July 14, 2026 AHCPC Meeting Agenda and Packet
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AGENDA
Ad Hoc Comprehensive Plan Committee
Monona City Hall – Conference Room
5211 Schluter Road, Monona, WI
Hybrid Meeting via ZOOM & In-Person
Tuesday, July 14, 2026
5:00 p.m.
NOTICE OF ELECTRONIC MEETING
This meeting will be conducted as a hybrid meeting via electronic videoconferencing/
teleconferencing and in-person. As such, it is likely that some or all members of, and a possible
quorum, may be in attendance via electronic means and not physically present. In accordance with
Wisconsin law, the meeting will remain open to the public. The public may still attend in person at
the location stated in this agenda. Upon reasonable notice, the needs of disabled individuals will be
accommodated through auxiliary aids or services. For additional information or to request this
service, contact Christina Kahl at 608-222-2525.
1. Call to Order
2. Roll Call
3. Approval of Minutes of February 11, 2026
4. Appearances
5. Review and Discuss Summary of Feedback Received (SWAT)
A. See Appendix B for all feedback received (thus far)
B. See Page 2 of meeting packet
6. Review and Discuss Draft Comp Plan Issues and Opportunities
A. See Page 3 of meeting packet
7. Provide Direction on Corridor Segment Recommendations and Corridor Focus Areas
A. See Pages 4-8 of meeting packet
8. Review and Discuss Established Neighborhood Housing Policy Opportunities
9. Conclusion and Next Steps
10. Adjournment
DIRECTIONS TO ATTEND MEETING ELECTRONICALLY
You may attend via videoconference by downloading the free Zoom program to your computer at
https://zoom.us/download. At the date and time of the meeting log on through the Zoom program
and enter Meeting ID: 836 8820 7536.
You may attend via telephone conference by calling the following phone number:
PHONE NUMBER: 1-301-715-8592 / MEETING ID: 836 8820 7536, FOLLOWED BY #
Please Mute Your Phone When Not Speaking To Ensure Best Possible Audio Quality.
PUBLIC APPEARANCE BY ZOOM
Persons interested in publicly appearing before the Ad Hoc Comprehensive Plan Committee via
computer or phone on the Zoom application are asked to submit an Appearance Before a City
Committee form so that we can accommodate all online and phone requests to speak. Please
submit your form as soon as possible. Requests will be accepted before and during the meeting until
the Appearances section is closed. Requests submitted after the Appearances section is closed will
not be able to speak. Link to form: http://www.mymonona.com/formcenter/committee-application-
11/appearance-before-a-committee-citizen-co-82
WRITTEN COMMENTS
You may send written comments on agenda items by emailing Douglas Plowman, City Planner at
dplowman@ci.monona.wi.us.
NOTE: Upon reasonable notice, the City of Monona will accommodate the needs of disabled individuals through
auxiliary aids or services. For additional information or to request this service, contact Christina Kahl at (608) 222-
2525, FAX: (608) 222-9225, or through the City Police Department TDD telephone number 441-0399. The public is
notified that any final action taken at a previous meeting may be reconsidered pursuant to the City of Monona
ordinances. A suspension of the rules may allow for final action to be taken on an item of New Business.
It is possible that members of a possible quorum of members of other governmental bodies of the municipality may
be in attendance at the above state meeting to gather information or speak about a subject, over which they have
decision-making responsibility. Any governmental body at the above state meeting will take no action other than the
governmental body specifically referred to above in this notice.
Agenda posted 7/10/2026 on the City Hall, Library, and Community Center bulletin boards and on the City of
Monona’s website, www.mymonona.com.
AHCPC Minutes
Draft minutes subject to Approval
1
Minutes
City of Monona
Ad Hoc Comprehensive Plan Committee
Wednesday, February 11, 2026
The meeting of the City of Monona Ad Hoc Comprehensive Plan Committee was called to order
(4:30 pm).
