Tourism Commission Meeting — Agenda Packet

VILLAGE OF MOUNT HOREB E. Main Street Mount Horeb, WI 53572 Phone: (608) 437-6884 Fax: (608) 437-3190 Email: mhinfo@mounthorebwi.info Web: mounthorebwi.info Tourism Commission Agenda Tuesday, August 11, 2026 at 6:30 PM Municipal Building Board Room 138 E. Main Street Mount Horeb, WI 1) Call to order 2) Roll Call 3) Public Comments on Non-Agenda Items* 4) Consent Agenda a. Consideration of June 16, 2026 Meeting Minutes 5) Agenda Items a. Discuss and consider the 2026 Room Tax Budget b. Discuss and consider next steps regarding the Barneveld Intergovernmental Agreement c. Discuss and consider the next committee date and future agenda items. 6) Reports a. Report on Room Tax Collections b. Report/update from the Tourism Entity 7) Meeting adjournment. *Public Comment Policy Members of the public are invited to speak at meetings of all Mount Horeb Public Bodies. To comment, please complete a Public Comment Form at the Meeting Room entrance and submit it to staff before the meeting begins. Comments are limited to three minutes, must be made from the podium, and the speaker must return to the audience after speaking. • Non-agenda item comments are heard at the start of the meeting. Public Body members and staff will not engage in discussion during public comment but may consider topics for future agendas. • Agenda item comments are heard during the relevant item, after the proposers or staff present the item and before Public Body discussion. All public comments on the item will be heard before any discussion by the Public Body. Members of the public will only be allowed to speak outside these public comment times if they are invited by the meeting chair to share additional information requested by the Public Body. If so invited to speak, the member of the public must do so from the podium. Written comments are also welcome. Written comments shall include the name and address of the submitter and should be submitted to the Deputy Treasurer/Governance Coordinator by email at niki.erickson@mounthorebwi.info (subject line: Public Comment Request-Name of Public Body) or delivered by to the Village at: 138 E Main Street, Mount Horeb WI, Page 1 of 17 53572, ATTN Public Comment Request-Name of Public Body. UPON REASONABLE NOTICE, EFFORTS WILL BE MADE TO ACCOMMODATE THE NEEDS OF DISABLED INDIVIDUALS THROUGH APPROPRIATE AIDS AND SERVICES. FOR INFORMATION OR TO REQUEST THIS SERVICE, CONTACT ALYSSA GAFFNEY, CLERK, AT 138 E MAIN STREET, MOUNT HOREB, WI (608) 437-9404. Page 2 of 17 Page 3 of 17 Page 4 of 17 Page 5 of 17 Budget Overview_Budget_FY26_P&L_1_Class_Report 1/1 Room Tax Total Revenue 4000 Contributions 0.00 $0.00 4030 Room Tax Income 103,000.00 103,000.00 Total for 4000 Contributions 103,000.00 $103,000.00 4300 Programs & Events Income 0.00 $0.00 4260 Ad Income 0.00 0.00 Total for 4300 Programs & Events Income 0.00 $0.00 Total for Revenue 103,000.00 $103,000.00 Cost of Goods Sold Gross Profit 103,000.00 $103,000.00 Expenditures 6000 Personnel 0.00 $0.00 6110 Wages & Salaries 40,000.00 40,000.00 Total for 6000 Personnel 40,000.00 $40,000.00 6500 Program and Event Expenses 0.00 $0.00 6550 Analytic Tools 0.00 0.00 Total for 6500 Program and Event Expenses 0.00 $0.00 6600 Marketing & Promotion 0.00 $0.00 6630 Digital Marketing 18,000.00 18,000.00 6670 Outdoor Advertising 1,000.00 1,000.00 6680 Regional Marketing Expenses 4,500.00 4,500.00 6690 Print Media 7,400.00 7,400.00 6890 Other Marketing & Promo Expense 4,600.00 4,600.00 7650 Website Expense 6,000.00 6,000.00 Total for 6600 Marketing & Promotion 41,500.00 $41,500.00 7000 Facilities 12,000.00 12,000.00 7500 General & Admin 1,500.00 $1,500.00 7630 Postage Expense 0.00 0.00 7730 Association Dues & Memberships 0.00 0.00 7750 Dues and Subscriptions 0.00 0.00 Total for 7500 General & Admin 1,500.00 $1,500.00 