Amended Agenda Packet

TOURISM DEVELOPMENT COMMISSION –6/23/26 Mtg Page 1 of 2 TOURISM DEVELOPMENT COMMISSION Amended Agenda Tuesday, June 23rd, 2026 – 4:00 PM Conference Room 270 Microsoft Teams Virtual Link Meeting ID: 222 543 209 840 123 Passcode: nm3Bd294 Dial-in option: +1 872-242-8028 ID: 867 296 741# MISSION STATEMENT:“The Superior Tourism Commission will develop, market, and promote Superior as a destination for visitors to stay and enjoy our natural landscape, culture, arts, parks, and businesses.” COMMITTEE MEMBERS: Lindsey Graskey, Nick Ledin, Joseph Radke, Marquise Slay, Jenice Meyer, Natalie Chin 1 ROLL CALL 1.1 Introduction of New Members 1.2 Elect Chair 1.3 Elect Vice Chair 2 APPROVAL OF MINUTES 2.1 Tourism Development Commission (Meeting held June 2nd, 2026) 3 NEW BUSINESS 3.1 Organic Social Media Performance Presentation by Henriette Blade 3.2 Visitor Guide Update Discussion 3.3 Tabling at the Wisconsin State Fair Discussion 3.4 Grant Application Submitted by Superior Rotary for Dragon Boats 2026 in the amount of $15,000 3.5 Grant Application Submitted by St. Louis River Rendezvous in the amount of $2,500 4 OLD BUSINESS 4.1 SWIM – Drone Footage Production 4.2 Gotta Be Superior Digital Asset Management 5 RECURRING BUSINESS 5.1 Financials 5.2 Report from the Chair 5.3 Discuss Future Meeting Time & Date for 2026/2027 6 ADJOURNMENT TOURISM DEVELOPMENT COMMISSION –6/23/26 Mtg Page 2 of 2 Notice is hereby given that a majority of the members of the Common Council may be present at the meeting, and although this may constitute a quorum of the Common Council, the Council will not take any action at this meeting. ********************************************************************************************* Pursuant to the Americans with Disabilities Act of 1990, if you are in need of an accommodation to participate in the public meeting process, please call (715) 395-7200 by 4:30 p.m. on the day prior to the scheduled meeting date (OR dial 711 for Telecommunications Relay Service). The City will attempt to accommodate any request depending on the amount of notice received. ********************************************************************************************* In compliance with Wisconsin Open Meetings Law, this agenda was posted on 6/18/26 at the following locations: Superior Government Center, Douglas County Courthouse, Superior Public Library, and online at https://www.ci.superior.wi.us/agendacenter. It was also emailed to the Superior Telegram. TOURISM DEVELOPMENT COMMISSION –6/2/26 Mtg (Meets the first Tuesday of the month at 10AM) Page 1 of 2 TOURISM DEVELOPMENT COMMISSION Minutes Tuesday, June 2nd, 2026 Meeting The meeting was called to order by Chair Lindsey Graskey at 10:01 AM on June 2nd, 2026 in Government Center Room 204. 1 ROLL CALL PRESENT: Lindsey Graskey (Chair), Jenice Meyer, Joseph Radke VIRTUAL: Marquise Slay ABSENT: Natalie Chin, Nicholas Ledin CITY STAFF PRESENT: Mary Osborne (Marketing & Tourism Coordinator) OTHERS PRESENT: Patrice Bradley (SWIM, leaves at 10:33am), Maria Barbirotto (SWIM, leaves at 10:34am), John Ramos (Duluth Monitor), John Gidley (Bong Museum, arrives at 10:37am) 1.1 Introduction of New Members No action taken. 1.2 Elect Chair 1.3 Elect Vice Chair MOTION by Chair Graskey to hold items 1.2 and 1.3 to the following TDC meeting, due to the absence of two commission members. Second by Meyer. Motion passes. 2 APPROVAL OF MINUTES 2.1 Tourism Development Commission (Meeting held May 5th, 2026) MOTION by Radke to approve May minutes. Second by Chair Graskey. Minutes filed. 3 NEW BUSINESS 3.1 SWIM Research Project Proposal Presentation by Maria Barbirotto and Patrice Bradley from SWIM. Discussion held. MOTION to approve by Chair Graskey. Second by Radke. Motion passes. 3.2 Capital Improvement Request from the Bong Center MOTION to approve by Slay. Second by Meyer. Motion passes. 3.3 Update to Professional Services Agreement Between UMFO and the City of Superior MOTION by Meyer. Second by Radke. Motion passes. 3.4 Funding for 2026 Tourism Banners – $6,578 Discussion held. MOTION by Meyer. Second by Chair Graskey. Motion passes. 4 OLD BUSINESS 4.1 SWIM – Drone Footage Production TOURISM DEVELOPMENT COMMISSION –6/2/26 Mtg (Meets the first Tuesday of the month at 10AM) Page 2 of 2 MOTION to hold item 4.1 by Chair Graskey. Second by Meyer. Motion passes. 