Agenda Packet

TOURISM DEVELOPMENT COMMISSION –6/2/26 Mtg (Meets the first Tuesday of the month at 10AM) Page 1 of 2 TOURISM DEVELOPMENT COMMISSION Agenda Tuesday, June 2nd, 2026 – 10:00AM Government Center Room 204 Microsoft Teams Virtual Link Meeting ID: 289 482 201 030 40 Passcode: 3R7gw6zk Dial-in option: +1 872-242-8028 ID: 756 407 561# MISSION STATEMENT:“The Superior Tourism Commission will develop, market, and promote Superior as a destination for visitors to stay and enjoy our natural landscape, culture, arts, parks, and businesses.” COMMITTEE MEMBERS: Lindsey Graskey, Nick Ledin, Joseph Radke, Marquise Slay, Jenice Meyer, Natalie Chin 1 ROLL CALL 1.1 Introduction of New Members 1.2 Elect Chair 1.3 Elect Vice Chair 2 APPROVAL OF MINUTES 2.1 Tourism Development Commission (Meeting held May 5th, 2026) 3 NEW BUSINESS 3.1 SWIM Research Project Proposal 3.2 Capital Improvement Request from the Bong Center 3.3 Update to Professional Services Agreement Between UMFO and the City of Superior 3.4 Funding for 2026 Tourism Banners – $6,578 4 OLD BUSINESS 4.1 SWIM – Drone Footage Production 4.2 Gotta Be Superior Digital Asset Management 4.3 2026-2027 Grant Application and Budget Allocation Discussion 5 RECURRING BUSINESS 5.1 Financials 5.2 Report from the Chair 5.3 Discuss Future Meeting Time & Date for 2026/2027 6 ADJOURNMENT TOURISM DEVELOPMENT COMMISSION –6/2/26 Mtg (Meets the first Tuesday of the month at 10AM) Page 2 of 2 Notice is hereby given that a majority of the members of the Common Council may be present at the meeting, and although this may constitute a quorum of the Common Council, the Council will not take any action at this meeting. ********************************************************************************************* Pursuant to the Americans with Disabilities Act of 1990, if you are in need of an accommodation to participate in the public meeting process, please call (715) 395-7200 by 4:30 p.m. on the day prior to the scheduled meeting date (OR dial 711 for Telecommunications Relay Service). The City will attempt to accommodate any request depending on the amount of notice received. ********************************************************************************************* In compliance with Wisconsin Open Meetings Law, this agenda was posted on 5/28/26 at the following locations: Superior Government Center, Douglas County Courthouse, Superior Public Library, and online at https://www.ci.superior.wi.us/agendacenter. It was also emailed to the Superior Telegram. TOURISM DEVELOPMENT COMMISSION –5/5/26 Mtg (Meets the first Tuesday of the month at 10AM) Page 1 of 2 TOURISM DEVELOPMENT COMMISSION Minutes Tuesday, May 5th, 2026 Meeting The meeting was called to order by Chair Lindsey Graskey at 10:00 AM on May 5th, 2026 in Government Center Room 204. 1 ROLL CALL PRESENT: Lindsey Graskey (Chair), Marquise Slay, Jenice Meyer, Natalie Chin, Bridgit Maruska VIRTUAL: Maria Barbirotto (SWIM, leaves at 11:07am) ABSENT: CITY STAFF PRESENT: Rebecca Baker (Chief of Staff), Mary Osborne (Marketing & Tourism Coordinator), Shelley Nelson OTHERS PRESENT: John Gidley (Bong Museum), Bill Nelson (SWIM, leaves at 11:07am), John Ramos (Duluth Monitor), Patrice Bradley (SWIM, leaves at 11:07am) 2 APPROVAL OF MINUTES 2.1 Tourism Development Commission (Meetings held February 3 rd & April 8th, 2026) MOTION Chin to approve February and April minutes. Second by Meyer. Minutes filed. 3 NEW BUSINESS 3.1 SWIM Proposal - Duluth Canal Park Kiosk Advertising Discussion held. MOTION by Meyer to approve, dependent on prime placement and inclusion of a QR code on the advertisements to be approved by Mary Osborne. Seconded by Graskey. Motion passes. 4 OLD BUSINESS 4.1 Richard I Bong Veterans and Historical Center Contract MOTION by Slay, second by Meyer. Motion passes. 4.2 Film Incentive Revision MOTION by Meyer, seconded by Slay. Motion passes. 4.3 SWIM – Drone Footage Production Discussion held. MOTION by Slay to hold for next meeting. Seconded by Meyer. Motion passes. 4.4 Gotta Be Superior Digital Asset Management Discussion held. No action taken. 4.5 2026-2027 Grant Application and Budget Allocation Discussion Discussion held. MOTION to allocate $30,000 from the budget to grants and sponsorships by Slay. Second by Graskey. Motion passes. 5 RECURRING BUSINESS 5.1 Financials TOURISM DEVELOPMENT COMMISSION –5/5/26 Mtg (Meets the first Tuesday of the month at 10AM) Page 2 of 2 No action taken. 5.2 Report from the Chair No action taken. 5.3 Confirm Next Meeting Time (June 2nd, 2026 @ 10AM) Meeting confirmed. 6 ADJOURNMENT Meeting adjourned by Chair Graskey at 11:09am. Respectfully submitted by Mary Osborne. Estimate May 26, 2026 To: Gotta Be Superior From: Swim Creative Mary Osborne Bill Nelson 1316 N 14th Street 310 East Superior Street, #130 Superior, WI 54880 Duluth, MN 55802 Research Project Introduction Effective tourism research is essential for understanding visitor behavior, measuring marketing performance, and guiding long-term destination growth strategies. By utilizing consistent research methodologies and recurring survey questions year over year, organizations can establish reliable benchmarks, track changes in traveler sentiment, and evaluate shifts in campaign effectiveness over time. Maintaining this continuity ensures that insights remain comparable and actionable, allowing stakeholders to identify trends, measure progress, and make more informed strategic decisions. At the same time, incorporating new research methods and supplemental data sources creates opportunities to deepen understanding of evolving visitor behaviors and market dynamics. Expanding the research approach to include transportation trends, digital analytics, hospitality performance, and visitor-origin insights can help identify where travelers are coming from, how they engage with the destination, and