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Tourism Commission Meeting Minutes 7/ 21/ 26 Page1 TourismCommissionMeeting Tuesday, July 21, 2026 10a.m. Attendees: CommissionerChristopher Adams, Alderman Jim Ruetz, CommissionerMichael Grab andCommissionerMajlisSeisay Also in Attendance: Marcia Wayer, Marketing and Public Relations Director, City of Oak Creek; Alex Hayes, Tourism & EventsCoordinator, City of OakCreek 1. Welcome/ Call to order – Alderman Jim Ruetzcalled the meeting to order at 10a.m. 2. Approval of Minutes from 05/ 19/26. CommissionerChristopher Adamsmoved to approve the minutes from 05/ 19/26. Commissioner Michael Grab seconded. All voted in favor. 3. Informational: Reviewof 2026 Events Alexprovidedanoverviewof the 2026 events, notingthat severalarebeingreevaluatedbased on attendance, weather impacts, andother factors affecting engagement. Marcia addedthat the reassessmentis intended to improve tourism engagementandlong-term event retention in Oak Creek. Alexalsohighlightedpositiveattendancedatafrom severalsuccessfuleventsand discussedopportunities to continue building on that momentum. Marcia andAlex sharedideas for next year's events, focusing on potential changesto event formats to increaseattendance andattract more visitors to Oak Creek. 4. Informational: 2027 Events Initial Discussion Marcia presents potential ideasfor this coming year and what changesare going to be madewith existing events, and which events can be reevaluated. Alex goes into detail about the Summer SolsticeMusic Festivalon what went well andsharessomeideasthat can improve attendance and attraction to the City of Oak Creek. Theidea is to makeit a multi-site event around the City and to collaborate with inner city vendorsto promote analternative to local musicfestivals. Alexshares that inpartneringwithvendorsandbeergardenswithintheCity it couldmeeteveryone’sindividual goals. Tourism Commission Meeting Minutes 7/ 21/ 26 Page2 5. Informational: DDPMPStrategyDiscussionTier1: 0-2 years Marciaprovidedupdateson the developmentproject, notingthat sheandAlexwill meet with a third- party organizationthat assistscommunities with development planning. Theproject will then be brought before the Tourism Commission to discuss next steps. The goal is to identify opportunities that canbe pursuedwithin the next 24 months anddetermine which ideasalignwith Oak Creek’s goals and potential funding opportunities. Marcia highlighted successful market events that havegenerated momentum for the city andemphasizedthe importance of identifying OakCreek’suniqueofferingsandcreatingadedicatedspaceto hostevents. CommissionerGrab noted that the development could provide opportunities to host a variety of events beyond City- sponsoredactivities. Marciaalsoemphasizedthe importanceof attractingvisitorsfrom both the local andregional marketsanddiscussedhow the proposeddevelopment andavailablespacecould supportthat goal. CommissionersGrabandSeisaysharedexamplesfrom other countiesthat have successfully increased attendance and engagement through various approaches, including restaurantofferingsandcommunityeventsin supportof the developmentproject. Adjournment - CommissionerMichael Grab madea motion to adjourn the meeting. CommissionerChristopherAdamssecondedthe motion. All votedin favorandthe meetingwas adjournedat 11:04 a.m. ATTEST: MarciaWayer, Directorof Marketing & PublicRelations Date