4.2 Gotta Be Superior Digital Asset Management MOTION to hold item 4.2 by Chair Graskey. Second by Radke. Motion passes. 4.3 2026-2027 Grant Application and Budget Allocation Discussion Discussion held. MOTION by Chair Graskey to release the grant application once Osborne completes edits as discussed by the commission. Second by Meyer. Motion passes. 5 RECURRING BUSINESS 5.1 Financials No action taken. 5.2 Report from the Chair No action taken. 5.3 Discuss Future Meeting Time & Date for 2026/2027 Meeting time and date is not yet confirmed. Osborne will send a Doodle form to commissioners to determine availability for future meetings. 6 ADJOURNMENT Meeting adjourned by Chair Graskey at 11:20am. Respectfully submitted by Mary Osborne. WISCONSIN STATE FAIR 2026 – VENDOR INFORMATION OVERVIEW Event Dates: August 6–16, 2026 (11 days) Location: Wisconsin State Fair Park, West Allis, WI 1. VENDOR SPACE OPTIONS Exposition Center (Indoor)  Wisconsin’s largest exposition hall (200,000 sq. ft.)  Air conditioning  Suitable for general retail, promotions, and tourism marketing Pricing:  $115 per front foot (subject to change)  Space sold in 10 ft increments (10 ft depth)  10x10 booth = approximately $1,150 total for full fair  Corner spaces: additional $575 Dairy Building (Indoor)  High-traffic building (home of the cream puff)  Air conditioning  Best suited for food or food-related vendors Pricing:  $95 per front foot (subject to change)  Space sold in 10 ft increments (10 ft depth) 2. COST SUMMARY Exposition Center (10x10): ~$1,150 Dairy Building (10x10): ~$950 Corner Upgrade (optional): +$575 Estimated total investment range: $1,500–$3,000 depending on setup and additional costs 3. KEY REQUIREMENTS & LOGISTICS  Vendor space must be leased for the full 11-day duration  Pricing is based on front footage  No electrical, water, or sewer connections required (based on current plan)  Insurance is required for all vendors Vendor Parking Information: https://wistatefair.com/fair/wp-content/uploads/2026/04/2026-Vendor-Parking-Info.pdf Commercial Vendor Application Packet: https://wistatefair.com/fair/wp-content/uploads/2026/04/2026-Comm-App-Info.pdf 4. SELECTION TIMELINE  Final vendor selections are made by the last Friday in May  Applications are still open on a rolling basis  Limited Spaces 5. CITY OF SUPERIOR – STRATEGIC PURPOSE Application submitted on behalf of:  City of Superior  “Gotta Be Superior” tourism brand Primary goals:  Promote Superior, WI as a travel destination  Increase tourism and overnight stays  Highlight local events, businesses, and outdoor recreation 6. BOOTH CONCEPT IDEAS  Interactive map of Superior attractions  Visitor guides and travel itineraries  “Plan Your Trip” engagement station  Giveaways (stickers, branded materials, trip incentives)  Visual promotion of waterfront, parks, and events 7. LOCATION RECOMMENDATION Preferred: Exposition Center  Broader audience reach  More flexibility for tourism promotion Alternative: Dairy Building 8. NEXT STEPS  Confirm preferred booth location  Determine booth size (10x10 at max)  Confirm staff attendance for 11-day coverage  Secure insurance documentation  Finalize booth concepts and materials  Submit application  Determine total cost, including booth rental, overnight stays, etc. 2026 St. Louis River Rendezvous Marketing Plan 1. Social Media a. Sponsored ads on Facebook ($500). Estimated reach - 10,000-50,000 b. Current following of 1,271 individuals 2. Website a. May reporting shows 182 active users. We expect this number to increase as event day draws near. 3. Physical Ads a. Yard signs ($1000) $25/sign = 40 signs to display in the community and at business sponsor locations b. Posters ($500) Posters to be placed in public spaces 4. Newspaper a. Advertisement in Superior Telegram & Duluth News Tribune ($500) b. Potential for free spotlight story - Duluth News Tribune has run stories on past events. 