which experiences drive visitation. Combining consistent longitudinal research with new analytical tools provides a more comprehensive and forward-looking view of tourism performance, helping inform future marketing, destination development, and visitor engagement strategies. Description This research and analytics initiative is designed to evaluate the effectiveness of tourism marketing efforts while developing a deeper understanding of visitor behavior, travel motivations, and economic impact across the destination market. The project will measure campaign awareness, recall, engagement, and influence on travel decisions among prospective and past visitors, while also identifying the key factors that drive travelers to choose the destination for leisure and overnight stays. Insights gathered through the study will help inform future tourism strategy, strengthen campaign performance, and support long-term destination growth. The research approach combines quantitative survey methodologies with broader tourism and hospitality analytics to create a comprehensive view of market performance. An online survey targeting travelers in key regional markets will explore visitor attitudes, destination perceptions, and reactions to marketing communications and creative assets. Participants may also be exposed to campaign advertising materials to assess recall, favorability, and overall effectiveness. This approach is intended to provide actionable feedback on how marketing influences travel intent and which messaging themes resonate most strongly with target audiences. a: 310 E Superior St, #130 p: 218.722.1404 Duluth, MN 55802 w: SwimCreative.com In addition to primary survey research, the initiative incorporates multiple secondary data sources to better understand tourism activity and economic trends. Recommended analysis areas include transportation and traffic data, local hospitality performance, short-term rental trends, website analytics, and tourism-related business and tax revenue indicators. Together, these data sources will help identify seasonal demand patterns, traveler movement trends, and visitor engagement across various tourism assets and experiences. The framework also emphasizes the importance of gathering direct visitor feedback through digital outreach and on-site engagement opportunities. Suggested tactics include visitor surveys distributed through email outreach, QR codes at tourism-focused locations, and community-based digital channels. Qualitative feedback and text analysis may also be incorporated to identify recurring themes and traveler sentiment, helping uncover strengths, barriers, and opportunities related to the destination experience. Findings from the research will be delivered through concise summary reports and detailed analysis designed to support strategic decision-making. Reporting will include key insights, market observations, and recommendations related to campaign performance, audience targeting, visitor experiences, and tourism growth opportunities. The project will follow a structured timeline that includes survey development, fielding, analysis, topline reporting, and final insights delivery, with collaboration between project stakeholders to ensure timely execution and alignment throughout the process. Overall, this integrated research and analytics effort is intended to provide a data-informed foundation for evaluating tourism marketing effectiveness and guiding future destination development strategies. By combining visitor perception research with operational, economic, and digital performance data, the initiative will deliver a more complete understanding of traveler behavior, tourism trends, and opportunities to enhance destination awareness, visitation, and long-term economic impact. Billing: Fieldwork costs and incentives due upon contract signoff; remainder due upon project completion. Swim reserves the right to charge a cancellation fee in the event this project is cancelled anytime after work commences. Any additional work or deliverables that are outside the scope of this proposal will be provided at additional cost as agreed upon separately or in a revised agreement. Any additional requests outside of this scope will be estimated separately and may impact the launch timeline. a: 310 E Superior St, #130 p: 218.722.1404 Duluth, MN 55802 w: SwimCreative.com Tourism Research & Analytics Initiative Overview 1. Project Goals ● Evaluate tourism marketing effectiveness and campaign performance ● Understand traveler motivations, perceptions, and visitation behavior ● Identify opportunities to support tourism growth and visitor engagement 2. Research Objectives ● Measure campaign awareness, recall, and travel influence ● Identify key drivers and barriers impacting destination visitation ● Assess audience response to tourism messaging and creative assets 3. Research Methodology ● Conduct online surveys with prospective and past visitors in target markets ● Gather visitor feedback through digital outreach, QR codes, and community channels ● Combine quantitative results with qualitative insights to better understand traveler sentiment 4. Tourism Analytics & Data Sources ● Analyze transportation, hospitality, and seasonal tourism trends ● Review hotel, short-term rental, and tourism-related revenue data ● Utilize website and digital analytics to measure visitor engagement and interest 5. Reporting & Deliverables ● Provide concise reports summarizing key findings, trends, and opportunities ● Deliver actionable recommendations for campaign optimization and tourism strategy ● Support future planning with data-informed insights and performance analysis 6. Expected Outcomes ● Develop a clearer understanding of traveler behavior and destination perception ● Measure the impact of tourism marketing investments ● Identify emerging