is fundamentally a tourism development project. The project will create a compelling new attraction and story capable of generating significant visitor interest and economic activity. Expected tourism outcomes include: • Increased annual museum attendance • Additional overnight visitors to Superior • Increased spending at hotels, restaurants, and local businesses • Enhanced regional and national media coverage • Growth in heritage tourism • Expanded educational travel opportunities • Increased awareness of Superior as a visitor destination The permanent exhibit, documentary, and associated marketing campaign will continue generating tourism benefits for years after the expedition is completed. Marketing and Public Awareness Mission Marge will be supported through a comprehensive marketing strategy including: • Documentary film production • Social media campaigns • Regional, national and international media outreach • Tourism advertising • Public presentations • Educational programming • Aviation and military history conferences • Veteran-focused events In addition, project findings and recovered artifacts may be showcased at nationally recognized events such as EAA AirVenture Oshkosh and other aviation-related venues, generating significant exposure for Superior and Douglas County. Permanent Mission Marge Exhibit Recovered artifacts and documentary materials will become part of a permanent Mission Marge exhibit at the Richard I. Bong Veterans Museum. The exhibit will feature: • Recovered aircraft components • Expedition artifacts • Interactive multimedia presentations • Documentary footage • Educational displays • Oral histories and interpretive content The exhibit will provide a long-term tourism asset that continue to attract visitors for decades and perpetuate the museum’s cultural connection with the people of New Guinea. Funding Request The Richard I. Bong Veterans Museum respectfully requests a Tourism Development Commission investment of $78,910.00 to support Mission Marge. Funding will be utilized for: • Documentary production and marketing • Expedition documentation • Public awareness campaigns • Exhibit interpretation and visitor engagement materials • Tourism-focused outreach initiatives • Media and promotional content development Tourism Development Commission funding will serve as a catalyst that allows Mission Marge to achieve its full tourism and economic development potential. We feel strongly that the proper and professional documentation of the expedition will greatly enhance and promote the project. The benefits of proper documentation will provide an outstanding return on investment for the commission in the interest it will generate by properly staging and telling the story of this unique piece of history. Budget Items Breakdown for Mission Marge Documentation Mike Scholtz Documentarian Job: $12,000 Airfare: $3043.73 Airport Taxi: $110.00 Lodging Manilla: $223 Lodging Port Moresby:446 Lodging Madang (10 nights) $1350 Meals /Incidentals (based on $68/day govt per diem rate) $1156 Insurance: $1041.00 Visa: $50 Transportation: $2443 (Boat hires, vehicle hires) Contingency (10%) $2186.27 Completed Documentary production and postproduction: $25,000 Total: $49,049.00 Equipment: Hard Drives for Data back up and double back up 10 8-Terra Byte Extreme HDs @ $91.37 $9137.00 5 Double hard drive travel @$16 $80 Subtotal: $9217.00 360 Video Camera for sight documentation: $1685.00 DJI OSMO Pocket 4 -Camera and Voice Recorder: $1880.00 DJI Mavic 3 Enterprise Drone: $1,100.00 Total : $13882.00 Communications: Digicel PNG for 30 days $74.00 Digicel PNG Data Buncle 30 Days $246.00 Total: $320.00 PNG Based Documentation/Videography: Event 3-Production of artifact departure from Port Moresby. $3,033 Documentation Videographer to crash site Videographer and gear 7 days remote shooting $9,353.00 Domestic Flight $270.00 Lodging Madang and Port Moresby $1,491.00 M&IE Madang PNG $1512.00 Subtotal$12,626.00 PNG Videography Total : $15,659.00 Request Grand Total: $ 78,910 Conclusion Mission Marge is a once-in-a-generation opportunity to preserve history, honor service, and create a tourism asset unlike any other in the region. The project combines historical preservation, documentary storytelling, humanitarian engagement, and destination marketing into a compelling initiative that will bring national attention to Superior and Douglas County. With the support of the Superior-Douglas County Area Tourism Development Commission, Mission Marge will transform a remarkable World War II story into a lasting attraction that benefits visitors, residents, businesses, and future generations. The story began in the Pacific. Its next chapter begins in Superior. Thank you for your consideration of this request for funding in support