Economic-Development-Commission-Meeting-Agenda-Packet-7-30-2026.pdf

Meeting of the Franklin Economic Development Commission (EDC) Agenda Franklin City Hall, Council Chambers 9229 W. Loomis Road, Franklin, Wisconsin July 30, 2026 – 6:00 p.m. Chairman Steve Bobowski Cathleen Richard Mike Barber Barbara Wesener Timothy Wachter Alderwoman Michelle Eichmann I. Call to Order and Roll Call A. Pledge of Allegiance II. Citizen Comment Period III. Approve Minutes for the May 28, 2026 Meeting IV. Economic Development Update A. Strategic Plan Implementation 1. Comprehensive Plan Update and Prioritized Industrial & Commercial Nodes Report & Discussion – Regulo Martinez-Montilva and John Regetz B. Current Prospects The Economic Development Commission may enter closed session pursuant to Wis. Stat. § 19.85(1)(e), for market competition reasons, to deliberate and consider potential commercial/industrial/manufacturing development(s) and governmental actions in relation thereto, and to reenter open session at the same place thereafter to act on such matters discussed therein as it deems appropriate. V. Business Appreciation Celebration A. Date B. Speaker nominations C. Preliminary Awards Nominations VI. Conduct/host Candidates Forum VII. Next Meeting Date VIII. Adjournment Notice is given that a majority of the Common Council may attend this meeting to gather information about an Agenda item over which they have decision making responsibility. This may constitute a meeting of the Council per State ex rel. Badke v. Greendale Village Board, even though the Common Council will not take formal action at this meeting. Notice is given that upon reasonable notice, efforts will be made to accommodate the needs of disabled individuals through appropriate aids and services. For additional information, please contact the Franklin City Clerk’s office at (414) 425-7500. Page 1 of 1 Minutes of the Franklin Economic Development Commission Special Meeting Franklin City Hearing Room 9229 W. Loomis Road, Franklin, Wisconsin May 28, 2026 – 6:00 p.m. Members Present Others Present Mike Barber X Bobowski, Steve (Chair) X Barbara Wesener Timothy Wachter (Vice Chair) John Regetz, Economic Development Director Cathleen Richard X Michelle Eichmann (Alderwoman) X I. The Franklin Economic Development Commission (EDC) meeting was called to order at 6:05 p.m. by Chairman Bobowski. II. The floor was opened for Citizen Comment at 6:07 p.m. No citizens were present, and Citizen Comment closed at 6:08 p.m. III. Approve Minutes from the April 30, 2026, Meeting – Motion by Richard, second by Barber, to approve. Motion Carried. IV. Economic Development Update A. Strategic Plan Implementation 1. Industrial and Commercial Nodes Prioritization – Identified properties reviewed: Waste Management would like the designated use of their parcels southeast of the land fill to be landfill with their other parcels designated as industrial and agricultural to serve as mitigation property. Parcels around 76th & Ryan were recommended for industrial, commercial, single and multi-family residential future use. Commission consensus was for Regetz to send the Industrial and Commercial Nodes Prioritization document to the Chairman and Staff of the Plan Commission as input to the Comprehensive Plan Update. 2. Strategic Plan Report and Implementation Plan Presentation to Council for adoption - June 2. Chairman Bowbowski will present a prepared slide deck and Regetz will help answer questions. Regetz drafted a resolution of adoption and Council Action Sheet with guidance from the City Attorney and Clerk. B. Current Prospects – Motion by Eichmann, second by Richard, to enter closed session. Motion carried. The Economic Development Commission may enter closed session pursuant to Wis. Stat. § 19.85(1)(e), for market competition reasons, to deliberate and consider potential commercial/industrial/manufacturing development(s) and governmental actions in relation thereto, and to reenter open