99995 Uncategorized Expense 8,000.00 8,000.00 Total for Expenditures 103,000.00 $103,000.00 Net Operating Revenue 0.00 $0.00 Other Revenue Other Expenditures Net Other Revenue Net Revenue 0.00 $0.00 Page 6 of 17 Accrual Basis Wednesday, August 5, 2026 01:39 PM GMT-05:00 1/1 Mount Horeb Area Chamber of Commerce Budget vs. Actuals: Budget_FY26_P&L_2 - FY26 P&L Classes January - December 2026 ROOM TAX TOTAL ACTUAL BUDGET OVER BUDGET % OF BUDGET ACTUAL BUDGET OVER BUDGET % OF BUDGET Revenue 4000 Contributions 0.00 0.00 $0.00 $0.00 $0.00 0.00% 4030 Room Tax Income 31,260.19 78,000.00 -46,739.81 40.08 % $31,260.19 $78,000.00 $ -46,739.81 40.08 % 4070 Donations & Grants 3,500.00 -3,500.00 $0.00 $3,500.00 $ -3,500.00 0.00% Total 4000 Contributions 31,260.19 81,500.00 -50,239.81 38.36 % $31,260.19 $81,500.00 $ -50,239.81 38.36 % 4300 Programs & Events Income 0.00 0.00 $0.00 $0.00 $0.00 0.00% 4260 Ad Income 178.70 178.70 $178.70 $0.00 $178.70 0.00% Total 4300 Programs & Events Income 178.70 0.00 178.70 $178.70 $0.00 $178.70 0.00% Total Revenue $31,438.89 $81,500.00 $ -50,061.11 38.58 % $31,438.89 $81,500.00 $ -50,061.11 38.58 % GROSS PROFIT $31,438.89 $81,500.00 $ -50,061.11 38.58 % $31,438.89 $81,500.00 $ -50,061.11 38.58 % Expenditures 6000 Personnel 0.00 0.00 $0.00 $0.00 $0.00 0.00% 6110 Wages & Salaries 18,604.50 40,000.00 -21,395.50 46.51 % $18,604.50 $40,000.00 $ -21,395.50 46.51 % 6370 Education/Seminars/Conventions 149.00 149.00 $149.00 $0.00 $149.00 0.00% 6490 Business Meetings & Meals 100.93 100.93 $100.93 $0.00 $100.93 0.00% Total 6000 Personnel 18,854.43 40,000.00 -21,145.57 47.14 % $18,854.43 $40,000.00 $ -21,145.57 47.14 % 6500 Program and Event Expenses 0.00 0.00 $0.00 $0.00 $0.00 0.00% 6550 Analytic Tools 450.00 450.00 0.00 100.00 % $450.00 $450.00 $0.00 100.00 % Total 6500 Program and Event Expenses 450.00 450.00 0.00 100.00 % $450.00 $450.00 $0.00 100.00 % 6600 Marketing & Promotion 0.00 0.00 $0.00 $0.00 $0.00 0.00% 6630 Digital Marketing 12,918.50 18,000.00 -5,081.50 71.77 % $12,918.50 $18,000.00 $ -5,081.50 71.77 % 6670 Outdoor Advertising 302.50 1,000.00 -697.50 30.25 % $302.50 $1,000.00 $ -697.50 30.25 % 6680 Regional Marketing Expenses 637.25 4,500.00 -3,862.75 14.16 % $637.25 $4,500.00 $ -3,862.75 14.16 % 6690 Print Media 6,468.00 6,500.00 -32.00 99.51 % $6,468.00 $6,500.00 $ -32.00 99.51 % 6890 Other Marketing & Promo Expense 2,663.34 3,500.00 -836.66 76.10 % $2,663.34 $3,500.00 $ -836.66 76.10 % 7650 Website Expense 885.00 6,000.00 -5,115.00 14.75 % $885.00 $6,000.00 $ -5,115.00 14.75 % Total 6600 Marketing & Promotion 23,874.59 39,500.00 -15,625.41 60.44 % $23,874.59 $39,500.00 $ -15,625.41 60.44 % 7000 Facilities 0.00 0.00 $0.00 $0.00 $0.00 0.00% 7500 General & Admin 1,550.00 -1,550.00 $0.00 $1,550.00 $ -1,550.00 0.00% 7630 Postage Expense 499.34 499.34 $499.34 $0.00 $499.34 0.00% 7730 Association Dues & Memberships 1,458.00 1,458.00 $1,458.00 $0.00 $1,458.00 0.00% Total 7500 General & Admin 1,957.34 1,550.00 407.34 126.28 % $1,957.34 $1,550.00 $407.34 126.28 % Total Expenditures $45,136.36 $81,500.00 $ -36,363.64 55.38 % $45,136.36 $81,500.00 $ -36,363.64 55.38 % NET OPERATING REVENUE $ -13,697.47 $0.00 $ -13,697.47 0.00% $ -13,697.47 $0.00 $ -13,697.47 0.00% NET REVENUE $ -13,697.47 $0.00 $ -13,697.47 0.00% $ -13,697.47 $0.00 $ -13,697.47 0.00% Page 7 of 17 Mount Horeb Area Chamber of Commerce Statement of Activity January 1-August 5, 2026 Accrual Basis Wednesday, August 05, 2026 01:11 PM GMT-05:00 1/1 TOTAL Jan 1 - Aug 5 2026 Jan 1 - Aug 5 2025 (PY YTD) Revenue 4000 Contributions 4030 Room Tax Income 31,260.19 27,008.67 Total for 4000 Contributions $31,260.19 $27,008.67 4300 Programs & Events Income 4260 Ad Income 178.70 16,669.93 Total for 4300 Programs & Events Income $178.70 $16,669.93 Total for Revenue $31,438.89 $43,678.60 Gross Profit $31,438.89 $43,678.60 