September 28, 2026 - Common Council Agenda & Packet
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111 Lincoln Street
Verona, WI 53593
(608) 845-6495
veronawi.gov
CITY OF VERONA
COMMON COUNCIL
AGENDA
DATE: Monday, September 28, 2026
TIME: 7:00 PM
LOCATION: COUNCIL CHAMBERS
111 LINCOLN ST.
VERONA, WI 53593
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. Public Comment
5. Approval of the minutes of September 14, 2026 Common Council Meeting
6. Mayor’s Business
A. National Community Planning Month Proclamation (October 2026)
B. Week Without Driving Proclamation (October 1-October 8)
C. Trick-or-Treat Proclamation
7. Announcements
8. Administrator’s Report
9. Engineer’s Report
10. Committee Reports
A. Finance Committee
1. Discussion and Possible Action Re: Payment of the bills
2. Discussion and Possible Action Re: Resolution No.26-033 Requesting
Exemption for County Library Tax
3. Discussion and Possible Action Re: Resolution No.26-034 Amending the
City Fee Schedule
4. Discussion and Possible Action Re: Utilizing Facility Replacement Funds
for Repair or Replacement of Garage Doors at the Police Department
B. Parks, Recreation & Forestry Commission
1. Discussion of Possible Action Re: Ordinance No. 26-1125 Amending
various sections of Title 6 in the Code of Ordinances, City of Verona.
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C. Personnel Committee
1. Discussion and Possible Action Re: Amendment to City of Verona
Administrative Policy No. 58 - Code of Conduct
D. Public Works, Sewer & Water Committee
1. Discussion and Possible Action Re: Verona Stormwater Utility Credit
Application Form
2. Discussion and Possible Action Re: Verona Sugar River Pledge Form
11. New Business
A. Discussion and Possible Action Re: Safe Routes to Schools (SRTS) Planning
Contract
B. Discussion and Possible Action Re: Proposed Agreement between the City of
Verona and BS&A Software, LLC related to IT services
The Common Council may convene in closed session as authorized by
Wisconsin Statute 19.85(1)(e) for the purpose of deliberating or negotiating
the purchasing of public properties, the investing of public funds, or
conducting other specified public business, whenever competitive or
bargaining reasons require a closed session. The Common Council may
reconvene in open session and take action on the closed session item.
12. Adjournment
Luke Diaz, Mayor
POSTED: September 25, 2026
Verona City Hall
Verona Public Library
Miller’s Market
All agendas are posted on the City’s website at: www.veronwi.gov
Watch live on the City’s YouTube Channel: https://www.youtube.com/user/VeronaWIMeetings
The online meeting agenda and all support materials can be found at www.veronawi.gov. Anyone
with questions prior to the meeting may contact the City at (608) 848-9942 or jaulik@veronawi.gov.
PUBLIC COMMENT SPEAKING INSTRUCTIONS
PUBLIC COMMENT INFOMATION: As permitted by the Wisconsin open meetings law, the Common
Council has chosen to list a public comment period on Council meeting agendas to offer an
opportunity for valued public comments. The Common Council may not engage in back-and-forth
discussion or take formal action during this period. If the item is not currently on the agenda, the
Council may consider deferring the subject to a later meeting when specific notice can be given.
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VIRTUAL PUBLIC COMMENTS: Members of the public can participate in Public Comment by using
Zoom via a computer, tablet, or smartphone, or by calling into the meeting using phones, as
described immediately below. You will not be able to view the meeting from Zoom. This is only for
participating in Public Comment.
Virtual public comments can be given by anyone who is a resident or owns or leases property in the
City of Verona. This does not include property that is to be annexed into the City of Verona.
The speaker shall turn on their video camera, if they have one, and speak into their electronic device for
attendees to see and hear. The speaker shall verify that members can see and hear them. The speaker can
show information on their virtual screen for all to see but must inform the City Staff ahead of the
meeting if this will occur when signing up to speak virtually.
Join the virtual meeting via computer, tablet, or smart phone:
Join from PC, Mac, iPad, or Android:
https://us06web.zoom.us/j/88166860292?pwd=Bh37e47ip2ptcaq032ZyNaj6EjIl8c.1
Passcode: 332068
Join the virtual meeting via phone by dialing:
312 626 6799
Webinar ID: 881 6686 0292
Passcode: 085310
IN-PERSON PUBLIC COMMENTS: In-person public comments can be given by anyone
(resident or non-resident of the City of Verona). This would include property that is to be
annexed into the City of Verona. If speaking in-person, the speaker does not need to sign up
to speak prior to the meeting. During the in-person public comment agenda item, the
speaker can walk to the podium and must speak into a microphone. The speaker can submit
maps or drawings to City Staff one (1) hour prior to the meeting to ensure that these can be
shared virtually. The speaker cannot hand out items in the meeting to members or City Staff
as these items cannot be clearly seen virtually. Speakers are not required to register to
speak.
• WRITTEN PUBLIC COMMENTS: You can send comments to the City Council on any matter,
either on or not on the agenda, by emailing jaulik@veronawi.gov or in writing to Common
Council, 111 Lincoln Street., Verona, WI, 53593.
IF YOU NEED AN INTERPRETER, MATERIALS IN ALTERNATIVE FORMATS, OR OTHER
ACCOMODATION TO ACCESS THE MEETING, PLEASE CONTACT THE CITY CLERK AT 845-6495 AT
LEAST 48 HOURS PRECEDING THE MEETING. EVERY REASONABLE EFFORT WILL BE MADE TO
ACCOMMODATE YOUR REQUEST.
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CITY OF VERONA
COMMON COUNCIL
MINUTES
September 14, 2026
Council Chambers
1. Call to Order: Mayor Diaz called the meeting to order at 7:00 p.m.
2. Pledge of Allegiance
3. Roll Call: Mara Helmke, Chris Weiss, Patrick Lytle, Beth Tucker Long, Alejandro
Hernandez (via Zoom), Lachlann Swanson, Phil Hoechst and Spencer Harrison were
present. Also present: City Administrator Jamie Aulik, City Engineer Rick Eilertson,
City Clerk Holly Licht, Director of Planning and Development Lucas Sivertsen, and
Police Chief Dave Dresser.
4. Public Comment:
• Tom Fischer, 6435 CTH M, stated they are ready to work with the City to
get their project going.
• Robin Johnson spoke in favor of her updated application for a short-
term rental license for 527 and 529 Melody Ln.
5. Approval of the minutes of August 24, 2026 Common Council Meeting
Motion by Helmke, seconded by Swanson to approve the minutes from the August
24, 2026 Common Council Meeting. Motion carried 8-0.
6. Mayor’s Business
A. Proclamation Honoring the Retirement of K9 Drea
B. Discussion and Possible Action Re: Resolution No. 26-032 Approving
Sergeant Matthew Kile’s Purchase of K9 Drea
Motion by Helmke, seconded by Hoechst to approve Resolution No. 26-032
Approving Sergeant Matthew Kile’s Purchase of K9 Drea. Motion carried 8-0.
C. Swearing in of K9 Koda
7. Announcements: None
8. Administrator’s Report
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9. Engineer’s Report: Rick Eilertson presented the Engineer’s Report, and it was
entered into the record.
10. Committee Reports
A. Finance Committee
1. Discussion and Possible Action Re: Payment of the bills
Motion by Helmke, seconded by Lytle to pay the bills in the amount of
$1,618, 726.15. Motion carried 8-0.
B. Plan Commission
1. PUBLIC HEARING: Text amendments in the City Subdivision Regulations
to amend Section 14-1-37: Procedures and Criteria for Land Divisions
within the Extraterritorial Plat Approval Jurisdiction, Section 14-1-59:
Other Utilities, Section 14-1-60: Street Lamps and Street Trees, and
Section 14-1-83: Development of Park Area.
Motion by Swanson, seconded by Weiss to open the public hearing at
7:15 p.m. Motion carried 8-0.
There were no comments from the public.
Motion by Swanson, seconded by Weiss to close public hearing at 7:16
p.m. Motion carried 8-0.
2. Discussion of Possible Action Re: Ordinance No. 26-1116 Amending
Section 14-1-37: Procedures and Criteria for Land Divisions within the
Extraterritorial Plat Approval Jurisdiction in the City Subdivision
Ordinances.
Motion by Swanson, seconded by Harrison to approve Ordinance No. 26-
1116 Amending Section 14-1-37: Procedures and Criteria for Land
Divisions within the Extraterritorial Plat Approval Jurisdiction in the City
Subdivision Ordinances. Motion carried 8-0.
3. Discussion and Possible Action Re: Ordinance No. 26-1117 Amending
Section 14-1-59: Other Utilities in the City Subdivision Ordinances.
Motion by Swanson, seconded by Harrison to approve Ordinance No. 26-
1117 Amending Section 14-1-59: Other Utilities in the City Subdivision
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Ordinances. Motion carried 8-0.
4. Discussion and Possible Action Re: Ordinance No. 26-1118 Amending
Section 14-1-60 : Street Lamps and Street Trees in the City Subdivision
Ordinances
Motion by Swanson, seconded by Harrison to approve Ordinance No. 26-
1118 Amending Section 14-1-60 : Street Lamps and Street Trees in the
City Subdivision Ordinances. Motion by Tucker Long, seconded by
Swanson to amend the motion to remove the language that states “the
City shall let contracts for planting of street trees” . Motion carried 8-0.
Original motion as amended carried 8-0.
5. Discussion and Possible Action Re: Ordinance No. 26-1119 Amending
Section 14-1-83: Development of Park Area in the City Subdivision
Ordinance
Motion by Swanson, seconded by Harrison to approve Ordinance No. 26-
1119 Amending Section 14-1-83: Development of Park Area in the City
Subdivision Ordinance. Motion carried 8-0.
6. Discussion and Possible Action Re: Ordinance No. 26-1120 Adoption of
the City of Verona’s Comprehensive Plan as an amendment to the City of
Verona 2009 – 2039 Comprehensive Plan
Motion by Swanson, seconded by Harison to approve Ordinance No. 26-
1120 Adoption of the City of Verona’s Comprehensive Plan as an
amendment to the City of Verona 2009 – 2039 Comprehensive Plan.
Motion by Tucker Long, seconded by Swanson to amend the motion to
replace the history section of Comp Plan to the updated section. Motion
carried 8-0. Original motion as amended carried 8-0.
7. Discussion and Possible Action Re: Ordinance No. 26-1121 Amending
Section 13-1-46: Definitions – D, Section 13-1-105(f): Use Matrix for
service uses, and Section 13-1-105(m): Use Matrix for accessory uses.
Motion by Swanson, seconded by Harrison to approve Ordinance No. 26-
1121 Amending Section 13-1-46: Definitions – D, Section 13-1-105(f):
Use Matrix for service uses, and Section 13-1-105(m): Use Matrix for
accessory uses. Motion carried 8-0.
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8. Discussion and Possible Action Re: Ordinance No. 26-1122 Amending
Section 13-1-61: Definitions - S, Section 13-1-105(n): Use Matrix for
temporary uses, and Section 13-1-133(e): Short Term Rental.
Motion by Swanson, seconded by Harrison to approve Ordinance No. 26-
1122 Amending Section 13-1-61: Definitions - S, Section 13-1-105(n):
Use Matrix for temporary uses, and Section 13-1-133(e): Short Term
Rental. Motion carried 8-0.
C. Public Safety & Welfare Committee
1. Discussion and Possible Action Re: Application for a Class "B"
Fermented Malt Beverage and Reserve "Class B" Intoxicating Liquor
License for JAGA Enterprises, LLC d/b/a Putters Bar & Grill, located at
503 W Verona Ave., Suite 400, Josh Hurley, Agent
Motion by Hoechst, seconded by Swanson to approve the Application for
a Class "B" Fermented Malt Beverage and Reserve "Class B" Intoxicating
Liquor License for JAGA Enterprises, LLC d/b/a Putters Bar & Grill,
located at 503 W Verona Ave., Suite 400, Josh Hurley, Agent. Motion
carried 8-0.
2. Discussion and Possible Action Re: Special Event Application from Art
House 360 and Application for a Temporary Class “B” Fermented Malt
Beverage and Temporary “Class B” Wine License from Verona Maker
Space for the Dancing with the Arts Event on Saturday, September 26,
2026
Motion by Hoechst, seconded by Swanson to approve a Special Event
Application from Art House 360 and Application for a Temporary Class
“B” Fermented Malt Beverage and Temporary “Class B” Wine License
from Verona Maker Space for the Dancing with the Arts Event on
Saturday, September 26, 2026. Motion carried 8-0.
3. Discussion and Possible Action Re: Special Event Application and
Temporary Class “B” Fermented Malt Beverage and Temporary “Class B”
Wine License from Le Jordan, Verona Area Chamber of Commerce, for
Fall Fest on Friday, September 25, 2026
Motion by Hoechst, seconded by Swanson to approve Special Event
Application and Temporary Class “B” Fermented Malt Beverage and
Temporary “Class B” Wine License from Le Jordan, Verona Area
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Chamber of Commerce, for Fall Fest on Friday, September 25, 2026
contingent upon inspection of fire pits by the Fire Department and
receipt of certificate of insurance. Motion carried 8-0.
4. Discussion and Possible Action Re: Application for a Full-Service Retail
Outlet from Hop Haus for the Christkindl Market on December 11-
December 13, 2026
Motion by Swanson, seconded by Tucker Long to approve an Application
for a Full-Service Retail Outlet from Hop Haus for the Christkindl Market
on December 11-December 13, 2026. Motion carried 7-0 with Hoechst
abstaining.
5. Discussion and Possible Action Re: Ordinance No 26 -1123 Amending
Section 10-1-27 (a)(113 and 114) Related to Parking Stalls on West
Verona Ave.
Motion by Hoechst, seconded by Swanson to approve Ordinance No 26 -
1123 Amending Section 10-1-27 (a)(113 and 114) Related to Parking
Stalls on West Verona Ave. Motion carried 8-0.
6. Discussion and Possible Action Re: Ordinance No. 26-1124 Amending
Section 10-1-33 Traffic and Parking Regulations on School District
Grounds
Motion by Hoechst, seconded by Harrison to approve Ordinance No. 26-
1124 Amending Section 10-1-33 Traffic and Parking Regulations on
School District Grounds. Motion carried 7-0 with Swanson abstaining.
7. Discussion and Possible Action Re: Updated Application for a Short-
Term Rental License from Beit Bracha, LLC Located at 415 S. Main St.
Motion by Hoechst, seconded by Harrison to approve an Updated
Application for a Short-Term Rental License from Beit Bracha, LLC
Located at 415 S. Main St. Motion carried 8-0.
8. Discussion and Possible Action Re: Updated Application for a Short-
Term Rental License from R&L Dane Investments, LLC Located at 527 &
529 Melody Lane
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Motion by Hoechst, seconded by Swanson to approve Updated
Application for a Short-Term Rental License from R&L Dane Investments,
LLC Located at 527 & 529 Melody Lane. Motion carried 8-0.
D. Public Works, Sewer & Water Committee
1. Discussion and Possible Action Re: Change Order #2 for Mark Drive
Phase 1
Motion by Tucker Long, seconded by Harrison to approve Change Order
#2 for Mark Drive Phase 1. Motion carried 8-0.
11. Adjournment: Motion by Hoechst, seconded by Helmke to adjourn at 7:46 p.m.
Motion carried 8-0.
Respectfully submitted,
Holly Licht, City Clerk
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CITY OF VERONA
COMMUNITY PLANNING MONTH
PROCLAMATION
WHEREAS, change is constant and affects all cities, towns, suburbs, counties,
boroughs, townships, rural areas, and other places; and
WHEREAS, planners can help navigate this change with data-driven insights and
expertise that provide better choices for how people work and live; and
WHEREAS, community planning provides an opportunity for all residents to be
meaningfully involved in making choices that determine the future of their community; and
WHEREAS, the full benefits of planning require public elected and appointed
officials who understand, support, and demand excellence in planning and plan
implementation; and
WHEREAS, the month of October is designated as National Community Planning
Month throughout the United States of America and its territories, and
WHEREAS, the American Planning Association endorses National Community
Planning Month as an opportunity to highlight how planning is essential to every
community, and how planners are uniquely positioned to identify solutions to
communities’ most difficult housing, transportation, and land use questions, and
WHEREAS, the celebration of National Community Planning Month gives us the
opportunity to publicly recognize the participation and dedication of appointed planning
commission members who have contributed their time and expertise to the improvement
of the City of Verona, and
WHEREAS, we recognize the many valuable contributions made by the Planning
and Development Department of the City of Verona and extend our heartfelt thanks for the
continued commitment to public service by these professionals;
NOW, THEREFORE, BE IT RESOLVED THAT the month of October 2026is
hereby designated as Community Planning Month in the City of Verona in conjunction
with the celebration of National Community Planning Month.
Signed and dated this 24th Day of August 2026.
___________________________________
Luke Diaz, Mayor
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Recognizing October 1 - 8, 2026 as Week Without Driving
WHEREAS, Week Without Driving is a national challenge to increase awareness and understanding of non-drivers and
the barriers they face in our communities, which the City of Verona has joined other Dane County communities,
organizations, local champions, and policymaking bodies in recognizing annually since 2024; and
WHEREAS, access to mobility is fundamental to thriving health, safety, economic opportunity, and community
connection, enabling residents of the City of Verona to reach essential needs including education, employment, medical
care, food, recreation, faith communities, and social networks; and
WHEREAS, an estimated 30 percent of Wisconsinites and 30-40 percent of Dane County residents of all ages are non-
drivers, including aging adults, youth, students, low-income individuals, people with physical, mental or
intellectual/developmental disabilities, and those who choose not to drive; and
WHEREAS, transportation is the second-largest household expense for most families and the American Automobile
Association estimates that the average cost of owning and operating a vehicle exceeds $12,000 per year, placing a
particular financial strain on low- and moderate-income households; and
WHEREAS, transportation costs are directly tied to housing and land use decisions, and communities that lack
affordable housing near jobs, schools, healthcare, and essential services often require residents to travel farther and
rely more heavily on costly car ownership; and
WHEREAS, nearly one-third of people in the United States do not have a driver’s license due to age, disability, income,
immigration status, health conditions, or other barriers, and many others face temporary or permanent circumstances
that prevent them from driving; and
WHEREAS, an estimated 20,653 households in Dane County do not have access to a vehicle; and
WHEREAS, not all neighborhoods in the City of Verona have safe sidewalks, accessible curb ramps, protected bike
infrastructure, reliable public transit, or land use patterns that allow daily needs to be met within a reasonable non-
driving distance; and
WHEREAS, transportation is a leading source of greenhouse gas emissions in the United States, and is responsible for
an estimated 29% of greenhouse gas emissions in the U.S. and Dane County; and
WHEREAS, communities designed with multiple transportation options support local businesses and economic
development, reduce traffic injuries and fatalities, benefit public health, promote a cleaner environment, and create
vibrant, connected neighborhoods; and
WHEREAS, the City of Verona has plans and policies that support a multimodal transportation system that works for
all, yet we have more work to do to achieve this vision; and
WHEREAS, experiencing a week without driving offers residents and leaders an opportunity to better understand the
barriers faced by nondrivers in our community, and to identify practical ways we can improve our transportation
system to better meet the needs of all residents and visitors;
NOW, THEREFORE, BE IT RESOLVED that the City of Verona recognizes October 1–8, 2026 as Week Without Driving,
and encourage residents, community organizations, businesses, and public officials to participate, reflect, and work
toward a future where everyone—regardless of age, ability, or income—has safe, affordable, and sustainable
transportation options.
Signed this 21
st day of September 2026
L u k e D i a z , M a y o r
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CITY OF VERONA PROCLAMATION
Halloween Trick-Or-Treat Hours
In the interest of promoting Halloween safety for Verona area children, I,
Luke Diaz, Mayor of the City of Verona,
hereby proclaim the official hours of
trick-or-treating in the City of Verona to be between
5:00 p.m. and 8:00 p.m.
Saturday, October 31, 2026
Luke Diaz, Mayor
City of Verona
Signed and dated this 28th day of September 2026
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Engineer Report 20260928 Page 1 of 6
CITY OF VERONA ENGINEER REPORT
for September 28, 2026
MAJOR CONSTRUCTION PROJECTS (CITY )
HYPER DRIVE ROADWAY AND BRIDGE CONSTRUCTION
The project includes a new 2-lane roadway from 500 feet north of the USH 18/151 and CTH G/Dairy
Ridge interchange to a new intersection located 800 feet northeast of the Military Ridge State Trail.
Approximate construction length is 7,000 feet. Project includes a new proposed bridge crossing over the
Sugar River and Military Ridge State Trail and realignment and restoration of the Sugar River.
The goal is to provide a secondary access point from the south via US 18/151 & CTH G/ Dairy Ridge
interchange for Epic’s planned campus growth. Existing roadway infrastructure along Northern Lights
Road is at capacity and cannot handle additional traffic during the weekday AM and PM peak hours.
Project Website: https://www.veronawi.gov/866/West-Road-Dairy-Ridge-to-Country-View
Construction: Construction of Hyper Drive is underway. Sugar River bridge construction began in August
2026. Road construction on Hyper continues. Dairy Ridge Road and Hyper Drive are open to traffic and
accessible from both the East and West.
MILITARY RIDGE STATE TRAIL
The purpose of the Military Ridge State Trail paving project is to provide year round accessibility for
cyclists, runners, walkers, and people with mobility devices. The existing bridges will be replaced and the
trail will be paved with asphalt.
Reconstruction of the bridge west of Lincoln Street began Sept. 14th.
Regular project updates are being made to the: Military Ridge State Trail Paving Project web page.
MARK DRIVE, RITA AVENUE, PLYMPTON STREET RECONSTRUCTION
The project includes the replacement of water main and sanitary sewer, adding new storm sewer,
installation of sidewalks, and pavement reconstruction. The overall limits will be broken into two (2)
phases and separate bid openings.
• Phase 1: Construction is complete. Working through final restoration of landscaping.
• Phase 2: Construction is on-going with expected completion of initial layer of asphalt this fall.
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Engineer Report 20260928 Page 2 of 6
MAJOR DESIGN PROJECTS
PUBLIC WORKS FACILITY
Staff have restarted conversations with the project architect. Updated layouts will be presented to
Public Works Committee.
Project Website: https://www.veronawi.gov/757/Public-Works-Utilities-Parks-and-Recreat
SOUTHEAST ELEVATED TANK AND WATER BOOSTER STATION DESIGN S
An updated report was provided to the City in September 2026. City staff will provide guidance on next
steps forward considering developer status.
SOUTHWEST ELEVATED TANK PRELIMINARY DESIGN
A public hearing was held in June 2026 regarding the Water Supply Service Area Plan (WSSAP).
Comments will be incorporated into the final WSSAP in September 2026. Elevated tank design is on hold
for a review of the neighboring developments.
WEST SIDE LIFT STATION UPGRADES
This project involves the rehabilitation of the existing West Side Lift Station and converting it from a
prefabricated steel can lift station into a submersible lift station.
Bids for this project were opened on July 23rd; however, no contract was awarded. The design is
currently under review to identify opportunities for cost reductions before a potential rebid.
Phase 2 Phase 1
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Engineer Report 20260928 Page 3 of 6
DEVELOPMENT PROJECTS
WHISPERING COVES
• Phase 1: The stormwater force main and wetland restoration are outstanding and must be
completed prior to City accepting the public improvements. Home building has begun.
AVALON RIDGE
This project includes the construction of Avalon Court, improvements to Stony Ridge Circle and
construction of a fire access lane from Avalon Court to CTH PD.
Concrete curb & gutter, sidewalk, and lighting completed. Asphalt Installation anticipated in mid
September.
It is anticipated that multi-family building construction will begin in Fall 2026.
KETTLE CREEK NORTH
• Phase 7 & 8: Awaiting final surface paving.
• Phase 9: 90% Engineering Plans have been submitted for review.
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Engineer Report 20260928 Page 4 of 6
ARD ENT GLEN
• Phases 1 - 4: Contractor completing punch list work.
• Phase 5 (including Shady Oak Lane): Expected to begin in 2026/2027.
• Phase 6: Utility and roadway construction began in August 2026 and will continue into the fall.
DNR approved the flood study on Oct. 9, 2023. FEMA issued a Conditional Letter of Map Revision
(CLOMR) on May 1, 2024.
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Engineer Report 20260928 Page 5 of 6
THE APEX AT VERONA – DREGER
Phase 1: Restoration and punch list work is underway.
Phase 2: Housing is under construction.
SSM HEALTH
This project includes the reconstruction and urbanization of Valley Road, an extension of public sanitary
and water to the site, and the construction of a medical building.
Valley Road has been reopened to traffic. The project is complete.
ALDI (CTH M)
This project includes the addition of turn lanes at future Electric Court (Kwik Trip/Alliant Entrance) and
CTH M and utility extensions to the Aldi Site. Traff Control is in place as of 08/17/2026. Construction
will continue throughout September and into October. CTH M will remain open during construction
with phased lane closures. CTH M will receive a new asphalt surface and will be temporarily closed
during construction. Closure dates are to be determined.
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Engineer Report 20260928 Page 6 of 6
STORMWATER SERVICES
PUBLIC STORMWATER PONDS
Cohiba Pond, a small man-made dry detention basin on the west side of Cohiba Court, constructed in
1997 as part of the Gateway Estates subdivision, requires maintenance to improve stormwater
treatment and general neighborhood aesthetics through native seeding. Regrading/reseeding of Cohiba
Pond and stabilization is anticipated between Winter 2026 and Spring 2027. City staff is planning to
schedule a neighborhood meeting with adjacent residents before the project starts.
RECORDED VIRTUAL PERMITRACK TRAININGS
AECOM has created recorded training videos to help users outside of City Staff learn how to navigate
PermiTrack and submit inspections. PermiTrack is used by City Staff to manage erosion control
inspections for active construction sites and inspections of public and private stormwater facilities.
These videos provide step-by-step guidance for contractors, authorized erosion control inspectors, and
private stormwater facility owners. The recordings are expected to be posted on the City’s Erosion
Control and Stormwater Management webpage by early Fall 2026.
STORMWATER UTILITY CREDIT APPLICATION POLICY/ FORM
AECOM helped prepare a stormwater utility credit application form to meet requirements of Verona’s
stormwater utility ordinance requiring a credit policy. An optional Sugar River Supporter Pledge Form
was also prepared for consideration.
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CITY OF VERONA
111 Lincoln Street
Verona, WI 53593-1520
Jamie J. Aulik, City Administrator
Phone: (608) 848-9942 Email: jaulik@veronawi.gov
MEMORANDUM
To: Mayor and Common Council, City of Verona
From: Jamie J. Aulik, City Administrator
Date: September 23, 2026
Re: Summary of Agenda Items – September 28, 2026, City Council Meeting
Below is a summary of items on the agenda for the upcoming Council meeting:
Finance Committee:
• Discussion and Possible Action Re: Resolution No. 26-033 Requesting Exemption
from County Library Tax
o Potential motion: Move to approve Resolution No. 26-033 Requesting
Exemption from County Library Tax
o This resolution exempts the City of Verona from the county library levy and
county library tax. The conditions met to request exemption include:
▪ The library serving the City of Verona meets the minimum standards
of operation established by the Dane County Library Board,
▪ The City levied a tax for public library service at least equal to or more
than the county minimum standards in the prior year, and
▪ The City will appropriate and expend an amount in excess of the
minimum standards in 2027.
o Staff recommends approval of the resolution.
• Discussion and Possible Action Re: Resolution No. 26-034 - Resolution Amending
City Fee Schedule
o Potential motion: Move to approve Resolution No. 26-034 - Amending
City Fee Schedule.
o The proposed amended fee schedule makes routine updates to the City’s
fee schedule. Staff recommend approval.
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• Discussion and Possible Action Re: Utilizing Facility Replacement Funds for
Repair or Replacement of Garage Doors at the Police Department
o Potential motion: A recommendation may be made by the Finance Committee.
o Due to structural degradation, the high-speed garage doors at the Verona
Police Department are in need of repair or replacement. The request is to
use facility replacement funds to either repair or replace the doors.
Parks, Recreation and Forestry Commission:
• Discussion and Possible Action Re: Ordinance No. 26 – 1125 Amending various
sections of Title 6 in the Code of Ordinances, City of Verona.
o Potential motion: Move to approve Ordinance No. 26 – 1125 Amending
various sections of Title 6 in the Code of Ordinances, City of Verona.
o This ordinance was previously adopted by the Common Council.
Following adoption, staff identified that a definition referenced in the
ordinance was inadvertently omitted from the final text. The ordinance is
being brought back for readoption to incorporate the missing definition
and to make several minor grammatical and formatting corrections for
clarity and consistency.
Personnel Committee:
• Discussion and Possible Action Re: Amendment to City of Verona Administrative
Policy No. 58 - Code of Conduct
o Potential motion: Move to approve Amendment to City of Verona
Administrative Policy No. 58 - Code of Conduct
o Staff are proposing to add a section to the Code of Conduct Policy
addressing prediction markets and event-based trading platforms. The
proposed language does not prohibit employees from participating in
these markets, but it makes clear that employees may not use confidential,
non-public, or insider information obtained through their City
employment to gain an advantage or benefit another person. The
prohibition also applies to using City resources or intermediaries to
circumvent the policy. The addition provides specific guidance for these
emerging platforms and reinforces the City's expectations regarding the
protection and appropriate use of non-public information. Violations
would be subject to discipline, up to and including termination.
Public Works, Sewer and Water Committee:
20
• Discussion and Possible Action Re: Verona Stormwater Utility Credit Application
Form
o Potential motion: Move to approve Verona Stormwater Utility Credit
Application Form
o The requirements have been updated to encourage participation in the
revised incentive program for best stormwater management practices on
residential and commercial properties. The residential credit structure is
being updated, including moving rain garden/biofiltration and pervious
pavement credits to an ERU-based reduction rather than the existing flat
quarterly credit.
o The revised application also clarifies eligibility and documentation
requirements for multifamily and nonresidential properties, including
modeling requirements for the maximum water-quality and water-quantity
credits. The form incorporates the new $2-per-quarter Verona Sugar River
Supporter credit and provides a $30 one-time credit per 35-gallon rain
barrel/cistern, up to $120 per property.
• Discussion and Possible Action Re: Verona Sugar River Supporter Pledge Form
o Potential motion: Move to approve Verona Sugar River Supporter Pledge
Form
o The Verona Sugar River Supporter Pledge Form establishes a voluntary
incentive program through which residential and commercial property
owners pledge to implement water-quality and stormwater management
practices on their properties. The form identifies 53 eligible activities
covering lawn care, pesticide use, sanitary sewer practices, pet and animal
waste, vehicle maintenance, stormwater runoff, aquatic habitat, and urban
forestry.
o Property owners who demonstrate at least 32 of the 53 practices are
eligible for a $2-per-quarter stormwater utility credit. The form is intended
to encourage actions that reduce pollution entering the stormwater system
and protect the Sugar River watershed, with the property owner certifying
participation and allowing the City to verify the pledged activities.
New Business:
• Discussion and Possible Action Re: Safe Routes to Schools (SRTS) Planning
Contract
o Potential motion: Move to approve awarding the Verona Safe Routes to
School planning project to Alta Planning+Design, Inc. for a fee not to
exceed $150,000.
21
o In mid-August, the City issued a Request for Quotes (RFQ) for planning
services to develop a Safe Routes to School (SRTS) Plan for the City of
Verona. The City of Verona is participating as a subrecipient in the Greater
Madison Metropolitan Planning Organization Regional Safe Streets
Community Safety Enhancement Partnership, funded through the
USDOT Safe Streets and Roads for All (SS4A) Planning Grant Program. As
part of this initiative, the City will prepare a Safe Routes to School Plan
covering eight schools, and seven parks focused on improving pedestrian
and bicycle safety for school age children and seniors by identifying both
infrastructure and non‑infrastructure (i.e. education and policy) safety
strategies.
o The City received two proposals. An internal SRTS Planning Group
reviewed all submissions and selected Alta as the consulting firm.
• Discussion and Possible Action Re: Proposed Agreement between the City of
Verona and BS&A Software, LLC related to IT services
o Potential motion: Move to approve Proposed Agreement between the City
of Verona and BS&A Software, LLC related to IT services
o City Staff and BS&A have discussed the contract, and have reached a point
where Staff would like to discuss the terms and conditions of the contract
with the council.
o The Council may convene into closed session to discuss the terms and
conditions of the contract.