session at the same place thereafter to act on such matters discussed therein as it deems appropriate. Motion by Barber, second by Bobowski, to enter open session. Motion carried. V. Next Meeting Date – July 30, unless there is need for a meeting on June 25. VI. Adjournment – Motion by Barber, second by Eichmann, to adjourn. Meeting adjourned. BLANK PAGE Planning Department TO: City of Franklin Economic Development Commission FROM: Régulo Martínez-Montilva, Planning Manager Planning Department DATE: July 23, 2026 SUBJECT: Revisions to the Future Land Use Map based on recommendations from the Economic Development Commission’s “Prioritization of Industrial and Retail Nodes” The Planning Department is updating the city’s comprehensive plan, which is a policy document to set goals, objectives and recommendations for the city’s growth and environmental conservation. One component of a comprehensive plan is the future land use map to show how the city might look like in 20-25 years (planning horizon). The current comprehensive plan was prepared in 2009 with a planning horizon for 2025, with the plan update the planning horizon would be extended to 2050. Planning Department staff met with Economic Development John Regetz to review all sites listed in the “Prioritization of Industrial and Retail Nodes”, then made the following revisions to the future land use map: 1. Loomis, 76th and Rawson. Planning Department staff had no objections to Economic Development Commission’s (EDC) recommendations and revised future land use from commercial to mixed use (east of Loomis Road). 2. Menards Area*. 3. Quarry Area*. 4. South 76th Street & West Ryan Road (Town Center). Planning Department staff recommends to retain the commercial and mixed use future land use designations. Department of Public Works site (7811 W Ryan Road) revised from commercial to institutional. 5. Crossroads Area*. 6. West Ryan Road and South 27th Street Area*. 7. West Rawson Avenue*. 8. 3321-3211 W Rawson Avenue* 9. South 27th Street & Drexel Avenue to South 27th & Hilltop Lane*. 10. Franklin Business Park*. 11. Corporate Business Park*. * Economic Development Commission’s (EDC) recommendations are consistent with the future land use map, no revisions needed. 12. Landfill District. Planning Department staff recommends to retain the recreational future land use designation as multiple parcels east of the landfill are subject to conservation easements. 13. Loomis-Ryan Industrial to Waste Management Transition Tract. The subcontinental divide line runs in the area north of Oakwood Road (see map 5.2), this line divides the watersheds of Lake Michigan and Mississippi River. Development on the Mississippi River watershed is challenging because the source of Franklin’s water service is Lake Michigan, therefore Planning Department staff recommends agricultural future land use for parcels in the Mississippi River watershed. For parcels in the Lake Michigan watershed, Planning staff recommends business park as future land use to act as a buffer between the landfill and residential areas. Future land use map with revisions listed above is attached. Future Land Use Agricultural Business Park Commercial Communication and Utilities Industrial Institutional Landfill Mixed Use Recreational Residential Residential - Multi-Family Water Transportation (Existing Roads) Transportation (Future Roads) I0 ½ 1¼ mile 1:40,000 July 2026 Planning Department 9229 W Loomis Rd Franklin WI-53 132 City of Franklin Comprehensive Plan Map 5.8 RYAN RD OAKWOOD RD RAWSON AVE LOOMIS RD 76TH ST 27TH ST 51ST ST DREXEL AVE 68TH ST PUETZ RD 92ND ST LOV ERS LANE RD SOUTH COUNTY LINE RD 60TH ST 112TH ST 116TH ST FOR EST HOME AVE 124TH ST NORTH CAPE RD BALL PARK DR HICKORY ST ST MARTINS RD COLLEGE AVE 31ST ST FRANKLIN DR 54TH ST 31ST ST WOODS RD ELM RD FOREST HILL AVE 35TH ST SOUTH COUNTY LINE RD 60TH ST 92ND ST COLLEGE AVE 76TH ST DREXEL AVE DRAFT Industrial and retail nodes: 1. Loomis, 76th and Rawson. 