Comprehensive Plan Sub-Committee — Agenda packet
Town of Rome · Adams County · Comprehensive Plan Sub-Committee · meeting of Aug 3, 2026 · Agenda packets
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Positively applying the tools of government to serve and protect our people,
strengthen our community and promote prosperity.
Town of Rome
Nekoosa, WI 54457
www.romewi.gov
AGENDA
COMPREHENSIVE PLAN SUB-COMMITTEE MEETING
MONDAY, AUGUST 3, 2026 3:00 PM ROME MUNICIPAL BUILDING
1156 Alpine Drive
Nekoosa, WI 54457
1. Call to Order
2. Roll Call
3. Certify Posting of Meeting
4. Approve the Agenda
5. Citizen Comments – During the Citizen Comment period of the agenda the Comprehensive Plan Sub-Committee
welcomes comments from any town resident, not a member of the Sub-Committee, on any item not on the agenda.
Please know that pursuant to State law the Sub-Committee cannot engage in conversation with you but may ask
questions. The Sub-Committee may refer the item to staff, a standing committee or a future agenda for discussion
and action. Each person wishing to speak will have up to 3 minutes to speak. Speakers are asked to submit an
orange card to the Sub-Committee secretary providing their name, address and topic for discussion.
a. The Sub-Committee will also take comment from the public on agenda items as called by the facilitator, but not
during Citizen Comments. Please note that once the Sub-Committee begins discussion on an agenda item no
further comment will be allowed from the public on that issue.
DISCUSSION AND POSSIBLE ACTION ON THE FOLLOWING ITEMS:
6. Discussion and possible action – Review of 2016 Comprehensive Plan
7. Discussion and possible action – Review updates to Chapter 1 of the Comprehensive Plan provided by Chairman Lake
DATES AND ITEMS FOR FUTURE AGENDA/MEETINGS
8. Next agenda items
9. Next meeting date and time
ADJOURNMENT
“Speak Your Peace” Commitment – A reminder that the town has adopted the Nine Tools of Civility which commits the Sub-Committee
Members and the Public to be mindful of how we treat each other at meetings. Notification of this meeting has been posted in accordance with
the Open Meeting Laws of the State of Wisconsin. The Comprehensive Plan Sub-Committee may take action on any item on the agenda. It is
possible that the members of and possibly a quorum of members of other governmental bodies of the municipality may be in attendance at the
above-stated meeting to gather information; no action will be taken by any governmental body at the above-stated meeting other than the
Comprehensive Plan Sub-Committee. Please note that, upon reasonable notice, efforts will be made to accommodate the needs of disabled
individuals through appropriate aids and services. For additional information or to request this service, contact Wendy Newson, Town Clerk, at
1156 Alpine Drive, Nekoosa, WI 54457, ph. 715-325-8046.
Positively applying the tools of government to serve and protect our people,
strengthen our community and promote prosperity.
Town of Rome
Nekoosa, WI 54457
www.romewi.gov
MINUTES
COMPREHENSIVE PLAN SUB-COMMITTEE MEETING
THURSDAY, JULY 23, 2026 3:00 PM
1. Call to Order
The meeting was called to order by Deputy Clerk/Treasurer, Taylor Owczynsky at 3:00 p.m.
2. Discussion and possible action – Appointment of Officers
➢ Chairperson
Motion by Lewis/Hoeppner to nominate Mark Lake as the Chairperson of this committee. Motion carried.
➢ Vice-Chairperson
Motion by Lewis/Hoeppner to nominate Cyndee Lewis as the Vice-Chairperson of this committee. Motion carried.
3. Roll Call
Committee members present: Bruce Hoeppner, Cyndee Lewis, and Mark Lake
Committee members absent/excused: Jerry Wiessinger
Also present: Zoning Administrator, Emily Arndt and Deputy Clerk/Treasurer, Taylor Owczynsky
4. Certify Posting of Meeting
Taylor Owczynsky certified that on Friday, July 17, 2026, the Agenda for the Town of Rome Comprehensive Plan
Sub-Committee meeting for Thursday, July 23, 2026 was posted at:
Posted at the Rome Town Hall 3:40 p.m.
