Amended Agenda Packet 8.4.26

TOURISM DEVELOPMENT COMMISSION – 7/6/26 Mtg Page 1 of 2 TOURISM DEVELOPMENT COMMISSION Amended Agenda Tuesday, August 4th, 2026 – 1:00 PM Conference Room 204 Microsoft Teams Virtual Link Meeting ID: 245 936 664 203 183 Passcode: A6mF7Xj2 Dial-in option: +1 872-242-8028 ID: 403 812 564# MISSION STATEMENT:“The Superior Tourism Commission will develop, market, and promote Superior as a destination for visitors to stay and enjoy our natural landscape, culture, arts, parks, and businesses.” COMMITTEE MEMBERS: Lindsey Graskey, Nick Ledin, Joseph Radke, Marquise Slay, Jenice Meyer, Natalie Chin 1 ROLL CALL 2 APPROVAL OF MINUTES 2.1 Tourism Development Commission (Meeting held July 6th, 2026) 3 NEW BUSINESS 3.1 Sponsorship Application Submitted by Superior Rotary for Dragon Boats 2026 in the amount of $9,000 3.2 Marketing Grant Application Submitted by the American Legion Auxiliary Unit 435 in the amount of $10,000 3.3 Sponsorship Application Submitted by the American Legion Auxiliary Unit 435 in the amount of $2,000 3.4 Presentation by Jenice Meyer and Crystal Rhode from the Northwest Regional Planning Commission regarding Blatnik Bridge Updates 3.5 Discuss and Approve a 3-Year Allocation in the Budget for $75,000 per year ($225,000 in total) for a Marketing Contract/Communication Plan in Anticipation of the Blatnik Bridge Closure in 2027 3.6 Discuss and Approve SWIM Fall Drone Footage 3.7 Discuss and Approve Funding Request Proposal for the Mission Marge Project in the Amount of $78,910 4 OLD BUSINESS 4.1 Gotta Be Superior Digital Asset Management 4.2 Visitor Guide Updates 5 RECURRING BUSINESS 5.1 Financials 5.2 Report from the Chair TOURISM DEVELOPMENT COMMISSION – 7/6/26 Mtg Page 2 of 2 5.3 Confirm Next Meeting Time (September 1st, 2026 @ 1:00 PM) 6 ADJOURNMENT Notice is hereby given that a majority of the members of the Common Council may be present at the meeting, and although this may constitute a quorum of the Common Council, the Council will not take any action at this meeting. ********************************************************************************************* Pursuant to the Americans with Disabilities Act of 1990, if you are in need of an accommodation to participate in the public meeting process, please call (715) 395-7200 by 4:30 p.m. on the day prior to the scheduled meeting date (OR dial 711 for Telecommunications Relay Service). The City will attempt to accommodate any request depending on the amount of notice received. ********************************************************************************************* In compliance with Wisconsin Open Meetings Law, this agenda was posted on 7/31/26 at the following locations: Superior Government Center, Douglas County Courthouse, and online at https://www.ci.superior.wi.us/agendacenter. It was also emailed to the Superior Public Library and the Superior Telegram. TOURISM DEVELOPMENT COMMISSION – 7/6/26 Mtg Page 1 of 2 TOURISM DEVELOPMENT COMMISSION Minutes Monday, July 6th, 2026 – 4:00 PM Conference Room 204 The meeting was called to order by Chair Lindsey Graskey at 4:01 PM on June 6th, 2026 in Conference Room 204. 1 ROLL CALL PRESENT: Lindsey Graskey, Nick Ledin, Jenice Meyer, Marquise Slay VIRTUAL: Joe Radke ABSENT: Natalie Chin CITY STAFF PRESENT: Mary Osborne (Tourism Coordinator) OTHERS PRESENT: Shelley Nelson (Superior Telegram), John Ramos (Duluth Monitor) 2 APPROVAL OF MINUTES 2.1 Tourism Development Commission (Meeting held June 23rd, 2026) MOTION by Vice-Chair Ledin to approve June 23rd, 2026 minutes. Second by Radke. Minutes filed. 3 NEW BUSINESS 3.1 Recommendation to Approve On-Location Content Capture Allowance MOTION by Chair Graskey, Second by Vice-Chair Ledin. Discussion held. An amended MOTION by Slay to approve an On-Location Content Capture Allowance not to exceed $200 per month. Second by Vice- Chair Ledin. Motion passes. 3.2 Review and Approve 2026 Sponsorship Form Discussion held. MOTION by Chair Graskey to approve the 2026 Sponsorship form. The form will go live after Osborne completes edits given by the commission. Second by Vice-Chair Ledin. Motion passes. 3.3 Discuss and Approve Superior/South Shore Winter Guide Cover Presence Sponsorship in the amount of $2,000 Discussion held. Motion by Chair Graskey to approve the sponsorship in the amount of $2,000. Second by Vice-Chair Ledin. Motion passes. 4 OLD BUSINESS 4.1 Gotta Be Superior Digital Asset Management No action taken. 4.2 Visitor Guide Updates No action taken. 5 RECURRING BUSINESS 5.1 Financials No action taken. TOURISM DEVELOPMENT COMMISSION – 7/6/26 Mtg Page 2 of 2 5.2 Report from the Chair No action taken. 5.3 Confirm Next Meeting Time (August 4th, 2026 @ 1PM) Meeting confirmed. 6 ADJOURNMENT Meeting adjourned by Chair Graskey at 4:33pm. Respectfully submitted by Mary Osborne. 