22
CITY OF VERONA
RESOLUTION NO. R-26-033
A RESOLUTION REQUESTING EXEMPTION
FROM COUNTY LIBRARY TAX
WHEREAS, the Dane County Board has established a county library and levies a county
library tax as authorized under Section 43.57(3) of the Wisconsin Statutes, and
WHEREAS the Dane County Library Board has determined that the library serving the
City of Verona meets the minimum standards of operation established by County Board
(Resolution 185, 2011-2012; Resolution 98, 2013-2014; Resolution 233, 2016-2017; Resolution
149, 2023-2024, in compliance with Section 43.11(3)(d) of the Wisconsin Statutes, and
WHEREAS, Section 43.64(2)(b) of the Wisconsin Statutes provides that a village or city
which levies a tax for public library service and appropriates and expends for a library fund as
defined by s43.52(1) during the year for which the county tax levy is made a sum at least equal
to the county tax rate in the prior year multiplied by the equalized valuation of property in the city
or village for the current year, and
WHEREAS, the City of Verona will appropriate in 20 26 and expend in 2027 an amount
in excess of that calculated above in support of its library,
NOW THEREFORE BE IT RESOLVED, that the City of Verona hereby requests of the
Dane County Board of Supervisors that the City of Verona be exempted from the payment of
any tax for the support of the County Library Service as provided in Section 43.64(2).
BE IT FURTHER RESOLVED that confirmed copies of this resolution be forwarded by
the City Clerk to the following party:
Tracy Herold, Director
Dane County Library Service
herold@dcls.info
Passed, signed and dated this 28th day of September, 2026.
Vote: __________________________
CITY OF VERONA
SEAL ______________________
Luke Diaz, Mayor
______________________
Holly Licht, Clerk
23
CITY OF VERONA
RESOLUTION NO. 26-034
A RESOLUTION AMENDING THE CITY FEE SCHEDULE
WHEREAS, Section 3-6-1 of the Code of Ordinances of the City of Verona was
created to establish a schedule of fees that apply to the issuance of licenses, permits,
registrations and other such activities as may be determined by the City Council; and
WHEREAS, the City Fee Schedule shall be amended from time-to-time by action
of the City Council and shall be attached to this Section by reference; and
WHEREAS, a review of the current fees schedule resulted in a change to some
fees in order to cover associated expenses;
NOW, THEREFORE, BE IT RESOLVED by the Common Council of the City of
Verona as follows:
1. That the attached City Fee Schedule is hereby approved and authorized.
2. That the attached City Fee Schedule shall become effective and shal l be
implemented as of January 1, 2027.
Adopted this _28_ day of September , 2026.
CITY OF VERONA
BY: ____________________
Luke Diaz, Mayor
SEAL
ATTEST: _____________________
Holly Licht, Clerk
24
Fee Category 2026 2027
ADMIN AND PUBLIC RECORDS
Insufficient Funds Returned Check Fee Bank Charge to up to $35 Bank Charge to up to $35
Room Tax 7.00% 7.00%
Tax/Special Assessment Searches $35.00 $35.00
Tax/Special Assessment Searches (expedited) $60.00 $60.00
Photo Copies-Documents $0.25 $0.25
Copies On Digital Storage Devices(CD,DVD) $3.00 $3.00
PUBLIC SAFETY
Civil Process-Service of Process Fee $30.00 $30.00
Civil Process-Travel Fee IRS Rate IRS Rate
PUBLIC WORKS
Driveway Opening Permit Fee $5.00 $75.00
Permit to Excavate in the Right of Way $0.00 $75.00
Permit for Fats, Oil and Grease Inspection Fee $0.00 $100.00
LICENSING AND REGULATION
Class A Liquor Retailer's License $500 $500
Class A - Fermented Malt Beverage $300 $300
Class B Liquor Retailer's License $500 $500
Class B - Fermented Malt Beverage $100 $100
Reserve Class B $10,000 $10,000
Temporary Class B Fermented Malt Beverage $10 $10
Temporary Class B Wine License $10 $10
Sidewalk Café Permit $100 $100
Liquor License Publication fee (new) $15 $15
Liquor License Publication fee (renewal) $10 $10
Class C Wine License $100 $100
Provisional Retail License $15 $15
Operator's License-Provisional $15 $15
Operator's License-Annual $43 $43
Operator's License-2 year $63 $63
Cigarette License $100 $100
Amusement Device Licenses $100 $100
Cable TV Franchise License 5.00% 5.00%
Short-Term Housing Rental License $100 $100
Transient Merchant-Direct Sellers Registration Fee $25 $25
(person, not company)
Transient Merchant-Solicitors (person, not company) $25 $25
Permit Fee for Street Use $25 $25
Permit Required for Nonmetallic Mining $50 $50
Blasting and/or Rock Crushing $100 $100
Special Event Permit $143 $143
Special Event Permit- Non-profit $43 $43
Fees- Pawnbroker, Secondhand Article and Jewelry $210 $210
Fees- Pawnbroker, Secondhand Article and Jewelry $27.50 $27.50
Fees- Pawnbroker, Secondhand Article and Jewelry $30 $30
Fees- Pawnbroker, Secondhand Article and Jewelry $165 $165
Chicken License $20 $20
Late Fee $5 $5
Dog License (Set by Dane County) $36 $36
Neutered or Spayed $25 $25
Late Fee $5 $5
MOTOR VEHICLES AND TRAFFIC
Bike Licenses $5 $5
Snowmobile Renter's License $15 $15
Newstand Permit Fee $25 $25
CITY OF VERONA
Fee Schedule
(Note: Fees are Subject to Change During the Year)
25
PLANNING & DEVELOPMENT FEES 2026 2027
Land Division
Certified Survey Maps $150 + $100/lot $150 + $100/lot
Preliminary Plat $300+$50/lot $300+$50/lot
Final Plat $300+$25/lot $300+$25/lot
Planned Development District
Preliminary Plan $350 $350
Final Plan $350 $350
Zoning
Conditional Use Permit $350 $350
Site Plan Review $350 $350
Zoning Map & Regulation Amendments $350 $350
Variances/Appeals $350 $350
Miscellaneous
Annexation Fee $350 + Taxes $350 + Taxes
26
RECREATION 2026 2027
Little League Fees $45-$65 $40-$69
Adult Softball Fees $150 $150-$175
Volleyball Fees $420 $420
Soccer Fees $37 - $55 $39 - $65
Youth Basketball $32 - $82 $35 - $89
Tennis $55 - $80 $69 - $89
Rhapsody Classes N/A N/A
Swimming Fees $3 - $7 $4 - $6
Other Recreation N/A N/A
Park/Facilites Reservations $100- $350 $100-$500
Hometown USA Concession Stand Various Various
Playground Program $200-$310 $210-$320
Baseball Field Reservation Fee $20 - $150 $20 - $150
Amusement Ticket Fee Various Various
Flag Football $65-$105 $68-$108
Dance Lessons $114 - $140 $114 - $140
Canoeing/kayaking $130 - $150 $130 - $150
Adult Yoga $50 - $150 $40 - $150
Babysitting Clinic $94 - $109 $94 - $114
Youth Camp Soccer $90 - $159 $90 - $159
Preschool Classes $40-$200 $40-$200
School Age Classes $40-$200 $40-$200
Afterschool Program $350-$450 $350-$450
Instr Volleyball $45 - $65 $49 - $69
Youth Volleyball $60 - $80 $60 - $80
Field Usage Fees
Resident Teams *
Community Park, Veteran's Park and Stampfl
Monday-Friday $45 $45
Weekend $60 $60
Night Games add $20 add $20
No-prep Games add $20 add $20
Non-Resident Teams
Community Park, Veteran's Park and Stampfl
Monday-Friday $100 $100
Weekend $125 $125
Night Games add $20 add $20
No-prep Games add $25 add $25
Tournament Teams
Community Park, Veteran's Park and Stampfl
Practice Usage $25 $25
Game Usage $125 $125
* A resident team shall have over 50% of its roster made up of City of Verona residents
Prices include up to 5 bags of Diamond Dry if field is wet. Additional bags will be available at a cost of $10 per bag
CEMETERY 2026 2027
Burial Lots-Residential $1,100 $1,100
Burial Lots-Non-Residential $1,400 $1,400
Transfer of Title $25 $25
Replacement Deeds $25 $25
Staking for Burials or Monuments $100 $100
27
BUILDING INSPECTION 2026 2027
New Construction, Alterations and Addition Permits
Building Fees
Building Permit Fees shall be the sum of:
All Groups Base Fee $75 $75
Group 1: Fee per Square foot of all areas $0.10/sq.ft $0.10/sq.ft
Group 2: Fee per Square foot of all areas $0.12/sq.ft $0.12/sq.ft
Group 3: Fee per Square foot of all areas $0.05-$0.08/sq.ft $0.05-$0.08/sq.ft
Base fee Commercial $150 $150
Electrical Fees
Electrical Permit Fees shall be the sum of:
All Groups Base Fee $75 $75
Group 1: Fee per Square foot of all areas $0.06/sq.ft $0.06/sq.ft
Group 2: Fee per Square foot of all areas $0.17/sq.ft $0.17/sq.ft
Group 3: Fee per Square foot of all areas $0.03-$0.05/sq.ft $0.03-$0.05/sq.ft
Base fee Commercial $150 $150
Plumbing Fees
Plumbing Permit Fees shall be the sum of:
All Groups Base Fee $75 $75
Group 1: Fee per Square foot of all areas $0.06/sq.ft $0.06/sq.ft
Group 2: Fee per Square foot of all areas $0.07/sq.ft $0.07/sq.ft
Group 3: Fee per Square foot of all areas $0.03-$0.05/sq.ft $0.03-$0.05/sq.ft
Base fee Commercial $150 $150
HVAC Fees
HVAC Permit Fees shall be the sum of:
All Groups Base Fee $75 $75
Group 1: Fee per Square foot of all areas $0.06/sq.ft $0.06/sq.ft
Group 2: Fee per Square foot of all areas $0.07/sq.ft $0.07/sq.ft
Group 3: Fee per Square foot of all areas $0.03-$0.05/sq.ft $0.03-$0.05/sq.ft
Base fee Commercial $150 $150
Erosion Control Fees
Group 1: $100 per unit for 1-4 units $100 $100
Group 1: $50 per units 5+ $50 $50
Group 2 and 3: $50 per 1,000 Square feet of all areas $50/1,000 sq.ft $50/1,000 sq.ft
Early Start Permit
Group 1 $150 $150
Group 2 and 3 $500 $500
Driveway Opening
Group 1 $75 $75
Group 2 and 3 $150 $150
Wisconsin State Seal
1 and 2 family only $75 $75
Street Tree Fee
Per Lot (New construction only) $450 per street side facing lot $500 per tree
(Based on approved plans)
Park Development Fee
Per Bedroom (new construction Group 1 only) $300 $300
Non-Residential
$1.4094/$1,000 of total project
cost of fracation thereof
$1.4094/$1,000 of total project cost
of fracation thereof
28
BUILDING INSPECTION 2026 2027
Fire Impact Fee
Single Family Per Unit $310 $310
Multi Family Per Unit (New construction only) $213 $213
Non-Residential
$2.10 per $1,000 total project cost
or fraction thereof
$2.10 per $1,000 total project cost or
fraction thereof
Water Impact Fee
5/8" & 3/4" $324 $324
1" $810 $810
1-1/2" $1,620 $1,620
2" $2,592 $2,592
3" $4,860 $4,860
4" and greater $8,100 $8,100
Sewer Connection Fees
5/8" & 3/4" $551 $551
1" $1,377 $1,377
1-1/2" $2,754 $2,754
2" $4,407 $4,407
3" $8,262 $8,262
4" and greater $13,771 $13,771
Alteration and Repair Permits
Building Fees
Building permit fees shall be the greater of:
Base fee - $75 or:
Group 1 $.10 per square foot of all areas
Group 2 $.12 per square foot of all areas
Group 3 $.06 per square foot - first 10,000 square feet of all areas
Electrical Fees
Electrical permit fees shall be the greater of:
Base fee - $75 or:
Group 1 $.05 per square foot of all areas
Group 2 $.06 per square foot of all areas
Group 3 $.02 per square foot of all areas
Plumbing Fees
Plumbing permit fees shall be the greater of:
Base fee - $75 or:
Group 1 $.05 per square foot of all areas
Group 2 $.06 per square foot of all areas
Group 3 $.02 per square foot of all areas
Heating/Ventilating/Air Conditioning Fees
Heating/Ventilating/Air Conditioning fees shall be the greater of:
Base fee - $75 or:
Group 1 $.05 per square foot of all areas
Group 2 $.06 per square foot of all areas
Group 3 $.02 per square foot of all areas
Miscellaneous Fees
Failure to Obtain an Required Certificate of Occupancy
Prior to Occupancy
Group 1 $300 $300
Group 2 and 3 $400 $400
29
BUILDING INSPECTION 2026 2027
Flat Rate Project Permits
Electric Service Disconnect/Reconnect Resident $125/Commercial $250 Resident $125/Commercial $250
Deck Permit $300/unit $300/unit
Roof Replacement Permit (One & Two Family) $75 $75
All Other Roof Replacement Permit $200 $200
Siding/Soffit/Fascia Permit $75 $75
Windows/Doors Permit $75 $75
Water Heater Permit (per unit) $75 $75
Water Treatment Device Permit (per unit) $75 $75
Residential Furnace Permit $75 $75
Residential A/C Permit $75 each unit $75 each unit
Above Ground Swimming Pool Permit $150 $150
Below Ground Swimming Pool Permit $200 $200
Fence Permit $75 $75
Residential Electrical Service Permit Resident $75/Commercial $150 Resident $75/Commercial $150
Moving of Building/Structures Permit $200 $200
Demolition Permit (per Building) $150 $150
Sign Permit $50 base plus $1.00/sq.ft $50 base plus $1.00/sq.ft
Minimim Permit Fee $75 $75
Special Inspections $75/hr $75/hr
Commercial HVAC rreplacament $250 $250
Commercial Plan Review Fees
Building Fees Building Building
Area < 2500 Square Feet $330 $330
Area 2501 - 5000 Square Feet $550 $550
Area 5001 - 10,000 Square Feet $750 $750
Area 10,001 - 20,000 Square Feet $1,100 $1,100
Area 20,001 - 30,000 Square Feet $1,500 $1,500
Area 30,001 - 40,000 Square Feet $2,000 $2,000
Area 40,001 - 50,000 Square Feet $2,700 $2,700
Area 50,001 - 75,000 Square Feet $3,400 $3,400
Area 75,001 - 100,000 Square Feet $5,600 $5,600
Area 100,001 - 200,000 Square Feet $9,900 $9,900
Area 200,001 - 300,000 Square Feet $15,000 $15,000
Area 300,001 - 400,000 Square Feet $18,500 $18,500
Area 400,001 - 500,000 Square Feet $20,000 $20,000
Area > 500,000 Square Feet $22,000 $22,000
Building Fees HVAC HVAC
Area < 2500 Square Feet $220 $220
Area 2501 - 5000 Square Feet $260 $260
Area 5001 - 10,000 Square Feet $400 $400
Area 10,001 - 20,000 Square Feet $540 $540
Area 20,001 - 30,000 Square Feet $830 $830
Area 30,001 - 40,000 Square Feet $1,100 $1,100
Area 40,001 - 50,000 Square Feet $1,500 $1,500
Area 50,001 - 75,000 Square Feet $2,100 $2,100
Area 75,001 - 100,000 Square Feet $2,700 $2,700
Area 100,001 - 200,000 Square Feet $6,300 $6,300
Area 200,001 - 300,000 Square Feet $9,200 $9,200
Area 300,001 - 400,000 Square Feet $12,000 $12,000
Area 400,001 - 500,000 Square Feet $13,500 $13,500
Area > 500,000 Square Feet $15,000 $15,000
30
BUILDING INSPECTION 2026 2027
Building Fees Fire Alarm Fire Alarm
Area < 2500 Square Feet $130 $130
Area 2501 - 5000 Square Feet $160 $160
Area 5001 - 10,000 Square Feet $315 $315
Area 10,001 - 20,000 Square Feet $620 $620
Area 20,001 - 30,000 Square Feet $925 $925
Area 30,001 - 40,000 Square Feet $1,240 $1,240
Area 40,001 - 50,000 Square Feet $1,555 $1,555
Area 50,001 - 75,000 Square Feet $1,880 $1,880
Area 75,001 - 100,000 Square Feet $2,210 $2,210
Area 100,001 - 200,000 Square Feet $2,580 $2,580
Area 200,001 - 300,000 Square Feet $3,030 $3,030
Area 300,001 - 400,000 Square Feet $3,480 $3,480
Area 400,001 - 500,000 Square Feet $3,930 $3,930
Area > 500,000 Square Feet $4,310 $4,310
Building Fees Fire Suppression Fire Suppression
Area < 2500 Square Feet $130 $130
Area 2501 - 5000 Square Feet $160 $160
Area 5001 - 10,000 Square Feet $315 $315
Area 10,001 - 20,000 Square Feet $620 $620
Area 20,001 - 30,000 Square Feet $925 $925
Area 30,001 - 40,000 Square Feet $1,240 $1,240
Area 40,001 - 50,000 Square Feet $1,555 $1,555
Area 50,001 - 75,000 Square Feet $1,880 $1,880
Area 75,001 - 100,000 Square Feet $2,210 $2,210
Area 100,001 - 200,000 Square Feet $2,580 $2,580
Area 200,001 - 300,000 Square Feet $3,030 $3,030
Area 300,001 - 400,000 Square Feet $3,480 $3,480
Area 400,001 - 500,000 Square Feet $3,930 $3,930
Area > 500,000 Square Feet $4,310 $4,310
*Plus $100 application fee
**$100 for revision after plan review completed
Commercial Plumbing Plan Review Fees
Alternate plumbing Systems $100.00/hour, minimum 1 hour
Denied plans " Special Circumstances" $100.00/hour
Plus $100 application fee
31
Terms:
Account No:
Net 15 Days
814805
Estimate Number: Q354984
Customer PO:
Reference:
Date: 09/04/2026
Sales Rep: Brook Jacobs
Remit to:
PO Box 278
Jackson, WI 53037
800-648-3308
www.RDoor.com
Service Locations:
Jackson, WI (Milwaukee)
Appleton, WI (Green Bay)
Osseo, WI (Eau Claire)
Woodridge, IL (Chicago)
Billing Address
Verona Police Department
111 Lincoln St
Verona, WI 53593-1520
Service Address
Verona Police Department
111 Lincoln St
Verona, WI 53593-1520
Simon Hesch
608-577-1997
shesch@veronawi.gov
DescriptionQty Price Extended
Thank you for the opportunity to quote the following:
**RDD TO SUPPLY LIFT, REMOVE IF CUSTOMER IS TO SUPPLY**
Rytec Spiral ser 81094
- Replace 12 hinge rollers
- Replace 12 axle spacers
- Replace 12 nylock nuts
- Replace Right vertical track front cover
- Adjust tension on secondary belts
- Relevel door
$8,900.00Price Includes Installation, Materials, and Freight 1.00
**RDD TO SUPPLY LIFT, REMOVE IF CUSTOMER IS TO SUPPLY**
Rytec Spiral ser 81095
- Replace 13 hinge rollers
- Replace 13 axle spacers
- Replace 13 nylock nuts
- Adjust tension on secondary belts
- Relevel door
- Further Troubleshoot drive side
$5,756.00Price Includes Installation, Materials, and Freight 1.00
** NOTE **
Clear and unobstructed access to the equipment is required; additional trip
charges may apply if access is limited.
Due to ongoing tariff-related cost increases, some parts may include substantial
surcharge fees. This quote reflects current pricing, but please note that pricing can
change at any time due to tariff adjustments or vendor price increases resulting
from tariffs.
This quote is valid for today, and after that, we may need to reprice based on
current market conditions. If you have any questions, we're happy to walk you
9/16/2026 10:18:38AM
Remit to: PO Box 278, Jackson, WI 53037
32
Reliable Door And Dock, Inc. Quote: Q354984
DescriptionQty Price Extended
through the details.
Total: $14,656.00
Authorized By:
Print Name
TERMS AND CONDITIONS
Labor is just an estimate, actual labor will be on the final invoice.
Shipping and handling will be prepaid and added to the invoice.
Work to be performed during normal business hours (7am-4pm). If after hours or weekend work is required, additional charges will apply.
Must have free and clear access while work is being performed.
If installation is included in this proposal, the equipment is considered real property improvement; therefore, is not taxable to you as the
customer. Reliable Door & Dock is responsible for remitting any taxes to the State. If installation is not included in this proposal, Reliable Door &
Dock will be adding sales tax to the invoice unless a valid exemption certificate is provided.
If hot work is necessary, fire watch, if required, to be provided by customer.
Terms of quoting and sale are according to RDD Terms and Conditions found on our website, https://www.rdoor.com. RDD’s acceptance of
Buyer’s order is expressly conditioned on Buyer’s acceptance of the terms and conditions contained therein. RDD hereby rejects any additional
or contrary terms and conditions provided by Buyer in its purchase order, acknowledgement, contract, or other documents provided, unless
specifically agreed to in writing by an officer of RDD.
9/16/2026 10:18:38AM
Remit to: PO Box 278, Jackson, WI 53037
33
Terms:
Account No:
Net 15 Days
814805
Estimate Number: Q355171
Customer PO:
Reference:
Date: 09/21/2026
High Speed Door
Sales Rep: Jayson Madsen
Remit to:
PO Box 278
Jackson, WI 53037
800-648-3308
www.RDoor.com
Service Locations:
Jackson, WI (Milwaukee)
Appleton, WI (Green Bay
Osseo, WI (Eau Claire)
Woodridge, IL (Chicago)
Billing Address
Verona Police Department
111 Lincoln St
Verona, WI 53593-1520
Service Address
Verona Police Department
111 Lincoln St
Verona, WI 53593-1520
Simon Hesch
608-577-1997
shesch@veronawi.gov
REQUEST
QJM1013 - Replace 2 High Speed Doors - Entry-Exit Doors
DescriptionQty Price Extended
Thank you for the opportunity to quote on the following:
Removal and Disposal of 2 High Speed Doors
Install 2 High Speed Doors
RDD does all electrical
Reuse same Transmitter
RDD will Provide Fork Lift and Scissor Lift
RDD will Dispose of old doors
2.00 Spiral S/R- 144" wide X 168" high
1.00 Fork Lift & Scissor Lift
$98,300.00Price Includes Installation, Materials, and Estimated Freight 1.00
** NOTE: DUE TO VOLATILITY IN STEEL PRICES AND NEW TARIFFS,
EQUIPMENT MAY BE SUBJECT TO SURCHARGES **
** QUOTES ARE ONLY VALID FOR 10 DAYS **
.
*New Customers or Customers that have not done business with RDD in 2+ years
will be required to fill out the New Customer Form and provide a 50% Down
Payment*
RDD INSTALLATION INCLUDES:
• Complete Mechanical Installation
• Install During Normal Business Hours (M-F 7:00 am to 4:00 pm)
• Removal of Existing Equipment
NOT INCLUDED (CUSTOMER RESPONSIBLE FOR):
• Lift Equipment (Fork Truck/Scissor Lift) with Required Height of 19'
• Onsite Dumpster for Disposal
• Offloading & Staging Onsite
• Any and All Building Permits, If Necessary, By Others, Unless Otherwise Quoted
• Equipment Start-Up, Testing and Training
9/21/2026 1:49:35PM
Remit to: PO Box 278, Jackson, WI 53037
34
REQUEST
QJM1013 - Replace 2 High Speed Doors - Entry-Exit Doors
Reliable Door And Dock, Inc. Quote: Q355171
DescriptionQty Price Extended
• Additional costs related to safety training and/or additional customer-required
safety procedures outside of RDD's standard safety policies
• Any and All Electrical Including Low Voltage (Unless Otherwise Quoted)
• Customer to supply electrical disconnect within 3 feet of specified location
RDD ELECTRICAL ACKNOWLEDGEMENT (Only if Electrical is Included by RDD):
• All main power and disconnects are to be provided by others. The main power is
to be pulled and terminated into the new equipment control box or fused
disconnect located within 3 feet of specified location by others.
• RDD will complete remaining field wiring and terminate all connections in the
new equipment control box or J-box to the new equipment and all activators, limit
switches etc.
• Conduit provided will be EMT type and/or flex. No rigid-type conduit, explosion-
proof or special NEMA-rated connections will be provided by RDD unless
specifically called out in this proposal. Low-voltage wiring will not be run in conduit.
Customer Scope of Work Acceptance: ____________________________
Date:_______________
Total: $98,300.00
Authorized By:
Print Name
9/21/2026 1:49:35PM
Remit to: PO Box 278, Jackson, WI 53037
35
*Reliable Door and Dock Reserves the Right to Revise this Estimate for Any Unforeseen Labor and/or Material Costs Prior to Installation
Addendum:
o Equipment, freight, tax and mechanical installation included (no installation included if quoted as "parts only").
o Any and all building permits, if necessary, by others.
o Need space requirements on specification sheet for installation. Any obstructions to be removed by owner, unless purchased as an option.
Any & all wall/structural work by owner unless called out in scope of work.
o Ready access must be made available.
o Door and area to be clear of traffic during installation.
o All contracts subject to Reliable Door & Dock, Inc.'s contract specific addendum.
o This price quote is subject to change at any time before: (a) all open questions and issues are fully answered and agreed to by both parties; (b)
sign-off of complete OEM approval drawings is received by RDD; and (c) RDD returns a fully signed and executed contract (if
applicable). RDD providing approval drawings and submittals is a continuation of the proposal process and does not constitute RDD’s
acceptance of customer terms and conditions. RDD specifically rejects and shall not be bound by any customer terms and conditions unless and
until RDD returns a fully signed and executed contract.
Note: If installation is listed in this proposal, the equipment is considered real property improvement; therefore, is not taxable
to you, as the customer. RDD is responsible for remitting any taxes to the state. If installation is not
included in this proposal, RDD will be adding sales tax to the invoice unless a valid exemption certificate is provided.
*Terms & Conditions: 50% Down at The Time of Sales and 50% Due Net 30 Days at The Time of Invoice
Terms of quoting and sale are according to RDD Terms and Conditions found on our website, https://www.rdoor.com. RDD’s acceptance of
Buyer’s order is expressly conditioned on Buyer’s acceptance of the terms and conditions contained therein. RDD hereby rejects any additional
or contrary terms and conditions provided by Buyer in its purchase order, acknowledgement, contract, or other documents provided, unless
specifically agreed to in writing by an officer of RDD.
THANK YOU FOR YOUR BUSINESS!
Addendum
9/21/2026 1:49:35PM
Remit to: PO Box 278, Jackson, WI 53037
36
Reliable Door and Dock Warranty
Reliable Door and Dock, Inc. (“RDD”) warrants that RDD labor shall be free from defects in workmanship for the warranty period of: (a) sixty (60)
days for trouble-shooting, repair, part or component replacement, or other general service work (“Service Work”); or (b) twelve (12) months for
installation of new equipment (“Installation Work”). The warranty period begins on the date the labor was performed for Service Work or the date
that installation was completed by RDD for Installation Work.
RDD does not independently warrant the materials or equipment we install for either Service Work or Installation Work. Instead, RDD passes the
original equipment manufacturer (“OEM”) warranty for all materials and equipment installed, to the extent permitted. RDD will facilitate warranty
claims to the OEM, but ultimately it is up to the OEM to honor their warranty.
RDD’s sole obligation under this warranty is to repair or replace, at RDD’s sole discretion, any work which is defective. No such repair or
replacement will extend the applicable warranty period. No claims under this warranty shall be valid unless RDD is notified in writing of the defect
within a reasonable time following its discovery, but in no event later than the expiration of the applicable warranty period. When a warranty claim
arises, customer must contact RDD to arrange for repair.
This warranty does not cover ordinary wear and tear, vandalism, abuse, misuse, overloading, altered equipment, equipment or parts which have
not been properly operated or maintained or which have been improperly serviced or adjusted by others, or damages caused by failure to follow
the maintenance or operation procedures outlined in the applicable owner’s manual or in technical information issued by the original equipment
manufacturer.
The remedy of repair or replacement provided for herein is the sole and exclusive remedy for breach of the above limited warranty. If such
remedy fails its essential purpose, RDD’s liability shall be limited to a refund of the purchase price paid by the customer for the subject labor.
THE ABOVE LIMITED WARRANTY IS IN LIEU OF ALL OTHER WARRANTIES, EXPRESSED OR IMPLIED, AND THERE ARE NO WARRANTIES WHICH
EXTEND BEYOND THE FACE HEREOF, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A
PARTICULAR PURPOSE.
RDD WILL NOT BE LIABLE UNDER ANY CIRCUMSTANCES FOR ANY INDIRECT, PUNITIVE, INCIDENTAL, CONSEQUENTIAL OR SPECIAL DAMAGES,
INCLUDING WITHOUT LIMITATION ANY LOST PROFITS, LABOR COSTS, MATERIAL COSTS, OR PENALTIES ARISING FROM THE SALE, USE OR
INSTALLATION OF THE GOODS, FROM ANY BREACH OF CONTRACT OR WARRANTY (EXPRESSED OR IMPLIED) OR OTHERWISE BASED ON
CONTRACT TERMS OF ANY NATURE, AND REGARDLESS OF ANY ADVICE OR REPRESENTATIONS THAT MAY HAVE BEEN RENDERED BY RDD
CONCERNING THE SALE, USE OR INSTALLATION OF THE GOODS. IN ADDITION, IN NO EVENT SHALL RDD BE LIABLE IN CONNECTION WITH AN
AMOUNT THAT EXCEEDS THE PAYMENTS RDD HAS RECEIVED FOR THE GOODS SOLD AND SERVICES PERFORMED FOR THE SUBJECT
EQUIPMENT. RDD SHALL NOT BE SUBJECT TO BACK-CHARGES, OFF-SETS, OR CREDITS WITHOUT THE EXPRESS WRITTEN PERMISSION OF AN
OFFICER OF RDD.
Revision 12/31/15B
9/21/2026 1:49:35PM
Remit to: PO Box 278, Jackson, WI 53037
37
38
39
40
From: Brian Lamers
To: Holly Licht
Cc: Jamie Aulik
Subject: Council Meeting Monday
Date: Tuesday, September 22, 2026 10:36:28 AM
Attachments: Q354984.pdf
09915ec69c2c3c6f6db22aa77f292a8d5e7437123b3bc9626bc8190f9861.pdf
I am putting on my agenda:
Discussion and possible action on Utilizing Facility Replacement Funds for Repair or
Replacement of Garage Doors at the Police Department.
There may be more quotes before the packet goes out from Simon.
Brian Lamers CPA
Finance Director
City of Verona
111 Lincoln St
Verona, WI
53593
(608)848-9949
Note new email:
blamers@veronawi.gov
7-4:30 PM Monday-Thursday
7-11 AM Friday
From: Dave Dresser <ddresser@veronawi.gov>
Sent: Tuesday, September 22, 2026 10:15 AM
To: Brian Lamers <blamers@veronawi.gov>
Cc: Jamie Aulik <jaulik@veronawi.gov>; Simon Hesch <shesch@veronawi.gov>
Subject: Fw: Q354984 Verona Police
Brian,
In preparation for Monday's meeting with finance, I have attached a copy of the quote to repair
one door and the quote to replace both doors.
There is also an explanation below via email
from the company explaining why the vendor recommends replacement.
The photos attached
41
to this email show the rust concerns. Simon and I also recommend replacement.
Dave
Chief David M. Dresser
Verona Police Department
111 Lincoln St.
Verona, WI 53593
(608)845-7623
ddresser@veronawi.gov
From: Simon Hesch <shesch@veronawi.gov>
Sent: Monday, September 21, 2026 2:53 PM
To: Dave Dresser <ddresser@veronawi.gov>
Subject: Fw: Q354984 Verona Police
Hey Dave
here is an explanation of repairs and also explanation of why replacement was suggested.
Get
Outlook for iOS
From: Cassy Imp <CImp@RDoor.com>
Sent: Wednesday, September 16, 2026 10:25 AM
To: Simon Hesch <shesch@veronawi.gov>
Cc: Jayson Madsen <JMadsen@RDoor.com>; RDD - Parts Department <Parts@RDoor.com>
Subject: Q354984 Verona Police
Hi Simon,
As a follow-up to our phone conversation, everything that was quoted does need to be repaired, and
the repairs themselves are considered minor fixes to the doors.
I do have significant concerns about the condition of the base plates. They are extremely rusty and
deteriorated, and there is a possibility that they may not hold once we are onsite and begin making
the repairs.
In this situation, the base plates cannot be replaced individually. They would need to be replaced as a
complete side-column assembly, which would require taking the entire door down.