5. Television a. Previous events have received screen time spotlights by Northern News Now Unlock a world of immersive learning for your students at the 2026 Education Days, Hosted by the St. Louis River Rendezvous! (Formerly Lester River Rendezvous) Dive into the rich tapestry of the fur trade era and discover its profound impact on the history of the Upper Great Lakes Region. This hands-on educational experience is designed to educate and captivate your students. Education Day classes, set against the backdrop of the St. Louis River in Superior’s Billings Park, take place on Thursday, September 24th and Friday, September 25th. Each group of students will participate in 7-8 interactive sessions, with a break for lunch. Upon your arrival at Billings Park, a schedule will await with stations such as these: Voyageur’s Life Blacksmithing Colonial Clothing Trapping - Shoemaking - Fire-Starting - Cannon Firing Fur Post - Voyageur Games - Ojibwe Life - Cooking And much more! Although this is a full day event, there are more available demonstrations than there is available time. Extend the learning beyond Education Days by encouraging your students to explore the Voyageur Village on Saturday, September 26th from 10:00 to 2:00 during the St. Louis River Rendezvous. To make the event even better, the cost per student is only $5, making this extraordinary educational opportunity not only enriching, but also affordable. For schools facing budget constraints, financial aid is also available! Reach out to us for details on how we can support your educational goals. Classes are held rain or shine. Seize this unique chance for your students to learn, explore, and be inspired. Register online at StLouisRiverRendezvous.com/education-days by September 20, as space is limited and spots are filled on a first-come, first-served basis. Don’t miss out on this transformative educational journey at the St. Louis River Rendezvous! 1st Inaugural St. Louis River Rendezvous Girl Scout Point - Billings Park Superior, Wisconsin September 26th, 2026 Sponsorship Opportunities The Festival – A Fall Tradition Reborn After 26 wonderful years, the Lester River Rendezvous was in need of a new home. Now, we are able to continue the tradition as the St. Louis River Rendezvous in Superior Wisconsin. This year’s public event will be held September 26th from 10am-2:00pm, with student education days taking place September 24th & 25th. We hope to carry the torch from Lester Park to our new home at Billings Park, where we will continue to bring education and entertainment to the thousands of patrons that have been a part of the Rendezvous in the past while welcoming new community members to join in the fun. Voyageur Village is the main event this year where you can step back in time to experience the North American Fur Trade brought back to life by 18th century reenactors. We also hope to continue the fall festival and craft fair next year for the 2027 Rendezvous. Public admission to the Rendezvous is free. When you sponsor the St. Louis River Rendezvous, you become a key partner in keeping the public event FREE for the community to attend, and keep costs low for local schools to attend our education days. Visit www.StLouisRiverRendezvous.com for more info! Sponsorship Levels Diamond Sponsor ($2,500+) ● Education Days & Voyageur Village Sponsor ● Includes signage & recognition throughout the Voyageur Village all 3 days ● Includes posts of your sponsorship on Social Media ● Recognition on the placard at entrances to Billings Park visible to attendees ● Link on the St. Louis River Rendezvous website connecting to your website Platinum Sponsor ($1,500+) ● Restrooms & Trash disposal ● Includes signage and recognition at the event restroom& garbage receptacle locations all 3 days ● Includes posts of your sponsorship on Social Media ● Recognition on the placard at entrances to Billings Park visible to attendees ● Link on the St. Louis River Rendezvous website connecting to your website Gold Sponsor ($1,000+) ● Cannon sponsor ● Includes signage and recognition at the cannon all 3 days ● Includes posts of your sponsorship on Social Media ● Recognition on the placard at entrances to Billings Park visible to attendees ● Link on the St. Louis River Rendezvous website connecting to your website Silver Sponsor ($250-$500+) ● Event Parking ● Includes signage and recognition at Billings Park parking lot on Saturday ● Includes posts of your sponsorship on Social Media ● Recognition on the placard at entrances to Billings Park visible to attendees ● Link on the St. Louis River Rendezvous website connecting to your