Branding Committee — Minutes

A meeting of the Ad Hoc Branding Committee was held at City Hall in the City of Black River Falls on September 15, 2025 at 2:00 P.M. In attendance were committee members Mayor Jay Eddy, Al Chaney, Kerry Stilling, and Brad Chown . Committee mem bers Amanda Gunn and Nora Young were excused. 1. Mayor Eddy called the meeting to order at 2:04pm. 2. Kerry Stilling presented updated “B” Logo along with two newer concepts that included a tree/water version with pine trees above the word River and flowing water under and a heritage version that incorporated a feather, deer print, and fish as an icon. The group liked the simplicity of the tree/water version, it looked more sophisticated than the other options; it was identifiable from a distance; and worked in smaller versions as well. A deer was added to the tree/water version. There was discussion on if we could use the B Logo in some areas and the trees/water version in others. The heritage version looked to “Boy Scout” like. Brad Chown was tasked with sending the city’s current letterhead to the Stillings and getting feedback from M&M Sports on how the B Logo would be to embroider. 3. There was consensus to present three options to the Council to get their feedback. The B Logo, the tree/water version, and the tree/water/deer version will all be presented to the Council at the October 7th Common Council meeting. 4. Next meeting was set for Monday, September 22nd at 2:00pm to review the three versions with the changes discussed prior to presenting them to the Council. 5. The meeting was adjourned at 2:54 pm. A. Brad Chown City Administrator