Posted at Kwik Trip, LLC 3:55 p.m.
Posted at Nekoosa Port Edwards State Bank 4:00 p.m.
Emailed to the Wisconsin Rapids Tribune 2:22 p.m.
5. Approve the Agenda
Motion by Lewis/Hoeppner to approve the agenda as presented including the change of “Wednesday, July 23” to
“Thursday, July 23”. Motion carried.
6. Citizen Comments – During the Citizen Comment period of the agenda the RTC Design Plan Sub-Committee
welcomes comments from any town resident, not a member of the Sub-Committee, on any item not on the agenda.
Please know that pursuant to State law the Sub-Committee cannot engage in conversation with you but may ask
questions. The Sub-Committee may refer the item to staff, a standing committee or a future agenda for discussion
and action. Each person wishing to speak will have up to 3 minutes to speak. Speakers are asked to submit an
orange card to the Sub-Committee secretary providing their name, address and topic for discussion.
a. The Sub-Committee will also take comment from the public on agenda items as called by the facilitator, but not
during Citizen Comments. Please note that once the Sub-Committee begins discussion on an agenda item no
further comment will be allowed from the public on that issue.
No Citizen Comments Received.
DISCUSSION AND POSSIBLE ACTION ON THE FOLLOWING ITEMS:
Positively applying the tools of government to serve and protect our people,
strengthen our community and promote prosperity.
7. Discussion and possible action – Review of 2016 Comprehensive Plan
Discussion regarding the 2016 Comprehensive Plan in regards to the recommended updates from the 2022 Joint CDA
and Plan Commission Sub-Committee. The full process for updating the Comprehensive Plan was discussed.
Discussion of the possibility of using an Artificial Intelligence application to rework and tailor the Comprehensive
Plan for the Town of Rome. Chairman Mark Lake has access to ChatGPT; after the Comprehensive Plan has been run
through this software, Chapter 1 will be brought back to the sub-committee for review. The potential plan moving
forward will include running chapter by chapter through the software and then bringing each chapter back to the
Committee for their thorough.
8. Discussion and possible action – Review of Updates from the 2022 Joint CDA and Plan Commission Sub-Committee
Covered in agenda item above.
DATES AND ITEMS FOR FUTURE AGENDA/MEETINGS
9. Next agenda items
Review proposed updates to Chapter 1 – Chairman Lake to bring back.
10. Next meeting date and time
August 3, 2026 at 3:00 p.m.
ADJOURNMENT
Motion by Lewis/Hoeppner to adjourn at 4:05 p.m. Motion carried.
Respectfully submitted,
Taylor Owczynsky
Taylor Owczynsky
Deputy Clerk/Treasurer
Town of Rome Comprehensive Plan Amendment | Chapter 1
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Chapter 1
Background and Demographics
Working Draft | Comprehensive Plan Amendment | July 2026
Chapter purpose. This chapter establishes an updated demographic baseline for community decisions. It
uses the 2020 Census, Wisconsin Department of Administration 2025 population estimates, and the 2020-
2024 American Community Survey (ACS). ACS values for small communities are estimates and should be
interpreted as indicators of direction and scale rather than exact counts.
Background
The Town of Rome is in northern Adams County, Wisconsin. Wood County forms the northern boundary; Petenwell
Lake and the Wisconsin River corridor define the western edge; the Town of Leola lies to the east; and the Towns of
Monroe and Big Flats lie to the south. Rome encompasses approximately 62.3 square miles, including about 54.1
square miles of land and 8.2 square miles of water.