website St. Louis River Rendezvous September 26, 2026 Sponsorship Contract Your sponsorship dollars help: ● Fund the public event day, keeping it free for all. ● Reduce the cost of Education Days for local students who are invited to attend a once in a lifetime educational experience two days prior to the main event. ● Provide a much-anticipated community event that brings people of all ages together. CONTACT INFORMATION Organization ____________________________________________________ Contact Name ___________________________________________________ Address ________________________________________________________ City ________________________ State _______________ Zip ____________ Phone ______________________ Email ______________________________ Sponsorship Level: O Diamond Sponsor ($2,500+) O Platinum Sponsor ($1,500+) O Gold Sponsor ($1,000+) O Silver Sponsor ($250-$500+) O Other (Donation of your choice) PAYMENT INFORMATION O Enclosed is my check payable to DCHS with “St. Louis River Rendezvous” in the memo. O Please send an invoice (payment due no later than August 1st). O Venmo @DCHS-Superior-WI with “St. Louis River Rendezvous” in the description. Authorized Signature _______________________________________ Date ___________________ Please mail completed contract and payments to: St. Louis River Rendezvous 2012 N 51st Ave E Duluth MN 55804 For questions or alternative payment options, call Patrick Rohde at (218) 590-2033 St. Louis River RendezvousBudget 2026 Categories Details $ Estimated$ Actual $ Difference Expenses: Venue Camping Permit Douglas County HHS $250 Portable RestroomsMr. Biffy x 5 @ 3 Days $1,125 Insurance Estimate $600 City permit Estimate $150 Expenses: Education Reenactors $250/Each $5,000 Food 20 people x 3 Meals $400 Firewood $500 Expenses: Marketing Website Estimate $350 Flyers & Rack CardsEstimate $1,000 Mailing Estimate $100 Event Signage Estimate $1,000 Media/Radio/NewspaperEstimate $500 Expenses: Miscellaneous Total Expenses $10,975 Revenue: All Categories Student Fee $5/Student $2,500 Grants Not secured $6,000 Event SponsorshipNot secured $5,000 Donations Not secured $500 Total Revenue $14,000 Net Revenue $3,025 Future funding is largely dependant on sponsorships and donations. The goal of the rendezvous is to keep education costs low, so increasing student fees is the very last option when looking to maintain or increase funding. Estimate June 23, 2026 To: Gotta Be Superior From: Swim Creative Mary Osborne Patrice Bradley 1316 N 14th Street 310 East Superior Street, #130 Superior, WI 54880 Duluth, MN 55802 Seasonal Hero Video Project Description: This project includes the planning, capture, and production of seasonal aerial video footage showcasing the natural beauty, outdoor recreation, waterfront assets, and community destinations throughout Superior, Wisconsin. Footage will be captured during both summer and winter seasons to create a collection of high-quality visual assets for the Gotta Be Superior website. Deliverables include seasonal homepage hero videos and five short-form videos per season featuring individual locations, attractions, or experiences. These assets will support website content, social media storytelling, and may also be incorporated into future advertising and promotional efforts. Summer filming will include two (2) drone production days, while winter filming will include one (1) drone production day. Anticipated filming locations may include Wisconsin Point, Municipal Forest, Barker's Island, St. Louis Bay, harbor and waterfront areas, Mont du Lac, South End neighborhoods, and other notable Superior destinations. The project will result in the creation of two seasonal website hero videos, as well as a collection of short-form social media videos designed to extend the value of the footage across multiple marketing channels. Deliverables ● One (1) 60-second Summer Hero Video for website use ● One (1) 60-second Winter Hero Video for website use ● Five to Eight (5–8) Summer Social Videos (10–15 seconds each) ● Five to Eight (5–8) Winter Social Videos (10–15 seconds each) ● Professional editing, color correction, music integration, and final exports ● Website hero video implementation and updates Creative Reference The seasonal website hero videos will be developed with a similar