2026 SPONSORS AMOUNT A&L Properties $500.00 Altec $1,000.00 The Well Co. (Denver's new massage employer) $500.00 Cenovus $10,000.00 discoverpc.NET $1,000.00 Exodus $5,000.00 Graymont $1,000.00 Great Lakes Office Solutions $500.00 McClellan Family $1,000.00 North Shore Bank $1,000.00 Solstice Vacation Rentals $1,500.00 SWL&P $2,500.00 Holden Insurance $500.00 Superior Savings Bank $100.00 I'mOn $5,000.00 Gronks $500.00 Log Cabin $500.00 Amsoil $5,000.00 heyday Home Solutions $1,000.00 Lakehead Constructors $1,000.00 National Bank of Commerce NO Building the Dream $500.00 Ambient Glow? (No, see The Well above) Enbridge $2,500.00 TJ Champions 100? Bill's Distribution $2,500.00 Stack Bros. $1,000.00 Vic's Crane $1,000.00 Superior Tourism Development Commisision $6,000.00 Total $52,600.00 In-Kind Sponsors Earthrider $2,500.00 Midwest Communications $5,000.00 Barker's Island Inn & Conference Center - WaterFront Grille $5,000.00 Epicurean $1,000.00 City of Superior Grant $5,000.00 WrenWorks $7,500.00 Senior Connections TOTAL In-Kind: $26,000.00 Tourism Development Commission 2026 GRANT APPLICATION DATE: ___________________________ The Tourism Development Commission (TDC) MarkeƟng Grant Program offers markeƟng funding and guidance to support tourism and development related projects and events. The grant reimburses organizaƟons for qualified markeƟng costs. Applicants must submit an applicaƟon at least 60 days before their project/event. 1. About Your Project/Event Name/Title of Applicant: Date of Project/Event: Goal/Purpose of Project/Event: Total Funds Requested: Please describe your project/event (150-200 words max). If applicable, aƩach visual aids. EsƟmate the percentage of aƩendees who are local residents versus overnight visitors your project/event is expected to aƩract. (25 words max) How have you measured this in the past, or will it be measured at this project or event? (50 words max) Please aƩach your project/event budget, as well as your markeƟng, media, or PR plan. How will your project/event benefit from Tourism Development Commission (TDC) support? Please idenƟfy all contribuƟons and sponsorships for this project/event. If fundraising is a part of your project/event, which organizaƟon will you be supporƟng with funds raised at this event? (25 words max) If your project/event is supported with Tourism Development Commission funding this year, this does not guarantee it will be provided at the same level in future fiscal years. What plans do you have in place with this project/event to fund it in future years? (150-200 words max) How do you plan to acknowledge the Tourism Development Commission in your project/event markeƟng and communicaƟons? 2. About Your OrganizaƟon Name of OrganizaƟon: Physical Address: Mailing address: Federal EIN/Tax ID Number: Website: Main Contact Person: Phone Number(s): Email Address: Is your organizaƟon a non-profit?  Yes  OrganizaƟon FEIN number is listed above.  No ApplicaƟon completed & submiƩed by Print Name Title Contact info (if not listed above) ___________________________________________________ I, the undersigned, cerƟfy that the informaƟon provided in and with this statement is true and accurate. Signature Date _____________________ Grant Recipient Requirements Kindly initial to indicate your agreement. _____ Include the “Superior Tourism Development Commission” as a sponsor of the event/project or list how you plan to recognize the support of the TDC. _____ Email all specific information regarding the event/project to City's marketing contract holder for inclusion in advertising, calendar of events, web sites, etc. _____ For all grants awarded, the TDC expects a post-event summary of operating expenses, including an estimate of the number of people who attended. _____ This summary must be provided within 60 days following the event/project, along with copies of all paid receipts and invoices for expenditures in order to receive the second half of granted funds. The TDC may ask for additional information if necessary. If you have any questions about this reporting requirement, please ask at time of application. _____ If grant funds are awarded, 50% of the awarded amount may be requested at least 30 days prior to the start of the event/project. The remaining 50% of the funds awarded will only be dispersed once the post-event summary is received and approved. Please submit your completed application electronically to Tourism Coordinator Mary Osborne at osbornem@superiorwi.gov. If you do not receive a confirmation email or call within a week of submitting your application, please follow up with the City Clerk’s Office as your application may not have been received. Please refrain from sending applications/evaluations in binders. Call 715-395-7216 for more information. Signature Date _____________________ 2026 TDC Grant OperaƟng Expense Summary DATE: ___________________________ Earned Revenue $ Amount Expenditures $ Amount Admissions Salaries Memberships Office/AdministraƟon Workshops/Training MarkeƟng/Publicity Food/Concessions Equipment Grants/DonaƟons TransportaƟon Fundraisers Supplies Volunteer Hours (X rate/hour) Insurance In-Kind ContribuƟons (please specify) Other (specify below): Other (specify below): TOTAL TOTAL Supplemental QuesƟons How many parƟcipants did your organizaƟon serve at your event? (List approximate number if necessary.) How did support from the Tourism Development Commission impact your project/event? I, the undersigned, cerƟfy that the informaƟon provided in and with this statement is true and accurate. Print Name Title Signature Date Event Overview Event: Musical Chairs to Support Veterans Date: September 12, 2026 Location: UW-Superior Mertz Mortorelli Gym Goal: Raise funds and awareness to support local veterans through a fun, family-friendly community event. Grow this event and promote tourism for Superior including motel/hotel reservations, food and fuel, and local attractions. Marketing Goals Attract 