October 1, 2026 - Tourism Commission Agenda & Packet

111 Lincoln Street Verona, WI 53593 (608) 845-6495 veronawi.gov TOURISM COMMISSION AGENDA DATE: THURSDAY, OCTOBER 1, 2026 TIME: 2:00 PM LOCATION: ROOM D110 (LARGE CONFERENCE ROOM) VERONA CITY HALL 111 LINCOLN STREET VERONA, WI 53593 1. Call to Order 2. Roll Call 3. Public Comment 4. Approval of the minutes from the July 21, 2026 Tourism Commission meeting 5. Discussion and Possible Action Re: 2026 2ndQuarter Room Tax Report 6. Discussion and Possible Action Re: Accounting Review of the 2024-2025 Baker Tilly Audit 7. Discussion and Possible Action Re: Corrective Action Plan Resulting from the Baker Tilly Review 8. Discussion and Possible Action Re: 2026 Quarter 1 and Quarter 2 Reports and Documentation (Required Under Exhibit A of the Room Tax Agreement) 9. Reports and comments from Tourism Coordinator a. 2026 Tourism Sponsorship Impact Report Q1-Q3 b. Quarterly and Monthly Website/Social Media Data & Metrics c. Destination Madison/Visit Verona Social Media Partnership Report 10. Reports and comments from staff 11. Reports and comments from Commission members 12. Adjournment Jason Hunt, Chairperson POSTED: September 18, 2026 Verona City Hall Verona Public Library Miller’s Market All agendas are posted on the City website at: veronawi.gov Notice: If you need an interpreter, materials in alternative formats, or other accommodation to access the meeting, please contact the City Clerk at (608) 845-6495 at least 48 hours preceding the meeting. Every reasonable effort will be made to accommodate your request. Notice is hereby given that a quorum of the members of the City Council or other standing committees of the City Council may be present at the meeting of Tourism Commission to gather information about a subject over which they have decision-making responsibility. The City Council and any other standing committees will not take formal action at this meeting. MINUTES – TOURISM COMMISSION DATE: July 21, 2026 LOCATION: Verona City Hall – Large Conference Room 111 Lincoln St., Verona, Wis. 1) Chairperson Jason Hunt called the meeting to order at 2:01 p.m. 2) Roll call – present were: Commissioners Jason Hunt, Ralph Stern, Charlie Eggen, and Alderperson Chris Weiss (virtual). Commissioner Sara Hoechst were excused. Also present were Mr. Ryan Lay – Principal, Baker Tilly, Alder Beth Tucker Long, Verona Area Chamber of Commerce Director Le Jordan, Tourism Coordinator Anna Follmann, Finance Director Brian Lamers, and City Administrator Jamie Aulik. 3) There was no public comment. 4) Weiss moved, Egan seconded, to approve the minutes of the March 17, 2026, Tourism Commission meeting. The motion passed unanimously. 5) 2026 First Quarter Room Tax Report: a) Mr. Lamers explained the 2026 first quarter room tax report and answered questions from the Commission. Year over year, room tax revenue is up. 6) Independent Accountant's Report on the Room Tax Agreement: a) Mr. Ryan Lay of Baker Tilly presented the independent accountant’s report regarding the room tax agreement between the City of Verona and the Verona Area Chamber of Commerce. He summarized the firm's findings, noting several deficiencies, including: i) Insufficient supporting documentation for invoices; ii) Inconsistencies in the invoice approval process; iii) The absence of a formal cost allocation policy; and iv) Other inconsistencies related to account reconciliations. b) Commission members discussed the report and its findings. Eggen commented that the report provides a roadmap to improve and strengthen the Chamber’s internal processes. c) Stern requested additional information regarding the differences identified in Attachment D of the report. Specifically, he questioned why certain statement balances did not reconcile with Baker Tilly’s month-end account calculations and related bank statement reconciliations. d) Hunt commented that the issues identified in the report appeared to be systemic in nature rather than the fault of any individual employee. e) During the discussion, it was noted that the Chamber utilized a single account to 3 receive and disburse tourism-related funds. f) Stern reiterated his concerns regarding the discrepancies identified in Attachment D and requested a more detailed explanation of the differences. The Commission agreed to revisit the matter at its next meeting after receiving additional information. g) The Commission also discussed the Chamber’s scholarship approval process. Members requested that future scholarship requests include additional background information and a narrative describing each application and the basis for approval. Members also requested that the Commission be informed of the reasons whenever a scholarship application is denied. h) The Commission discussed the Chamber's bookkeeping practices, including the need to enter invoices into QuickBooks and the need for improved financial controls. i) Hunt stated that he wanted the Commission to formally request that the Verona Area Chamber of Commerce address the deficiencies identified in the audit. He emphasized the importance of implementing the recommended procedures, improving documentation practices, demonstrating measurable progress, and developing a formal cost allocation policy. j) The Commission also discussed having Nick from Nonprofits for Numbers attend the next Commission meeting to assist with addressing the audit findings, reconciling account discrepancies, and implementing recommended corrective actions. k) Hunt moved, Egan seconded, to direct the Verona Area Chamber of Commerce to implement corrective actions to address the deficiencies identified in the independent accountant's report. The motion passed unanimously. l) Hunt moved, Egan seconded, to require that the quarterly reports required under Appendix (Exhibit A) of the Room Tax Agreement be provided to the Commission in advance of each meeting. The motion also directed that the reports include additional detail explaining the basis for approved scholarships and sponsorships. The motion passed unanimously. m) Weiss also expressed concern regarding duplicate invoices identified during the audit and emphasized the importance of ensuring that invoices are not paid more than once. The Commission discussed working with Nonprofits for Numbers to reconcile monthly account activity and resolve outstanding discrepancies. 7) Eggen moved, Stern seconded adjournment. The motion passed unanimously, and the meeting adjourned at 4:14 p.m. By: Jamie J. Aulik, City Administrator 4 5 9:46 AM 04/03/26 Accrual Basis Verona Area Chamber of Commerce Transactions by Account As of December 31, 2025 Type Date Num Name Memo Class Clr Split Debit Credit Balance SBCP Room Tax Account 19,432.23 Check 01/10/2024 2403 Badger Coaches Inv. 51691 - Coaches - New Glarus  Event Sponsorships 1,230.50 18,201.73 Check 01/11/2024 2398 Mount Horeb Chamber of Commerce Inv 9156 - Everyday M&K - SRV Split  Projects 500.00 17,701.73 Check 01/11/2024 2399 Mount Horeb Chamber of Commerce Inv. 8862 - Placer AI Subscription Split  Projects 2,266.67 15,435.06 Check 01/11/2024 2400 Cash Cash - Farmers Market  Community Event-Expense 173.00 15,262.06 Check 01/15/2024 2404 Madison Magazine Inv 170486-1  Print 3,075.00 12,187.06 Check 01/30/2024 2405 Boldland Creative Inv 56 - 2024 sports facilities / tourism shoots  Marketing 1,200.00 10,987.06 Check 01/30/2024 2406 Simpleview. Inv 362727 - Development Support - CMS  Tourism - Website Managemenat 300.00 10,687.06 Check 01/30/2024 2407 Destination Travel Network Inv 00144233 - Janaury  Tourism - Digital 150.00 10,537.06 Check 01/30/2024 2408 KMA Bodilly CPAs & Consultants, S.C Tax Preparation  Legal & Professional 718.00 9,819.06 Check 01/30/2024 2409 Allison Plumer Reimbursement - Expenses  -SPLIT- 435.03 9,384.03 Check 01/30/2024 2410 Badger Aquatics Club 2023 Grant - Wisconsin Single Age State  Event Sponsorships 3,000.00 6,384.03 Check 01/30/2024 2411 WACVB Inv 65 - Early Bird Registration  Coordinator Expenses 290.00 6,094.03 Deposit 01/31/2024 Deposit  PY Contract Income Receivable 70,000.00 76,094.03 Check 01/31/2024 2412 VACC Tourism Coordinator - January 2024  Tourism Coordinator 3,541.67 72,552.36 Check 01/31/2024 2413 VACC. Tourism Rent - January 2024  Facility Costs 300.00 72,252.36 Check 01/31/2024 2414 Miller & Son's Supermarket Account 4299 - Inv 012406038440 - Trolley  Polar Express Expense 700.00 71,552.36 Check 02/24/2024 2415 Race Day Events 2023 - Grant - Skelton Skamper 5K  Accrued Expense 1,000.00 70,552.36 Check 02/24/2024 2416 Wayward Inv 1035 - 2024 Wayward Agreement  Tourism - Wayward Travel 1,691.66 68,860.70 Check 02/24/2024 2417 Wisconsin Media Group Acct 32396 - Invoice 367583 - Ads  Print 323.00 68,537.70 Check 02/24/2024 2418 Ideal Printing Inv 56624 - Sugar River Map Brochure  Print 358.96 68,178.74 Check 02/24/2024 2419 Verona Youth Hockey Association 2024 Tourism Grant - WAHA State Hockey Tournament  Event Sponsorships 1,000.00 67,178.74 Check 02/24/2024 2420 Wayward Inv 1034 - 2024 Wayward Agreement  Tourism - Wayward Travel 1,691.66 65,487.08 Check 02/24/2024 2421 Boldland Creative Inv 58 - 2024 sports facilities / tourism shoots  Marketing 1,200.00 64,287.08 Check 02/24/2024 2422 Simpleview Inv. 368951 -CMS Licensing/ UGC publish  -SPLIT- 5,375.00 58,912.08 Check 02/24/2024 2423 Destination Travel Network Inv 00145802 - February  Tourism - Digital 150.00 58,762.08 Check 02/24/2024 2424 Hiebing Inv 00145802 - February  Marketing 450.00 58,312.08 Check 