2025 Winter Weather Awareness Week packet
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For Immediate Release
Contact: dmawempio@widma.gov
November 17-21 is Winter Weather Awareness Week in
Wisconsin
MADISON, Wis. – As temperatures begin to drop and winter approaches, now is the time to be
prepared for the upcoming season. To help Wisconsin plan for the months ahead, Winter
Weather Awareness Week is Nov. 17-21 in the state.
“Here in Wisconsin, we know how quickly conditions can change from fall to winter,” said
Wisconsin Emergency Management Administrator Greg Engle. “Being prepared doesn’t have to
be complicated, but it does take a little time and planning. That effort can make all the difference
for you and your loved ones.”
Winter storms and dangerously cold temperatures can pose real dangers if people are not ready
for their impacts. Make sure to check in with the National Weather Service and other trusted
local sources daily for forecasts to inform you of potential inclement weather.
The freezing temperatures of the winter months can be dangerous for many people, leading to
cold-related illnesses and injuries such as hypothermia and frostbite. There were 96 cold-related
deaths in the state during the winter months of 2024-25, according to preliminary data from the
Wisconsin Department of Health Services. EMS responded to 1,381 calls, there were 1,433
emergency department visits, and 400 hospitalizations in the state due to cold-related illnesses
last winter.
“As soon as colder weather arrives, we begin to see more emergency room visits due to
hypothermia, frostbite, cold exposure, and other cold related illnesses and injuries,” said Paula
Tran, State Health Officer. “To prepare for winter weather, Wisconsin residents should ensure
they have an emergency kit and supplies, like non-perishable food and water, ready before the
weather happens. If you need assistance to prepare for winter weather due to housing
challenges, please call 211.”
• Stay aware of weather forecasts and stock a home emergency kit. Your home kit should
include items such as food and water, cell phone and charger, flashlight and batteries,
first aid kit, important medications, a weather radio, and a change of clothes. Visit
https://www.dhs.wisconsin.gov/climate/winter-weather.htm for more items and tips.
• Dress in layers. If you have to venture out, dress in several loose-fitting layers. Wear a
hat, mittens, and snow boots. Use a scarf to cover your mouth and face.
• Winterize your car. Just as you have a home emergency kit, you need one for your car
too. Pack items such as blankets, snacks and water, a shovel, jumper cables, and sand.
Visit readywisconsin.wi.gov/make-a-kit for more items and tips. Keep your gas tank at
least half-full.
Ice and snow on the roads remain a major threat to drivers throughout the state, causing
thousands of motor vehicle crashes each year. Preliminary data from the Wisconsin Department
of Transportation shows 31 people were killed and 2,054 were injured in the state from October
2024 to May 2025 from crashes involving winter road conditions.
“Winter weather can quickly create dangerous road conditions, making it even more important
for drivers to be alert and drive with caution in the months ahead,” said Wisconsin State Patrol
Superintendent Tim Carnahan. “It’s always best to stay off the roads in hazardous weather, but
if you must travel, please check 511 for current road conditions, slow down, keep your eyes on
the road, and be sure you have a fully stocked emergency kit in your vehicle.
The Wisconsin Department of Transportation and Division of the Wisconsin State Patrol
encourage travelers to “know before you go” and check winter road conditions with 511
Wisconsin via 511wi.gov or the 511 Wisconsin app. Prepare ahead of time for winter travel by
stocking your emergency kit and checking the tires and overall condition of your vehicle. The
Wisconsin DMV also advises travelers to consider adding an emergency contact to their DMV
record.
Motorists are reminded that speed limits are based on clear, dry conditions. During winter,
slippery roads often require drivers to reduce their speeds and adjust to the conditions. This is
especially important near snowplows that travel much slower than the speed limit and create
clouds of snow that can obscure a driver’s visibility. Always stay back at least 200 feet from a
working snowplow.
Prepare your home by having your furnace serviced regularly. Check doorways and windows for
signs they are allowing cold air into your home. Test carbon monoxide detectors to make sure
they are working properly and have fresh batteries. Keep any free-standing heating devices
away from curtains or other objects that could catch fire.
About ReadyWisconsin
ReadyWisconsin is a public service campaign of Wisconsin Emergency Management, a division
of the Wisconsin Department of Military Affairs. In alignment with the U.S. Department of
Homeland Security's national Ready campaign, ReadyWisconsin aims to educate and empower
Wisconsinites to prepare for and respond to both natural and human-made emergencies, while
engaging the public and boosting basic preparedness statewide. For more emergency
preparedness resources, head to readywisconsin.wi.gov or follow ReadyWisconsin on
Facebook, X, and Instagram for tips delivered straight to your feed.