120 participants Secure sponsorship support at all sponsorship levels Increase community awareness of the American Legion Auxiliary Unit 435 mission Promote the $500 Grand Prize and Path of Honor opportunities Target Audiences • Community members and families • Veterans and military families • American Legion and Auxiliary members • Local businesses and sponsors • UW-Superior students, faculty, and staff • Civic and service organizations Key Messages • 120 Participants. $500 Grand Prize. One Mission: Supporting Local Veterans. • Family-friendly event open to all ages (participants must be 16+). • All proceeds remain local and benefit veterans. • Businesses can gain visibility while supporting a worthy cause. Marketing Tactics Social Media • Post 3-5 times weekly on Facebook. • Share sponsor spotlights, countdowns, prize information, and participant reminders. • Utilize community Facebook groups and local event pages. Community Outreach • Distribute posters and flyers throughout Superior and Duluth. • Promote through American Legion, Auxiliary, VFW , Chamber of Commerce, and community calendars. • Encourage members and sponsors to share event information. Media Relations • Send press releases to local newspapers, radio stations, and television outlets. • Highlight veteran impact, community involvement, and fundraising goals. Sponsor Promotion • Recognize sponsors on social media, event materials, and during the event. • Encourage sponsors to promote the event through their own channels. Timeline 6 Weeks Prior • Launch event promotion • Distribute sponsorship letters • Begin flyer distribution 4 Weeks Prior • Increase social media frequency • Announce sponsors and grand prize • Submit media releases 2 Weeks Prior • Share daily participant reminders • Highlight event schedule and registration information Final Week • Daily countdown posts • Final sponsor recognition • Registration push and event logistics reminders Success Measures • 120 participant registrations • Sponsorship revenue goal achieved • Social media engagement and reach • Number of Path of Honor signs sold • Total funds raised for local veteran initiatives Insurance $191.00 Raffle License $25.00 Tickets $50.00 Wristbands $50.00 Box of paper $50.00 Poster printing $550.00 Event materials printing $350.00 Yards signs $750.00 Event banner $175.00 Gym rental $720.00 Flags $50.00 Office Supplies $150.00 Volunteer shirts $200.00 Staff shirts $150.00 Whistles $20.00 Cashbox x2 $80.00 DJ $400.00 Master of Ceramonies $300.00 PA system ####### Grand Prize $500.00 Radio & TV ads ####### Emergency medical techs x $300.00 UWS Maintenance fee $220.00 Powerstrips $75.00 Honor Guard stipend $50.00 Generator rental $150.00 Misc costs $500.00 TOTAL ####### Estimated Budget City of Superior Tourism Development Commission 2026 SPONSORSHIP APPLICATION DATE: ___________________________ The Tourism Development Commission (TDC) offers financial support to projects, iniƟaƟves, and efforts that strengthen Superior as a visitor desƟnaƟon. This applicaƟon is designed to understand your needs and how the commission can best support your work. 1. REQUEST FOR SPONSORSHIP Name/Title of Applicant: What type of support are you seeking? (Select all that apply) o Financial Sponsorship o Partnership/collaboraƟon with the Superior Tourism Development Commission o Inclusion in tourism materials (guides, website, campaigns) o Equipment, space, or logisƟcal support o Other: If you selected “Other,” please describe: Project/iniƟaƟve name: Amount Requested: Timeline (start and end dates, if applicable): LocaƟon(s) (if applicable): Brief DescripƟon (50-150 words): What type of support is needed by the Superior Tourism Development Commission? What specific gap, challenge, or opportunity does this request address? Please idenƟfy all current contribuƟons and sponsorships for this project/iniƟaƟve. How do you plan to acknowledge the Tourism Development Commission in your project/iniƟaƟve markeƟng and communicaƟons? 2. About Your OrganizaƟon Name of OrganizaƟon: Physical Address: Mailing address: Federal EIN/Tax ID Number: Website: Main Contact Person: Phone Number(s): Email Address: Is your organizaƟon a non-profit?  Yes  OrganizaƟon FEIN number is listed above.  No ApplicaƟon completed & submiƩed by Print Name Title Contact info (if not listed above) ___________________________________________________ I, the undersigned, cerƟfy that the informaƟon provided in and with this statement is true and accurate. Signature Date _____________________ Sponsorship Recipient Requirements Kindly iniƟal to indicate your agreement. _____ Include the “Superior Tourism Development Commission” as a sponsor of the event/iniƟaƟve or list how you plan to recognize the support of the TDC. _____ Email all specific informaƟon regarding the event/project to City's markeƟng contract holder for inclusion in adverƟsing, calendar of events, websites, etc. _____ For all grants awarded, the Superior Tourism Development Commission expects a post-event/iniƟaƟve summary of operaƟng expenses, including an esƟmate of the number of people who aƩended. _____ This summary must be provided within 60 days following the event/iniƟaƟve, along with copies of all paid receipts and invoices for expenditures in order to receive the second half of granted funds. The Superior Tourism Development Commission may ask for addiƟonal informaƟon if