Planning Commission Meeting — Documents
Town of Fond du Lac · Fond du Lac County · Planning Commission Meeting · meeting of Oct 21, 2025 · Other
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TOWN OF FOND DU LAC
FOND DU LAC COUNTY, WISCONSIN
SIGN ORDINANCE WORKSHEET
Sign Definitions.
Sign – A name, identification, description, display or illustration, which is affixed to, painted or represented directly or indirectly upon a building or other outdoor surface which directs attention to or is designed or intended to direct attention to the sign face or to an object, produce, place, activity, person, institution, organization, or business. Signs located completely within an enclosed building and not exposed to view from a street are not considered signs.
Sign Area – The space enclosed within the extreme edges of the sign for each sign face, not including the supporting structure; or, where attached directly to a building wall or surface, the space within the outline enclosing all the characters of the words, numbers or design.
Sign Face – The entire display surface area of a sign upon, against, or through which copy is placed.
Directional Sign a sign directing visitors to a specific location or door on the building (such as enter here, employees only and the like)
Freestanding Sign – A sign erected and maintained on a freestanding frame, mast, or pole not attached to any building, and not including ground-mounted signs.
Government Sign - A government sign is a sign that is constructed, placed or maintained by the federal, state or local government or a sign that is required to be constructed, placed or maintained by the federal, state or local government either directly or to enforce a property owner's rights.
Ground-Mounted Sign – A sign that extends from the ground or has support that places the bottom of the sign less than two feet from the ground.
Highway Sign – A freestanding sign, Integral Sign, or Ground-Mounted Sign that is erected and maintained within the view of motorists who are driving on a state or interstate highway.
Illuminated sign
Integral Sign – A sign that is embedded, extruded, or carved into the material of a building façade. A sign made of bronze, brushed stainless steel or aluminum, or similar material attached to the building façade.
Marquee Sign - A canopy or covering structure bearing a signboard or copy projecting from and attached to a building.
Portable Sign – Any structure without a permanent foundation or otherwise permanently attached to a fixed location, which can be carried, towed, hauled, or driven and is primarily designed to be moved rather than be limited to a fixed location regardless of modifications that limit its movability.
Roof Sign - A sign located on or above the roof of any building, not including false mansard roof, canopy, or other fascial
Temporary Sign – A banner, pennant, poster, or advertising display constructed of paper, cloth, canvas, plastic sheet, cardboard, wallboard, plywood, or other like materials and is intended to be displayed for a limited period of time.
Window Sign – A sign that is attached to or located within three feet of the interior of a window and can be seen through the window from the exterior of the structure.
Billboard – A sign intended to lease to third parties and is itself the primary income generator and commercial use of the property upon which it is located.
Digital or Scrolling or Electronic messaging– A sign that is static and changes messages by any electronic process or remote control.
Signs in Farmland Preservation District
Allowed Sign Types:
___Freestanding
Ground mounted
Highway
Integral
Portable
Temporary
Window
Dimensional Restrictions.
No sign face may exceed _____25_____ square feet in area.
Signs other than building-mounted signs may not exceed ______8___ feet in height above the ground, measured to the top of the sign structure.
Building-mounted signs must be flush mounted and must not project above the roof line.
Signs may not be located within road right-of-way or otherwise located in a manner that obstructs road vision.
No more than __1___ sign(s) are allowed on each lot.
Signs in General Agricultural District
Allowed Sign Types:
Freestanding
Ground-mounted
Highway
Integral
Portable
Temporary
Window
Dimensional Restrictions.
No sign face may exceed ______25____ square feet in area.
Signs other than building-mounted signs may not exceed ____8_____ feet in height above the ground, measured to the top of the sign structure.
Building-mounted signs must be flush mounted and must not project above the roof line.
Signs may not be located within road right-of-way or otherwise located in a manner that obstructs road vision.
No more than ____1_ sign(s) are allowed on each lot.
Signs in Rural Residential District
Allowed Sign Types:
Ground mounted
Temporary
Window
Dimensional Restrictions.
No sign face may exceed _____9_____ square feet in area.
Signs other than building-mounted signs may not exceed 4 feet in height above the ground, measured to the top of the sign structure.
Building-mounted signs must be flush mounted and must not project above the roof line.
Signs may not be located within road right-of-way or otherwise located in a manner that obstructs road vision.
No more than ___1__ sign(s) are allowed on each lot.
Signs in Medium Density Residential District
Allowed Sign Types:
Ground mounted
Temporary
Window
Dimensional Restrictions.
No sign face may exceed _____9_____ square feet in area.
Signs other than building-mounted signs may not exceed ____4_____ feet in height above the ground, measured to the top of the sign structure.
Building-mounted signs must be flush mounted and must not project above the roof line.
Signs may not be located within road right-of-way or otherwise located in a manner that obstructs road vision.
No more than ___1__ sign(s) are allowed on each lot.
Signs in Low Density Residential District
Allowed Sign Types:
Ground mounted
Temporary
Window
Dimensional Restrictions.
No sign face may exceed ______9____ square feet in area.
Signs other than building-mounted signs may not exceed _______4__ feet in height above the ground, measured to the top of the sign structure.
Building-mounted signs must be flush mounted and must not project above the roof line.