tourism trends and long-term growth opportunities a: 310 E Superior St, #130 p: 218.722.1404 Duluth, MN 55802 w: SwimCreative.com Project Execution & Timeline Phase Timing Project Kickoff & Alignment July 1 – July 5 Research Planning & Survey Development July 1 – July 12 Stakeholder Review & Approvals July 8 – July 15 Survey Fielding & Data Collection July 16 – July 31 Tourism & Hospitality Data Analysis July 20 – August 10 Preliminary Findings & Topline Insights August 11 – August 18 Final Analysis & Strategic Recommendations August 19 – August 26 Final Report Delivery & Presentation August 27 – August 31 a: 310 E Superior St, #130 p: 218.722.1404 Duluth, MN 55802 w: SwimCreative.com Cost Description The project costs include field costs, project management, and analysis required to execute the research initiative from planning through final reporting. Services include conducting preliminary desk research on the Superior tourism market, managing all research platform relationships and associated costs, designing and administering research tools and surveys, coordinating participant invitations and incentivization, and conducting the primary research activities outlined in the proposal. In addition to data collection and analysis, the project team will provide ongoing project management support through regular status updates, stakeholder coordination, and reporting throughout the engagement. Deliverables will include a final report summarizing key findings and recommendations, along with all relevant transcripts, data files, and supporting research materials generated during the project. Cost: $13,500 Approval ● I approve this estimate and agree to the terms outlined herein. 100% of this estimate will come out of the contingency budget for the year 2026 Signature Date Printed Name TERMS An invoice for a 100% installment will be issued at the time of signing of this document. The project will begin following receipt of the installment. This installment is non-refundable beginning ten (10) business days after the installment payment receipt date. The cost of services will be billed at the beginning of the month. Payment is due within 21 business days and is subject to a 1.5% interest charge starting at 30 days past due. This estimate/proposal is for agency services that are listed in this estimate/proposal only. If you are interested in services beyond what is included in this estimate/proposal, an estimate for additional services will be provided and work will begin following client approval of the additional services estimate. Client agrees to a variance of +10% applied to the total amount of this estimate that will act as a contingency fund for unforeseen expenses. Any outside costs that are processed by Swim Creative are subject to a 15% markup. Media is subject to a 15% commission. If production is necessary, the production total can vary by 10% depending on final production details. This proposal and its recommendations are the property of Swim Creative, are valid for 60 days, and do not include any sales tax where applicable. For all steps that require client approval, this estimate includes two (2) rounds of revisions. Additional rounds of revisions will incur additional costs to the client. Swim Creative is not responsible for trademark or copyright research and is not liable for infringement on any existing copyrights or trademarks. Final, approved, and paid-for names/taglines/logos/artwork are the sole property of the client. Swim Creative recommends copyright and/or trademark research by an outside legal firm. Swim Creative retains rights to use names/taglines/logos/artwork for promotional uses. Please note that the estimate provided is based on the initial scope of the project as discussed and agreed upon. Any changes or additions to this scope may result in additional charges. This includes but is not limited to, requests for extra features, modifications to the original design, unforeseen complexities, and any work that requires extended hours or specialized resources. We will communicate any potential additional costs as soon as they are identified, ensuring transparency and allowing for your approval before proceeding. Our goal is to deliver high-quality work while maintaining clear and open communication throughout the project. __________ (initials) a: 310 E Superior St, #130 p: 218.722.1404 Duluth, MN 55802 w: SwimCreative.com Updated 5_14_26 Administration of Superior Production Incentive Program: Provide overall program administration that includes, but is not limited to budgeting, budget monitoring, reporting, marketing, application review, project monitoring, expenditure review, payment processing, general communication, enforcing the Film Production Incentive Program Guidelines, and other general program management services, as needed. Marketing, Promotion, Outreach, and Education: Provide program marketing in print and/or digital formats and venues common to the film industry; promote the program availability to industry stakeholders and groups; provide outreach services and respond to inquiries; and provide education of program requirements and expectations. Application Review and Evaluation: Conduct application review for application completeness and program compliance; review required application materials and supporting documentation for accuracy; conduct application evaluation by using evaluation and scoring criteria; obtain internal organizational approvals and provide the city with a recommendation on each application, funding amount, and any special circumstances that may arise. Application Approval: Package each application and Board’s recommendation to the City. If necessary, meet with the City regarding application; and set aside program funds for approved project in budget. Certification: Provide denial or “Certification” letter