necessary. If you have any quesƟons about this reporƟng requirement, please ask at Ɵme of applicaƟon. _____ If sponsorship funds are awarded, 50% of the awarded amount may be requested at least 30 days prior to the start of the event/project. The remaining 50% of the funds awarded will only be dispersed once the post-event summary is received and approved. Please submit your completed applicaƟon electronically to Tourism Coordinator Mary Osborne at osbornem@superiorwi.gov. If you do not receive a confirmaƟon email or call within a week of submiƫng your applicaƟon, please follow up with the City Clerk’s Office as your applicaƟon may not have been received. Please refrain from sending applicaƟons/evaluaƟons in binders. Call 715-395-7216 for more informaƟon. Signature Date _____________________ 2026 TDC Sponsorship OperaƟng Expense Summary D A T E : ___________________________ Earned Revenue $ Amount Expenditures $ Amount Admissions Salaries Memberships Office/AdministraƟon Workshops/Training MarkeƟng/Publicity Food/Concessions Equipment Grants/DonaƟons TransportaƟon Fundraisers Supplies Volunteer Hours (X rate/hour) Insurance In-Kind ContribuƟons (please specify) Other (specify below): Other (specify below): TOTAL TOTAL Supplemental QuesƟons How many parƟcipants did your organizaƟon serve at your event? (List approximate number if necessary.) How did support from the Tourism Development Commission impact your project/event?  Please include your organizaƟon’s Profit & Loss financial statements from the previous three years along with your most recent bank statement. (For all applicants requesƟng $2500 or more)  Please include a W-9 form with your applicaƟon. I, the undersigned, cerƟfy that the informaƟon provided in and with this statement is true and accurate. Print Name Title Signature Date Estimate July 29, 2026 To: Gotta Be Superior From: Swim Creative Mary Osborne Patrice Bradley 1316 N 14th Street 310 East Superior Street, #130 Superior, WI 54880 Duluth, MN 55802 Fall Drone Footage Project Description: This project includes the planning, capture, and production of fall seasonal aerial video footage showcasing the autumn colors, natural beauty, outdoor recreation, waterfront assets, and community destinations throughout Superior, Wisconsin. Footage will be captured during peak fall color season to create a collection of high-quality visual assets for the Gotta Be Superior website and supporting organic socials. Deliverables include a seasonal homepage hero video and five to eight short-form videos featuring individual locations, attractions, or experiences. These assets will support website content, social media storytelling, and may also be incorporated into future advertising and promotional efforts. Fall filming will include one (1) drone production day. Anticipated filming locations may include Wisconsin Point, Municipal Forest, Barker's Island, St. Louis Bay, harbor and waterfront areas, Mont du Lac, South End neighborhoods, and other notable Superior destinations, with an emphasis on locations that best showcase fall foliage and autumn light. The project will result in the creation of one seasonal website hero video, as well as a collection of short-form social media videos designed to extend the value of the footage across multiple marketing channels. Deliverables ● One (1) 30 - 45-second Fall Hero Video for website use ● Five to Eight (5–8) Fall Social Videos (5–15 seconds each) ● Professional editing, color correction, music integration, and final exports ● Website hero video implementation and updates Creative Reference The fall website hero video will be developed with a similar user experience and visual storytelling approach as the Visit Sitka website. https://visitsitka.org This reference is intended to illustrate the style, pacing, and immersive use of destination footage. Final creative direction, locations, and content will be customized to reflect Superior's unique fall character, landscapes, recreation opportunities, and community assets. a: 310 E Superior St, #130 p: 218.722.1404 Duluth, MN 55803 w: SwimCreative.com Project Assumptions ● Fall production includes one (1) drone filming day (one director, one operator) ● This estimate assumes aerial footage capture only (drone) ● Peak fall color in the Superior area typically occurs within a narrow window (late September through mid-October); the production day will be scheduled flexibly within this window, weather permitting, to capture foliage at its best ● Website updates include implementation of the fall hero video on the homepage and shorter, single-focused videos strategically placed throughout GBS.com Cost Breakdown Services Description Cost Agency Services Includes strategic planning, creative direction and oversight, day-to-day account management, and delivery of final assets. Travel and per diem included. $2,475 Production Production services including pre-production planning, on-location shooting, licensed drone operation, and post-production editing. $3,450 Total $5,925 Usage Rights: The City of Superior will receive perpetual, unrestricted usage rights to all footage incorporated into the final approved deliverables. Usage rights for any raw or unused footage captured during production are not included unless otherwise specified. Permits & Location Access: Some desired filming locations—including, but not limited to, waterfalls in