Business Improvement District (BID) Board — Agenda packet

Business Improvement District (BID) Board AGENDA City Hall, 101 S. Second Street, Black River Falls, WI Thursday, September 25, 2025 — 5:30pm Join Zoom Meeting: https://us02web.zoom.us/j/81513967109?pwd=ZHciwbeOymSNb01ZoTDfalcxfP5n88.1 OR Dial: 1 312 626 6799 Meeting ID: 815 1396 7109 Passcode: downtown 1. Call to Order 2. Roll Call 3. Consider I-94 billboard options presented by Lamar Outdoor — Action 4. Adjourn Posted: September 9, 2025 9/9/25, 1:53 PM Black River Falls BID Board - Interstate Boards MAP #1 BLACK RIVER FALLS BID BOARD - INTERSTATE BOARDS Knapp Spring Valley Menomonie Durand 25 (35 Lake City Pepin 16-0 Nelson 63) Wabasha ester Plainview Elgin (L2). 0 Alma Colfax Cochrane 61 29 Elk Mound Chippewa Falls Lake Hallie (z3, Eau Claire Cleghorn Mondovi al6) Arcadia 0 Strum 93 Cadott Boyd Stanley Thorp Fall Creek 0 0 Augusta 11 Osseo C3 Pigeon Falls Whitehall Blair Ettrick Fountain City ® O Minnesota City Altura @ Galesville Winona Eyota Lewiston St Charles (53) Chatfield sz ,ring Valley Fountain Lanesboro Preston Harmony Rushford 14 Houston as Caledonia Spring Grove Mabel Holman Onalaska La Crosse 33 26 C3 Cashton Brownsville Coon Valley Stoddard Westby Fairchild ,12 c75 Merrillan T1, Hixt 0 Black River Falls Melrose OD Bangor CD 73 Dorchester Owen Abbotsford Colby Greenwood Loyal 73 Edgar 97 Stratford Spencer Granton 10 Neillsville O Millston ci Fort McCoy Springs 76 Viroqua Tomah Norwalk Ontario 0 La Farge °1 Viola 82 Reads town Marshfield Arpin Wausau Weston Kronenwetter Mosinee 34 iE0 Aniwa Rosholt Junction City ® Polonia Stevens Point 0 80 Vesper Rudolph 73) Pittsville Wisconsin Rapids Nekoosa so 0 Necedah Arkdale Adams Camp louglas New Lisbon Kendall Mauston 13 92 Elroy 0 Lyndon Station Hillsboro 0 33 Reedsburg Wisconsin Dells Plover i as Mattoon Boa Wittenberg @'9T) Tigerton 10 Amherst Almond Plainfield Hancock Coloma Westfield 73 Iola g§) @ Waupaca Wild Rose Wautoma We Redgranite 73 g Princeton 23 Montalto zz Portage Pardeeville Marke 73 Randol Baraboo Map data 02025 Google to km Report a map error (1-41t4.4.F7) LA CROSSE 800.658.9095 lamar.com/lacrosse 9/9/25, 1:53 PM Black River Falls BID Board - Interstate Boards LOCATION LIST BLACK RIVER FALLS BID BOARD - INTERSTATE BOARDS Map Icon Label Panel # Geopath Id 30848735 Media/Style Facing H x W "Impression values based on: Total Population *Weekly Impressions Ilium. 63,477 NO 1 8037 Junior Bulletin / Regular West 8' 0" x 20' 0" Location: 1-94 3 MI EAST OF HWY 10 W/1 Current Advertiser: LAMAR COVER - LA CROSSE Rate: $385.00 Production Cost: $360 YES 2 64346 Location: I 94 2.3 mi E/O WI 85 SS 30582167 Junior Bulletin / Regular West 8' 0" x 18' 0" 82,909 Current Advertiser: ALL THINGS AMISH & MORE Rate: $560.00 Production Cost: $324 4 3 646580 Location: I 90-94 2.7 mi W/O Cty Rd PP NS 30582202 Junior Bulletin / Regular East 8' 0" x 18' 0" 111,738 NO Current Advertiser: LAMAR COVER - LA CROSSE Rate: $560.00 Production Cost: $324 4 64828 30582220 Permanent Bulletin / Regular East 14' 0" x 48' 0" 141,763 YES Location: I 90-94 0.7 mi W/O Cty Rd C NS Current Advertiser: LAMAR COVER - LA CROSSE Rate: $1,240.00 Production Cost: $1,512 LANL41? ) LA CROSSE 800.658.9095 ; lamar.com/lacrosse 9/9/25, 1:53 PM Black River Falls BID Board - Interstate Boards LOCATION LIST BLACK RIVER FALLS BID BOARD - INTERSTATE BOARDS Map Icon Label Panel I/ Geopath Id Media/Style Facing 5 1927 169775 Permanent Bulletin / Regular East Location: I-94/90 S/S 50' W/O CTY HWY C E/F Current Advertiser: LAMAR COVER - LA CROSSE Rate: $2,000.00 Production Cost: $1,512 Total Weekly Impressions: 535,263 "Impression values based on: Total Population H x W *Weekly Impressions Ilium. 