Community Development Authority/Enhancement Committee Meeting — Agenda Packet

CITY OF MAYVILLE COMMUNITY DEVELOPMENT AUTHORITY/ENHANCEMENT COMMITTEE MEETING AGENDA AUGUST 26, 2026 5:00 PM MAYVILLE CITY HALL 15 S. SCHOOL STREET 1. CALL TO ORDER AND ROLL CALL 2. PLEDGE OF ALLEGIANCE TO THE FLAG 3. CITIZEN COMMENTS Citizen Comments are to be kept to a maximum of five minutes per speaker unless the chairperson allows an extension of time. Each citizen is to make comments at the podium after stating name and address. Each citizen may comment only one time per public hearing / meeting. 4. DISCUSS CDA FUND BALANCES 4.1. July 2026 Facade Grant Balance 5. DISCUSS WITH POSSIBLE ACTION 5.1. Approval of Minutes of the July 22, 2026, Community Development Authority/Enhancements Committee Meeting 5.2. Discuss, with Possible Action, Facade Grant Application for Open Door Coffeehouse Location: 20 S Main Street Provided Estimate: $7,852.30 50% Match: $3,926.15 5.3. Review and Award of 2026 Mayor's Beautification Award Winners 5.4. Discuss, with Possible Recommendation, Window Covering Options for Vacant Downtown Buildings 5.5. Discuss, with Possible Action, a Mayville Photo Contest 5.6. Discuss, with Possible Recommendation, Options for a Potential City-Wide App 6. FUTURE AGENDA ITEMS 7. NEXT MEETING DATE AND TIME 7.1. Next Meeting Date - September 23, 2026, at 5:00PM 8. ADJOURNMENT Mayor Rob Boelk, Presiding Officer NOTE: Persons with disabilities requiring special accommodations for attendance at the meeting should contact City Hall at least one (1) business day prior to the meeting. Page 1 of 22 CITY OF MAYVILLE BALANCE SHEET JULY 31, 2026 (21) CDA ASSETS 21-11111-00-000-000 TREASURER'S CHECKING 44,250.34 TOTAL ASSETS 44,250.34 LIABILITIES AND EQUITY FUND EQUITY 21-34000-00-000-000 FUND BALANCES 66,422.03 REVENUE OVER EXPENDITURES - YTD ( 22,171.69) BALANCE - CURRENT DATE 44,250.34 TOTAL FUND EQUITY 44,250.34 TOTAL LIABILITIES AND EQUITY 44,250.34 Page 2 of 22 CITY OF MAYVILLE REVENUES WITH COMPARISON TO BUDGET FOR THE 7 MONTHS ENDING JULY 31, 2026 (21) CDA PERIOD YTD PRIOR YTD BUDGET % OF AMOUNT ACTUAL ACTUAL AMOUNT VARIANCE BUDG FOR ADMINISTRATION USE ONLY 58 % OF THE FISCAL YEAR HAS ELAPSED 08/14/2026 08:08AM PAGE: 1 PUBLIC CHARGES FOR SERVICES 21-46750-80-000-000 CDA - ADVERTISING REVENUES .00 .00 900.00 1,000.00 ( 1,000.00) .0 TOTAL PUBLIC CHARGES FOR SERVI .00 .00 900.00 1,000.00 ( 1,000.00) .0 INTEREST INCOME & MISC. 21-48800-72-000-000 CDA - OTHER REVENUES .00 .00 100.00 100.00 ( 100.00) .0 TOTAL INTEREST INCOME & MISC. .00 .00 100.00 100.00 ( 100.00) .0 TOTAL FUND REVENUE .00 .00 1,000.00 1,100.00 ( 1,100.00) .0 Page 3 of 22 CITY OF MAYVILLE EXPENDITURES WITH COMPARISON TO BUDGET FOR THE 7 MONTHS ENDING JULY 31, 2026 (21) CDA PERIOD YTD PRIOR YTD BUDGET % OF AMOUNT ACTUAL ACTUAL AMOUNT VARIANCE BUDG FOR ADMINISTRATION USE ONLY 58 % OF THE FISCAL YEAR HAS ELAPSED 08/14/2026 08:08AM PAGE: 2 21-51400-72-319-000 CDA - CDA WEBSITE DEVELOPMENT .00 12,171.69 .00 .00 12,171.69 .0 TOTAL DEPARTMENT 400 .00 12,171.69 .00 .00 12,171.69 .0 DEPARTMENT 410 21-51410-72-705-000 CDA - FACADE INITIATIVES .00 10,000.00 5,000.00 10,000.00 .00 100.0 TOTAL DEPARTMENT 410 .00 10,000.00 5,000.00 10,000.00 .00 100.0 21-56700-72-212-000 CDA - BOARDS & COMMISSIONS .00 .00 156.00 .00 .00 .0 TOTAL DEPARTMENT 700 .00 .00 156.00 .00 .00 .0 TOTAL FUND EXPENDITURES .00 22,171.69 5,156.00 10,000.00 12,171.69 221.7 NET REVENUE OVER EXPENDITURES .00 ( 22,171.69) ( 4,156.00) ( 8,900.00) ( 13,271.69) (249.1) Page 4 of 22 CITY OF MAYVILLE COMMUNITY DEVELOPMENT AUTHORITY/ENHANCEMENT COMMITTEE MEETING - AMENDED MINUTES JULY 22, 2026 5:00 PM MAYVILLE CITY HALL 1. CALL TO ORDER AND ROLL CALL The meeting was called to order at 05:00 PM by Mayor Boelk, with the following roll call: Present: Mayor Rob Boelk, Nicole Goodwin, Lisa Neumann, Ald. Molly Henkel. Excused: LaToya Bates. Absent: Rachel Smith and Tara Kennedy. Staff present: Clerk/Executive Assistant Anastasia Gonstead. 