BID Board — Agenda packet
City of Black River Falls · Jackson County · BID Board · meeting of Aug 13, 2026 · Agenda packets
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Business Improvement District (BID) Board
AGENDA - REVISED
City Hall, 101 S. Second Street, Black River Falls, WI
Thursday, August 13, 2026 – 5:30pm
Join Zoom Meeting:
https://us02web.zoom.us/j/82556614509?pwd=NCb57uifFcaxsnvBrmOV0iztgn7aVv.1
OR Dial: 1-312-626-6799 Meeting ID: 825 5661 4509 Passcode: downtown
1. Call to Order
2. Roll Call
3. Update on Type 1 I-94 Historic District signage – City Administrator
4. I-94 billboard renewal options – Action
5. Request for $826.00 for holiday roping for downtown light poles – Action
6. Request for $1,475.00 to fund Downtown Trick or Treating – Action
7. Request for Small Business Saturday funding – Action
8. Downtown tree review & recommendations – Legacy Trees
9. Adjourn
Posted: August 11, 2026
r
Historic Downtown
Black River Fal ls
EXIT 115
10.5 L
-16.625 1 55.625
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E3-1;
9.000" Radius, 2.000" Border, White on, Brown;
"Historic", E Mod; "Downtown", E Mod; "Black", E Mod; "River", E Mod; "Falls", E Mod; "EXIT", E; "115", E;
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Historic Downtown Black River Falls Sign Locations (1-94)
Sign #1: 1-94 WB
Install E3-1 "Historic Downtown Black River Falls (Exit 116)" sign approx. 950ft east of the E1-
1A "1 1/2 Mile" Advanced exit sign for STH 54/Wis Rapids/Black River Falls (Exit 116)"- just
outside of the guardrail section.
RTE: Reit CNN:
094W 5 JACKSON
DATE
06/24/2024 111000
SURF Ylt
2022 A
;AMUR& I SIN CUM MILE
3 I 229.827
COORDINATE:
44274779, .90.796.328
Sign #2: 1-94 EB
Install E3-1 "Historic Downtown Black River Falls (Exit 115)" sign approx. 1250ft east of the E1-
1A "1 Mile" Advanced exit sign for USH 12/STH 27/Merrillan/Black River Falls (Exit 115)"- just
outside of the guardrail section at the McNulty Rd overpass.
ROE: RON: CNTY: DATE:
094E 5 JACKSON 04/177202.5
Sit SURS_VE ME
106820 2022 I A 3-' STN CUM MITE
113.652
COORDINATE
44.314223, -90,863718
*Ramp signs would not be required with the existing signage at the ramps.
Open-Ended Signing Contract Work Order (Contract 0510558: FY27)
Work Order Number TBD Region Northwest - Eau Claire
Date TBD Contact Matt Reddy (WisDOT NW Region)
PO Number TBD Phone Number 715-577-4495
Project ID Number P&T ID (TBD) Notes Installing two E3-1 "Historic Downtown Black River Falls" signs (EB in advance of
Exit 115 & WB in advance of Exit 116). THIS IS JUST AN ESTIMATE, ACTUAL
COSTS WILL NOT BE KNOWN UNTIL BEAM ELEVATIONS ARE TAKEN.
County Jackson
Route 1-94 EB & WB
Description Quantity Unit Price Cost Notes
Mobilization - Routine Daytime Work 2 EACH $ 1,587.60 $ 3,175.20 Signs #1 & 2: Pour bases & install beams/signs.
MASH Surveying & Mobilization 2 EACH $ 1,191.75 $ 2,383.50 Signs #1 & 2: Survey beam elevations.
Traffic Control Shoulder Closure 1 EACH $ 1,029.00 $ 1,029.00 Sign #1: I-94 WB (Exit 116): Pour bases.
Sign Supports Drilling Shaft 24-Inch 20 LF $ 36.75 $ 735.00 Sign #1: I-94 WB (Exit 116): Pour bases.