to production company based upon UMFO Board approval; and provide the City with copies of final determination letters. Production: Assist, monitor, and provide support services to the approved production company before, during, and after production to ensure the production’s success, including but not limited to: initial scouting services, production/permitting assistance, and general support services, where applicable and reasonable. Rebate: Collect any required electronic documentation and review to ensure requests are for eligible expenditures that have been fully paid. Confirm all expenditures were made in Superior. Review submitted Rebate Expenditures Report (RER) for program compliance and approval. Collect all final required documentation before rebate can be submitted for City review. Package rebate request, application and supporting documentation to the City for review and payment. If approved, the City will issue rebate funds to the Contractor via check or electronic transfer. The Contractor will deposit the rebate funds (or electronic transfer) into the Contractor’s account and subsequently transfer funds in equal amount to the Rebate funds from Contractor to the respective production company via wire transfer, electronic funds transfer, Updated 5_14_26 or other method of electronica payment or by check, such form of payment being at the discretion of the Contractor. The Contractor shall provide proof that the payment has been made to the production company and the production company has received the payment. Quarterly and Yearly Updates: Provide quarterly electronic updates on the Film Production Incentive Program on inquiries, applications, funded projects, and general details of each project. Provide a detailed final year-end report on the City’s Film Production Incentive Program that includes details on each funded project, performance measures, and overview of the program, and the overall economic impact of the use of program funds. RESPONSIBILITIES OF THE CITY • To provide oversight and contract performance • To promptly review and process rebate payments to the Contractor (UMFO). • To be available for meetings and consultations related to the Film Production Incentive Program. COMPENSATION As agreed, 10% ($2,000) of the total funds will be paid to UMFO as an administrative fee on the following schedule: 25% ($500) upon execution of contract and the remainder $500 to be paid quarterly thereafter until December 31, 2026. Professional Services Agreement Between Upper Minnesota Film Office And The City of Superior This agreement made this ______ day of __________ 2026, by and between, Upper Minnesota Film Office, a Minnesota corporation with an office at 1910 Middle Lane, Duluth, Minnesota (herein known as ‘Contractor’), and the City of Superior, a municipal corporation, through its Superior Tourism Commission, located at 1316 North 14th Street, Superior, Wisconsin (herein known as ‘City’). The parties to this Agreement shall be bound by the following terms and conditions. Purpose The City of Superior is in need of development of tourism, promotion, and economic development potential. The purpose of this Agreement is for the Contractor to provide professional services, in accordance with the terms and conditions of this Agreement. Scope The scope services under this Agreement includes, but is not limited to, all of the tasks, activities and requirements included in Exhibit A, “Scope of Services” and other tasks and responsibilities as identified by the City. By reference, Exhibit A is hereby incorporated into this Agreement but shall not in any way restrict the services provided by the Contractor, nor prohibit the City from requesting other tasks or procedures germane to the Agreement. Tasks that are beyond the scope identified in Exhibit A will be considered extra services and can be added to this agreement by an amendment or a supplemental agreement. Term The term of this Agreement shall be from the date of this Agreement through December 31, 2026, or until all obligations have been satisfactorily fulfilled, whichever occurs first. The Agreement shall be renewable as agreed upon terms and conditions by both parties, unless terminated earlier in accordance with the terms and provisions to this Agreement. Services and Fees Contractor shall provide the services for a not to exceed amount of twenty thousand dollars ($20,000.00). Ten percent (10%) ($2,000.00) of the fee shall be retained by the Contractor to cover administrative and logistical costs. The remaining ninety percent (90%) ($18,000.00) shall be spent on the Rebate funds as described in the scope of services. Such payment shall be full compensation for services performed or services rendered and for all labor, materials, supplies, equipment and incidentals necessary to complete the services. Changes to services and/or fees must be agreed upon by both parties and acknowledged in an amendment signed by both parties. City of Superior Service Agreement Agreement 2 Payments Contractor may invoice the City of Superior, Attn: Mayor’s Office, on a quarterly basis during the progress of the scope of services for partial payment on account for approved rebates issued to date and shall not impose any penalties or interest for amounts invoiced. The 10% administrative fees shall be invoiced as follows: 25% ($500.00) upon execution of this Agreement and the remainder $1,500.00 to be paid quarterly thereafter until December 31, 2026, or billed in full upon complete expenditure of rebate funds. The invoice shall be itemized and, in a form satisfactory to the City, of expenses incurred in the previous period. The City shall pay agreed upon amounts within thirty (30) days of receipt. Insurance Contractor shall provide up-to-date, accurate professional liability information on Contractor’s Data Record, including