02/24/2024 2425 Verona Youth Hockey Association 2024 Tourism Grant - Pee Wee Tournament  Event Sponsorships 1,000.00 57,312.08 Check 02/29/2024 2426 VACC Tourism Coordinator - February 2024  Tourism Coordinator 3,541.67 53,770.41 Check 02/29/2024 2427 VACC. Tourism Rent - February 2024  Facility Costs 300.00 53,470.41 Check 02/29/2024 2428 Simpleview. Inv 4215 - Conference Attendee - Plumer  Coordinator Expenses 1,450.00 52,020.41 Check 03/05/2024 2429 Destination Travel Network Inv 00147323 - March  Tourism - Digital 150.00 51,870.41 Check 03/12/2024 American Express Get details from bill  Projects 836.37 51,034.04 Check 03/19/2024 2430 Allison Plumer Reimbursement - Expenses  Coordinator Expenses 1,077.34 49,956.70 Check 03/22/2024 2431 Glacier Landscaping - snow removal Inv - 104397, 103944, 104657  Maintenance 1,085.25 48,871.45 Check 03/22/2024 2432 Cash Cash - Farmers Market  Community Event-Expense 150.00 48,721.45 Check 03/28/2024 2433 Capital City Tent Rental Egg-stravaganza 2024 Tent  Spring 1,239.63 47,481.82 Check 03/29/2024 2444 Young Life Egg-stravaganza Clean Up 2024  Spring 500.00 46,981.82 Check 03/30/2024 2434 Blondin's Bouncin Inflatables Egg-stravaganza 2024 Inflatable final Payment  Spring 346.70 46,635.12 Check 03/30/2024 2435 Havens Petting Farm LLC Egg-stravaganza 2024 Inv MPF2024-12  Spring 1,045.50 45,589.62 Check 03/30/2024 2436 Wayward Inv 1038 - 2024 Wayward Agreement  Tourism - Wayward Travel 1,691.66 43,897.96 Check 03/30/2024 2437 Boldland Creative Inv 62 - 2024 sports facilities / tourism shoots  Marketing 1,200.00 42,697.96 Check 03/30/2024 2438 Mount Horeb Chamber of Commerce Inv 9515 - Wisconsin Couple Split  Print 350.00 42,347.96 Check 03/30/2024 2439 Ideal Printing Inv 56981 - Verona Pocket Guide  Print 132.31 42,215.65 Check 03/30/2024 2440 Ideal Printing Inv 56930 - Postcard w/ Perf  Print 171.44 42,044.21 Check 03/30/2024 2441 VACC Tourism Coordinator - March 2024  Tourism Coordinator 3,541.67 38,502.54 Check 03/30/2024 2442 VACC. Tourism Rent - March 2024  Facility Costs 300.00 38,202.54 Check 03/30/2024 2443 Havens Petting Farm LLC Egg-stravaganza 2023  Spring 630.00 37,572.54 Check 04/23/2024 Transfer to VACC Tourism Contract partial payment - 1st Qtr.  Office Support 3,000.00 34,572.54 Check 04/30/2024 2448 VACC Tourism Coordinator - April 2024  Tourism Coordinator 3,700.00 30,872.54 Check 04/30/2024 2449 VACC. Tourism Rent - April 2024  Facility Costs 334.00 30,538.54 Check 04/30/2024 2385 Ice Age Trail Alliance 2024 Grant Dane County Hike A Thon  Event Sponsorships 250.00 30,288.54 Check 04/30/2024 2386 Boldland Creative Inv 64 - 2024 sports facilities / tourism shoots  Marketing 1,200.00 29,088.54 Check 04/30/2024 2445 Wayward Inv 1040 - 2024 Wayward Agreement  Tourism - Wayward Travel 1,691.66 27,396.88 Check 04/30/2024 2446 Verona Youth Softball 2024 Grant  Event Sponsorships 1,000.00 26,396.88 Check 04/30/2024 2447 Farley Center for Peace, etc. 2024 Grant  Event Sponsorships 1,000.00 25,396.88 Check 05/15/2024 2450 VACC Tourism Coordinator - May 2024  Tourism Coordinator 3,700.00 21,696.88 Check 05/15/2024 2451 VACC. Tourism Rent - May 2024  Facility Costs 334.00 21,362.88 Check 05/15/2024 2452 Verona Area Chamber of Commerce Quarterly Contract Payment - 1st Qtr  Tourism Offset 10,600.00 10,762.88 Check 05/15/2024 2453 Verona Downtown Farmers Market 2024 Grant  Event Sponsorships 500.00 10,262.88 Check 05/15/2024 2454 Allison Plumer Reimbursement - Expenses  -SPLIT- 112.28 10,150.60 Check 05/15/2024 2455 Destination Travel Network Inv 00150695 - May  Tourism - Digital 150.00 10,000.60 Check 05/15/2024 2456 Simpleview Inv. 1002421 -CMS Licensing/ UGC publish  -SPLIT- 5,375.00 4,625.60 Check 05/15/2024 2457 Spectrum Enterprise Inv 22936301050124 - Acct 229363601  Visitor Center 284.90 4,340.70 Check 05/15/2024 2458 Dairyland Sports 2024 Grant  Event Sponsorships 5,000.00 -659.30 Check 05/15/2024 2459 Destination Travel Network Inv 00148983 - April  Tourism - Digital 150.00 -809.30 Check 05/15/2024 2460 Synergy Networks Watchdog, cloud, emails  Social 720.70 -1,530.00 Deposit 05/17/2024 Deposit  PY Contract Income Receivable 78,750.00 77,220.00 Check 05/23/2024 2461 Wayward Inv 1042 - 2024 Wayward Agreement  Tourism - Wayward Travel 1,691.66 75,528.34 Page 1 of 6 6 9:46 AM 04/03/26 Accrual Basis Verona Area Chamber of Commerce Transactions by Account As of December 31, 2025 Type Date Num Name Memo Class Clr Split Debit Credit Balance Check 05/23/2024 2462 Cherry Blosom Events Inv 942 - Christkindl Market Sponsor - 1/2 deposit  Projects 5,000.00 70,528.34 Check 05/24/2024 AWD American Express Various  -SPLIT- 1,321.51 69,206.83 Check 05/24/2024 AWD American Express Various  -SPLIT- 2,000.00 67,206.83 Check 05/31/2024 2463 Verona Chamber 2024 HTD Grant  Projects 10,000.00 57,206.83 Check 05/31/2024 2464 Cash Cash - HTD  Petty Cash 1,370.00 55,836.83 Check 06/14/2024 2465 Mid-West Family Madison Inv MCC-1240542624  Tourism - Media Buy 2,364.00 53,472.83 Check 06/14/2024 2466 Verona Area Education Foundation 2024 Grant  Event Sponsorships 3,537.00 49,935.83 Check 06/14/2024 2467 Destination Travel Network Inv. 00152338 - June  Tourism - Digital 150.00 49,785.83 Check 06/14/2024 1916 VOID Inv 65 - Videography / Photography - Boldland wrong amount  Marketing 0.00 49,785.83 Check 06/14/2024 2469 Wayward Inv 1042 - Digital & Social Package  Social 1,691.66 48,094.17 Check 06/14/2024 2470 Girls on the Run of SC WI 2024 Grant - Stranders Invoice  Event Sponsorships 1,320.00 46,774.17 Check 06/14/2024 2471 Phase 3 Digital Agencey / Madison Inv 176501-1 - Channel 3000  Tourism - Media Buy 1,250.00 45,524.17 Check 06/14/2024 2472 Ideal Printing Inv 57437 - Concerts  Print 237.38 45,286.79 Check 06/14/2024 2473 Ideal Printing Inv 57590 - Concerts Banner  Print 337.60 44,949.19 Check 06/14/2024 2474 KMA Bodilly CPAs & Consultants, S.C Inv MA33719  Legal & Professional 342.75 44,606.44 Check 06/14/2024 2475 VACC Tourism Coordinator - June 2024  Tourism Coordinator 3,700.00 40,906.44 Check 06/14/2024 2476 VACC. Tourism Rent - June 2024  Facility Costs 334.00 40,572.44 Check 06/26/2024 1918 Boldland Creative Inv 65 - 2024 sports facilities / tourism shoots  Marketing 1,200.00 39,372.44 Check 07/11/2024 1919 Frank Martin Busch 2024 Concerts in the Park  Projects 1,250.00 38,122.44 Check 07/19/2024 1920 Sundance 2024 Concerts in the Park  Projects 400.00 37,722.44 Check 07/30/2024 2477 VACC Tourism Coordinator - July 2024  Tourism Coordinator 3,700.00 34,022.44 Check 07/30/2024 2478 VACC. Tourism Rent - July 2024  Facility Costs 334.00 33,688.44 Check 07/30/2024 2479 Destination Travel Network Inv. 001541j91 - July  Tourism - Digital 150.00 33,538.44 Check 07/30/2024 2480 Wayward Inv 1046 - Digital & Social Package  Social 1,691.66 31,846.78 Check 07/30/2024 2481 Boldland Creative Inv 68 - 2024 sports facilities / tourism shoots  Marketing 1,200.00 30,646.78 Check 07/30/2024 2482 Spectrum Enterprise Inv 22936301050124 - Acct 229363601  Visitor Center 124.99 30,521.79 Check 07/30/2024 2483 City of Verona Inv 2087 - HTD  Projects 5,000.00 25,521.79 Check 07/30/2024 2484 MAYSA - Grant 2024 - USA LaCrosse  Event Sponsorships 5,000.00 20,521.79 Check 07/30/2024 2485 Art House 360 Dancing with the Arts - Donation/Tickets  Event Sponsorships 250.00 20,271.79 Check 07/30/2024 2486 Future Productions Grant - Miss Wisconsin USA - MIss Wisconsin Teen USA  Event Sponsorships 2,500.00 17,771.79 Check 07/30/2024 2487 Ideal Printing Inv 57437 - Concerts in the Park Postcard  Print 237.38 17,534.41 Check 07/30/2024 2488 VACC.. Reimburse for Sugar River Services 1/2 / Miller's  Tourism - Event Materials 265.84 17,268.57 Check 07/30/2024 2489 Ideal Printing Inv 57749 - It's a Vibe Postcard  Print 110.29 17,158.28 Check 07/30/2024 2490 Mad City Jug Band 2024 Concerts in the Park  Projects 420.00 16,738.28 Check 07/31/2024 2492 Verona Area Chamber of Commerce Quarterly Contract Payment - 2nd Qtr  Tourism Offset 10,600.00 6,138.28 Check 08/01/2024 2491 Birddog Blues Band 2024 Concerts in the Park  Projects 700.00 5,438.28 Check 08/02/2024 1921 City of Verona - V FallFest  Fall Fest 95.00 5,343.28 Check 08/08/2024 2493 Lost Lakes 2024 Summer Concert Series  Projects 1,250.00 4,093.28 Deposit 08/09/2024 Deposit  Undeposited Funds 2,225.00 6,318.28 Check 08/22/2024 2494 Waunakee Big Band 2024 Concerts in the Park  Projects 750.00 5,568.28 Check 08/22/2024 2495 VACC Tourism Coordinator - August 2024  Tourism Coordinator 3,700.00 1,868.28 Check 08/22/2024 2496 VACC. Tourism Rent - August 2024  Facility Costs 334.00 1,534.28 Check 08/22/2024 2497 Wayward Inv 1048 - Digital & Social Package  Social 1,691.66 -157.38 Check 08/22/2024 2498 Allison Plumer Reimbursement - Expenses  Coordinator Expenses 295.18 -452.56 Check 08/22/2024 2499 Destination Travel Network Inv. 00155925 - August  Tourism - Digital 150.00 -602.56 Check 08/22/2024 2500 Simpleview Inv. 1005742 -CMS Licensing/ UGC publish  -SPLIT- 5,375.00 -5,977.56 Check 08/22/2024 2501 Boldland Creative Inv 74 - 2024 sports facilities / tourism shoots  Marketing 1,200.00 -7,177.56 Check 08/22/2024 2502 Wayne Ace Bus and Limo Service LLC 2024 Beer Bacon & Cheese Transportation  Event Sponsorships 1,100.00 -8,277.56 Check 08/22/2024 2503 Mount Horeb Chamber of Commerce Inv 9631 - Wisconsin Couple Split  Print 2,266.67 -10,544.23 Check 08/22/2024 2504 Ideal Printing Inv 57814 - Travel Guide  Print 7,428.13 -17,972.36 Check 08/22/2024 2505 Insight Counseling & Wellness 2024 Grant  Event Sponsorships 250.00 -18,222.36 Deposit 08/30/2024 Deposit  PY Contract Income Receivable 78,750.00 60,527.64 Check 08/30/2024 2506 Boldland Creative Inv 77 - 2024 sports facilities / tourism shoots  Marketing 1,200.00 59,327.64 Check 09/01/2024 2507 Wayward Inv 1049 - Digital & Social Package  Social 1,691.66 57,635.98 Check 09/03/2024 2508 VACC Tourism Coordinator - September 2024  Tourism Coordinator 3,700.00 53,935.98 Check 09/03/2024 2509 VACC. Tourism Rent - September 2024  Facility Costs 334.00 53,601.98 Check 09/13/2024 2510 Mark Croft 2024 Concerts in the Park  Projects 1,000.00 52,601.98 Check 09/17/2024 Verona Area Chamber of Commerce Quarterly Contract Payment - 3rd Qtr  Tourism Offset 10,500.00 42,101.98 Check 09/27/2024 2511 Galen Metz 2024 Fall Fest  Fall Fest 250.00 41,851.98 Check 09/27/2024 2512 Merl & A Girl 2024 Fall Fest  Fall Fest 400.00 41,451.98 Check 09/30/2024 2513 Gillian Fortney 2024 Fall Raffle Grand Prize  Fall Raffle 1,000.00 40,451.98 Check 10/01/2024 2515 VACC Tourism Coordinator - October 2024  Tourism Coordinator 3,700.00 36,751.98 Check 10/01/2024 2516 VACC. Tourism Rent - October 2024  Facility Costs 334.00 36,417.98 Check 10/01/2024 2517 Verona Chamber of Commerce Fall Fest Grant  Projects 5,000.00 31,417.98 Check 10/01/2024 2514 Reindeer Games 2024 Reindeer Deposit  Projects 950.00 30,467.98 Check 10/01/2024 2519 Netbrands Media Corp. Order #IMA2E8512348  Tourism - Event Materials 7,515.28 22,952.70 Check 10/04/2024 2518 Branded Image, LLC Artwork for Brewdown  Projects 84.40 22,868.30 Check 10/09/2024 2520 Blackhawk Bowhunters Archery Club 2024 Tourism Grant  Event Sponsorships 2,000.00 20,868.30 Check 10/30/2024 2523 Verona Chamber 2024 Fall Fest  Projects 5,000.00 15,868.30 Page 2 of 6 7 9:46 AM 04/03/26 Accrual Basis Verona Area Chamber of Commerce Transactions by Account As of December 31, 2025 Type Date Num Name Memo Class Clr Split Debit Credit Balance Check 11/01/2024 2521 VACC Tourism Coordinator - November 2024  Tourism Coordinator 4,833.00 11,035.30 Check 11/01/2024 2522 VACC. Tourism Rent - November 2024  Facility Costs 334.00 10,701.30 Check 11/01/2024 2524 Verona Area Performing Arts Series 2024-2025 Grant  Event Sponsorships 3,000.00 7,701.30 Check 11/01/2024 2525 Wisconsin Economic Dev. Assoc. Connect Communities FY25  Marketing 200.00 7,501.30 Check 11/01/2024 2526 Morgan Murphy Media Inv. 176501-2  Marketing 250.00 7,251.30 Check 11/01/2024 2527 Cherry Blosom Events Inv 942 - Christkindl Market Sponsor - final payment  Projects 5,000.00 2,251.30 Check 11/01/2024 2528 Ideal Printing Inv 57963 - Tickets  Print 622.45 1,628.85 Check 11/01/2024 2529 Ideal Printing Inv 57986, 58017, 58321, 58239  -SPLIT- 462.10 1,166.75 Check 11/01/2024 2530 Ideal Printing Inv. 58112 - Popcorn Bags  Print 654.05 512.70 Check 11/01/2024 2531 Mid-West Family Madison Inv MCC-1240643270  Tourism - Media Buy 217.00 295.70 Check 11/01/2024 2532 Destination Travel Network Inv. 00157505 - September  Tourism - Digital 150.00 145.70 Check 11/01/2024 2533 VAHS Hockey Hockey Program Ad  Event Sponsorships 250.00 -104.30 Check 11/10/2024 2534 Destination Travel Network Inv 00159263 - October  Tourism - Digital 150.00 -254.30 Check 11/10/2024 2535 Boldland Creative Inv 80 - 2024 sports facilities / tourism shoots  Marketing 1,200.00 -1,454.30 Check 11/10/2024 2536 Wayward Inv 1051 - Digital & Social Package  Social 1,691.66 -3,145.96 Check 11/10/2024 2537 Spectrum Enterprise Inv 229363601 100124 - Acct 229363601  Tourism - Event Kiosk 90.07 -3,236.03 Check 11/10/2024 2538 Stranders Sanitary Service LLC 2024 Ironman - Inv 9333  Projects 1,000.00 -4,236.03 Deposit 11/14/2024 Deposit  PY Contract Income Receivable 78,750.00 74,513.97 Check 11/15/2024 2539 Wayward Inv 1054 - Digital & Social Package  Social 1,691.66 72,822.31 Check 11/15/2024 2540 Simpleview Inv. 1009179 -CMS & CRM Licensing/ UGC publish  -SPLIT- 5,375.00 67,447.31 Check 11/15/2024 2541 Boldland Creative Inv 84 - 2024 sports facilities / tourism shoots  Marketing 1,200.00 66,247.31 Check 11/15/2024 2542 Kernal Shack Inv 102 - 75 Bags of Kettle Corn  Tourism - Event Materials 300.00 65,947.31 Check 11/15/2024 2543 Allison Plumer Reimbursement - Expenses  -SPLIT- 786.72 65,160.59 Check 11/15/2024 2544 Photo Dr. Inv. 261  Tourism - Creative 30.00 65,130.59 Check 11/15/2024 2545 Dairy Kings 2024 Grant  Event Sponsorships 3,000.00 62,130.59 Check 11/15/2024 2546 VErona Wildcat Basketball Club 2024 Grant  Event Sponsorships 1,000.00 61,130.59 Check 11/15/2024 2547 Verona Youth Hockey Association 2024 Grant  Event Sponsorships 1,500.00 59,630.59 Check 11/15/2024 2548 Spectrum Enterprise Inv 229363601 10124 - Acct 229363601  Tourism - Event Kiosk 149.99 59,480.60 Check 11/18/2024 Holiday Grant Grant AM  Event Sponsorships 6,000.00 53,480.60 Check 11/26/2024 2549 Destinations Wisconsin Allison Plumer Registration  Coordinator Expenses 150.00 53,330.60 Check 11/26/2024 2550 Destination Travel Network Inv 00160942 - November  Tourism - Digital 150.00 53,180.60 Check 11/26/2024 2551 Badger Coaches Client - CheBloEv02 - Charter ID - 56478  Event Sponsorships 470.00 52,710.60 Check 11/26/2024 2552 Jones Travel Inv 117677  Event Sponsorships 895.00 51,815.60 Check 11/26/2024 2553 Wayward Inv 1058 - Digital & Social Package  Social 1,691.66 50,123.94 Check 11/26/2024 2554 MAYSA - Grant 2024 - Toe Bash & Ice Age Classic  Event Sponsorships 5,000.00 45,123.94 Check 11/26/2024 2555 Allison Plumer Reimbursement - Expenses  -SPLIT- 244.74 44,879.20 Check 11/26/2024 2556 Lake Ridge Bank Verona Gift Cards  Verona Gift Card Expenses 1,510.00 43,369.20 Check 12/06/2024 2558 Tom Crawford 2024 Santa - Tree Lighting  Hometown Holidays 175.00 43,194.20 Check 12/06/2024 2557 Cash Cash - Skate Rental  Hometown Holidays 300.00 42,894.20 Check 12/17/2024 2560 Parks Parks Department  Tourism - Tree 700.00 42,194.20 Check 12/31/2024 2561 Event Essentials Inv 141833 - Acct 48431 - Hut  Projects 1,482.28 40,711.92 Check 12/31/2024 2562 Wayward Inv 1058 - Digital & Social Package - December 2024  Social 1,691.66 39,020.26 Check 12/31/2024 2563 Travelin' Tom's Coffee Inv 131 - Tree Lighting Event  Tourism - Event/Comm. Impact 900.00 38,120.26 Check 12/31/2024 2564 Ideal Printing Inv 58778 - Letter to Santa  Projects 91.79 38,028.47 Check 12/31/2024 2565 Dairyland Sports 2024 Grant  Event Sponsorships 2,500.00 35,528.47 Check 12/31/2024 2566 Destination Travel Network Inv 00162623 - December  Tourism - Digital 150.00 35,378.47 Check 12/31/2024 2569 Allison Plumer Reimbursement - Expenses  -SPLIT- 519.75 34,858.72 Check 12/31/2024 2567 Boldland Creative Inv 92 - 2024 sports facilities / tourism shoots  Marketing 1,200.00 33,658.72 Check 12/31/2024 2570 Boldland Creative Inv 91 - 2024 sports facilities / tourism shoots  Marketing 1,200.00 32,458.72 Check 12/31/2024 2571 Spectrum Enterprise Inv 229363601 10124 - Acct 229363601  Tourism - Event Kiosk 149.99 32,308.73 Check 12/31/2024 2572 VACC Tourism Coordinator - December 2024  Tourism Coordinator 4,833.00 27,475.73 Check 12/31/2024 2573 VACC. Tourism Rent - December 2024  Facility Costs 334.00 27,141.73 Check 01/01/2025 2574 Wayward Inv 1062 - Digital & Social Package - January 2025  Management & Content 1,691.66 25,450.07 Check 01/02/2025 2568 The Aurora Acres Deposit 2025 Hometown Holidays Event  -SPLIT- 1,200.00 24,250.07 Check 01/21/2025 American Express Google, Adobe, Peacocok  Subscriptions 113.41 24,136.66 Check 01/22/2025 2575 VACC.. Reimburse for 1/2 Prop Tax  Tourism Offset 1,905.79 22,230.87 Check 01/22/2025 2576 Spectrum Enterprise Inv 229363601 10124 - Acct 229363601  Subscriptions 149.99 22,080.88 Check 01/22/2025 2577 Allison Plumer Reimbursement - Expenses  -SPLIT- 818.92 21,261.96 Check 01/22/2025 2578 Destination Travel Network Inv 00164256 - January 2025  Management & Content 150.00 21,111.96 Check 01/22/2025 2579 Mount Horeb Chamber of Commerce Inv 10831 - Placer Split - Sugar River Valley  Marketing Partner 2,380.00 18,731.96 Check 01/22/2025 2580 Traditions Inv 8550 - Hometown Holiday Sign  Projects 557.26 18,174.70 Check 01/22/2025 2581 VACC Tourism Coordinator - January 2025  Tourism Coordinator 4,833.00 13,341.70 Check 01/22/2025 2582 VACC. January 2025 - Coordinator Office  Tourism Coordinator 334.00 13,007.70 Check 02/05/2025 2583 Travelin' Tom's Coffee Inv 130 - Sr Center  Event Sponsorships 500.00 12,507.70 Check 02/05/2025 2584 Make Music Alliance Inv 1475  Event Sponsorships 350.00 12,157.70 Deposit 02/14/2025 Deposit  PY Contract Income Receivable 78,750.00 90,907.70 Check 02/28/2025 2559 Keyman Lawn Care 2025 Weed Control & Mowing  Prepaid Exp 975.87 89,931.83 Check 02/28/2025 2585 American Marketing & Publishing Acct 10034505 / Inv 3251737  Paid Advertising 500.00 89,431.83 Check 02/28/2025 2586 Spectrum Enterprise Inv 229363601 1020125 - Acct 229363601  Subscriptions 299.98 89,131.85 Page 3 of 6 8 9:46 AM 04/03/26 Accrual Basis Verona Area Chamber of Commerce Transactions by Account As of December 31, 2025 Type Date Num Name Memo Class Clr Split Debit Credit Balance Check 02/28/2025 2587 Ideal Printing Inv 59235 - Business Cards - Plumer  Coordinator Expenses 68.58 89,063.27 Check 02/28/2025 2588 Wayward Inv 1067 - Marketing Services / Social Media  Management & Content 162.50 88,900.77 Check 02/28/2025 2589 Wayward Inv 1066 - Agency of record / Unlimited licence  Management & Content 1,025.00 87,875.77 Check 02/28/2025 2590 Race Day Events 2024 Sponsorship Triterium  Event Sponsorships 1,000.00 86,875.77 Check 02/28/2025 2591 VErona Wildcat Basketball