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Winter Weather Messaging
The National Weather Service (NWS) issues winter storm warnings, watches and advisories.
Here’s what they mean and what you should do.
Winter Weather Advisory – These are issued for winter weather events that are more of an
inconvenience than a life-threatening situation if caution is exercised. These are often issued
when three to five inches of snow, blowing and drifting snow, freezing rain, or a combination of
these elements are expected.
Winter Storm Watch – Issued when there is a potential for a winter storm to affect the region
during the next one to three days. It does not always mean the area will experience a winter
storm, there is still some uncertainty of the exact path or timing of the event.
Winter Storm Warning – Issued when dangerous winter weather is expected, occurring, or
imminent. The weather can become life-threatening. Criteria includes six inches of snow or
more in 12 hours, eight inches in 24 hours, or lower amounts if accompanied by strong winds or
a combination of dangerous winter elements. Avoid unnecessary travel.
Blizzard Warning – This is the most dangerous winter event. Blizzard warnings are issued
when snow or blowing snow lowers visibility to 0.25 miles or less, wind gusts hit 35mph or
higher, and the storm lasts for three hours or more. Travel is dangerous and should be avoided
if possible.
Ice Storm Warning - Issued when freezing rain will cause widespread glazing. A coating of ice
is expected to reach 0.25-inches thick or more on objects and make travel nearly impossible.
For lesser amounts of ice.
Snow Squall Warning - A short duration warning issued for a relatively small geographic area
when intense short-lived bursts of heavy snowfall occur. Although rare, these snow squalls can
lead to quick reductions in visibilities, 0.25 miles or less, and often accompanied by gusty winds.
Sudden whiteout conditions and slick roads can develop.
Cold Weather Advisory – Wind chill or temperature of -20°F in the next 12 to 24 hours.
Extreme Cold Watch - Wind chill or temperature of -30°F is possible in the next 24 to 72 hours.
Extreme Cold Warning - Wind chill or temperature of -30°F is imminent in the next 12 to 36
hours.
Winter Driving in Wisconsin
Navigating slushy, snow-covered, or icy roads in winter can be tough and stressful, but a few
key tips can make all the difference in getting you to your destination safely.
The first significant snowfall of the season can cause several issues, including car crashes. This
is usually due to many drivers being less accustomed to slick road conditions caused by wintry
weather.
When a major winter storm hits, it's often best to delay your trip until conditions improve.
Stranded vehicles add to the dangers for plow crews, law enforcement, and emergency
responders. But if you absolutely must travel, here's what you need to know:
• Before heading out, learn the latest about highway conditions and incidents by visiting
511wi.gov. Let others know about your planned route and expected arrival time. Fully
charge your cell phone.
• Clear snow and ice from your vehicle’s windows,
front and rear lights, roof and hood. Ensure
everyone is buckled up.
• Take it slow. Allow extra travel time and following
distance. Most winter crashes and slide-offs are
caused by drivers going too fast for the existing
conditions. Remember, posted speed limits apply to
ideal travel conditions.
• Turn on your vehicle’s low-beam headlights. This
helps you see what’s ahead, and helps other
drivers see you. State law requires drivers to turn
on their vehicle’s low-beam headlights any time that
weather or other conditions make it difficult to see
objects 500 feet ahead.
• Sudden braking or steering can cause you to lose control of your vehicle. Use brakes
early and carefully. With anti-lock-brakes (ABS), use firm, steady pressure and gently
steer. Never use cruise control in wintry weather.
• Don’t be overconfident in your four-wheel or all-wheel-drive vehicle. All vehicles require
additional time and distance to stop in adverse conditions.
• Remember that bridge decks/overpasses can be especially slippery, even when
adjacent pavements are in good travel condition.
• Watch for snowplows. Stay at least 200 feet behind a working plow and use extra
caution if you decide to pass. Plows often create a cloud of snow that can obscure
visibility, and road conditions ahead of the plow are likely worse.
• Keep a safe distance behind large trucks. Along with obscuring your view of the road
ahead, pieces of snow or ice can blow off the top of commercial trucks as they travel
down the highway.