There is also a concern with the spring packs. If one of the spring packs were to fail in the future, we
do not believe we would be able to replace it without also replacing the entire side-column
assemblies due to their current condition.
42
Again, the items Chris identified and quoted are considered minor repairs, but based on the overall
condition of the doors and the deterioration we are seeing, Chris strongly recommends that the doors
be replaced rather than continuing to invest in repairs.
I wanted to make sure you were aware of these concerns before we proceed with the quoted repairs.
Thank you,
Cassy Imp
Service Manager
Reliable Door and Dock, Inc.
N173W21130 NW Passage Way
Jackson, WI 53037
www.RDoor.com
Phone: 262-677-8993 x 3005
43
CITY OF VERONA
ORDINANCE NO. 26-1125
AN ORDINANCE AMENDING VARIOUS SECTIONS OF TITLE 6 IN THE CODE OF
ORDINANCES OF VERONA, WISCONSIN
The Common Council of the City of Verona, Dane County, Wisconsin do ordain that various
sections within Title 6 in the code of ordinances, City of Verona, Wisconsin is amended and
reads as follows:
Sec. 6-4-1 Statement of Policy and Applicability of Chapter.
The City of Verona regulates and establishes policies for the control of planting, removal,
maintenance and protection of trees and shrubs in or upon all public areas and terrace areas of
the City to eliminate and guard against dangerous conditions which may result in injury to
persons using the streets, alleys, sidewalks or other public areas; to promote and enhance the
beauty and general welfare of the City; to prohibit the undesirable and unsafe planting, removal,
treatment, and maintenance of trees and shrubs located in public areas; and to guard all trees and
shrubs both public and private within the City against the spread of disease, insects or pests.
(a) Power to Regulate Trees and Shrubs.
(1) The Common Council has empowered the Director of Parks and Urban Forestry to
plant, transplant, remove, trim, treat and otherwise care for and protect all trees, shrubs,
and plants on all public lands not specifically delegated to other City boards, all to
insure public safety and to preserve and enhance the beauty of such public lands.
(2) Public lands under the jurisdiction of the Director of Parks and Urban Forestry
includes, but is not limited to, all lands within the lines of public streets and alleys in
the City, more specifically the terrace strip between the lot line and curb or improved
portion of any public street or alley.
(3) The Director of Parks and Urban Forestry is further empowered to require landowners
to remove, trim or treat specified trees, shrubs or plants under certain conditions and to
prohibit the planting of certain trees or tree species, shrubs or plants on private lands
within the City of Verona.
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-2 Definitions.
Whenever the following words or terms are used in this Chapter, they shall be construed to
have the following meanings:
(a) Boulevard, Median, or Terrace Areas. Any area within the legal street right-of-way that is
not hard surfaced for the purposes of curb, gutter, street or sidewalk.
44
(b) Evergreen Tree. Any woody plant normally having one (1) stem or trunk and bearing
foliage in the form of needles and crowns which extend from ground level throughout its
entire height.
(c) Major Alteration. Trimming a tree beyond necessary trimming to comply with this Chapter.
(d) Public Areas. All public parks and other lands owned, controlled or leased by the City
except the terrace areas.
(e) Public Nuisance. Any tree or shrub or part thereof which, by reason of its condition,
interferes with the use of any public area; infected with a transmittable, fatal plant disease;
infested with injurious insects or pests; injurious to public improvements or endangers the
life, health, safety or welfare of persons or property.
(f) Person. Person, firm, association or corporation.
(g) Public Trees and Shrubs. All trees and shrubs located or to be planted in or upon public
areas.
(h) Shrubs. Any woody vegetation or a woody plant having multiple stems and bearing foliage
from the ground up.
(i) Tree. Any woody plant, normally having one (1) stem or trunk and bearing foliage or crown
well above ground level.
(j) Street Tree Planting Plan. A document submitted as part of the City/Developer Agreement
process showing locations, size and species of trees to be planted within the right-of-way.
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-3 Authority of Director of Parks and Urban Forestry to Enter Private Premises.
(a) Entrance to private premises
The Director of Parks and Urban Forestry or their authorized representative may enter upon
private premises at all reasonable times for the purpose of examining any tree or shrub
located upon or over such premises and carrying out any of the provisions of this Chapter. If
a request to inspect such trees or shrubs is denied by the person responsible for the property,
an inspection warrant may be obtained pursuant to Sec. 66.122, Wis. Stats.
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-4 Interference with the Director of Parks and Urban Forestry Prohibited.
No person shall interfere with the Director of Parks and Urban Forestry or their authorized
representative while they are engaged in carrying out any work or activities authorized by this
Chapter.
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-5 Abatement of Tree Disease Nuisances.
(a) Tree Diseases a Public Nuisance. Whereas the Common Council has determined that there
are many trees growing on public and private premises within the City, the loss of which
45
would substantially depreciate the value of public and private property, impair the use and
enjoyment of public and private premises and erode the tax base of the City, and that the
health and life of such trees is threatened by fatal diseases the Common Council hereby
declares its intention to control and prevent the spread of such disease and the insect pests
and vectors which carry such diseases to be public nuisances.
(b) Definitions. As used in this Section, unless otherwise clearly indicated by the context:
(1) Public Nuisance means:
a. Any tree deemed a structural or vision risk, or at risk of infecting/infesting
adjacent trees with fatal detrimental plant diseases or insect pest.
b. Any tree or part thereof which by reason of its condition and location is hazardous
or dangerous to persons and property using or upon any public street, sidewalk,
alley, park or other public place, including the terrace.
c. Any tree which, in the opinion of the Director of Parks and Urban Forestry, or
their designee is damaged beyond repair.
d. Any tree or shrub which interferes with a City authorized construction project and
the Director of Parks and Urban Forestry, or their designee deems it infeasible to
alter construction plans or adequately protect it from construction damage.
(2) Public Property means owned or controlled by the City, including, without limitation
because of enumeration, public sites, parks, playgrounds, streets, alleys, sidewalks,
boulevards, and terrace or improved portion of any public way.
(c) Inspection.
(1) Director of Parks and Urban Forestry, or their designee shall inspect or cause to be
inspected all premises and places within the City to determine whether any public
nuisance exists thereon.
(2) The Director of Parks and Urban Forestry, or their designee shall have authority to
enter upon private premises at reasonable times for the purpose of carrying out any of
the provisions of this Section.
(d) Abatement of Nuisances.
(1) The Director of Parks and Urban Forestry, or their designee shall order, direct,
supervise and control the abatement of public nuisances as defined in this Section by
spraying, removing, burning or by other means which they determine to be necessary
to prevent as fully as possible the spread fatal tree diseases or the insect pests or
vectors know to carry such diseases.
(2) Whenever the Director of Parks and Urban Forestry, or their designee after inspection
or examination, shall determine that a public nuisance as herein defined exists on
public property in the City, they shall abate or cause the abatement of said nuisance in
such manner as to destroy or prevent as fully as possible the spread of other fatal tree
diseases, or the insect pests or vectors known to carry such disease.
(3)
46
a. When the Director of Parks and Urban Forestry, or their designee shall determine with
reasonable certainty that a public nuisance exists upon private premises, they shall
immediately serve or cause to be served personally or by registered mail upon the
owner of such property, if they can be found, or upon the occupant thereof, a written
notice of the existence of such nuisance and of a time and place for a hearing, not less
than ten (10) days after service of such notice, on the abatement action to be taken.
Such notice shall describe the nuisance and recommend procedures for its abatement,
and shall further state that unless the owner shall abate the nuisance in the manner
specified in the notice, or shall appear at the hearing to show that such nuisance does
not exist or does not endanger the health of trees in the City, the Director of Parks and
Urban Forestry shall cause the abatement thereof at the expense of the property served.
If the owner cannot be found, such notice shall be given by publication in a newspaper
of general circulation in the City.
b. If, after hearing held pursuant to this Subsection, it shall be determined by the Director
of Parks and Urban Forestry that a public nuisance exists, it shall forthwith order the
abatement thereof. Unless the property owner abates the nuisance as directed within
five (5) days after such hearing, the Director of Parks and Urban Forestry shall proceed
to abate the nuisance and cause the cost thereof to be assessed against the property in
accordance with the procedures provided in this Section. The Director of Parks and
Urban Forestry may extend the time allowed the property owner for abatement work.
Sec. 6-4-6 Planting of Trees and Shrubs.
(a) Responsibility. The size and genus, species and variety of trees and shrubs to be planted in
terraces, tree banks and boulevards and the manner of planting shall be approved by the
Director of the Parks and Urban Forestry, or their designee or the Parks, Recreation and
Forestry Commission before commencement of such work. All planting, maintenance and
trimming of trees in terraces shall be the responsibility of the City of Verona.
(b) Tree Sizes. The Director of Parks and Urban Forestry, or their designee shall review the
tree planting plan to ensure there are a desirable mix of tree species for planting in
boulevards and terraces according to their normal mature height:
(1) Large trees: Over forty (40) feet;
(2) Medium trees: Twenty-five (25) to forty (40) feet; and
(3) Small trees: Fifteen (15) to twenty-five (25) feet.
(c) Planting Size.
(1) All when planted, shall be at least eight (8) feet high and have a minimum trunk
diameter of one and one-half (1½) inches at a point six (6) inches above the ground.
(d) Location.
(1) There shall be a distance of thirty-five (35) feet to fifty (50) between terrace area trees
depending upon the size of tree and other factors. Terrace trees shall be planted equal
distance between the sidewalk or proposed sidewalk and back of the curb or proposed
back of curb. In terrace areas less than four (4) feet wide, planting will not be permitted
47
No trees or shrubs shall be planted within any street corner, streetlight or within any
“clear sight triangle,” as defined in the subdivision ordinance.
(2) Small sized trees shall be planted at least eight (8) feet from driveways and large or
medium sized trees shall be planted at least ten (10) feet from driveways. Trees shall
also be planted at least ten (10) feet from curb box/water shutoffs. Trees shall not be
planted within twenty-five (25) of any streetlight.
(3) Evergreen trees or shrubs shall not be planted in a terrace area.
(4) It shall be unlawful to plant or maintain shrubbery, ground cover or other plants not
considered to be a deciduous leaf tree within terrace areas whose growth is in excess of
eight (8) inches in height above the top of the nearest curb.
(5) Tree grates shall be provided for terrace trees surrounded by concrete by the City and
shall be level with adjacent concrete.
(e) Minimum Opening to be Maintained. Unless otherwise provided for in a written permit
from the Director of Parks and Urban Forestry, or their designee there must be at least nine
(9) square feet of open ground about the base of each tree three (3) inches in diameter one
(1) foot above the ground, and for each one (1) inch of increase in such diameter there must
be an increase of at least one (1) foot of open ground around each such tree.
(f) Permitted Species. Only trees from the approved street tree planting plans shall be planted
in a public terrace. Trees must be listed by their commercial name and grouped by
suitability for various terrace strip widths.
(g) Unlawfully Planted Trees. Trees, plants or shrubs planted within any terrace or planting
easement without the authorization and approval of the Director of Parks and Urban
Forestry, or their designee may be removed. The Director of Parks and Urban Forestry, or
their designee shall notify the abutting owner in writing, listing the unlawfully planted trees,
plants or shrubs, ordering their removal, and establishing a reasonable time within which
such removal shall be accomplished. In the event that removal is not to be accomplished
within the time specified, the City may remove such trees, plants or shrubs and assess the
costs thereof to the owner.
(h) Public Area Plantings
(1) Subdivision or Plat of Record, or Certified Survey Map. Public area plantings
shall be under the control of the Director of Parks and Urban Forestry. A determination
shall be made as to the best suited species at a particular planting site in regard to growth
habits, shape, form, health, disease and pest resistance, conflicts with wires, lights,
pavements, traffic, pedestrians, sewers, water mains, space availability and environmental
pollution. The locations for plantings shall be reviewed and approved by the Director of
Parks and Urban Forestry, or their designee. Except as hereinafter provided, the cost of
planting, removal, maintenance and protection of all trees and shrubs in public areas shall
be borne by the City. The cost of terrace, boulevard and traffic circle plantings shall either
be wholly the responsibility of the City or may be shared by the City and a permit holder
(subdivider, builder contractor, etc.) as determined by the policy of the Park, Recreation and
Forestry Commission then in effect.
48
(2) New Subdivisions. Plats or Certified Survey Maps that create new public right-of-
way shall include with their development drawings a tree planting plan approved by the
Director of Parks and Urban Forestry, or their designee. The plan shall provide for trees to
be installed in terraces, boulevards, and traffic circles and the plan shall be subject to all
provisions of this Ordinance. The cost of preparing and implementing this plan shall be
borne by the subdivider.
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-7 Trimming.
(a) Trees and shrubs standing in or upon any terrace, public area or upon any private premises
adjacent to any public right-of-way or public areas shall be kept trimmed so that the lowest
branches projecting over the public street or alley provide a clearance of not less than
fourteen (14) feet. The Director of Parks and Urban Forestry, or their designee may waive
the provisions of this Section for newly planted trees if it determines that the tree or shrub
do not interfere with public travel, obstruct the light of any streetlight or endanger public
safety.
(b) The necessity and type of pruning on all public trees may be determined by the Director of
Parks and Urban Forestry, or their designee.
(c) Clearance from sidewalk to lower branches shall not be less than ten (10) feet. All trees
standing upon private property in the City, the branches of which extend over the line of the
street, shall be trimmed so that no branch shall grow or hang over the lines of the sidewalk
lower than ten (10) feet above the level of the sidewalk.
(d) In order to control the spread of Oak Wilt and or Dutch Elm Disease, no living Oak or Elm
tree may be pruned within the City of Verona between April 15 and October 15 without a
permit from the Director of Parks and Urban Forestry, or their designee. Permits for pruning
Oak or Elm trees during this period will be granted only for special situations and will
require that all wounds be adequately protected from infection. This requirement applies to
all Oak or Elm trees within the City of Verona, both public and private.
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-8 Trees and Shrubbery Obstructing View at Intersection or View of Traffic Signs.
(a) Notwithstanding any other provision of this Chapter, no person shall maintain, plant or
permit to remain on any private or public premises situated at the intersection of two (2) or
more streets or alleys in the City any hedge, tree, shrub or other growth which may obstruct
the view of the operator of any motor vehicle or pedestrian approaching such intersection.
(b) It is unlawful for any person to plant, cause to grow, allow to grow or maintain any trees,
bushes, shrubbery or vegetation of any kind which is an obstruction to the clear and
complete vision of any traffic sign or driveway approach to a street in the City. It shall be
the duty of every owner of such tree, bush, shrubbery or vegetation to remove such
obstruction.
49
(c) Any shrub, tree or other plant which obstructs the view at an intersection or the view of a
traffic sign shall be deemed to be dangerous to public travel and the Director of Parks and
Urban Forestry, or their designee may order, by written notice, the owner or occupant of
any private place or premises on which there stands a tree or shrub which unreasonably
interferes with or encroaches upon the street or sidewalk, to take such steps as are necessary
to remove such interference. If such owner or occupant fails, within ten (10) days of receipt
of notice, to take such necessary steps, the Director of Parks and Urban Forestry shall order
City employees to remove the interference. The cost of removing the interference shall be
levied and collected as a special tax upon the property upon which or in front of which such
tree or shrub stands.
(d) Any person who is an owner or occupant or firm or corporation failing to obey the written
notice of the Director of Parks and Urban Forestry as specified in Subsection (c) above
shall, upon conviction thereof, be subject to a forfeiture as established in Section 1-1-7 of
this Code of Ordinances.
(Ord. No. 02-643, § 1, 5-28-02)
Cross reference(s)—Section 13-1-90.
Sec. 6-4-9 Removal of Trees and Stumps.
(a) Dangerous, Obstructive and Infected Trees. Any tree or part thereof, whether alive or
dead, which the Director of Parks and Urban Forestry, or their designee shall find to be
infected, hazardous or a nuisance so as to endanger the general public or other trees, plants
or shrubs growing within the City, or to be injurious to sewers, sidewalks or other public
improvements whether growing upon public or private premises, shall be removed, trimmed
or treated by the owner of the property upon or adjacent to which such tree or part thereof is
located. The Director of Parks and Urban Forestry, or their designee shall give written
notice to said owner to remedy the situation which shall be served personally or posted upon
the affected tree. Such notice shall specifically state the period of time within which the
action must be taken, which shall be determined by the Director of Parks and Urban
Forestry on the basis of the seriousness of the condition of the tree or danger to the public. If
the owner shall fail to remove, treat or trim said tree within the time limited, the Director of
Parks and Urban Forestry shall cause the tree to be removed, treated or trimmed and shall
report the full cost thereof to the City Clerk, who shall thereupon enter such cost as a special
charge against the property.
(b) Removal Standards. In cutting down trees located in public and terrace areas, the tree must
be removed with the root stump grubbed out or ground out to a depth of at least nine (9)
inches below grade measured in a straight line with the normal grade of sidewalk to top of
nine (9) inches below grade measured as a straight line, normal grade of sidewalk to top of
curb. All wood and debris must be removed from the street prior to the end of each working
day and all holes shall be filled to normal grade level with topsoil as soon as practicable.
The abutting property owner shall have a right of first refusal to keep the wood, provided
such wood is not diseased.
50
(c) Private Planting and Removal. No person, firm, organization or corporation shall plant,
injure, trim, remove or destroy any tree or shrub located in or upon any public place except
qualified contractors under contract to the City of Verona to perform specified work.
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-10 Prohibited Acts.
(a) Damage to Public Trees. No person shall, without the consent of the owner in the case of a
private tree or shrub, or without permits from the Director of Parks and Urban Forestry, or
their designee in the case of a terrace-area tree, public tree or shrub, perform or cause to be
performed by others any of the following acts:
(1) Secure, fasten or run any rope, wire, sign, unprotected electrical installation or other
device or material to, around or through a tree or shrub.
(2) Break, injure, mutilate, deface, kill or destroy any tree or shrub or permit any fire to
burn where it will injure any tree or shrub.
(3) Permit any toxic chemical, gas, smoke, oil or other injurious substance to seep, drain or
be emptied upon or about any tree or shrub or place cement or other solid substance
around the base of the same.
(4) Remove any guard, stake or other device or material intended for the protection of a
public tree or shrub, or close or obstruct any open space about the base of a public tree
or shrub designed to permit access of air, water and fertilizer.
(5) Attach any sign, poster, notice or other object on any tree, or fasten any guy wire,
cable, rope, nails, screws or other device to any tree; except that the City may tie
temporary "no parking" signs to trees when necessary in conjunction with street
improvement work, tree maintenance work or parades.
(6) Cause or encourage any fire or burning near or around any tree.
(7) Except with a written permit from the Director of Parks and Urban Forestry, or their
designee to place or maintain upon the ground any stone, brick, cement or other
impervious substance in such manner as may obstruct the free access of air or water to
the roots of any tree, shrub or plant in or upon any public way or public place.
(b) Excavations. All trees on any terrace or other publicly owned property near any excavation
or construction of any building structure or street work shall be sufficiently guarded and
protected by those responsible for such work as to prevent any injury to said trees. No
person shall excavate any ditches, tunnels or trenches, or install pavement within a radius of
ten (10) feet from any public tree without a permit from the Director of Parks and Urban
Forestry, or their designee.
(c) Interference With Forester. No person shall:
(1) Interfere with or prevent any acts of the Director of Parks and Urban Forestry or their
authorized representative employees while he/she is engaged in the performance of
duties imposed by this Section.
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(2) Refuse to permit the Director of Parks and Urban Forestry or their representative to
enter upon their premises at reasonable times to exercise the duties imposed by this
Section.
(d) Penalties. Violations of Section 6-4-10(a), (b), or (c) shall be subject to forfeiture under
Section 1-1-7(a), City of Verona, Code of Ordinances.
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-11 Appeal from Determinations or Orders.
Any person who receives a determination or order under this Chapter from the Director of
Parks and Urban Forestry, or their designee and objects to all or any part thereof shall have the
right to appeal such determination or order, subject to the provisions of Title 4 of this Code of
Ordinances, to the Common Council within seven (7) days of receipt of the order and the
Common Council shall hear such appeal within thirty (30) days of receipt of written notice of the
appeal. After such hearing, the Common Council may reverse, affirm or modify the order or
determination appealed from and the grounds for its decision shall be stated in writing. The
Common Council shall, by letter, notify the party appealing the order or determination of its
decision within ten (10) days after the hearing has been concluded. The Council shall file its
written decision with the City Clerk.
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-12 Tree Costs Chargeable to Lands.
(a) Assessment. With the exception of terrace tree planting in new subdivisions, the entire cost
of planting, removal, spraying, trimming or treatment of trees, shrubs and plants on all
public lands shall be levied as a tax on all property within the City. Tree planting in new
subdivisions is referenced in Section 14-1-60(b).
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-13 Adoption of State Statutes.
Sections 27.09 and 86.03, Wis. Stats., are hereby adopted and incorporated herein by
reference.
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-14 Planting of Trees Under Utility Lines.
(a) It is prohibited to plant trees that reach a maximum, mature height of greater than eighteen
(18) feet underneath any overhead electric wires.
(b) The Director of Parks and Urban Forestry, or their designee shall review a street tree
planting to ensure proposed appropriate trees to be planted underneath overhead electric
wires will be permitted.
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(c) The Director of Parks and Urban Forestry, or their designee shall review proposed street
tree plantings to ensure that tree species selected for planting beneath overhead electric
wires are appropriate and approved for that location.
(Ord. No. 02-643, § 1, 5-28-02)
The foregoing ordinance was duly adopted by the Common Council of the City of Verona at a
meeting held on __________, 2026, effective upon passage and publication as required by law.
CITY OF VERONA
______________________________
Luke Diaz, Mayor
_______________________________
Holly Licht, City Clerk
ADOPTED:
PUBLISHED:
53
CITY OF VERONA
ORDINANCE NO. 26-1112XXXX
AN ORDINANCE AMENDING VARIOUS SECTIONS OF TITLE 6 IN THE CODE OF
ORDINANCES OF VERONA, WISCONSIN
The Common Council of the City of Verona, Dane County, Wisconsin do ordain that various
sections within Title 6 in the code of ordinances, City of Verona, Wisconsin is amended and
reads as follows:
Sec. 6-4-1 Statement of Policy and Applicability of Chapter.
The City of Verona regulates and establishes policies for the control of planting, removal,
maintenance and protection of trees and shrubs in or upon all public areas and terrace areas of
the City to eliminate and guard against dangerous conditions which may result in injury to
persons using the streets, alleys, sidewalks or other public areas; to promote and enhance the
beauty and general welfare of the City; to prohibit the undesirable and unsafe planting, removal,
treatment, and maintenance of trees and shrubs located in public areas; and to guard all trees and
shrubs both public and private within the City against the spread of disease, insects or pests.
(a) Power to Regulate Trees and Shrubs.
(1) The Common Council has empowered the Director of Parks and Urban Forestry to
plant, transplant, remove, trim, treat and otherwise care for and protect all trees, shrubs,
and plants on all public lands not specifically delegated to other City boards, all to
insure public safety and to preserve and enhance the beauty of such public lands.
(2) Public lands under the jurisdiction of the Director of Parks and Urban Forestry
includes, but is not limited to, all lands within the lines of public streets and alleys in
the City, more specifically the terrace strip between the lot line and curb or improved
portion of any public street or alley.
(3) The Director of Parks and Urban Forestry is further empowered to require landowners
to remove, trim or treat specified trees, shrubs or plants under certain conditions and to
prohibit the planting of certain trees or tree species, shrubs or plants on private lands
within the City of Verona.
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-2 Definitions.
Whenever the following words or terms are used in this Chapter, they shall be construed to
have the following meanings:
(a) Boulevard, Median, or Terrace Areas. Any area within the legal street right-of-way that is
not hard surfaced for the purposes of curb, gutter, street or sidewalk.
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(b) Evergreen Tree. Any woody plant normally having one (1) stem or trunk and bearing
foliage in the form of needles and crowns which extend from ground level throughout its
entire height.
(c) Major Alteration. Trimming a tree beyond necessary trimming to comply with this Chapter.
(d) Public Areas. All public parks and other lands owned, controlled or leased by the City
except the terrace areas.
(e) Public Nuisance. Any tree or shrub or part thereof which, by reason of its condition,
interferes with the use of any public area; infected with a transmittable, fatal plant disease;
infested with injurious insects or pests; injurious to public improvements or endangers the
life, health, safety or welfare of persons or property. .
(f) Person. Person, firm, association or corporation. .
(g) Public Trees and Shrubs. All trees and shrubs located or to be planted in or upon public
areas.
(h) Shrubs. Any woody vegetation or a woody plant having multiple stems and bearing foliage
from the ground up. .
(i) Tree. Any woody plant, normally having one (1) stem or trunk and bearing foliage or crown
well above ground level.
(k) Street Tree Planting Plan
(j) Street Tree Planting Plan. A document submitted as part of the City/Developer Agreement
process showing locations, size and species of trees to be planted within the right-of-way.
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-3 Authority of Director of Parks and Urban Forestry to Enter Private Premises.
(a) Entrance to private premises
The Director of Parks and Urban Forestry or their authorized representative may enter upon
private premises at all reasonable times for the purpose of examining any tree or shrub
located upon or over such premises and carrying out any of the provisions of this Chapter. If
a request to inspect such trees or shrubs is denied by the person responsible for the property,
an inspection warrant may be obtained pursuant to Sec. 66.122, Wis. Stats.
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-4 Interference with the Director of Parks and Urban Forestry Prohibited.
No person shall interfere with the Director of Parks and Urban Forestry or their authorized
representative while they are engaged in carrying out any work or activities authorized by this
Chapter.
(Ord. No. 02-643, § 1, 5-28-02)
55
Sec. 6-4-5 Abatement of Tree Disease Nuisances.
(a) Tree Diseases a Public Nuisance. Whereas the Common Council has determined that there
are many trees growing on public and private premises within the City, the loss of which
would substantially depreciate the value of public and private property, impair the use and
enjoyment of public and private premises and erode the tax base of the City, and that the
health and life of such trees is threatened by fatal diseases the Common Council hereby
declares its intention to control and prevent the spread of such disease and the insect pests
and vectors which carry such diseases to be public nuisances.
(b) Definitions. As used in this Section, unless otherwise clearly indicated by the context:
(1) Public Nuisance means:
a. Any tree deemed a structural or vision risk, or at risk of infecting/infesting
adjacent trees with fatal detrimental plant diseases or insect pest.
b. Any tree or part thereof which by reason of its condition and location is hazardous
or dangerous to persons and property using or upon any public street, sidewalk,
alley, park or other public place, including the terrace.
c. Any tree which, in the opinion of the Director of Parks and Urban Forestry, or
their designee, is damaged beyond repair.
d. Any tree or shrub which interferes with a City authorized construction project and
the Director of Parks and Urban Forestry, or their designee, or their designee,
deems it infeasible to alter construction plans or adequately protect it from
construction damage.
(2) Public Property means owned or controlled by the City, including, without limitation
because of enumeration, public sites, parks, playgrounds, streets, alleys, sidewalks,
boulevards, and terrace or improved portion of any public way.
(c) Inspection.
(1) Director of Parks and Urban Forestry, or their designee shall inspect or cause to be
inspected all premises and places within the City to determine whether any public
nuisance exists thereon.
(2) The Director of Parks and Urban Forestry, or their designee, shall have authority to
enter upon private premises at reasonable times for the purpose of carrying out any of
the provisions of this Section.
(d) Abatement of Nuisances.
(1) The Director of Parks and Urban Forestry, or their designee shall order, direct,
supervise and control the abatement of public nuisances as defined in this Section by
spraying, removing, burning or by other means which they determine to be necessary
to prevent as fully as possible the spread fatal tree diseases or the insect pests or
vectors know to carry such diseases.
(2) Whenever the Director of Parks and Urban Forestry, or their designee, after inspection
or examination, shall determine that a public nuisance as herein defined exists on
public property in the City, they shall abate or cause the abatement of said nuisance in
56
such manner as to destroy or prevent as fully as possible the spread of, other fatal tree
diseases, or the insect pests or vectors known to carry such disease.
(3)
a. When the Director of Parks and Urban Forestry, or their designee shall determine with
reasonable certainty that a public nuisance exists upon private premises, they shall
immediately serve or cause to be served personally or by registered mail upon the
owner of such property, if they can be found, or upon the occupant thereof, a written
notice of the existence of such nuisance and of a time and place for a hearing, not less
than ten (10) days after service of such notice, on the abatement action to be taken.
Such notice shall describe the nuisance and recommend procedures for its abatement,
and shall further state that unless the owner shall abate the nuisance in the manner
specified in the notice, or shall appear at the hearing to show that such nuisance does
not exist or does not endanger the health of trees in the City, the Director of Parks and
Urban Forestry shall cause the abatement thereof at the expense of the property served.
If the owner cannot be found, such notice shall be given by publication in a newspaper
of general circulation in the City.
b. If, after hearing held pursuant to this Subsection, it shall be determined by the Director
of Parks and Urban Forestry that a public nuisance exists, it shall forthwith order the
abatement thereof. Unless the property owner abates the nuisance as directed within
five (5) days after such hearing, the Director of Parks and Urban Forestry shall proceed
to abate the nuisance and cause the cost thereof to be assessed against the property in
accordance with the procedures provided in this Section. The Director of Parks and
Urban Forestry may extend the time allowed the property owner for abatement work.
Sec. 6-4-6 Planting of Trees and Shrubs.
(a) Responsibility. The size and genus, species and variety of trees and shrubs to be planted in
terraces, tree banks and boulevards and the manner of planting shall be approved by the
Director of the Parks and Urban Forestry, or their designee, or the Parks, Recreation and
Forestry Commission before commencement of such work. All planting, maintenance and
trimming of trees in terraces shall be the responsibility of the City of Verona.
(b) Tree Sizes. The Director of Parks and Urban Forestry, or their designee, shall review the
tree planting plan to ensure there are a desirable mix of tree species for planting in
boulevards and terraces according to their normal mature height:
(1) Large trees: Over forty (40) feet;
(2) Medium trees: Twenty-five (25) to forty (40) feet; and
(3) Small trees: Fifteen (15) to twenty-five (25) feet.
(c) Planting Size.
(1) All when planted, shall be at least eight (8) feet high and have a minimum trunk
diameter of one and one-half (1½) inches at a point six (6) inches above the ground.
(d) Location.
57
(1) There shall be a distance of thirty-five (35) feet to fifty (50) between terrace area trees
depending upon the size of tree and other factors. Terrace trees shall be planted equal
distance between the sidewalk or proposed sidewalk and back of the curb or proposed
back of curb. In terrace areas less than four (4) feet wide, planting will not be permitted
No trees or shrubs shall be planted within any street corner, street lightstreetlight or
within any “clear sight triangle,” as defined in the subdivision ordinance.
(2) Small sized trees shall be planted at least eight (8) feet from driveways and large or
medium sized trees shall be planted at least ten (10) feet from driveways. Trees shall
also be planted at least ten (10) feet from curb box/water shutoffs. Trees shall not be
planted within twenty-five (25) of any streetlight.
(3) Evergreen trees or shrubs shall not be planted in a terrace area.
(4) It shall be unlawful to plant or maintain shrubbery, ground cover or other plants not
considered to be a deciduous leaf tree within terrace areas whose growth is in excess of
eight (8) inches in height above the top of the nearest curb.
(5) Tree grates shall be provided for terrace trees surrounded by concrete by the City and
shall be level with adjacent concrete.
(e) Minimum Opening to be Maintained. Unless otherwise provided for in a written permit
from the Director of Parks and Urban Forestry, or their designee, there must be at least nine
(9) square feet of open ground about the base of each tree three (3) inches in diameter one
(1) foot above the ground, and for each one (1) inch of increase in such diameter there must
be an increase of at least one (1) foot of open ground around each such tree.
(f) Permitted Species. Only trees from the approved street tree planting plan esplans shall be
planted in a public terrace. Trees must bearbe listed by their commercial name and grouped
by suitability for various terrace strip widths.
(g) Unlawfully Planted Trees. Trees, plants or shrubs planted within any terrace or planting
easement without the authorization and approval of the Director of Parks and Urban
Forestry, or their designee, may be removed. The Director of Parks and Urban Forestry, or
their designee shall notify the abutting owner in writing, listing the unlawfully planted trees,
plants or shrubs, ordering their removal, and establishing a reasonable time within which
such removal shall be accomplished. In the event that removal is not to be accomplished
within the time specified, the City may remove such trees, plants or shrubs and assess the
costs thereof to the owner.
