Economic Development Commission — Agenda Packet

MEETING: REGULAR MEETING OF THE ECONOMIC DEVELOPMENT COMMISSION DATE & TIME: Tuesday, September 15, 2026 at 6:00 PM LOCATION: Germantown Village Hall Board Room N112 W17001 Mequon Road Any member of the body and/or citizen may attend the meeting virtually through the WebEx platform, Meeting #:2552 815 7567 Password: MbWv7yd7c3S which can be accessed by phone at 408-418-9388 or by logging on at https://villageofgermantown.my.webex.com/villageofgermantown.my/j.php?MTID=m1105d1de108157d951e921342fd7edfe Citizens not wishing to attend the meeting personally or virtually may submit any public comments by filling out the Online Comment Form by 4:00 PM on the day of the meeting so that it can be provided to the members of the body for their consideration. Previously recorded Board, Committee, and Commission meeting videos can be viewed at https://www.youtube.com/@villageofgermantownwi AGENDA I. CALL TO ORDER: This meeting has been given public notice in accordance with Section 19.83 and 19.84, Wis. Stats, in such form that will apprise the general public and news media of subject matter that is intended for consideration and action. II. ROLL CALL: III. CITIZEN INPUT: (Please be advised per 19.84(2) that information and comment will be received from the public. It is the policy of this municipality that public input be limited to a four (4) minute period per person with a time extension granted at the discretion of the Chairperson. Be advised that there may be limited discussion of the information received but no action will be taken under public comments.) Comments that may be injurious to village personnel or other individuals will not be allowed. IV. MEETING MINUTES: A. August 18, 2026, Meeting Minutes (ACTION) V. BUSINESS DEVELOPMENT LOAN POOL APPLICATIONS: A. Germantown Business Development Loan Pool Application: Chevelle Smith, Belle Salon (ACTION) VI. UNFINISHED BUSINESS: A. Finalize the EDC Business Survey to Send Out Via Tally IO (DISCUSSION AND ACTION) VII. NEW BUSINESS: A. EDC Chair Report and Review (PRESENTATION) Page 1 of 14 ECONOMIC DEVELOPMENT COMMISSION AGENDA September 15, 2026 Page 2 B. Initial Discussion of the Department of Administration (DOA) Demographics Versus Southeastern Wisconsin Regional Planning Commission (SWRPC) and Milwaukee Metropolitan Sewage District (MMSD) / Others (DISCUSSION) VIII. NEXT MEETING: A. Tuesday, October 13th, 2026 IX. ADJOURNMENT: UPON REASONABLE NOTICE, efforts will be made to accommodate the needs of disabled individuals through appropriate aids and services. For additional information or to request this service, please contact the Village Clerk at (262) 250-4745 at least 2 days prior to the meeting. Notice is hereby given that a possible quorum of other boards, committees, and/or commissions may attend this meeting to gather information about an item over which they have decision-making responsibility. This may constitute a meeting of these bodies per State ex rel. Badke v Greendale Village Board, even though these bodies will not take formal action at this meeting. Page 2 of 14 MEETING: REGULAR MEETING OF THE ECONOMIC DEVELOPMENT COMMISSION DATE & TIME: Tuesday, Augu st 18, 2026 at 6:00 PM LOCATION: Germantown Village Hall Board Room N112 W17001 Mequon Road MINUTES I. CALL TO ORDER: This meeting has been given public notice in accordance with Section 19.83 and 19.84, Wis. Stats, in such form that will apprise the general public and news media of subject matter that is intended for consideration and action. Chai rperson Trustee Scott Hefle called the Economic Development Commission meeting to order at 6:01 PM. II. ROLL CALL: Present: Trustee Scott Hefle, Trustee Patrick Kaiser, Member Jim Sedgwick, Member Melanie Smythe (via WebEx), Member Joey Carini, Member Derek Arnold Excused: Member Joletta Kerpan, Member Jeffrey Voyer Also Present: Deputy Clerk Maddy Laufenberg III. CITIZEN INPUT: (Please be advised per 19.84(2) that information and comment will be received from the public. It is the policy of this municipality that public input be limited to a four (4) minute period per person with a time extension granted at the discretion of the