Rome’s development pattern reflects its natural-resource and recreation setting. Residential neighborhoods,
seasonal homes, visitor-serving businesses, and community destinations are concentrated around Lake Arrowhead,
Lake Camelot, Lake Sherwood, Petenwell Lake, State Highway 13, and major local corridors. This pattern makes lake
and groundwater stewardship, safe year-round access, emergency services, housing choice, and the long-term fiscal
performance of dispersed development central comprehensive-planning issues.
Planning Process and Public Participation
Wisconsin Statutes section 66.1001 establishes the framework for local comprehensive planning. The Town adopted
its prior comprehensive plan on May 26, 2016. This amendment updates the plan’s factual foundation and policy
direction for the next planning period. The final chapter should be coordinated with the Town’s adopted public
participation procedures and should summarize the meetings, engagement methods, public hearing, Plan
Commission recommendation, and Town Board action completed for this amendment.
Adoption record placeholder. [Insert concise description of 2026 public engagement, hearing dates,
recommendation, ordinance number, and adoption date after the process is complete.]
Demographic Overview
Rome is growing, but its demographic profile differs sharply from the state as a whole. The community combines a
large retirement-age population, small household sizes, a major seasonal-housing market, and relatively high
educational attainment and income. Those conditions influence demand for housing, health and emergency
services, transportation, broadband, recreation, property maintenance, and opportunities to attract and retain
working-age households.
Town of Rome Comprehensive Plan Amendment | Chapter 1
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Key Findings
• The Town’s decennial population increased from 2,720 in 2010 to 3,025 in 2020, an 11.2% gain. Wisconsin’s
January 1, 2025 estimate is 3,254.
• The 2020-2024 ACS estimates Rome’s median age at 64.5; approximately 48.1% of residents are age 65 or
older and 8.6% are under age 18.
• Approximately 46.6% of Rome’s housing units are estimated to be for seasonal, recreational, or occasional
use.
• An estimated 94.8% of residents age 25 or older have at least a high school diploma, and 37.4% hold a
bachelor’s degree or higher.
• Rome’s estimated median household income is $79,728 and per capita income is $47,649, both above
Adams County levels.
• The estimated poverty rate is 4.7%, compared with 14.1% in Adams County and 10.6% statewide.
Population Change
Rome added 305 residents between the 2010 and 2020 Censuses. That 11.2% increase occurred while Adams
County as a whole declined slightly. The 2025 state estimate indicates that Rome has continued to grow, adding an
estimated 229 residents since 2020. Rome accounted for about 14.6% of Adams County’s 2020 population and
approximately 15.0% of the County’s 2025 estimated population.
Table 1. Population Change and Current Estimate
Geography 2010 Census 2020 Census 2010-20 Change 2025 Estimate 2020-25 Change
Town of Rome 2,720 3,025 11.2% 3,254 7.6%
Town of Big Flats 1,018 948 -6.9% 949 0.1%
Town of Leola 308 287 -6.8% 286 -0.3%
Town of Monroe 398 391 -1.8% 400 2.3%
Adams County 20,875 20,654 -1.1% 21,752 5.3%
Source: U.S. Census Bureau, 2010 and 2020 Decennial Census; Wisconsin DOA, Final Population Estimates, January 1, 2025.
https://doa.wi.gov/Pages/LocalGovtsGrants/Population_Estimates.aspx
Age Structure
Rome’s age profile is the chapter’s most consequential demographic finding. The latest ACS estimate places the
median age at 64.5, nearly nine years above Adams County and more than 24 years above Wisconsin. Nearly one-
half of residents are estimated to be age 65 or older. This profile supports continued attention to emergency
response, aging-in-place, accessible housing, property maintenance assistance, year-round mobility, health services,
and succession within civic organizations. At the same time, the small share of children and young adults
underscores the value of housing and economic-development strategies that can accommodate working-age
households and families.