Sign Supports Concrete Masonry 2.4 CY $ 1,325.00 $ 3,180.00 Sign #1: 1-94 WB (Exit 116): Pour bases.
Sign Supports Steel Reinforcment HS 360 LB $ 7.35 $ 2,646.00 Sign #1: 1-94 WB (Exit 116): Pour bases.
Traffic Control Shoulder Closure 1 EACH $ 1,029.00 $ 1,029.00 Sign #1: 1-94 WB (Exit 116): Install beams & sign.
H.S. Steel Sign Supports, Installed 120 days 1279 LB $ 7.82 $ 10,001.78 Sign #1: 1-94 WB (Exit 116): Install beams & sign.
Signs Type I Reflective SH, 90/120 days 126 SF $ 45.40 $ 5,720.40 Sign #1: I-94 WB (Exit 116): Install beams & sign.
Traffic Control Shoulder Closure 1 EACH $ 1,029.00 $ 1,029.00 Sign #2: I-94 EB (Exit 115): Pour bases.
Sign Supports Drilling Shaft 24-Inch 20 LF $ 36.75 $ 735.00 Sign #2: I-94 EB (Exit 115): Pour bases.
Sign Supports Concrete Masonry 2.4 CY $ 1,325.00 $ 3,180.00 Sign #2: I-94 EB (Exit 115): Pour bases.
Sign Supports Steel Reinforcment HS 360 LB $ 7.35 $ 2,646.00 Sign 442: 1-94 EB (Exit 115): Pour bases.
Traffic Control Shoulder Closure 1 EACH $ 1,029.00 $ 1,029.00 Sign #2: 1-94 EB (Exit 115): Install beams & sign.
H.S. Steel Sign Supports, Installed 120 days 1279 LB $ 7.82 $ 10,001.78 Sign #2: 1-94 EB (Exit 115): Install beams & sign.
Signs Type I Reflective SH, 90/120 days 126 SF $ 45.40 $ 5,720.40 Sign #2: I-94 EB (Exit 115): Install beams & sign.
/12.—tayl_t e TOTAL $ 54,241.06
Brad Chown
From:
Sent:
To:
Subject:
Hello Brad
Jarod Meyer
Tuesday, July 21, 2026 1:00 PM
Brad Chown
FW: Order details for 78344
Could you take the bottom quote of holiday roping for the downtown light poles to BID and see if they would
once again pay for this? Dana at Falls Florist said would want to order by 8/24.
Thanks!
Jarod
Jarod Meyer I Parks and Recreation Director I City of Black River Falls I 101 S. Second St. I Black River Falls,
WI 54615 1715-284-9246
From: Falls Florist <FallsFlorist@outlook.com>
Sent: Tuesday, July 21, 2026 12:51 PM
To: Jarod Meyer <brf.rec@blackriverfallswi.gov>
Subject: Order details for 78344
Here are the details of the order you placed. If you have any questions, please call us at the number
listed below. Thanks for your business.
Falls Florist & Greenhouse
704 Main St.
Black River Falls, Wisconsin 54615
(715) 284-2821
Order Number:
Delivery Date:
Order Date:
Account:
Name:
Address:
City:
Telephone:
Customer
Jarod Meyer Parks and Rec
Black River Falls, WI 54615
Recipient
78344
11/12/2026
7/21/2026
Name:
Address:
1
City:
Telephone:
Product Information
Quantity Description Price Discount Ext. Price
14 Wreaths & Roping- 50 Ft. Roping $59.00 $0.00 $826.00
Sub Total: $826.00
Delivery: $0.00
Service: $0.00
Tax: $0.00
Tip: $0.00
Total: $826.00
Method of Payment
Date Method Amount Name Reference
Card Message
Falls Florist & Greenhouse
704 Main St.
Black River Falls, Wisconsin 54615
(715) 284-2821
fallsflorist@outlook.com
www.fallsflorist.com
You have received this e-mail from Falls Florist & Greenhouse in order to better serve you as a loyal
customer. If you do not want to receive e-mails on our specials and offers, please go here.