amount of insurance, deductible, carrier and expiration date of coverage. Contractor shall furnish the City with an endorsement for earlier notice of cancellation and/or non-renewal and the Certificate of Insurance showing the type, amount, deductible, effective date and date of expiration of such policy. Contractor shall not cancel or materially alter this coverage without prior written approval by the City. Contractor shall be responsible for Contractors maintaining professional liability insurance during the life of their Agreement and for 2 years after final acceptance for the service. Contractor and its subContractors retained under the terms of this Agreement shall procure and maintain professional liability insurance providing for payment of the insured's liability for errors, omissions or negligent acts arising out of the performance of the professional services required under this Agreement. It is hereby agreed and understood that the insurance required by the City is primary coverage and that any insurance or self-insurance maintained by the City, its officers, council members, agents, employees or authorized volunteers will not contribute to a loss. All insurance shall be in full force prior to commencing work and remain in force until the entire job is completed and the length of time that is specified, if any, in the Agreement or listed below whichever is longer. 1. PROFESSIONAL LIABILITY A. Limits (1) $1,000,000 each claim (2) $1,000,000 annual aggregate B. Must continue coverage for 2 years after final acceptance for service/job 2. GENERAL LIABILITY COVERAGE A. Commercial General Liability (1) $1,000,000 each occurrence limit (2) $1,000,000 personal liability and advertising injury (3) $2,000,000 general aggregate B. Claims made form of coverage is not acceptable. C. Insurance must include: (1) Premises and Operations Liability City of Superior Service Agreement Agreement 3 (2) Contractual Liability (3) Personal Injury 3. BUSINESS AUTOMOBILE COVERAGE A. $1,000,000 combined single limit for Bodily Injury and Property Damage each accident B. Must cover liability for Symbol #1 - "Any Auto" - including Owned, Non-Owned and Hired Automobile Liability. 4. WORKERS COMPENSATION AND EMPLOYERS LIABILITY A. Must carry coverage for Statutory Workers Compensation and an Employers Liability limit of: (1) $100,000 Each Accident (2) $500,000 Disease Policy Limit (3) $100,000 Disease - Each Employee 5. UMBRELLA LIABILITY - Provide coverage at least as broad as the underlying Commercial General Liability, Automobile Liability and Employers Liability, with a minimum limit of $2,000,000 each occurrence and $2,000,000 aggregate, and a maximum self-insured retention of $10,000. 6. ADDITIONAL INSURANCE PROVISIONS A. Primary and Non-contributory requirement - all insurance must be primary and non- contributory to any insurance or self-insurance carried by City B. Acceptability of Insurers - Insurance is to be placed with insurers who have an A.M. Best rating of no less than A- and a Financial Size Category of no less than Class VII, and who are authorized as an admitted insurance company in the state of Wisconsin. C. Additional Insured Requirements - The following must be named as additional insureds on the General Liability and Business Automobile liability coverage arising out of project work - City. On the Commercial General Liability Policy, the additional insured coverage must be ISO form CG 20 10 07 04 or its equivalent for a minimum of 2 years after acceptance of work. This does not apply to Workers Compensation Policies. Deductibles and Self-Insured Retentions - Any deductible or self-insured retention must be declared to and approved by the City. D. Evidences of Insurance - Prior to execution of the Agreement, the Contractor shall file with the City a certificate of insurance (Accord Form 25 -S or equivalent) signed by the insurer's representative evidencing the coverage required by this Agreement. General Terms and Conditions 1. No Relationship. Contractor understands and agrees that the relationship of Contractor and the City arising out of this Agreement is that of a contracted service provider, not an employee or contracted employee of the City of Superior or any other entity within the municipality, and therefore, is not entitled to any benefits provided to employees of the City of Superior. City of Superior Service Agreement Agreement 4 2. Taxes. Contractor will act as an independent Contractor and will be responsible for all federal, state and local taxes arising in accordance with this Agreement, as well as any other taxes, fees or licensing expenses pertaining to these services. 3. Confidentiality. Contractor shall diligently protect the confidentiality of any information, documentation or communication received from the City that contains personal, financial or other information of a confidential nature, and shall not disclose said information to any other persons, organizations or entities without the expressed written approval of the City. 4. Qualifications. By accepting this Agreement, Contractor represents that he possesses the necessary skills and qualifications to perform work under this Agreement. Contractor will comply with all local, state, and federal licensure requirements and will provide proof upon request. 5. Legal Relations. All recommendations, policies, procedures and other communications provided by the Contractor under this Agreement will comply with all laws, ordinances, rules and regulations promulgated and enforced by the City and any other proper authority having jurisdiction over the conduct of the operations of the City of Superior. The Contractor shall comply with and observe federal, state and local laws that may be applicable to the project. In carrying out provisions of this Agreement or exercising power or authority granted to the Contractor thereby, there shall be no personal liability to the City of Superior, it being understood that in such matters the City of Superior act as representatives of the State. The Contractor is not an agent of the State. 