(h) Public Area Plantings
(1) Subdivision or Plat of Record, or Certified Survey Map. Public area plantings
shall be under the control of the Director of Parks and Urban Forestry. A determination
shall be made as to the best suited species at a particular planting site in regard to growth
habits, shape, form, health, disease and pest resistance, conflicts with wires, lights,
pavements, traffic, pedestrians, sewers, water mains, space availability and environmental
pollution. The locations for plantings shall be reviewed and approved by the Director of
Parks and Urban Forestry, or their designee. Except as hereinafter provided, the cost of
planting, removal, maintenance and protection of all trees and shrubs in public areas shall
be borne by the City. The cost of terrace, boulevard and traffic circle plantings shall either
be wholly the responsibility of the City or may be shared by the City and a permit holder
58
(subdivider, builder contractor, etc.) as determined by the policy of the Park, Recreation and
Forestry Commission then in effect.
(2) New Subdivisions. Plats or Certified Survey Maps that create new public right-of-
way shall include with their development drawings a tree planting plan approved by the
Director of Parks and Urban Forestry, or their designee. The plan shall provide for trees to
be installed in terraces, boulevards, and traffic circles and the plan shall be subject to all
provisions of this Ordinance. The cost of preparing and implementing this plan shall be
borne by the subdivider.
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-7 Trimming.
(a) Trees and shrubs standing in or upon any terrace, public area or upon any private premises
adjacent to any public right-of-way or public areas shall be kept trimmed so that the lowest
branches projecting over the public street or alley provide a clearance of not less than
fourteen (14) feet. The Director of Parks and Urban Forestry, or their designee may waive
the provisions of this Section for newly planted trees if it determines that the tree or shrub
do not interfere with public travel, obstruct the light of any streetlight or endanger public
safety.
(b) The necessity and type of pruning on all public trees may be determined by the Director of
Parks and Urban Forestry, or their designee.
(c) Clearance from sidewalk to lower branches shall not be less than ten (10) feet. All trees
standing upon private property in the City, the branches of which extend over the line of the
street, shall be trimmed so that no branch shall grow or hang over the lines of the sidewalk
lower than ten (10) feet above the level of the sidewalk.
(d) In order to control the spread of Oak Wilt and or Dutch Elm Disease, no living Oak or Elm
tree may be pruned within the City of Verona between April 15 and October 15 without a
permit from the Director of Parks and Urban Forestry, or their designee. Permits for pruning
Oak or Elm trees during this period will be granted only for special situations and will
require that all wounds be adequately protected from infection. This requirement applies to
all Oak or Elm trees within the City of Verona, both public and private.
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-8 Trees and Shrubbery Obstructing View at Intersection or View of Traffic Signs.
(a) Notwithstanding any other provision of this Chapter, no person shall maintain, plant or
permit to remain on any private or public premises situated at the intersection of two (2) or
more streets or alleys in the City any hedge, tree, shrub or other growth which may obstruct
the view of the operator of any motor vehicle or pedestrian approaching such intersection.
(b) It is unlawful for any person to plant, cause to grow, allow to grow or maintain any trees,
bushes, shrubbery or vegetation of any kind which is an obstruction to the clear and
complete vision of any traffic sign or driveway approach to a street in the City. It shall be
59
the duty of every owner of such tree, bush, shrubbery or vegetation to remove such
obstruction.
(c) Any shrub, tree or other plant which obstructs the view at an intersection or the view of a
traffic sign shall be deemed to be dangerous to public travel and the Director of Parks and
Urban Forestry, or their designee may order, by written notice, the owner or occupant of
any private place or premises on which there stands a tree or shrub which unreasonably
interferes with or encroaches upon the street or sidewalk, to take such steps as are necessary
to remove such interference. If such owner or occupant fails, within ten (10) days of receipt
of notice, to take such necessary steps, the Director of Parks and Urban Forestry shall order
City employees to remove the interference. The cost of removing the interference shall be
levied and collected as a special tax upon the property upon which or in front of which such
tree or shrub stands.
(d) Any person who is an owner or occupant or firm or corporation failing to obey the written
notice of the Director of Parks and Urban Forestry as specified in Subsection (c) above
shall, upon conviction thereof, be subject to a forfeiture as established in Section 1-1-7 of
this Code of Ordinances.
(Ord. No. 02-643, § 1, 5-28-02)
Cross reference(s)—Section 13-1-90.
Sec. 6-4-9 Removal of Trees and Stumps.
(a) Dangerous, Obstructive and Infected Trees. Any tree or part thereof, whether alive or
dead, which the Director of Parks and Urban Forestry, or their designee, shall find to be
infected, hazardous or a nuisance so as to endanger the general public or other trees, plants
or shrubs growing within the City, or to be injurious to sewers, sidewalks or other public
improvements whether growing upon public or private premises, shall be removed, trimmed
or treated by the owner of the property upon or adjacent to which such tree or part thereof is
located. The Director of Parks and Urban Forestry, or their designee shall give written
notice to said owner to remedy the situation which shall be served personally or posted upon
the affected tree. Such notice shall specifically state the period of time within which the
action must be taken, which shall be determined by the Director of Parks and Urban
Forestry on the basis of the seriousness of the condition of the tree or danger to the public. If
the owner shall fail to remove, treat or trim said tree within the time limited, the Director of
Parks and Urban Forestry shall cause the tree to be removed, treated or trimmed and shall
report the full cost thereof to the City Clerk, who shall thereupon enter such cost as a special
charge against the property.
(b) Removal Standards. In cutting down trees located in public and terrace areas, the tree must
be removed with the root stump grubbed out, or ground out to a depth of at least nine (9)
inches below grade measured in a straight line with the normal grade of sidewalk to top of
nine (9) inches below grade measured as a straight line, normal grade of sidewalk to top of
curb. All wood and debris must be removed from the street prior to the end of each working
day and all holes shall be filled to normal grade level with topsoil as soon as practicable.
The abutting property owner shall have a right of first refusal to keep the wood, provided
such wood is not diseased.
60
(c) Private Planting and Removal. No person, firm, organization or corporation shall plant,
injure, trim, remove or destroy any tree or shrub located in or upon any public place except
qualified contractors under contract to the City of Verona to perform specified work.
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-10 Prohibited Acts.
(a) Damage to Public Trees. No person shall, without the consent of the owner in the case of a
private tree or shrub, or without permits from the Director of Parks and Urban Forestry, or
their designee, in the case of a terrace-area tree, public tree or shrub, perform or cause to be
performed by others any of the following acts:
(1) Secure, fasten or run any rope, wire, sign, unprotected electrical installation or other
device or material to, around or through a tree or shrub.
(2) Break, injure, mutilate, deface, kill or destroy any tree or shrub or permit any fire to
burn where it will injure any tree or shrub.
(3) Permit any toxic chemical, gas, smoke, oil or other injurious substance to seep, drain or
be emptied upon or about any tree or shrub or place cement or other solid substance
around the base of the same.
(4) Remove any guard, stake or other device or material intended for the protection of a
public tree or shrub, or close or obstruct any open space about the base of a public tree
or shrub designed to permit access of air, water and fertilizer.
(5) Attach any sign, poster, notice or other object on any tree, or fasten any guy wire,
cable, rope, nails, screws or other device to any tree; except that the City may tie
temporary "no parking" signs to trees when necessary in conjunction with street
improvement work, tree maintenance work or parades.
(6) Cause or encourage any fire or burning near or around any tree.
(7) Except with a written permit from the Director of Parks and Urban Forestry, or their
designee to place or maintain upon the ground any stone, brick, cement or other
impervious substance in such manner as may obstruct the free access of air or water to
the roots of any tree, shrub or plant in or upon any public way or public place.
(b) Excavations. All trees on any terrace or other publicly owned property near any excavation
or construction of any building structure or street work shall be sufficiently guarded and
protected by those responsible for such work as to prevent any injury to said trees. No
person shall excavate any ditches, tunnels or trenches, or install pavement within a radius of
ten (10) feet from any public tree without a permit from the Director of Parks and Urban
Forestry, or their designee.
(c) Interference With Forester. No person shall:
(1) Interfere with or prevent any acts of the Director of Parks and Urban Forestry or their
authorized representative employees while he/she is engaged in the performance of
duties imposed by this Section.
61
(2) Refuse to permit the Director of Parks and Urban Forestry or their representative to
enter upon their premises at reasonable times to exercise the duties imposed by this
Section.
(d) Penalties. Violations of Section 6-4-10(a), (b), or (c) shall be subject to forfeiture under
Section 1-1-7(a), City of Verona, Code of Ordinances.
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-11 Appeal from Determinations or Orders.
Any person who receives a determination or order under this Chapter from the Director of
Parks and Urban Forestry, or their designee, and objects to all or any part thereof shall have the
right to appeal such determination or order, subject to the provisions of Title 4 of this Code of
Ordinances, to the Common Council within seven (7) days of receipt of the order and the
Common Council shall hear such appeal within thirty (30) days of receipt of written notice of the
appeal. After such hearing, the Common Council may reverse, affirm or modify the order or
determination appealed from and the grounds for its decision shall be stated in writing. The
Common Council shall, by letter, notify the party appealing the order or determination of its
decision within ten (10) days after the hearing has been concluded. The Council shall file its
written decision with the City Clerk.
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-12 Tree Costs Chargeable to Lands.
(a) Assessment. With the exception of terrace tree planting in new subdivisions, the entire cost
of planting, removal, spraying, trimming or treatment of trees, shrubs and plants on all
public lands shall be levied as a tax on all property within the City. Tree planting in new
subdivisions is referenced in Section 14-1-60(b).
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-13 Adoption of State Statutes.
Sections 27.09 and 86.03, Wis. Stats., are hereby adopted and incorporated herein by
reference.
(Ord. No. 02-643, § 1, 5-28-02)
Sec. 6-4-14 Planting of Trees Under Utility Lines.
(a) It is prohibited to plant trees that reach a maximum, mature height of greater than eighteen
(18) feet underneath any overhead electric wires.
(b) The Director of Parks and Urban Forestry, or their designee, shall review a street tree
planting to ensure proposed appropriate trees to be planted underneath overhead electric
wires will be permitted.
62
(c) The Director of Parks and Urban Forestry, or their designee, shall notify any person
violating this Section in writing, list the unlawfully planted tree, and order its removal. In
the event that removal is not to be accomplished within ten (10) days, the City may remove
such tree, and assess the costs thereof to the owner. shall review proposed street tree
plantings to ensure that tree species selected for planting beneath overhead electric wires are
appropriate and approved for that location.
(Ord. No. 02-643, § 1, 5-28-02)
The foregoing ordinance was duly adopted by the Common Council of the City of Verona at a
meeting held on __________, 2026, effective upon passage and publication as required by law.
CITY OF VERONA
______________________________
Luke Diaz, Mayor
_______________________________
Holly Licht, City Clerk
ADOPTED:
PUBLISHED:
63
CITY OF VERONA
111 Lincoln Street
Verona, WI 53590-1520
Ann Freiwald, Assistant City Administrator
Phone (608) 845- 0919 afreiwald@veronawi.gov
MEMORANDUM
August 28, 2026
Dear Personnel Committee:
The growth of prediction markets and event-based trading platforms, where individuals buy, sell, or
trade contracts whose value depends on whether specific events occur, raises concerns about how
city employees might use non-public information available to them. Ensuring that city employees
are not abusing this access to information is an important element of maintaining trust.
The current Code of Conduct Policy covers gambling while at work, the addition of this Prediction
Markets section will ensure that the rules surrounding these platforms are clearly stated, extending
to beyond just the employee themselves.
The addition to the Code of Conduct Policy strictly prohibits the use of non-public, confidential or
insider information by city employees, intermediaries, their family or an organization they are
associated with. Any employee who fails to comply with this added Prediction Markets policy is
subject to discipline, up to and including discharge.
Ann Freiwald
Assistant City Administrator
64
CITY OF VERONA CODE OF CONDUCT
ADMINISTRATIVE POLICY NO. 58
1. Purpose
The purpose of this policy is to clarify guidelines for employee conduct at work.
2. Policy
All City employees are expected to meet a standard of conduct appropriate to the reputation of
the City. While at work employees are responsible to be aware of and abide by existing rules and
regulations. It is also the responsibility of employees to perform their job duties to the best of
their abilities and to the standards set forth in their job descriptions, or as otherwise established.
Employees, while on City property, while performing their duties throughout the City or
representing the City elsewhere and in the conduct of their work, are expected to demonstrate
proper regard for the standards of the community and to show respect for the law and for the
rights of others. The behavior of employees while not at work or representing the City is for the
individual to regulate. However, when illegal and/or inappropriate activity is engaged in which
relate to an employee’s job duties and/or which raise doubts as to the employee’s ability to carry
out their duties, the activity will be reviewed and appropriate action may be taken
a. Expected Conduct
Employees are expected to conduct themselves in a positive manner in order to promote the
best interests of the City. Examples of appropriate employee conduct include the following
(this list is NOT intended to be all-inclusive):
1. Treating all citizens, visitors and co-workers with respect and in a courteous
manner;
2. Refraining from conduct that is offensive;
3. Reporting to management suspicious, unethical or illegal conduct by co-workers,
citizens or business associates of the City;
4. Cooperating with any City investigation;
Title: Code of Conduct Policy
Policy Source: Personnel Committee Creation Date: 9/22/2014
Application: Employee ManagementAll
employees Revision Date: XX/XX/2026
Indexed as: Personnel Policy
Total Pages: 4
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5. Complying with all City safety and securing regulations;
6. Wearing clothing appropriate for the work being performed;
7. Performing assigned tasks efficiently and in accord with established standards;
8. Reporting to work punctually as scheduled and being at the proper work station,
ready for work, at the assigned starting time;
9. Giving proper advance notice whenever unable to work or report on time;
10. Smoking only at times and in places not prohibited by City rules or local
ordinances;
11. Maintaining cleanliness and order in the workplace and work areas
b. Attendance
It is expected that all City employees will arrive at their workplace on time, work all
scheduled hours and authorized overtime as required by business necessity, and are
dependable with regard to attendance. Excessive tardiness and poor attendance disrupt
workflow and customer service and will not be tolerated. Employees who are frequently
away from the premises for business reasons are required to inform their supervisor of their
whereabouts during working hours.
1. Working overtime
Non-exempt employees will not be permitted to work any period of time before or after
scheduled starting or quitting times resulting in overtime without approval from their
supervisor except in the case of emergencies.
2. Excused Absences
Under certain circumstances, an employee’s absence or tardiness may be excused if proper
notice is given. Employees that need to be absent or tardy to work for any reason should
notify their immediate supervisor as soon as possible upon determination that an absence
will occur, unless a verifiable emergency makes it impossible to do so. Issues involving
tardiness or extensive absenteeism will be responded to immediately, with consultation with
Administration. Unauthorized or excessive absences or tardiness will result in disciplinary
action, up to and including discharge. An absence is considered to be unauthorized if the
employee has not followed proper notification on procedures or the absence has not been
properly approved.
3. Job Abandonment
Employees who are absent from work for five (5) consecutive days without giving proper
notice to the City will be considered as having abandoned the job. At that time, the City will
formally note the termination and advise the employee of the action by certified mail to the
employee’s last known address.
c. Drugs and Alcohol in the Workplace
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Employees are prohibited from reporting to work under the influence of illegal drugs and/or
alcohol. Illegal drugs and alcoholic beverages are not to be consumed at any time in the
workplace. City employees who are impaired while on the job will be dealt with
immediately. Employees who are taking any legally prescribed medication, therapeutic drug,
or any non-prescription drug which could interfere with their ability to safely and effectively
perform their job duties shall notify their supervisor prior to performing work-related duties.
The misuse or abuse of legal drugs while performing City business is prohibited.
d. Gambling
Gambling constitutes a threat to the City’s security, and can interfere with employee
productivity and morale. Therefore, any gambling on the part of City employees on City
premises or during work time is strictly prohibited. Gambling includes placing, accepting,
recording or registering bets, or otherwise carrying on a game of chance for money, property,
or any other item of value. This prohibition includes all gambling operations, even if and
where such activities do not constitute illegal activity.
Employees involved in gambling while at work will be subject to discipline, up to and
including discharge. The following list, which is not all inclusive, includes examples of
forms of gambling in the workplace that are prohibited:
• Any professional or organized gambling activity;
• Poker, craps or any card or dice game that involves the exchange of money;
• Bingo;
• Football, baseball and any other type of “pool”;
• Group purchases of lottery tickets.
Exceptions to this include office or department sanctioned “pools”, raffles, or a City
sponsored event which supports a cause.
e. Prediction Markets and Event-Based Trading Platforms
Prediction markets and event-based trading platforms refer to any platform which an
individual buys, sells or trades contracts, whose value is determined by occurrence or non-
occurrence of an event. As these markets and platforms can be influenced by the knowledge
of information, it is important to ensure city employees are not taking advantage of their
access to non-public or insider information to engage in prediction market or event-based
trading platform contracts or betting. City employees, intermediaries, their family or an
organization they are associated with, are prohibited from using non-public, confidential or
insider information for personal gain, or to advantage themselves in any prediction market or
event-based trading platform.
• No person shall use the disclosure of confidential, insider or non-public
information by a current or former official or employee to participate in prediction
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markets or event-based contracts, regardless of whether the individual ultimately
profits;
• No person shall use government resources, databases, investigations, or other
nonpublic information or deliberations to obtain an advantage in prediction
markets or event-based trading platforms;
• No person shall attempt to evade this policy through an intermediary, or assist,
encourage or facilitate any other person, in participating in prediction markets or
event-based contracts;
• Any person aware of violations should report activities to Human Resources.
Prediction market or event-based trading platform conduct that interferes with operations or
discredits the City will not be tolerated. Employees engaged in prediction markets or event-
based trading platforms that violate this code of conduct will be subject to discipline, up to
and including discharge.
e.f. Insubordination
Insubordination, defined as an employee’s failure or refusal to recognize or submit to the
authority of a supervisor, or open defiance of authority or resistance to control (i.e. refusing
to obey instructions), is strictly prohibited. Insubordination may result in discipline, up to and
including, discharge.
f.g. Other Prohibited Conduct
Any conduct that interferes with operations, discredits the City, or is offensive to citizens or
co- workers will not be tolerated. The following are examples of conduct that is strictly
prohibited (this list is NOT intended to be all-inclusive). Employees engaged in it will be
subject to discipline, up to and including discharge. At management’s discretion, any
violation of City policy or any conduct considered inappropriate or unsatisfactory may
subject an employee to discipline.
1. Possession of fire arms or other weapons on City property (unless employee is
required to carry a firearm or other weapon as a condition of employment);
2. Fighting or assaulting a co-worker or citizen;
3. Threatening or intimidating co-workers, citizens, business associates, or guests;
4. Engaging in any form of sexual or other harassment;
5. Reporting to work under the influence of alcohol, illegal drugs, controlled
substances or other narcotics;
6. Disclosing confidential City information;
7. Falsifying or altering any City record or report, such as an employment
application, medical reports, production records, time records, expense accounts,
absentee reports, or shipping and receiving records;
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8. Stealing, destroying, defacing, or misusing City property or another employee’s or
citizen’s property;
9. Misusing City communications systems, including electronic mail, computers,
internet, and telephones;
10. Refusing to follow management’s instructions concerning a job related matter or
being insubordinate;
11. Failing to wear assigned safety equipment or failing to abide by safety rules and
policies;
12. Smoking where prohibited by local ordinance or City rules;
13. Using profanity or abusive language;
14. Sleeping on the job without authorization;
15. Gambling on City property;
16. Engaging in pranks or horseplay;
17. Wearing improper attire or having an inappropriate personal appearance;
18. Accepting tips or gifts in the course of work;
19. Engaging in outside employment while on an unpaid leave of absence, while on
City premises, and/or using City resources such as copy machines to facilitate
non-City related activity;
20. Claiming sick leave under false pretenses;
21. Working unauthorized overtime;
22. Deliberately restricting work output or encouraging another employee to do so;
23. Illegal, immoral, offensive or indecent conduct during the workday or on City
property that the employee knows about or should have known
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Page 1 of 2 10d1-Verona Stormwater Utility Credit Application Form
Last Revised: September 14, 2026 Approved: ______________
City of Verona Stormwater Utility
Credit Application Form
Submit completed application and any necessary attachments to:
Verona Public Works Department
Attn: Director of Public Works
410 Investment Court
Verona, WI 53593
Please read the terms and conditions of Verona’s Stormwater Utility Credit Application on Page 2 of 2
prior to completing this application. Contact the Verona Director of Public Works at 608-848-6801 if you
have any questions on applicability or required information to be included with the application.
Property Information Utility Account #:
Property Owner Name:
Property Address:
Phone & E-mail:
Impervious Surface Area: sq. ft Total Property Area: acres
Check all practices for which you are applying for a credit:
Residential (Single Family and Duplex) Credits
Multi-family and Nonresidential Credits
On-Site Stormwater Management Practices Amount of Credit
Rain Barrel or Cistern
(min. 35 gallon capacity)
One-Time Credit $30 per 35 gal. container
($120 maximum per property)
Private Rain Garden or other Biofiltration
Facility for controlling water quality
Credit - up to 25% reduction in number of
Equivalent Runoff Units (ERUs)
Private Stormwater Detention Facility for
controlling water quantity
Credit - up to 25% reduction in number of ERUs
Pervious Pavement System Credit - reduction in ERUs by the hard surface
area draining to approved pervious pavement
system
Verona Sugar River Supporter* Credit $2 per property per quarter
*Note: Applicant must fill out the “Verona Sugar River Supporter” Pledge Form and submit it with this form to receive the additional credit.
On-Site Stormwater Management Practices Amount of Credit
Rain Barrel or Cistern
(min. 35 gallon capacity)
One-Time Credit $30 per 35 gal. container
($120 maximum per property)
Rain Garden or other Biofiltration Facility
(min. 200 s.f. area or 100 c.f. capacity)
Credit $4 per quarter
Pervious Pavement System
(min. 200 s.f. area, min 3” of base coarse)
Credit $4 per quarter
Verona Sugar River Supporter* Credit $2 per quarter
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Page 2 of 2 10d1-Verona Stormwater Utility Credit Application Form
Last Revised: September 14, 2026 Approved: ______________
Attach the following information to your application (as Exhibit A):
(1) Site plan (to scale) showing location of on-site stormwater management practice(s) and size of
contributing impervious area(s).
(2) Copy of manufacturer's information (if applicable)
(3) Plant list (for rain gardens and/or biofiltration facilities)
(4) For Multi-Family and Nonresidential properties, the applicant must submit water quality
modeling results showing the property meets 80% Total Suspended Solids (TSS) Removal
Efficiency in the 1-year (24-hour) design storm in order to obtain the maximum 25% deduction
for water quality control.
(5) For Multi-Family and Nonresidential properties, the applicant must submit water quantity
modeling results showing the stormwater management facility controls the post-development
runoff rate to pre-settlement rates for the 1-year, 2-year, 10-year, and 100-year (24-hour)
design storm events in order to obtain the maximum 25% deduction for water quantity control.
Property Owner Certification
By signing this application, I certify that I am the owner or authorized representative of the owner
and have read this application and understand the terms and conditions of Verona’s Stormwater
Utility Credit Program. I certify that this application and additional materials accurately describe
stormwater management practices on the property identified on this application. I hereby grant the
City permission to enter this property for the sole purpose of conducting site inspections of the
stormwater management practices on my property.
Property Owner Signature Printed Name Date
Reviewed By Printed Name/Title Date
Approved By Printed Name/Title Date**
**This credit approval is valid for up to five years from date of approval. After this period, the property
owner may need to resubmit the application and/or arrange for inspection to verify that on-site stormwater
management devices are operating and being maintained properly.
Terms and Conditions
The design of the on-site stormwater management practice must be approved by the City of Verona
Public Works Department before a credit will be issued. Applicants are strongly encouraged to
submit this application form along with the required supporting documents prior to the
installation of any on-site stormwater management practice. The City may require the applicant to
have the design certified and stamped by a registered Wisconsin Professional Engineer qualified in
stormwater management design.
The City grants stormwater utility credits to the ratepayer of record – the person who pays the stormwater
bill for the property described on this application. If approved, the credit will be deducted from the City
stormwater bill for the utility account provided on this application. The City may revoke the discount,
require payment of previous discounts, and impose civil penalties if any of the following conditions occur:
(1) the City finds that this application is inaccurate;
(2) the private stormwater management system is unsafe or illegal;
(3) the property does not comply with City building, plumbing, or stormwater requirements;
(4) the multifamily and nonresidential property owner fails to submit required annual inspections; or
(5) the City is denied an opportunity to conduct a limited site inspection of the stormwater systems.
The Public Works, Sewer, and Water Committee may change the amount of the stormwater credit in
response to changes in the stormwater utility rates.
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10d2-Verona Sugar River Supporter Pledge Form
Last Revised: September 14, 2026, Approved: __________ Page 1 of 9
Verona Sugar River Supporter
Pledge Form
Submit completed pledge form to:
Verona Public Works Department
Attn: Director of Public Works
410 Investment Court
Verona, WI 53593
Please contact the Verona Director of Public Works at 608-848-6801 or
bmanning@veronawi.gov if you have any questions on this pledge form.
Property Information Utility Account #:
Property Owner Name:
Property Address:
Phone & E-mail:
*Impervious Surface Area: __________ sq feet Total Property Area: __________ acres
Property Owner Certification
By signing this pledge form, I certify that I am the owner or authorized representative of the
owner of the subject property listed above. I certify that I am pledging that everyone on this
subject property will follow ____ of the total 53 activities as checked off on the following pages.
I hereby grant the City permission to enter this property for the sole purpose of verifying these
activities on my property.
Property Owner Signature Printed Name Date
Reviewed By Printed Name/Title Date
*Impervious Surface Area - Any land cover that prevents rain or melting snow from soaking into
the ground, such as roofs (including overhangs), roads, sidewalks, patios, driveways, and
parking lots. For purposes of the Verona Stormwater Ordinance, all road, driveway, or parking
surfaces including gravel surfaces, shall be considered impervious, unless specifically designed
to encourage infiltration and approved by the Verona Public Works Director.
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10d2-Verona Sugar River Supporter Pledge Form
Last Revised: September 14, 2026, Approved: __________ Page 2 of 9
Welcome to the Verona Sugar River Supporter Program!
The Verona Sugar River Supporter program is a community education and action project that
helps local residents and businesses do their part for clean water. Take a moment to look
through this application form and learn how you can help prevent pollution to Verona’s waters.
You may find you have already incorporated many water-friendly practices into your daily life.
We hope you will find new ideas to try as well.
To be a “Verona Sugar River Supporter”, fill out this form and submit it to the Verona Public
Works Department. We want to know what you are already doing to protect the watershed and
which new things you will try. Applicants who can demonstrate they are doing at least 32 of the
53 activities noted to protect Verona’s waters are eligible for a credit on their stormwater utility
bill.
Join your neighbors in pledging to protect our watershed. Together we can make a difference!
The Verona Sugar River Supporter program is sponsored by the City of Verona’s Stormwater
Utility.
1. Lawn Care
Everyone loves a green, healthy lawn. There are many ways to keep your lawn beautiful
without applying harmful chemicals. The right amount of water and proper mowing are
important to keep your lawn in top shape. Lawns consisting of short turf grass need no
more than one inch of water every week. Too much water leads to run-off and an
unhealthy lawn. Consider letting your lawn go brown and dormant during the summer
dry season – it will green up when the rains return. A low growing clover (i.e.: Dwarf
White ‘Dutch’ Clover – Trifolium repens) interseeded with your lawn will help keep it
green during drought conditions and help capture nitrogen. Use 2-5 oz. per 1000 ft2. If
you have a shady area that you do not walk on much, ‘Low-Mow’ or ‘No-Mow’ grasses
such as a mix of fine fescues (Festuca ovina, Festuca longifolia, Festuca rubra, etc.)
may also be worth considering reducing the need to mow your lawn.
Grass clippings fertilize the lawn, help hold moisture, and improve soil organic matter
content to reduce the need for chemical fertilizers that can end up in our groundwater
and our wells. Instead of bagging your clippings, leave them on the lawn, add them to
your compost pile, or use them as mulch in garden beds. Grass clippings will not cause
thatch build-up. Thatch is mostly roots and stem, not grass blades.
Consider using slow-release natural fertilizers such as compost or corn gluten meal.
Conventional fertilizers are petroleum-based products that have a high salt content.
They also tend to be quick release, creating a greater risk of leaching into creeks and
groundwater. Grass takes up fertilizer best in late fall.
Did you know a regular gas-powered mower emits pollutants into the air at over ten
times the rate of the average car? When it comes time to buy a new mower, think about
getting a mulching, electric mower – they are quiet and will finely chop your clippings.
Better yet, use a hand-powered reel mower, which gives your grass the healthiest cut,
has the least impact on the environment, and is great exercise too!
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10d2-Verona Sugar River Supporter Pledge Form
Last Revised: September 14, 2026, Approved: __________ Page 3 of 9
I pledge to:
a. Mow with a non-power or electric mower to reduce fossil fuel consumption,
noise, air pollution, and run-off.
b. Leave grass clippings on the lawn or use a mulching mower.
c. Compost grass clippings and other yard waste. Check
https://landfill.countyofdane.com/resources/compost for composting
information.
d. If you need to fertilize, use natural lawn fertilizers such as compost or corn
gluten meal.
e. Consider lawn vegetation that reduces the need to water and/or fertilize
(overseed lawn with dwarf clover in sun, plant “No Mow” fine fescues in shade)
f. Reduce lawn size and enhance the beauty of your yard by installing a rain
garden with native vegetation. Many native plants require less water and
maintenance than grass and provide better stormwater capabilities as well as
habitat for native insects and animals. Check DNR_Rain_Garden_Manual for
information on rain gardens. Prairie plantings can also replace turf grass.
2. Weeds and Pests
While they may seem to be a great solution to weed and pest problems, fertilizers,
insecticides, fungicides, and herbicides (collectively called pesticides), often provide a
short-term solution with long-term consequences. The suffix “-cide” means “to kill.”
Insecticides kill insects, herbicides kill plants and fungicides kill fungus species.
Understanding the nutritional and environmental needs of your lawn and garden will help
you maintain them without chemicals. Most diseases and insects attack plants that are
already stressed by poor growing conditions. For example, plants that thrive on sunny,
sandy soil are likely to be susceptible to molds and other diseases when planted in
shady, moist areas. Healthy plants well suited to their environment are the best
prevention against pest and weed damage.
Avoid “weed and feed” products that spread chemicals over a large area instead of
targeting specific weeds. These products also apply a heavy dose of quick-release
fertilizer that your lawn oftentimes doesn’t need. All pesticides can be harmful to the
health of your family and pets by increasing exposure to toxic chemicals. Pesticides can
also kill earthworms and other soil organisms that are beneficial to your lawn.
A healthy, fluffy soil high in organic matter is the best prevention for insect and disease
problems. Regular soil aeration helps maintain soil tilth and create a good environment
for beneficial microbes and earthworms. Core aerate your lawn once a year in the fall or
early spring. Then overseed to create a dense lawn that shades out weeds. Corn gluten
meal is a natural product that fertilizes lawns and prevents weed seedlings from growing.
Check https://cdn.shopify.com/s/files/1/0145/8808/4272/files/GWQ063.pdf for more
information on yard and garden care recommendations.
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10d2-Verona Sugar River Supporter Pledge Form
Last Revised: September 14, 2026, Approved: __________ Page 4 of 9
I pledge to:
a. Accept a few weeds, even clover, which adds nitrogen to the soil.
b. Target invasive and/or noxious weeds with hand-weeding or spot spraying.
c. Avoid conventional “weed and feed” products and replace with corn gluten meal
if necessary.
d. Re-seed thin lawn areas to crowd out weeds.
e. Read herbicide and pesticide labels and follow application directions. Never
apply more than the recommended amount.
f. Pick harmful insects off plants or spray them off with water.
g. Keep pesticides away from surface water and wellhead protection areas.
3. Sanitary Sewer System Savvy
Well-designed and maintained sanitary sewer systems can provide years of reliable
service. Poorly located or neglected sanitary sewer systems threaten rivers and
groundwater with nutrient and bacterial pollution. Chemical drain cleaners, solvents, and
some cleaning products can kill the beneficial bacteria that make sanitary sewer systems
function efficiently. When systems fail, property damage, water pollution, and disease
outbreaks can occur.
Be sure to dispose of hazardous products at the Dane County Clean Sweep Facility,
7020 Maahic Way, Madison WI 53718 (Beltline/12/18 East toward Cambridge) near the
Dane County Landfill. The facility is open year-round. Call 608-838-3212 or check
www.danecountycleansweep.com for more information.
