Redevelopment Authority — Agenda Packet

A Quorum of the Administration Committee, Board of Public Works, Common Council, Personnel Committee, Plan Commission, and other City bodies may attend this meeting, though no official action of these bodies will be taken. SPECIAL REDEVELOPMENT AUTHORITY Thursday, September 24, 2026 at 5:00 PM Menasha Senior Center 116 Main Street, Menasha, WI AGENDA A. Call to Order B. Roll Call/Excused Absences C. Public Hearing D. Minutes to Approve 1. Redevelopment Authority, 8/25/26 E. Public Comments on Any Matter Listed on the Agenda (5 minute time limit for each person) F. Discussion / Action Items 1. Introductions 2. Lawson Canal Concept Plan 3. Professional Services for Recovery Planning 4. Menasha Strong Recovery Plan - RDA Kick Off 5. Set Next Meeting G. Adjournment If you have questions, please call the Community Development Department at (920) 967-3650 between 8:00 AM – 4:00 PM, Monday through Friday. "Menasha is committed to its diverse population. Our Non-English speaking population and those with disabilities are invited to contact the Community Development Department at 967- 3650 24-hours in advance of the meeting for the City to arrange special accommodations." Page 1 of 42 THE REDEVEL OPMENT AUTHORITY OF THE CITY OF MENASHA Menasha City Center 100 Main Street, Menasha Room 132 August 25, 2026 5:15 PM DRAFT MINUTES A. CALL TO ORDER The meeting was called to order by Chair Vanderhyden at 5:15pm. B. ROLL CALL/EXCUSED ABSENCES REDEVELOPMENT AUTHORITY MEMBERS PRESENT: Chair Kim Vanderhyden, Commissioners Alicia Buechler, Matt Vanderlinden, Stacey Milligan, Ed Kassel, and Issac Geffers. REDEVELOPMENT AUTHORITY MEMBERS EXCUSED: Alderman Terri Perkins OTHERS PRESENT: CDD Dane, PP Larsen C. PUBLIC HEARING D. MINUTES TO APPROVE 1. Minutes of the July 7, 2026 Redevelopment Authority Meeting Comm. Vanderhyden motioned to amend the July 7, 2026 Redevelopment Authority meeting minutes to indicate he voted no on item F.5. Motion seconded by Comm. Buechler. Most carried unanimously. E. PUBLIC COMMENTS ON ANY MATTER OF CONCERN ON THIS AGENDA (five (5) minute time limit for each person). No public comment received. F. DISCUSSION / ACTION ITEMS 1. Disaster Recovery Framework CDD Dane explained the reasoning for scheduling the special meeting and provided a high-level overview of the process for developing a Disaster Recovery Plan over the following months, with the goal of finalizing the plan as an amendment to the Comprehensive Plan. Key areas of focus identified for the plan to address include: Nei ghborhood Reinvestment: Focus on housing and businesses. Environmental Resiliency: Tree canopy recovery and waterway cleanup. Public Infrastructure: Rebuilding infrastructure and parks. Menasha Pride: Strengthening social connectedness and community identity. CD D Dane provided a more detailed overview of the redevelopment plan’s goals and objectives, statutory regulations governing redevelopment authorities, potential funding opportunities, and implementation strategies. Page 2 of 42 CDD Dane also presented a draft Community Engagement Plan outlining key objectives and engagement activities to support development of the plan. General discussion followed regarding roles and responsibilities, neighborhood character concerns, potential grant opportunities, and ways to provide residents with information to help protect them from scammers. Comm. Geffers presented a motion to direct staff to prepare a redevelopment plan that establishes a clear neighborhood vision to ensure residents and businesses remain in the area if they choose, attracts external resources to support new housing construction and small businesses, provides a mix of housing types, tenure options, and affordability levels. Chair Vanderhyden seconded the motion. The motion carried 6-0. 2. Creation of Ad-Hoc Group for Redevelopment Planning CDD Dane explained that in the RDA by laws there is the power to create an ad-hoc group to assist with the redevelopment of specific areas. General discussion ensued on topics such as possible members and duties of members. Chair Vanderhyden made a motion to establish an ad-hoc group to assist with Menasha redevelopment planning. Seconded by Comm. Vanderlinden. The motion carried 6-0 3. Professional Services for Redevelopment Planning CDD Dane provided a brief overview of the planning process including developing concepts of possible areas of redevelopment, obtaining public feedback on redevelopment, and a section that focuses on implementation. General discussion ensued regarding the need to engage the community and neighborhood in the process. Comm. Buechler made a motion to direct staff to solicit professional services for redevelopment planning. Chair Vanderhyden seconded the motion. The motion carried 6-0. G. COMMUNICATION 1. Set Next Meeting Date – September 1, 2026 The next Redevelopment Authority meeting was set for September 1, 2026 H. ADJOURNMENT Chair Vanderhyden motioned to adjourn at 7:00pm. Comm. Milligan seconded. Motion carried unanimously. Minutes submitted by PP Larsen Page 3 of 42 100 Main Street, Suite 200 | Menasha, Wisconsin 54952-3151 Phone (920) 967-3650 | Fax (920) 967-5272 | menashawi.gov City of Menasha | Department of Community Development MEMORANDUM DATE September 24, 2026 TO Public Works Board, Parks and Recreation Board, Redevelopment Authority FROM Andrew Dane, Community Development