Agenda Packet 7.6.26

TOURISM DEVELOPMENT COMMISSION – 7/6/26 Mtg Page 1 of 2 TOURISM DEVELOPMENT COMMISSION Amended Agenda Monday, July 6th, 2026 – 4:00 PM Conference Room 204 Microsoft Teams Virtual Link Meeting ID: 241 480 096 453 755 Passcode: sb2dj9pL Dial-in option: +1 872-242-8028 ID: 658 582 866# MISSION STATEMENT:“The Superior Tourism Commission will develop, market, and promote Superior as a destination for visitors to stay and enjoy our natural landscape, culture, arts, parks, and businesses.” COMMITTEE MEMBERS: Lindsey Graskey, Nick Ledin, Joseph Radke, Marquise Slay, Jenice Meyer, Natalie Chin 1 ROLL CALL 2 APPROVAL OF MINUTES 2.1 Tourism Development Commission (Meeting held June 23rd, 2026) 3 NEW BUSINESS 3.1 Recommendation to Approve On-Location Content Capture Allowance 3.2 Review and Approve 2026 Sponsorship Form 3.3 Discuss and Approve Superior/South Shore Winter Guide Cover Presence Sponsorship in the amount of $2,000 4 OLD BUSINESS 4.1 Gotta Be Superior Digital Asset Management 4.2 Visitor Guide Updates 5 RECURRING BUSINESS 5.1 Financials 5.2 Report from the Chair 5.3 Confirm Next Meeting Time (August 4th, 2026 @ 1PM) 6 ADJOURNMENT Notice is hereby given that a majority of the members of the Common Council may be present at the meeting, and although this may constitute a quorum of the Common Council, the Council will not take any action at this meeting. ********************************************************************************************* Pursuant to the Americans with Disabilities Act of 1990, if you are in need of an accommodation to participate in the public meeting process, please call (715) 395-7200 by 4:30 p.m. on the day prior to the scheduled meeting date (OR dial 711 for Telecommunications Relay Service). The City will attempt to accommodate any request depending on the amount of notice received. TOURISM DEVELOPMENT COMMISSION – 7/6/26 Mtg Page 2 of 2 ********************************************************************************************* In compliance with Wisconsin Open Meetings Law, this agenda was posted on 7/2/26 at the following locations: Superior Government Center, Douglas County Courthouse, Superior Public Library, and online at https://www.ci.superior.wi.us/agendacenter. It was also emailed to the Superior Telegram. TOURISM DEVELOPMENT COMMISSION –6/23/26 Mtg Page 1 of 2 TOURISM DEVELOPMENT COMMISSION Minutes Tuesday, June 23rd, 2026 – 4:00 PM Conference Room 270 The meeting was called to order by Chair Lindsey Graskey at 4:01 PM on June 23rd, 2026 in Conference Room 270. 1 ROLL CALL PRESENT: Lindsey Graskey, Nick Ledin, Joseph Radke, Marquise Slay, Natalie Chin VIRTUAL: Jenice Meyer ABSENT: CITY STAFF PRESENT: Mary Osborne (Communications Coordinator), Jordan Stish (Museum Manager) OTHERS PRESENT: Shelley Nelson (Superior Telegram), Bill Nelson (SWIM, leaves at 4:25pm), Dan Blank (Rotary Club of Superior), Patric Bradley (SWIM, leaves at 5:40), Henriette Blade (SWIM, leaves at 4:56), John Ramos (Duluth Monitor) 1.1 Introduction of New Members No action taken. 1.2 Elect Chair Ledin nominates Lindsey Graskey. Second by Radke. No further nominations. Graskey confirmed as Chair. 1.3 Elect Vice Chair Meyer nominates Nick Ledin. Second by Graskey. Ledin confirmed as Vice Chair. 2 APPROVAL OF MINUTES 2.1 Tourism Development Commission (Meeting held June 2nd, 2026) MOTION by Slay to approve June 2nd, 2026 minutes. Second by Chair Graskey. Minutes filed. ** MOTION by Chair Graskey to move item 5.1 to precede New Business. Motion passes. ** 5.1 Financials Discussion held. No action taken. ** MOTION by Radke to move item 3.4 to precede New Business. Second by Chair Graskey. Motion passes. ** 3.4 Grant Application Submitted by Superior Rotary for Dragon Boats 2026 in the amount of $15,000 Discussion held. MOTION by Vice Chair Ledin to release $6,000 and hold the remaining $9,000 of requested funds contingent on receiving their marketing plan. Second by Chair Graskey. Motion passes. 