Club 2025 Sponsorship - King of the Wild B Tournament  Event Sponsorships 300.00 86,575.77 Check 02/28/2025 2592 Art House 360 2025 Sponsorship - Mural  Event Sponsorships 4,000.00 82,575.77 Check 02/28/2025 2593 Dairyland Sports 2025 Sponsorship - May Dairyland Games  Event Sponsorships 2,500.00 80,075.77 Check 02/28/2025 2594 Simpleview Inv. 1012051 -CMS & CRM Licensing/ UGC publish  -SPLIT- 5,375.00 74,700.77 Check 02/28/2025 2595 VACC.. 2025 Sponsorship - Egg-stravaganza  Event Sponsorships 750.00 73,950.77 Check 02/28/2025 2596 Allison Plumer Reimbursement - Expenses  -SPLIT- 740.08 73,210.69 Check 02/28/2025 2597 Destination Travel Network Inv 00165871 - February 2025  Management & Content 150.00 73,060.69 Check 02/28/2025 2598 VACC Tourism Coordinator - February 2025  Tourism Coordinator 4,833.00 68,227.69 Check 02/28/2025 2599 VACC. February 2025 - Coordinator Office  Tourism Coordinator 334.00 67,893.69 Check 02/28/2025 2600 Verona Area Chamber of Commerce Quarterly Contract Payment - 4th Qtr 2024  Tourism Offset 10,700.00 57,193.69 Check 03/01/2025 2601 Badger Aquatics Club 2025 Sponsorship - 10 & Under State Meet  Event Sponsorships 1,000.00 56,193.69 Check 03/01/2025 2602 Allison Plumer Reimbursement - Expenses  Projects 300.00 55,893.69 Check 03/15/2025 2603 Wayward Inv 1069 - Agency of record / Unlimited licence  Management & Content 1,025.00 54,868.69 Check 03/15/2025 2604 Wayward / Lost Corporation Inv 1070 - Services - annual guide / updates / social media  Management & Content 487.50 54,381.19 Check 03/15/2025 2605 The UPS Store Inv 4596 - Badger Aquatics Signs  Printing - Other 62.78 54,318.41 Check 03/15/2025 2606 Destination Travel Network Inv 00167627 - March 2025  Management & Content 150.00 54,168.41 Check 03/15/2025 2607 The UPS Store Inv. 0172 - Spotlight on Arts Signs  Printing - Other 358.70 53,809.71 Check 03/15/2025 2608 VACC.. Snow Removal Reimbursement  Facility Costs 853.00 52,956.71 Check 03/20/2025 2609 Allison Plumer Reimbursement - Expenses  -SPLIT- 916.02 52,040.69 Check 03/20/2025 2610 Girls on the Run of SC WI 2025 Sponsorship  Event Sponsorships 1,500.00 50,540.69 Check 03/20/2025 2611 VACC Tourism Coordinator - March 2025  Tourism Coordinator 4,833.00 45,707.69 Check 03/20/2025 2612 VACC. March 2025 - Coordinator Office  Tourism Coordinator 334.00 45,373.69 Check 03/28/2025 2613 Verona Area Chamber of Commerce Postage reimbursement  Postage 30.00 45,343.69 Check 04/19/2025 2614 Havens Petting Farm LLC Egg-stravaganza 2025  Spring 1,230.00 44,113.69 Check 04/19/2025 2615 Radiant Face Painting Balloons - Egg-stravaganza  Spring 360.00 43,753.69 Check 04/22/2025 2617 Verona Area Chamber of Commerce Reimbursement - Hometown Holiday Signs - Postal Connections  Printing - Other 25.07 43,728.62 Check 04/22/2025 2618 Wayward / Lost Corporation Inv 1074 - Services - annual guide / updates / social media  Management & Content 487.50 43,241.12 Check 04/22/2025 2619 Wayward Inv 1073 - Agency of record / Unlimited licence  Management & Content 1,025.00 42,216.12 Check 04/22/2025 2620 Allison Plumer Reimbursement - Expenses  -SPLIT- 1,373.72 40,842.40 Check 04/22/2025 2621 Verona Area Chamber of Commerce Reimbursement - Spring Clean Up / Gutters  Facility Costs 320.84 40,521.56 Check 04/22/2025 2622 Destination Travel Network Inv 00169291 - April 2025  Management & Content 150.00 40,371.56 Check 04/22/2025 2623 VACC Tourism Coordinator - April 2025  Tourism Coordinator 4,833.00 35,538.56 Check 04/22/2025 2624 VACC. April 2025 - Coordinator Office  Tourism Coordinator 334.00 35,204.56 Check 04/22/2025 2616 City of Verona Permits  Event Sponsorships 130.00 35,074.56 Check 04/25/2025 2625 Verona Area Chamber of Commerce HTD Sponsorship 2025  Event Sponsorships 2,500.00 32,574.56 Check 04/25/2025 2626 Verona Area Chamber of Commerce Concerts Sponsorship 2025  Event Sponsorships 750.00 31,824.56 Check 04/29/2025 2627 American Marketing & Publishing Google Virtual Tour VOID  Subscriptions 31,824.56 Check 04/29/2025 2628 American Marketing & Publishing Google Virtual Tour  Projects 627.73 31,196.83 Was an AmEx Charge not a check Check 04/30/2025 2629 Ideal Printing Inv. 59560 - 2025 Travel Guides  Printing - Visitor Guide 9,914.73 21,282.10 Check 04/30/2025 2630 Puppeteers of American Great Plains Region - Puppets in teh House - Sponsorship  Event Sponsorships 5,000.00 16,282.10 Check 04/30/2025 2631 Ideal Printing Inv. 59562 - Popcorn Bags  Event & Visitor Center Material 332.94 15,949.16 Deposit 05/16/2025 Deposit  CY Contract Income Receivable 84,250.00 100,199.16 Check 05/23/2025 American Express Adobe, SQ, Peacock, MS  -SPLIT- 2,559.48 97,639.68 Check 05/27/2025 2632 Laughlin Constable Inv 02904 - WI Traveler email - Nov 2024  Content & Design 400.00 97,239.68 Check 05/27/2025 2633 Wayward Inv 1077 - Agency of record / Unlimited licence  Management & Content 1,025.00 96,214.68 Check 05/27/2025 2634 Destination Travel Network Inv 00171115 - May 2025  Management & Content 150.00 96,064.68 Check 05/27/2025 2635 Wayward / Lost Corporation Inv 1078 - Services - annual guide / updates / social media  Management & Content 487.50 95,577.18 Check 05/27/2025 2636 Dairyland Sports 2025 Sponsorship - Move United Nationals  Event Sponsorships 2,500.00 93,077.18 Check 05/27/2025 2637 MoHo Gators 2025 Grant - Tri-County Conference Swim Meet  Event Sponsorships 2,000.00 91,077.18 Check 05/27/2025 2638 Race Day Events 2025 Sponsorship Triterium  Event Sponsorships 1,000.00 90,077.18 Check 05/27/2025 2639 Blackhawk Bowhunters Archery Club 2025 Tourism Sponsorship  Event Sponsorships 2,500.00 87,577.18 Check 05/27/2025 2640 Ice Age Trail Alliance 2025 Sponsorship - Dane County HAT  Event Sponsorships 500.00 87,077.18 Check 05/27/2025 2641 Farley Center for Peace, etc. 2025 Sponsorship - Peace Songs Land Art Installations  Event Sponsorships 2,500.00 84,577.18 Check 05/27/2025 2642 Reddan Soccer Park 2025 Sponsorship - Thunder Invitational  Event Sponsorships 2,500.00 82,077.18 Check 05/27/2025 2643 Verona Youth Softball 2025 Sponsorship - Verona Youth Softball Spring Swing  Event Sponsorships 1,000.00 81,077.18 Check 05/27/2025 2644 Verona Area School Distr. Inv 715 - Kids Triathlon  Event Sponsorships 500.00 80,577.18 Check 05/27/2025 2645 Mt. Horeb Chamber of Commerce - Tourism Inv 11251 - Placer Split  Marketing Partner 2,380.00 78,197.18 Check 05/27/2025 2646 VACC Tourism Coordinator - May 2025  Tourism Coordinator 4,833.00 73,364.18 Check 05/27/2025 2647 VACC. May 2025 - Coordinator Office  Tourism Coordinator 334.00 73,030.18 Check 06/01/2025 2649 Wayward Inv 1081 - Agency of record / Unlimited licence  Management & Content 1,025.00 72,005.18 Check 06/01/2025 2650 Wayward / Lost Corporation Inv 1082 - Services - annual guide / updates / social media  Management & Content 487.50 71,517.68 Check 06/01/2025 2651 Cherry Blosom Events Inv 1042 - Christkindl Market Sponsor - deposit  Event Sponsorships 5,000.00 66,517.68 Check 06/03/2025 2648 VACC.. Quarterly Payment - 1st Qtr.  Tourism Contract Income 10,600.00 55,917.68 Check 06/05/2025 2652 Cash Cash - HTD  Hometown Days Expense 2,000.00 53,917.68 Check 06/05/2025 2653 Andy Slawek Verona - Pickle Ball  Event Sponsorships 1,000.00 52,917.68 Page 4 of 6 9 9:46 AM 04/03/26 Accrual Basis Verona Area Chamber of Commerce Transactions by Account As of December 31, 2025 Type Date Num Name Memo Class Clr Split Debit Credit Balance Check 06/05/2025 2654 Granicus Inv. 206259 -CMS & CRM Licensing/ UGC publish  -SPLIT- 5,375.00 47,542.68 Check 06/05/2025 2655 Destination Travel Network Inv 00172872 - June 2025  Management & Content 150.00 47,392.68 Check 06/05/2025 2656 Allison Plumer Reimbursement - Expenses  -SPLIT- 323.47 47,069.21 Mix of Chamber and Room Tax Check 06/05/2025 2657 VACC Tourism Coordinator - June 2025  Tourism Coordinator 4,833.00 42,236.21 Check 06/05/2025 2658 VACC. June 2025 - Coordinator Office  Tourism Coordinator 334.00 41,902.21 Check 06/30/2025 2659 Verona Area Chamber of Commerce Reimbursement - Printing  Printing - Other 2,575.10 39,327.11 Check 06/30/2025 2660 Mid-West Family Madison Inv MCC-1250550386  Paid Advertising 1,025.00 38,302.11 Check 06/30/2025 2661 Wayward / Lost Corporation Inv 1087 - Poker Run Materials  Event Sponsorships 951.12 37,350.99 Check 06/30/2025 2662 Wayward / Lost Corporation Inv 1089 - Poker Run Materials  Event Sponsorships 755.50 36,595.49 Check 07/02/2025 2663 Wayward Inv. 1090 - Agency of Record / premium brand  -SPLIT- 1,025.00 35,570.49 Check 07/02/2025 2664 Wayward Inv 1081 - Agency of record / Unlimited licence - VOID Duplicate  Management & Content 35,570.49 Check 07/02/2025 2665 Wayward / Lost Corporation Inv 1091 - Marketing Services & Social Media  Management & Content 487.50 35,082.99 Check 07/02/2025 2666 Wayward / Lost Corporation Inv 1093 - Ad Campaign - Poker Run  Event Sponsorships 414.40 34,668.59 Check 07/02/2025 2667 Destination Travel Network Inv 00174660 - July  Management & Content 150.00 34,518.59 Check 07/02/2025 2668 Verona Police Department 2025 Tourism Grant - National Night Out  Event Sponsorships 1,000.00 33,518.59 Check 07/10/2025 2669 VACC Tourism Coordinator - July 2025  Tourism Coordinator 4,833.00 28,685.59 Check 07/10/2025 2670 VACC. July 2025 - Coordinator Office  Tourism Coordinator 334.00 28,351.59 Check 07/18/2025 American Express Software, supplies, etc.  -SPLIT- 2,087.18 26,264.41 Check 07/22/2025 2671 Badger Coaches Client - VerHotGro0 - Inv - 58719  Event Sponsorships 1,682.00 24,582.41 Check 07/22/2025 2672 Wayward Inv 1094 - 4 Videos / 5x8 Visitor handout cards  -SPLIT- 4,375.00 20,207.41 Check 07/23/2025 2673 City of Verona Inv 2663  Projects 5,000.00 15,207.41 Check 07/23/2025 2674 Verona Area Chamber of Commerce Quarterly Contract Payment - 4th Qtr - 2023  Tourism Contract Income 7,500.00 7,707.41 Check 08/08/2025 AWD Lake Ridge Bank Verona Gift Cards  Verona Gift Card Expenses 1,931.00 5,776.41 Deposit 08/15/2025 Deposit  CY Contract Income Receivable 84,250.00 90,026.41 Deposit 08/15/2025 Deposit  Undeposited Funds 3,000.00 93,026.41 Check 08/20/2025 2675 Mid-West Family Madison Inv MCC-1250651008  Paid Advertising 975.00 92,051.41 Check 08/20/2025 2676 Mid-West Family Madison Inv IN-1250651052  Paid Advertising 73.85 91,977.56 Check 08/20/2025 2677 Lost Corporation Inv 1096 - Marketing Services / Premium Wayward License  -SPLIT- 1,025.00 90,952.56 Check 08/20/2025 2678 That Wisconsin Couple Inv. 0000048  Content & Design 100.00 90,852.56 Check 08/20/2025 2679 Wayward / Lost Corporation Inv. 1097 - Marketing Services - Social Media  -SPLIT- 487.50 90,365.06 Check 08/20/2025 2680 Verona Area Performing Arts Series 2025 - 2026 - Grant  Event Sponsorships 3,000.00 87,365.06 Check 08/20/2025 2681 VACC Tourism Coordinator - August 2025  Tourism Coordinator 4,833.00 82,532.06 Check 08/20/2025 2682 VACC. August 2025 - Coordinator Office  Tourism Coordinator 334.00 82,198.06 Check 08/20/2025 2683 VACC.. Quarterly Payment - 2nd Qtr.  Tourism Contract Income 10,600.00 71,598.06 Check 08/20/2025 2684 Wayward / Lost Corporation Inv. 1094  Management & Content 4,375.00 67,223.06 Check 08/28/2025 2685 Allison Plumer Reimbursement - Expenses  -SPLIT- 234.52 66,988.54 Mix of Chamber and Room Tax Check 08/28/2025 2686 Lost Corporation Inv 1099 - Marketing Services / Premium Wayward License  -SPLIT- 1,025.00 65,963.54 Check 08/28/2025 2687 Wayward / Lost Corporation Inv 1100 - Marketing Services / Social Media  -SPLIT- 487.50 65,476.04 Check 08/28/2025 2688 Mount Horeb Chamber of Commerce Inv 1721 - Placer Split - Sugar River Valley  -SPLIT- 2,448.00 63,028.04 Check 09/02/2025 2689 VACC Tourism Coordinator - September 2025  Tourism Coordinator 4,833.00 58,195.04 Check 09/02/2025 2690 VACC. September 2025 - Coordinator Office  Tourism Coordinator 334.00 57,861.04 Check 09/02/2025 2691 Verona Area Chamber of Commerce Fall Fest Sponsorship  Event Sponsorships 750.00 57,111.04 Check 09/02/2025 2692 Verona Area Chamber of Commerce Fall Fest Sponsorship  Event Sponsorships 750.00 56,361.04 Check 09/25/2025 2693 Allison Plumer Reimbursement - Expenses  -SPLIT- 200.15 56,160.89 Check 10/01/2025 2694 VACC Tourism Coordinator - October 2025  Tourism Coordinator 4,833.00 51,327.89 Check 10/01/2025 2695 VACC. Octobr 2025 - Coordinator Office  Tourism Coordinator 334.00 50,993.89 Check 10/01/2025 2696 VACC.. Quarterly Payment - 3rd Qtr.  Tourism Contract Income 10,600.00 40,393.89 Check 10/29/2025 2697 VErona Wildcat Basketball Club 2026 Sponsorship - King of the Wild B Tournament  Event Sponsorships 1,000.00 39,393.89 Check 10/30/2025 2698 Synergy Networks Inv 9013 - Allison's Accounts  Tourism Coordinator 157.50 39,236.39 Check 10/30/2025 2699 Surroundings Inv. 25-100301 - Covered Bridge - Mammoth Hike  Event Sponsorships 2,321.00 36,915.39 Check 10/30/2025 2700 Stranders Sanitary Service LLC 2025 Ironman - Inv 10776  Event Sponsorships 1,035.00 35,880.39 Check 10/30/2025 2701 Vital Signs Inv. 25458 - Mammoth Hike Sign - Covered Bridge  Event Sponsorships 137.15 35,743.24 Check 10/30/2025 2702 The UPS Store Ground Residental Postage  Postage 30.19 35,713.05 Check 10/30/2025 2703 Postal Connections Cust ID 5963 - Post cards / Mailing  -SPLIT- 270.88 35,442.17 Check 10/30/2025 2704 Wayward Inv. 1101 - Poker Run Ad Campaign  Management & Content 585.31 34,856.86 Check 11/01/2025 2705 Cherry Blosom Events Inv 942 - Christkindl Market Sponsor - final  Event Sponsorships 5,000.00 29,856.86 Check 11/01/2025 2706 Dairyland Sports 2025 Sponsorship - Mad City Wheelchair Basketball Tournament  Event Sponsorships 2,500.00 27,356.86 Check 11/01/2025 2707 Granicus Inv. 216476 -CMS & CRM Licensing/ UGC publish  -SPLIT- 5,375.00 21,981.86 Check 11/01/2025 2708 Badger Coaches Client - VerHotGro0 - Inv - 90866  Event Sponsorships 500.00 21,481.86 Check 11/04/2025 AWD LAke Ridge Bank Gift Cards  Community Projects 1,160.00 20,321.86 Check 11/07/2025 2709 VACC Tourism Coordinator - November 2025  Tourism Coordinator 4,833.00 15,488.86 Check 11/07/2025 2710 VACC. November 2025 - Coordinator Office  Tourism Coordinator 334.00 15,154.86 Check 11/13/2025 2711 Wayward Inv. 1106 - Marketing Services, Social Media - Visit Verona - October Management & Content 487.50 14,667.36 Check 11/13/2025 2712 Lost Corporation Inv 1105 - Marketing Services / Premium Wayward License - SRV - October -SPLIT- 1,025.00 13,642.36 Check 11/13/2025 2713 Wayward Inv. 1111 - Marketing Services, Social Media - Visit Verona - November Management & Content 487.50 13,154.86 Check 11/13/2025 2714 Lost Corporation Inv 1110 - Marketing Services / Premium Wayward License - SRV - November -SPLIT- 1,025.00 12,129.86 Check 11/17/2025 2715 Slate Blue Studios 2025 Sponsorship - Artist in Residency Program  Event Sponsorships 2,450.00 9,679.86 Check 11/18/2025 2716 Kramer Elkins Inv 32638  Tourism Coordinator 661.50 9,018.36 Deposit 12/04/2025 Deposit  Undeposited Funds 3,000.00 12,018.36 Page 5 of 6 10 9:46 AM 04/03/26 Accrual Basis Verona Area Chamber of Commerce Transactions by Account As of December 31, 2025 Type Date Num Name Memo Class Clr Split Debit Credit Balance Deposit 12/04/2025 Deposit  CY Contract Income Receivable 84,250.00 96,268.36 Check 12/19/2025 2717 Verona Youth Hockey Association 2025 Sponsorship  Event Sponsorships 2,500.00 93,768.36 Check 12/19/2025 2718 Reddan Soccer Park 2025 Sponsorship - 56er Invitational, Toe Bash, Ice Age  Event Sponsorships 7,500.00 86,268.36 Check 12/19/2025 2719 Verona Ice Arena 2025 - Tournaments 10/18/25 - 2/22/26  Event Sponsorships 7,500.00 78,768.36 Check 12/19/2025 2720 Ideal Printing Inv. 60880 - Follmann Business Cards  Coordinator Expenses 68.58 78,699.78 Check 12/19/2025 2721 Wayward Inv. 1116 - Marketing Services, Social Media - Visit Verona - December Management & Content 487.50 78,212.28 Check 12/19/2025 2722 Lost Corporation Inv 1115 - Marketing Services / Premium Wayward License - SRV - December -SPLIT- 1,025.00 77,187.28 Check 12/19/2025 2723 Granicus Inv. 217568 -CMS & CRM Licensing/ UGC publish  Tourism - Website Managemenat 5,375.00 71,812.28 Check 12/19/2025 2724 Synergy Networks Inv. 9049 - Anna's computer, etc.  Tourism Coordinator 776.74 71,035.54 Check 12/19/2025 2725 VAHS Hockey Hockey Program Ad  Event Sponsorships 250.00 70,785.54 Check 12/19/2025 2726 VACC Tourism Coordinator - December 2025  Tourism Coordinator 4,833.00 65,952.54 Check 12/19/2025 2727 VACC. December 2025 - Coordinator Office  Tourism Coordinator 334.00 65,618.54 Check 12/19/2025 2728 Slate Blue Studios 2025 Sponsorship - Artist in Residencey - VOID - $2,450  Event Sponsorships 0.00 65,618.54 Check 12/30/2025 2729 Slate Blue Studios Sponsorship - Registration Reimbursement - Verona Gallery Night Event Sponsorships 50.00 65,568.54 Total SBCP Room Tax Account 645,975.00 599,838.69 65,568.54 TOTAL 645,975.00 599,838.69 65,568.54 Page 6 of 6 11 VACC Room Tax Analysis 1/31/2024 Bank Balance 20,334.23 Outstanding Deposit 70,000.00 Hit the bank on 2/20/24 Outstanding Checks 2401 -3,541.67 Dated 12/31/23 in QB 2402 -300.00 Dated 12/31/23 in QB 2403 -1,230.50 Check dated in Jan 2024 2404 -3,075.00 Check dated in Jan 2024 2405 -1,200.00 Check dated in Jan 2024 2406 -300.00 Check dated in Jan 2024 2407 -150.00 Check dated in Jan 2024 2408 -718.00 Check dated in Jan 2024 2409 -435.03 Check dated in Jan 2024 2410 -3,000.00 Check dated in Jan 2024 2411 -290.00 Check dated in Jan 2024 2412 -3,541.67 Check dated in Jan 2024 2413 -300.00 Check dated in Jan 2024 2414 -700.00 Check dated in Jan 2024 71,552.36 Calculated Balance 71,552.36 Per Schedule D 0.00 Variance 12 23273.9 12/31/23 Balance Balance -3541.67 Outstanding Check 2401 -300 Outstanding Check 2402 19432.23 Proving out starting balance as of 12/31/24 19432.23 Per Schedule D 0 Variance 13 VACC Room Tax Analysis 2/29/2024 Bank Balance 71,552.36 Outstanding Deposit 0.00 Outstanding Checks 2415 -1,000.00 2416 -1,691.66 2417 -323.00 2418 -358.96 2419 -1,000.00 2420 -1,691.66 2421 -1,200.00 2422 -5,375.00 2423 -150.00 2424 -450.00 2425 -1,000.00 2426 -3,541.67 2427 -300.00 2428 -1,450.00 52,020.41 Calculated Balance 52,020.41 Per Schedule D 0.00 Variance 14 VACC Room Tax Analysis 3/31/2024 Bank Balance 51,806.70 Outstanding Deposit 0.00 Outstanding Checks 2419 -1,000.00 2425 -1,000.00 2431 -1,085.25 2433 -1,239.63 2444 -500.00 2434 -346.70 2435 -1,045.50 2436 -1,691.66 2437 -1,200.00 2438 -350.00 2439 -132.31 2440 -171.44 2441 -3,541.67 2442 -300.00 2443 -630.00 37,572.54 Calculated Balance 37,572.54 Per Schedule D 0.00 Variance 15 VACC Room Tax Analysis 4/30/2024 Bank Balance 34572.54 Outstanding Deposit 0 Outstanding Checks 2448 -3,700.00 2449 -334.00 2385 -250.00 2386 -1,200.00 2445 -1,691.66 2446 -1,000.00 2447 -1,000.00 25,396.88 Calculated Balance 25,396.88 Per Schedule D 0.00 Variance 16 VACC Room Tax Analysis 5/31/2024 Bank Balance -4,040.91 Outstanding Deposit 78,750.00 Deposited 6/3/24 Outstanding Checks 2453 -500.00 2455 -150.00 2456 -5,375.00 2457 -284.90 2458 -5,000.00 2459 -150.00 2460 -720.70 2461 -1,691.66 2462 -5,000.00 55,836.83 Calculated