Director RE Lawson Canal Concept Plan Purpose The purpose of this memo is to present the draft conceptual plan prepared at the direction of the Lawson Canal Ad Hoc Advisory Committee for Common Council. Background The Lawson Canal Ad Hoc Advisory Committee was established by resolution of the Common Council on November 3, 2025. As noted in the resolution “the primary purpose of the committee shall be to advise and assist City staff and consultants in the preparation of the Lawson Canal Master Plan by reviewing draft alternatives, providing recommendations to the Common Council, and ensuring that the final plan reflects input and feedback from the City’s key oversight committees with an interest in the area…” The committee met seven times to review alternatives, identify pros and cons, compare alternatives, and identify and refine the preferred draft plan included as an attachment to this memo. The committee voted 7-1 in favor of recommending the concept plan to Common Council at its final meeting on September 8, 2026. Summary Description – Concept Plan GUIDING PRINCIPLES These principles represent the core values the City wants to see preserved during future planning, design, and development for the area: 1. A waterfront neighborhood that includes a mix of housing types and ownership/rental options 2. Increased public access to the waterfront through establishment of a new waterfront park, trails, and related amenities 3. Activation of the district with hotel/banquet/event venue(s) that draw people to the area for public and private events and programs Page 4 of 42 2 of 3 4. Adequate and cost-effective public infrastructure to serve new development including one public street and upgraded utilities 5. Aquatic and shoreland habitat restoration improvements KEY COMPONENTS The key components shown on the concept plan include: • A new public waterfront park (3.5 acres; dashed green circle) • 140-160 multi-unit apartments or condos • 35 townhomes • Hotel and banquet/event space • Limited retail/restaurant space on first floor of mixed-use buildings • Fishing pier • Sidewalk and trail network – see map legend for details • Bird nesting platform • Art/history walk • Aquatic habitat improvements REGULATIONS • USACE and WDNR permits required. o Chapter 30 WDNR (waterways) o USACE 402 (dam) + 404 (waterways, wetlands) OWNERSHIP • The RDA owns the undeveloped land north and east of the dashed orange line shown on the map. The land to the south and west of the dashed orange line is privately owned. • COSTS • $25,000 - $50,000 for permitting • Additional costs to be determined through preliminary design ENVIRONMENTAL • RDA acquired land using local governmental unit (LGU) exemption • Sampling completed; some low-level contamination present • If capping site, there are no issues (common practice on similar sites) FUNDING The following list identifies some potential sources of project funding: • Community Foundation – Nelson Fund o Environmental projects, trails • Coastal Zone Management Grant Page 5 of 42 3 of 3 o Environmental projects • WDNR o Fishing infrastructure o Park development • NRDA o Access; environmental projects • USFW o Access; environmental projects • RDA o Pre-development • CITY o Utilities • WEDC - IDLE sites grant ($250,000) o Pre-development IMPLEMENTATION TIMELINE • 2026 o End of October - final concept approvals o Permitting to fill canal • 2027 o Apply for Idle Sites funding (WEDC) o Design for utilities o Developer recruitment and master planning o Canal fill o Park design • 2028 o Canal fill o Utilities construction o Park development o Private development - phase 1 • 2029-2030 – future phases o Private development – future phases o Road construction Page 6 of 42 AREA SUMMARY LAWSON CANAL SUB AREA PLAN BUILDING TYPE PER FLOOR AREA NUMBER OF FLOORS TOTAL AREA TOWNHOMES 1,375 sq.ft. (22’ x 55’) 3 (35 Units) 4,125 sq.ft. (144,375 sq.ft.) MULTI-FAMIL Y 17,900 sq.ft. 4 71,600 sq.ft. MIXED-USE 18,100 sq.ft. 4 72,400 sq.ft. MIXED-USE/ HOTEL 9,100 sq.ft. 4 36,400 sq.ft. EVENT VENUE 6,600 sq.ft. 1 6,600 sq.ft. TOTAL AREA 331,375 sq.ft. Page 7 of 42 100 Main Street, Suite 200 | Menasha, Wisconsin 54952-3151 Phone (920) 967-3650 | Fax (920) 967-5272 | menashawi.gov City of Menasha | Department of Community Development ME MORANDUM DATE September 24 2026 TO The Redevelopment Authority of the City of Menasha FROM Andrew Dane, Community Development Director RE Professional Services for Recovery Planning Purpose This memo provides background information pertaining to the attached City of Menasha Strong Recovery Plan Scope of Work. Scope of Work The City of Menasha Strong Recovery Plan – Scope of Services outlines a comprehensive, long- term disaster recovery planning effort led by Vandewalle & Associates to help Menasha rebuild stronger and more resilient following tornado impacts. The plan focuses on neighborhood reinvestment, infrastructure modernization, and environmental resiliency, supported by significant community engagement. Key outcomes include a clear recovery vision, an initial funding strategy, and clarity for residents and stakeholders. Major work elements include developing the recovery vision, conducting extensive public engagement, creating implementation strategies, and assembling a highly visual final recovery plan that integrates best practices, neighborhood analyses, design concepts, and funding opportunities. Across