2. PLEDGE OF ALLEGIANCE TO THE FLAG The Pledge of Allegiance was recited by those in attendance. 3. CITIZEN COMMENTS None. 4. DISCUSS CDA FUND BALANCES 4.1. Monthly Facade Grant Balance The monthly facade grant balance was reviewed. 5. DISCUSS WITH POSSIBLE ACTION 5.1. Approval of Minutes of the June 24, 2026, Community Development Authority/Enhancements Committee Meeting The motion to approve the minutes of the June 24, 2026, Community Development Authority/Enhancements Committee meeting was made by Ald. Henkel and seconded by L. Neumann. Ayes: Mayor Boelk, N. Goodwin, L.Neumann, Ald. Henkel Nays: None Vote Count: 4 - 0 Motion has Passed 5.2. Discuss, with Possible Action, Facade Grant Request for Neu Property Management LLC Business: Nations Lending, 105 S Main Street Amount Requested: $1,930.95 Page 5 of 22 Clerk/Executive Assistant Gonstead explained that awarding facade grants any further into this year would have to come out of other Community Development Authority funds, as the amount earmarked for grants this year have already been used. Mayor Boelk also explained he intends to budget funds into the Community Development Authority for 2027. The motion to approve $1,930.95 facade grant for 105 S. Main Street was made by Ald. Henkel and seconded by N. Goodwin. Ayes: Mayor Boelk, N. Goodwin, L. Neumann, Ald. Henkel. Nays: None Vote Count: 4 - 0 Motion has Passed 5.3. Discuss, with Possible Action, Facade Grant Request for Neu Property Management LLC Business: Jon Jacobs Jewelry Co., 115 S Main Street Amount Requested: $1,772.81 The motion to approve $1,772.81 facade grant for 115 S. Main Street, pending receipt of the color scheme prior to the commencement of work, was made by Ald. Henkel and seconded by N. Goodwin. Ayes: Mayor Boelk, N. Goodwin, L. Neumann, Ald. Henkel. Nays: None. Vote Count: 4 - 0 Motion has Passed. 5.4. Discuss, with Possible Recommendation, Window Covering Options for Vacant Downtown Buildings A consensus was reached to table to the August Community Development Authority/Enhancements Committee meeting. 5.5. Discuss, with Possible Action, a Mayville Photo Contest A consensus was reached to table to the August Community Development Authority/Enhancements Committee meeting. 5.6. Overview of the Annual Mayor's Beautification Award Voting on the Mayor's Beautification Award will be at the Community Development Authority/Enhancements Committee meeting in August. 5.7. Discuss, with Possible Action, Dodge County Downtown Improvement Grant Application Mayor Boelk provided the Committee an overview of the additional information requested by Dodge County while they consider the City's grant submission. The Commission expressed a desire for the City to compile the additional information to continue with the grant process. 6. FUTURE AGENDA ITEMS None. 7. NEXT MEETING DATE AND TIME 7.1. Next Meeting Date - August 26, 2026, at 5:00 PM Page 6 of 22 8. ADJOURNMENT The Community Development Authority/Enhancements Committee meeting was adjourned at 5:21 PM, by order of the Chair. Respectfully submitted by Lexi Volbright - Deputy Clerk Page 7 of 22 Page 8 of 22 Page 9 of 22 Page 10 of 22 Page 11 of 22 Page 12 of 22 Page 13 of 22 Page 14 of 22 15 South School Street, PO Box 273, Mayville WI 53050 Phone: 920.387.7900 Fax: 920.387.7919 www.mayvillecity.com A "Gateway to the Horicon Marsh" storefront program