2
Downtown Trick or Treating
2023 - $800 (Pumpkin $250 Guess Weight Prizes $225 Candy 325)
2024 - $975 (Pumpkin $250 Guess Weight Prizes $225 Candy $500)
2025 - $1,000 (Pumpkin not available, $1,000 Candy)
2026 - Requesting $1,475
We are hoping to have a pumpkin again $475 and $1,000 for
candy was perfect last year, businesses still had to purchase
more but we were able to give each business 2-3 bags
(depending on how many pieces were in the bag) and we'd
love to be able to do that again
Small Business Saturday
2023 - $1,080 (36 businesses)
2024 - $1,200 (40 businesses)
2025 - $1,320 (44 businesses)
2026 - Requesting $1,380 at $30 each OR $1,840 at $40 each
We counted 46 businesses at $30 each, in years past some
businesses do not cash out check or donate the gift certificates
so it could be less or if we miscounted businesses, it could be
slightly more if we missed any. If we keep it the same, 46
businesses would be $1,380. We'd like to propose a discussion on
going to $40 each business this year ($10 more per business)
which would make the total $1,840.
Christkindl
Should sponsors write checks to the City of Black River Falls again
this year? *Chamber has agreed to write checks again this year
Office Address
N290 Pine Place
Hatfield, WI 54754
Website www.Iegacv-trees.com
Phone 715-670-8395
Email alli@legacy-trees.com
Nursery Address
W21518 11`h St
Trempealeau, WI 54661
Statement of Qualifications
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LEGACY -TREES
Emerald Ash Borer is the most recent reminder of why diversity is so critical in our urban forests. Legacy-Trees is a company
built upon the principles of diversity and stewardship. Our founder, Ron Zillmer, has spent over 30 years as a champion of
urban forestry and specifically proper planting depth and root physiology. His vision is to not only create a better tree
planting system, but to leverage this system into creating urban forests that will last for generations, not decades.
Legacy-Trees offers a unique, cutting-edge tree planting system that is new to this industry. Our planting process focuses on
utilizing air root pruning technology in an above-ground platform that mimics the way trees would grow in the forest. It is
important to note that Legacy-Trees does not utilize a soilless mix which is common in container production. We utilize
engineered soil blended with compost and top dressed with mulch to create soil conditions within this package that closely
match the conditions found in the forest.
Because this system provided is such a unique and successful tree planting method, Legacy-Trees lock onto our platform
base and rarely require staking and strapping. Dynamic loading of the tree above ground due to wind stimulates colonization
of the site by the root system and Legacy-Trees do not require a support system following transplanting into the landscape.
Additionally, the primary limiting factor to root growth is available oxygen in the soil, the Legacy-Trees system revolves
around maximizing the amount of available oxygen in the soil. The root systems produced by Legacy-Trees are in balance
with the above ground portion of the tree because they have not been cut or damaged in 2 years. Furthermore, this planting
technique does not damage roots at the time of transplanting. This balanced above and below ground tree can immediately
colonize the site.
Black River Falls Downtown Street Trees
On Monday July 13, Ron Zillmer, Alli Parker, and Brad Chown looked at the downtown trees planted in
sidewalk cutouts at the request of Brad Chown. The goal of this meeting was to simply discuss why the
trees planted in these cutouts have not performed well and recommendations for next steps if there was
interest in addressing this issue.
Why have the trees planted in these cutouts not performed since planting?
• Improper Species Selection - Japanese Tree Lilac are the trees planted in these cutouts. The
number one issue here is species selection. Contrary to popular belief, the soil conditions found
in these cutouts are overly wet due to the inability for the soil to drain. Japanese Tree Lilac do
not like having a wet root system. Therefore, they are never going to perform well in this
environment.