four primary work elements, the consultant will collaborate closely with city staff, policy makers, and local partners to assess conditions, identify reinvestment opportunities, support communication efforts, and produce actionable recommendations. The scope includes creating vision concepts for three opportunity sites, organizing public meetings and surveys, identifying funding sources such as FEMA, HUD, CDBG-DR, and WHEDA, and preparing a detailed implementation matrix outlining partnerships and organizational responsibilities. The City of Menasha will support the process by providing data, coordinating meetings, publishing notices, reviewing drafts, and co-leading public engagement. The total cost for the proposed services is not to exceed $150,000. Page 8 of 42 2 of 2 RECOMMENDATION Staff recommends the RDA approve spending up to $150,000 to support the preparation of the Menasha Strong Recovery Plan using up to $25,000 in budgeted engineering funds and an additional $125,000 in available fund balance. Page 9 of 42 1 CITY OF MENASHA MENASHA STRONG RECOVERY PLAN - SCOPE OF SERVICES SEPTEMBER 9, 2026 Introduction The Manesha Strong Recovery Plan provides an opportunity to conduct long-term disaster recovery planning that will safeguard the social and physical fabric of the community. By creating opportunities for public participation, strategies for neighborhood reinvestment, infrastructure modernization, and environmental resiliency, the City of Menasha will ensure that it does not merely recover, but emerges stronger, safer, and more economically resilient for decades to come. Working with city staff, policy makers, and public and private stakeholders, Vandewalle & Associates will thoughtfully and rapidly develop a clear plan, vision, and reinvestment strategy for the tornado impacted area of Menasha. The result will be a recovery-focused neighborhood reinvestment strategy supported by a statutory redevelopment plan (see separate Scope of Work for this plan), with infrastructure and environmental resiliency content supplied by staff and subject matter experts but packaged into a single Menasha Strong vision document. Intended outcomes: • Clear vision and plan for impacted and surrounding area that is informed and developed through the lens of leveraging long-term future funding opportunities • Statutory redevelopment plan for key identified areas (see separate Scope of Work for this plan) • Initial funding strategy for housing and infrastructure reinvestment and engaged local, state, and federal funders/investors • Clarity for residents and public and private stakeholders on the path forward Plan organization: A Menasha Strong Recovery Plan to include vision, goals, strategies, and implementation plans surrounding the topics of: • Redevelopment and Neighborhood Reinvestment • Environmental Resiliency • Infrastructure Vandewalle & Associates proposes completing the below listed scope of services for a cost not to exceed $120,000. This figure is based on our understanding of the situation today and we recognize that with a project such as this, there’s a need for flexibility to potentially adjust or pivot during the process. As such, if there is a desire to add to or modify this Scope of Work during the process, we are willing and able to do so through separate Work Orders under an established contract. Page 10 of 42 2 Scope of Work Work Element 1: Visioning and Recovery Strategy Development - $40,000 Vandewalle & Associates will work closely with City leadership, the Redevelopment Authority, staff, and stakeholders to establish a long-term vision for neighborhood recovery and reinvestment. The visioning process will focus on validating and refining recovery goals already identified by City staff and stakeholders and translating those goals into implementable strategies. Particular emphasis will be placed on neighborhood reinvestment opportunities: • Retaining existing residents and neighborhood stabilization • Rebuilding damaged housing, where feasible • Recovery funding and financing tools, including federal and state recovery programs • Enhancing neighborhood character • Neighborhood business retention and reinvestment • Increasing housing options and affordability, housing development economics, and financial feasibility • Identifying redevelopment priorities • Ensuring quality architectural design and compatibility • Streamlining redevelopment processes • Opportunities for partnerships with organizations such as Habitat for Humanity and other housing development entities, corporate sponsors, and philanthropic entities The Vision Plan will evaluate recovery strategies for key neighborhood areas including: • 3rd Street Corridor • Jefferson Park area • Hart Park area • Doty Island area • Calder Stadium area As determined by City staff, a total of three opportunity sites will be analyzed, and vision concept graphics and renderings will be developed for each. These sites may include publicly-owned and/or underutilized properties that may contribute to future housing development and neighborhood reinvestment goals. This work element will also include the identification of redevelopment objectives for each neighborhood planning area and begin exploring high-level redevelopment alternatives. These alternatives will provide ideas on how rebuilding could occur including land use recommendations, development intensities, economic