I pledge to:
a. Install water-saving devices to reduce demand on the system.
b. Use biodegradable soaps and alternatives to hazardous cleaning compounds.
c. Never put refuse down the drain or in toilets. Oil, grease, plastics, paper towels,
and cigarettes can clog the sanitary sewer system.
d. Work with local regulatory agencies on incorporating re-use of grey-water or
treated wastewater effluent to recharge the groundwater table.
e. Never flush unused medications down the toilet. Take these to designated
MedDrop collection locations. See MedDrop | Safe Communities for more
information.
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10d2-Verona Sugar River Supporter Pledge Form
Last Revised: September 14, 2026, Approved: __________ Page 5 of 9
In the Home: Tips on Toxics
Many household products contain hazardous ingredients. If improperly handled, they
may end up in our local creeks, wetlands, marshes, lakes, or groundwater. Small
amounts of toxins from many homes can build up and cause big problems. When
choosing a product, take a moment to read the label. Keywords can alert us to the
hazardous nature of products. “Danger”, “Caution”, and “Warning” signify products that
are potentially dangerous to the environment and animals, including humans. If you
choose to use a hazardous product, use the least toxic substance, buy only what you
need, and use it up or dispose of it properly.
I pledge to use:
f. All purpose cleaner – mix 1 cup of vinegar in a pail of water.
g. Bathtub/sink cleaner – sprinkle baking soda, scrub, and rinse.
h. Drain cleaner – pour ½ cup of borax in drain followed by 2 cups of boiling water.
i. Laundry soap – use phosphate-free soaps.
j. Oven cleaner – mix 2 teaspoons borax and 2 tablespoons liquid soap in a spray
bottle of warm water. Spray on and clean after 20 minutes.
k. Toilet cleaner – scrub with a solution of ½ cup borax in 1-gallon water.
l. Window cleaner – mix 1 part vinegar to every 4 parts water.
For disposal of hazardous products, such as household cleaners, pesticides, oil paints, and
solvents, take them to:
Dane County Clean Sweep Facility
7020 Maahic Way
Madison, WI 53718
The facility is open year-round. Call 608-838-3212 or check
www.danecountycleansweep.com for hours and more information.
4. Pets and Animals
Animal waste is a serious water quality problem that is often overlooked. While there
have always been animals, it was not until humans and their pets and farm animals
concentrated populations along waterways that animal waste became a real problem.
Waste from dogs, cats, horses, and waterfowl may contain disease-causing organisms
that are harmful to both humans and animals. Animal waste also contains nutrients that
encourage weed and algae growth in creeks and lakes. Large animals, such as horses,
sheep, cattle, and goats, can trample creekside vegetation and disturb fish spawning
beds. Responsible large animal owners fence their animals away from creeks and lakes
and manage manure so that it does not run off with rainwater.
Did you know that dogs are not the only problem? Cat waste is also a significant
contributor of fecal matter in urban watersheds. Encourage your cat to use a litter box
inside and out. Keep it clean so that the cat will prefer it to the garden. Dispose of the
waste in the trash.
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10d2-Verona Sugar River Supporter Pledge Form
Last Revised: September 14, 2026, Approved: __________ Page 6 of 9
I pledge to:
a. Carry a bag and clean up after my pet when out walking and in the yard. I will
either put it in a plastic bag in the refuse or give it a flush.
b. Encourage my cat to use a litter box by keeping it clean. I’ll dispose of the
waste in the refuse rather than the yard or garden.
c. Fence my animals out of creeks, ponds, wetlands, and marshes.
d. Keep manure away from creeks, ponds, wetlands, marshes, and groundwater.
e. Never feed ducks and geese. They will be healthier without my breadcrumbs
and will not be encouraged to concentrate in one area where their waste would
also be concentrated.
Check Animal Waste | Ripple Effects for information on waste from household pets, ducks,
and geese.
Check Community Manure Management | Land and Water Resources Department for more
information on managing farm animals and manure.
5. On the Road
Automobiles are one of the largest sources of water pollution. Cars leak oil, antifreeze,
and other fluids that are washed into waterways. Their exhaust also releases chemicals,
particulates, metals, and other compounds into the air and onto the ground. When these
products get into creeks or wetlands, they are harmful to plants, fish, wildlife, and
humans.
So, each time you get in the car, remember the impacts and consider an alternative to
driving. Driving less often and owning an efficient and well-maintained car saves money
and resources and helps protect the environment.
I pledge to:
a. Wash cars at a commercial car wash where wastewater is treated and recycled.
If washed at home, cars will be washed on gravel or grass with biodegradable
soap.
b. Maintain cars with regular tune-ups and fix fluid leaks.
c. Use ground cloths and/or drip pans under the car when working on it at home.
d. Properly dispose of used antifreeze by taking it to a local auto service center.
e. Properly dispose of used motor oil by taking it to the Verona Recycling Center at
410 Investment Court.
f. Reduce the number of car trips I take by consolidating errands, carpooling,
walking, using public transportation, or riding my bike.
g. Consider purchasing a more fuel-efficient vehicle, or other method of
transportation, when it’s time to replace my current vehicle(s).
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10d2-Verona Sugar River Supporter Pledge Form
Last Revised: September 14, 2026, Approved: __________ Page 7 of 9
6. Runoff and Stormwater
In the natural world, soil acts like a sponge, filtering out impurities and slowly releasing it
into the groundwater and adjacent surface waters. This important function not only
helps clean stormwater, but it also regulates flow by absorbing rainwater during storms
and releasing it slowly into the groundwater and adjacent surface waters over time.
Hard surfaces such as roadways, parking lots, and rooftops increase runoff that
contributes to flooding and water pollution. Porous surfaces, such as natural
landscapes, pervious pavement, and open-graded gravel, slowly absorb pollutants and
reduce runoff.
In rural areas, agricultural and forest practices can affect runoff. Where runoff drains a
freshly plowed field or clear-cut area, it carries sediment to nearby waterways. Runoff
may also carry pesticides and fertilizers that have been applied to the land. Buffers
along the banks of creeks and water bodies provide the initial filtering of sediments and
other pollutants from runoff.
Most roadside ditches do not drain into a wastewater treatment facility; they carry runoff,
along with any pollutants, directly to creeks and other water bodies. The combination of
cars, homes, people, and animals in the watershed makes pollution from stormwater a
serious threat to water quality.
I pledge to:
a. Minimize or reduce paved or non-porous surfaces when planning to build or
remodel.
b. Use paving alternatives such as spaced paving stones, bricks, sand, or open-
graded gravel.
c. Position rain gutters so they drain rainwater onto grass or garden beds and
away from hard surfaces such as asphalt or concrete.
d. Never dump motor oil, antifreeze, pesticides, or any toxic materials down storm
drains or on the ground.
e. Create natural filters by planting buffers of native vegetation along any natural
waterway on my property.
f. Work with Public Works staff on establishing and maintaining an “Adopt-A-BMP
(Best Management Practice)” program where property owners engage in the
inspection and maintenance of public and private stormwater facilities.
g. Assist with local and state surface water monitoring activities. Check WAV |
Upper Sugar River and http://dnr.wi.gov/topic/surfacewater/monitoring.html for
more information.
Check out Verona’s stormwater web page at Stormwater Utility | Verona for more
information.
7. Fish and Aquatic Life
Trees, shrubs, and other native vegetation along stream banks provide habitat, food and
spawning grounds for fish and other aquatic life. Cooler, shaded streams have less
algae and can hold more dissolved oxygen. Streamside vegetation shields creeks and
other water bodies from summer and winter temperature extremes that may be fatal to
fish, insects, and aquatic life.
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10d2-Verona Sugar River Supporter Pledge Form
Last Revised: September 14, 2026, Approved: __________ Page 8 of 9
Check http://dnr.wi.gov/topic/shorelandzoning/research/shorelandbuffers.html for more
information on shoreland buffers and how they help to promote good fish and aquatic
habitat.
Wetlands protect water quality by trapping sediments and retaining excess nutrients and
other pollutants, such as heavy metals. Wetland plants also help prevent stream bank
erosion. You can help fish survive by landscaping with native plants, preserving or
establishing buffers of trees and shrubs along your creek, and reducing your use of
pesticides.
Gathering information about a water body’s health can lead to a better understanding of
how best to preserve and/or restore the water body. One effective way of doing this is
by establishing a citizen-based water monitoring program. The Upper Sugar River
Watershed Association is a local watershed group that Verona residents can consider
joining. Check out: Upper Sugar River Watershed Association for more information on
monitoring efforts for this organization.
I pledge to:
a. Work to construct vegetated buffers along creeks, wetlands, and other water
bodies.
b. Keep all trash and debris, including yard waste, away from creeks, wetlands,
and other water bodies.
8. Urban Forestry
According to the USDA Forest Service, planting trees improves water quality and
reduces runoff and erosion. During rain events, trees capture and hold water in their
canopy and then release it later into the atmosphere by evapotranspiration. Higher
canopy interception results in less surface water runoff. Where rain falls on paved
surfaces, a much greater amount of runoff is generated compared to runoff from the
same storm falling over a forested area. These large volumes of water are swiftly carried
to our local streams, lakes, wetlands, and rivers, and can cause flooding and erosion,
and wash away important animal habitats. In addition, tree roots and leaf litter create soil
conditions that promote the infiltration of rainwater into the soil. This helps to replenish
our groundwater supply and maintain streamflow during dry periods. Visit
http://www.arborday.org/trees/stormwater.cfm to get a better idea of how a city changes
when more trees are present.
The benefits of trees are more than just reducing stormwater runoff. Trees around your
home can increase its value up to 20% by improving curb appeal. In the summer, they
provide shade (and save you money on air conditioning bills) and in winter, help by
providing wind breaks to help lower your heating costs. Trees remove CO2 from the
atmosphere and release oxygen, and they provide a habitat for birds and other small
creatures. By properly maintaining existing trees and planting new ones, we can not only
protect our creeks and other surface water bodies, but also enjoy all the other benefits
that these plants have to offer.
Trees remove other gaseous pollutants by absorbing them with normal air components
through the stomates of the leaf surface.
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10d2-Verona Sugar River Supporter Pledge Form
Last Revised: September 14, 2026, Approved: __________ Page 9 of 9
Some of the other major air pollutants and their primary sources are:
• Sulphur Dioxide (SO2) - coal burning for electricity/home heating is responsible
for about 60% of the sulphur dioxide in the air. Refining and combustion of
petroleum products produce 21% of the SO2.
• Ozone (O3) - is a naturally occurring oxidant, existing in the upper atmosphere.
O3 may be brought to earth by turbulence during severe storms, and small
amounts are formed by lightning. Most O3 – and another oxidant, peroxyacetyl
nitrate (PAN) – come from the emissions of automobiles and industries, which
mix in the air and undergo photochemical reactions in sunlight. High
concentrations of O3 and PAN often build up where there are many automobiles.
• Nitrogen oxides – Automotive exhaust is probably the largest producer of NOx.
Oxides of nitrogen are also formed by combustion at high temperatures in the
presence of two natural components of the air: nitrogen and oxygen.
• Particulates are small (<10microns) particles emitted in smoke from burning fuel,
particularly diesel, that enter our lungs and cause respiratory problems. There is
up to 60% reduction in street level particulates with trees.
For more information about planting trees in urban areas, visit
https://dnr.wisconsin.gov/topic/urbanforests/treeplantingresources for The Wisconsin
DNR Urban Tree Planting Resources or visit the City’s Parks & Urban Forestry webpage
at Parks & Urban Forestry | Verona, WI for news and additional resources.
I pledge to:
a. Minimize clearing of trees.
b. Preserve established trees, plant new trees when possible, and replace any
established trees that are cut down.
c. Plant new trees that encourage diversity and site suitability. Select tree species that
are appropriate for the climate and site conditions, including soils and sun exposure.
Visit http://www.arborday.org/shopping/trees/treeWizard/intro.cfm to find a tree that’s
right for you.
d. Maximize the amount of growing space and understory vegetation around a tree.
e. Provide adequate soil volumes to support trees at maturity. Two cubic feet of soil
should be provided for every square foot of mature canopy. Visit
dnr.wisconsin.gov/sites/default/files/topic/UrbanForests/TreePlantingSiteAssessment
.pdf for more planting and maintenance tips.
f. Preserve and improve the soil quality around any trees. Soil should be accessible to
air, water, and nutrients. Minimize soil compaction, displacement, and erosion.
g. Not over fertilize or over irrigate trees or lawns.
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1
Memorandum
To: Common Council
From: Katherine Holt – Community Development Specialist
Date: September 28, 2026
Re: Selection of Consultant for the Safe Routes to School Plan (SRTS)
The City was awarded a grant called Safe Routes to School Plan through the Greater
Madison Metropolitan Planning Organization (MPO). The SRTS program was created to
improve or create safe walking and biking routes to schools for children in grades K-
8. The total project budget for the City of Verona Safe Routes to School Plan is
$150,000, funded through an 80% federal / 20% local match.
City Staff posted a request for quotes, which is included in the packet. The work is
anticipated to begin in the fourth quarter of 2026, following execution of a professional
services agreement, and be completed by June of 2027. A detailed schedule will be
refined with the selected consultant. The City received two (2) proposals, which are
included in the packet, from Toole and Alta.
Both of the firms are well versed in preparing a Safe Routes to Schools Plan and
engaging with the community. The firms met the allocated budget with Toole having
additional options that would increase the total cost of the plan but provide additional
information. Staff will begin negotiating a final scope of services based on feedback
received from a Staff working group and will prepare a contract for review by the
Finance Committee and Common Council.
Recommendation:
Staff recommends the Common Council approve the scope of services contract with
Alta consulting firm to not exceed $150,000 as stated in the proposal.
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SUBMIT QUOTES TO:
City of Verona
Ann Freiwald, Assistant City Administrator
111 Lincoln Street, Verona, WI 53593
afreiwald@veronawi.gov
DEADLINE TO SUBMIT PROPOSALS:
5:00 PM Sept 2, 2026
REQUEST FOR
QUOTES
BICYCLE AND PEDESTRIAN PLANNING SERVICES
SAFE ROUTES TO SCHOOL PLAN
VERONA, WI
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Page 2 of 6
1. Introduction and Background
The City of Verona is seeking proposals from qualified bicycle and pedestrian planning
consultants to help develop a citywide Safe Routes to School (SRTS) Plan. Consultants
should provide a proposed scope of work, project approach, and cost estimate.
2. Project Overview
The City of Verona is participating as a subrecipient in the Greater Madison MPO Regional
Safe Streets Community Safety Enhancement Partnership, funded through the USDOT Safe
Streets and Roads for All (SS4A) Planning Grant Program.
As part of this initiative, the City will prepare a Safe Routes to School Plan covering eight
schools, and five parks focused on improving pedestrian and bicycle safety for school age
children by identifying both infrastructure and non-infrastructure safety strategies.
Overview of project goals
• Improve Student Safety
ο Identify and prioritize infrastructure, traffic operations, and behavioral
strategies that reduce the risk of crashes and conflicts for students walking,
biking, rolling, or traveling to and from school.
• Increase Walking and Biking to School
ο Develop recommendations that encourage more students and families to
choose active transportation through safer routes, improved connectivity,
and supportive programs.
• Engage Schools, Families, and Community Partners
ο Conduct meaningful outreach with students, parents, school staff,
neighborhood residents, and community organizations to ensure the SRTS
Plan reflects local needs and priorities.
• Identify and Prioritize High-Impact Improvements
ο Create a data-driven list of short-, medium-, and long-term projects, policies,
and programs that address barriers to safe school travel and support future
funding opportunities.
• Support Implementation of the Regional Safety Vision
ο Align Verona's Safe Routes to School Plan with the Greater Madison MPO
Regional Safety Action Plan and the SS4A program's goal of reducing serious
injuries and fatalities on the transportation network.
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Page 3 of 6
3. Scope of Services
The selected consultant is expected to provide bicycle and pedestrian planning expertise in
collaboration with City staff and the project team. The anticipated scope includes, but is not
limited to, the following tasks:
A. Project Coordination
• Participate in project kickoff and coordination meetings with City staff.
• Coordinate with City staff, schools, and project partners as directed.
B. Existing Conditions & Safety Analysis
• Review available crash data, traffic volumes, bus routes, school walking radiuses,
and pedestrian/bicycle volumes near schools and parks from various agencies, MPO,
and partners.
• Identify high-risk locations, including intersections, crossings, and corridors used by
students.
• Participate in or support field reviews of school and park areas, as needed.
• Review existing policies and ordinances related to walking and biking.
C. Safe Routes to School Assessment
• Evaluate walking and bicycling routes serving the City’s schools.
• Identify barriers and constraints to safe pedestrian and bicycle access.
• Assess multi-threat crossings and higher-speed roadway conditions near schools.
D. Recommendations & Countermeasures
• Develop planning-level bicycle and pedestrian safety recommendations, including:
o Engineering countermeasures (e.g., crossings, traffic calming, route
improvements);
o Non-engineering strategies (education, encouragement, policy, operations).
• Prioritize recommendations based on safety, feasibility, and impact.
• Recommend updates to existing or new policies and ordinances related to walking
and biking including but not limited to, zoning, land division, school siting design
guidelines, engineering specifications, and complete streets.
E. Engagement Support
• Recommend engagement activities with school communities and stakeholders to be
led by City staff and supported by the consulting firm.
• Provide technical input for two public meetings, materials, or presentations as
requested.
F. Documentation
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Page 4 of 6
Write a draft and final Safe Routes to School Plan.
• A draft table of contents has been provided to guide consultant efforts.
• Provide prioritized list of sidewalk and intersection projects to implement with
costs and potential funding sources.
• Provide case studies and/or recommendations regarding electric bicycles and
scooters.
• Provide ideas and sample resources for educational and encouragement to walk and
bike safely to be used after completion of the plan.
4. Project Schedule
The work is anticipated to begin in the fourth quarter of 2026, following execution of a
professional services agreement, and be completed by June of 2027. A detailed schedule will
be refined with the selected consultant.
5. Budget
The total project budget for the City of Verona Safe Routes to School Plan is $150,000,
funded through an 80% federal / 20% local match.
Consultants are asked to submit:
• A task-based fee proposal with an estimated not-to-exceed amount.
• Costs should be reasonable and proportionate to the scope described above.
6. Submittal Requirements
Each firm shall submit a concise quote that includes the following:
Cover Letter
• Confirm understanding of the project
• Identify the primary contact person
Proposed Approach
• Brief description of how the firm would perform the scope
• Identification of key tasks and methods
Project Team
• Names, titles, and roles of proposed staff
• Brief summary of relevant Bicycle/Pedestrian and SRTS experience
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Page 5 of 6
Cost Proposal
• Total proposed fee
• Breakdown by task or staff category, as appropriate
• Hourly rates (if applicable)
Relevant Experience
• Up to three examples of similar SRTS or bike/pedestrian planning projects
7. Evaluation Criteria
Quotes will be evaluated based on:
• Demonstrated understanding of the project
• Relevant bicycle and pedestrian / SRTS experience
• Proposed approach and clarity of scope
• Ability to meet schedule and coordination needs
• Cost effectiveness and value
8. Submittal Instructions
• Submission Format: PDF, no more than 20 pages (work samples not included)
• Delivery method: Email
• Submission Deadline: September 2, 2026 at 5 PM (CST)
• Submit to: afreiwald@veronawi.gov
9. Questions and Addenda
Questions regarding this RFQ should be directed to Ann Freiwald at
afreiwald@veronawi.gov no later than August 26, 2026 at 5 PM (CST).
Answers to questions submitted in writing will be posted by August 28, 2026, 12:00 PM
(CST).
10. Terms and Conditions
• The City reserves the right to request clarification or additional information.
• The City is not obligated to select the lowest cost quote.
• All work shall comply with applicable Federal SS4A grant requirements.
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Page 6 of 6
11. Contract Requirements
City standard contract will apply.
12. Background Materials (provided on file sharing site)
• Safe Streets for All (SS4A) Kick-Off Meeting (Greater Madison MPO)
• MPO Application to USDOT- August 2024
• Draft Table of Contents for the SRTS Plan
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CITY OF VERONA
BICYCLE AND PEDESTRIAN
PLANNING SERVICES SAFE
ROUTES TO SCHOOL PLAN
SEPTEMBER 2, 2026
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ENVISIONING WHAT COULD BE, THEN BUILDING IT
122 W. WASHINGTON AVENUE,
SUITE 550
MADISON, WI 53703
608.663.8082
TOOLEDESIGN.COM
August 31, 2026
City of Verona
ATTN: Ann Freiwald, Assistant City Administrator
Submitted via email to afreiwald@veronawi.gov
RE: V erona Bicycle and Pedestrian Planning Services Safe Routes to School Plan
Dear Ann Freiwald and Members of the Selection Committee:
The Toole Design Group Team congratulates the City of Verona for being selected as a recipient for Safe Streets
and Roads for All (SS4A) funding through the Greater Madison MPO. This award highlights the community’s
commitment and readiness to provide a safer, more welcoming environment for students to walk and bike to school.
This commitment and readiness is also evident in the public draft of the Envision Verona Comprehensive Plan,
which clearly demonstrates the public’s desire for safe, accessible active transportation options, especially
around schools and parks, which is a notable and important addition in comparison to a strictly school-related
Safe Routes to School (SRTS) plan. This addition of parks increases access for all community members to some of
the City’s most beautiful places and makes this plan applicable to all residents.
Verona is already a desirable community with a vision for the future. The community is rapidly growing—nearly
doubling in size over the last decade—and continues to grow due to economic opportunities, high quality of life,
and ideal location. This growth has and will continue to include the addition of thousands of families and their
school-age children who will be looking to navigate the city by foot or bike. This SRTS Plan is perfectly timed to
address these future needs; build upon the comprehensive plan’s findings; provide actionable, implementation-
ready recommendations; and continue to make Verona a livable, green community that attracts new residents.
Toole Design is pleased to submit our proposal for the Verona SRTS Plan. Our team’s extensive SRTS experience
gives us a keen appreciation of the importance and benefits that this project will bring to Verona’s students and
members of the community for years to come.
We bring over 23 years of experience leading the industry in SRTS, spanning rural and urban contexts; citywide,
districtwide, and school-specific SRTS planning; and education and encouragement program creation and
support. With a strong foundation in transportation planning, design, and engineering, our approach balances
national best practices with special attention to local contexts. Because we have recently completed the Madison
SRTS Plan and are in the final development stages of the WisDOT Multimodal Design Guidance, our team has recent
and local experience in not only identifying needs and recommending projects, but also in creating industry best-
practices for communities like Verona across the state.
Our proposed approach as described later in this submittal will help Verona create a SRTS Plan that identifies
priority engineering projects and non-engineering programs that can lead to measurable safety improvements
for students and families as they access schools and parks throughout the City. We have assembled a team of
skilled professionals uniquely qualified to achieve these results.
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ENVISIONING WHAT COULD BE, THEN BUILDING IT
Harry Graham, AICP, will lead our team as Project Manager. Harry was the Deputy Project Manager for the
Madison SRTS Plan, and will draw on his on past experience leading and supporting active transportation projects
throughout Wisconsin and the Midwest, including the Madison Pedestrian Plan. His background in land use
planning and zoning has prepared him to carefully evaluate the citywide policy context and its ability to facilitate
safe walking and bicycling to school and parks. Harry will be supported by Sonia Haeckel, as Principal-in-Charge
and QA/QC Lead. Sonia will leverage her experience as the Project Manager for SRTS plans across Wisconsin
and as the Madison Metropolitan School District’s first SRTS Coordinator. Tom Natwick, PE, will serve as the
Engineering Reviewer, with a careful eye towards design details. Sara Schooley will round out the leadership
team for this project as the Planning Lead, bringing her experience as Toole Design’s Midwest SRTS Lead; Project
Manager for the Kansas SRTS Program, which delivers up to eight SRTS Plans annually for communities across
the state; and Project Manager for numerous SRTS projects throughout the U.S., which often focus on education,
encouragement, and communications.
We are excited to partner with the Wisconsin Bike Fed, who will assist with school and park site visits, the
e-bike and micromobility memo, and sample resources for education and encouragement. If selected, we have
also confirmed the volunteer involvement of Darrin Wasniewski from AARP, who will participate in the planning
process as a key community partner and with a unique perspective planning for community- and age-friendly
routes to schools, parks, and other local destinations.
We are confident in our team’s ability to help the City of Verona create an effective and implementable SRTS plan,
and we will commit the necessary resources to perform the work on schedule and within budget. We acknowlege
the FAQ memorandum posted on August, 28, 2026. Our Project Manager Harry Graham is available to discuss our
proposal further and answer your questions. He can be reached at hgraham@tooledesign.com or at 608.341.2591.
Thank you for this opportunity and for considering our team.
Sincerely,
Ciara Schlichting, AICP
Director of Operations, Midwest
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TABLE OF CONTENTS
Cover Letter
1: PROPOSED APPROACH
Approach 3
Schedule 11
2: PROJECT TEAM
Firm Profile 12
Organizational Chart 13
Resumes i.1
3: COST PROPOSAL
Cost Proposal 14
4: RELEVANT EXPERIENCE
Relevant Experience 15
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1
PROPOSED APPROACH
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VERONA BICYCLE AND PEDESTRIAN PLANNING SERVICES SRTS PLAN | TOOLE DESIGN
Our team will be led by Harry Graham (center), a hands-on planner.
APPROACH
TASK 1: PROJECT MANAGEMENT
AND COORDINATION
Toole Design will coordinate closely with the City of
Verona throughout the project. Harry Graham will lead
our team as the Project Manager and will be the City’s
consistent point of contact. While the City of Verona is
the ultimate client for this project, success will rely on
consistent coordination and communication between
internal City departments—e.g., Public Works,
Recreation, Communications, etc.—and the VASD.
As such, the Toole Design Team recommends that the
City establish a Project Management Team (PMT) that
includes one or two representatives of each of those
organizations who will have a stake in implementing
the recommendations in this SRTS Plan. Most of
the subtasks in Task 1 reference this PMT, with the
assumption the City will establish the PMT before
Project Kickoff in Task 1.1. Toole Design will assist in
PMT member selection as requested.
TASK 1.1: PROJECT KICKOFF
Toole Design will begin the project by preparing three
documents; 1) a work plan memo based on the scope
of work that provides additional detail and clarity for
key tasks, 2) a project schedule that depicts the time
period of each task in the work plan, and 3) an initial
data request memo requesting GIS and other data that
will be used throughout the project.
Toole Design will host a kickoff meeting with City staff
to review these items and seek feedback. This meeting
will include discussion about opportunities and
challenges, define deliverables, refine the work plan
and project schedule, and establish communication
protocols. Based on feedback from City staff, Toole
Design will revise the draft work plan memo and
schedule before providing final versions to the city.
The City of Verona has outlined a clear,
implementation-focused approach to create a Safe
Routes to School (SRTS) Plan. Toole Design, working
with Wisconsin Bike Fed and AARP, is uniquely qualified
to implement this approach and knows what takes to
identify projects and create safe networks for people
of all ages and abilities using data, technical and design
expertise, community input, and an understanding of
implementation challenges and realities.
SRTS plans require the participation, investment, and
commitment of both municipal and school district
jurisdictions. One of the keys to the success of this
plan will require engaging multiple points of contact
within the Verona Area School District (VASD). Central
to our SRTS approach is demonstrating to school
representatives how SRTS projects and programs
can help VASD, such as by offering support for
programs that improve student attendance and health
or by reducing their transportation costs, rather
than burden them with more unfunded plans or
responsibilities to implement.
We developed the following approach based on our
understanding of the project. If selected, we will work
with the City to adjust the approach based on your
needs and feedback to complete the proposed scope
successfully, on time, and on budget.
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VERONA BICYCLE AND PEDESTRIAN PLANNING SERVICES SRTS PLAN | TOOLE DESIGN
TASK 1.2: PROJECT ADMINISTRATION
AND COORDINATION
Toole Design will facilitate bi-weekly coordination
calls with the PMT to share updates, address any
outstanding needs, and solicit feedback. Each call will
include a brief agenda and follow-up summary with
next steps and action items. Additional coordination
may occur as needed to address unforeseen issues.
We will submit progress reports and invoices monthly
via email.
TASK 1 DELIVERABLES
▪ Kickoff meeting agenda and notes
▪ Draft and final scope of work and project schedule
▪ Data request memo
▪ Monthly coordination calls, including agendas and
notes/summaries for each
▪ Monthly invoice package and progress report
TASK 2: EXISTING CONDITIONS
AND SAFETY ANALYSIS
TASK 2.1: DISCOVERY AND
EXISTING CONDITIONS ANALYSIS
The Toole Design Team will review and compile
existing or previous plans, policies, information,
and programs that relate to walking and biking at
VASD schools. At a minimum, this will include crash
data; bus routes and school walking radii; vehicular
volumes; any available pedestrian/bicycle volumes
near schools or parks; VASD’s Unusually Hazardous
Transportation (UHT) plan; and municipal ordinances
and VASD policies related to walking and biking.
We will perform a detailed review of the Greater
Madison MPO’s Regional Safety Action Plan to
ensure that any draft infrastructure and policy
recommendations that will dovetail with the MPO’s
plan. We will summarize this information in a memo
or slide deck, as preferred by the City, with key
takeaways highlighted.
OPTIONAL TASK A:
PEDESTRIAN AND BICYCLIST COUNTS
In the event that pedestrian and bicyclist volume
data is not available at the locations that are
needed, Toole Design can collect pedestrian
and bicyclist volume data using our Miovision
traffic camera. The camera has the ability to
count multimodal users, where they are (e.g.,
the street versus the sidewalk), and/or identify
any potential conflicts. The traffic camera can
record up to five days of footage with each
deployment. For any camera deployments, the
City would be responsible for any permissions
or necessary permits.
TASK 2.2: FIELD REVIEW
To complement the policy, plan, and data review,
Toole Design will lead, or if desired by the City,
support the City in field reviews of school and park
areas. These reviews will include documenting
existing conditions, facilitating discussions about site
history or future City plans, and taking photographs
for future use and review.
Toole Design has extensive experience conducting school site visits
using various platforms to ensure reliability and consistency.
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VERONA BICYCLE AND PEDESTRIAN PLANNING SERVICES SRTS PLAN | TOOLE DESIGN
TASK 2.3: PRELIMINARY HIGH-RISK
LOCATION IDENTIFICATION
Based on the findings from Tasks 2.1 and 2.2, Toole
Design will identify preliminary high-risk locations,
corridors, or areas where future projects should be
proposed. We will communicate this information using
clear and easy-to-read maps showing existing conditions
(e.g., locations of school crossing guards, walking and
bicycling facilities, crash locations, planned projects)
and identified high-risk areas. These maps will serve
as the basemaps for engineering recommendations
and communication purposes throughout the project.
OPTIONAL TASK B:
STUDENT TRAVEL TALLY
One of this project’s goals is to increase walking
and biking to school. We can only know if the
goal is achieved by comparing before and after
data on mode split. Toole Design has experience
working with schools and districts to develop an
easy to use online form or hard copy worksheets
to collect student travel data, and we can work
with VASD representatives to help coordinate
a single day student travel tally to determine
current walking and biking rates at all VASD
schools. This data can help inform the approach
to prioritizing infrastructure projects and serve
as a baseline for future program evaluation.
TASK 2 DELIVERABLES
▪ Existing conditions memo or slide deck
▪ Organization for or support of field review
▪ Basemaps for each location with preliminary
high-risk locations identified
(assumed 13—eight schools and five parks)
▪ Optional: Pedestrian and bicycle counts
▪ Optional: Coordination and data compilation of
student travel tally
TASK 3: SAFE ROUTES TO
SCHOOL SITE ASSESSMENTS
TASK 3.1: SCHOOL SITE VISITS
We will use the basemaps developed in Task 2.3 to
develop a map-based field review app on the Felt
or Fulcrum platforms to collect data. Each issue we
identify during the field review be paired with one or
more infrastructure or program recommendation, using
best practices and state and local guidance, which will
inform the recommendations developed in Task 4.
The Toole Design Team will conduct walking and/or
biking audits at the eight school sites, timing the audits
around arrival or dismissal to better see and analyze
traffic patterns and conflicts. We will pay special
attention to walking and bicycling routes, high-speed
roadways, and multi-threat crossings near schools.
PMT members, VASD staff, and school stakeholders
will be invited to participate in the audits. Each audit
will include an interview with school leadership to
ask about their safety concerns related to students
walking and biking to school, which could be done in-
person during or after the site visit, or virtually.