Table 2. Age Profile, 2020-2024
Geography Median Age Under Age 18 Age 65+
Town of Rome 64.5 8.6% 48.1%
Town of Big Flats 52.3 12.9% 30.4%
Town of Rome Comprehensive Plan Amendment | Chapter 1
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Geography Median Age Under Age 18 Age 65+
Town of Leola 43.7 20.0% 24.7%
Town of Monroe 63.6 6.0% 39.7%
Adams County 55.7 13.5% 32.2%
Wisconsin 40.2 21.4% 18.5%
Source: U.S. Census Bureau, 2020-2024 ACS 5-Year Estimates, Tables B01001 and B01002. https://data.census.gov/
Race and Ethnicity
Rome remains less racially and ethnically diverse than Wisconsin overall, although the 2020-2024 ACS estimates a
modest increase in residents who identify as Hispanic or Latino or as members of other racial groups. Because
estimates for small populations can have large margins of error, trends should be monitored over time rather than
interpreted as exact annual change. Inclusive engagement, accessible information, and fair access to housing and
community services remain appropriate planning practices regardless of the current size of any population group.
Table 3. Selected Race and Ethnicity Indicators, 2020-2024
Geography White, Non-Hispanic Hispanic or Latino Other / Multiracial*
Town of Rome 91.0% 3.0% 6.0%*
Town of Big Flats 87.6% 11.3% 1.1%*
Town of Leola 90.2% 0.0% 9.8%*
Town of Monroe 99.8% 0.0% 0.2%*
Adams County 87.6% 4.4% 8.0%*
Wisconsin 78.6% 8.0% 13.5%*
Source: U.S. Census Bureau, 2020-2024 ACS 5-Year Estimates, Table B03002. *Residual shown for orientation; race and Hispanic origin are defined separately by
the Census Bureau. https://data.census.gov/
Educational Attainment
Rome’s educational profile is a community asset. An estimated 94.8% of adults age 25 or older have completed high
school, and 37.4% hold a bachelor’s degree or higher. The bachelor’s-or-higher rate is more than twice the Adams
County rate and exceeds the statewide rate. This may support entrepreneurship, remote work, volunteer
leadership, and demand for reliable broadband and professional services.
Table 4. Educational Attainment, Population Age 25 and Older, 2020-2024
Geography High School Graduate or Higher Bachelor’s Degree or Higher
Town of Rome 94.8% 37.4%
Town of Big Flats 80.4% 9.9%
Town of Leola 95.5% 15.5%
Town of Monroe 93.6% 19.1%
Adams County 89.4% 17.5%
Wisconsin 93.6% 33.4%
Source: U.S. Census Bureau, 2020-2024 ACS 5-Year Estimates, Table B15003. https://data.census.gov/
Town of Rome Comprehensive Plan Amendment | Chapter 1
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Households and Housing Occupancy
Rome has an estimated 1,655 households and an average of approximately 1.9 persons per household. Small
households are consistent with the community’s older population and reinforce the need for housing choices that
are manageable, accessible, and close to services. The Town also has nearly as many housing units used seasonally
as occupied year-round. This dual identity creates both opportunities and service-delivery challenges: seasonal
residents support recreation and visitor-serving businesses, while peak-period demand can affect roads, emergency
response, utilities, waste management, and natural resources.
Table 5. Households and Housing Occupancy, 2020-2024
Geography Households Persons / HH Housing Units Occupied Seasonal
Town of Rome 1,655 1.92 3,223 51.3% 46.6%
Town of Big Flats 570 2.24 953 59.8% 35.3%
Town of Leola 135 2.04 209 64.6% 34.4%
Town of Monroe 220 1.90 595 37.0% 60.3%
Adams County 9,517 2.22 17,008 56.0% 38.3%
Wisconsin 2,479,480 2.39 2,778,572 89.2% 6.2%
Source: U.S. Census Bureau, 2020-2024 ACS 5-Year Estimates, Tables B11001, B25001, B25002, and B25004. https://data.census.gov/
Employment and Labor Force
The ACS estimates 1,105 employed residents in Rome and a 2.2% unemployment rate among the civilian labor
force. A large share of residents age 16 and older is not in the labor force, which is expected in a retirement-
oriented community. For planning purposes, the more important issue is maintaining access to workers and services
during seasonal peaks, supporting home-based and remote work, and expanding housing options that can serve
local employees.