3 NEW BUSINESS TOURISM DEVELOPMENT COMMISSION –6/23/26 Mtg Page 2 of 2 3.1 Organic Social Media Performance Presentation by Henriette Blade Presentation by Henriette Blade. Discussion held. No action taken. 3.2 Visitor Guide Update Discussion Discussion held. No action taken. 3.3 Tabling at the Wisconsin State Fair Discussion Discussion held. No action taken. 3.5 Grant Application Submitted by St. Louis River Rendezvous in the amount of $2,500 Discussion held. MOTION by Chair Graskey to add $500 to requested funds to increase the number of yard signs from 40 to 60. Second by Vice Chair Ledin. Motion passes. 4 OLD BUSINESS 4.1 SWIM – Drone Footage Production Discussion held. MOTION by Chair Graskey to move forward with Cost Breakdown Option B. Second by Vice Chair Ledin. Motion passes. 4.2 Gotta Be Superior Digital Asset Management No action taken. 5 RECURRING BUSINESS 5.2 Report from the Chair No action taken. 5.3 Discuss Future Meeting Time & Date for 2026/2027 Discussion held. A tentative meeting was decided for Tuesday, August 4, 2026, at 1:00 PM. Osborne will follow up with commissioners to confirm. 6 ADJOURNMENT Meeting adjourned by Chair Graskey at 5:49pm. Respectfully submitted by Mary Osborne. To: Superior Tourism Development Commission Subject: Proposal for an On-Location Content Capture Allowance Purpose The purpose of this proposal is to establish a modest On-Location Content Capture Allowance to support the creation of authentic, high-quality tourism marketing content while highlighting and supporting Superior's local businesses. As the City of Superior’s Tourism Coordinator, much of the work involves photographing and filming experiences throughout the community. The most engaging tourism content often features real interactions with local businesses, restaurants, attractions, and events rather than staged promotional images. Creating this type of content frequently requires making small purchases that naturally become part of the story being shared. Proposal Establish a small discretionary allowance to cover incidental expenses incurred during approved on- location content creation. Eligible purchases may include:  Coffee or specialty beverages from local cafés  Snacks or light meals from Superior restaurants  Small retail purchases from local shops or makers  Admission fees or other nominal costs associated with capturing tourism experiences  Other minor purchases that directly support the creation of tourism marketing content These purchases are not intended as personal meals or entertainment, but as part of documenting authentic visitor experiences while supporting local businesses. Benefits Implementing an On-Location Content Capture Allowance would:  Create more authentic and engaging tourism content by showcasing genuine visitor experiences.  Increase visibility for Superior restaurants, retailers, attractions, and local entrepreneurs.  Encourage community partnerships through regular visits to local businesses.  Generate a diverse library of photos, videos, and social media content for use across tourism marketing campaigns.  Demonstrate continued investment in the local economy by directing Commission marketing dollars back into Superior businesses. Budget Recommendation A monthly allowance of $100–$200 is recommended, depending on the anticipated volume of content creation and seasonal tourism activity. Funds would be used only for content creation activities occurring within Superior or directly supporting Superior tourism marketing initiatives. Accountability To ensure responsible use of the allowance:  All purchases will be documented.  Purchases will directly relate to tourism marketing objectives.  