2. Menards Area. 3. Quarry Area. 4. South 76th Street & West Ryan Road (Town Center). 5. Crossroads Area. 6. West Ryan Road and South 27th Street Area. 7. West Rawson Avenue. 8. 3321-3211 W Rawson Avenue 9. South 27th Street & Drexel Avenue to South 27th & Hilltop Lane. 10. Franklin Business Park. 11. Corporate Business Park. 12. Landfill District. 13. Loomis-Ryan Industrial to Waste Management Transition Tract. Areas of Natural Resources Areas of Natural Resource Features Water Transportation Property I0 ½ 1¼ mile 1:40,000 July 2026 Planning Department 9229 W Loomis Rd Franklin WI-53132 City of Franklin Comprehensive Plan Map 5.9 RYAN RD OAKWOOD RD RAWSON AVE LOOMIS RD 76TH ST 27TH ST 51ST ST DREXEL AVE 68TH ST PUETZ RD 92ND ST LOV ERS LANE RD SOUTH COUNTY LINE RD 60TH ST 112TH ST 116TH ST FOR EST HOME AVE 124TH ST NORTH CAPE RD BALL PARK DR HICKORY ST ST MARTINS R D COLLEGE AVE 31ST ST FRANKLIN DR 54TH ST 31ST ST WOODS RD ELM RD FOREST HILL AVE 35TH ST SOUTH COUNTY LINE RD 60TH ST 92ND ST COLLEGE AVE 76TH ST DREXEL AVE Areas of Natural Resource Features include: • Wetlands (2024) • Woodlands (2009) • Environmental Corridors and Isolated Natural Resource Areas (INRAs) (SEWRPC, 2020) • Floodplain (2024) • Conservation easements (2025) • Linkages (2009 Comprehensive Plan) Map 5.2: Development Limitations •,. ,,,. Franklin WISC O NSIN 8 1 inch : 1 mile I II I I II I 0 ¼ ½ Planning Department 9229 W Loomis Rd Franklin Wl-53132 imile City of Franklin Comprehensive Plan Development Limitations [Z] Floodplain ........ � ... ,,,; City Boundary Wetlands � Parcels 1111 Hydric and partially hydric soils c::J Subcontinental divide (Lake Michigan - Mississippi River) Source: Floodplain: Flood Insurance Rate Map FIRM, Oct. 2024 Wetlands: Wisconsin DNR's Wetland Inventory geodatabase, Nov. 2024 Hydric Soils: Wisconsin DNR Wetland Indicators, Feb. 2022 Subcontinental divide: Wisconsin DNR Major Basins, Aug. 2025. Dec. 2025 BLANK PAGE 1 PRIORITIZATION OF INDUSTRIAL AND RETAIL NODES IN THE CITY OF FRANKLIN, WISCONSIN As assigned in the Franklin Economic Development Strategic Plan Report and Implementation Plan City of Franklin Economic Development Commission June 13, 2026 2 INITIAL RETAIL AND INDUSTRIAL NODES Potential Retail Development Districts The following are emerging retail development districts that have been identified as areas with the best market potential for additional retail development. Loomis, 76th and Rawson Water, sewer and streets at property lines. Zoned Suburban Residence (R-SR) Recommend Comp Plan Future Use Designation be Mixed-Use. The area east of Franklin Corners at the interchange of Loomis Road and Rawson Road has the potential to develop as a community-scale retail district. Currently, multi-use redevelopment is being pursued on the southeast corner of 76th St and Rawson Ave. New dentist offices and gyms are being added to Franklin Center on the Southwest corner of 76th St and Rawson Ave. Areas north of Rawson Ave are developed with one vacant parcel and some redevelopment opportunities. Vacant land further southeast along Loomis is waiting for development through assemblage. Multi- family-residential and retail-multi-use appears to be the development of highest interest. 3 Menards Area Water, sewer and streets installed. Zoned Limited Industrial (LI) Menards has 3 buildable lots in this area – two along Lover’s Lane with high potential for retail, one along Forest Home for commercial and industrial. Nearby vacant lots are owned by adjacent car dealers. Recommend Comp Plan Future Use Designation be (following map) commercial for parcels A, B, C, D and the vacant part of E, while keeping the remainder as limited industrial. More stormwater retention capacity is needed to develop Parcel A. Proposed activity – Inquire with owner as to acceptable uses and relay to targets. 