user experience and visual storytelling approach as the Visit Sitka website: https://visitsitka.org This reference is intended to illustrate the style, pacing, and immersive use of destination footage. Final creative direction, locations, and content will be customized to reflect Superior's unique character, landscapes, recreation opportunities, and community assets. a: 310 E Superior St, #130 p: 218.722.1404 Duluth, MN 55803 w: SwimCreative.com Project Assumptions ● Summer production includes two (2) drone filming days (one director, one operator) ● Winter production includes one (1) drone filming day (one director, one operator) ● This estimate assumes aerial footage capture only (drone) ● Website updates include implementation of the seasonal hero video on the homepage and shorter, single focused videos strategically placed throughout GBS.com Current remaining contingency for the year 2026: $7,253.38 NOTE: We are approved, but not required, to send one subscriber email per month for the rest of the year. If we choose to send all 6 remaining emails (6 × $525 = $3,150), the contingency available for this video work would be $4,103.38 . If we send fewer emails, more contingency remains. Because the emails are optional, any emails skipped would increase the contingency available for this video work, dollar for dollar ($525 each). We recommend that we create subscriber emails in the autumn (fall colors), holiday shopping and winter activities such as night skiing. For the year 2027 our contingency budget will be $40,558.00. Optional: If the Commission would like to feature identifiable participants or activity-based content such as ATV riders, snowmobilers, hikers, bikers, swimmers, families, or other recreational users, additional coordination, talent sourcing, scheduling, releases, and production costs will apply. A separate estimate will be presented. (see example: https://visitsitka.org) Cost Breakdown *Please, mark the selected option. Option A Remaining Contingency Option B Phase Across 2 Years Option C New Budget How It’s Funded Remaining 2026 contingency budget This year's remaining contingency + part of next year's contingency A new budget approved on top of contingency Paid This Year Up to $4,103.38 Up to $4,103.38 $12,628 Paid Next Year — Remaining balance — Scope Delivered What the remaining contingency covers (likely one season, TBD with videographer) Full scope Full scope Total Up to $4,103.38 $12,628 $12,628 Usage Rights: The City of Superior will receive perpetual, unrestricted usage rights to all footage incorporated into the final approved deliverables. Usage rights for any raw or unused footage captured during production are not included unless otherwise specified. a: 310 E Superior St, #130 p: 218.722.1404 Duluth, MN 55803 w: SwimCreative.com Permits & Location Access: Some desired filming locations—including, but not limited to, waterfalls in State Parks, the Superior Fairgrounds, public facilities, or other restricted areas—may require permits, approvals, or coordination with local authorities and property owners. Swim will require the City of Superior to assist in securing necessary permissions and access. Any permit fees, location fees, or costs associated with obtaining access are not included in this estimate and will be quoted separately if required. Payment Terms ● Payment terms depend on the option selected. Terms and Conditions ● This estimate is valid for 15 days from the date of issue. Approval ● I approve this estimate and agree to the terms outlined above. Signature Date Printed Name FULL TERMS An invoice according to the selected option will be issued at the time of signing of this document. The project will begin following receipt of the installment. This installment is non-refundable beginning ten (10) business days after the installment payment receipt date. The cost of services will be billed at the beginning of the month. Payment is due within 21 business days and is subject to a 1.5% interest charge starting at 30 days past due. This estimate/proposal is for agency services that are listed in this estimate/proposal only. If you are interested in services beyond what is included in this estimate/proposal, an estimate for additional services will be provided and work will begin following client