• Improper Planting Depth - These trees were planted too deep in the ground. They have stem
girdling roots growing from the root flare that is cutting off the supply of nutrients from the root
system to the top of the tree. This issue starts in nursery production and is difficult to correct in
the landscape at planting time, this is a common and widespread issue that Legacy-Trees® is
actively trying to combat and educate the public about.
Legacy -Trees® Recommendations and Observations
• There is a desire for heathy flourishing trees to be planted in these cutouts.
• Beautiful downtown flower baskets and beautiful downtown trees create an attractive
atmosphere for tourism.
• The recommendation for tree planting in these sidewalk cutouts is for Hybrid Elm. Here are
some key features of the hybrid elm and why this is our top recommendation.
o Root System - This tree is a riparian species; the definition of riparian is running water.
This means that this tree's root system is highly adaptable to changing soil moisture
conditions. They grow on the flood plains and can handle flooding and drought better
than any other species of tree out there. Because of the soil conditions present in sidewalk
cutouts, a riparian root system is designed to perform in that environment.
o Canopy Structure - Vase shape canopy and branch architecture. The hybrid elm
selections we can offer provide a more pronounced pyramidal to oval canopy that will not
obstruct the businesses downtown.
o Branch Clearance — The goal for downtown trees is to provide beauty and shade to the
concrete jungles created by humans. The importance of having the canopies above the
business's downtown is critical to not only appease the business owners, but also to
provide visibility to tourists that want to patronize our local establishments. Because
these trees will grow quickly, Legacy-Trees® would work with the city to aggressively
prune these trees in their juvenile form so that we can have the branch clearance that is so
crucial. We utilize the rule of 1/3 clear trunk to 2/3 canopy. On a Hybrid Elm, we would
create at least 20 feet of clearance by pruning branches in their juvenile form within the
first 5 years to set these trees and our downtown up for success.
o Disease Resistant — The hybrid elm is highly disease resistant to Dutch Elm Disease
meaning it was hybridized and cloned so that we could still have the "elms of old"
populating our streets without Dutch Elm Disease plaguing our streets again.
Additionally, the disease in the elms spread due to the root systems grafting together in
the landscape, this is less of a concern in a downtown cutout where trees are planted in
individuals' grates.
Concrete Upheaval — A common point of frustration for tree planting is when the root system starts to
upheave the concrete sidewalks around them. Because Legacy-Trees® is a local company with expertise
in plant health care, we can connect the city to low cost fast acting growth regulators that will essentially
hold the tree at its desired size for the remainder of its life in the sidewalk cutout. Once these trees reach
their ideal size class for the space they have been planted, the growth regulator helps hold the tree at that
size to avoid issues like upheaving the concrete sidewalks and outgrowing the space they were planted
in.
Summary
Legacy-Trees® is a business comprised of people that were born and raised in Black River Falls. Ronald
Zillmer our founder and president grew up in this community and raised myself (Allison Parker) and my
brother Zack Zillmer here. Zack and I now work for Legacy-Trees®. This community matters to us, and
the success of our downtown stimulates our economy and creates more opportunities for people starting
families and businesses in this area. Because of this, Legacy-Trees0 would like to offer downtown
Black River Falls the professional installation of Legacy-Trees® at $300.00 per unit. This is typically
sold at a premium of $500.00 per tree, but because we understand budget constraints and have a
personal interest in the success of downtown Black River Falls, we are interested in extending this
discounted rate. Additionally, these trees will come with a 5-year warranty from Legacy-Trees® that
will be at no additional cost to the city. This 5-year warranty provided by Legacy ensures that we are
sending a representative to prune these trees 3 to 5 times in the first five years of its life in the sidewalk
cutout. When we discussed branch clearance previously, this is what we are talking about, and it can be
achieved with a hand pruner in the early stages of the tree's life.
Please consider this proposal for tree planting and Legacy-Trees® professional recommendation for next
steps within these sidewalk cutouts.
Source: City of Black River Falls website. First collected Oct 11, 2026.