development opportunities, and potential impacts. They will be depicted through images, charts, and maps. Finally, Vandewalle & Associates will conduct and upfront information gathering two-day working session to potentially cover: • Understanding the existing situation, information/data gathered, parties engaged, potential partners, and work done to date • Discussion on key project needs and determination of timelines, scheduling, milestones, etc. • Identifying the most pressing issues to be addressed and potential hurdles associated with plan development and finalization • Assist and align communications and messaging associated with the planning effort • Develop public engagement content for use throughout the project • Begin brainstorming and developing strategies, ideas, and action steps Page 11 of 42 3 Deliverables to be incorporated into the Menasha Strong Recovery Plan: • Existing Conditions Summary • Incorporation of Disaster Recovery Best Practices • Initial Funding Strategy Opportunity Analysis • Community Vision and Opportunities Analysis • Neighborhood Redevelopment Objectives • Redevelopment Framework Alternatives • Neighborhood Reinvestment Strategies • Housing and Redevelopment Recommendations • Draft Design Guidelines Framework • Opportunity Site Vision Concepts and Renderings (3) • 2-Day Working Session Project Kickoff Work Element 2: Public Engagement, Communications, and Consensus Building - $20,000 Vandewalle & Associates will support the City and other entity-led engagement efforts and provide strategic communications support throughout the planning process. A major focus will be ensuring consistent messaging around recovery, rebuilding, and reinvestment opportunities. As such, a communication framework and strategy will be the first item addressed within this Work Element to help guide all future efforts. Vandewalle & Associates will attend and collaborate with staff and others in the creation of materials and facilitation of the following: • Advisory Group Meetings (3) • RDA Meetings (4) • City Council Meetings (2) • Public Open Houses (2) • Key Funding Opportunity Stakeholder Meeting (1) • Regular Project Status Check-In Meetings (weekly throughout project) Vandewalle & Associates will support staff and other-entity led engagement efforts through an upfront engagement strategy/content work session, in addition to the review of draft materials and feedback received for the following engagement activities: • Community Survey • Stakeholder Focus Groups • School District Collaboration • Committee Updates and Listening Sessions • Project Website • Public Input Summary Documents Deliverables to be incorporated into the Menasha Strong Recovery Plan: • Communications and Messaging Framework • Attendance, Facilitation, and Material Prep for Events Identified Above • Support Associated with the Events Identified Above Page 12 of 42 4 Work Element 3: Implementation Plan and Action Steps - $25,000 Vandewalle & Associates will prepare an implementation program identifying: • Priority projects • Near-term actions • Funding opportunities • Housing development partnerships • Organizational responsibilities • Redevelopment management structure • Potential creation of a dedicated redevelopment project manager position or similar implementation model Recommendations will identify opportunities to leverage: • Private funding • FEMA programs • HUD funding programs • CDBG-DR funding • TIF • WHEDA programs • Philanthropic resources • Housing finance partnerships • Other state and federal grant programs Deliverables to be incorporated into the Menasha Strong Recovery Plan: • Implementation Action Plan • Funding and Partnership Matrix Work Element 4: Menasha Strong Recovery Plan Preparation - $35,000 Vandewalle & Associates will compile information and materials developed in other Work Elements and prepare the draft and final version of the Menasha Strong Recovery Plan. The document will be highly visual and implementation-focused, relying on maps, diagrams, renderings, development concepts, and summary graphics to communicate recommendations. Vandewalle & Associates will lead the development of the following graphics: • Neighborhood investment framework summary • Housing prototypes and design concept summary • Redevelopment opportunity diagram summary Vandewalle & Associates will create the following graphics based on staff and stakeholder content provided. Each graphic will take the form of a recommendation summary illustrating: • Pedestrian and bicycle connections • Right-of-way reconfiguration potential • Infrastructure reinvestments • Green infrastructure opportunities Page 13 of 42 5 • Park and open space improvement ideas • Stormwater and resiliency illustrations Deliverables to be incorporated into the Menasha Strong Recovery Plan: • Draft #1 Menasha Strong Recovery Plan • All Graphics Listed Above • Final Menasha Strong Recovery Plan City of Menasha Responsibilities To meet the City’s desired timeline and maximize efficiency and cost effectiveness, City staff shall undertake the following responsibilities throughout the project: • Provide Consultant with copies of all existing plans and ordinances, research, inventory information, and digital mapping data relevant to this process, as needed. • Provide a parcel-based ArcView shapefile including existing zoning, property ownership, and addresses for each