Present: Mayor Nancy Moore (Chair, via Zoom), Mr. John Chapman, Ms. Tonya Hamilton-
Nisbet, Mr. Bill Graf, Mr. Dan Brinkman, Ms. Elizabeth Cook, Mr. Robert Proctor (via
Zoom), and Ms. Melissa Badini
Excused: Alder Patrick DePula
Also Present: Doug Plowman, Planning Director, Ben Rohr and Rob Gottschalk (Vandewalle &
Associates) and Philip Haven (Monona Grove School District – School Board)
Approval of Minutes
A motion by Ms. Cook, seconded by Ms. Hamilton-Nisbet to approve the meeting minutes from
January 5, 2026 carried with no corrections.
Appearances
None.
Project Status Update
Mr. Rohr and Mr. Gottschalk of Vandewalle & Associates provided an update of their progress and
explained the exercises they prepared for the Committee today. The Vandewalle team is currently
input-gathering and will move onto plan development next. They shared a high-level summary of the
feedback they have received so far.
Data/ Trends Overview
The Vandewalle team gave an overview of national and regional data trends with some comparisons
to Monona. They shared some general market opportunities they saw for specific Monona corridors,
and how Monona compares to the surrounding area, and corridors. They listed what they saw as
challenges and opportunities for each corridor.
Corridor Alternatives Activity
The Vandewalle team introduced an activity, allowing for the Committee to review the team’s
proposed alternatives for each corridor segment, and give their feedback. The Committee worked on
the activity worksheets for the next 25 minutes. Afterwards, the group discussed their high-level
thoughts while doing the activity. They discussed overall opportunities and challenges, as well as
what they felt were the best options for the Monona Drive and Broadway corridors.
The Vandewalle team thanked the Committee for its time and valuable feedback, and gave them a
rough timeline of next steps.
Adjournment
A motion made by Ms. Cook, seconded by Ms. Hamilton-Nisbet, to adjourn carried. (6:20 pm)
Respectfully submitted by:
Henry Barbee, City Planner
2
Draft Strengths, Weaknesses, Assets, and Threats/Challenges
The following is a summary of the key themes expressed during the various input opportunities conducted thus far. This includes Ad Hoc
Committee meetings, Plan Commission and Council meetings, stakeholder interviews, and the public workshop and survey.
Strengths Weaknesses
• Strong small-town feel and sense of community.
• Extensive parks, green spaces, mature trees, and lake access.
• High-quality community amenities including the library, pool, civic
campus, schools, and recreation programs.
• Walkability, bikeability, and proximity to Madison and regional
destinations.
• Strong schools, public safety services, and responsive local
government.
• Active, engaged residents and strong civic participation.
• Unique mix of neighborhoods, local businesses, restaurants, and
natural resources.
• Lack of a defined downtown, city center, or recognizable identity.
• Limited housing diversity and affordability, particularly ownership
options.
• Transportation challenges including gaps in sidewalks, bike
connectivity, and pedestrian safety.
• High property taxes and concerns about long-term fiscal capacity.
• Aging infrastructure and public facilities requiring ongoing
investment.
• Perceived lack of demographic diversity and inclusiveness
challenges.
• Landlocked geography limits growth opportunities and expansion
of the tax base.
Assets Threats/Challenges
• Lake Monona, Yahara River, waterfronts, and public lake access.
• Civic Campus (City Hall, Library, Pool, Winnequah Park, Community
Center area).
• San Damiano, parks, trails, and regional recreation connections.
• Monona Drive and Broadway corridors, both with redevelopment
potential.
• Established neighborhoods with mature tree canopy and diverse
housing character.
• Home-grown businesses, restaurants, ethnic food clusters, and
community events.
• Strong parks and recreation system, schools, community
organizations, and volunteer base.
• Proximity to Madison while maintaining an independent identity.
• Redevelopment pressures that could erode Monona's small-town
character and community identity.
• Housing affordability challenges affecting young families, seniors,
and workforce households.
• Rising service costs, levy limits, and fiscal constraints on maintaining
community services.
• Flooding, stormwater management issues, lake water quality
concerns, and climate resilience needs.
• Traffic congestion, speeds, cut-through traffic, and multimodal
safety concerns on major corridors.
• Loss of small/local businesses and increasing development
homogeneity.
• Aging population, declining birth rates, and difficulty
attracting/retaining young families.
• Balancing redevelopment, housing growth, affordability, and
preservation of neighborhood character.