6. Assignment of Agreement. The Contractor shall not subcontract, assign or transfer any part of this work to any other parties without the express written agreement of the City. 7. Claims. Claims, disputes and other matters in question arising from the performance of this Agreement shall be brought to the City of Superior prior to mediation, which is a condition precedent for litigation for all disputes aside from outstanding invoices. Contractor and City will in good faith efforts attempt to resolve disputes through a mutually agreed upon acceptable alternative. 8. Ownership of Documents and Data. All data or forms created, collected, received stored, used, maintained and other such documents or information prepared by the Contractor or any party pursuant to this Agreement shall become the property of the City on completion and acceptance of any of the Contractor’s work, or upon termination of the Agreement, and shall be delivered to the City upon request. 10. Indemnifications. The Contractor hereby agrees to indemnify, and hold harmless the City, its elected and appointed officials, officers, employees, representatives and volunteers, and each of them, from and against suits, actions, legal or administrative proceedings, City of Superior Service Agreement Agreement 5 claims, demands, damages, liabilities, interest, attorneys' fees, costs, and expenses to the extent caused by a negligent act, error or omission, of Contractor or of anyone acting under its direction or control or on its behalf. The obligation to indemnify, and hold harmless the City, its elected and appointed officials, officers, employees, agents, representatives and volunteers, and each of them, shall be applicable unless liability results from the sole negligence of the City, its elected and appointed officials, officers, employees, agents, representatives and volunteers. The Contractor agrees to provide the City with all defense costs from any third-party claim brought against the City to the extent that such claim is caused by any negligent act, error or omission of the Contractor or by anyone acting under the Contractor’s direction or control. In the event that Contractor employs other persons, firms, corporations or entities (sub - contractor) or volunteers as part of the work covered by this Agreement, it shall be Contractor’s responsibility to require and confirm that each sub -contractor enters into an Indemnity Agreement in favor of the City, its elected and appointed officials, officers, employees, agents, representatives and volunteers, which is identical to this Indemnity Agreement. This indemnity provision shall survive the termination or expiration of this Agreement. 11. Deficiencies. Contractor shall not be entitled to payment for work found deficient or failing to conform to the requirements set forth in this Agreement or as outlined in a supplemental Agreement and is not entitled to further payments until corrected. The City will inform the Contractor of any deficiencies and/or items that do not conform to this Agreement within thirty (30) days of receipt. 12. Final Payment. Prior to final payment, the City of Superior shall review expenditures submitted by Contractor to determine the satisfaction thereof; it will be at the City of Superior’s sole discretion when the final payment is made. Final payment will be made to Contractor within thirty (30) days of the City’s acceptance of services as complete. 13. Termination. This Agreement may be terminated by either party without cause upon thirty (30) days written notice to the other. In the event of termination, Contractor shall be paid for services performed to termination date. Administrative fees shall be prorated to termination date. The results of the work by Contractor shall immediately be turned over to the City of Superior and is a condition of final payment. 14. Warranty of Documents. The City, its representatives, employees, and agents make no representations of the accuracy of documents, drawings, procedures, etc., provided to Contractor under this Agreement. All materials provided represent the City’s best understanding at the time of delivery. 15. Entire Agreement. This Agreement contains the entire understanding of the parties with respect to the maters contained herein and supersedes all other written and oral agreements between the parties with respect to such matters. City of Superior Service Agreement Agreement 6 16. Modification. This Agreement is binding only when signed by both parties. Any modifications or amendments must be in writing and signed by both parties. 17. Force Majeure. Each party shall be excused from any breach of this Agreement which is causes by war, strike, and act of Nature or other similar circumstances normally deemed outside the control of well-managed businesses. 18. Governing Law. The Agreement will be interpreted, and the rights and liabilities of the Parties determined, in accordance with the laws of the State of Wisconsin. 19. Headings and Captions. Headings and Captions appear solely for convenience of reference. Such headings and captions are not part of this Agreement and shall not be used to construe it. 20. Validity. If any provision or provisions of this Agreement shall be held to be invalid, illegal or unenforceable, the validity, legality and enforceability of the remaining provisions shall not in any way be affected or impaired thereby. 