14' 0" x 48' 0" 135,376 YES (LAMAR) LACROSSE I 800.658.9095 lamar.com/lacrosse 9/9/25, 1:53 PM Black River Falls BID Board - Interstate Boards PANEL #8037 0' 1-94 3 MI EAST OF HWY 10 W/1 Jai ADVERTISING STRENGTHS: Right hand read visible to eastbound traffic on 1-94. Location would target Black River Falls, La Crosse, Madison, Milwaukee and northern Illinois. Li 0 Pasture Prime Farm Google WEEKLY IMPRESSIONS: 63,477* MEDIA TYPE/STYLE: GEOPATH ID: LAT/LONG: MARKET: PANEL SIZE: FACING/READ: ILLUMINATED: RATE: PRODUCTION COST: SHIPPING ADDRESS: 1329 Interchange Place LaCrosse, WI 54603 Location #1 Map data r.c2)2:;2.5. Junior Bulletin - Regular 30848735 44.54268 -91.16073 JACKSON 8' 0" x 20' 0" View Spec Sheet West / Right NO $385.00 $360 *Impression values based on: Total Population (L...4,./V1. 4klit) LACROSSE 800.658.9095 I lamar.com/lacrosse 9/9/25, 1:53 PM Black River Falls BID Board - Interstate Boards PANEL #64346 IO 194 2.3 mi E/O WI 85 SS a , L • ADVERTISING STRENGTHS: A right-hand read located on a busy I 94 traveling eastbound towards Black River Falls and Tomah where 190 joins I 94 east and west bound traffic. Numerous businesses, shops and restaurants in both cities. WEEKLY IMPRESSIONS: 82,909* MEDIA TYPE/STYLE: GEOPATH ID: LAT/LONG: MARKET: PANEL SIZE: FACING/READ: ILLUMINATED: RATE: PRODUCTION COST: SHIPPING ADDRESS: Location #2 Map data 02C25 Junior Bulletin - Regular 30582167 44.36421 / -90.968561 JACKSON 8' 0" x18' 0" View Spec Sheet West / Right YES $560.00 S3241329 Interchange Place LaCrosse, WI 54603 *Impression values based on: Total Population (s_....anycApir) LACROSSE . 800.658.9095 ' lamar.com/lacrosse 9/9/25, 1:53 PM Black River Falls BID Board - Interstate Boards PANEL #64658O 10 I 90-94 2.7 mi W/O Cty Rd PP NS ; $ ADVERTISING STRENGTHS: Directional - A right-hand read 1/2 mile before 1-90 and 1-94 split. I-90 heads towards to Tomah, La Crosse and 1-94 heads towards to Eau Claire, St. Paul. WEEKLY IMPRESSIONS: 111,738* MEDIA TYPE/STYLE: GEOPATH ID: LAT/LONG: MARKET: PANEL SIZE: FACING/READ: ILLUMINATED: RATE: PRODUCTION COST: SHIPPING ADDRESS: Location #3 443„4 1 41„.s, Junior Bulletin - Regular 30582202 43.980741 / -90.426334 MONROE 8' 0" x18' 0" View Spec Sheet East / Right NO $560.00 $324 1329 Interchange Place LaCrosse, WI 54603 *Impression values based on: Total Population (1.-41‘01.4.7i) LA CROSSE 800.658.9095 lamar.com/lacrosse 9/9/25, 1:53 PM Black River Falls BID Board - Interstate Boards PANEL #64828 () I 90-94 0.7 mi W/O Cty Rd C NS 90 94 MN! Md to • ADVERTISING STRENGTHS: A right-hand read heading westbound leaving the Wisconsin Dells exits and heading towards La Crosse, Eau Claire, Hudson and Twin Cities Nelson Park al I. Location #4 CT L.2r,..er Camp Dr,..filne WEEKLY IMPRESSIONS: 141,763* MEDIA TYPE/STYLE: Permanent Bulletin - Regular GEOPATH ID: 30582220 LAT/LONG: 43.926573 / -90.274355 MARKET: JUNEAU PANEL SIZE: 14' 0" x 48' 0" View Siv§5 FACING/READ: East / Right ILLUMINATED: YES RATE: $1,240.00 PRODUCTION COST: $1,512 SHIPPING ADDRESS: 1329 Interchange Place LaCrosse, WI 54603 *Impression values based on: Total Population (1.....4/4.4..444) LACROSSE 800.658.9095 lamar.com/lacrosse 9/9/25, 1:53 PM Black River Falls BID Board - Interstate Boards PANEL #1927 01-94/90 S/S 50' W/O CTY HWY C E/F OW IE ADVERTISING STRENGTHS: Located on Interstate 94 near Camp Douglas. This board targets commuters, local and tourists traffic. Also targets travelers between Milwaukee and Minneapolis. Location #5 The REACT Center Wi Camp Douglas 190 AL : r St WEEKLY IMPRESSIONS: 135,376* MEDIA TYPE/STYLE: GEOPATH ID: LAT/LONG: MARKET: PANEL SIZE: FACING/READ: ILLUMINATED: RATE: PRODUCTION COST: SHIPPING ADDRESS: 6 Permanent Bulletin - Regular 169775 43.924171/ -90.270035 JUNEAU 14' 0" x 48' 0" )./igl.n.L.5pec Sheet East / Left YES 52,000.00 S1,512 1329 Interchange Place LaCrosse, WI 54603 *Impression values based on: Total Population (L.4/4/1APP) LACROSSE I 800.658.9095 lamar.com/lacrosse