Balance 55,836.83 Per Schedule D 0.00 Variance 17 VACC Room Tax Analysis 6/30/2024 Bank Balance 46,356.44 Outstanding Deposit 0.00 Outstanding Checks 2453 -500.00 2471 -1,250.00 2475 -3,700.00 2476 -334.00 1918 -1,200.00 39,372.44 Calculated Balance 39,372.44 Per Schedule D 0.00 Variance 18 VACC Room Tax Analysis 7/31/2024 Bank Balance 33,922.60 Outstanding Deposit 0.00 Outstanding Checks 2453 -500.00 2479 -150.00 2480 -1,691.66 2481 -1,200.00 2482 -124.99 2483 -5,000.00 2484 -5,000.00 2485 -250.00 2486 -2,500.00 2487 -237.38 2489 -110.29 2490 -420.00 2492 -10,600.00 6,138.28 Calculated Balance 6,138.28 Per Schedule D 0.00 Variance 19 VACC Room Tax Analysis 8/31/2024 Bank Balance 7,568.28 Outstanding Deposit 78,750.00 Deposited 9/4/24 Outstanding Checks 2453 -500.00 2485 -250.00 2493 -1,250.00 2495 -3,700.00 2496 -334.00 2497 -1,691.66 2498 -295.18 2499 -150.00 2500 -5,375.00 2501 -1,200.00 2502 -1,100.00 2503 -2,266.67 2504 -7,428.13 2505 -250.00 2506 -1,200.00 59,327.64 Calculated Balance 57,102.64 Per Schedule D 2,225.00 Variance - I missed including $2225 deposit (8/9) in schedule/calculated balance is accurate 20 Variance - I missed including $2225 deposit (8/9) in schedule/calculated balance is accurate 21 VACC Room Tax Analysis 9/30/2024 Bank Balance 42,601.98 Outstanding Deposit Outstanding Checks 2453 -500.00 2485 -250.00 2512 -400.00 2513 -1,000.00 40,451.98 Calculated Balance 40,451.98 Per Schedule D 0.00 Variance 22 VACC Room Tax Analysis 10/31/2024 Bank Balance 11,451.30 Outstanding Deposit Outstanding Checks 2453 -500.00 2485 -250.00 Post-Dated Checks 2521 4,833.00 Cleared 10/30/24 2522 334.00 Cleared 10/30/24 15,868.30 Calculated Balance 15,868.30 Per Schedule D 0.00 Variance 23 VACC Room Tax Analysis 11/30/2024 Bank Balance 57,467.60 Outstanding Deposit Outstanding Checks 2453 -500.00 2531 -217.00 2533 -250.00 2544 -30.00 2545 -3,000.00 2547 -1,500.00 2549 -150.00 2550 -150.00 2551 -470.00 2552 -895.00 2553 -1,691.66 2554 -5,000.00 2555 -244.74 43,369.20 Calculated Balance 43,369.20 Per Schedule D 0.00 Variance 24 VACC Room Tax Analysis 12/31/2024 Bank Balance 47,194.20 Outstanding Deposit Outstanding Checks 2453 -500.00 2545 -3,000.00 2547 -1,500.00 2561 -1,482.28 2562 -1,691.66 2563 -900.00 2564 -91.79 2565 -2,500.00 2566 -150.00 2569 -519.75 2567 -1,200.00 2570 -1,200.00 2571 -149.99 2572 -4,833.00 2573 -334.00 27,141.73 Calculated Balance 27,141.73 Per Schedule D 0.00 Variance 25 VACC Room Tax Analysis 1/31/2025 Bank Balance 22,237.69 Outstanding Deposit Outstanding Checks 2545 -3,000.00 2565 -2,500.00 2568 -1,200.00 2579 -2,380.00 2576 -149.99 13,007.70 Calculated Balance 13,007.70 Per Schedule D 0.00 Variance 26 VACC Room Tax Analysis 2/28/2025 Bank Balance 74,290.70 Outstanding Deposit Outstanding Checks 2559 -975.87 2585 -500.00 2586 -299.98 2587 -68.58 2588 -162.50 2589 -1,025.00 2590 -1,000.00 2591 -300.00 2592 -4,000.00 2593 -2,500.00 2594 -5,375.00 2596 -740.08 2597 -150.00 57,193.69 Calculated Balance 57,193.69 Per Schedule D 0.00 Variance 27 VACC Room Tax Analysis 3/31/2025 Bank Balance 47,607.67 Outstanding Deposit Outstanding Checks 2591 -300.00 2603 -1,025.00 2604 -487.50 2605 -62.78 2607 -358.70 2613 -30.00 45,343.69 Calculated Balance 45,343.69 Per Schedule D 0.00 Variance 28 VACC Room Tax Analysis 4/30/2025 Bank Balance 41,622.24 Outstanding Deposit Outstanding Checks 2617 -25.07 2618 -487.50 2619 -1,025.00 2621 -320.84 2622 -150.00 2623 -4,833.00 2624 -334.00 2625 -2,500.00 2626 -750.00 2629 -9,914.73 2630 -5,000.00 2631 -332.94 15,949.16 Calculated Balance 15,949.16 Per Schedule D 0.00 Variance 29 VACC Room Tax Analysis 5/31/2025 Bank Balance 97,639.68 Outstanding Deposit Outstanding Checks 2632 -400.00 2633 -1,025.00 2634 -150.00 2635 -487.50 2636 -2,500.00 2637 -2,000.00 2638 -1,000.00 2639 -2,500.00 2640 -500.00 2641 -2,500.00 2642 -2,500.00 2643 -1,000.00 2644 -500.00 2645 -2,380.00 2646 -4,833.00 2647 -334.00 73,030.18 Calculated Balance 73,030.18 Per Schedule D 0.00 Variance 30 VACC Room Tax Analysis 6/30/2025 Bank Balance 49,569.21 Outstanding Deposit Outstanding Checks 2642 -2,500.00 2657 -4,833.00 2658 -334.00 2659 -2,575.10 2660 -1,025.00 2661 -951.12 2662 -755.50 36,595.49 Calculated Balance 36,595.49 Per Schedule D 0.00 Variance 31 VACC Room Tax Analysis 7/31/2025 Bank Balance 13,764.41 Outstanding Deposit Outstanding Checks 2671 -1,682.00 2672 -4,375.00 7,707.41 Calculated Balance 7,707.41 Per Schedule D 0.00 Variance 32 VACC Room Tax Analysis 8/31/2025 Bank Balance 68,735.56 Outstanding Deposit Outstanding Checks 2685 -234.52 2686 -1,025.00 2687 -487.50 2688 -2,448.00 2679 -487.50 2677 -1,025.00 63,028.04 Calculated Balance 60,028.04 Per Schedule D 3,000.00 Variance - Missed including $3000 (8/15/25) deposit 33 VACC Room Tax Analysis 9/30/2025 Bank Balance 56,361.04 Outstanding Deposit Outstanding Checks 2693 -200.15 56,160.89 Calculated Balance 56,160.89 Per Schedule D 0.00 Variance 34 VACC Room Tax Analysis 10/31/2025 Bank Balance 40,393.89 Outstanding Deposit Outstanding Checks 2697 -1,000.00 2698 -157.50 2699 -2,321.00 2700 -1,035.00 2701 -137.15 2702 -30.19 2703 -270.88 2704 -585.31 34,856.86 Calculated Balance 34,856.56 Per Schedule D 0.30 Variance - Typo in Schedule D 35 VACC Room Tax Analysis 11/30/2025 Bank Balance 16,906.24 Outstanding Deposit Outstanding Checks 2709 -4,833.00 2710 -334.00 2715 -2,450.00 2703 -270.88 9,018.36 Calculated Balance 9,018.06 Per Schedule D 0.30 Variance - Typo in Schedule D Carrying Through From Oct 36 VACC Room Tax Analysis 12/31/2025 Bank Balance 82,548.04 Outstanding Deposit Outstanding Checks 2721 -487.50 2722 -1,025.00 2725 -250.00 2726 -4,833.00 2727 -334.00 2729 -50.00 2717 -2,500.00 2718 -7,500.00 65,568.54 Calculated Balance 62,568.24 Per Schedule D 3,000.30 Variance - Typo in Schedule D Carrying Through From Oct and also didn't include $3000 12/4 deposit in analysis 37 Verona Area Chamber of Commerce Tourism Allocation Policy Purpose. The Verona Area Chamber of Commerce administers tourism marketing and visitor services for the City of Verona. This policy explains how tourism expenses are charged when a cost is either directly related to tourism or shared between tourism and Chamber operations. Direct tourism expenses. Expenses that are clearly for tourism are charged 100% to the appropriate tourism budget line. Examples include the Tourism Coordinator compensation, tourism advertising and marketing, visitor materials, website expenses, tourism sponsorships, and other purchases made specifically for Visit Verona or the City tourism program. Shared facility and operating costs. The Chamber also uses staff, office space, equipment and administrative services that support both Chamber operations and the tourism program. A portion of these shared costs is used to support the annual tourism contract amount approved in the tourism budget. The Chamber currently uses a 20% allocation of eligible shared operating expenses as a reasonable estimate of the resources used to support tourism. The 20% is not a percentage of the tourism budget. It is an allocation applied to eligible shared Chamber costs when determining support for the tourism contract amount. The shared-cost pool may include, as applicable: • Mortgage or facility costs for the Chamber-occupied portion of the building • Insurance, utilities, snow removal, lawn care, seasonal clean-up, repairs and maintenance • Cleaning and cleaning supplies • Office supplies • Printers, copier, telephone system and computer backup • Software and technology support, including outside IT assistance • Accounting services • PEO/personnel administration expenses • Compensation and related employment costs for Chamber staff who perform tourism-related work, excluding the Tourism Coordinator whose compensation is a direct tourism expense Basis for the 20% allocation The allocation is based on the way the building and staff are actually used. The Chamber occupies approximately 2,637 square feet of the building, excluding space rented to a separate tenant. Tourism use is not limited to the Tourism Coordinator's approximately 10 x 10 office. Tourism also uses or benefits from shared areas and resources, including the reception/Visitors Center area with brochure racks and maps, the part-time staff workstations, waiting area, conference room, Executive Director office, work room, community-event storage area, restrooms, kitchen, office equipment, telephone and computer systems, software and administrative support. Approximately 90% of walk-in traffic is tourism- related, primarily visitors looking for maps, brochures and local information. Staff time is another part of the allocation. The Executive Director manages the City tourism contract, supervises the Tourism Coordinator, approves tourism purchases, reviews invoices, records and pays tourism bills, reconciles the account and handles budget and reporting responsibilities. The Office Manager, 38 Communications Director, community event staff, sponsorship staff and office cleaner also support tourism or community events to varying degrees. Community events covered by this allocation are public/community events and are not Chamber member-only programs. Because tourism uses shared space and shared staff throughout the office, square footage alone is not used as the allocation method. Square footage is considered as one factor, together with visitor traffic, shared-area use, staff responsibilities and the administrative resources needed to carry out the tourism contract. Annual contract