21. Integrated Agreement. This Agreement contains the entire Agreement and understanding among the Parties regarding the matters set forth herein and supersedes all previous negotiations, discussions, and understandings regarding such matters. The Parties acknowledge and represent that they have not relied on any promise, inducement, representation, or other statement made in connection with this Agreement that is not expressly contained herein. The terms of this Agreement are contractual and not a mere recital. 22. Standard of Care. Contractor represents that it will perform the Services in a manner consistent with that degree of care and skill ordinarily exercised by members of the same profession currently practicing under similar circumstances at the same time and in the same locality. To the extent Contractor’s services do not meet this standard of care; Contractor shall re-perform its work at no cost to the City. 23. Appropriation. State and/or Federal funds may be used to fund all or part of this Agreement. Allowances detailed in the Project scope shall be awarded at the City’s discretion, and is subject to available funding, project progress and other terms and conditions as identified by the City. The City will not be held liable for any damages incurred due to changes in State or Federal funding, including (but not limited to) a reduction, delay, or cancellation of the project. 24. Logo. The City grants the Contractor nonexclusive right to use its name, logo, copyright, and/or trademark in deliverables, as outlined in Exhibit A, produced by the Contractor on the behalf of the City. The City will provide the Contractor with an electronic copy of the most current logo to the Contractor for use in materials. The Contractor will, in turn, only use the most current logo of the City. Upon termination of this Agreement for any reason, the Contractor agrees to immediately stop using all City City of Superior Service Agreement Agreement 7 name, logos, copyright, and/or trademarks and will not represent itself in any way as having any relationship with the City. This Agreement does not allow the Contractor to sublicense or grant permission to any other entity. 25. Non-Discrimination. Upon execution of this Agreement, Contractor agrees as follows: Contractor and all Subcontractors do not discriminate against any employee, applicant for employment, independent contractor, or any other persons because of race, color, religion, sex, sexual orientation, gender identity, or national origin. 26. Authority. The Contractor represents that it has the authority to enter into this Agreement. If the Contractor is not an individual, the person(s) signing on behalf of the Contractor represents and warrants that they have been duly authorized to bind the Contractor and sign this Agreement on the Contractor’s behalf. In Witness Whereof, the parties intending to be legally bound have executed this agreement on the day and year set forth above. Signatures Firm Name: Upper Minnesota Film Office Address: 1910 Middle Lane Duluth, MN 55811 _____________________________ Shari Marshik, Executive Director ATTEST: CITY OF SUPERIOR, WISCONSIN ___________________________________ Jim Paine, Mayor Heidi Blunt, Clerk ___________________________________ Nicholas Rhinehart, Finance Director Frog Prell, City Attorney Provision has been made to pay the liability that will accrue under this contract. *Approved at the Superior Tourism Commission meeting on                                  Tourism Development Commission   2026 GRANT APPLICATION                                                             DATE:  ___________________________      The Tourism Development Commission (TDC) Marketing Grant Program offers marketing funding  and guidance to make tourism‐related projects and events. The grant  reimburses organizations for  qualified marketing costs.     1.  About Your Project/Event   Name/Title of Applicant:   Date of Project/Event:   Goal/Purpose of Project/Event:   Total Funds Requested:   Please describe your project/event (150-200 words max). If applicaple, attach visual aids.              Estimate the percentage of attendees who are local residents versus overnight visitors your project/event is expected to attract. (25 words max)     How have you measured this in the past, or will it be measured at this project or event? (50 words max) Please attach your project/event budget, as well as your media or PR plan.   Are there o  c   Has your organization received any other contributions or sponsorships for this project/  event? If yes, who? (25 words max)      If fundraising is a part of your project/event, which organization will you be supporting with   funds raised at this event? (25 words max)     Are there o  c   If your project/event is supported with Tourism Development Commission funding this year,  this does not guarantee it will be provided the same or any funding in future fiscal years. What plans do you have in place with this project/event to fund it in future years? (150-200   words max)        Application completed & submitted by  Print Name   Title     Contact info (if not listed above)  ___________________________________________________    I, the undersigned, certify that the information provided in and with this statement is true and  accurate.       Signature    Date     2.  About Your Organization   Name of Organization:   Physical Address:    Mailing address:    Federal EIN/Tax ID Number:   Website:   Main Contact Person:   Phone Number(s):   Email Address:   Is your organization a non‐profit?           Yes   Organization FEIN number is listed above.          