of Mission Marge. John Gidley Executive Director Richard I. Bong Veterans Museum gidley@bongcenter.org Gotta Be Superior 305 E 2nd St Superior, WI 54880 August 28, 2026 Re: SnapSea Quotation To Whom It May Concern: This document outlines the scope of services and payment terms provided by Avoy Technologies Limited /dba SnapSea as a Digital Asset Management provider for the Gotta Be Superior team (the “Client”). SCOPE OF SERVICES The Services included in this Agreement are as follows: SnapSea Visual Marketing Platform (DAM-Only)* Accounts for: ● Gotta Be Superior Additional Details: ● Unlimited User Accounts and Admin Accounts ● Migration included at no cost DAM-Only (1TB): $5,800 + SnapLink $1,200 $0 Annual License Cost: $5,800 *The SnapSea Visual Marketing platform is a feature-rich DAM solution that allows organizations to upload, manage, share and organize all of their visual content. The platform includes capabilities for sourcing User-Generated Content (“UGC”), sharing external Media Centers with local partners, media and agencies, as well as embedding responsive web galleries and interactive maps directly on the web. SnapSea works with more than 200 destinations globally including Travel Texas, Travel Nevada, Stevens Point CVB, Visit Oshkosh and Fox Cities CVB. PAYMENT TERMS Initial payment terms: the Client will pay $5,800 (the “License Cost”) and a one-time setup fee of $0 (the “Setup Fee”) within 30 days of receipt of the invoice. AVOY TECHNOLOGIES LIMITED /TA SNAPSEA - 6 SNOW HILL, LONDON, UK EC1A 2AY For further information please contact Cody Dillabough, Chief Executive Officer at cody@snapsea.io. Regards, Cody Dillabough Chief Executive Officer Avoy Technologies Limited /dba SnapSea AVOY TECHNOLOGIES LIMITED /TA SNAPSEA - 6 SNOW HILL, LONDON, UK EC1A 2AY Estimate August 27, 2026 To: Gotta Be Superior From: Swim Creative Mary Osborne Maria Barbirotto 1316 N 14th Street 310 East Superior Street, #130 Superior, WI 54880 Duluth, MN 55802 Digital Asset Management (DAM) Setup A centralized, tourism-led DAM with controlled access that enables cross-departmental use while maintaining brand integrity, organization, and ease of use. Description: This estimate includes the agency services required to implement, organize, and launch a Digital Asset Management (DAM) platform for Superior Tourism's growing library of photo and video assets. A DAM is a centralized, cloud-based system that stores, organizes, tags, and retrieves digital media, functioning as a structured, searchable library for managing, accessing, and sharing brand-approved visual content. As Superior Tourism's photo and video library continues to grow, a dedicated DAM helps ensure assets are securely stored, consistently organized, and easy to search and access by approved staff, partners, and vendors. The software subscription will be purchased directly by the City of Superior and is not included in this estimate. The scope below is built around a SnapSea Standard (1TB Storage) DAM-only subscription, which includes access to the DAM platform, Media Centre, and Galleries — tools that support centralized storage, keyword and metadata tagging, controlled user access, and efficient retrieval of approved assets. Our team will complete a one-time Year 1 setup and organization process that includes auditing approximately four years of existing photo and video archives, identifying and curating the strongest and most useful assets, uploading selected content into the platform, applying consistent file naming conventions and metadata tagging, and building a clear folder and library structure. We will also review and organize available usage rights information associated with existing assets, establish governance standards and workflows for how content is added and maintained over time, and provide up to two (2) hours of training for key staff so the system can be used confidently and consistently from launch. The result will be a structured, searchable, and ready-to-use media library that supports current marketing and tourism efforts while also improving long-term continuity, access, and usability across teams. The SnapSea account will be owned by the City of Superior for tourism use, and all assets uploaded to the platform will remain under your organization's control and accessible to authorized users at all times. Setup work will begin once the SnapSea subscription is active and administrative access has been provided to our team. User Generated Content (UGC) functionality is not included in the SnapSea Standard tier reflected in this scope, but additional features can be added in the future if the program needs to expand. a: 310 E Superior St, #130 p: 218.722.1404 Duluth, MN 55803 w: SwimCreative.com Agency Services Cost Breakdown Services Description