approval of the additional services estimate. Client agrees to a variance of +10% applied to the total amount of this estimate that will act as a contingency fund for unforeseen expenses. Any outside costs that are processed by Swim Creative are subject to a 15% markup. Media is subject to a 15% commission. If production is necessary, the production total can vary by 10% depending on final production details. This proposal and its recommendations are the property of Swim Creative, are valid for 15 days, and do not include any sales tax where applicable. For all steps that require client approval, this estimate includes two (2) rounds of revisions. Additional rounds of revisions will incur additional costs to the client. Swim Creative is not responsible for trademark or copyright research and is not liable for infringement on any existing copyrights or trademarks. Final, approved, and paid-for names/taglines/logos/artwork are the sole property of the client. Swim Creative recommends copyright and/or trademark research by an outside legal firm. Swim Creative retains rights to use names/taglines/logos/artwork for promotional uses. Please note that the estimate provided is based on the initial scope of the project as discussed and agreed upon. Any changes or additions to this scope may result in additional charges. This includes but is not limited to, requests for extra features, modifications to the original design, unforeseen complexities, and any work that requires extended hours or specialized resources. We will communicate any potential additional costs as soon as they are identified, ensuring transparency and allowing for your approval before proceeding. Our goal is to deliver high-quality work while maintaining clear and open communication throughout the project. __________ (initials) a: 310 E Superior St, #130 p: 218.722.1404 Duluth, MN 55803 w: SwimCreative.com Estimate April 1, 2026 To: Gotta Be Superior From: Swim Creative Rebecca Scherf Patrice Bradley 1316 N 14th Street 310 East Superior Street, #130 Superior, WI 54880 Duluth, MN 55802 Digital Asset Management A centralized, tourism-led DAM with controlled access that enables cross-departmental use while maintaining brand integrity, organization, and ease of use. Description: This estimate includes the annual software subscription and agency services required to implement, organize, and launch a Digital Asset Management (DAM) platform for Superior tourism’s growing library of photo and video assets. A DAM is a centralized, cloud-based system that stores, organizes, tags, and retrieves digital media, functioning as a structured, searchable library for managing, accessing, and sharing brand-approved visual content. As Superior tourism’s photo and video library continues to grow, a dedicated DAM helps ensure assets are securely stored, consistently organized, and easy to search and access by approved staff, partners, and vendors. This proposal includes a SnapPea Standard (1TB Storage) DAM-only subscription at $6,670 per year, which includes access to the DAM platform, Media Centre, and Galleries. These tools support centralized storage, keyword and metadata tagging, controlled user access, and efficient retrieval of approved assets. In addition to the software subscription, our team will complete a one-time Year 1 setup and organization process that includes auditing approximately four years of existing photo and video archives, identifying and curating the strongest and most useful assets, uploading selected content into the platform, applying consistent file naming conventions and metadata tagging, and building a clear folder and library structure. We will also review and organize available usage rights information associated with existing assets, establish governance standards and workflows for how content is added and maintained over time, and provide up to two (2) hours of training for key staff so the system can be used confidently and consistently from launch. The result will be a structured, searchable, and ready-to-use media library that supports current marketing and tourism efforts while also improving long-term continuity, access, and usability across teams. The SnapPea account will be owned by the City of Superior for tourism use, and all assets uploaded to the