amount and review The current tourism budget includes an annual contract amount of $55,000, paid by the City in four equal quarterly payments of $13,750. The annual 20% shared-cost calculation is maintained as support for the reasonableness of that amount. The approved contract amount is separate from direct tourism expenses such as the Tourism Coordinator compensation and direct marketing costs. The allocation calculation will be reviewed as part of the annual tourism budgeting process. If there is a material change in staffing, building use, visitor services, or the services provided under the City tourism contract, the Chamber will review whether the 20% allocation continues to be reasonable. The Chamber's accountant reviews the financial records monthly, including reconciliation of the tourism account and budget status. The accountant's review is financial and accounting in nature; the Chamber and Tourism Commission remain responsible for determining whether the underlying expenditures are appropriate for tourism purposes. Recordkeeping. The Chamber will retain the annual allocation worksheet and supporting expense information with the tourism budget records so the basis for the allocation can be reviewed if needed. Adopted/Approved: ______________________________ Date: __________________ 39 Verona Area Chamber of Commerce Annual Tourism Allocation Worksheet Budget Year: ______________ Approved Tourism Contract Amount: $______________ Use: This worksheet documents the shared Chamber costs used to support the annual tourism contract amount. Direct tourism expenses, including the Tourism Coordinator compensation, are not included here. Eligible shared costs Shared cost category Annual cost Notes / source Facility: mortgage, insurance, utilities $ Building upkeep: snow, lawn, clean-up, repairs $ Cleaning and office supplies $ Office equipment: printers, copier, telephone, backup $ Software and IT support $ Accounting and PEO/personnel administration $ Eligible shared staff compensation/employment costs $ Other eligible shared operating costs $ TOTAL ELIGIBLE SHARED COSTS $ Allocation calculation Total eligible shared costs $________________ Tourism allocation percentage 20% Calculated tourism share $________________ Approved annual tourism contract amount $________________ Annual review ☐ Current building use and visitor traffic continue to support shared tourism use of the facility (2,637 sq. ft. Chamber -occupied space; tourism use extends beyond the Coordinator office). ☐ Shared staff continue to perform tourism contract administration, visitor service, communications, community -event, sponsorship and office-support work. ☐ The 20% allocation remains reasonable based on current facility use, staffing and tourism responsibilities. Notes / changes from prior year: ________________________________________________________________________ ____________________________________________________________________________________ Prepared by: ______________________________ Date: ______________ Reviewed by: ______________________________ Date: ______________ 40 Verona Area Chamber of Commerce - Tourism Procedures Verona Area Chamber of Commerce Tourism Expenditure and Sponsorship Approval Procedures Effective date: Upon approval These procedures are intended to document how tourism funds are approved, paid and reported by the Verona Area Chamber of Commerce under its tourism contract with the City of Verona. They are designed for the Chamber’s current staffing structure and are meant to provide a clear written record of who requested an expenditure, who approved it, how it was paid and how it was reported. Regular tourism purchases 1. Purchase request. The Tourism Coordinator determines that an item or service is appropriate for promoting Verona and fits within the tourism budget approved by the Tourism Commission. 2. Approval before purchase. Before the purchase is made or a service is committed to, the Tourism Coordinator gives the request to the Executive Director for review. The Executive Director may approve it, decline it or approve it with changes. 3. Written record. The approval is documented on the request form or supporting paperwork. The record will include the date, Tourism Coordinator as purchaser/requestor, Executive Director approval, tourism budget category, project or purpose, vendor/payee when known, estimated amount when known and how the payment is expected to be made. 4. Changes to an approved request. If the vendor, scope or amount changes significantly after approval, the Tourism Coordinator will obtain updated approval from the Executive Director and keep it with the original request. 5. Budget. Purchases must stay within the Tourism Commission-approved budget. If a purchase would require a budget change or would exceed an approved category, the applicable Commission approval will be obtained before the expenditure is made. Invoices and payment When an invoice is received, the Tourism Coordinator gives the invoice and any supporting documentation to the Office Manager. The Office Manager records the invoice on the tourism bills Excel spreadsheet and keeps the paperwork together for payment. When bills are ready to be paid, the Office Manager gives the invoice and supporting documentation to the Executive Director. The Executive Director compares the invoice to the original approval, confirms the amount and budget category, records the transaction in QuickBooks and documents final approval on the invoice by signature, initials or an approved stamp with the date. After approval, the check is printed and mailed or the approved payment method is completed. For checks, the invoice or receipt and related documentation are stapled to the corresponding check stub and kept as part of the payment record. If an invoice or receipt is not available, the reason and any substitute documentation will be kept with the payment record. Any voided or reissued checks, refunds or credits will be documented and tied back to the original transaction. Monthly accounting review and reporting At the beginning of each month, the Chamber’s contracted accountant closes the books for the previous month and reviews the Executive Director’s bank reconciliation, accounting records and current budget position. This is an accounting and financial review. The accountant is not expected to decide whether a purchase is an appropriate tourism expense; that determination is made through the approval process described above and is also subject to Board and Tourism Commission review through regular reporting. All tourism expenditures from the prior month are reported to the Chamber Board of Directors at its next regular meeting. Tourism expenditures are also reported to the Tourism Commission at least quarterly. The reports will include enough information to identify the budget category and the project or purpose of the expenditure. Tourism sponsorships Tourism sponsorships are handled separately from regular tourism purchases. These funds are used to support sporting events and other events that bring visitors to Verona and provide Visit Verona with promotional value or other return on investment. Applications are reviewed by a three-member committee of the Chamber Board. 41 Verona Area Chamber of Commerce - Tourism Procedures 1. Application. The Tourism Coordinator receives the application and puts together the information needed by the committee, including the current request, event information, expected tourism benefit or return on investment and prior sponsorship history when available. 2. Committee review. The Tourism Coordinator sends the application and supporting information to the three committee members by email. The committee may also meet in person if discussion is needed. 3. Decision. The committee may approve the request, decline it or approve a different level of support. The decision must be documented. Email votes are acceptable and will be retained as part of the official record. 4. File documentation. The Tourism Coordinator will keep the application, the information sent to the committee, relevant questions or discussion, each committee member’s vote and the final decision together in the sponsorship file. 5. Applicant notice. The Tourism Coordinator notifies the applicant of the decision. Approved applicants receive the sponsorship requirements, Visit Verona recognition/benefit expectations, payment information and post-event reporting requirements. If an application is declined, the reason will be documented. 6. Payment. For an approved sponsorship, the Tourism Coordinator prepares the approval sheet showing the payee, approved amount, project and payment date. The Office Manager adds it to the tourism bills spreadsheet. The payment then follows the same invoice/payment process described above, with the sponsorship approval record serving as the written authorization. 