3
Draft Comp Plan Issues and Opportunities
The following list includes big picture issues and opportunities that aims to summarize the feedback received from the various input
opportunities and the data analysis completed at the forefront of this project. Most topic areas listed are both an existing issue and a
potential future opportunity. These ideas are important because they help frame where the plan’s goals, policies, recommendations,
and action items will focus.
Building upon the City’s existing assets Adapting to population and demographic trends
• Parks/green space, water accessibility, location in
metro/proximity, local businesses, small town feel, tight-nit
community, amenities, safety, highly educated community, low
poverty rates
• Population growth, aging population, declining household size, desire
for increased diversity, declining birth rates, desire to attract more
young families
Addressing housing affordability, availability, and diversity Fostering strategic redevelopment and infill development
• New housing growth predominantly rental-occupied units,
rapidly increasing housing costs, decreased housing turnover,
housing shortage, need for diverse new housing types
• Corridor revitalization/transformation, creating a sense of
place/community gathering location, urban-orientation vs. suburban-
orientation, large-scale infrastructure projects upcoming
Advancing sustainability and climate adaptability Creating fiscal sustainability
• Protecting existing resources, lake cleanup, tree canopy and
heat island effects, stormwater management, enhancing
recreational opportunities, carbon neutrality, climate migration,
climate action planning
• Growing the local tax base by leveraging underutilized lands,
strategic use of TIF, service partnerships, civic campus redevelopment,
infrastructure upgrades, leveraging alternative funding sources
Enabling multi-modal transportation options Fostering collaboration and partnerships
• Expanding existing walking and biking infrastructure, potential
ROW reconfigurations, sidewalk infill, reducing surface parking,
improving traffic safety, transit-oriented development,
implementing bike and ped plan
• School district, neighboring municipalities, local and regional
businesses and employers, nonprofits, state agencies, Dane County
4
Broadway Corridor – Ad Hoc Committee Feedback
West Broadway Segment Yahara River Segment Middle Broadway Segment East Broadway Segment
Land Use
Mix
Mixed-use with high density
housing, retail, lodging, and
entertainment uses
Mixed-use commercial with
higher density housing
Mixed-use commercial with
integrated higher density
housing
Higher density mixed-use
commercial and residential
Market Role Lifestyle mall/retail focus with
residential adjacent (ex.
Hilldale)
Mixed-use commercial and
residential focus
Retail focus with high density
housing (ex. Hilldale/The
Yards)
Secondary community
gateway
Building
Height
Up to 14 stories Up to 8 stories Up to 14 stories Up to 14 stories
Character,
Design,
Streetscape
Street-oriented Water and street-oriented Street-oriented Street-oriented
Architecture Contemporary, modern style Mixed on having unique
feature/style
Mixed on having unique
feature/style
Contemporary, modern style
Open Space Some level of green space
(flexible)
Some level of green space
(flexible)
Some level of green space
(flexible)
Some level of green space
(flexible)
Tax Base Maximize tax base Maximize tax base Maximize tax base Medium tax base increase
5
Broadway Corridor – Public Feedback
West Broadway Segment Yahara River Segment Middle Broadway Segment East Broadway Segment
Land Use
Mix/Market
Role
Lifestyle mall/retail focus with
high density residential
adjacent (ex. Hilldale)
Mixed-use commercial with
higher density housing
Urban downtown Monona and
primary community gateway
experience
Secondary community
gateway with higher density
mixed-use commercial and
res.