Winter storm advisories/warnings are routinely posted on Dynamic Message Signs along major
highway corridors. Heed this information and drive accordingly. Winter storm events often have
moderate to significant travel impacts.
Be mindful of your location using crossroads, mileposts or key landmarks. If you do become
stranded, you’ll be better prepared to describe your location for law enforcement or tow truck
operators.
Staying safe if stranded
• Stay calm. It’s generally safest to stay buckled up inside your vehicle. Along with
protecting you from the elements, your vehicle offers protection should other vehicles
slide out of control. Getting out of your vehicle and walking near a highway is dangerous
any time of year.
• If possible, call 911 on your cell phone. Be ready to describe your location and situation.
Follow any instructions. You may be told to stay where you are until help arrives.
• Resist the urge to get out of your vehicle and shovel or push your vehicle free.
Overexertion can greatly complicate your situation, and being outside your vehicle
exposes you to dangers.
• If necessary to stay warm, run your vehicle’s engine for brief periods (make sure the
exhaust system is working properly and not blocked by snow). Using portable heaters
inside vehicles or other enclosed spaces can be dangerous.
• Keeping your dome light on during low-light conditions can make it easier for rescue
crews to find you. Remember, the storm will end. You will be found.
Keep a Winter Emergency Kit in Your Vehicle
Have a vehicle emergency supply kit in the
back seat of your vehicle (in case your
trunk jams or is frozen shut) that includes:
• Blankets or sleeping bags
• Extra hats, socks, boots and
mittens
• Flashlight with extra batteries
• First-aid kit
• Shovel, booster cables and
windshield scraper
• Water and high-calorie non-
perishable food (raisins, candy
bars, energy/protein bars)
• Multi-tool
• Sand or cat litter to use for traction
• Cell phone charger
Calling for help
• If possible, call 911 on your cell phone. Provide your location, condition of everyone in
the vehicle and the problem you're experiencing.
• Follow instructions. You may be told to stay where you are until help arrives.
• Do not hang up until you know who you have spoken with and what will happen next.
• If you must leave the vehicle, write down your name, address, phone number and
destination. Place the piece of paper inside the front windshield for someone to see.
Wisconsin Winter Road Maintenance Facts
• The Wisconsin DOT contracts with all 72 county highway departments in the state to
maintain the state highway system. (Interstates, federal and state numbered highways)
• There are 115,000 miles of local streets and county and state highways in Wisconsin
including 11,000 miles or including more than 34,000 lane miles (one lane mile equals a
one-mile roadway that is 12 feet wide) of state-maintained highways.
• WisDOT's snow removal program divides the state-maintained highways into 5
categories based on the highway's traffic volumes, use, and configuration. The goal for
each category of roadway is to achieve "passable roadways" during a winter storm.
o Passable roadways are defined as roadways that are free of drifts, snow ridges,
and as much ice and snowpack as is practical and can be traveled at reasonable
speeds. A reasonable speed is one in which a vehicle can travel without losing
traction.
• WisDOT uses an average of 452,000 tons of salt and 21,000 tons of sand per season
statewide. The total storage capacity of salt for use on state-maintained highways is
about 654,000 tons.
WisDOT has more winter driving information that can be found at
https://wisconsindot.gov/Pages/safety/education/winter-drv/default.aspx
Cold-related Illnesses and Injuries
Hypothermia
Hypothermia is a condition of abnormally low body temperature, according to the Wisconsin
Department of Health Services. Hypothermia is most likely at very cold temperatures but can
occur at temperatures above 40o F if a person becomes chilled from rain, sweat, or submersion
in cold water.
Recognize the warning signs of hypothermia.
• For adults and children: shivering, exhaustion, confusion, fumbling hands, memory
loss, slurred speech and drowsiness.
• For infants: bright red or cold skin, very low energy.
Taking preventive action
• Have furnaces checked annually for efficient and safe operation before the heating
season arrives.
• Check on elderly relatives, friends and neighbors.
• Monitor the rooms where infants sleep or spend periods of time.
• When spending time outdoors, adults and children should dress warmly and stay dry. If
doing strenuous outdoor activities, the National Weather Service recommends to avoid
wearing cotton since cotton takes a long time to dry and will sap your heat. Instead, use
synthetic fabrics that wick moisture from your skin and dry quickly.
• Layer clothing, preferably wind resistant, to reduce loss of body heat caused by the
wind.
• Tell relatives and friends where you are going and when you expect to return.