No  Grant Recipient Requirements • Include the “Superior Tourism Development Commission” as a sponsor of the event/project or list how you plan to recognize the support of the TDC. • Email all specific information regarding the event/project to City's marketing contract holder for inclusion in advertising, calendar of events, web sites, etc. For all grants awarded, the TDC expects a post-event summary of operating expenses, including an estimate of the number of people who attended. This summary must be provided within 60 days following the event/project, along with copies of all paid receipts and invoices for expenditures in order to receive the second half of granted funds. The TDC may ask for additional information if necessary. If you have any questions with this reporting requirement, please ask at time of application. If grant funds are awarded, 50% of the awarded amount may be requested at least 30 days prior to the start of the event/project. The remaining 50% of the awarded funds will only be dispersed once the post-event summary is received and approved. Drop off or mail completed applications and all materials to: City of Superior Attn: Tourism Development Commission, Chairperson 1316 North 14th Street Suite 200 Superior, WI 54880 If you do not receive a confirmation email or call within a week of submitting your application, please follow up with the City Clerk’s Office as your application may not have been received. Please refrain from sending applications/evaluations in binders. Call 715-395-7200 for more information. 5                              2026 TDC GRANT   Operating Expense Summary                                                            DATE:  ___________________________       Earned Revenue  $ Amount Expenditures $ Amount Admissions    Salaries    Memberships    Office/Administration    Workshops/Training    Marketing/Publicity    Food/Concessions    Equipment    Grants/Donations    Transportation    Fundraisers    Supplies    Volunteer Hours  (X rate/hour)    Insurance    In‐Kind Contributions  (please specify)    Other (specifyb elow):  Other (specify below):  TOTAL    TOTAL      Supplemental Question      I, the undersigned, certify that the information provided in and with this statement is true and  accurate.   Print Name   Title         Signature    Date     How many participants did your organization serve at your event? (List approximate number  if necessary.)    6 Adopted xx/xx/2026 2022 2023 2024 2025 2026 2026 Actual as 2026 2027 2028 2029 2030 2031 Actual Actual Actual Actual Budget of 5/22/2026 Projection Proposed Projected Projected Projected Projected 823-0000-412.10-00 SALES AND USE / PUBLIC ACCOM. TAXES (798,103) (896,581) (964,276) (1,016,092) (970,000) (172,749) (970,000) (979,700) (989,497) (999,392) (1,009,386) (1,019,480) 823-0000-418.10-00 INTEREST & PEN. ON TAXES / INTEREST & PEN/TAXES/SP A - - - (51,787) - - - - - - - - 823-0000-437.64-00 REVENUE FROM LOCAL GOV'TS / REV FROM LOC GOVT/PD GRAN - - - - - - - - - - - - 823-0000-485.10-00 DONATIONS/CONT-PRIVATE / DONATIONS/CONT-PRIVATE - - - - - - - - - - - - 823-0000-487.10-00 OTHER MISC REVENUE / OTHER MISC REVENUE (106,177) - - (14,967) - - - - - - - - 823-0000-487.11-00 OTHER MISC REVENUE / OTHER MISC REVENUE-MERCHANDISE SALES - (1,104) (33) (33) (1,000) - (1,000) (1,000) (1,000) (1,000) (1,000) (1,000) 823-0000-492.10-00 TRANSFERS FROM OTHER FNDS / TRANSFERS FROM GENL FUND - - - - - - - - - - - - Total Revenue (904,280)$ (897,685)$ (964,309)$ (1,082,878)$ (971,000)$ (172,749)$ (971,000)$ (980,700)$ (990,497)$ (1,000,392)$ (1,010,386)$ (1,020,480)$ Attachment A City of Superior Account Number/Name 2027 Tourism Development Commission Revenue Budget - Fund 823 Adopted xx/xx/2026 2022 2023 2024 2025 2026 2026 Actual as 2026 2027 2028 2029 2030 2031 Actual Actual Actual Actual Budget of 5/22/2026 Projection Proposed Projected Projected Projected Projected 823-5970-597.11-10/SALARIES / SALARIES-PERMANENT-REGULR - - - - 59,617 - 59,617 62,598 65,728 69,014 72,465 76,088 823-5970-597.29-90 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-MISC 250,000 328,066 16,529 72,427 300 - 300 300 300 300 300 300 823-5970-597.29-91 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-MARKETING - 29,279 112,924 180,811 89,834 64,103 89,834 106,030 106,030 106,030 106,030 106,030 823-5970-597.29-92 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-CAMPAIGNS - 121,666 20,188 96,468 56,201 26,541 56,201 56,201 56,201 56,201 56,201 56,201 823-5970-597.29-93 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-VISITOR CENTER - 97,252 94,435 94,435 73,018 94,225 73,018 81,116 81,116 81,116 81,116 81,116 823-5970-597-29.94 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-MEDIA BUYS - 5,247 176,473 20,931 182,544 90,755 182,544 202,789 202,789 202,789 202,789 202,789 823-5970-597-29.95 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-MERCH EXP - - 120 77,420 - - - - - - - - 823-5970-597.32-10 PUBLICATION, SUBS, DUES / PUBS, SUBS, DUES 108 - 348 - - - - - - - - - 823-5970-597.39-10 OTHER SUPPLIES & EXPENSE / OTHER SUPPLIES & EXPENSE - 98 886 1,956 675 341 675 675 675 675 675 675 823-5970-597.72-11 GRANTS & DONATIONS/TRAVEL SUPERIOR - - - - - - - - - - - - 823-5970-597.72-16 GRANTS, DNTNS-OTHER ORGAN / BONG MUSEUM 149,012 150,000 150,000 150,000 150,000 50,144 150,000 150,000 150,000 150,000 150,000 150,000 823-5970-597.72-22 GRANTS, DNTNS-OTHER ORGAN / TOURISM GRANTS - 980 2,650 55,688 30,000 - 30,000 30,000 30,000 30,000 30,000 30,000 823-5970-597.72-23 GRANTS, DNTNS-OTHER ORGAN / UNALLOCATED - - - - - - - - - - - - 823-5970-597.72-24 GRANTS, DNTNS-OTHER ORGAN / FILM - - - - 20,000 - 20,000 20,000 20,000 20,000 20,000 20,000 823-5970-597.82-10/CAPITAL IMPROVEMENTS / CAPITAL IMPROVEMENTS 16,938 - 34,000 34,000 - - - - - Total Expense 399,120$ 732,587$ 574,553$ 767,072$ 662,189$ 360,108$ 696,189$ 709,709$ 712,839$ 716,125$ 719,576$ 723,199$ Attachment B 2025 2026 2027 Budget Proposed Projected 29-94Media 164,593 182,544 202,789 29-91 and 29-92Agency 131,674 146,035 162,231 29-93Production 32,919 36,509 40,558 29-93Contingency 32,919 36,509 40,558 362,105 401,597 446,136 Account Number/Name City of Superior 2027 Tourism Development Commission Revenue Budget - Fund 823 SWIM CONTRACT