Cost Setup and Organization One-time Year 1 audit, curation, organization, and upload of Superior Tourism’s photo and video assets into the SnapSea DAM, including review of approximately four years of archives, selection and organization of the strongest assets, file naming and metadata standardization, available rights/usage organization, folder structure development, workflow setup, and up to two (2) hours of staff training to create a searchable, ready-to-use media library. Additional training available if needed - billed at an hourly rate. This initial effort reflects the one-time process of auditing and retroactively organizing existing assets for DAM implementation. Ongoing asset management—including uploading, tagging, and organizing new photography and video—will be incorporated into future photography and content production budgets on an annual basis. Scope is based on currently available archives and may be adjusted if asset volume significantly exceeds expectations. $2,800 Total This is a one-time payment. $2,800 Payment Terms ● 100% billed upon signing the agreement Terms and Conditions ● This estimate is valid for 15 days from the date of issue. Approval ● I approve this estimate and agree to the terms outlined above. Signature Date Printed Name a: 310 E Superior St, #130 p: 218.722.1404 Duluth, MN 55803 w: SwimCreative.com FULL TERMS An invoice for a 100% installment will be issued at the time of signing of this document. The project will begin following receipt of the installment. This installment is non-refundable beginning ten (10) business days after the installment payment receipt date. The cost of services will be billed at the beginning of the month. Payment is due within 21 business days and is subject to a 1.5% interest charge starting at 30 days past due. This estimate/proposal is for agency services that are listed in this estimate/proposal only. If you are interested in services beyond what is included in this estimate/proposal, an estimate for additional services will be provided and work will begin following client approval of the additional services estimate. Client agrees to a variance of +10% applied to the total amount of this estimate that will act as a contingency fund for unforeseen expenses. Any outside costs that are processed by Swim Creative are subject to a 15% markup. Media is subject to a 15% commission. If production is necessary, the production total can vary by 10% depending on final production details. This proposal and its recommendations are the property of Swim Creative, are valid for 15 days, and do not include any sales tax where applicable. For all steps that require client approval, this estimate includes two (2) rounds of revisions. Additional rounds of revisions will incur additional costs to the client. Swim Creative is not responsible for trademark or copyright research and is not liable for infringement on any existing copyrights or trademarks. Final, approved, and paid-for names/taglines/logos/artwork are the sole property of the client. Swim Creative recommends copyright and/or trademark research by an outside legal firm. Swim Creative retains rights to use names/taglines/logos/artwork for promotional uses. Please note that the estimate provided is based on the initial scope of the project as discussed and agreed upon. Any changes or additions to this scope may result in additional charges. This includes but is not limited to, requests for extra features, modifications to the original design, unforeseen complexities, and any work that requires extended hours or specialized resources. We will communicate any potential additional costs as soon as they are identified, ensuring transparency and allowing for your approval before proceeding. Our goal is to deliver high-quality work while maintaining clear and open communication throughout the project. __________ (initials) a: 310 E Superior St, #130 p: 218.722.1404 Duluth, MN 55803 w: SwimCreative.com Estimate August 27, 2026 To: Gotta Be Superior From: Swim Creative Mary Osborne Maria Barbirotto 1316 N 14th Street 310 East Superior Street, #130 Superior, WI 54880 Duluth, MN 55802 Visitor Guide Updates Project Description: This estimate outlines the 2026 update of the Superior Visitor Guide. Rather than a full rebuild, this round refreshes the existing guide page by page — updating attraction listings and copy to reflect what visitors are actually seeking out today, refreshing photography and layout direction, restructuring the lodging section into a dedicated two-page spread, and expanding the map to include South Superior. Content priorities for this edition include leading the cover with a collage-style photo treatment and the trademarked logo, reworking "15 Things You Gotta Do" to feature the Superior