could become much more than window clings—it could be a recognizable downtown branding initiative that helps beautify vacant spaces, market available properties, and reinforce Mayville's identity. Concept: Windows to the Marsh Page 15 of 22 15 South School Street, PO Box 273, Mayville WI 53050 Phone: 920.387.7900 Fax: 920.387.7919 www.mayvillecity.com Page 16 of 22 15 South School Street, PO Box 273, Mayville WI 53050 Phone: 920.387.7900 Fax: 920.387.7919 www.mayvillecity.com Program Value & Return on Investment A Downtown Window Enhancement Program offers a high-visibility, relatively low-cost improvement that can produce measurable community and economic benefits. Why This Investment Works 1. Immediate Visual Impact • Transforms vacant or underutilized storefronts into attractive, engaging displays • Improves the overall perception of downtown for residents and visitors • Creates a more walkable, inviting streetscape 2. Business Recruitment Tool • Markets available spaces in a positive, proactive way • Helps prospective tenants envision the potential of a space • Reinforces that the community is active and invested in its downtown 3. Tourism & Branding • Reinforces Mayville’s identity as the Gateway to the Horicon Marsh • Encourages visitors to explore downtown rather than pass through • Provides opportunities for storytelling (history, wildlife, events) 4. Flexible & Scalable • Can start small (pilot of 3–5 storefronts) • Easy to expand annually based on budget and participation • Designs can be refreshed every 3–5 years to stay current 5. Cost Efficiency • Lower upfront investment compared to many capital improvements • Covers large, highly visible areas (storefront windows) • Can be implemented quickly with minimal disruption Estimated Cost vs. Impact Item Approximate Cost Average storefront (120 sq. ft.) $1,200–$2,000 5-storefront pilot program $6,000–$10,000 10-storefront expansion $12,000–$20,000 Page 17 of 22 15 South School Street, PO Box 273, Mayville WI 53050 Phone: 920.387.7900 Fax: 920.387.7919 www.mayvillecity.com For this level of investment, the City can achieve: • A noticeable improvement along key downtown corridors • Consistent branding across multiple properties • Increased interest from visitors and potential businesses Long-Term Value Printed window wraps typically last 3–5 years, meaning the initial investment continues to provide value over multiple seasons, events, and tourism cycles. Additionally: • Graphics can be updated incrementally rather than all at once • Elements (branding, imagery, templates) can be reused to reduce future design costs • Program structure can be leveraged for grants, partnerships, or sponsorships Strategic Positioning Framing the program as: “Windows to the Marsh: Discover Mayville” positions it as both: • A downtown beautification initiative • A tourism and economic development tool This dual purpose strengthens its appeal for: • Community Development Authority funding • Tourism promotion support • Local business participation Design Theme Each participating storefront would feature professionally designed window graphics incorporating: • "Gateway to the Horicon Marsh" branding • Wetland wildlife (cranes, herons, egrets, ducks) • Native prairie and marsh vegetation • Historic Mayville photographs • Downtown business promotion Page 18 of 22 15 South School Street, PO Box 273, Mayville WI 53050 Phone: 920.387.7900 Fax: 920.387.7919 www.mayvillecity.com • QR codes linking to tourism and business information Rather than every window being identical, each storefront could tell a different story: Theme Example Marsh Wildlife Cranes, geese, herons Historic Mayville Downtown