parcel. • Review and provide Consultant with professional feedback on all draft documents. • Print/copy and distribute all documents and meeting materials, except as otherwise specified in the Scope of Services. • Post, mail and publish all required meeting notices (drafts to be provided by Consultant) • Obtain and save proofs of publication and certified mail receipts • Where needed, update the Plan Commission and Common Council at meetings not included in the Scope of Services (based on reports provided by Consultant). • Identify and reserve adequate meeting facilities, finalize meeting dates and times, and provide all accommodations for disabled participants as may be required by law. • Arrange for and provide any refreshments to be provided at public meetings. • Co-lead public participation events, where appropriate. Page 14 of 42 1 CITY OF MENASHA REDEVELOPMENT DISTRICT PLAN - SCOPE OF SERVICES SEPTEMBER 9, 2026 Introduction Following a determination by the City of Menasha, Vandewalle and Associates will prepare a statutorily compliant Redevelopment District Plan to cover up to three total areas most impacted by the tornado. Vandewalle & Associates proposes completing the below listed scope of services for a cost not to exceed $30,000. This scope of services assumes that the Redevelopment District Plan process occurs during the Menasha Strong Recovery Plan process and there can be efficiencies associated with staff, public, and committee meetings that can cover both initiatives. Scope of Work Work Element 1: Redevelopment District Plan - $18,000 Vandewalle & Associates will prepare the Redevelopment District Plan (one plan document potentially covering up to three separate areas). The plan will comply with the requirements of Wis. Stat. 66.1333 and will include: • Redevelopment district boundaries • Blight analysis and determination (led by staff) • Review of existing conditions (may include maps of existing land use, zoning, environmental constraints, etc. as needed) • Redevelopment objectives • Land use recommendations (Future Land Use Map) • Acquisition and redevelopment authority • Implementation framework • All maps and other content as required by Wis. Stat. 66.1333. Deliverables: • Draft Redevelopment District Plan • Final Statutory Redevelopment Plan consistent with Wis. Stat. 66.1333 Work Element 2: Adoption Process for Redevelopment District Plan - $12,000 Vandewalle & Associates will assist the City of Menasha through the process of adopting the new Redevelopment District Plan. This will include: Page 15 of 42 2 • Input on City-staff-led Comprehensive Plan Update (to align Comp Plan/Future Land Use Map and Redevelopment District Plan) • Provide models for City staff to complete the required Notices and Property Owner Letters • Attendance at one RDA Review Meeting (to occur in conjunction with the Menasha Strong Recovery Plan) • Attendance at one Joint RDA and Plan Commission Public Hearing and Recommendation Meeting • Attendance at one Common Council Approval Meeting (by resolution requiring 2/3 majority) • Provide model resolutions for RDA Approval, Council Approval, and RDA Certification Deliverables: • Model resolutions, notices, and property owner letters • Meeting attendance, facilitation, and material preparation City of Menasha Responsibilities To meet the City’s desired timeline and maximize efficiency and cost effectiveness, City staff shall undertake the following responsibilities throughout the project: • Provide Consultant with copies of all existing plans and ordinances, research, inventory information, and digital mapping data relevant to this process, as needed. • Provide a parcel-based ArcView shapefile including existing zoning, property ownership, and addresses for each parcel. • Review and provide Consultant with professional feedback on all draft documents. • Print/copy and distribute all documents and meeting materials, except as otherwise specified in the Scope of Services. • Post, mail and publish all required meeting notices (drafts to be provided by Consultant) • Obtain and save proofs of publication and certified mail receipts • Where needed, update the Plan Commission and Common Council at meetings not included in the Scope of Services (based on reports provided by Consultant). • Identify and reserve adequate meeting facilities, finalize meeting dates and times, and provide all accommodations for disabled participants as may be required by law. • Arrange for and provide any refreshments to be provided at public meetings. • Co-lead public participation events, where appropriate. Page 16 of 42 Madison office: 120 E. Lakeside St. Madison, WI 53715 | P: 608.255.3988 F: 608.255.0814 | vandewalle.com Milwaukee office: Global Water Center, 247 Freshwater Way, Milwaukee, WI 53204 Project Lead: Ben Rohr, AICP , Associate Planner | Email: brohr@vandewalle.com Statement of Qualifications: CITY OF MENASHA RECOVERY PLAN September 21, 2026 Page 17 of 42 VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 2 TABLE OF CONTENTS LETTER OF TRANSMITTAL 3 FIRM OVERVIEW AND AREAS OF EXPERTISE 4 PROJECT TEAM ORGANIZATION AND RESUMES 9 V&A PREVIOUS EXPERIENCE 16 Project Manager Ben Rohr, AICP | brohr@vandewalle.com Principal-in-Charge Jeff Maloney | jmaloney@vandewalle.com Madison Office: Milwaukee Office: 120 E. Lakeside Street 247 W Freshwater Way Madison, WI 53715 Milwaukee, WI 53715 (608) 255-3988 Phone (608) 