Municipal Forest, Barkers Island, hiking and city parks, sweet treats, and live music, positioning Superior as the Winter Capital within "Four Seasons Freedom," building out Big Manitou Falls and the estuary as marquee destinations, and adding Tower Avenue and downtown to the shopping feature. The Bingo page is updated with new prompts and a visitor center prize mechanic, and the merch section is removed to make room for expanded lodging coverage. For the "Make it an Event," "Day Trippin'," and "Shoppin' that's Poppin'" features, the Commission will supply current listings and vendor details, which Swim Creative will edit, structure, and write into the final page copy. Print preparation and final file packaging are included. Collection of printing estimates from vendor(s) will be handled by Swim Creative as part of ongoing account service, and printing costs will be provided once the quantity has been decided. Any additional requests outside of this scope will be estimated separately and may impact the production timeline. a: 310 E Superior St, #130 p: 218.722.1404 Duluth, MN 55803 w: SwimCreative.com Deliverables: ● Cover — redesigned with a collage-style photo treatment and trademarked logo placement ● Table of Contents — updated to reposition lodging following the attractions section ● 15 Things You Gotta Do — revised listings and copy featuring the Superior Municipal Forest, Barkers Island, hiking and city parks, sweet treats, and live music ● Superior Bingo — updated prompts and a new visitor center prize mechanic ● History — refreshed copy and layout ● The Wonders of Water — expanded feature centered on Big Manitou Falls and the estuary ● Map — redrawn to include South Superior ● Four Seasons Freedom — repositioned around Superior as the Winter Capital ● A Park Paradise — updated to feature the Superior Municipal Forest ● Make it an Event — reworked feature including events calendar QR code ● Day Trippin' — refreshed destination listings ● Shoppin' that's Poppin' — expanded to feature Tower Avenue and downtown ● Eat, Drink and be Merry — updated listings and repositioned within the guide ● Lodging — new two-page spread with expanded property coverage ● Merch — section and associated QR code removed ● Mailing Panel — updated in coordination with the Commission ● One round of client revisions — consolidated feedback implemented across all pages ● Print-ready files — final preparation and packaging for the selected print vendor Cost Breakdown Services Description Cost Superior Visitor Guide — 2027 Updates Copywriting, design plus new page graphics where needed on the cover and inside pages, creative direction, project management, two rounds of revisions, and print coordination. Printing costs to be determined based on the quantity needed. $9,000 Total $9,000 a: 310 E Superior St, #130 p: 218.722.1404 Duluth, MN 55803 w: SwimCreative.com Payment Terms ● 100% upfront upon acceptance of the estimate. Terms and Conditions ● This estimate is valid for 15 days from the date of issue. Approval ● I approve this estimate and agree to the terms outlined above. Signature Date Printed Name FULL TERMS An invoice for 100% of the import of this estimate will be issued at the time of signing of this document. The project will begin following receipt of the installment. This installment is non-refundable beginning ten (10) business days after the installment payment receipt date. The cost of services will be billed at the beginning of the month. Payment is due within 21 business days and is subject to a 1.5% interest charge starting at 30 days past due. This estimate/proposal is for agency services that are listed in this estimate/proposal only. If you are interested in services beyond what is included in this estimate/proposal, an estimate for additional services will be provided, and work will begin following client approval of the additional services estimate. Client agrees to a variance of +10% applied to the total amount of this estimate that will act as a contingency fund for unforeseen expenses. Any outside costs that are processed by Swim Creative are subject to a 15% markup. Media is subject to a 15% commission. If production is necessary, the production total can vary by 10% depending on final production details. This proposal and its recommendations are the property of Swim Creative, are valid for 15 days, and do not include any sales tax where applicable. For all steps that require client approval, this estimate includes two (2) rounds of revisions. Additional rounds of revisions will incur additional costs to the client. 