Chairperson. Be advised that there may be limited discussion of the information received but no action will be taken under public comments.) Comments that may be injurious to village personnel or other individuals will not be allowed. No citizen comments were submitted. IV. MEETING MINUTES: A. July 14, 2026, Meeting Minutes (ACTION) Motion: Approve as presented Motioned By: Patrick Kaiser Seconded By: Derek Arnold DRAFT Page 3 of 14 Page 2 Yes: Scott Hefle, Patrick Kaiser, Jim Sedgwick, Melanie Smythe, Joey Carini, Derek Arnold No: None Abstain: None Motion Carried by Voice Vote (Yes 6, No 0, Abstained 0) V. UNFINISHED BUSINESS: A. Final Review of EDC Business Survey Questions (DISCUSSION AND ACTION) Chairperson Trustee Hefle led discussion about possible questions to include in the Business Survey, which platform should be used to collect submissions, and how to advertise the survey to local businesses. VI. NEW BUSINESS: A. EDC Chair Report and Review (PRESENTATION) Chairperson Trustee Hefle provided a follow-up report regarding possible redevelopment of vacant strip malls, and spoke about Bottle and Barrel opening in Germantown. B. Prioritization of 2026 EDC Goals and Initiatives (DISCUSSION AND ACTION) C. Development Process Guidelines (DISCUSSION) VII. NEXT MEETING: A. Tuesday, September 15, 2026 VIII. ADJOURNMENT: Due to a tornado warning, Chairperson Trustee Hefle adjourned the Economic Development Commission meeting at 6:34 PM while presenting New Business Item A. New Business Items B and C and the next meeting date were not discussed or acted upon. DRAFT Page 4 of 14 BUSINESS OF THE ECONOMIC DEVELOPMENT COMMISSION MEETING DATE: September 15, 2026 PLACEMENT: Action Item ITEM TITLE: Germantown Business Development Loan Pool Application: Chevelle Smith, Belle Salon (ACTION) SUBMITTED BY: Maddy Laufenberg, Deputy Clerk SUMMARY EXPLANATION: Applicant Chevelle Smith, owner of Belle Salon (N112W16510 Mequon Rd), has submitted a Germantown Business Development Loan Pool application for a possible expansion of the salon into the adjoining retail space. ATTACHMENT: 1. 09-04-26 Chevelle Smith, Belle Salon_Redacted STAFF RECOMMENDATION: Approval of the Business Development Loan Pool application for Chevelle Smith, Belle Salon. ACTION BY COMMITTEE: Page 5 of 14 Page 6 of 14 Page 7 of 14 Page 8 of 14 Purpose of Loan for Belle Salon This loan would be used towards the expansion of Belle Salon. Recently, the space next to our current location off of Mequon Road became available and we now have the opportunity to lease it to expand our business. This has been a dream since we opened our current location. In this expansion, we would add another 6 styling chairs and potentially a room to offer some aesthetic services. Our current location only has 4 styling chairs and we have quickly outgrown the space. By adding another 6 more chairs and doubling our space we will be able to service many more people in the Germantown area and surrounding communities. It will also allow us to create more jobs for stylists most of which will be women. We will also potentially add a guest experience team which could include high schoolers. This would be a great opportunity for youth interested in the beauty industry and looking for some exposure to the industry. The expansion would require us to take down the wall that currently separates our current space from the new space. We would need to do cosmetic work. We would need to do flooring throughout, add electrical, add plumbing, add a couple of shampoo bowls and more. We will need to get new salon equipment including shampoo bowls, salon chairs, cabinets and stations. In addition to creating more jobs, we believe this will make a strong impact on the Germantown community. As a salon team, we thoroughly enjoy being present in the Germantown community. We sponsor local events like Music at the Pavillon and the Germantown Christmas festival We are sponsors of the Warchix, and sports teams through the recreation department. We also donate to many local fundraising events. We are an active member of the Germantown Chamber of Commerce. In addition, I am a graduate of Germantown Leadership Class of 2026 and now a