platform will remain under your organization’s control and accessible to authorized users at all times. User Generated Content (UGC) functionality is not included in the SnapPea Standard tier reflected in this estimate, but additional features can be added in the future if the program needs to expand. https://www.snapsea.io/ a: 310 E Superior St, #130 p: 218.722.1404 Duluth, MN 55803 w: SwimCreative.com Subscription Cost Breakdown Services Description Cost Digital Asset Manager Annual subscription to SnapPea’s Standard DAM-Only platform (1TB Storage), including platform access, hosting, and system administration for centralized storage, organization, and retrieval of Superior tourism’s photo and video assets. $6,670/year Total $6,670/year Agency Services Cost Breakdown Services Description Cost Setup and Organization One-time Year 1 audit, curation, organization, and upload of Superior tourism’s photo and video assets into the SnapPea DAM, including review of approximately four years of archives, selection and organization of the strongest assets, file naming and metadata standardization, available rights/usage organization, folder structure development, workflow setup, and up to two (2) hours of staff training to create a searchable, ready-to-use media library. Additional training available if needed - billed at an hourly rate. This initial effort reflects the one-time process of auditing and retroactively organizing existing assets for DAM implementation. Ongoing asset management—including uploading, tagging, and organizing new photography and video—will be incorporated into future photography and content production budgets on an annual basis. Scope is based on currently available archives and may be adjusted if asset volume significantly exceeds expectations. $2,800 Total This is a one-time payment. $2,800 a: 310 E Superior St, #130 p: 218.722.1404 Duluth, MN 55803 w: SwimCreative.com Payment Terms ● 100% billed at the signing the agreement Terms and Conditions ● This estimate is valid for 15 days from the date of issue. Approval ● I approve this estimate and agree to the terms outlined above. Signature Date Printed Name FULL TERMS An invoice for a 100% installment will be issued at the time of signing of this document. The project will begin following receipt of the installment. This installment is non-refundable beginning ten (10) business days after the installment payment receipt date. The cost of services will be billed at the beginning of the month. Payment is due within 21 business days and is subject to a 1.5% interest charge starting at 30 days past due. This estimate/proposal is for agency services that are listed in this estimate/proposal only. If you are interested in services beyond what is included in this estimate/proposal, an estimate for additional services will be provided and work will begin following client approval of the additional services estimate. Client agrees to a variance of +10% applied to the total amount of this estimate that will act as a contingency fund for unforeseen expenses. Any outside costs that are processed by Swim Creative are subject to a 15% markup. Media is subject to a 15% commission. If production is necessary, the production total can vary by 10% depending on final production details. This proposal and its recommendations are the property of Swim Creative, are valid for 15 days, and do not include any sales tax where applicable. For all steps that require client approval, this estimate includes two (2) rounds of revisions. Additional rounds of revisions will incur additional costs to the client. Swim Creative is not responsible for trademark or copyright research and is not liable for infringement on any existing copyrights or trademarks. Final, approved, and paid-for names/taglines/logos/artwork are the sole property of the client. Swim Creative recommends copyright and/or trademark research by an outside legal firm. Swim Creative retains rights to use names/taglines/logos/artwork for promotional uses. Please note that the estimate provided is based on the initial scope of the project as discussed and agreed upon. Any changes or additions to this scope may result in additional charges. This includes but is not limited to, requests for extra features, modifications to the original