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Our goal is to deliver high-quality work while maintaining clear and open communication throughout the project. __________ (initials) a: 310 E Superior St, #130 p: 218.722.1404 Duluth, MN 55803 w: SwimCreative.com Superior Together: Building Pride, Supporting Business & Navigating the Blatnik Bridge Closure Funding Request: $225,000 Year One: Fall 2026–Spring 2027 | Year Two: March–December 2027 | Year Three: January–December 2028 Purpose & Funding Request The Tourism and Development Commission is asked to designate $225,000 to develop and launch a comprehensive community branding, marketing, communications, and engagement campaign for the City of Superior in preparation for the five-year Blatnik Bridge reconstruction. The complete closure and rebuild of the Blatnik Bridge will create an unprecedented disruption to travel patterns, consumer behavior, tourism, and the local business community. It will also create an important opportunity: to intentionally shape how residents, visitors, businesses, and the broader region experience and think about Superior during a period of significant change. This initiative will create a unified, focused, resilient, and community-driven brand and adaptable marketing and communications strategy that can support the community before, during, and beyond the bridge closure. The campaign will provide consistent messaging across multiple channels, promote Superior businesses and destinations, encourage local spending, support re-routing and wayfinding efforts, and keep residents and stakeholders informed throughout the reconstruction. Most importantly, it will build community pride and help establish new consumer habits that can strengthen Superior's economy for years to come. Why This Investment Matters The Blatnik Bridge closure is more than a transportation challenge. It is an economic and community challenge that will affect how people move, work, shop, dine, recreate, visit, and do business throughout the Twin Ports and Northwest Wisconsin. During a five-year closure, consumer habits could change quickly. Residents may establish new shopping and dining patterns. Visitors may choose different destinations. Businesses may face reduced visibility and customer traffic. Without a coordinated effort to communicate Superior's value and make it easy for people to find, access, and support local businesses, these changes could have lasting consequences. At the same time, the bridge closure presents an opportunity to change consumer behavior intentionally. A strong community brand and coordinated marketing campaign can reinforce a simple message: Superior remains open, accessible, welcoming, vibrant, and worth experiencing. The campaign will give local businesses, community organizations, tourism partners, and the City a common platform and consistent message rather than relying on disconnected or short-term communications. This is an investment not simply in a logo or marketing materials, but in economic resilience, community pride, local business support, and the long-term identity of Superior. Year One: Build the Foundation Fall 2026–Spring 2027 The first year will focus on developing the brand, communications strategy, and implementation plan before the Blatnik Bridge closes in March 2027. Goal One: Select a Qualified Consultant If funding is approved, the Tourism Coordinator will: 1. Select 2–3 Tourism and Development Commissioners to participate in the process. 2. Develop a formal Request for Proposals (RFP) through the City of Superior procurement process. 3. Review qualified applicants. 4. Select a consultant through the City's established review and selection process. Goal Two: Develop a Community-Driven Brand and Marketing Strategy Once selected, the consultant will work with the Tourism Coordinator, participating Commissioners, and key stakeholders to: 1. Establish a comprehensive brand discovery process. 2. Lead an inclusive process that engages residents, business owners, community leaders, tourism partners, and other key stakeholders. 3. Identify Superior's strengths, opportunities, stories, assets, and points of distinction. 4. Develop 2–3 potential branding directions for consideration. 5. Work collaboratively with the Tourism Coordinator, Commissioners, and stakeholders to select and refine the final brand. 