State Parks, the Superior Fairgrounds, public facilities, or other restricted areas—may require permits, approvals, or coordination with local authorities and property owners. Swim will require the City of Superior to assist in securing necessary permissions and access. Any permit fees, location fees, or costs associated with obtaining access are not included in this estimate and will be quoted separately if required. Payment Terms ● 100% of this estimate is coming out of the 2027 contingency fund Terms and Conditions ● This estimate is valid for 15 days from the date of issue. Approval ● I approve this estimate and agree to the terms outlined above. Signature Date Printed Name a: 310 E Superior St, #130 p: 218.722.1404 Duluth, MN 55803 w: SwimCreative.com FULL TERMS An invoice for 100% of the import of this estimate will be issued at the time of signing of this document. The project will begin following receipt of the installment. This installment is non-refundable beginning ten (10) business days after the installment payment receipt date. The cost of services will be billed at the beginning of the month. Payment is due within 21 business days and is subject to a 1.5% interest charge starting at 30 days past due. This estimate/proposal is for agency services that are listed in this estimate/proposal only. If you are interested in services beyond what is included in this estimate/proposal, an estimate for additional services will be provided, and work will begin following client approval of the additional services estimate. Client agrees to a variance of +10% applied to the total amount of this estimate that will act as a contingency fund for unforeseen expenses. Any outside costs that are processed by Swim Creative are subject to a 15% markup. Media is subject to a 15% commission. If production is necessary, the production total can vary by 10% depending on final production details. This proposal and its recommendations are the property of Swim Creative, are valid for 15 days, and do not include any sales tax where applicable. For all steps that require client approval, this estimate includes two (2) rounds of revisions. Additional rounds of revisions will incur additional costs to the client. Swim Creative is not responsible for trademark or copyright research and is not liable for infringement on any existing copyrights or trademarks. Final, approved, and paid-for names/taglines/logos/artwork are the sole property of the client. Swim Creative recommends copyright and/or trademark research by an outside legal firm. Swim Creative retains rights to use names/taglines/logos/artwork for promotional uses. Please note that the estimate provided is based on the initial scope of the project as discussed and agreed upon. Any changes or additions to this scope may result in additional charges. This includes but is not limited to requests for extra features, modifications to the original design, unforeseen complexities, and any work that requires extended hours or specialized resources. We will communicate any potential additional costs as soon as they are identified, ensuring transparency and allowing for your approval before proceeding. Our goal is to deliver high-quality work while maintaining clear and open communication throughout the project. __________ (initials) a: 310 E Superior St, #130 p: 218.722.1404 Duluth, MN 55803 w: SwimCreative.com FUNDING REQUEST PROPOSAL For the MISSION MARGE PROJECT Preserving History. Honoring Service. Connecting Communities Locally and Globally. Submitted to: Superior-Douglas County Area Tourism Development Commission Submitted by: Richard I. Bong Veterans Museum 305 Harbor View Parkway Superior, Wisconsin Funding Request: $78,910.00 June 19, 2026 John Gidley Executive Director Executive Summary The Richard I. Bong Veterans Museum respectfully requests $78,910.00 in Tourism Development Commission funding to support Mission Marge, an innovative historical preservation, documentary, and tourism development initiative centered on the recovery and interpretation of artifacts from Major Richard Ira Bong's legendary P-38 Lightning aircraft, "Marge” from the jungles of Papua New Guinea. Mission Marge represents a unique opportunity to transform one of Wisconsin's most compelling military stories into a nationally recognized tourism attraction based in Superior, Wisconsin. Through strategic partnerships with aviation historians, documentary filmmakers, military organizations, and communities in Papua New Guinea, Mission Marge will create a lasting visitor experience that attracts heritage travelers, aviation enthusiasts, veterans, educators, and history buffs from across the United States. The project will culminate in a permanent exhibit at the Richard I. Bong Veterans Museum, supported by a feature documentary, extensive media coverage, educational programming, and national promotional opportunities. About the Richard I. Bong Veterans Museum The Richard I. Bong Veterans Museum is dedicated to preserving the legacy of Major Richard Ira Bong, America's Ace of Aces, while honoring the service and sacrifice of veterans from all generations. Located in Superior, Wisconsin, the museum attracts more than 16,000 paid admissions annually and welcomes over 30,000 visitors through admissions, events, educational programs, community activities and through housing the Superior area Tourist Information