4 Quarry Area Water, sewer and streets installed, or at property line. Zoned Regional Business (BR) Recommend Comp Plan Future Use Designation be business (Parcel C and the parcel north of it) and floodway, or park, for (Parcel A & B) Only one Parcel (C) and the parcel north have substantial area for retail development across Rawson Ave north of the Quarry. Adjacent sites to its west have no access and minimal developable acreage due to floodplain designations. 5 South 76th Street & West Ryan (Town Center) Water, sewer and streets for commercial/industrial at property lines. Zoned Regional Business (R-SR), Multi-Family Residential (R-MF) and Suburban/Estate Residence (R-SE). Development Plans for this intersection in the Ticknor reports called for business park development. Business park development has occurred with development of the new Carma Laboratories campus and commercial frontage, DPW expansion and Zuern campus development. Some properties have been zoned residential and institutional, while other industrial parcels have been developed as residential. Tax Incremental District No. 9 has been formed and includes parcels generally surrounding the intersection. In the interest of maintaining industrial use as part of commercial land designations, the recommended Comp Plan Future Use Designations should remain Mixed-Use and Commercial for the parcels so designated in the 2025 Future Land Use Plan (Comprehensive Master Plan). 6 Crossroads Area Water, sewer and streets at property lines. Zoned B-R and PDL 31 Recommend Comp Plan Future Use Designation be Business and Mixed-Use (multi-use business and residential). The parcels surrounding the intersection of West Loomis Road and St. Martins Road form a unique opportunity for the City to redevelop and enhance a key retail center. Multi-use commercial and residential development on the east corner and retail redevelopment on the north and west corners can provide a sustainable economic and service center for the City. 7 West Rawson Avenue Water, Sanitary and Stormwater Sewers adjacent to frontage. Intersection of 76th Street and West Rawson is 1,550 west. Wetlands will challenge development. Zoned General Business B-G Recommend Comp Plan Future Use Designation be regional business. 3321 to 3211 West Rawson Avenue Water, Sanitary and Stormwater Sewers adjacent to frontage. The intersection of 27th Street and West Rawson is 1,600 ft. east. Zoned B-MU. Recommend Comp Plan Future Use Designation be mixed-use commercial/residential. Largest owner is pursuing multi-family residential. West Ryan Road and South 27th Street Area 8 Water and sewer needed along frontage. Zoned Business Multi-Use (B-MU) The advent of the Buckhorn Tavern’s demolition has opened an opportunity for redevelopment of a significant retail center for the City. The parcels on the northwest corner of West Ryan Road and South 27th Street are large and represent an attractive assemblage for redevelopment of the area. Recommend Comp Plan Future Use Designation be regional business. 9 South 27th Street & Drexel Avenue to South 27th & Hilltop Lane. No water service, sewer adjacent to frontage parcels. Significant redevelopment potential, but significant assemblage and infrastructure development is required to create projects. Mixed-use for residential and commercial has the most potential for future land use. Zoned B-MU. Recommend Comp Plan Future Use Designation be multi-use business. 10 Franklin Business Park (FBP) Area Water, sewer and streets at property lines. Zoned Regional Business. Recommend Comp Plan Future Use Designation be regional business. With the advent of pending TID-11 for Yaskawa, commercial development of properties north across Ryan Road has higher potential to serve the job holders in the FBP and adjacent residential development to the north of West Ryan Road. 11 Potential Industrial Development Districts The following are emerging business development districts that have been identified as areas with the best market potential for additional industrial development. Corporate Business Park Water and sewer extend to the