255-0814 Fax www.vandewalle.com CONTACT INFORMATION Page 18 of 42 LETTER OF TRANSMITTAL VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 3 Andrew Dane, Community Development Director City of Menasha 100 Main Street, Suite 200 | Menasha, WI 54952 adane@menashawi.gov RE: Statement of Qualifications for City of Menasha - Menasha Strong Recovery Plan Dear Andrew: On behalf of the Vandewalle & Associates team, thank you for the opportunity to submit our qualifications and accompanying Scope of Services for the development of the Menasha Strong Recovery Plan. Vandewalle & Associates has extensive experience assisting Wisconsin communities with complex planning, redevelopment, housing, economic development, and implementation initiatives. We understand that recovery planning requires more than rebuilding physical infrastructure. It requires a clear community vision, meaningful public engagement, strategic investment, and a practical implementation framework that positions the community for long-term resilience and success. Our proposed approach is designed to help the City of Menasha transform recovery challenges into opportunities for neighborhood reinvestment, housing development, infrastructure modernization, and economic revitalization. Working closely with City leadership, residents, stakeholders, and partner organizations, our team will develop a forward-looking recovery strategy that is actionable, community-driven, and aligned with future funding opportunities. We appreciate the City’s leadership in advancing this important initiative and would welcome the opportunity to assist Menasha in creating a strong foundation for recovery and long-term community investment. We look forward to continuing the conversation and are available to answer any questions regarding our qualifications or proposed scope of work. Sincerely, Jeff Maloney Ben Rohr, AICP Principle-in-Charge Project Manager Page 19 of 42 VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 4 V&A FIRM OVERVIEW + AREAS OF EXPERTISE Page 20 of 42 VISION-DRIVEN PLANNING FOR PEOPLE, PLACE, AND PROSPERITY Vandewalle & Associates is a collection of passionate professionals with expertise in disciplines that converge to best impact change and make places work better for people. Established in 1976, V&A has been a Midwest leader in community planning, zoning, public participation, place-based analysis, economic strategies, visioning, and implementation for more than 50 years. We work in partnership with our clients to identify core, place-based opportunities and translate them into strategic plans, innovative projects, and custom regulations. Vandewalle & Associates stands as a premier leader in Wisconsin for delivering exceptional, cost-effective municipal planning services tailored to the unique needs of each community we serve. Our practice is built on a foundation of deep expertise, proven experience, and a commitment to providing customized teams and solutions that directly address our clients’ evolving challenges. Our approach to municipal planning is comprehensive and collaborative. Having served many communities as their trusted on-call planner for years—even decades—we offer unmatched consistency, institutional knowledge, and a genuine connection to the local context. This long-term presence allows us to deliver high-quality, responsive service that truly understands community priorities. Please visit our website for more information on our firm: www.vandewalle.com. Milwaukee Office Madison Headquarters  WHO WE ARE: Transforming places, shaping communities, building economies, and creating lasting impact since 1976  AREAS OF EXPERTISE: • Redevelopment planning & design • Design & landscape architecture • Site design & landscape design • Streetscape design, design standards, & public space design • Land use & neighborhood design • Community planning & zoning • Comprehensive planning • Park & open space facility planning • Sign and land use regulations • Intergovernmental relations & grant assistance • Development review & proforma analysis • Economic strategy & market analysis • Asset, demographic & economic data analysis • Real estate positioning • Marketing, branding & real estate • Public-private partnerships  OUR APPROACH: Collaborative partnerships to identify place-based opportunities, delivering strategic plans, innovative projects, and customized regulations  LEADERSHIP: Over 50 years as a Midwest leader in community planning, site design, public participation, economic development strategies, and implementation  WEBSITE: Visit our website at vandewalle.com to see some of our highlighted projects 2 offices 50+ years V&A: FIRM OVERVIEW VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 5 Page 21 of 42 KEY WAYS V&A HELPS CREATE IMPACT We live and breathe the Midwest. We have worked to assess, position, and transform some of the Midwest’s largest metropolitan regions as well as its smallest towns and villages, and worked with its global corporations. Innovation is what we do best. Our professionals have worked together for decades to solve complex problems, forge and test new processes, and grow areas of expertise. Building communities and impacting lives. We are here to make places work better for people — with the insights, project management, and market expertise needed to create and advance complex plans that set a clear course for the future. Creating