Building
Height
Mixed between 1-5, up to 8,
or 14 stories
1-5 stories Mixed between 1-5 or up to
8 stories
Mixed between 1-5, up to 8,
or 14 stories
Character,
Design,
Streetscape
Street-oriented Water and street-oriented Street-oriented Street-oriented
Comment
Summary
• Need walking and biking
• Split opinions on density
• Desire for “Hilldale-like”
destination
• Desire for retail and
amenities
• Preserve and expand
green space opportunities
• Traffic concerns
• Support for mixed-use
• Interest in employment
and corporate uses
• Parking remains important
• Affordable and senior
housing
• Riverfront access and
waterfront amenities
• Need walking and biking
infrastructure
• Environmental protection
• Desire for walkable
mixed-use
• Concerns about higher-
density
• Parking concerns
• Preserve and expand
green space opportunities
• Traffic safety, reduce
speed
• Desire for true Monona
“downtown”
• Need walking and biking
infrastructure
• Mixed-use development
• Desire for “Hilldale-like”
destination
• Concerns about higher-
density
• Traffic is biggest issue
• Mixed opinions on
parking
• Support for beautification
• Desire for
retail/restaurants
• Senior housing and
condos
• Commercial and
employment
• Need walking and biking
infrastructure
• Concerns about higher-
density
• Interest in large retail
anchors
• Desire for beautification
• Traffic is biggest issue
• Farmer’s Market
accessibility concerns
• Mixed opinions on big
box
• Create an identity in this
area
6
7
Monona Drive Corridor – Ad Hoc Committee Feedback
Middle Monona Segment School Segment North Monona Segment
Land Use
Mix
Residential mid-block with mixed-use
intersections/nodes
Neighborhood mixed-use commercial
with residential above
Predominantly residential with small
commercial nodes
Market Role Housing focus with retail serving nodes Mixed-use neighborhood Housing focus with retail serving nodes
Building
Height
1-4 stories 1-3 stories Up to 8 stories
Character,
Design,
Streetscape
Street-oriented Street-oriented Street-oriented
Architecture Contemporary, modern style with unique
feature/style
Contemporary, modern style Contemporary, modern style
Open Space Mixed on no min. green space or some
level (flexible)
30% min. green space (existing policy) 30% min. green space (existing policy)
Tax Base Maximize tax base Medium tax base increase Medium tax base increase
8
Monona Drive Corridor – Public Feedback
Middle Monona Segment School Segment North Monona Segment
Land Use
Mix/Market
Role
Standalone residential buildings mid-
block with mixed-use commercial/res. at
key intersections/nodes
Neighborhood mixed-use commercial
with integrated housing
Predominantly residential with small
standalone commercial nodes
Building
Height
1-5 stories 1-3 stories 1-5 stories
Character,
Design,
Streetscape
Street-oriented Varying setbacks, lot coverages, and
parking
Varying setbacks, lot coverages, and
parking
Comment
Summary
• Support for a “downtown” Monona
or “Main Street”
• Need for walking and biking
• Redevelopment of aging properties
• Concerns about higher-density
• Preference towards human-scale
development
• Desire for more businesses and
amenities
• Concerns for viability of existing
businesses
• Traffic and speed concerns
• Parking remains important
• Opportunities for connections to civic
and community uses
• Student safety priority
• Need for walking and biking
infrastructure
• Potential pedestrian bridge
• Preference toward smaller-scale
• Opposition to higher-density
• Support for small-town main street
character
• Traffic and speed concerns
• School parking concerns
• Maintain neighborhood character
with community-oriented amenities
• Preserve neighborhood character
• Connections and highlighting San
Damiano
• Need for walking and biking
infrastructure
• Geater public access to the lake
• Mixed opinions on housing densities
• Traffic and speed concerns
• Small-scale, selective mixed-use
development
• Lake views are highly valued
• Senior housing and ownership
• Potential for a few key
redevelopment sites in this area
9
120 East Lakeside Street • Madison, Wisconsin 53715 • 608.255.3988 • 608.255.0814 Fax
247 Freshwater Way, Suite 530 • Milwaukee, Wisconsin 5320 4 • 414. 988 .8631
www.vandewalle.com
Shaping places, shaping change
To: City of Monona Plan Commission and City Council
From: Ben Rohr and Rob Gottschalk
Date: February 1, 2026
Re: December/January Progress Report: Comprehensive Plan Update
The City of Monona 2026 Comprehensive Plan Update is officially underway. The project kicked off in
December and January. The majority of our time over these first two months was devoted to working
internally and with City staff to get the project up and running. It also included kickoff meetings with both
the Ad Hoc Committee and Plan Commission/City Council.