Expenditures 6000 Personnel 6110 Wages & Salaries 18,604.50 21,705.25 6370 Education/Seminars/Conventions 149.00 6490 Business Meetings & Meals 100.93 Total for 6000 Personnel $18,854.43 $21,705.25 6500 Program and Event Expenses 6550 Analytic Tools 450.00 2,380.00 Total for 6500 Program and Event Expenses $450.00 $2,380.00 6600 Marketing & Promotion 6630 Digital Marketing 12,918.50 11,196.35 6670 Outdoor Advertising 302.50 3,534.03 6680 Regional Marketing Expenses 637.25 3,000.00 6690 Print Media 6,468.00 17,088.00 6770 Visitors' Guide 100.00 6890 Other Marketing & Promo Expense 2,663.34 430.50 7650 Website Expense 885.00 473.02 Total for 6600 Marketing & Promotion $23,874.59 $35,821.90 7000 Facilities 7430 Copier Maintenance 484.49 Total for 7000 Facilities $484.49 7500 General & Admin 7630 Postage Expense 499.34 1,116.36 7730 Association Dues & Memberships 1,458.00 665.00 7750 Dues and Subscriptions 161.36 Total for 7500 General & Admin $1,957.34 $1,942.72 Total for Expenditures $45,136.36 $62,334.36 Net Operating Revenue -$13,697.47 -$18,655.76 Net Revenue -$13,697.47 -$18,655.76 Page 8 of 17 Budget Overview_Budget_FY26_P&L_2_Class_Report 1/1 Room Tax Total Revenue 4000 Contributions 0.00 $0.00 4030 Room Tax Income 78,000.00 78,000.00 4070 Donations & Grants 3,500.00 3,500.00 Total for 4000 Contributions 81,500.00 $81,500.00 4300 Programs & Events Income 0.00 0.00 Total for Revenue 81,500.00 $81,500.00 Cost of Goods Sold Gross Profit 81,500.00 $81,500.00 Expenditures 6000 Personnel 0.00 $0.00 6110 Wages & Salaries 40,000.00 40,000.00 Total for 6000 Personnel 40,000.00 $40,000.00 6500 Program and Event Expenses 0.00 $0.00 6550 Analytic Tools 450.00 450.00 Total for 6500 Program and Event Expenses 450.00 $450.00 6600 Marketing & Promotion 0.00 $0.00 6630 Digital Marketing 18,000.00 18,000.00 6670 Outdoor Advertising 1,000.00 1,000.00 6680 Regional Marketing Expenses 4,500.00 4,500.00 6690 Print Media 6,500.00 6,500.00 6890 Other Marketing & Promo Expense 3,500.00 3,500.00 7650 Website Expense 6,000.00 6,000.00 Total for 6600 Marketing & Promotion 39,500.00 $39,500.00 7000 Facilities 0.00 0.00 7500 General & Admin 1,550.00 1,550.00 Total for Expenditures 81,500.00 $81,500.00 Net Operating Revenue 0.00 $0.00 Other Revenue Other Expenditures Net Other Revenue Net Revenue 0.00 $0.00 Page 9 of 17 Page 10 of 17 Page 11 of 17 Page 12 of 17 Page 13 of 17 Page 14 of 17 Page 15 of 17 AGENDA ITEM REPORT MEETING DATE PREPARED BY August 11, 2026 AGENDA ITEM # 5.c Discuss and consider the next committee date and future agenda items. BACKGROUND RECOMMENDATION ATTACHMENTS None Page 16 of 17 Quarter Gross Room Receipts Exempt Room Receipts Net Taxable Receipts Total Tax Collections Mount Horeb Chamber of Commerce (80%) Village Admin Fee (20%) 1st 287,844.54$ 65,521.46$ 222,323.08$ 17,771.14$ 15,638.60$ 2,132.54$ 2nd 620,803.09$ 112,034.82$ 508,768.27$ 40,716.16$ 35,830.22$ 4,885.94$ 3rd -$ -$ -$ -$ -$ -$ 4th -$ -$ -$ -$ -$ -$ Total 908,647.63$ 177,556.28$ 731,091.35$ 58,487.30$ 51,468.82$ 7,018.48$ Already Pd/AJE 58,487.30 Due to Chamber - 51,468.82$ 51,468.82 VILL AJE - 7,018.48$ 7,018.48 7,018.48 Allocation Village of Mount Horeb Summary of Overnight Lodging Collections For the year ending December 31, 2026 37,340 74,345 81,499 81,498 87,976 77,077 $58,487.30 746,792 1,486,920 1,629,963 1,759,519 1,830,222 1,541,547 731,091 - 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,0002020 2021 2022 2023 2024 2025 2026 YTDVillage of Mount Horeb Room Tax: January-DecemberTotal Tax CollectionTaxable Receipts7,206 18,807 22,059 23,199 24,661 21,054 $40,701.46 144,111 376,150 441,181 463,985 493,227 421,079 508,768 - 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,0002020 2021 2022 2023 2024 2025 2026Village of Mount Horeb Room Tax: April-JuneTotal Tax CollectionTaxable Receipts Page 17 of 17