Center. Visitors travel from Wisconsin, Minnesota, across the nation and from all parts of the globe to experience the museum's exhibits and learn about Major Bong's remarkable story. Mission Marge represents the next major chapter in expanding the museum's ability to attract tourism and national and international attention to Douglas County. This project opens the door to countless new opportunities with worldwide history and aviation enthusiasts and has the potential to draw visitors from all over the world to come to Superior and experience all of our wonderful attractions. Project Overview Mission Marge is a collaborative effort to locate, document, and recover historically significant artifacts associated with Major Bong's famed P-38 Lightning aircraft "Marge" from a crash site in Papua New Guinea. The project combines: • Historical preservation • International cooperation • Humanitarian engagement • Documentary storytelling • Tourism development • Museum exhibit creation The recovery effort will be conducted in partnership with Pacific Wrecks, internationally recognized experts in World War II aircraft archaeology and historical documentation. Recovered materials and expedition documentation will form the foundation of a permanent exhibit at the Richard I. Bong Veterans Museum. Why Mission Marge Matters Major Richard Ira Bong remains Wisconsin's most decorated military hero and America's highest-scoring fighter ace of World War II. His story continues to resonate with military historians, aviation enthusiasts, veterans, educators, and tourists from around the world. Mission Marge presents an extraordinary opportunity to: • Recover and preserve historically significant artifacts • Strengthen the museum's national profile and create an international profile • Create a new tourism attraction unique to Superior • Increase visitation to Douglas County and generate extended overnight stays • Generate regional and national media attention • Inspire future educational programming No other community in America is better positioned to tell this story than Superior, Wisconsin. Humanitarian Commitment Mission Marge extends beyond historical preservation. The project includes a commitment to supporting communities in Papua New Guinea through partnerships focused on improving local quality of life and educational opportunities. These humanitarian efforts reflect the values of service, leadership, and international goodwill that Major Bong and America's veterans embodied throughout their military service. The humanitarian component also creates a powerful narrative that broadens the project's appeal to audiences beyond military history enthusiasts. Project Partners Mission Marge brings together an exceptional team of partners including: Pacific Wrecks Pacific Wrecks is internationally recognized for its expertise in locating, documenting, and preserving World War II aircraft sites throughout the Pacific Theater. Their role includes: • Historical research • Site verification • Expedition planning • Artifact documentation • Recovery consultation Mike Scholtz Productions Award-winning filmmaker Mike Scholtz will document the project from planning through expedition and exhibit development. The resulting documentary and promotional content will serve as long-term tourism marketing assets for Superior and Douglas County. Being from the area, his insight will bridge the gap and make the story relevant to the local community while bringing in those visiting from far and wide. Wisconsin Air National Guard Participation by the Wisconsin Air National Guard provides a meaningful connection between Major Bong's wartime legacy and today's military aviators while expanding public awareness and educational opportunities. Tourism Impact Mission Marge is fundamentally a tourism development project. The project will create a compelling new attraction and story capable of generating significant visitor interest and economic activity. Expected tourism outcomes include: • Increased annual museum attendance • Additional overnight visitors to Superior • Increased spending at hotels, restaurants, and local businesses • Enhanced regional and national media coverage • Growth in heritage tourism • Expanded educational travel opportunities • Increased awareness of Superior as a visitor destination The permanent exhibit, documentary, and associated marketing campaign will continue generating tourism benefits for years after the expedition is completed. Marketing and Public Awareness Mission Marge will be supported through a comprehensive marketing strategy including: • Documentary film production • Social media campaigns • Regional, national and international media outreach • Tourism advertising • Public presentations • Educational programming • Aviation and military history conferences • Veteran-focused events In addition, project findings and recovered artifacts may be showcased at nationally recognized events such as EAA AirVenture Oshkosh and other aviation-related venues, generating significant exposure for Superior and Douglas County. Permanent Mission Marge Exhibit Recovered artifacts and documentary materials will become part of a permanent Mission Marge exhibit at the Richard I. Bong Veterans Museum. The exhibit will feature: • Recovered aircraft components • Expedition artifacts • Interactive multimedia presentations • Documentary footage • Educational displays • Oral histories and interpretive content The exhibit will provide a long-term tourism asset that continue to attract visitors for decades and perpetuate the museum’s cultural connection with the people of New Guinea. Funding Request The Richard I. Bong Veterans Museum respectfully requests a Tourism Development Commission investment of $78,910.00 to support Mission Marge. Funding will be utilized for: • Documentary production and marketing • Expedition documentation • Public awareness campaigns • Exhibit interpretation and visitor engagement materials • Tourism-focused outreach initiatives • Media and promotional content development Tourism Development Commission funding will serve as a catalyst that allows Mission Marge to achieve its full tourism and economic development potential. We feel strongly that the proper and professional documentation of the expedition will greatly enhance and promote the project. The benefits of proper documentation will provide an outstanding return on investment for the commission in the interest it will generate by properly staging and telling the story of this unique piece of history. Budget Items Breakdown for Mission Marge Documentation Mike Scholtz Documentarian Job: $12,000 Airfare: $3043.73 Airport Taxi: $110.00 Lodging Manilla: $223.00 Lodging Port Moresby: $446.00 Lodging Madang (10 nights) $1350.00 Meals /Incidentals (based on $68/day govt per diem rate) $1156.00 Insurance: $1041.00 Visa: $50.00 Transportation (Boat hires, vehicle hires): $2443.00 Contingency (10%): $2186.27 Completed Documentary production and postproduction: $25,000.00 Total: $49,049.00 Equipment: Hard Drives for Data back up and double back up 10 8-Terra Byte Extreme HDs @ $91.37 $9137.00 5 Double hard drive travel @$16 $80.00 Subtotal: $9217.00 360 Video Camera for sight documentation: $1685.00 DJI OSMO Pocket 4 -Camera and Voice Recorder: $1880.00 DJI Mavic 3 Enterprise Drone: $1,100.00 Total: $13882.00 Communications: Digicel PNG for 30 days $74.00 Digicel PNG Data Buncle 30 Days $246.00 Total: $320.00 PNG Based Documentation/Videography: Event 3-Production of artifact departure from Port Moresby. $3,033.00 Documentation Videographer to crash site Videographer and gear 7 days remote shooting $9,353.00 Domestic Flight $270.00 Lodging Madang and Port Moresby $1,491.00 M&IE Madang PNG $1,512.00 Subtotal: $12,626.00 PNG Videography Total: $15,659.00 Request Grand Total: $78,910 Conclusion Mission Marge is a once-in-a-generation opportunity to preserve history, honor service, and create a tourism asset unlike any other in the region. The project combines historical preservation, documentary storytelling, humanitarian engagement, and destination marketing into a compelling initiative that will bring national attention to Superior and Douglas County. With the support of the Superior-Douglas County Area Tourism Development Commission, Mission Marge will transform a remarkable World War II story into a lasting attraction that benefits visitors, residents, businesses, and future generations. The story began in the Pacific. Its next chapter begins in Superior. Thank you for your consideration of this request for funding in support of Mission Marge. John Gidley Executive Director Richard I. Bong Veterans Museum gidley@bongcenter.org Superior Visitor Guide Updates 2026 Cover  Trademarked logo  Collage-style cover with photos Table of Contents  Lodging pages will be moved to the start of the visitor guide following attractions 15 Things You Gotta Do  Consider adding: o Superior Municipal Forest o SUP o Woodstock Bay o Wade Bowl Splash Pad o Sweet Treats o Barkers Island o Hiking o City Parks o Downtown Life  Consider removing: o Sweeden Sweets o Discover a Drag Show o Old Firehouse & Police Museum ? o Bingo at the Belgian Club  New blog post List of 15: 1. Richard I. Bong Veterans Museum Richard I. Bong Veterans Historical Center a. WWII Fighter Plane b. Ruins of the historical Marge aircraft c. Veteran Stories d. Dick Bong the “Ace of Aces” 2. Wisconsin Point a. Sandy Shores b. Historic Indigenous Area c. Bonfires d. Century-Old Lighthouse 3. Hiking Trails / Take a Walk a. Pattison State Park i. Big Manitou Falls, the tallest waterfall in WI b. Amnicon State Park c. Superior Municipal Forest d. Millenium Trail e. Bear Creek Trail 4. Sweet Treats a. Sweeden Sweets b. Love Creamery c. A Dozen Excuses d. Duluth’s Best Bread 5. Barkers Island a. Paddleboarding b. Mini Golf c. Barkers Island Beach d. Barkers Waterfront Grill e. S.S. Meteor Maritime Museum f. Lake Superior Estuarium 6. S.S. Meteor 7. Fairlawn Mansion 8. Thrifting 9. Dive Bars a. Craft Beer & Cocktails b. Dancing c. Bar Games d. Drag Show e. Culture & Nightlife 10. Superior Public Library Murals ? 11. Mont Du Lac Resort a. Remove alpine slide and river tubing 12. Supper Clubs 13. A World of Accordions Museum ** bonus 14. Live Music a. The Cedar Lounge b. Superior Porchfest c. Bayside Sounds d. Local Bars 15. World of Wheels a. Roller Rink b. Arcade c. Retro Fun 16. Local Parks & Playgrounds a. Billings Park b. Wade Bowl Splash Pad c. Woodstock Bay d. Hammond Park e. Benny Peterson Park Bingo  Consider adding: o Superior welcome sign o Local park o Lake Superior Estuarium  Consider removing: o Blatnik Bridge o Uws sign  Win a tshirt/sticker/etc when a completed card is brought to the visitor center History  Incorporated as a city in 1889  Arnold Schwarzenegger as the headline The Wonders of Water  Include boat launches?  