center of park, adjacent to development properties and needs to be extended to all properties. Streets to be developed in south half of park. Zoned PDL 39. Recommend Comp Plan Future Use Designation be industrial. The south half of the business park continues to be a candidate for light industrial and warehousing development, primarily in the form of flex spec buildings being leased after construction. Hickory Street needs completion and access streets need to be developed. Industrial/Commercial Redevelopment of the property adjacent to Elm Road is still desired, but the street, infrastructure and drainage need to be upgraded. 12 Landfill District Water 2,650 feet north of property line and sewer and roads adjacent. Zoned Park, Countryside Residence and Agricultural. Recommend Comp Plan Future Use Designation be Parkland in Tract A, landfill in Tract B and agricultural in Tract C. The southwest corner of the City of Franklin is characterized by a concentration of landfills and landfill related activity. The Waste Management Landfill, located on the east side of Highway 45 in the City of Franklin, and the Superior Emerald Park Landfill, located on the west side of Highway 45 in the City of Muskego, are two of the largest landfills in the region. Both landfills accept waste from northeastern Illinois, as well as from southeastern Wisconsin. Both landfills are likely to be expanded over the next several years and will affect land uses in the general area. The Waste Management Landfill owns parcels to its east. The parcels adjacent to the landfill should be designated as Park (A), Landfill (B)and parcels further east as Agriculture (C) to facilitate mitigation purposes supporting those uses. 13 Loomis-Ryan Industrial to Waste Management Transition Tract Water 500 and 800 feet from property line. Sewer at north and east property lines. Streets at property lines, but parcels are 6 miles from I-94 on an indirect road. Zoned R-SE, Multi-Family Residential (R-MF), Countryside Residence (RC), and Agricultural (A) The property between Loomis Business Park (Copart) and the Waste Management Landfill contains relatively level parcels with sizeable, tilled fields. Parcels along 124th St. are in the Mississippi River Drainage Basin, relatively undevelopable, and should be designated for future agricultural use. The parcels along 112th St. should be designated for future Industrial and Commercial use as residential uses seem unlikely. BLANK PAGE Business Appreciation Awards Nominations Guide AWARD CATEGORIES • Franklin Excellence in Large Business – gross annual revenues are greater than $10M • Franklin Excellence in Small Business - gross annual revenues are less than $10M • Franklin Excellence in Business Innovation • Franklin Business Leader of the Year • Mayor’s Choice Award – Nomination made by the Mayor EXCELLENCE IN BUSINESS – LARGE AND SMALL CATEGORIES Eligibility (list status of each) • Minimum of 3 years in business • Significant presence in Franklin • Gross annual revenue qualification (Large Business>$10M>Small Business) • Hasn’t won Excellence in Business within the previous five years Judging Criteria (briefly describe) • A commitment to good business practices • A history of good employee relations/benefits • Customer focused commitment • Financial growth and consistency • Community service involvement • Education partnerships and workforce development involvement EXCELLENCE IN BUSINESS – INNOVATION Eligibility (list status of each) • Business must be located in Franklin • Hasn’t won Excellence in Business Innovation within the previous five years Judging Criteria (briefly describe) • Demonstrated Company Innovations • Innovative practices that have been integrated in to the business • New technology that has been integrated into the business Business Appreciation Awards Nominations Guide BUSINESS LEADER OF THE YEAR Eligibility (list status of each) • Nominees must live or work in Franklin • Hasn’t won Business