design, unforeseen complexities, and any work that requires extended hours or specialized resources. We will communicate any potential additional costs as soon as they are identified, ensuring transparency and allowing for your approval before proceeding. Our goal is to deliver high-quality work while maintaining clear and open communication throughout the project. __________ (initials) a: 310 E Superior St, #130 p: 218.722.1404 Duluth, MN 55803 w: SwimCreative.com Adopted xx/xx/2026 2022 2023 2024 2025 2026 2026 Actual as 2026 2027 2028 2029 2030 2031 Actual Actual Actual Actual Budget of 5/22/2026 Projection Proposed Projected Projected Projected Projected 823-0000-412.10-00 SALES AND USE / PUBLIC ACCOM. TAXES (798,103) (896,581) (964,276) (1,016,092) (970,000) (172,749) (970,000) (979,700) (989,497) (999,392) (1,009,386) (1,019,480) 823-0000-418.10-00 INTEREST & PEN. ON TAXES / INTEREST & PEN/TAXES/SP A - - - (51,787) - - - - - - - - 823-0000-437.64-00 REVENUE FROM LOCAL GOV'TS / REV FROM LOC GOVT/PD GRAN - - - - - - - - - - - - 823-0000-485.10-00 DONATIONS/CONT-PRIVATE / DONATIONS/CONT-PRIVATE - - - - - - - - - - - - 823-0000-487.10-00 OTHER MISC REVENUE / OTHER MISC REVENUE (106,177) - - (14,967) - - - - - - - - 823-0000-487.11-00 OTHER MISC REVENUE / OTHER MISC REVENUE-MERCHANDISE SALES - (1,104) (33) (33) (1,000) - (1,000) (1,000) (1,000) (1,000) (1,000) (1,000) 823-0000-492.10-00 TRANSFERS FROM OTHER FNDS / TRANSFERS FROM GENL FUND - - - - - - - - - - - - Total Revenue (904,280)$ (897,685)$ (964,309)$ (1,082,878)$ (971,000)$ (172,749)$ (971,000)$ (980,700)$ (990,497)$ (1,000,392)$ (1,010,386)$ (1,020,480)$ Attachment A City of Superior Account Number/Name 2027 Tourism Development Commission Revenue Budget - Fund 823 Adopted xx/xx/2026 2022 2023 2024 2025 2026 2026 Actual as 2026 2027 2028 2029 2030 2031 Actual Actual Actual Actual Budget of 5/22/2026 Projection Proposed Projected Projected Projected Projected 823-5970-597.11-10/SALARIES / SALARIES-PERMANENT-REGULR - - - - 59,617 - 59,617 62,598 65,728 69,014 72,465 76,088 823-5970-597.29-90 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-MISC 250,000 328,066 16,529 72,427 300 - 300 300 300 300 300 300 823-5970-597.29-91 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-MARKETING - 29,279 112,924 180,811 89,834 64,103 89,834 106,030 106,030 106,030 106,030 106,030 823-5970-597.29-92 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-CAMPAIGNS - 121,666 20,188 96,468 56,201 26,541 56,201 56,201 56,201 56,201 56,201 56,201 823-5970-597.29-93 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-VISITOR CENTER - 97,252 94,435 94,435 73,018 94,225 73,018 81,116 81,116 81,116 81,116 81,116 823-5970-597-29.94 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-MEDIA BUYS - 5,247 176,473 20,931 182,544 90,755 182,544 202,789 202,789 202,789 202,789 202,789 823-5970-597-29.95 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-MERCH EXP - - 120 77,420 - - - - - - - - 823-5970-597.32-10 PUBLICATION, SUBS, DUES / PUBS, SUBS, DUES 108 - 348 - - - - - - - - - 823-5970-597.39-10 OTHER SUPPLIES & EXPENSE / OTHER SUPPLIES & EXPENSE - 98 886 1,956 675 341 675 675 675 675 675 675 823-5970-597.72-11 GRANTS & DONATIONS/TRAVEL SUPERIOR - - - - - - - - - - - - 823-5970-597.72-16 GRANTS, DNTNS-OTHER ORGAN / BONG MUSEUM 149,012 150,000 150,000 150,000 150,000 50,144 150,000 150,000 150,000 150,000 150,000 150,000 823-5970-597.72-22 GRANTS, DNTNS-OTHER ORGAN / TOURISM GRANTS - 980 2,650 55,688 30,000 - 30,000 30,000 30,000 30,000 30,000 30,000 823-5970-597.72-23 GRANTS, DNTNS-OTHER ORGAN / UNALLOCATED - - - - - - - - - - - - 823-5970-597.72-24 GRANTS, DNTNS-OTHER ORGAN / FILM - - - - 20,000 - 20,000 20,000 20,000 20,000 20,000 20,000 823-5970-597.82-10/CAPITAL IMPROVEMENTS / CAPITAL IMPROVEMENTS 16,938 - 34,000 34,000 - - - - - Total Expense 399,120$ 732,587$ 574,553$ 767,072$ 662,189$ 360,108$ 696,189$ 709,709$ 712,839$ 716,125$ 719,576$ 723,199$ Attachment B 2025 2026 2027 Budget Proposed Projected 29-94Media 164,593 182,544 202,789 29-91 and 29-92Agency 131,674 146,035 162,231 29-93Production 32,919 36,509 40,558 29-93Contingency 32,919 36,509 40,558 362,105 401,597 446,136 Account Number/Name City of Superior 2027 Tourism Development Commission Revenue Budget - Fund 823 SWIM CONTRACT