Sample school basemap created by Toole Design, used for
fieldwork observations and infrastructure planning. The basemap
notes high-risk areas and planned facilities.
Crossing Guard
Traffic Signal
Sidewalk
Existing Shared Use Path
Planned Shared Use Path
Existing Bike Lane
Planned Bike/Bus Lane
Planned Bike Boulevard
Complete Green Streets AAA Bike Network
High Injury Network from Vision Zero Plan
Bike Crashes (2022-2024)
Pedestrian Crashes (2022-2024)
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VERONA BICYCLE AND PEDESTRIAN PLANNING SERVICES SRTS PLAN | TOOLE DESIGN
TASK 3.2: PARK SITE VISITS
Using a version of the field review app developed for Task 3.1, the Toole Design Team will conduct walking or biking
audits at the five park sites, making an effort to time the audits around park programming or identified busier
times to better see and analyze traffic patterns and conflicts. As with the school site visits, we will pay special
attention to walking and bicycling routes, high-speed roadways, and multi-threat crossings near these parks.
Stakeholders such as City staff or members of school or park committees could participate, if desired.
OPTIONAL TASK C: AARP WALK AUDIT
AARP has a distinguished history of leading and participating in walk audits that assess a community’s
walkability for all ages and abilities using their Walk Audit Tool Kit. During the walk audit, participants
observe and evaluate the walkability of a location to identify and document if and how pedestrians can
safely travel along a street, navigate an intersection, and reach their destinations. Because their walk audit
process is not specifically school-focused, it can serve as a complement to Toole Design’s methodology and
bring a broader perspective knowing that schools often serve as community assets. AARP’s walk audits
can also serve as education opportunities for participants and outreach for the project, as AARP staff have
deep expertise in facilitating discussions around walkability and safety.
OPTIONAL TASK D: SCHOOL TRAVEL PLANS
Every year, schools send out information about how to drop off or pick up your student. Toole Design has
found that the graphics, messaging, and information that schools often send are confusing, incomplete, or
only focused on parking and driving. The Toole Design Team can develop a short, easy-to-read template to
help schools communicate with families about how everybody—people walking, biking, driving, and taking
the bus—should navigate the school campus during arrival and dismissal. These documents, known as
School Travel Plans, would include tips and information about walking, biking, and driving safety, as well as
bus routes. These plans would be developed in PowerPoint or another program VASD can access, so they
can be easily updated in future years.
Toole Design developed
traffic safety brochures
for 23 Madison schools to
distribute to students and
caregivers. Each brochure
provides directions for
students traveling via bus,
car, walking, or biking.
Schools were encouraged
to update their brochure as
traffic conditions change.
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VERONA BICYCLE AND PEDESTRIAN PLANNING SERVICES SRTS PLAN | TOOLE DESIGN
TASK 3.3: HIGH-RISK
LOCATION IDENTIFICATION
Starting with the locations identified in Task 2.3, Toole
Design will use information gathered from the walk
audits around the schools and parks to determine
high-risk locations that need improvements. These
locations would include areas that restrict walking or
biking, or are notably unsafe due to speeds, volumes,
or roadway design. We will show these locations in
updated basemaps created in Task 2.
TASK 3 DELIVERABLES
▪ Site visits around each location (13 total)
▪ Updated high-risk location maps
▪ Optional: AARP walk audit around schools
▪ Optional: School travel plan for each school
(draft and final)
TASK 4: RECOMMENDATIONS
AND COUNTERMEASURES
TASK 4.1: SRTS FRAMEWORK
Based on the information gathered during Tasks 2
and 3, and conversations with the PMT, the Toole Design
Team will develop a draft framework, including a vision
and goals, for SRTS in Verona. This framework will
guide the development of SRTS policies, procedures,
and programs in the City and VASD. We anticipate that
goals would align with those stated in the RFQ, notably
those focused on improving students’ safety and
increasing rates of walking and biking to school.
TASK 4.2: PLANNING-LEVEL
BICYCLE AND PEDESTRIAN
SAFETY RECOMMENDATIONS
The Toole Design Team will develop a suite of
recommendations to help mitigate the risks at
the identified high-risk locations and help meet
plan goals developed in Task 4.1. Any engineering
recommendations and countermeasures will be based
on local, state, or best practice design guidance, such
as the FHWA Safe Transportation for Every Pedestrian
(STEP) Guide, and will use Toole Design’s expertise
in designing space for children, acknowledging that
children navigate space and have different abilities
than adults. More about Toole Design’s approach for
designing for children can be found at
tooledesign.com/insights/2024/10/best-practices-for-
safe-routes-to-school/ .
We will complement engineering recommendations
with non-engineering recommendations related to
education, encouragement, policy, and operations
that will help individual schools and the broader
community meet the goals identified in Task 4.1. For
each non-engineering recommendation, our team
will identify the lead agency or organization for
implementation and any partner organizations that
are instrumental for success.
We will present draft recommendations to the PMT
in a narrative table. We will accompany engineering
recommendations with a map. Our recommendations
will specify whether they apply to a specific school,
neighborhood, and/or the entire Verona community.
TASK 4.3: PROJECT PRIORITIZATION
Once recommendations are determined, they will be
prioritized based on safety, feasibility, and impact,
as noted in the RFQ. Toole Design will work with the
PMT to measure each proposed recommendations’
safety, feasibility, and impact value using quantitative
or qualitative data to inform a transparent, replicable
prioritization process. Toole Design will work with the
PMT to decide whether these criteria are of equal value
in the prioritization process or if weighing is preferred.
If desired, and once the metrics are determined for
safety, feasibility, and impact, Toole Design can run the
prioritization process for multiple scenarios to better
understand the impact weighing may have on outcomes.
We will summarize the prioritization process in a short
memo that describes the methodology, data used,
rationale, and, finally, project priorities.
Adult crossing guards help students who are walking and
biking to schools.
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TASK 4.4: POLICY AND
ORDINANCE RECOMMENDATIONS
City policies and ordinances, especially those related
to land use, school siting, and roadway design, are
instrumental to creating or reconfiguring a community
to encourage walking and biking, and to make the
street network safer for all users. Building off the
information gathered in Task 2.1 and using knowledge
gained from additional tasks, Toole Design will
recommend changes to City policies and ordinances
that would help meet the plan’s identified goals. We
will sort these recommendations into prioritization
tiers using safety, feasibility, and impact, in order to
help guide the City as to what to do first.
OPTIONAL TASK E:
ENGINEERING COST OPINIONS
Toole Design has experience developing
planning-level cost opinions for infrastructure
types, which helps communities budget for
future work and weigh infrastructure decisions.
Toole Design can provide a table showing unit
costs for infrastructure types to help decision-
makers and the community make fully educated
decisions about what they build in the future.
TASK 4 DELIVERABLES
▪ SRTS framework memorandum (draft and final)
▪ Infrastructure recommendations (draft and final)
▪ Non-infrastructure recommendations
(draft and final)
▪ Project prioritization memo (draft and final)
▪ Policy and ordinance recommendations
(draft and final)
▪ Optional: Engineering cost estimates
TASK 5: ENGAGEMENT SUPPORT
Meaningful engagement with Verona students,
schools, and community members is essential to
creating and, eventually, implementing the SRTS
Plan. Public engagement serves two important
purposes for SRTS projects—it gathers feedback
from stakeholders, and it brings awareness to the
City’s SRTS work. Toole Design, the Bike Fed, and
AARP have deep experience conducting proactive and
creative outreach to engage the community, including
authoring the APA-WI award-winning ECWRPC Equitable
Engagement Toolkit. Listening and creating experiential
opportunities will be the foundation of our community
engagement approach for this project.
TASK 5.1: ENGAGEMENT
STRATEGY RECOMMENDATIONS
Toole Design has extensive experience developing
SRTS public engagement strategies for communities
of all shapes and sizes. This experience has also
shown us that every community is unique and needs
a tailored approach. Toole Design staff will work with
the PMT to develop an engagement strategy that
works for Verona and can be efficiently implemented
by City staff and, as needed, supported by the Toole
Design Team.
TASK 5.2: ENGAGEMENT
TECHNICAL SUPPORT
Toole Design will provide technical input for up to
two public meetings, materials, or presentations as
requested. This can include creating or commenting on
maps, posters, and/or slides for presentations.
Harry Graham facilitated a workshop with high school students
at Memorial High School in Madison, WI, as part of the Madison
SRTS project.
Wisconsin Bike Fed’s Shawn Koval leading school-based
engagement in Madison, WI.
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OPTIONAL TASK F: SCHOOL-SPECIFIC
ENGAGEMENT ACTIVITIES
Caregivers are key decision-makers who shape
students’ school travel habits and patterns.
Understanding their concerns is essential to
creating an impactful list of recommendations.
Most SRTS projects that Toole Design leads
include an online survey to ask caregivers
where their traffic safety concerns are, as well
as invite feedback on general travel concerns.
Toole Design has also had great success
with pop-up activities for school-specific and
family-focused events, such as welcome nights
or Fall Fest. Toole Design can develop a “pop-
up in a box” kit to allow staff to efficiently
conduct pop-up engagement at schools, parks,
and targeted events. This kit can also be used
throughout the life of the project by the Toole
Design Team and/or City staff, as specified in
the Engagement Strategy.
TASK 5 DELIVERABLES
▪ Draft and final engagement strategy memorandum
▪ Support with engagement activities
▪ Optional: School-specific engagement activities
TASK 6: DOCUMENTATION
TASK 6.1: DRAFT AND FINAL
SAFE ROUTES TO SCHOOL PLAN
The Toole Design Team will use information gained
and decisions made from prior tasks to draft a
SRTS plan that follows the outline provided as
part of the RFQ. This draft will effectively explain
the analysis, vision, goals, and input that shaped
the recommendations; include a prioritized table
of pedestrian and bicycle projects; and provide
information on costs and potential funding sources.
Toole Design will work with the PMT if there is a
need to deviate from the proposed outline. Toole
Design will provide one content draft in Word for the
PMT to review, followed by a laid out version that
incorporates a first round of PMT comments.
After receiving PMT comments on the layout
draft, Toole Design will update the report. We will
incorporate comments on the layout draft in the
revised layout draft for public review. Toole Design
will incorporate any public feedback, as directed
from the PMT, to develop a final plan, which will
be delivered as a PDF to allow online access to the
plan by the community and stakeholders. Toole
Design will provide all editable files associated with
plan, including but not limited to GIS, InDesign, and
Microsoft Word files, as requested.
TASK 6.2: E-BIKE AND
MICROMOBILITY SAFETY MEMO
Recent research led by Toole Design for Minnesota
DOT identified how e-bikes and other e-devices
improve mobility equity for young people, especially
those from low-income households and those who
don’t drive. We also know that e-bikes and e-scooters
can be safety hazards, and that communities
throughout the U.S. are seeing an increase in youth
e-device-related injuries. The Toole Design Team will
draft a report summarizing case studies and providing
recommendations for promoting the safe use of
e-bikes and e-scooters by VASD students. As the
state’s leader in e-bike education, The Bike Fed will
work closely with Toole Design’s New Mobility Practice
Lead, Calvin Thigpen on this task.
E-motos are not allowed on sidewalks, bike lanes,
or multi-use trails. They are motor vehicles, in
terms of where and how they can operate.
Electric bikes (e-bikes) are
convenient, fun, and increasingly
popular on Minnesota streets and
paths. Like any new technology, they
can also create confusion: What
counts as an e-bike? Where are they
allowed? How do you e-bike safely?
Read on to learn everything you need to
know about riding e-bikes in Minnesota!
Three classifications? Geez Louise.
There are three classifications of e-bikes based on how the bike
operates and how fast it can go. And don’t confuse an e-moto for an
e-bike. They have different characteristics and rules!
CLASS 1 CLASS 2 CLASS 3
Age Requirement 15 years old 15 years old 15 years old
Max Speed 20 mph 20 mph 28 mph
Pedal Assist
Throttle Assist
W AIT...IS THA T AN
E-MOTO?
E-motos are over 750 watts, can go
over 28mph, and often have pedals that
don’t move.
E-moto users must have a motorized
bicycle permit or driver’s license and
be registered with the DMV. If you are
unsure whether something is an e-bike
or e-moto, check with the retailer
or manufacturer.
No speed hacks, folks. Any modification that
bypasses speed control is illegal and voids the
e-bike’s warranty. If your bike doesn’t align
with any of the above classes, it’s not an e-bike.
Toole Design used local regulations and best practices to create
an e-bike guide for MnDOT. This guide was complemented by
additional resources specifically targeted towards caregivers,
students, youth e-bike riders, and youth that are riding e-motos.
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TASK 6.3: SAMPLE RESOURCES FOR
EDUCATION AND ENCOURAGEMENT
Toole Design knows that safety and increases in
walking and biking rates are not solely due to projects
on the ground. These outcomes are driven by students,
caregivers, and community members understanding
how to walk and bike safely and comfortably, and
being either incentivized or encouraged to walk or bike
for recreation or transportation.
Toole Design has been creating education and
encouragement resources for over two decades, and
is familiar with industry best practices and ideas. We
will condense this knowledge into a memo to leave
the PMT with a list of ideas and sample resources
to use as a starting point for future education and
encouragement strategies.
OPTIONAL TASK G:
E-BIKE EDUCATIONAL MATERIALS
Toole Design is known for exceptional
educational material that creatively
communicate complicated information. Toole
Design has just completed a set of Minnesota-
specific materials for students, caregivers,
and broader community members—including a
buyer’s guide, bike information hangers, and an
in-class presentation—that will be used to share
accurate information about e-bikes throughout
the state. If desired, Verona-specific e-bike
information can be created to assist in future
e-bike information and education efforts.
TASK 6 DELIVERABLES
▪ SRTS Plan content draft (Word)
▪ Layout draft (PDF) and revised layout draft (PDF)
▪ Final plan (PDF)
▪ Plan design files and maps
▪ E-bike and micromobility safety memo
(draft and final)
▪ Education and encouragement resources memo
(draft and final)
▪ Optional: E-bike education materials
TOOLE DESIGN’S EDUCATION AND
ENCOURAGEMENT EXPERIENCE
Toole Design has a national reputation for helping
clients implement groundbreaking engagement
and encouragement events, including the Elk
Grove Cycle Quest one day event, which was
organized the Planning Lead Sara Schooley, and
taught children and their caregivers about bike
safety and encouraged bicycling through a variety
of hands-on activities along the city’s trails.
▪ Kansas SRTS: Toole Design manages
multiple education- and encouragement-
focused communications campaigns. We have
developed communications and resources, as
well as managed a popular webinar series on
active transportation topics.
▪ Orange County Transportation Authority
(OCTA) Electric Bicycle Safety Plan: Toole
Design completed a regional effort to
provide a strategic approach to outreach,
education, encouragement, data collection
and management, and funding for safe
e-bike operations. We developed multiple
outreach and engagement activities, such as
e-bike rodeos and educational workshops.
▪ Alameda County Transportation
Commission’s SRTS Program: Toole Design
has led the Education, Communication, and
Outreach contract since 2017. We designed
curriculum materials to equip school staff
and students with knowledge about safe
behaviors, focusing on key issues related
to helmet requirements, minimum age
requirements, and applicable traffic laws,
and the differences between a legal e-bike
and an out-of-class “e-moto.”
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l Meetings
TASK
2026 2027
Oct Nov Dec Jan Feb Mar Apr May June
1: PROJECT MANAGEMENT AND COORDINATION
1.1: Project Kickoff l
1.2: Project Administration and Coordination l l l l l l l l l
2: EXISTING CONDITIONS AND SAFETY ANALYSIS
2.1: Discovery and Existing Conditions Analysis
2.2: Field Review
2.3: Preliminary High-Risk Location Identification
3: SAFE ROUTES TO SCHOOL SITE ASSESSMENTS
3.1: School Site Visits
3.2: Park Site Visits
3.3: High-Risk Location Identification n
4: RECOMMENDATIONS AND COUNTERMEASURES
4.1: SRTS Framework n
4.2: Planning-Level Bicycle and Pedestrian Safety Recommendations n
4.3: Project Prioritization n
4.4: Policy and Ordinance Recommendations n
5: ENGAGEMENT SUPPORT
5.1: Engagement Strategy Recommendations n
5.2: Engagement Technical Support
6: DOCUMENTATION
6.1: Draft and Final Safe Routes to School Plan n
6.2: E-bike and Micromobility Safety Memo n
6.3: Sample Resources for Education and Encouragement n
SCHEDULE
The Toole Design Team will commit the staff and resources necessary throughout the duration of this Safe Routes to School project. This schedule includes
time necessary for PMT review and comment incorporation, to ensure that all deliverables are of the highest quality. We will finish existing conditions and
safety analyses by the end of 2026 in anticipation of conducting school and park site visits in early 2027, while concurrently developing the SRTS planning
framework. However, we are flexible and are willing to refine the project schedule in collaboration with City staff.
n Deliverables
11VERONA BICYCLE AND PEDESTRIAN PLANNING SERVICES SRTS PLAN | TOOLE DESIGN
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PROJECT TEAM
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FIRM PROFILES
TOOLE DESIGN
Toole Design is a leading planning, urban design,
and engineering firm specializing in multimodal
transformation. Toole Design has a deep bench
of SRTS-experienced staff in our Midwest offices,
including our Madison team, as well as numerous
SRTS plan templates which have become best practice
throughout the industry.
SRTS is more than an area of expertise for us: it’s a
movement we believe in. SRTS programs not only
improve safety for all users, but they also encourage
lifelong healthy habits, empower students, foster
community, and contribute to broader climate and
mode shift goals. We are committed to helping make
active transportation a safe, accessible option for every
student. We know how empowering it is for a child to
feel safe walking or biking to school, and we work every
day to make that feeling possible for all students.
No other firm can claim 23 years of sustained focus
on SRTS—and fewer still have shaped the field the
way our team has. We bring that depth of experience
because we genuinely believe in what this work
can do: increase safety for all road users, support
children’s health and independence, and build the kind
of community where active transportation is a viable
option for everyone.
Toole Design's philosophy is to put people first in all our SRTS planning, design, and engineering projects that increase the access,
comfort, and safety of all road users, regardless of mode.
WISCONSIN BIKE FED
The Wisconsin Bike Fed (Bike Fed) is a statewide
organization that has advocated for safe, accessible, and
equitable active transportation in Wisconsin for more
than 30 years. The Bike Fed has extensive experience
developing and implementing SRTS programs that engage
students, families, schools, and communities in creating
safer, more accessible ways to walk, bike, and roll.
The Bike Fed currently serves as the Safe Routes
to School provider for Dane County, partnering with
schools and community organizations across the
region on education, encouragement, engagement, and
evaluation initiatives. The Bike Fed recently partnered
with the City of Madison, Madison Metropolitan School
District (MMSD), and Toole Design to develop a citywide
SRTS strategic plan. As part of the project team, the
Bike Fed contributed to data collection, including
school and dismissal observations; provided input on
communications and evaluation materials; and led high
school student engagement activities.
The Bike Fed has established relationships in Verona
through its SRTS programming, including supporting
Verona Area School District schools through the
annual Walk or Wheel Challenge. In addition, the Bike
Fed serves alongside the Verona Police Department
as a member of the Dane County Traffic Safety
Commission, providing an ongoing opportunity to
collaborate with regional traffic safety partners on
local priorities.
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ORGANIZATIONAL CHART
The organizational chart below illustrates our proposed approach to staffing the various elements of the Verona
Bicycle and Pedestrian Planning Services Safe Routes to School Plan. Staff resumes begin on the following page.
CITY OF VERONA
PROJECT MANAGER
Harry Graham, AICP T
PRINCIPAL-IN-CHARGE
AND QA/QC LEAD
Sonia Haeckel T
TASK 2: EXISTING CONDITIONS
AND SAFETY ANALYSIS
Sara Schooley T
Planning Lead
Michael Mitchell T
Planning Support
HaoChe Hung T
Analysis Lead
TASK 3: SRTS
SITE ASSESSMENTS
Sara Schooley T
Planning Lead
Michael Mitchell T
Planning Support
Shawn Koval W
Bicycle Education Lead
Chloe Machula W
Bicycle Educator
TASK 4: RECOMMENDATIONS
AND COUNTERMEASURES
Sara Schooley T
Planning Lead
HaoChe Hung T
Analysis Lead
Tom Natwick, PE T
Engineering Reviewer
Michael Mitchell T
Planning Support
TASK 5:
ENGAGEMENT SUPPORT
Sara Schooley T
Planning Lead
Sarah Skolaski T
Graphic Designer
Michael Mitchell T
Planning Support
Shawn Koval W
Bicycle Education Lead
Chloe Machula W
Bicycle Educator
TASK 6. DOCUMENTATION
Sara Schooley T
Planning Lead
HaoChe Hung T
Analysis Lead
Tom Natwick, PE T
Engineering Reviewer
Sarah Skolaski T
Graphic Designer
Michael Mitchell T
Planning Support
Calvin Thigpen, PhD T
New Mobility Advisor
Shawn Koval W
Bicycle Education Lead
Chloe Machula W
Bicycle Educator
T Toole Design
W Wisconsin Bike Fed
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VERONA BICYCLE AND PEDESTRIAN PLANNING SERVICES SRTS PLAN | TOOLE DESIGN
Sonia is Toole Design's Madison Office Director. Having previously served as the
Safe Routes to School (SRTS) Coordinator for the Madison Metropolitan School
District, she is also one of Toole Design's SRTS experts. She has managed a range
of both community-level and school-level SRTS planning projects in over ten states,
and for the National SRTS Clearing house. In addition to her planning work, Sonia
is involved in many projects focusing on bicycle and pedestrian safety education
for children: she can draw on her years of experience helping teach children safe
bicycling to understand the challenges and rewards such programs can bring.
SELECTED PROJECT EXPERIENCE
Madison SRTS Plan, Madison, WI
Sonia was the Project Manager for this ambitious SRTS plan. The plan included
a Strategic Plan for the City that includes a methodology for determining when
the school district should provide bus service due to transportation hazards; a
communications toolkit for promoting safe routes to school, and program and
policy recommendations for the City, school district, and other partners. The project
included 23 school-specific plans that will recommend changes to infrastructure
and school arrival/dismissal operations to improve traffic safety around schools.
The City, the school district, and the Wisconsin Bike Fed were co-equal partners in
this project, requiring extensive coordination and collaboration.
Sun Prairie in Motion Active Transportation Plan, Sun Prairie, WI
As Project Manager, Sonia oversaw the development of bicycle and pedestrian
infrastructure and policy recommendations for this rapidly-growing suburb of Madison.
Green Bay Safe Walk and Bike Plan, Green Bay, WI
Sonia’s work on the Safe Walk and Bike Plan focused on quality control for the
infrastructure plans of the 38 schools in the Green Bay Area Public School District,
and recommendations for yellow school bus transportation boundaries and policy.
She also assisted with in-person and online engagement.
Billings SRTS Plan Update, Billings, MT
Sonia used her extensive SRTS experience to provide logistical and technical
support for the Billings SRTS Plan. She oversaw the field work assignments, maps,
and data needs for a week's visit to Billings to conduct field work and observe
arrival or dismissal at all 22 elementary schools in the City. The Toole Design Team
used her template and guidance to provide a unified set of priority concerns and
recommendations at each of the 22 schools. She also provided quality assurance
reviews for the recommendations.
OTHER RELEVANT EXPERIENCE
Anne Arundel County Safe Routes to School, Anne Arundel County, MD
La Crosse SRTS Update, La Crosse, WI
Sun Prairie Vision Zero Action Plan, Sun Prairie, WI
PRINCIPAL-IN-CHARGE AND QA/QC LEAD
TOOLE DESIGN
PROFESSIONAL
HIGHLIGHTS
Years of Experience: 21
Toole Design: 2015-Present
Madison Metropolitan School
District: 2012-2015
Southeastern Wisconsin
Regional Planning Commission:
2005-2012
EDUCATION/
CERTIFICATION
Master of Science,
Urban and Regional Planning,
University of Wisconsin: 2005
Bachelor of Arts,
Political Science,
Haverford College: 2000
AWARDS
Best Practice Award (Wisconsin
Chapter of the American
Planning Association) for the
City of Sun Prairie Vision Zero
Action Plan: 2025
Best Practice Award (Wisconsin
Chapter of the American
Planning Association) for
the Madison Complete Green
Streets Plan: 2023
Planning Excellence Award
(Wisconsin Chapter of the
American Planning Association)
for the Dane County Bicycle
Wayfinding Manual: 2017
APPOINTMENTS/
AFFILIATIONS
Wisconsin Chapter of
Association of Bicycle and
Pedestrian Professionals
SONIA HAECKEL
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VERONA BICYCLE AND PEDESTRIAN PLANNING SERVICES SRTS PLAN | TOOLE DESIGN
Harry is a project planner with public and private sector experience in developing
long-range transportation plans, multimodal transportation plans, land use
plans, and comprehensive plans, resilience and hazard plans, and urban design
and land development regulations. He has served clients in several states by
helping to develop plans that link transportation and land use to promote active
transportation and smart growth principles. Harry specializes in land use
planning, multimodal transportation planning, and public engagement. Harry
has experience managing SRTS work, studying school transportation safety
audits, designing school campus travel brochures, developing school-specific
infrastructure plans, and conducting school-based outreach.
SELECTED PROJECT EXPERIENCE
Madison SRTS Plan, Madison, WI
Harry served as the Deputy Project Manager on this plan to improve student safety
and promote active transportation to and from schools. The plan includes localized
infrastructure recommendations and district-wide policy recommendations.
In addition to school site visits to assess infrastructure, he conducted pop-
up engagement events at schools to hear from community members what
infrastructure investments and policy changes they would most value.
Madison Pedestrian and Bicycle Planning, Madison, WI
Harry served as a project planner on this plan to develop both a standalone
Pedestrian Plan and an updated High Comfort Bicycle Network for the City of
Madison. The Pedestrian Plan recommends infrastructure projects to fill gaps
in the sidewalk network and enhance pedestrian crossings as well as policy and
program recommendations. Harry is the primary author of the Pedestrian Plan.
SLATS Active Transportation Plan, Beloit, WI
Harry served as a project planner on this active transportation plan for the
Stateline Area Transportation Study (SLATS) MPO. He managed the bicycle level of
traffic stress analysis that informs the plan's bikeway recommendations and led
mapping efforts while contributing to developing programmatic recommendations.
Omaha SRTS Policy, Omaha, NE
Harry serves as a project planner for this project to develop policies, standards,
and guidance for the City of Omaha's SRTS program. Toole Design is analyzing
nationwide SRTS policies and best practices. Harry is leading efforts to synthesize
other successful policies and national best practices to inform updates to Omaha's
school traffic safety policies.
OTHER RELEVANT EXPERIENCE
Bristol Pedestrian and Multi-use Path Plan, Bristol, WI
River Falls Safety Action Plan, River Falls, WI
West Bend Safety Study, West Bend, WI
NDOT Complete Streets Implementation
Stoughton Road Engagement, Madison, WI
PROJECT MANAGER
TOOLE DESIGN
PROFESSIONAL
HIGHLIGHTS
Years of Experience: 7
Toole Design: 2025-Present
Regional Planning Commission
of Greater Birmingham:
2020-2025
Bay-Lake Regional Planning
Commission: 2019-2020
EDUCATION/
CERTIFICATION
Master of Community Planning,
Auburn University: 2019
Master of Arts, Anthropology,
University at Albany,
SUNY: 2016
Bachelor of Arts, Anthropology,
University of Alabama: 2014
American Institute of
Certified Planners
APPOINTMENTS/
AFFILIATIONS
American Planning Association
Association of Pedestrian
and Bicycle Professionals
Madison Urban Design
Commission (2024-2025)
HARRY GRAHAM, AICP
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Sara is a Principal Planner who focuses on bicycle and pedestrian planning,
public outreach, and engaging historically marginalized communities. At
Toole Design, Sara specializes in developing public engagement strategies,
transportation safety campaigns, Safe Routes to School efforts, and pedestrian
design guides. She is comfortable with clients of any size or geography, having
led projects from Milwaukee, WI, to Billings, MT, to Portland, OR. She serves as
Toole Design's Midwest SRTS lead, using her experience from both the private and
public sectors to help clients throughout the region stay on the forefront of the
industry while developing implementable plans.
SELECTED PROJECT EXPERIENCE
Madison SRTS Plan, Madison, WI
Sara was the Engagement Lead for this project which will not only created a SRTS
Framework the entire City, but also developed school-specific plans for select
schools. The engagement efforts include a variety of in-person and virtual strategies,
such as online surveys and webmaps, interviews, focus groups, walk audits, and
stakeholder meetings. Sara led a team for walk audits at elementary, middle, and high
schools to identify issues and recommend projects. Sara also led the development
of a series of communications templates—including social media, e-newsletters, and
yard signs—that could be used as individual schools and the broader school district
distributes information about the final plan and project recommendations.
Kansas SRTS
Sara is the Kansas SRTS Program Manager. She has led the program since 2023
and, under her direction, the program has implemented Planning and Programming
grants which provide five or more communities a year with SRTS Plan development
services, implemented a Kansas Walk and Roll to School Day and Bike to School
Day events with unique materials and components for use state-wide, built a
communications strategy which includes an always up-to-date website and
quarterly e-newsletters, recruited for and facilitated the Kansas Safe Routes to
School Advisory Committee, created the program's first Strategic Plan to guide its
future direction, and was the lead coordinator and writer for the groundbreaking
Kansas School Zone Guide.
Port Washington Bicycle and Pedestrian Plan, Port Washington, WI
Sara served as the Project Manager for the this City-wide bicycle and pedestrian
plan. She helped the City develop an implementable plan that includes program,
policy, and project recommendations to help meet the City’s goals to make it safer for
people walking and biking, and encourage more people to walk and bike. Sara led the
engagement process, which included an on-line survey and webmap, in-person pop-up
events, stakeholder interviews and focus groups, and Steering Committee facilitation.
OTHER RELEVANT EXPERIENCE
Minnesota DOT Electric-Assisted Bicycle Youth Operation Study
Billings SRTS Study Update, Billings, MT
Elk Grove Educational Bike Safety Materials Development, Elk Grove, CA
PLANNING LEAD
TOOLE DESIGN
PROFESSIONAL
HIGHLIGHTS
Years of Experience: 22
Toole Design: 2017-Present
City of Portland: 2011-2017
American Planning
Association: 2010
Multnomah County Health
Department: 2010
Community Planning Workshop,
University of Oregon: 2007-2009
EDUCATION/
CERTIFICATION
Master of Community and
Regional Planning, University
of Oregon: 2009
Bachelor of Science and
Engineering, Environmental
Engineering, Michigan
Technological University: 2003
APPOINTMENTS/
AFFILIATIONS
Association of Bicycle and
Pedestrian Professionals
American Planning Association
AWARDS
2024 Transportation Research
Board Communicating
Concepts with the Public
Award for the Bloomington (IN)
Safety Action Plan
2023 CLIDE Award in the Public
Planning and Policy Category
for the Richardson Active
Transportation Plan
2023 Wisconsin APA Innovation
Project of the Year - East
Central Wisconsin Regional
Planning Commission Equitable
Engagement Toolkit
SARA SCHOOLEY
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Tom is a Professional Engineer with a multidisciplinary background in civil
transportation design and expertise in multimodal street and trail design. He
specializes in design and management of projects that involve multimodal design,
street reconstruction, green infrastructure, complex urban bikeways, and safety
improvements. He leverages his all-around experience in transportation from
projects involving light rail, transit, stormwater management, site development,
and utilities design to deliver a holistic approach to transportation design. Tom is
passionate about advancing best and emerging practices in multimodal design,
bikeway design, and making a positive difference in communities.
SELECTED PROJECT EXPERIENCE
AASHTO Guide for the Development of Bicycle Facilities
Tom developed design guidance and prepared graphics for multiple chapters of
the recently published guide including, chapters on Elements of Design; Design
of Separated Bike Lanes and Side Paths; Bicycle Boulevards; Traffic Signals and
Pedestrian Hybrid Beacons; Bicycle Facility Design at Interchanges, Alternative
Intersections, Roundabouts; and Structures.
Jackson Street, Saint Paul, MN
This is an approximately half-mile corridor that involves the reconstruction of
Jackson Street between University Avenue and Pennsylvania Avenue in Saint Paul.
Tom provided quality control for the signing and striping plans and a layout review
for the development of final signing and striping plans for the corridor. The project
involves addition of a shared use path and right-sizing Jackson Street for enhanced
separation between modes, greening, and stormwater mitigation.