Table 6. Employment Status, 2020-2024
Geography Employed Residents Civilian Unemployment Rate
Town of Rome 1,105 2.2%
Town of Big Flats 567 7.8%
Town of Leola 106 17.8%
Town of Monroe 128 7.9%
Adams County 8,493 4.5%
Wisconsin 3,031,042 3.2%
Source: U.S. Census Bureau, 2020-2024 ACS 5-Year Estimates, Table B23025. Small-area estimates may have substantial margins of error. https://data.census.gov/
Income and Poverty
Rome’s estimated median household income of $79,728 is above Adams County and slightly above Wisconsin. Its
per capita income is also comparatively strong, reflecting in part the Town’s older and smaller-household profile.
The estimated poverty rate is 4.7%, substantially below county and state rates. Income statistics do not eliminate
local affordability concerns: fixed-income households, service-sector workers, housing costs, transportation costs,
Town of Rome Comprehensive Plan Amendment | Chapter 1
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and seasonal price pressures may affect residents differently. Future policy should pair communitywide indicators
with local housing and cost-burden data.
Table 7. Income and Poverty, 2020-2024
Geography Median Household Income Per Capita Income Poverty Rate
Town of Rome $79,728 $47,649 4.7%
Town of Big Flats $48,036 $35,227 13.5%
Town of Leola $54,375 $36,920 11.6%
Town of Monroe $50,833 $30,342 19.4%
Adams County $59,442 $35,863 14.1%
Wisconsin $77,485 $43,373 10.6%
Source: U.S. Census Bureau, 2020-2024 ACS 5-Year Estimates, Tables B19013, B19301, and B17001. Income is reported in 2024 inflation-adjusted dollars.
https://data.census.gov/
Planning Implications
The demographic baseline does not prescribe a single growth strategy, but it identifies several themes that should
be carried through the plan’s housing, transportation, economic development, utilities, community facilities, natural
resources, and land-use chapters.
• Plan for aging in place through accessible housing, emergency response capacity, health-service
connections, and safe mobility.
• Broaden housing choice for smaller households, year-round workers, and families while protecting the
character and environmental quality that attract residents and visitors.
• Recognize seasonal occupancy in facility sizing, traffic management, public safety, waste services, and
natural-resource protection.
• Support reliable broadband, flexible work arrangements, entrepreneurship, and year-round economic
activity.
• Use lake, groundwater, forest, and shoreline protection as economic and quality-of-life strategies, not only
environmental regulations.
• Refresh the demographic tables at major plan checkpoints and avoid relying on a single ACS release for
small-population trends.
Data Notes and Sources
Decennial Census counts are complete enumerations used for the 2010 and 2020 population table. The Wisconsin
Department of Administration produces annual municipal estimates using census counts and contemporary
administrative indicators. All other demographic, social, economic, and housing figures in this chapter are 2020-
2024 ACS five-year estimates. The ACS combines five years of survey responses to improve reliability for small
geographies, but values remain estimates with margins of error. Percentages may not total 100% because of
rounding and category definitions.
U.S. Census Bureau, data.census.gov: https://data.census.gov/
U.S. Census Bureau, American Community Survey methodology: https://www.census.gov/programs-surveys/acs/methodology.html
Wisconsin Department of Administration, Population and Housing Unit Estimates:
https://doa.wi.gov/Pages/LocalGovtsGrants/Population_Estimates.aspx
Wisconsin Statutes section 66.1001, Comprehensive Planning: https://docs.legis.wisconsin.gov/statutes/statutes/66/x/1001
Source: Town of Rome website. First collected Oct 12, 2026.