6. Develop a cost-effective, adaptable marketing and communications plan that can be implemented during the five-year bridge closure. The marketing and communications plan should provide recommendations for the appropriate mix of: ● Social media platforms and content strategies ● Integration with existing tourism marketing efforts ● Website development, maintenance, and digital content ● Direct mail and targeted communications ● Promotional materials that local businesses can use ● Digital advertising ● Signage, wayfinding, and visitor communications ● Community engagement and information-sharing ● Other communications tools necessary to respond to changing conditions during the bridge closure The goal is to have the brand and marketing and communications campaign completed before the Blatnik Bridge closes in March 2027, allowing the community to enter the closure period with a clear identity, consistent messaging, and an actionable strategy. Following completion, the Tourism and Development Commission will consider appropriation of the designated funds necessary to launch the campaign. Years Two and Three: Activate, Adapt & Sustain Year Two: March–December 2027 | Year Three: January–December 2028 The brand and marketing strategy will serve as a foundation, but the campaign must remain adaptable throughout the bridge closure. Consumer behavior, traffic patterns, business needs, tourism trends, and community concerns will evolve over time. Implementation funding will therefore support targeted marketing, communications, public relations, promotional efforts, digital campaigns, signage and wayfinding, and other strategies identified through the Year One planning process. The campaign should be evaluated regularly and adjusted based on measurable outcomes and changing community needs. This approach ensures the investment is not a one-time marketing effort, but a multi-year economic resilience strategy capable of responding to the realities of the bridge closure. Primary Audiences & Geographic Reach The campaign should prioritize those who live, work, shop, dine, recreate, visit, and invest in Superior while also reaching regional audiences who can contribute to the local economy. Primary Audience: Neighbors, friends, and family in the City of Superior and surrounding area. Secondary Community: Douglas County and the Twin Ports Regional Audience: Northwest Wisconsin's 10-county region, along with visitors and other audiences identified through the brand discovery and marketing process. Intended Outcomes A successful initiative will produce measurable benefits for Superior and its business community, including: 1. A Unified Community Identity Create a focused, resilient, and community-driven brand that reflects Superior's strengths, character, people, businesses, and future. 2. Consistent Communication Establish a comprehensive marketing and communications plan that gives the City, tourism partners, businesses, and community organizations a common framework for communicating before and throughout the bridge closure. 3. Increased Community Pride Build greater awareness and pride among residents by telling the story of Superior and highlighting the people, businesses, destinations, and experiences that make the community unique. 4. Increased Local Spending Encourage residents and regional consumers to shop, dine, recreate, and spend more of their dollars in Superior, particularly as travel patterns and consumer habits change. 5. Preservation of Local Businesses & Jobs Support local businesses by maintaining visibility, encouraging customer traffic, and helping businesses remain connected to residents and visitors throughout the five-year closure. 6. Long-Term Consumer Behavior Change Use the bridge closure as an opportunity to establish stronger local purchasing habits that can continue long after the bridge reopens. A Strategic Investment in Superior's Future The $225,000 designation provides the resources necessary to begin this work before the community is facing the full impact of the bridge closure. Waiting until the closure is underway would mean responding to disruption rather than preparing for it. This initiative allows Superior to be proactive. It creates an opportunity to bring the community together around a shared identity, provide businesses with stronger marketing support, communicate consistently with residents and visitors, and deliberately influence where people choose to spend their time and money. The Blatnik Bridge closure will change how people move through our region. It does not have to change how people value Superior. With a unified brand, a coordinated communications strategy, and sustained marketing investment, Superior can use this period of disruption to strengthen community pride, support local businesses, preserve jobs, increase local spending, and build consumer relationships that extend well beyond the five-year reconstruction. Requested Action: Designate $225,000 to initiate the Superior Community Branding & Marketing Campaign and establish the foundation for a coordinated, multi-year marketing and communications effort in advance of the Blatnik Bridge closure. Adopted xx/xx/2026 2022 2023 2024 2025 2026 2026 Actual as 2026 2027 2028 2029 2030 2031 Actual Actual Actual Actual Budget of 8/28/2026 Projection Proposed Projected Projected Projected Projected 823-0000-412.10-00 SALES AND USE / PUBLIC ACCOM. TAXES (798,103) (896,581) (964,276) (1,016,092) (970,000) (434,058) (868,117) (979,700) (989,497) (999,392) (1,009,386) (1,019,480) 823-0000-418.10-00 INTEREST & PEN. ON TAXES / INTEREST & PEN/TAXES/SP A - - - (51,787) - - - - - - - - 823-0000-437.64-00 REVENUE FROM LOCAL GOV'TS / REV FROM LOC GOVT/PD GRAN - - - - - - - - - - - - 823-0000-485.10-00 DONATIONS/CONT-PRIVATE / DONATIONS/CONT-PRIVATE - - - - - - - - - - - - 823-0000-487.10-00 OTHER MISC REVENUE / OTHER MISC REVENUE (106,177) - - (14,967) - - - - - - - - 823-0000-487.11-00 OTHER MISC REVENUE / OTHER MISC REVENUE-MERCHANDISE SALES - (1,104) (33) (33) (1,000) - (1,000) (1,000) (1,000) (1,000) (1,000) (1,000) 823-0000-492.10-00 TRANSFERS FROM OTHER FNDS / TRANSFERS FROM GENL FUND - - - - - - - - - - - - Total Revenue (904,280)$ (897,685)$ (964,309)$ (1,082,878)$ (971,000)$ (434,058)$ (869,117)$ (980,700)$ (990,497)$ (1,000,392)$ (1,010,386)$ (1,020,480)$ Attachment A City of Superior Account Number/Name 2027 Tourism Development Commission Revenue Budget - Fund 823 Adopted xx/xx/2026 2022 2023 2024 2025 2026 2026 Actual as 2026 2027 2028 2029 2030 2031 Actual Actual Actual Actual Budget of 8/28/2026 Projection Proposed Projected Projected Projected Projected 823-5970-597.11-10/SALARIES / SALARIES-PERMANENT-REGULR - - - - 59,617 - 59,617 62,598 65,728 69,014 72,465 76,088 823-5970-597.29-90 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-MISC 250,000 328,066 16,529 72,427 300 6,812 300 300 300 300 300 300 823-5970-597.29-91 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-MARKETING - 29,279 112,924 180,811 89,834 90,231 89,834 106,030 106,030 106,030 106,030 106,030 823-5970-597.29-92 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-CAMPAIGNS - 121,666 20,188 96,468 56,201 147,849 56,201 56,201 56,201 56,201 56,201 56,201 823-5970-597.29-93 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-VISITOR CENTER - 97,252 94,435 94,435 125,000 126,824 125,000 125,000 125,000 125,000 125,000 125,000 823-5970-597-29.94 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-MEDIA BUYS - 5,247 176,473 20,931 182,544 100,259 182,544 202,789 202,789 202,789 202,789 202,789 823-5970-597-29.95 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-MERCH EXP - - 120 77,420 - - - - - - - - 823-5970-597.32-10 PUBLICATION, SUBS, DUES / PUBS, SUBS, DUES 108 - 348 - - - - - - - - - 823-5970-597.33-40/TRAVEL / TRAVEL & TRAINING - - - - - - - - - - - - 823-5970-597.39-10 OTHER SUPPLIES & EXPENSE / OTHER SUPPLIES & EXPENSE - 98 886 1,956 675 378 675 675 675 675 675 675 823-5970-597.72-11 GRANTS & DONATIONS/TRAVEL SUPERIOR - - - - - - - - - - - - 823-5970-597.72-16 GRANTS, DNTNS-OTHER ORGAN / BONG MUSEUM 149,012 150,000 150,000 150,000 175,000 156,485 175,000 175,000 175,000 175,000 175,000 175,000 823-5970-597.72-22 GRANTS, DNTNS-OTHER ORGAN / TOURISM GRANTS - 980 2,650 55,688 30,000 20,510 30,000 30,000 30,000 30,000 30,000 30,000 823-5970-597.72-23 GRANTS, DNTNS-OTHER ORGAN / UNALLOCATED - - - - - - - - - - - - 823-5970-597.72-24 GRANTS, DNTNS-OTHER ORGAN / FILM - - - - 20,000 - 20,000 20,000 20,000 20,000 20,000 20,000 823-5970-597.72-25 GRANTS, DNTNS-OTHER ORGAN / SPONSORSHIPS - - - - - 9,500 - - - - - - 823-5970-597.72-26 GRANTS, DNTNS-OTHER ORGAN / CONTENT CREATION - - - - - - - 2,400 2,400 2,400 2,400 2,400 823-5970-597.82-10/CAPITAL IMPROVEMENTS / CAPITAL IMPROVEMENTS - - - 16,938 - 34,000 34,000 - - - - - Total Expense 399,120$ 732,587$ 574,553$ 767,072$ 739,171$ 692,848$ 773,171$ 780,993$ 784,123$ 787,409$ 790,860$ 794,483$ Attachment B 2025 2026 2027 Budget Proposed Projected 29-94 Media 164,593 182,544 202,789 29-91 and 29-92 Agency 131,674 146,035 162,231 29-93 Production 32,919 36,509 40,558 29-93 Contingency 32,919 36,509 40,558 362,105 401,597 446,136 Account Number/Name City of Superior 2027 Tourism Development Commission Expenditure Budget - Fund 823 SWIM CONTRACT Adopted xx/xx/2026 Actual Actual Actual Actual Projected Projected Projected Projected 2022 2023 2024 2025 2026 2027 2028 2029 Beginning Cash Balance -$ 507,395$ 655,480$ 951,184$ 1,271,594$ 1,367,540$ 1,567,247$ 1,773,621$ Revenues 904,280$ 897,685$ 964,309$ 1,082,878$ 869,117$ 980,700$ 990,497$ 1,000,392$ Expenses (399,120)$ (732,587)$ (574,553)$ (767,072)$ (773,171)$ (780,993)$ (784,123)$ (787,409)$ Total Net Income 505,160$ 165,098$ 389,756$ 315,806$ 95,946$ 199,707$ 206,374$ 212,983$ Change in AR / AP 2,235$ (17,013)$ (94,052)$ 4,604$ -$ -$ -$ -$ Change in Cash Balance 507,395$ 148,085$ 295,703$ 320,411$ 95,946$ 199,707$ 206,374$ 212,983$ Reserve For Bong -$ -$ -$ -$ -$ -$ -$ -$ Ending Cash Balance 507,395$ 655,480$ 951,184$ 1,271,594$ 1,367,540$ 1,567,247$ 1,773,621$ 1,986,604$ Attachment C City of Superior - Tourism Development Commission Fund 823 Cash Flow Projection