3-4-2026 b EICB Marketing-Advertising Sub Committee Minutes

1 MINUTES of EXPO-ICE CENTER BOARD MEETING MARKETING-ADVERTISING SUBCOMMITTEE Held Wednesday, March 4, 2026 Location: Expo Merchant’s Building – 4921 Expo Drive, Manitowoc WI Present: S. Schuette, T. Dvorak, K. Behnke, T. Loritz, E. Mueller, N. Newberg, S. Pinkerton, C. Schleis, R. Voss Absent-Excused: Absent: Other Expo-Ice Center Board Members Present: J. Hawig, P. Albert, S. Binversie, M. Hoffman, R. Kohlbeck, K. Kohlmann, M. Lentz, R. Manzano, M. Plate, P. Strouf, B. Ullman, R. Zipperer Others Present: J. Shelton, C. Breit Called to Order Meeting called to order – 6:15pm. Minutes Minutes were reviewed from the previous meetings. Motion was made by Newberg, seconded by Voss, to approve the previous meeting minutes. Motion carried unanimously. Public Comment Committee Chair called for public input three times. No public comment given. Review, Discussion and Possible Action on the following items for the 2026 Fair: A. Fair App Schuette reported on the review of the two fair apps, Fair.com and Grandstand.com, with the Grandstand.com app being inline with the fair needs at a cost of $3,100 which includes a setup fee. B. Advertising-Media Budget Motion was made by Dvorak, seconded by Newberg to recommend approval to the board the advertising budget as outlined. Motion carried unanimously. C. Billboard Competition Combined with Planter Guidelines motion. D. Planter Guidelines Motion was made by Newberg, seconded by Dvorak to recommend approval to the board both the Billboard Competition and Planter Guidelines included in the committee packet. Motion carried unanimously. E. Working Group Updates: 1. Fairest of the Fair Next meeting scheduled for March 30 at 6pm. a. Fair Ideas-Marketing Staff reported on the conversation with Rainbow Valley Amusements and the approval to have a sensory day and baked goods delivery days. 2. Social Media-Marketing Schuette reported on the new document emailed out to the group and requested feedback. Other Fair Projects and Issues Update – No Action No report. Adjournment Motion made by Newberg, seconded by Voss to adjourn at 6:37pm. Motion carried unanimously. Respectfully submitted, Jennell Shelton, Manitowoc County Expo Facility Manager