projects that transform. We are adept at helping our clients discover hidden opportunities, secure project champions, create transformational visions, and leverage funding — the things needed to achieve far- reaching impact. VANDEWALLE & ASSOCIATES VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 6 Page 22 of 42 Vandewalle & Associates is a guild-like collection of highly talented professionals with diverse expertise in economic strategy, planning, design, disaster mitigation and resiliency, food and water systems, redevelopment, architecture, marketing, and real estate. Our nationally recognized team is based out of Madison and focuses on helping Midwest communities and businesses reposition economically to build place-based, sustainable pathways to a vibrant future. Applying a range of visionary economic repositioning strategies, our work is making a world of difference to clients across the heartland. Collectively, we are driven to find new and better ways to make more of each place’s assets. What further sets us apart is our deep expertise with evolving Midwestern communities and regions – it’s here that our unique combination of passions, multi-disciplinary skills, and value-added expertise can have the greatest impact. UNIQUE SKILLS & EXPERTISE BUILDING AND ADAPTING ECONOMIES. With rapid shifts in the global economy, major event changes, our communities are finding they need to be resilient to change. As communities and regions across the Midwest strive to find their role in the global economy, we help them adapt and frame challenges, assets, and changes differently. To build a sustainable economy for tomorrow, we examine emerging economic opportunities, leverage place-based assets, align around a compelling economic vision, set a clear course of action, and define catalytic projects for change through: • Regional Economic Strategies, Asset Mapping, and Opportunity Analysis • Industry Focus Groups/Community Meeting Facilitation • Embracing Regional Resources • Strategic Economic Positioning and Development SHAPING COMMUNITIES. We’re helping build the next generation of small communities and urban centers; bringing together the insight, strategic vision, project management, public involvement, and public-private or multi- jurisdictional activities needed at every stage. We help put the elements in place to set a clear and sustainable course for your community’s future through: • Comprehensive and Sub-Area Planning • Infrastructure and Capital Improvements Planning • Intergovernmental Facilitation • Neighborhood Master Planning • Natural Resource Preservation Planning • Flood Recovery, Mitigation, and Resiliency ADDING IMPACT. In everything we do, we aim to achieve greater impact on people’s lives and the places they live. That’s why we have developed a specialized skillset for finding hidden opportunities, visualization and communication, and getting more out of available resources. We can coalesce support, develop and manage the vision, and explain complex ideas along the way using our expertise in: • Communications and Storytelling, Community Branding, GIS and Mapping, Informational and Process Diagrams, Project Videos • Experience Development and Design, Placemaking, Visioning, Interpretive Design, Illustration VANDEWALLE & ASSOCIATES VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 7 Page 23 of 42 SPECIALIZED & TECHNICAL EXPERTISE REPOSITIONING REGIONAL ECONOMIES & EXPERIENCE. Vandewalle & Associates has led in helping Midwestern communities recover, adapt, and build new, resilient economies within a new and changing global economy. We stay highly tuned to global economic trends, matching and driving them into asset- based emerging economy and economic rebuilding projects. ENGAGING LEADERS & STAKEHOLDERS. Vandewalle & Associates has extensive experience facilitating industry focused stakeholder focus groups and community leader meetings to gain value input for economic repositioning and planning that sets regions up for success. Our Team has facilitated countless meetings targeted to various public, stakeholder, and leadership groups. Many of our economic positioning projects including the Anderson, Muncie, New Castle Economic Vision and Manufacturing Strategic Plan, involved large industry focused focus groups that included corporate, academic, chief technology officers, and key economic development organization engagement. We are seasoned professionals and comfortable working in challenging dynamics and in complex and multifaceted projects, knowing well that if it was easy it would have likely already been done. We also offer a diverse range of outreach methods to maximize meaningful input. Over the past few months we have adopted a variety of virtual outreach techniques to complement our in-person capabilities for communicating with clients and the public in small group discussions, large-virtual formats, through interactive web-mapping, and survey outreach. SYNTHESIZING VAST AMOUNTS OF DATA & INPUTS. Vandewalle & Associates has assembled and involved a team with the ability to synthesize vast amount of information and determine what’s truly important. This capability is central to what we do, as we shape and manage large regional economic recovery planning and strategic positioning projects that combine a diverse array of inputs. The approach we have honed over the last 15 years is built to synthesize