photos from the 1900s Manufacturing Heritage Mayville Engineering, local industry Recreation Birding, kayaking, hiking Community Events Audubon Days, Rock N Boom Future Opportunity "Imagine Your Business Here" This aligns with recommendations from Main Street practitioners and downtown activation programs that use vacant storefronts as community storytelling opportunities rather than simply covering empty windows. Sample Program City of Mayville Downtown Window Enhancement Program Purpose The Downtown Window Enhancement Program is intended to: • Improve the appearance of downtown storefronts. • Support business recruitment. • Promote tourism. • Reduce visual impacts of vacant commercial spaces. • Reinforce Mayville's identity as the Gateway to the Horicon Marsh. Programs using temporary graphics, art, and window activations have been promoted by Main Street organizations, WEDC, and downtown revitalization practitioners as effective, relatively inexpensive tools for improving vacant storefront appearance and pedestrian experience. Eligible Properties Properties located within: • Downtown Business District • Other areas approved by the Community Development Authority Page 19 of 22 15 South School Street, PO Box 273, Mayville WI 53050 Phone: 920.387.7900 Fax: 920.387.7919 www.mayvillecity.com Eligible Improvements Tier 1 – Decorative Window Graphics Examples: • Frosted graphics • Marsh-themed vinyl • Historic imagery • Business branding Grant Match: • 50% • Maximum reimbursement: $500 Tier 2 – Full Window Wrap Examples: • Full-color storefront displays • Historic photo exhibits • Tourism promotion • Community artwork Grant Match: • 50% • Maximum reimbursement: $1,500 Tier 3 – Vacant Storefront Activation Examples: • Complete window wrap • Interior display panels • Lighting Grant Match: • 75% • Maximum reimbursement: $2,500 Page 20 of 22 15 South School Street, PO Box 273, Mayville WI 53050 Phone: 920.387.7900 Fax: 920.387.7919 www.mayvillecity.com Design Standards Required elements: ✓ Professional appearance ✓ Maintain downtown character ✓ Include Mayville branding when city-funded ✓ No flashing elements ✓ No political messaging ✓ No offensive content Preferred elements: ✓ Gateway to the Horicon Marsh logo ✓ Wildlife imagery ✓ Historic photography ✓ Tourism information ✓ Business recruitment messaging Example Budget Assume: • 10 vacant storefronts • Average 120 sq. ft. of window area • Printed perforated vinyl graphics Item Cost Design package $3,000 Printing $10,800 Installation $3,200 Contingency $2,000 Total Program $19,000 At approximately $1,900 per storefront, the visual impact can be significant. Page 21 of 22 15 South School Street, PO Box 273, Mayville WI 53050 Phone: 920.387.7900 Fax: 920.387.7919 www.mayvillecity.com Wisconsin Examples to Reference Several downtown organizations have used this concept successfully: • Main Street America promotes vacant storefront activations and "Windows of Opportunity" campaigns. • Wisconsin Economic Development Corporation specifically highlights temporary window displays, artwork, and vinyl clings as a strategy for vacant storefront beautification. • Downtown Milwaukee BID #21 transformed 17 vacant storefront windows with illustrated displays and leasing promotion graphics. Final Thoughts If successful, the program could expand into a permanent downtown branding initiative and potentially become eligible for Community Development Authority funding, tourism funding, or future downtown grant programs. The first installation could realistically be completed for under $10,000 if the City supplies the design and participating property owners install the graphics. Page 22 of 22