• Do not ignore shivering. It's an important first sign that the body is losing heat. Persistent
shivering is a signal to return indoors.
Frostbite
Frostbite is an injury caused by freezing of the skin and deeper tissues, most commonly
occurring on the toes, fingers, chin, cheeks, ears, and nose. It causes the loss of feeling and
color in the affected areas. Frostbite can permanently damage body tissues, and severe cases
can lead to amputation.
Chilblains
Chilblains are the painful inflammation of small blood vessels in the skin that occur in response
to repeated exposure to cold but nonfreezing temperatures. Small blood vessels in the skin may
become permanently damaged by cold temperatures, resulting in redness and itching during
additional exposures.
Trench Foot
Trench foot is an injury of the feet after prolonged exposure to wet and cold conditions. Trench
foot occurs because wet feet lose heat faster than dry feet. To prevent heat loss, the body
constricts blood vessels in the feet, and then the skin tissue begins to die.
Slips and Falls
Slips occur more often on surfaces that are cold, wet,
snowy, slushy, or icy. A fall resulting from a slip can
cause severe injury and even death. Slips and falls are
the most common work-related winter injuries in
Wisconsin.
Overexertion
Cold weather puts an added strain on the heart.
Unaccustomed exercise such as shoveling snow or
pushing a car can bring on a heart attack or make an
existing medical condition worse.
Check Carbon Monoxide Detectors
Carbon monoxide is the leading cause of accidental poisoning deaths in the United States,
according to the Centers for Disease Control. In 2022 there were 48 deaths and 373 emergency
department visits in Wisconsin due to carbon monoxide poisoning, according to data from the
Wisconsin Department of Health Services. 2022 data are provisional and subject to change.
To protect your family from carbon monoxide, follow these simple safety tips:
• Make sure you have working CO detectors. All homes and duplexes in Wisconsin
are required to have CO detectors on every level including the basement, but not the
attic or storage areas.
• Have your furnace or wood-burning stove inspected annually to make sure it is
structurally and functionally sound and vents properly to the outside of your home.
• Never run a gasoline or propane heater or a grill (gas or charcoal) inside your
home or an unventilated garage. Any heating system that burns fuel will produce
carbon monoxide. Use a battery-powered detector where you have fuel burning
devices but no electric outlets, such as in tents, cabins, RVs, and boats with enclosed
cabins.
• Never run a car in an enclosed space. If a vehicle is running, you must have a door
open to the outside.
• Generators should be run a safe distance from the home. Never run a generator
in the home or garage, or right next to windows or doors.
Breathing carbon monoxide displaces the oxygen in the blood and can cause death within
minutes at high levels. Symptoms of overexposure to carbon monoxide are often mistaken for
the flu and include headaches, fatigue, dizziness, shortness of breath/chest pain,
nausea/vomiting, and confusion. If you experience any of these symptoms, or your carbon
monoxide detector sounds an alarm, head outside immediately for fresh air and call 911. For
more information on carbon monoxide poisoning, visit: https://www.dhs.wisconsin.gov/air/co.htm
Pets and Winter Weather
Pets also need extra care when the temperatures fall. They should be brought inside when the
temperature reaches 30˚F with wind chill. Dogs and cats can get frost-bitten ears, nose and
feet if left outside during bitter cold weather. Chemicals used to melt snow, and ice can also
irritate pets’ paws – be sure to keep anti-freeze, salt and other poisons away from pets.
Be Prepared at Home
Some of the dangers associated with winter storms include loss of heat, power and telephone
service and a shortage of supplies. To help protect your family, now is the time to put together
a disaster supply kit. Here are some items to include:
• Flashlights and extra batteries
• Battery-powered NOAA Weather Radio and a commercial radio
• Bottled water and non-perishable food that requires no cooking
• First-aid supplies
• Fire extinguisher, smoke detector and carbon monoxide detector
• If appropriate, extra medications and baby items
• If you have an emergency heating source such as a fireplace or space heater, make
sure you have proper ventilation
• Make sure pets have shelter and plenty of food and water
For additional winter weather messaging and safety tips, you can find information on the
following sites:
NWS Winter Safety Campaign: https://www.weather.gov/wrn/winter_safety
Wisconsin Department of Health Services: https://www.dhs.wisconsin.gov/climate/winter-
weather.htm
Ready.gov: https://www.ready.gov/winter-weather
Source: Washburn County website. First collected Oct 7, 2026.