Tourism Coordinator will work with the Finance Department to establish a reimbursement/per diem process. Signed, Mary Osborne City & Tourism Communications Coordinator Tourism Development Commission 2026 SPONSORSHIP APPLICATION DATE: ___________________________ The Tourism Development Commission (TDC) offers financial support to projects, iniƟaƟves, and efforts that strengthen Superior as a visitor desƟnaƟon. This applicaƟon is designed to understand your needs and how the commission can best support your work. 1. REQUEST OVERVIEW Name/Title of Applicant: What type of support are you seeking? (Select all that apply) o Financial Sponsorship o Partnership/collaboraƟon with the City o Inclusion in tourism materials (guides, website, campaigns) o Equipment, space, or logisƟcal support o Other: If you selected “Other,” please describe: Project/iniƟaƟve name: Amount Requested: Timeline (start and end dates, if applicable): LocaƟon(s) (if applicable): Brief DescripƟon (50-150 words): Why is support from the Superior Tourism Development Commission needed? What specific gap, challenge, or opportunity does this request address? Please idenƟfy all current contribuƟons and sponsorships for this project/iniƟaƟve. How do you plan to acknowledge the Tourism Development Commission in your project/iniƟaƟve markeƟng and communicaƟons? 2. About Your OrganizaƟon Name of OrganizaƟon: Physical Address: Mailing address: Federal EIN/Tax ID Number: Website: Main Contact Person: Phone Number(s): Email Address: Is your organizaƟon a non-profit?  Yes  OrganizaƟon FEIN number is listed above.  No ApplicaƟon completed & submiƩed by Print Name Title Contact info (if not listed above) ___________________________________________________ I, the undersigned, cerƟfy that the informaƟon provided in and with this statement is true and accurate. Signature Date _____________________ Grant Recipient Requirements Kindly initial to indicate your agreement. _____ Include the “Superior Tourism Development Commission” as a sponsor of the event/initiative or list how you plan to recognize the support of the TDC. _____ Email all specific information regarding the event/project to City's marketing contract holder for inclusion in advertising, calendar of events, web sites, etc. _____ For all grants awarded, the TDC expects a post-event/initiative summary of operating expenses, including an estimate of the number of people who attended. _____ This summary must be provided within 60 days following the event/initiative, along with copies of all paid receipts and invoices for expenditures in order to receive the second half of granted funds. The TDC may ask for additional information if necessary. If you have any questions about this reporting requirement, please ask at time of application. _____ If sponsorship funds are awarded, 50% of the awarded amount may be requested at least 30 days prior to the start of the event/project. The remaining 50% of the funds awarded will only be dispersed once the post-event summary is received and approved. Please submit your completed application electronically to Tourism Coordinator Mary Osborne at osbornem@superiorwi.gov. If you do not receive a confirmation email or call within a week of submitting your application, please follow up with the City Clerk’s Office as your application may not have been received. Please refrain from sending applications/evaluations in binders. Call 715-395-7216 for more information. Signature Date _____________________ 2026 TDC Grant OperaƟng Expense Summary DATE: ___________________________ Earned Revenue $ Amount Expenditures $ Amount Admissions Salaries Memberships Office/AdministraƟon Workshops/Training MarkeƟng/Publicity Food/Concessions Equipment Grants/DonaƟons TransportaƟon Fundraisers Supplies Volunteer Hours (X rate/hour) Insurance In-Kind ContribuƟons (please specify) Other (specify below): Other (specify below): TOTAL TOTAL Supplemental QuesƟons How many parƟcipants did your organizaƟon serve at your event? (List approximate number if necessary.) How did support from the Tourism Development Commission impact your project/event? I, the undersigned, cerƟfy that the informaƟon provided in and with this statement is true and accurate. Print Name Title Signature Date 2026/27 Winter Destination Guide Your FREE Guide to the Local’s Choice ATTRACTIONS, DINING, EVENTS, SHOPPING, LODGING & MORE! PRESENTED BY: EXCLUSIVE NEW ADVERTISING OPPORTUNITY! 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