Tourism Commission — Agenda packet

CITY OF MINERAL POINT 137 HIGH STREET, SUITE 1 MINERAL POINT, WI 53565 608-987-2361 OFFICE OF THE CITY CLERK-TREASURER Mayor – Danny Clark City Administrator | Matthew Honer | administrator@cityofmineralpointwi.gov City Clerk-Treasurer | Christy Skelding | cityclerk@cityofmineralpointwi.gov AGENDA CITY OF MINERAL POINT TOURISM COMMISSION Monday, September 14, 2026 | 9:00 AM Mineral Point Chamber of Commerce, 114 High Street, City of Mineral Point *ALL AGENDA ITEMS LISTED MAY HAVE ACTION TAKEN* 1. Call to Order, Roll Call, and Confirmation of Compliance with Open Meetings Law 2. Approval of May 19, 2026 minutes 3. Approval of Treasurer’s Report 4. Discover Wisconsin Update 5. Advertising Updates 6. Q1 Media Update 7. Content Creators Update 8. 2027 Mineral Point Bicentennial Celebration 9. Future agenda items 10. Establish next meeting 11. Adjournment Agenda Posted and Distributed: Thursday, September 10, 2026 Reasonable accommodations for participation in this meeting by persons with disabilities, as defined by the Americans with Disabilities Act, will be made upon request and if feasible. Please contact the City Clerk’s office (608-987-2361) at least 24 hours prior to the scheduled meeting so that necessary accommodations can be provided. MINUTES CITY OF MINERAL POINT TOURISM COMMISSION MEETING Tuesday, May 19, 2026 Chamber of Commerce Office, 114 High St. Mineral Point, WI CALL TO ORDER/ROLL CALL The meeting was called to order by Chair Spady at 9:03 AM. John Spady, Chair Present Bethany Brander Present Laura Cisler Present Lauren Powers Present Mike Zupke Present Keith Burrows Absent Others Present: Cory Bennett, Mineral Point Chamber of Commerce Executive Director APPROVAL OF FEBRUARY 24, 2026 MINUTES Motion (Brander/Cisler) to approve the minutes. Motion carried, all voting aye. APPROVAL OF THE TREASURER’S REPORT Zupke questioned whether the Commission was expecting additional revenue. Spady explained that the Commission has a projected budget of approximately $60,000-$65,000. Bennett explained that only fourth quarter deposits had been received at the time of the report. Motion (Powers/Brander) to approve Treasurer’s Report. Motion carried, all voting aye. DISCOVER WISCONSIN FEEDBACK Spady discussed YouTube views compared to the 2018 Discover Wisconsin episode. Cisler asked where else the episode could be viewed. Bennett stated the episode is embedded on the Mineral Point website and encouraged businesses and organizations to do the same. Cisler asked whether any reports had been received from Discover Wisconsin regarding the episode and requested Bennett follow up for additional information. ADVERTISING UPDATES Bennett shared advertising updates from APT, Midwest Living, and Hidden Valleys. Bennett also shared an email from an individual who saw Mineral Point featured from a content creator and is interested in visiting Mineral Point. Bennett shared information regarding submitted grant applications and presented a 2015-2025 room tax graph. Bennett noted that fourth quarter room tax collections increased from approximately $10,000 to $16,000 in the last year. Cisler advised the Commission to consider inflation and the changing value of the dollar when reviewing room tax numbers. The lodging Commissioner discussed dynamic pricing versus inflationary rate increases within Mineral Point lodging properties. Bennett explained a grant application that had been submitted and asked the Commission whether simply being open on a holiday qualifies as an “event.” It was noted that the application also included a separate planned event that qualified for funding. The Commission agreed that being open on a holiday alone does not qualify as an event. CONTENT CREATORS UPDATE Bennett shared information regarding rates from Midwest Guide content creator opportunities. The Commission discussed the benefits and drawbacks of working with content creators, with cost identified as the overriding factor. The Commission also discussed the importance of working with creators who have diverse audiences and followings. Spady made a motion to table discussions with Midwest Guide and instead begin discussions with Midwest Munchers. Zupke seconded the motion. Motion carried. Bennett will reach out to Midwest Munchers. 2027 MINERAL POINT BICENTENNIAL CELEBRATION Spady stated he had contacted state authorities to determine whether room tax funds could legally be used toward Bicentennial-related events and initiatives. He will update the Commission when additional information is received. FUTURE AGENDA ITEMS ● Bicentennial ● Content Creators Bennett noted she forgot to bring up Q1 Media advertising regarding the campaign. The Commission discussed Q1 Media and whether Q1 should promote the Discover Wisconsin episode. Spady stated he would like to see the episode promoted, while Bennett shared that Q1 did not feel the Discover Wisconsin episode should be part of the campaign focus. The Commission also discussed events and initiatives they would like Q1 Media to help promote, including potential “250th Historic Visits” branded ideas. ESTABLISH NEXT MEETING The next meeting was established for September 14, 2026 at 9:00 AM. ADJOURNMENT Chair Spady adjourned the meeting with no objections at 10:14 AM. Tourism Commission - Balance Sheet 1/1/2026 - 6/30/2026 Revenues Total Funds Budget 2026 Over/(Under) Room Tax Net $ 33,332.25 $ 58,900.00 $ (25,567.75) Interest $ 89.28 $ 200.00 $ (110.72) Total $ 33,421.53 $ 59,100.00 $ (25,678.47) Expenses Total Funds Budget 2026 Over/(Under) Print $ 10,740.00 $ 11,150.00 $ (410.00) Digital Marketing $ 2,482.76 $ 21,100.00 $ (18,617.24) Misc $ 131.28 $ 2,000.00 $ (1,868.72) Postage $ 1,643.09 $ 2,650.00 $ (1,006.91) Grants $ 4,500.00 $ 6,500.00 $ (2,000.00) Chamber of Commerce Service Fee $ 8,000.00 $ 16,000.00 $ (8,000.00) Total $ 27,497.13 $ 59,400.00 $ (31,902.87) Tourism Commission - Cash Flow Statement 4/1/2026 - 6/30/2026 CHECKING Beginning Balance $ 24,948.04 Check# DISBURSEMENTS: 3151 MP Railroad Museum $ 500.00 3152 Iowa County Fair $ 500.00 3153 SW WI Cornish Society $ 500.00 3154 Gallery Night $ 500.00 3155 Fall Art Tour $ 500.00 3156 MP Gospel Fest $ 500.00 3157 Driftless Film Fest $ 500.00 3158 Shake Rag Alley $ 500.00 3159 MP Chamber - 1st Quarter Payment $ 4,000.00 3160 MP Chamber - Social Media Boost Reimbursement $ 44.24 3161 Lion & Porcupine $ 356.50 3162 Chamber Candle Light Grant $ 500.00 3163 Wisconsin Cheese Please $ 1,724.82 3164 Midwest Living $ 6,292.00 3165 MP Chamber - Qtr 2 Payment $ 4,000.00 Farmers Savings Bank - Check Charge $ 20.50 Total Disbursements $ 20,938.06 RECEIPTS: 4/30/2026 Interest $ 15.87 5/14/2026 Deposit $ 16,534.86 5/29/2026 Interest $ 15.45 6/30/2026 Interest $ 14.27 Total Receipts $ 16,580.45 Account Ending Balance $ 20,590.43