Task Completed in December/January:
• Developing an overarching project schedule with roles, responsibilities, timing, and activities
• Facilitating a kickoff meeting with City staff and City Department Heads to discuss project logistics, key
issues/opportunities, and roles/responsibilities
• Facilitating a kickoff meeting with the Ad Hoc Committee to overview the process, past plans, initial data
collection, and facilitating a discussion on key issues/opportunities
• Facilitating a kickoff meeting with Plan Commission/City Council to overview the process, past plans, initial
data collection, adopting the Comprehensive Plan Public Participation Plan, and facilitating a discussion on key
issues/opportunities
• Facilitating the regularly scheduled monthly City staff/V&A check-in meeting, in addition to multiple one-off
check-in meetings on project status items
• Coordinating, scheduling, and facilitating stakeholder meetings
• Collecting geographic and statistical data
• Developing base maps and corridor segment maps
• Developing draft corridor segment alternatives
• Creating and launching the project website
• Begin preparing for the Ad Hoc Committee Meeting #2
Expected Work in February:
• Complete draft corridor segment alternatives and facilitate Ad Hoc Committee Meeting #2 to review drafts
• Facilitate additional stakeholder meetings
• Complete data collection and base mapping and begin creating the draft appendix of the plan document
• Begin preparing materials for and coordinating the Public Visioning Workshop and Online Survey
• Update project website with new materials produced
• Prepare a public engagement toolkit for City staff use in City staff-led public engagement efforts
• Coordinate with staff on plan maps and staff-led plan chapter development
02/06/26 Page 2 of 2
Project Schedule
120 East Lakeside Street • Madison, Wisconsin 53715 • 608.255.3988 • 608.255.0814 Fax
247 Freshwater Way, Suite 530 • Milwaukee, Wisconsin 5320 4 • 414. 988 .8631
www.vandewalle.com
Shaping places, shaping change
To: City of Monona Plan Commission and City Council
From: Ben Rohr and Rob Gottschalk
Date: March 1, 2026
Re: March Progress Report: Comprehensive Plan Update
The City of Monona 2026 Comprehensive Plan Update continues to move forward. The majority of our time
over the past month was devoted to the continuation of data and information gathering. It also included the
second Ad Hoc Committee meeting.
Task Completed in February:
• Facilitated four stakeholder focus group meetings
• Completed data gathering and analysis on existing conditions along the Broadway and Monona Drive corridors
• Facilitated Ad Hoc Committee Meeting #2 to gather input on draft corridor segment alternatives
• Began creating the draft appendix of the plan document with data collection and feedback summaries
• Continued to collect Comprehensive Plan data and develop maps
• Completed and launched the project website
• Coordinated with staff on plan maps and staff-led plan chapter development
• Facilitated regularly scheduled monthly City staff/V&A check-in meeting, in addition to one-off check-in
meetings on project status items
Expected Work in March:
• Continue coordinating, scheduling, and facilitating additional stakeholder meetings
• Continue collecting geographic and statistical data
• Prepare a public engagement toolkit for City staff use in City staff-led public engagement efforts
• Coordinate with staff on plan maps and staff-led plan chapter development
• Prepare materials for, facilitate, and process all feedback associated with the Public Visioning Workshop and
Online Survey
• Continue to update the project website with new materials as they are produced
• Continue to draft the appendix of the plan document
• Begin preparing for Ad Hoc Committee Meeting #3
• Facilitate regularly scheduled monthly City staff/V&A check-in meetings and status updates
02/24/26 Page 2 of 2
Project Schedule
120 East Lakeside Street • Madison, Wisconsin 53715 • 608.255.3988 • 608.255.0814 Fax
247 Freshwater Way, Suite 530 • Milwaukee, Wisconsin 5320 4 • 414. 988 .8631
www.vandewalle.com
Shaping places, shaping change
To: City of Monona Plan Commission and City Council
From: Ben Rohr and Rob Gottschalk
Date: April 1, 2026
Re: April Progress Report: Comprehensive Plan Update
The City of Monona 2026 Comprehensive Plan Update continues to move forward. The majority of our time
over the past month was devoted to preparation for the upcoming public input opportunities and beginning
to develop draft plan materials.