Leader of The Year within the previous five years Judging criteria (including but not limited to) (briefly describe) • Community Service Involvement: Volunteer efforts; personal giving of time with or without an organization. • Leadership Traits: Displays integrity collaboration, commitment, inclusivity, accountability and a growth and results orientation. • Team Player: Works to actively improve the team/group. • Professional Achievement: Success in reaching specific professional goals. • Personal & Professional Development: Pursues educational opportunities and learning experiences. NOMINATIONS Include Businesses’ and Nominee’s Names, list Eligibilities statuses, briefly describe Judging Criteria met, as well as other pertinent rationale for the nomination. Send nominations to: John Regetz, Director, Economic Development, jregetz@franklinwi.gov SUBMIT NOMINATIONS BY AUGUST 20, 2025 PAST NOMINATIONS AND WINNERS TO DATE 2018, 2019 and 2020 winners are again eligible for nominations 2019 NOMINATIONS (winners underlined in red) Excellence in Business – Small Anderson Family Dental Hide-Away Pub & Eatery Lovers Lane Sushi and Seafood Buffet Southwestern Suburban Symphony Excellence in Business – Large Dash Medical Gloves Krones, Inc. Northwestern Mutual Payne & Dolan Vesta Inc. / Lubrizol Excellence in Leadership Apostale Evreniadis, Mimosa Susan Rabe, Conservancy for Healing & Heritage Tom Schulz, Krones, Inc. Excellence in Innovation Ascension SE Wisconsin Hospital Aurora Healthcare Big Bang LLC Forte Theater Company Wheel & Sprocket 2018 NOMINATIONS (winners underlined in red) Excellence in Business – Small Anderson Dental Innovative Fitness Mimosa South Suburban Symphony Excellence in Business – Large Carlisle Northwestern Mutual Payne & Dolan Vesta Excellence in Leadership Richard Simonson, Carma Laboratories Seth Tiegen, Ascension Tom Schulz, Krones Dave Dull, Allis Roller Excellence in Innovation Krones Roc Ventures Ascension Aurora 2021 NOMINATIONS (winners underlined in red) Excellence in Business – Large Carma Labs, Hermle USA, Inc., Lubrizol S&C Electric Dash Medical Gloves Excellence in New Business Nominees Askren Wrestling Academy Havana Café Honey Butter Café Sweet Basil Wheel & Sprocket Habitat for Humanity Restore Excellence in Business – Small Harry's Hardware Castleman Plumbing Starfire (CertaSite) Victory Creek Accounting Excellence in Leadership Starfire Strauss Carma Labs Tom Schultz - Krones Sue Malek - Starfire 2022 NOMINATIONS (winners underlined in red) Excellence in Business – Large Lubrizol Innovative Pain Care Saputo Cheese Northwestern Mutual Excellence in Business – Small Honey Butter Gaia Micro Spa Ace Hardware Excellence in Innovation YMCA Hunger Task Force Luxe Golf S&C Electric Excellence in Leadership Jonathan Wichman Stewart Wangard 2023 NOMINATIONS (winners underlined in red) Excellence in Business – Large Forever Companies Saputo Cheese Vesta/Lubrizol Carma Labs Excellence in Business – Small Castleman Plumbing JV Lawn Care Mimosa Sweet Basil Franklin Ace Hardware Gaia Micro Spa Roc Ventures Excellence in Innovation Innovative Pain Care S&C Electric Land By Label Excellence in Leadership Jim Pekar - Luxe Golf Bays, Land by Label Gary Lacourt - Forever Companies David Myers - S&C Electric Carma Labs - Rich Simonson Mike Zimmerman - Roc Ventures 2024 NOMINATIONS (winners underlined in red) Excellence in Business – Large Saputo Cheese Excellence in Business – Small Stark and Yager Point After Bright Cleaners Excellence in Innovation Niche Chocolate Excellence in Leadership O'Brien Homes & Franklin Schools Construction Trades Project 2024 NOMINATIONS (winners underlined in red) Mayor's Award Yaskawa, America, Inc. Polina Soccer Club Large Business Yaskawa, America, Inc. Small Business James Bild Insurance Crossroads Pizza & Subs Innovation Croatian Park Federation & Soccer Club Senior Flexonics Leadership Franklin School Dist. Briscoe Family YMCA Wellness Center Yaskawa, America, Inc.