Bring Back 6
th Reconnecting Communities, Minneapolis, MN
Tom reviewed and provided quality control reviews for concept designs for
intersection enhancements, including roundabouts with enhanced facilities and
crossings for vulnerable road users. The project included creating draft concepts
to restitch North Minneapolis neighborhoods across the existing Olson Memorial
Highway, with extra focus on the existing school and civic amenities on the eastern
end of the corridor.
6
th Avenue W Final Design, Rochester, MN
Tom is serving as the Engineering Lead for over half-mile reconstruction project in
downtown Rochester. The design features a linear landscape, separated bikeway,
placemaking, pedestrian improvements, and treatments such as raised crossings,
curb extensions.
OTHER RELEVANT EXPERIENCE
TH 73 Corridor Safety Study, Chisholm, MN
9th and 10th Improvements, Minneapolis, MN
Cedar Avenue Reconstruction, Minneapolis, MN
ENGINEERING REVIEWER
TOOLE DESIGN
PROFESSIONAL
HIGHLIGHTS
Years of Experience: 19
Toole Design: 2019-2021,
2025-Present
Alta Planning + Design:
2016-2019; 2021-2025
Atkins Global: 2014-2016
Parametrix: 2013-2014
Cardno: 2012-2013
Arup: 2007-2012
EDUCATION/
CERTIFICATION
Bachelor of Science,
Civil Engineering,
Valparaiso University: 2007
Professional Engineer: WI, AL,
AR, CA, CO, FL, ID, LA, MN, NC,
TN, UT, WY
TOM NATWICK, PE
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HaoChe is an urban analytics and data visualization professional with expertise
in geospatial analysis, cartography, and data storytelling. HaoChe leverages a
multidisciplinary background in active transportation planning, civic technology,
and design to analyze and communicate the complex dynamics of urban
environments. His work focuses on using data to support equitable mobility,
sustainable planning, and vibrant community development.
SELECTED PROJECT EXPERIENCE
Madison SRTS Plan, Madison, WI
HaoChe served as the GIS analyst of SRTS project in the City of Madison. He
performed school prioritization analysis to identify the prioritized school
regions with consideration of safety, enrollment, and underserved community.
HaoChe created webmap survey tool to collect communities' feedback about
recommendations.
Madison Pedestrian and Bike Planning (SS4A), Madison, WI
HaoChe served as the Lead Analyst of the Madison Pedestrian and Bike Planning
project. He performed Pedestrian Crossing Level of Stress Analysis and Bike
Level of Stress Analysis to understand the connectivity challenges of the current
sidewalk and existing bike network. He conducted Trip Potential Analysis to
identify the high demand areas for active mobility.
Chamblee Safety Action Plan, Chamblee, GA
HaoChe served as the Lead Analyst of Chamblee Safety Action Plan. He performed
descriptive safety analysis, and identify high injury network and high risk
network for the City of Chamblee to identify existing condition and prioritize
implementation in addressing safety.
Tempe Transportation Plan, Tempe, AZ
HaoChe served as the Lead Analyst of Tempe Transportation Plan. He performed
descriptive safety analysis, and identify high injury network and high risk network
for City of Chamblee to identify existing condition and prioritize implementation
in addressing safety. He also performed Bicycle Level of Stress analysis to
understand the safety, comfort level and connectivity of existing bike network.
OTHER RELEVANT EXPERIENCE
MARC Safety Action Plan
Cambridge Bicycle Plan 2025, Cambridge, MA
Patapsco Greenway Guidelines, Baltimore, MD
ANALYST
TOOLE DESIGN
PROFESSIONAL
HIGHLIGHTS
Years of Experience: 5
Toole Design: 2024-Present
ASTARA: 2023
GSAPP Columbia University:
2022-2023
BetaNYC: 2022
IVC (InVisibileCities): 2019-2022
Taiwan Institute of Economic
Research: 2021
EDUCATION/
CERTIFICATION
Master of Science, Data
Visualization: 2024
Master of Science, Urban
Planning, Columbia University:
2023
HAOCHE HUNG
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Michael is a planner with both private and non-profit sector experience in
developing and implementing programs and policies in several realms of planning.
He has served on multiple projects, offering expertise and drive in GIS mapping,
community engagement, and active transportation plan and policy development.
Michael specializes in developing visuals through GIS and serves as an well-
rounded planner in his work at Toole Design.
SELECTED PROJECT EXPERIENCE
Madison SRTS Plan, Madison, WI
Michael assisted in the development of Madison's SRTS plan by managing data and
developing multiple maps illustrating boundary areas, hazardous zones, and other
information that proved important to the project. He also focused on community
engagement initiatives through developing survey materials and transforming
feedback given into visual infographics. During his time in this project, he has
taken an initiative in ensuring all deliverables are accessible according to ADA
Title II guidelines.
SLATS Active Transportation Plan, Beloit, WI
Michael conducted a thorough plan and policy review to consolidate information
that proved pertinent to the project. He facilitated communication and scheduled
engagement events with local community members and stakeholders. He helped
in the production of an engagement survey and webpage to collect feedback.
Michael also participated in creating multiple visuals and infographics that would
be later implemented in the plan.
Regent Street Planning and Design, Madison, WI
Michael conducted a thorough plan and policy review of existing memos as well as
helping with the development of maps for this corridor redesign. Using geospatial
programs such as GIS and Replica, Michael developed several maps illustrating
trip-origin destinations in the corridor that proved informative for the project's
development. Aside from developing visuals, he contributed to the writing of the
memos and deliverables.
Savanna Great River Trail Extension, Savanna, IL
Michael contributed to the development and finalization of the Savanna Great
River Trail Extension Study by helping document existing conditions during field
reviews. He helped organize information on landownership and maintenance
responsibilities across different agencies and jurisdictions, and supported a high-
level review of environmental and cultural factors that could affect the project. In
addition, Michael supported community engagement by reviewing, summarizing,
and analyzing feedback from local residents and stakeholders to help ensure
community input was reflected in the planning process.
OTHER RELEVANT EXPERIENCE
Connecting Downtown Rochester, Rochester, MN
River Falls Safety Action Plan, River Falls, WI
PLANNER
TOOLE DESIGN
PROFESSIONAL
HIGHLIGHTS
Years of Experience: 1
Toole Design: 2025-Present
EDUCATION/
CERTIFICATION
Bachelor of Arts, Landscape
and Urban Studies, University
of Wisconsin-Madison: 2025
MICHAEL MITCHELL
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Sarah is a graphic designer with experience in branding, typography, and data
visualization. She consistently creates interactive and award-winning materials
for public engagement, providing fun and accessible ways for people of all ages
and abilities to provide feedback. Her work is guided by a strong belief that design
is a problem-solving tool aiming to bridge communication and creativity.
SELECTED PROJECT EXPERIENCE
Madison Pedestrian and Bicycle Planning, Madison, WI
As Lead Graphic Designer, Sarah was tasked to create a cohesive and user-
friendly layout that focused on clarity and levity. The plan includes infographics,
photo spreads, charts, and call out graphics. Sarah’s playful, colorful, and quirky
drawings added visual interest and levity to the document. Sarah also coordinated
and ensured the Plan followed ADA and WCAG accessibility guidelines.
Fresno Unified Safe Routes Site Assessments, Fresno, CA
To address safety concerns in school zones and high school parking lots, Sarah
developed a campaign encouraging motorist to watch for pedestrians crossing in
front of vehicles. She created a bright, youthful brand designed to work across a
range of scales and integrate naturally within school environments. The campaign
features diverse, illustrated characters and playful visual concepts that helped
deliver safety messages in an engaging and memorable way.
Education and Awareness MnDOT e-Assisted Bicycle Study
Sarah led the development of a branded outreach campaign promoting e-bike
safety for Minnesota high school students and their parents. She designed a
suite of materials including flyers, bike tags, and parent resources designed
to communicate dense safety information in a clear, accessible format. She
developed a bright, distinctive visual identity features paper cut-out style
photography and supporting illustrations, allowing the materials to remain highly
readable and youth focused.
Elk Grove Educational Bike Safety Workbook, Elk Grove, CA
Sarah served as the Lead Graphic Designer on an educational bike safety
workbook aimed at teaching safe biking habits to third graders and their
caregivers. She collaborated with the project team to create engaging activities,
games, and informational content, all paired with fully custom illustrations
featuring diverse children demonstrating safe biking practices. Sarah also
designed a full set of outreach materials, including business cards, flyers, and
posters. She lead and contributed to laying out all translated versions of these
materials in four languages to ensure accessibility to a broad audience.
OTHER RELEVANT EXPERIENCE
Sonoma County Vision Zero Action Plan, Sonoma County, CA
Orange County e-Bike Educational Materials, Orange County, CA
Wisconsin DOT Active Transportation Plan
GRAPHIC DESIGNER
TOOLE DESIGN
PROFESSIONAL
HIGHLIGHTS
Years of Experience: 9
Toole Design: 2021-Present
Color Burst: 2021
Freelance: 2019-Present
Little Guy Design: 2017-2019
EDUCATION/
CERTIFICATION
Bachelor of Fine Arts,
Graphic Design, University of
Nebraska-Lincoln: 2021
AWARDS
Transportation Research Board:
Communicating Concepts
with the Public Award, 2025—
Bloomington Safety Action Plan
SARAH SKOLASKI
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Calvin is Toole Design’s New Mobility Practice Lead, with private sector and
research experience in developing plans and programs for shared micromobility,
including sustainability initiatives, parking plans, and equity programs.
His experience includes analyzing the effects of cities’ bike infrastructure
implementation on Lime ridership and mode shift outcomes, successfully applying
for Lime's entry to the California Air Resources Board's Low Carbon Fuel Standard
program, and a comprehensive study of shared micromobility's carbon impacts,
taking into account mode shift and life cycle emissions. Calvin is passionate about
helping communities make the most of shared micromobility and other new
mobility options, by finding ways to regulate and plan for systems that improve
overall sustainability, safety, and equity outcomes.
SELECTED PROJECT EXPERIENCE
Atlanta Docked Bikeshare Business Plan, Atlanta, GA
Calvin is conducting a technical feasibility assessment for a docked bike share
program in the city, with the goal of developing an implementation strategy for a
sustainable and equitable docked bike share program tailored to Atlanta's needs.
Calvin is providing service option assessments of alternative shared micromobility
system implementation approaches, building on stakeholder and community
engagement and drawing from best practice review of peer cities.
Eugene/Springfield Shared Mobility Plan, Eugene, OR
Calvin worked with a diverse set of stakeholders to develop an implementation plan
for the next iteration of the region's docked bikeshare and shared micromobility
programs. Calvin identified opportunities for better transit integration and electrification
of the program and recommended regional governance and equipment strategies to
support future procurement. His work included interviews with peer cities, operators,
and vendors and writing guidance regarding electrification best practices.
Cambridge Bike Parking and Bikeshare Siting, Cambridge, MA
Calvin served as the Principal-in-Charge to review the existing bike parking
guidance in Cambridge, examine how new developments have implemented the
guidance, and identify areas for improvement. He designed a survey of bike parking
for bike room users and provided recommendations for bikeshare siting guidelines.
Baywheels Bikeshare Siting and Design, Alameda, CA
Calvin is the Project Manager of an effort to site and design the first eight bikeshare
stations in Alameda, as part of a pilot expansion of the regional Baywheels
bikeshare system. He is overseeing staff working on site selection, station design
guidelines, and site plans.
OTHER RELEVANT EXPERIENCE
OCTA e-bike Buyer's Guide, Orange County, CA
Cambridge Bikeshare Governance Review, Cambridge, MA
USC Study of Slow Streets on Lime Ridership
NEW MOBILITY ADVISOR
TOOLE DESIGN
PROFESSIONAL
HIGHLIGHTS
Years of Experience: 10
Toole Design: 2026-Present
Lime: 2018-2025
Post-Doctoral Fellow, School
of Geographical Sciences and
Urban Planning, Arizona State
University: 2017-2018
University of California, Davis
Institute of Transportation
Studies: 2012-2017
EDUCATION/
CERTIFICATION
Doctorate of Philosophy,
Transportation Technology and
Policy, University of California,
Davis: 2017
Master of Science,
Transportation Technology and
Policy, University of California,
Davis: 2014
Bachelor of Science, Evolution,
Ecology, and Biodiversity,
University of California,
Davis: 2011
CONFERENCES/
PRESENTATIONS
“Lessons from Lime Data:
How Cities Can Use Shared
Micromobility Data for
Transportation Planning and
Policy.” League of American
Bicyclists: 2025
“How to Implement Shared
Micromobility Parking:
Planning and Engineering Best
Practices and Testing Design.”
Transportation Research Board
Annual Meeting: 2025
CALVIN THIGPEN, PHD
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Shawn is experienced education, public health, and community programs leader
with a strong background in designing, managing, evaluating, and supporting youth
development, school leadership and SRTS programs in diverse communities.
Proven ability to build effective interagency partnerships, train and supervise
staff, and create culturally responsive learning and enrichment experiences for
young people as well as adult program leaders. Expertise includes school program
operations, youth leadership development, staff coaching, and cross-sector
collaboration in urban neighborhoods and public school settings. Passionate about
supporting youth voice and co-creating opportunities with community partners
to foster safe, inclusive programs and neighborhood environments that promote
belonging, connections, and personal growth.
SELECTED PROJECT EXPERIENCE
Wisconsin Bike Federation, Madison, WI
As Program Manager, Shawn leads youth education and SRTS programming in
K-12 schools, out-of-school time programs, and community centers across Dane
County in order to promote and support physical activity, community health, and
neighborhood safety. He manages Department of Transportation grant goals,
activities, and budgets for Bike Fed Dane County-based programs, reaching over
25 school and community-based organizations partners and over 1,500 students
during the 2025-26 school year. Shawn serves on crossagency partner teams such
as the Madison Safe Routes to School Planning Team, Better Streets Madison, the
Dane County Traffic Safety Commission, and MMSD School Travel Safety Team.
He designs, facilitates, and evaluates youth-related active transportation projects
and initiatives based on asset mapping, needs assessments, and data using the
Six Es approach: education, encouragement, engineering, equity, engagement,
and evaluation. Shawn partners with local government agencies and community-
based organizations to develop policies, programs, and projects that improve
walking, biking, and active transportation access for young people and elevate for
youth voice in transportation-related decisions. He implements "equity-based tier"
system to prioritize partnerships and co-create targeted programs with schools and
community-based organizations serving the highest concentrations of low-income
families and BIPOC youth.
Population Health - UW Health Pediatric Community Health Improvement,
Madison, WI
As Program Manager, Shawn managed a portfolio of pediatric initiatives
connecting community-based programming with clinical care with a focus on
activities that improve children’s health outcomes and social determinants of
health in alignment with identified community needs and priorities (maternal
and child health, chronic conditions, mental health, injury prevention). He led
the development of child and youth-related components of the Dane County
Community Health Needs Assessment and UW Health's Community Health
Implementation Strategy initiatives based on collaborations with cross-functional
teams in UW Health as well as local health and community partners.
BICYCLE EDUCATION LEAD
WISCONSIN BIKE FED
PROFESSIONAL
HIGHLIGHTS
Years of Experience: 13
Wisconsin Bike Fed:
2025-Present
UW Health: 2019-2025
Alternatives in Action:
2013-2018
EDUCATION/
CERTIFICATION
Master of Arts, Education
Policy, Organization, and
Leadership Studies,
Stanford University: 2013
Bachelor of Arts,
Secondary Education,
DePaul University: 2009
SHAWN KOVAL
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Chloe is driven, organized, and innovative leader with over eight years experience
specializing in program development, youth development, and employee
training and supervision. She is adept at working cross-functionally and in high-
paced environments. Chloe has a proven record of increasing engagement and
profitability of programs.
SELECTED PROJECT EXPERIENCE
Wisconsin Bike Fed, Madison, WI
As Dane County Youth Education Coordinator, Chloe collaborates with the Madison
Metropolitan School District, the City of Madison, and Toole Design to develop
the school district’s SRTS Plan. She delivers effective bike and pedestrian
safety education to students in kindergarten through 12
th grade through school
programs, community partnerships, and summer camps. Chloe develops
curriculum and lesson plans supporting. She serves on Madison’s School Traffic
Safety Committee and Transportation Demand Coordinating Committee. Assists
with grant applications and management.
Rutabaga Outdoor Adventures, Madison, WI
As Director of Outdoor Adventures, Chloe strategically recruited, hired, trained,
and supervised 40 seasonal instructors, camp counselors, and boat crew
members to ensure program growth. She developed and expanded curriculum
and instructional materials for youth and adult paddle sports programming. She
ensured compliance with all relevant organizations. Chloe led the annual Door
County Sea Kayak Symposium, attended by over 200 sea kayakers from across the
nation annually. She directed daily operations for classes, camps, and trips during
the paddling season. Chloe developed flyers, social media campaigns, mailings,
and other materials that have resulted in increased program attendance.
Girl Scouts of Central Illinois, Bloomington, IL
Chloe supervised a dynamic and successful team of six year-round employees
responsible for delivering over 100 events each year in the core program areas of
STEM, outdoors, leadership, and entrepreneurship. She developed camp and event
curricula in support of Girl Scout and educational goals. Chloe managed existing
relationships with community partners, and engaged new partners to provide
program opportunities. She oversaw operations at three summer camp properties
which saw over 10,000 yearly visitors on average. She ensured compliance with
Girl Scout, American Camp Association, Health Department, Red Cross, OSHA,
and other agency requirements. Chloe developed hiring procedures, created
a successful strategic recruitment plan, and provided ongoing training and
development opportunities for all staff for over 50 seasonal staff. She completed
dozens of media interviews after being selected and trained as a spokesperson
for the organization.
BICYCLE EDUCATOR
WISCONSIN BIKE FED
PROFESSIONAL
HIGHLIGHTS
Years of Experience: 8
Wisconsin Bike Fed:
2025-Present
EDUCATION/
CERTIFICATION
Bachelor of Science, Outdoor
Education, Northland College,
Ashland, Wisconsin: 2013
Associates of Science,
Elementary Education,
Parkland College,
Champaign, Illinois: 2011
CHLOE MACHULA
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COST PROPOSAL
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COST PROPOSAL
The following table shows Toole Design’s proposed budget per task and expected hours. The hours and costs
represent our initial estimate of the necessary level of effort. However, we are flexible and anticipate refining the
approach in collaboration with City staff.
Notes: Rates are valid until June 2027 and do not include reimbursable expenses.
TASK Hour Subtotal Task Labor Fee Subtotal
1: Project Management and Coordination 122 $16,604
2: Existing Conditions and Safety Analysis 118 $14,800
3: Safe Routes to School Site Assessments 214 $29,416
4: Recommendations and Countermeasures 202 $29,452
5: Engagement Support 94 $13,228
6: Documentation 334 $45,760
Total Labor Hours and Fee 1,084 $149,260
Direct Expenses (Miles and Meals) - $95
TOTAL PROJECT FEE $149,355
OPTIONAL TASK Hour Subtotal Task Labor Fee Subtotal
A: Pedestrian and Bicyclist Counts 10 $1,170
Task A Direct Expenses - $2,125
Task A Total Fee - $3,295
B: Student Travel Tally 10 $1,328
Task B Direct Expenses - $-
Task B Total Fee - $1,328
C: AARP Walk Audit 12 $1,568
Task C Direct Expenses - $-
Task C Total Fee - $1,568
D: School Travel Plans 80 $9,664
Task D Direct Expenses - $-
Task D Total Fee - $9,664
E: Engineering Cost Opinions 22 $2,952
Task E Direct Expenses - $-
Task E Total Fee - $2,952
F: School-Specific Engagement Activities 32 $3,880
Task F Direct Expenses - $2,000
Task F Total Fee - $5,880
G: e-Bike Educational Materials 42 $6,492
Task G Direct Expenses - $-
Task G Total Fee - $6,492
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RELEVANT EXPERIENCE
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RELEVANT EXPERIENCE
Toole Design completed walk audits at 23 schools in Madison
to see and document transportation issues during arrival
and dismissal.
MADISON SRTS STRATEGIC
AND INFRASTRUCTURE PLANS
MADISON, WI
City of Madison
Colleen Hayes, Pedestrian and Bicycle Outreach Specialist
608.242.4767, chayes@cityofmadison.com
RELEVANCE: Toole Design developed a framework for the
City of Madison, the Madison Metropolitan School District
(MMSD), and the Wisconsin Bike Fed to implement a SRTS
program. The framework's principles include a sustainable
and equitable program, safe streets, safe campuses, safe
behaviors, and a supportive culture. Toole Design also
developed school-specific traffic safety brochures and
infrastructure plans for 23 schools, plus templates for
the City to do planning at other campuses. Each school's
Unusually Hazardous Transportation (UHT) zones were
analyzed and updated, along with criteria for placing
crossing guards.
Madison is nationally recognized for its strong
bicycling culture, holding a Platinum Bicycle Friendly
Community designation from the League of American
Bicyclists. Despite this reputation, the City’s Safe
Routes to School (SRTS) efforts had developed through
a patchwork of programs and partnerships, resulting
in uneven implementation and limited coordination
among local stakeholders. The City hired Toole
Design to develop a coordinated strategy to align key
partners—the City, MMSD, and Wisconsin Bike Fed—
and create a holistic and sustainable SRTS program.
The Toole Design Team crafted an approach that fully
engaged these critical partners while building support
among additional stakeholders. Our team focused on
demonstrating how SRTS infrastructure, programs,
and policies could advance each partner’s goals while
supporting the shared objective of safer and healthier
travel to school.
SUPPORTING THE CITY : Toole Design worked with
the City and school district to prioritize schools for
SRTS infrastructure plans. Using available data
on student enrollment, student demographics,
and safety concerns near schools, we developed a
scoring system to identify priority locations. From 52
MMSD schools, we selected 23 schools for detailed
SRTS infrastructure plans. The SRTS infrastructure
plans will help the City identify where new safety
infrastructure is needed and support applications for
federal funding. Our team is developing a rigorous
analysis to identify and rank potential crossing guard
locations and creating a messaging campaign to
encourage parents, caregivers, and neighbors to drive
safely near schools.
SUPPORTING THE SCHOOL DISTRICT: For each of
the 23 schools receiving infrastructure plans, Toole
Design created customized School Traffic Safety
Brochures to help principals communicate safe arrival
and dismissal behaviors to caregivers. Our team is
also recommended updates to the MMSD’s yellow
school bus transportation boundaries, developing
criteria for determining when to provide bus
service due to transportation hazards, and making
recommendations that could help the district save
money on yellow school bus service.
SUPPORTING THE WISCONSIN BIKE FED: The plan’s
program and policy element identified programs
that Bike Fed youth educators should prioritize
and implement and included funding and staffing
recommendations to support future grant applications,
such as through Transportation Alternatives (TAP),
Carol M. White Physical Education Program (PEP), and
SHAPE America.
The following are three of our team's most relevant projects. We invite the City of Verona to contact our clients to
learn more about our performance.
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MADISON SAFE ROUTES TO SCHOOL STRATEGIC PLAN DRAFT23 | S AFE S TREETS
FigUre 3.2 Schools where infrastructure plans were developed under this project.
The Toole Design Team created maps of schools where infrastructure plans were developed for the Madison SRTS project.
SRTS camp centro (left) and Wright bike club cannon (right) activities from the Madison SRTS project.
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SUN PRAIRIE IN MOTION ACTIVE
TRANSPORTATION PLAN
SUN PRAIRIE, WI
City of Sun Prairie
David Salmon, Transportation Coordinator
608.825.0859, dsalmon@cityofsunprairie.com
RELEVANCE: Toole Design developed the first active
transportation plan for Sun Prairie, a growing community
adjacent to Madison. The plan was grounded in extensive
community engagement, including online input, in-person
pop-up events, focus groups, formal presentations, and a
group walk and bike ride. The new active transportation
network was designed to support short daily trips and is
accompanied by detailed criteria for low-stress facilities.
The City of Sun Prairie is a fast-growing suburb of
Madison, WI that has done significant work in recent
years to grow its network of recreational trails,
sidepaths, and bikeways. The City needed a plan
to guide investments in the sidewalk and bikeway
networks, make it easier for children to walk and bike
to school, and prioritize walking, biking, and transit over
motor vehicles in street design.
Toole Design’s approach to developing the active
transportation plan involved focus groups with a
diverse range of perspectives and “pop-up” public
input at farmers markets and community events. We
organized our draft infrastructure and programming
recommendations for Sun Prairie around strategies
and initiatives that can help Sun Prairie achieve
Gold status in the Bicycle Friendly Communities
program and Bronze status from the Walk Friendly
Communities Program. The final plan lists prioritized
investments that the City can feasibly implement
in the next five years that will significantly improve
equity, safety, and connectivity, the three main goals
of the City's plan.
Toole Design helped Sun Prairie make it easier to walk and bike using data analyses and feedback from engagement activities.
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Toole Design created school guidelines for Kansas's SRTS program.
KANSAS SAFE
ROUTES TO SCHOOL
Kansas Department of Transportation
Matt Messina, Chief of Multimodal Transportation
785.296.7448, matthew.messina@ks.gov
RELEVANCE: Toole Design has managed the state's SRTS
program for the last three years, helping it grow from
small engineering-focused program, to a holistic program
that earned the highest rating from the Safe Routes
Partnership in 2026. This work has helped hone Toole
Design's strategies, techniques, and overall practice when
working with communities and developing SRTS plans
efficiently and effectively.
As part of an on-call contract with KDOT to support
the Kansas Active Transportation Enhancement (KATE)
Program, Toole Design provides significant support
to the state’s Safe Routes to School (SRTS) Program
through the following tasks:
▪ Communications Support. Toole Design’s ongoing
communications work includes design and
continuous updating of the program's website of
a new program website, quarterly e-newsletters,
social media campaigns, press releases, and more.
▪ Planning and Programming Grants. As part of
the innovative Planning and Programming Grant
program, Toole Design completes up to eight SRTS
Plans every school year. Communities across the
state apply and compete for this free (to them)
service, and Toole Design leads walk audits,
community engagement, project identification and
prioritization, and plan development.
▪ Advisory Committee Staffing. Toole Design helped
launched the SRTS Advisory Committee in 2024
and, since then, has facilitated quarterly meetings
to garner feedback from throughout the state
on transportation safety issues, encouragement
events, and program tasks.
▪ Strategic Plan Development. When the Kansas
SRTS program "re-launched" in 2024, Toole Design
worked with staff, statewide stakeholders, and the
Advisory Committee to develop a SRTS Strategic
Plan. This plan helps to guide the growth and
workplan for the program into the future.
▪ Resource Development. Toole Design has
developed a variety of resources including Walk
to School and Bike to School Toolkits, the SRTS
Idea Book, Pedestrian Curriculum, Crossing Guard
Recommendations, and more.
▪ KDOT School Zone Standards and Guidelines. Toole
Design worked with the KDOT Bureau of Multimodal
Transportation and KDOT’s Bureau of Traffic
Engineering to develop School Zone Standards and
Guidelines. This document looks to meet the need of
communities around the state that need clarification
around school zone implementation and additional
guidance to supplement MUTCD Chapter 7.
The Standards and Guidelines highlight where the
MUTCD encourages flexibility and engineering
judgment and provide additional tools for decision-
making. The ultimate deliverable is an easy to
understand, approachable guide which can support
both KDOT staff and local communities as they
implement and refine school zones across the state.
KANSAS
2025
Event Toolkit
Toole Design created a range of materials for Kansas's SRTS.
121
SEPTEMBER 2, 2026
PREPARED BY ALTA PLANNING + DESIGN, INC.
City of Verona
Bicycle and Pedestrian
Planning Services
Safe Routes to
School Plan
122
400 S 4TH STREET #401-102, MINNEAPOLIS, MN 55415
City of Verona
Ann Freiwald, Assistant City Administrator
111 Lincoln Street, Verona, WI 53593
afreiwald@veronawi.gov
Re: Alta Proposal for City of Verona Safe Routes to School Plan
Dear Ms. Freiwald and Members of the Selection Committee:
It is our pleasure to submit this response to the request for quotes to support the City of Verona’s Safe Routes to School Plan.
Our team has the experience and creativity to support Verona’s Safe Routes to School goals, drawing from over a decade
of experience developing Safe Routes to School plans across the Midwest and recent experience developing On My Way!
educational materials for Minnesota K-8th graders. We are ready to build upon Verona’s recent school safety improvements and
build momentum to support safe walking and biking to community schools and parks.
Alta’s Project Manager and main point of contact, Lisa Bender, AICP, has more than 20 years of experience in transportation
planning and policy, including serving as the Safe Routes to School Coordinator for the Minnesota Department of
Transportation (MnDOT) and serving as Project Manager for Alta’s MnDOT SRTS planning support and On My Way! projects.
As your Project Director, I will draw from more than 20 years of experience as a licensed Professional Engineer including
supporting over 100 SRTS plans in Minnesota, developing the MnDOT Safe Routes to School Demonstration Project Guide, and
contributing to street design guidelines, active transportation plans and safety projects in Appleton and La Crosse, Wisconsin
and across the Midwest. Assistant Project Manager Natalie Lyon, AICP, Analytics Lead Erin Daly Davenport, AICP, RSP
1; and
Planner Corgan Archuleta round out our team of experienced SRTS professionals.
Our Safe Routes to School approach focuses on the unique needs of the Verona community:
Youth- and Community-Centered: We approach the existing conditions and engagement for each SRTS planning process as
an opportunity to understand the specific barriers and opportunities for each school site and neighborhood. We will center
youth and caregiver voices through site visits, youth surveys, and in-person engagement. The inclusion of park sites where
students travel for activities supports our philosophy of leveraging SRTS plans as a way to support lifelong safety skills and
safety improvements that benefit the whole community.
National Engineering Expertise: Our team has developed safety recommendations for 100+ schools in Minnesota,
Michigan, and Kansas and contributed to SRTS plans across the country, including statewide work in California, Oregon, and
Massachusetts. Alta developed an innovative approach to jump-start SRTS implementation through demonstration projects and
wrote the MnDOT Demonstration Project Implementation Guide to support this approach in more communities.
Meaningful Program Experience: We craft program recommendations based on engagement and existing conditions to result
in meaningful, realistic priorities for encouragement, education, enforcement, and evaluation. Program recommendations can
be critical to build momentum for walking and biking to school, to support safety where there are infrastructure gaps, and to
include students who have barriers to walking or biking to school.
Alignment with Safety Action Planning: Alta supported the development of the Greater Madison MPO Regional Safety Action
Plan and many other SS4A plans that integrate Safe Routes to School. Our team is ready to apply national safety expertise to
identify priority projects and funding to get projects implemented.
We are excited to support the City of Verona as a meaningful next step to the regional Safety Action Plan, and are committed
to being an extension of City staff throughout the project. Our approach is designed to provide in-person planning support
combined with efficient project delivery from our Minneapolis office, to provide the best value to the City. We look forward to
collaborating with you on this project to make Verona safer for everyone.
Please contact Project Manager Lisa Bender at lisabender@altago.com or (612) 294-1911 with any questions regarding our
proposal.
Sincerely,
SEPTEMBER 2, 2026
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Colin Harris, PE
Project Director
Alta Planning + Design, Inc.
123
Proposed
Approach
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ALTA PLANNING + DESIGN, INC.
3
Project
Understanding
Alta understands that Verona’s SRTS plan will build
upon the regional Safety Action Plan and recent safety
improvements in Verona following the injury of a student
near Badger Ridge Middle School. A SRTS Task Force
will be a resource for coordination with agency partners
and school communities. Early engagement with these
stakeholders will be critical for establishing a realistic
timeline to finish the plan by June 2027 that aligns
plan milestones with the school calendars, identifies
opportunities to incorporate SRTS into upcoming
projects, and strengthens the partnerships needed for
plan implementation.
Alta’s planning process will include existing
conditions analysis, community engagement and
recommendations for eight schools as well as five
parks that are part of the Summer Playground Program.
Recommendations will follow the “5 Es” of SRTS and
will include an emphasis on project prioritization and
identification of resources for implementation so that the
plan has meaningful impact in the Verona community.
Recent experiences with e-bikes and e-scooters have
led the City to include considerations for policy and
education recommendations related to e-mobility for
youth in Verona. The final plan will follow the outline
provided by the City and will include prioritized policy,
infrastructure and program recommendations, cost
estimates and potential funding sources along with
e-bike materials and template resources for program
implementation.
Alta’s key staff are not only national
leaders in SRTS, but parents who care
deeply about the everyday trips kids and
families make, including the walks to
school, the bike rides to the park, and the
moments of joy and connection that safe
streets make possible. We are excited to
bring lessons learned across the region
and US to help Verona continue leading
with creativity, care, and community.