Task Completed in March:
• Facilitated three stakeholder focus group meetings
• Prepared all materials for the upcoming Public Visioning Workshop and Online Survey
• Updated the project website with new information and documents produced
• Created the draft appendix of the plan document with data collection and feedback summaries
• Continued to collect Comprehensive Plan data and develop maps
• Coordinated with staff on plan maps and staff-led plan chapter development
• Created the Comprehensive Plan document outline and provided to staff for review
• Facilitated regularly scheduled monthly City staff/V&A check-in meeting, in addition to one-off check-in
meetings on project status items
Expected Work in April:
• Facilitate one additional stakeholder focus group meeting
• Facilitate and process all feedback associated with the Public Visioning Workshop and Online Survey
• Continue to update the project website with new materials as they are produced
• Begin drafting the Comprehensive Plan main document
• Prepare for Ad Hoc Committee Meeting #3
• Facilitate regularly scheduled monthly City staff/V&A check-in meetings and status updates
April 1, 2026 Page 2 of 2
Project Schedule
120 East Lakeside Street • Madison, Wisconsin 53715 • 608.255.3988 • 608.255.0814 Fax
247 Freshwater Way, Suite 530 • Milwaukee, Wisconsin 5320 4 • 414. 988 .8631
www.vandewalle.com
Shaping places, shaping change
To: City of Monona Plan Commission and City Council
From: Ben Rohr and Rob Gottschalk
Date: May 1, 2026
Re: May Progress Report: Comprehensive Plan Update
The City of Monona 2026 Comprehensive Plan Update continues to move forward. The majority of our time
over the past month was devoted to preparation for the upcoming public input opportunities and the
development of draft plan materials.
Task Completed in April:
• Facilitated one additional stakeholder focus group meeting
• Prepared all materials for the upcoming Public Visioning Workshop and Online Survey
• Updated the project website with new information and documents produced
• Created the draft appendix of the plan document with data collection and feedback summaries
• Continued to collect Comprehensive Plan data and develop maps
• Coordinated with staff on plan maps and staff-led plan chapter development
• Created the Comprehensive Plan document outline and provided to staff for review
• Facilitated regularly scheduled monthly City staff/V&A check-in meeting, in addition to one-off check-in
meetings on project status items
Expected Work in May:
• Facilitate one additional stakeholder focus group meeting
• Facilitate and process all feedback associated with the Public Visioning Workshop and Online Survey
• Continue to update the project website with new materials as they are produced
• Begin drafting the Comprehensive Plan main document
• Prepare for Ad Hoc Committee Meeting #3
• Facilitate regularly scheduled monthly City staff/V&A check-in meetings and status updates
May 1, 2026 Page 2 of 2
Project Schedule
120 East Lakeside Street • Madison, Wisconsin 53715 • 608.255.3988 • 608.255.0814 Fax
247 Freshwater Way, Suite 530 • Milwaukee, Wisconsin 5320 4 • 414. 988 .8631
www.vandewalle.com
Shaping places, shaping change
To: City of Monona Plan Commission and City Council
From: Ben Rohr and Rob Gottschalk
Date: June 1, 2026
Re: June Progress Report: Comprehensive Plan Update
The City of Monona 2026 Comprehensive Plan Update continues to move forward. This past month, we
facilitated a public workshop with nearly 70 attendees and gathered a wide variety of input to help inform the
development of the plan. We also launched an online survey that currently has 142 responses thus far. The
survey is planned to close later this month.
Task Completed in May:
• Prepared all materials for the Public Visioning Workshop and Online Survey
• Facilitated and processed all feedback from the Public Visioning Workshop
• Updated the project website with new information and documents produced
• Provided the draft appendix of the plan document to staff for review, edit, and completion
• Coordinated with staff on staff-led engagement opportunities and materials needed
• Facilitated regularly scheduled monthly City staff/V&A check-in meeting, in addition to one-off check-in
meetings on project status items
Expected Work in June:
• Facilitate one additional stakeholder focus group meeting
• Close the Online Survey and process all feedback
• Provide staff with any staff-led engagement materials requested
• Continue to update the project website with new materials as they are produced
• Begin drafting the Comprehensive Plan main document
• Prepare for Ad Hoc Committee Meeting #3
• Facilitate regularly scheduled monthly City staff/V&A check-in meetings and status updates
June 1, 2026 Page 2 of 2
Project Schedule
Source: City of Monona website. First collected Oct 16, 2026.