Place emphasis on Big Manitou Falls  Market the estuary as a free museum Map  Including South Superior Four Seasons Freedom  Winter Capital A Park Paradise  Superior Municipal Forest  Big manitou falls imagery? Make it an Event  Needs work  Large QR code to events calendar  Pottery, painting, jewelry making Day Trippin’  Needs work  Replace paintball and Superior fun lands  Add splash pad – unique to the area Shoppin’ that’s Poppin’  Tower Ave - downtown Lodging  Consider a lodging spread, removing morse code Merch  Remove merch section  Dead QR code Adopted xx/xx/2026 2022 2023 2024 2025 2026 2026 Actual as 2026 2027 2028 2029 2030 2031 Actual Actual Actual Actual Budget of 7/28/2026 Projection Proposed Projected Projected Projected Projected 823-0000-412.10-00 SALES AND USE / PUBLIC ACCOM. TAXES (798,103) (896,581) (964,276) (1,016,092) (970,000) (327,712) (970,000) (979,700) (989,497) (999,392) (1,009,386) (1,019,480) 823-0000-418.10-00 INTEREST & PEN. ON TAXES / INTEREST & PEN/TAXES/SP A - - - (51,787) - - - - - - - - 823-0000-437.64-00 REVENUE FROM LOCAL GOV'TS / REV FROM LOC GOVT/PD GRAN - - - - - - - - - - - - 823-0000-485.10-00 DONATIONS/CONT-PRIVATE / DONATIONS/CONT-PRIVATE - - - - - - - - - - - - 823-0000-487.10-00 OTHER MISC REVENUE / OTHER MISC REVENUE (106,177) - - (14,967) - - - - - - - - 823-0000-487.11-00 OTHER MISC REVENUE / OTHER MISC REVENUE-MERCHANDISE SALES - (1,104) (33) (33) (1,000) - (1,000) (1,000) (1,000) (1,000) (1,000) (1,000) 823-0000-492.10-00 TRANSFERS FROM OTHER FNDS / TRANSFERS FROM GENL FUND - - - - - - - - - - - - Total Revenue (904,280)$ (897,685)$ (964,309)$ (1,082,878)$ (971,000)$ (327,712)$ (971,000)$ (980,700)$ (990,497)$ (1,000,392)$ (1,010,386)$ (1,020,480)$ Attachment A City of Superior Account Number/Name 2027 Tourism Development Commission Revenue Budget - Fund 823 Adopted xx/xx/2026 2022 2023 2024 2025 2026 2026 Actual as 2026 2027 2028 2029 2030 2031 Actual Actual Actual Actual Budget of 7/28/2026 Projection Proposed Projected Projected Projected Projected 823-5970-597.11-10/SALARIES / SALARIES-PERMANENT-REGULR - - - - 59,617 - 59,617 62,598 65,728 69,014 72,465 76,088 823-5970-597.29-90 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-MISC 250,000 328,066 16,529 72,427 300 - 300 300 300 300 300 300 823-5970-597.29-91 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-MARKETING - 29,279 112,924 180,811 89,834 90,231 89,834 106,030 106,030 106,030 106,030 106,030 823-5970-597.29-92 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-CAMPAIGNS - 121,666 20,188 96,468 56,201 97,357 56,201 56,201 56,201 56,201 56,201 56,201 823-5970-597.29-93 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-VISITOR CENTER - 97,252 94,435 94,435 125,000 126,824 125,000 125,000 125,000 125,000 125,000 125,000 823-5970-597-29.94 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-MEDIA BUYS - 5,247 176,473 20,931 182,544 100,259 182,544 202,789 202,789 202,789 202,789 202,789 823-5970-597-29.95 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-MERCH EXP - - 120 77,420 - - - - - - - - 823-5970-597.32-10 PUBLICATION, SUBS, DUES / PUBS, SUBS, DUES 108 - 348 - - - - - - - - - 823-5970-597.39-10 OTHER SUPPLIES & EXPENSE / OTHER SUPPLIES & EXPENSE - 98 886 1,956 675 378 675 675 675 675 675 675 823-5970-597.72-11 GRANTS & DONATIONS/TRAVEL SUPERIOR - - - - - - - - - - - - 823-5970-597.72-16 GRANTS, DNTNS-OTHER ORGAN / BONG MUSEUM 149,012 150,000 150,000 150,000 175,000 98,485 175,000 175,000 175,000 175,000 175,000 175,000 823-5970-597.72-22 GRANTS, DNTNS-OTHER ORGAN / TOURISM GRANTS - 980 2,650 55,688 30,000 19,635 30,000 30,000 30,000 30,000 30,000 30,000 823-5970-597.72-23 GRANTS, DNTNS-OTHER ORGAN / UNALLOCATED - - - - - - - - - - - - 823-5970-597.72-24 GRANTS, DNTNS-OTHER ORGAN / FILM - - - - 20,000 - 20,000 20,000 20,000 20,000 20,000 20,000 823-5970-597.82-10/CAPITAL IMPROVEMENTS / CAPITAL IMPROVEMENTS 16,938 - 34,000 34,000 - - - - - Total Expense 399,120$ 732,587$ 574,553$ 767,072$ 739,171$ 567,169$ 773,171$ 778,593$ 781,723$ 785,009$ 788,460$ 792,083$ Attachment B 2025 2026 2027 Budget Proposed Projected 29-94 Media 164,593 182,544 202,789 29-91 and 29-92 Agency 131,674 146,035 162,231 29-93 Production 32,919 36,509 40,558 29-93 Contingency 32,919 36,509 40,558 362,105 401,597 446,136 Account Number/Name City of Superior 2027 Tourism Development Commission Expenditure Budget - Fund 823 SWIM CONTRACT Adopted xx/xx/2026 Actual Actual Actual Actual Projected Projected Projected Projected 2022 2023 2024 2025 2026 2027 2028 2029 Beginning Cash Balance -$ 507,395$ 655,480$ 951,184$ 1,271,594$ 1,469,423$ 1,671,531$ 1,880,305$ Revenues 904,280$ 897,685$ 964,309$ 1,082,878$ 971,000$ 980,700$ 990,497$ 1,000,392$ Expenses (399,120)$ (732,587)$ (574,553)$ (767,072)$ (773,171)$ (778,593)$ (781,723)$ (785,009)$ Total Net Income 505,160$ 165,098$ 389,756$ 315,806$ 197,829$ 202,107$ 208,774$ 215,383$ Change in AR / AP 2,235$ (17,013)$ (94,052)$ 4,604$ -$ -$ -$ -$ Change in Cash Balance 507,395$ 148,085$ 295,703$ 320,411$ 197,829$ 202,107$ 208,774$ 215,383$ Reserve For Bong -$ -$ -$ -$ -$ -$ -$ -$ Ending Cash Balance 507,395$ 655,480$ 951,184$ 1,271,594$ 1,469,423$ 1,671,531$ 1,880,305$ 2,095,688$ Attachment C City of Superior - Tourism Development Commission Fund 823 Cash Flow Projection