Germantown Chamber of Commerce Ambassador. Belle Salon was also the Germantown Chamber of Commerce Business of the year in 2024. Page 9 of 14 Belle Salon was built on collaboration, community and connection. We collaborate often with local businesses for events. We also host quarterly Women Owned Business vendor events. For these events, we have several local and women owned businesses come in to our space to sell their goods and promote their services. These events have become wildly successful and are a great opportunity for connections not only for our salon clients but also the Germantown and surrounding communities. It has evolved into also hosting The Belle Bash at Fireman’s Park in September. Last year we had 20 local and women owned vendors and well over 100 attendees. Expanding our space would give us more room to host these events and other events like it for the community. With this expansion we will continue to grow and nurture the community we have built at of Belle Salon. We look forward to building more connections and continue to collaborate with other local small businesses. Page 10 of 14 EDC Survey Questions 1. What is your current business footprint in our community? -We currently operate here and want to expand -We operate elsewhere but are looking to relocate/expand -We are brand new looking to open our first location 2. What are the primary barriers preventing you from expanding/moving here? (select all that apply) -Availability of suitable commercial/industrial real estate. -Cost of land, rent, construct -Difficulty finding qualified skilled labor -Property taxes are too high -Outdated or missing infrastructure (roads, utilities, internet, cell reception) -Too many hurdles with Zoning and Permitting -Lack of access to Capitol, Grants, Incentives -Other_________ 3. If Germantown could offer one specific form of support, what would be the most impactful for your business? -Permitting and Zoning -Financial assistance (TIF, Grants, Low interest loans) -Infrastructure cost sharing, Property tax abatements Page 11 of 14 -Workforce development or recruitment programs with local schools -Improved infrastructure (select all that apply) -Cell service -Utilities -Roads -Internet 4. What specific type of space or infrastructure does your operation require? -Lot size_______ And/or -Building sq. ft. _____ -Property type -Office -Retail -Light -Industrial/Warehouse -Mixed-Use 5. Contact information (optional) Name: Title: Company: Email: Phone: Page 12 of 14 BUSINESS OF THE ECONOMIC DEVELOPMENT COMMISSION MEETING DATE: September 15, 2026 PLACEMENT: Discussion ITEM TITLE: Initial Discussion of the Department of Administration (DOA) Demographics Versus Southeastern Wisconsin Regional Planning Commission (SWRPC) and Milwaukee Metropolitan Sewage District (MMSD) / Others (DISCUSSION) SUBMITTED BY: Scott Hefle, Trustee SUMMARY EXPLANATION: See the memo below on Wisconsin Statute 16.001-16.004 and others. Wisconsin Department of Administration (DOA) Statutory Powers Related to Population Demographics 1. Official Population Estimates Statute: Wis. Stat. § 16.96(2) The DOA prepares annual population estimates for all Wisconsin municipalities and counties. These estimates are the official numbers used for state programs, including shared revenue, levy limits, expenditure restraint program eligibility, library funding formulas, utility rate studies, and tax increment district modeling. 2. Official Population Projections Statute: Wis. Stat. § 16.96(3) The DOA produces long-range population projections for counties, municipalities, school districts, and the state. These projections support long-term planning, infrastructure investment, school district enrollment forecasting, and regional planning. 3. State Census Liaison Statute: Wis. Stat. § 16.96(1) The DOA serves as Wisconsin’s State Data Center Lead Agency, acting as the official liaison to the U.S. Census Bureau. Responsibilities include coordinating census activities, ensuring data accuracy, supporting local governments, and managing census boundary validation and challenges. ATTACHMENT: STAFF RECOMMENDATION: Discussion Item Only. ACTION BY COMMITTEE: Page 13 of 14 Page 14 of 14