Signs may not be located within road right-of-way or otherwise located in a manner that obstructs road vision.
No more than ___1__ sign(s) are allowed on each lot.
Signs in Open Density Residential District
No open density zoning
Signs in C-1 Commercial District
Allowed Sign Types:
Freestanding
Ground-mounted
Highway
Integral
Marquee
Portable
Roof
Temporary
Window
Dimensional Restrictions.
No sign face may exceed ____35______ square feet in area.
Signs other than building-mounted signs may not exceed ______12___ feet in height above the ground, measured to the top of the sign structure.
Building-mounted signs must be flush mounted and must not project above the roof line.
Signs may not be located within road right-of-way or otherwise located in a manner that obstructs road vision.
No more than ___1__ sign(s) are allowed on each lot.
SUP
Scrolling
Digital
Electronic messaging
More than one sign
Signs in C-2 Commercial District
Allowed Sign Types:
Freestanding
Ground-mounted
Highway
Integral
Marquee
Portable
Roof
Temporary
Window
Dimensional Restrictions.
No sign face may exceed ______35____ square feet in area.
Signs other than building-mounted signs may not exceed ______12___ feet in height above the ground, measured to the top of the sign structure.
Building-mounted signs must be flush mounted and must not project above the roof line.
Signs may not be located within road right-of-way or otherwise located in a manner that obstructs road vision.
No more than 1_ sign(s) are allowed on each lot.
SUP
Scrolling
Digital
Electronic messaging
More than one sign
Signs in C-3 Commercial District.
Allowed Sign Types:
Freestanding
Ground-mounted
Highway
Integral
Marquee
Portable
Roof
Temporary
Window
Dimensional Restrictions.
No sign face may exceed _____68_____ square feet in area.
Signs other than building-mounted signs may not exceed _____20____ feet in height above the ground, measured to the top of the sign structure.
Building-mounted signs must be flush mounted and must not project above the roof line.
Signs may not be located within road right-of-way or otherwise located in a manner that obstructs road vision.
No more than __1___ sign(s) are allowed on each lot.
SUP
Scrolling
Digital
Electronic messaging
More than one sign
Signs in Industrial District
Allowed Sign Types:
Freestanding
Ground-mounted
Highway
Integral
Marquee
Portable
Roof
Temporary
Window
Dimensional Restrictions.
No sign face may exceed ______68____ square feet in area.
Signs other than building-mounted signs may not exceed _____20____ feet in height above the ground, measured to the top of the sign structure.
Building-mounted signs must be flush mounted and must not project above the roof line.
Signs may not be located within road right-of-way or otherwise located in a manner that obstructs road vision.
No more than ___1__ sign(s) are allowed on each lot.
Temporary Signs.
Temporary Signs are allowed in all districts provided that no more than one temporary sign with a sign face no larger than size limited by zoning square feet may be on any lot at any time. No Temporary Sign may be displayed for a continuous period exceeding 60 days per calendar year.
Multi-Tenant signs (freestanding signs designed to display the names and/or logos of multiple businesses) are permitted anywhere freestanding signs are permitted, provided they meet the dimensional requirements of their corresponding zoning. (SUP ?)
Illumination. Signs that are illuminated must be effectively shielded so as to prevent beams or rays of light from being directed at any portion of the traveled ways of any nearby public way in such an intensity or brilliance as to cause glare or impair the vision of the driver of any motor vehicle or otherwise interfere with any driver’s operation of a motor vehicle No lights shall be installed within 200 feet of any residential or rural residential property. SUP
Double sided signs are considered a single sign, provided both faces are mounted on the same structure and are back to back.
For signs on properties located near the airport, all applicable FAA regulations regarding structure height and lighting limitations must be strictly observed, and appropriate consideration must be given to ensure compliance with Federal Aviation safety standards.
Indemnification. By applying for a building permit for a sign, all persons engaged in the erection and maintenance of the sign, including the applicant, shall indemnify, defend, and hold harmless the Town, its officers, agents, and employees from and against any and all third-party claims arising out of the installation or maintenance of the sign, or otherwise related to the sign.
Abandoned Signs. No sign in the Town may be abandoned by the owner. Any sign or billboard not properly and reasonably maintained by the owner shall be removed by the owner within thirty days of receipt of a written notice from the Town. Failure to remove an abandoned sign, plus any foundation, within that period shall cause the Town to remove the sign after an additional ten-day written notice is mailed to the owner. Removal expenses will be charged to the owner of the sign or to the owner of the land where the sign is located. In the event removal costs are unpaid, they may be charged against the property as a special charge. (sent by certified letter)
Non-conforming signs
A sign loses its non-conforming status if one or more of the following occurs:
If the sign is damaged by fire, flood, explosion, or earthquake, war, riot or Act of God, the sign may be reconstructed and used as before if it is reconstructed within three months after such calamity, the sign is relocated.
The sign fails to conform to the Town requirements regarding maintenance and repair, abandonment or dangerous or defective signs.
Nothing in this Article shall relieve the owner or lessee of a legal non-conforming sign from the provisions of this Ordinance regarding safety, maintenance and repair of signs.
Source: Town of Fond du Lac website. First collected Oct 14, 2026.