Proposed
Approach
Task 1: Project Coordination
Alta’s project management team will proactively
coordinate with Verona staff from project set-up through
completion. Early project coordination will emphasize
outreach to SRTS Task Force Members and school
representatives to develop a project schedule with key
milestones aligned to school calendars to efficiently
utilize the eight-month planning timeframe. This will
result in a detailed project calendar that makes it as
easy as possible for busy school community members
to participate and that incorporates early engagement
with agency and implementation partners.
TASK 1 DELIVERABLES
• Virtual project management check-ins (biweekly, with
weekly meetings during key project periods) with
agenda and meeting notes
• Project calendar that assumes an eight-month
planning process from October 2026-June 2027
• Monthly invoices with project status report
Task 2: Existing Conditions and
Safety Analysis
Site visits are often the most informative and important
element of any SRTS plan because they bring
together community stakeholders to gain a shared
understanding of walking and biking barriers. We will
organize in-person site visits to observe student arrival
or dismissal at each school. A walk audit of streets
nearby each school and the relevant nearby parks will
be included for each site.
Our team will provide in-person staff support for
each site visit. Participants will be invited to share
observations including walking and biking route
gaps, conflicts between people driving and students
walking or biking, existing site circulation patterns and
detailed observations of roadways and intersections
near school. Invitees could include school district and
school building leaders, parents, agency partners and
implementation partners. Parks that are farther away
from school sites will be visited separately from the
arrival and dismissal observation to field-check existing
conditions analysis.
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ALTA PLANNING + DESIGN, INC.
4
Our team will also utilize available data provided by
City, school district and partners to understand road
ownership, crash patterns, existing transportation
volumes, existing and planned walk, bike and bus
routes, school walk zones and upcoming infrastructure
projects. Together with a review of existing plans and
policies, our team will assemble information about
existing electric bicycle and scooter policies. This
information will be compiled into a presentation for ease
of sharing with the SRTS Task Force, stakeholders and
the Verona public.
TASK 2 DELIVERABLES
• Field observation of arrival or dismissal at each
school, paired with walk audit of nearby streets. Alta
will provide two staff, field observation sheet, and
map and orientation for community participants. Park
visits will be combined where possible, or visited
separately.
• Existing conditions summary slide deck including
maps (using data provided by the City and agency
partners), student demographic data (provided by DPI
or the school district), student travel tallies (optional,
if completed by schools), and review of existing plans
and policies.
» Assumes one draft presented to the SRTS Task
Force and one final summary slide deck based
on feedback from the City and SRTS Task Force.
Task 3: Safe Routes to School
Assessment
Our team will develop an Issues and Opportunities
report, formatted to be included in the existing conditions
section of the draft and final SRTS plan, which reflects
information collected through data analysis, site visits
and engagement.
This report, assumed to be in Word/PDF format,
will summarize key routes and locations on a map
with summarized issues and potential infrastructure
improvement opportunities for each school and park.
Infrastructure issues will include route and intersection
gaps, multi-threat crossings, high-speed roadways,
and identification of high-risk locations based on data
analysis and community feedback.
Policy and program issues will be identified citywide,
and at each site to reflect context, school needs, and
student age. Utilizing either a standing SRTS Work Group
meeting or separate meetings with representatives from
each school community, we will walk through the issues
and opportunities to identify any missing information,
discuss potential solutions, align issues with upcoming
infrastructure projects or funding sources and identify
priorities.
TASK 3 DELIVERABLE
• Draft Issues and Opportunities report in Word,
community review check-ins with agenda and notes
Task 4: Recommendations and
Countermeasures
Our team will develop recommendations for each of
the “five E’s” of Safe Routes to School: Engineering,
Education, Encouragement, Enforcement and Evaluation.
All recommendations will incorporate engagement
results and consider mobility and access for all students
in Verona, particularly those from communities that face
barriers to walking and biking.
Our team will develop planning-level safety
improvements for each school and park location
for incorporation into the Engineering section of
Recommended Strategies. Each recommendation
will include reference to the existing barriers and the
potential benefits of each countermeasure. Infrastructure
recommendations will be prioritized based on criteria
developed with the SRTS Task Force to capture safety,
feasibility and impact.
Citywide policy, education, encouragement and
enforcement recommendations will be developed to
support walking and biking, and could include future
PAGE COUNT3
Alta has extensive experience leading walking and bicycle audits
as part of our active transportation, safety, and SRTS projects.
Participants such as school administrators, teachers, parents, and
students observe conditions and behaviors during student arrival
or dismissal and identify challenges or impediments that currently
limit walking and bicycling. Alta then facilitates discussions to
identify issues and brainstorm programmatic and infrastructure
improvements. Above: Project Manager Lisa Bender led walk audits
as part of the La Crosse (WI) Bicycle and Pedestrian Master Plan,
and has led dozens of walk audits as part of Safe Routes to School
programs across the region.
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ALTA PLANNING + DESIGN, INC.
5
SRTS W
alk Audit M
eeting, Dakota Co, MN
SRTS Demonstration Project, Chaska, M
N
The Alta team offers unmatched expertise
and understanding of all elements of Safe
Routes to School work. We are excited to
bring a fresh perspective and new ideas to
the City and this project.
Alta is the national leader in Safe Routes to School
(SRTS). For 30 years, we have developed SRTS
programs and plans that have supported communities
in transforming their streets and communities. Our
experience ranges from managing award-winning
education and encouragement programs, to leading
school walking audits and developing grant-ready
engineering improvements, to conducting surveys and
mode shift analysis - all at the state, regional, county,
district, city, and local school community levels.
Key staff for this project are recognized leaders in
all aspects of Safe Routes to School, from planning
and engineering to program services and research.
Alta has worked consistently with MnDOT since 2012
on statewide SRTS planning efforts, as well as SRTS
demonstration project implementation and evaluation.
Our key team members are excited to bring this
experience and lessons learned to Verona.
1
DEMONSTRATION PROJECT
IMPLEMENTATION GUIDE
A Resource for the Development of Short Term, Low Cost, Temporary
Roadway Projects to Promote and Advance Walking and Bicycling
5ALTA PLANNING + DESIGN, INC.
Alta stays ahead of the curve by developing industry-leading
guidance for SRTS practitioners, including the School Streets +
Park & Walk Guide, and the Demonstration Project Implementation
Guide, both for MnDOT.
PAGE COUNT4
Safe Routes to School Crossing, Rochester, MN
ECWRPC SRTS Outreach and Education, W
I
The Alta Advantage:
Safe Routes to School National
Leadership, Local Familiarity,
Fresh Perspective
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ALTA PLANNING + DESIGN, INC.
6
boost participation. Engagement materials will aim at
understanding infrastructure gaps and key barriers to
walking and biking to school.
TASK 5 DELIVERABLES
• Engagement calendar with roles and responsibilities
• Interactive online map and survey
• In-person attendance from Alta staff at a Fall
engagement event and a Spring event coordinated with
school observation site visits
• Technical materials for two City-led public meetings
• Engagement summary in Word
Task 6: Documentation
Drawing from deliverables from each of the previous
tasks, we will develop a SRTS plan reflecting the sample
table of contents items provided by the City. Deliverables
in Tasks 2-5 will be produced with the format of the final
plan document in mind for efficiency in plan development.
By this point in the process, school stakeholders and the
SRTS Task Force will have had the opportunity to review
plan content.
TASK 6 DELIVERABLES
• One draft and one final Safe Routes to School Plan,
incorporating the prioritized project list, planning-level
cost estimates, potential funding sources, electric
bicycle and scooter guidance, and education and
encouragement resources. The final plan will reflect
one consolidated round of comments from City staff.
ordinance or land use strategies, policy changes,
and community-wide program priorities. Education,
encouragement and enforcement strategies will also
be highlighted for each school site based on student
age, existing conditions and community feedback. In
coordination with the SRTS Task Force, we will identify
realistic evaluation tools that the City, school district,
and partners can use to track progress.
TASK 4 DELIVERABLES
• One draft and one final set of engineering, policy,
education, encouragement, enforcement, and
evaluation recommendations
• Prioritized list of sidewalk and intersection projects
with planning-level cost estimates and potential
funding sources
• E-bike and scooter case studies and
recommendations
• Sample education and encouragement resources
Task 5: Engagement Support
Our team will support engagement through a
combination of online and in-person engagement
opportunities in coordination with City staff. We will
set up an interactive online map to invite community
feedback on routes to school and barriers to walking
and biking. An online survey will allow feedback from
students and caregivers.
We will work with City staff and partners to look
for in-person engagement opportunities that can
be done in coordination with existing events to
PAGE COUNT5
Alta’s in-house Creative Services team creates project websites, input maps, virtual open houses, story maps, surveys, and interactive
graphics to engage participants during our projects. We understand that input maps like this one, developed for the MnDOT Safe Routes to
School program, create multiple avenues for people to provide feedback in a way that is accessible and convenient for any schedule.
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PAGE COUNT6
Proposed Schedule
This proposed schedule reflects the scope outlined in this proposal. The Alta team is
flexible in our approach and looks forward to working with the City to finalize the scope
and schedule to meet the needs of the City and project.
TASK
OCT
NOV
DEC
JAN
FEB
MAR
APR
MAY
JUN
Task 1: Project Coordination
Task 2: Existing Conditions and Safety
Analysis D
Task 3: Safe Routes to School Assessment x x D
Task 4: Recommendations and
Countermeasures
D
Task 5: Engagement Support x x D
Task 6: Documentation D
Monthly SRTS Task Force Meetings • • • • • • • • •
x
Legend
•
D
In-person Site Visits
Task Progress
Standing Virtual Meetings
Final Deliverable
Sites Visits
The Site Visits will include up to two Alta staff,
SRTS Task Force Members, and school community
stakeholders. Alta will provide printed maps and
observation sheets, clipboards, and safety vests for
participants. The observation will begin with a brief
overview of what to look for and how to use the
observation materials. The team will then observe
arrival or dismissal at each school.
A walk audit of the streets nearby schools will
supplement the information from the existing conditions
analysis and community engagement to identify barriers
and opportunities to support safe walking and biking.
The site visit may include participation at a community
event or school-based engagement.
Site Visit Example Schedule:
• Monday morning: Travel
• Monday afternoon: Verona High School
dismissal
• Tuesday morning: Glacier Edge Elementary
arrival + Tollefson Park
• Tuesday afternoon: Badger Ridge Middle
dismissal + Harriet Park
• Wednesday morning: Country View
Elementary arrival; visit additional parks
(Cathedral Point, Veterans and Epic)
• Wednesday afternoon: New Century
Charter/Verona Area International School
and Core Knowledge Charter arrival
• Thursday morning: Sugar Creek
Elementary arrival
• Thursday afternoon: Travel
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Project Team
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Project Team
LISA BENDER, AICP
Project Manager
NATALIE LYON, AICP
Asst. Project Manager &
Planning Lead
ERIN DALY DAVENPORT,
AICP, RSP1
Data Analysis Lead
CORGAN
ARCHULETA
Planning Support
Organizational Chart
COLIN HARRIS, PE
Project Director
Team Organization and Roles
To meet the expectations of the project and deliver
a superior product to the City of Verona and its
community we have assembled a team of capable
and experienced professionals, all of whom have
directly relevant experience with SRTS and bicycle
and pedestrian planning projects. As passionate
professionals who specialize in active and sustainable
transportation, the Alta team has a proven ability to
collaborate to resolve complex issues with inspired
solutions. We will consider ourselves an extension of
your staff and will work to help you and the community
realize your goals for the project.
Alta will serve as overall contract manager, providing
ongoing project management, oversight, and quality
control. Colin Harris, PE, will serve as Project Director
and will be responsible for overall leadership and
project direction. Lisa Bender, AICP, will serve as
Project Manager, with day-to-day responsibility for
communications, task assignments, project budgeting,
and coordination. Natalie Lyon, AICP, will serve
as Assistant Project Manager and Planning Lead,
collaborating with Lisa throughout the project. Erin Daly
Davenport, AICP, RSP1, will lead civic and data analysis
tasks, and Active Transportation Planner Corgan
Archuleta will provide planning support throughout,
including with engagement.
The Alta team has extensive experience throughout
the region and can leverage our personal experiences,
technical knowledge, lessons learned, community and
jurisdictional relationships to develop and implement a
positive and productive community-based process for
Verona. The entire team will be focused on providing
the City with dedicated and responsive service needed
to successfully complete all phases on schedule and on
budget.
Alta’s key staff and their respective qualifications with
bicycle, pedestrian, ands Safe Routes to School projects
are highlighted on the following pages. Full resumes
can be found in the Appendix of this proposal.
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131
YEARS OF EXPERIENCE
24 years
EDUCATION
MCRP, UC Berkeley
BA, Biology and Spanish,
University of Minnesota
REGISTRATIONS
& PROFESSIONAL
HIGHLIGHTS
American Institute of Certified
Planners (AICP) #409044
Transit Center Board of
Trustees, 2019–present
“Building Support for Safe
Streets,” Transportation
Funders Network for Smart
Growth and Livable Cities, May
2019, Miami, FL
“Zoning for Complete Streets,”
NACTO Designing Cities
Conference, October 2015,
Austin, TX
Lisa Bender, AICP
Project Manager
Lisa is a Planning Principal and Safe Routes to School specialist, offering 24 years of
experience in transportation planning and policy. Lisa leads active transportation and
SRTS planning and education projects, including the recently developed On My Way!
education materials for Minnesota K-8 students. Lisa served as the SRTS Coordinator
for the Minnesota Department of Transportation (MnDOT) where she convened a
group of stakeholders to reboot the state’s program to include statewide curriculum
resources and planning grants for the first time.
Relevant Experience
• MnDOT Safe Routes to School Planning Assistance, MN
• MnDOT Active Transportation Safety Training (“On My Way”)
• Detroit Safe Routes To School, MI
• Appleton Complete Streets Study, WI
• WAMPO Safe Routes to School Planning Assistance, Wichita, KS
• La Crosse Bicycle and Pedestrian Plan, WI
• Front Street Demonstration Project, Saint Peter, MN
Unmatched Project Management and
Safe Routes to School Leadership
ALTA PLANNING + DESIGN, INC.
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10
As an experienced safety-focused Project Manager and
the main point of contact, Lisa will be responsible for
the following key functions:
• Guide project delivery, coordinate with task leads, and
support a cohesive team approach
• Maintain open, steady communication with City staff
• Facilitate field visits, stakeholder conversations, and
engagement activities
• Bring clarity and direction to complex decisions
• Help Verona translate analysis and community
feedback into meaningful, context-spe cific
recommendations
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11
YEARS OF EXPERIENCE
21 years
EDUCATION
BS, Civil Engineering, Brown
University
REGISTRATIONS &
CERTIFICATIONS
Professional Engineer:
WI (#46232-6); MN (#47347); MI
(#6201313516); ND (#PE-27314);
OH (#PE.90473); WA (#44236)
Association of Pedestrian and
Bicycle Professionals (APBP)
LEED Accredited Professional
YEARS OF EXPERIENCE
9 years
EDUCATION
Master of Urban Planning,
Wayne State University
Bachelor of Comparative
Cultures & Politics, Minor in
Women’s and Gender Studies,
Specialization in Asian Studies,
Michigan State University
REGISTRATIONS &
CERTIFICATIONS
American Institute of Certified
Planners (AICP) #34598
American Planning Association
(APA)
Colin Harris, PE
Project Director
Colin is an Urban Designer and Engineering Principal with 21 years of experience
developing specific recommendations for safety improvements in a variety of contexts
including school zones, urban arterials, and small-town roadways. As a licensed
Professional Engineer and active transportation advocate, he pairs deep technical
expertise in facility selection and design with a passion for regional bicycling and
walking innovation.
Relevant Experience
• MnDOT Safe Routes to School Planning Assistance
• MnDOT Safe Routes to School Demonstration Projects (Phase 1 and 2), MN
• Minneapolis Public Works “As You Go” Campaign Support, MN
• Detroit Safe Routes To School, MI
• South-Folwell Safe Routes to School, Minneapolis, MN
• Green Central Elementary SRTS, Minneapolis, MN
• MnDOT Statewide Bicycle+ System Plan
• Appleton Complete Streets Study, WI
Natalie Lyon, AICP
Assistant Project Manager/Planning Lead
Natalie brings 9 years of diverse experience in urban, suburban, and rural planning,
public engagement, sustainability, and multimodal transportation to the Alta team. She
is a skilled facilitator who excels at understanding the unique perspectives and needs
of communities through thoughtfully planned public meetings, stakeholder interviews,
focus groups, and survey design. Natalie’s background in professional writing and
research allows her to translate complex technical information into accessible and
engaging final content. She is grateful for the opportunity to work collaboratively with
local communities to develop plans that capture a shared vision for healthy, vibrant
public spaces, and transportation infrastructure built for people.
Relevant Experience
• MnDOT Safe Routes to School Planning Assistance, MN
• MnDOT Active Transportation Safety Training Program
• Illinois Active Transportation Plan
• MnDOT Active Transportation Plans and Technical Assistance
• MnDOT Statewide Bicycle+ System Plan
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12
YEARS OF EXPERIENCE
11 years
EDUCATION
MURP, University of Minnesota
BA, Geography and
Environmental Studies,
Macalester College
REGISTRATIONS &
CERTIFICATIONS
American Institute of Certified
Planners (AICP) #32955
Road Safety Professional (RSP)
#1283
YEARS OF EXPERIENCE
5 years
EDUCATION
BA, Geography and Urban
Studies, Macalester College
REGISTRATIONS &
CERTIFICATIONS
American Planning Association,
National Capital Chapter
Erin Daly Davenport, AICP, RSP1
Civic and Data Analytics Lead
Erin is a leader in Alta’s Civic Analytics and Safety practices. She specializes in using
data to create actionable plans that move toward zero traffic death through GIS-based
safety and equity analyses. Erin is driven to help make planning for tomorrow a more
equitable process than what was used to plan for today.
Relevant Experience
• MnDOT Active Transportation Planning and Technical Assistance
• MnDOT Safe Routes to School Planning Assistance
• Appleton Complete Streets Study, WI
• Madison MPO Safety Action Plan, WI
• Green Central Elementary SRTS, Minneapolis, MN
• MnDOT Vulnerable Road User Safety Assessment, MN
• SS4A Intersection Upgrade and Pedestrian Safety Plan Development,
Kalamazoo, MI
• Alexandria 3rd Avenue Pedestrian Safety Improvements, MN
Corgan Archuleta
Safe Routes to School Planner
Corgan is a planner with a background in regional governance. Having worked at the
intersection of transportation, urban design, land use, and civil engineering, Corgan
brings a complex and regional lenses to local planning and design. He applies
advanced GIS, research, and communication skills to support active transportation
planning and safety analysis. Corgan is inspired by design that enhances the
relationships between people and their environment and is dedicated to creating
places that uplift and reflect communities.
Relevant Experience
• MnDOT Safe Routes to School Planning Assistance
• MnDOT Statewide Bicycle+ System Plan
• MnDOT Active Transportation Planning and Technical Assistance
• WAMPO Safe Routes to School Planning Assistance, Wichita, KS
• Thrivent Development Complete Streets Review, Appleton, WI
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134
Cost
Proposal
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PAGE COUNT11
Principal -
Engineering
Principal -
Planning
Associate I -
Planning
Associate I -
Planning
Planner II
Sr. Billing
Specialist
Web Developer III
Alta
Expenses Alta's Sub Total
Colin Harris
Lisa Bender
Natalie Lyon
Erin Daly
Davenport
Corgan Archuleta
Tara Tachell
Ryan Johnson
1 Project Coordination 4 40 24 0 0 16 0 $ - $ 16,865 84 16,865$
2 Existing Conditions and Safety Analysis 2 37 52 12 48 0 0 $ 1,400 $ 27,984 151 27,984$
3 Safe Routes to School Assessment 2 16 46 8 45 0 0 $ - $ 19,793 117 19,793$
4 Recommendations and Countermeasures 20 31 70 24 60 0 0 $ - $ 37,254 205 37,254$
5 Engagement Support 2 32 36 0 58 0 60 $ - $ 32,631 188 32,631$
6 Documentation 4 12 20 0 58 0 0 $ - $ 15,393 94 15,393$
Staff Hours 34 168 248 44 269 16 60 839
Labor Total ### ### ### ### ### ### ### 148,519$ 148,519$
Project Total (Labor + Expenses + Sub Markup) ### ### ### ### ### ### ### 1,400$ 149,919$ 149,919$
GENERAL NOTES:
* This fee proposal is valid for 90 days from the date submitted.
* Hours and staff assignments can be adjusted by the consultant as needed to implement the tasks described during the course of the project.
* Hourly rates will be adjusted if work is continued into subsequent year(s).
Alta Planning + Design, Inc.
Total Task FeeTotal Task
HoursPhase
Budget
This proposed budget reflects the scope outlined in this proposal. The Alta team
is flexible in our approach and looks forward to working with the City to finalize the
scope and budget to meet the needs of the City and project.
136
Relevant
Experience
137
ALTA PLANNING + DESIGN, INC.
16
Alta is a national leader in Safe Routes to School (SRTS)
planning, with more than 30 years of experience helping
communities create safer, healthier, and more connected
streets and neighborhoods. Our multidisciplinary planners,
engineers, designers, engagement specialists, and
program experts develop practical SRTS plans tailored to
each community’s needs, resources, and local context.
Our work brings about positive change by
creating places that are geared towards
moving people, connecting community
members to daily needs, and empowering
every person to live an active, healthy life.
Alta was founded in 1996, when cities and communities
were calling for safer streets for people walking and
bicycling. We pioneered the field of active transportation
and evolved into a visionary multimodal practice.
SAFE ROUTES TO SCHOOL LEADERSHIP
Alta’s SRTS experience ranges from school walking
and biking assessments, student travel tallies, caregiver
surveys, and suggested route mapping to community
engagement, infrastructure recommendations, education
and encouragement programs, project prioritization,
and grant-ready concepts. We integrate engineering,
education, engagement, equity, encouragement, and
evaluation to develop actionable strategies that make it
safer and more convenient for students and families to
walk, bike, and roll to school.
Alta emphasizes right-sized, implementable solutions.
We work closely with municipal staff, schools, families,
and community partners to identify immediate low-cost
improvements alongside longer-term investments. Our
plans clearly define priorities, responsibilities, potential
funding sources, and next steps, helping communities
with limited staff and resources move efficiently from
planning to implementation. In addition to our leadership
developing the NACTO Urban Bikeway Design Guide,
Alta’s experience developing the FHWA Small Town and
Rural Multimodal Networks Guide further strengthens
our ability to apply national best practices in ways
that respond to small-city street networks, community
character, and implementation capacity.
• Safe Routes to School
• Sustainable and Active
Transportation
• Complete Streets
• Safe Systems Approach
• Urban Design
• Civic and Data
Analytics
• TDM Planning,
Programs, and
Marketing
• Public Engagement,
Equity, and Inclusion
• Trails and Greenways
• Green Infrastructure
and Resiliency
• Access to Transit and
First/Last Mile
• Mobility Hubs/
Micromobility/Bike
Share
• Multimodal Corridors
• Wayfinding and
Branding
• Linear Landscapes and
Open Space
• National Research,
Technical Assistance,
and Design Guidance
Planning
Transportation + Traffic Engineering
Landscape Architecture
Transportation Demand Management
Focus Areas
Disciplines
Firm Profile
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ALTA PLANNING + DESIGN, INC.
17
MnDOT Safe Routes to School
Planning Assistance and Demonstration
Projects
MINNESOTA | 2012-ONGOING
Alta has supported Minnesota communities through the MnDOT Safe Routes
to School program since 2012, developing actionable, prioritized plans for
more than 100 schools statewide. The plans assess infrastructure and non-
infrastructure barriers, engage district and school-based teams, and identify
engineering and programmatic strategies that help more students walk and
bicycle safely. Alta has emphasized equitable, context-specific engagement,
including direct student involvement and multilingual outreach, to build local
ownership and create a clear path to implementation.
For MnDOT’s SRTS Demonstration Projects, Alta has planned, designed,
and implemented temporary, low-cost roadway improvements in
communities across the state. Alta began with two pilot communities and
authored the MnDOT Demonstration Project Implementation Guide,
which provides agencies and community partners with guidance for testing,
evaluating, and advancing potential infrastructure improvements. The team’s
work has included community coordination, concept development, MUTCD-
compliant signed engineering drawings, material procurement, installation,
and evaluation guidance, helping communities move from adopted SRTS
plans toward visible, near-term safety improvements.
CLIENT
Minnesota Department of
Transportation (MnDOT)
CONTACT
Kelly Corbin
Safe Routes to School Coordinator
MnDOT
(651) 366-4179
Kelly.Corbin@state.mn.us
PROJECT HIGHLIGHTS
3 Safe Routes to School planning,
engineering and programming
3 Project prioritization and
recommendations
3 Existing conditions analyses
3 Heath and equity analyses
3 Coordination with school and
student groups and roadway
authorities
3 Demonstration project
installation and evaluation
3 Safety improvements
ALTA PLANNING + DESIGN, INC. 18
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139
ALTA PLANNING + DESIGN, INC.
19
Appleton Complete Streets and Active
Transportation Services
APPLETON, WI | 2015-ONGOING
Alta has partnered with the City of Appleton since 2015 to advance
multimodal transportation planning, Complete Streets implementation,
corridor design, and downtown revitalization efforts. Alta’s work includes
the Appleton Complete Streets Study and Design Guide, Downtown
Streetscape Design Guide, South Badger Avenue Preliminary Corridor
Design, Appleton Trails Master Plan, and Thrivent Development Complete
Streets Review.
Through these initiatives, Alta helped the City update its Complete Streets
Policy and Pedestrian Crossing Improvement Policy, develop multimodal
street design standards, and establish a framework for safer and more
accessible transportation investments throughout the community. The
Complete Streets effort evaluated existing policies, procedures, and
decision-making processes to help institutionalize Complete Streets
principles across City departments, while corridor and streetscape projects
translated those principles into context-sensitive design solutions for
downtown and neighborhood corridors.
Alta’s work has included pedestrian safety analysis, crossing improvements,
corridor planning, streetscape design guidance, multimodal connectivity
enhancements, and preliminary corridor design. Collectively, these projects
have provided Appleton with the policies, design tools, and implementation
strategies needed to create safer, more vibrant, and more connected
streets for residents and visitors of all ages and abilities.
CLIENT
City of Appleton
CONTACT
Eric S. Lom, P.E.
City Traffic Engineer
City of Appleton
(920) 832-3958
eric.lom@appletonwi.org
PROJECT HIGHLIGHTS
3 Bicycle and pedestrian master
planning
3 Bicycle and pedestrian concept
development
3 Multimodal transportation design
guidelines
3 Connectivity planning
3 Street typology development
3 Integration with existing plans
and policies
3 Review of implementation
of pedestrian and bicycle
infrastructure
20ALTA PLANNING + DESIGN, INC.
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140
ALTA PLANNING + DESIGN, INC.
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“On My Way!” MnDOT Active
Transportation Safety Training
MINNESOTA | 2024-ONGOING
Alta developed educational materials to teach safe walking, rolling and
biking skills to Minnesota students in grades K-8. The project team created
a visual brand, slide decks, classroom lesson plans and engaging animated
videos to teach core lessons in safe walking, rolling and biking for grades
K-5. Middle school materials build upon these lessons with classroom
materials, videos, and interactive activities that help students become
independent travelers and build life-long safety skills.
All graphic materials including a program name (On My Way!), visual
preference survey, brand guidelines, creative materials templates,
slide graphics and animations were completed by Alta staff based on
engagement with MnDOT staff, implementation partners, and Minnesota
youth.
.
CLIENT
Minnesota Department of
Transportation (MnDOT)
CONTACT
Will Wlizlo
Active Transportation Coordinator
MnDOT
(612) 590-8364
william.wlizlo@state.mn.us
PROJECT HIGHLIGHTS
3 Youth and educator engagement
3 Safe Routes to School education
and curriculum development
3 Video development
3 Branding
PROJECT WEBSITE
https://www.dot.state.mn.us/
onmyway/index.html
22
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141
Resumes
+ Work
Samples
Appendix
142
ALTA PLANNING + DESIGN, INC. ALTA PLANNING + DESIGN, INC.
BA
Green Central Elementary SRTS, Minneapolis, MN
Colin served as Project Manager for Alta’s work to identify pedestrian and bicycle improvements for two corridors
connecting to Green Central Elementary. The design involved a unique application of a separated bikeway on a
neighborhood street to prioritize a safe, separated connection for students between the school and bikeways, parks,
and important community destinations. Alta also supported community engagement by creating maps and graphics
to communicate existing conditions around the project and gather feedback on preferred improvements.
MnDOT Statewide Bicycle+ System Plan
Alta is working with MnDOT to develop an updated Statewide Bicycle+ System Plan to advance the state’s
commitment to safe, comfortable, and convenient bicycling in alignment with existing statewide transportation policy.
The Plan will be developed at a statewide level, with recommendations targeted to local-level impacts to provide
benefits at the community level. Colin is Alta’s Principal-in-Charge.
Appleton Complete Streets Study, WI
Alta assisted the City with a Complete Streets Study that included reviewing and updating the City’s Complete Street
Policy and Pedestrian Crossing Improvement Policy as well as developing a Complete Streets Design Guide. Alta
identified opportunities to improve processes and then developed policies and design guidance to institutionalize a
shift towards Complete Streets design thinking. Alta’s data-driven analysis of pedestrian safety and demand helped
Appleton begin shifting from a reactive complaint-driven approach to a proactive systemic safety approach.
Thrivent Development Complete Streets Review, Appleton, WI
Colin is Alta’s Project Manager on this effort to review the Thrivent Development in Appleton from a Complete
Streets and multimodal network connectivity perspective.
La Crosse Bicycle and Pedestrian Plan, WI
Colin was the Principal-in-Charge to update and implement the Forward La Crosse comprehensive plan and La
Crosse Climate Action Plan. Colin guided the team in stakeholder and community engagement to develop bicycling
and walking networks accessible to all ages and abilities. The approach combined community goals with national
best practices and local data to identify network gaps and a specific, prioritized implementation plan.
Front Street Demonstration Project, Saint Peter, MN
Alta designed and installed a five-intersection demonstration project to calm traffic and make it more comfortable to
walk and bike on Front Street in Saint Peter. Alta worked with the City and local champions to host a walk audit and
public meeting to hear about concerns that fast-moving traffic, including many semi trucks, were cutting through the
neighborhood. Residents and the City supported using a combination of traffic calming and pedestrian safety tools—
including corner curb extensions, medians and a mini traffic circle—spaced every other block, and signs encourage
through traffic to turn back to the highway. Colin was Alta’s Principal-in-Charge.
MnDOT TH 55 Pedestrian Safety Interim Project, Minneapolis, MN
Colin served as Engineering Principal working with MnDOT in developing this project, to reduce vehicle speed and
improve pedestrian safety. Using a quick build approach, lower-cost solutions are piloting safety improvements
before constructing long-term improvements. The project includes using bollards and pavement markings to narrow
lanes, reducing lanes to two in each direction, and to create high visibility crosswalks.
Fargo Safe Routes to School Plan, ND
As Alta’s Project Manager, Colin guided the development of recommendations to improve walking and biking for
each elementary and middle school in the City of Fargo. Alta worked with Metro COG, the City of Fargo, Public
Schools, West Fargo Public Schools, and private schools to develop the Fargo SRTS plan. The plan provides
guidance for school siting, campus design, and programming.
Resumes
Colin Harris, PE, LEED AP
Project Director
YEARS OF EXPERIENCE
21 years
EDUCATION
BS, Civil Engineering, Brown
University
AREAS OF EXPERTISE
Bicycle and pedestrian facility
design and guidelines
Civil engineering
Urban Design
Bicycle and pedestrian safety
improvements
Safe Routes to School
Demonstration projects
Equity and inclusive community
planning
REGISTRATIONS
Professional Engineer:
MN (#47347); MI (#6201313516);
WI (#46232-6); ND (#PE-27314);
OH (#PE.90473); WA (#44236)
Association of Pedestrian and
Bicycle Professionals (APBP)
LEED Accredited Professional
PROFESSIONAL
HIGHLIGHTS
Founding Board Member,
Minneapolis Bicycle Coalition
(now Our Streets)
State Chapter Lead of the
Association of Pedestrian and
Bicycle Professionals (APBP)
Creator and Organizer, Open
Streets Minneapolis
Colin is an Urban Designer and Engineering Principal with 21 years of experience
developing specific recommendations for safety improvements in a variety of
Text truncated. Open the original for the full document.
Source: City of Verona website. First collected Oct 16, 2026.