7. Reporting. Approved and declined sponsorship applications, including the reason for a decline when applicable, are reported to the Chamber Board at its next regular meeting and to the Tourism Commission at its next meeting. Other controls • The Tourism Coordinator normally initiates tourism purchases. If the Executive Director initiates a tourism expenditure or would be the direct beneficiary of an expenditure, the Executive Director will not approve it. Approval must instead come from the Chamber President or another designated member of the Executive Committee. • Email approvals and email votes are considered written documentation as long as they are retained with the related purchase or sponsorship record. • Potential conflicts of interest involving a vendor, sponsorship applicant, committee member or approver will be disclosed and handled under the Chamber’s conflict-of-interest policy. • Records may be kept on paper, electronically or in a combination of both, as long as the full approval and payment history can be readily located. Records will be retained according to Chamber practices and any requirements of the City tourism contract or applicable law. Review of procedures These procedures will be reviewed as needed when there are changes in staffing, accounting practices, the tourism contract, the approved tourism budget, Tourism Commission requirements or audit recommendations. Approved by: ________________________________________ Title: ______________________________________________ Date: _______________________________________________ 42 43 44 45 46 47 48 QUARTERLY TOURISM SPONSORSHIP IMPACT REPORT 2026 Q1 - 2026 VISIT VERONA WI - QUARTERLY TOURISM SPONSORSHIP IMPACT REPORT 2026 Quarter 1 Dates: Jan - March Budget: $120,000 QUARTERLY AT A GLANCE Quarterly Result Year-to-Date Totals Grant/Sponsorship Dollars Awarded $11,550 $108,450.00 remaining Projects/Events Supported 7 7 Est. Total Attendance 7,170 7,170 Est. Overnight Stays 400 400 Website Traffic N/A for Q1 N/A for Q1 Social Media Reach/Impressions N/A for Q1 N/A for Q1 SPONSORSHIP RECIPIENTS & PROJECTS Recipient Amount Awarded Purpose Attendance Est. Overnight Stays Tourism Outcome & Notes Badger Aquatics Club (BAC) $1,000 10&U State Swim Meet 120 coaches/officals, 600 swimmers 150 Significant number of out-of-area athletes and families, contributing to hotel stays, restaurant visits and local spending Girls on the Run of South Central WI $1,000 Annual Spring 5K 2,400 runners/buddies, 350 coaches 0 90 area elementary school, sports tourism economic impact: visitors spend at restaurants, retailers and recreation businesses Blackhawk Bowhunters Open $2,500 Annual invitational/fundraiser 400 participants 100 Showcase Verona as a destination for outdoor recreation and future visitor experiences, new visitors to Verona contributing to local lodging, dining and retail spending Seven Acre Dairy Co. $5,000 Sugar River Fire & Smoke Festival (New) 2,300 attendees 50 Expected to draw attendees from across the region/state. Will impact Verona hotel stays Race Day Events $1,000 WI Triterium Triathlon 600 athletes 50 Creating an opportunity to convert event participation into overnight stays. Beyond the immediate event impact, the event can position Verona as a community capable of hosting competitive athletic events WI Care Collective $1,000 Remote Area Medical Free Halthcare Clinic (New) 400 attendee/providers 50 2 free pop-up medical, dental, vision clinic. Individuals travel regionally to attend along with the out-of-state providers. Will lead to restaurant visits and local spending. ART House 360 $50 Artist Residency TBD TBD Residency includes gallery shows, workshops, public reception - encourages and strengthens cultural tourism engagement SPONSORSHIP DENIALS Amount Purpose Notes Seven Acre Dairy Co. $5,000 Summer Music Series Committee did not approve as event doesn't fully align with current funding priorities and evaluation criteria est for 2026 NOTABLE SUCCESSES Two new events with the hopes of the events becoming an annual occurrence. YEAR-TO-DATE RESULTS YTD Measure Total Sponsorship Dollars $11,550 awarded Projects/Events Supported 7 Total Attendance 7,170 Est. Overnight Stays 400 Q1 TOURISM IMPACT AT A GLANCE Investment $11,550 Visitors 7,170 Overnight Stays 400 Web/Social Reach N/A - reporting tool to start in Q2 49 QUARTERLY TOURISM SPONSORSHIP IMPACT REPORT 2026 Q2 - 2026 VISIT VERONA WI - QUARTERLY TOURISM SPONSORSHIP IMPACT REPORT 2026 Quarter 2 Dates: April - June Budget: $120,000 QUARTERLY AT A GLANCE Quarterly Result Year-to-Date Totals Grant/Sponsorship Dollars Awarded $35,700 $72,750 remaining Projects/Events Supported 10 17 Est. Total Attendance 26,800 33,970 Est. Overnight Stays 1,000 1,400 Website/Social Media Reach See attached reports SPONSORSHIP RECIPIENTS & PROJECTS Recipient Amount Awarded Purpose Attendance Est. Overnight Stays Tourism Outcome & Notes Verona Youth Softball $2,500.00 2 tournaments: Swing Spring, Hometown Showdown 1,200 100 Significant number of out-of-area athletes and families, contributing to hotel stays, restaurant visits and local spending. Cherry Blossom Events $10,000.00 Christkindlmarket (New) 10,000 100 Goal to attract regional visitors for a one-of-a-kind holiday market, supporting local shopping, dining and business spending while promoting Verona as a holiday destination. Verona Youth Lacrosse Club $2,000.00 Verona Lacrosse Invitational 1,200 100 Significant number of out-of-area athletes and families, contributing to hotel stays, restaurant visits and local spending. Verona Hotel Group $1,200.00 Beer, Bacon & Cheese Fest 80 200 Support regional tourism and community partnerships by providing transportation to a neighboring community’s festival, encouraging visitor participation and regional event travel. Madison Area Sports Commission $5,000.00 Lacrosse America 2026 Madison Capital Classic 2,000 200 Significant number of out-of-area athletes and families, contributing to hotel stays, restaurant visits and local spending. Ice Age Trail Alliance $500.00 2026 Ice Age Trail Hike-a-thon 320 0 Invite visitors to Verona for an outdoor recreation event, supporting local business spending while showcasing (Ice Age) trails and outdoor recreation opportunities. ICE, Inc./ Verona Ice Arena $2,500.00 2026 Coach Sauer Tournament (New) 4,500 100 Significant number of out-of-area athletes and families, contributing to hotel stays, restaurant visits and local spending. Verona Police Department $1,000.00 National Night Out 2,500 0 Promotes community/quality of place, attracts residents and visitors from the surrounding area for a community-focused event. Reddan Soccer Club $10,000 Annual tournaments: Thunder, Toe Bash, Ice Age, 56er Invitational 3,500 200 4x4 permanent Visit Verona sign with QR code displayed at Reddan. Sugar River Outfitters $1,000 Partnership & permanent Visit Verona QR code in each kayak (New) 1,500.00 0 Tourism marketing/destination promotion initiative providing paddlers with an easy way to discover local attractions, dining, lodging and things to do before, during or after their river experience. NOTABLE SUCCESSES Provided sponsorship to two new events with the hopes of the events becoming an annual occurrence. 4x4 permanent Visit Verona sign with QR code displayed at Reddan 4x4 permanent Visit Verona sign with QR code displayed on both sheets of ice at VIA Coach Sauer Hockey Tournament new to Verona as they required 2 sheets of ice YEAR-TO-DATE RESULTS YTD Measure Total Sponsorship Dollars $47,250 awarded Projects/Events Supported 17 Total Attendance 33,970 Est. Overnight Stays 1,400 Q2 TOURISM IMPACT AT A GLANCE Investment $35,700 Visitors 26,800 Overnight Stays 1,000 Web/Social Reach See attached reports 50 QUARTERLY TOURISM SPONSORSHIP IMPACT REPORT 2026 Q3 - 2026 VISIT VERONA WI - QUARTERLY TOURISM SPONSORSHIP IMPACT REPORT 2026 Quarter 3 Dates: July - Sept Budget: $120,000 QUARTERLY AT A GLANCE Quarterly Result Year-to-Date Totals Grant/Sponsorship Dollars Awarded $25,500 $47,250 remaining Projects/Events Supported 6 23 Est. Total Attendance 34,200 68,170 Est. Overnight Stays 825 2,225 Website/Social Media Reach See attached reports SPONSORSHIP RECIPIENTS & PROJECTS Recipient Amount Awarded Purpose Attendance Est. Overnight Stays Tourism Outcome & Notes Paul's Party $4,000 Paul's Sled Hockey Event 2027 (New) 100 50 Moved annual tournament to VIA due to growing needs and attendance (2 sheets of ice) ICE, Inc./ Verona Ice Arena $7,500.00 Sled Hockey Tournament, Culver's Cup, Verona Youth Hockey Tournament Series 13,100 500 Significant number of out-of-area athletes and families, contributing to hotel stays, restaurant visits and local spending. Verona Area Performing Arts (VAPAS) $1,500.00 Annual Concert Series x3 1,500 0 Attract regional audiences for a performing arts series, supporting local dining and business spending while enhancing Verona’s arts and cultural tourism offerings. Puppets in the House, LLC $4,000 Puppets in the House 2027 Festival 500 50 Attract out-of-area visitors for a multi-day arts and cultural festival, generating local lodging, dining and business activity while promoting Verona as an arts and cultural destination. Badger Aquatics Club (BAC) $2,500.00 12U Single Age State Meet 1,500 200 Significant number of out-of-area athletes and families, contributing to hotel stays, restaurant visits and local spending. Verona Area Chamber of Commerce (VACC) $10,000.00 Hometown Days, Concerts in the Parkn Fall Fest, Hometown Holidays 17,500 25 Promotes community/quality of place, attracts residents and visitors from the surrounding area for community-focused events. NOTABLE SUCCESSES Provided sponsorship to one new events ICE, Inc. acquired multiple tournaments due to favorable facilities YEAR-TO-DATE RESULTS YTD Measure Total Sponsorship Dollars $72,750 awarded Projects/Events Supported 23 Total Attendance 68,170 Est. Overnight Stays 2,225 Q3 TOURISM IMPACT AT A GLANCE Investment $25,500 Visitors 34,200 Overnight Stays 825 Web/Social Reach See attached reports 51 52 53 54 55 56 57 58 59 60 61 62 63 64