a broad range of existing work and new inputs. Our job is to connect the dots, fill in the gaps, pull out what is relevant, and prioritize actions and strategies. To do it, our firm brings a unique range of tools and professional skill-sets to the table. DELIVERING COMPELLING COMMUNICATIONS. Vandewalle & Associates has developed the ability to synthesize and develop novel and effective ways to communicate complex multifaceted projects and strategies in a clear and compelling way that brings people along rapidly. BRINGING OUR DIVERSE EXPERIENCE ACROSS THE MIDWEST. Our work in economic positioning, economic cluster development, redevelopment, and city building has had far-reaching impact in cities throughout the Midwest. Summaries of several of these projects are included in the “Relevant Experience” section of this document. VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 8 Page 24 of 42 VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 9 HELPING COMMUNITIES ADAPT TO CHANGE PROJECT EXPERIENCE Page 25 of 42 V&A RELEVANT EXPERIENCE RECOVERY AND RESILIENCY For more than five decades, Vandewalle & Associates has helped communities across Wisconsin recover from natural disasters, reduce future risks, and position themselves for long-term resilience and economic reinvestment. Our experience spans disaster recovery planning, flood mitigation, neighborhood revitalization, economic redevelopment, housing strategies, infrastructure planning, and implementation assistance. Our recovery and resiliency work regularly includes Disaster recovery and community reinvestment planning; Neighborhood stabilization and redevelopment strategies; Housing recovery and resiliency initiatives; Flood mitigation and floodplain management; Economic recovery and business retention strategies; Infrastructure and public facility resilience planning; Funding strategy development and grant assistance; Public engagement and consensus building; Redevelopment authority and implementation support; and Comprehensive planning and resilience integration. Vandewalle & Associates understands that successful disaster recovery extends beyond rebuilding damaged structures. Our approach focuses on helping communities emerge stronger, more resilient, and better positioned for long-term economic and neighborhood reinvestment. • Flood Recovery Assistance - Dane County, WI. Following the historic flooding events of 2018, Vandewalle & Associates assisted several municipal clients throughout Dane County with recovery and resiliency efforts. Working closely with local officials, property owners, and agency partners, our team provided planning and redevelopment assistance focused on recovery, rebuilding, infrastructure considerations, funding opportunities, and long-term community resilience. • Tornado Recovery and Master Plan - Barneveld, WI. Following the devastating 1984 tornado that significantly damaged the community, Vandewalle & Associates assisted the City of Barneveld with its long-term recovery and rebuilding efforts. Our work included community master planning, redevelopment planning, and economic development strategies designed to guide reconstruction while strengthening the community’s future economic base. The planning process helped establish a long-term vision for redevelopment and community reinvestment following the disaster. • Flood Recovery and Relocation Planning - Gays Mills, WI. After repeated and severe flooding events along the Kickapoo River, Vandewalle & Associates assisted the Village of Gays Mills with several initiatives aimed at reducing future flood vulnerability and supporting community recovery. Our services included flood damage reduction planning, relocation planning, and implementation assistance. We also supported the annexation of land needed to facilitate the relocation of businesses and development of a new business park outside the flood-prone area, helping the community sustain its economic vitality while reducing future flood risk. VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 10 Page 26 of 42 • Flood Hazard Mitigation and Recovery Planning - Darlington, WI. Following significant flooding events in 1990 and 1993, Vandewalle & Associates prepared one of Wisconsin’s first FEMA-approved flood hazard mitigation plans. The plan evaluated flood risks, identified mitigation strategies, estimated costs, and developed funding approaches to support implementation. As a result, the City successfully floodproofed commercial buildings while preserving historic storefronts, developed a 33-acre business park outside the floodplain, converted vulnerable land into public open space, and strengthened its local tax base. • Multi-Jurisdictional Hazard Mitigation Planning - Grant County and Marquette County, WI. Vandewalle & Associates has completed countywide hazard mitigation planning efforts involving dozens of communities and extensive public engagement. These plans evaluated community vulnerabilities, developed locally tailored mitigation strategies, integrated land use and resilience planning, and positioned participating communities for future FEMA funding opportunities. A key element of these efforts was connecting long-range planning, economic development, infrastructure investment, and land use policy with disaster resilience objectives. ECONOMIC DEVELOPMENT • Economic Recovery Plan (EDA) - Jefferson, WI. To bolster its economy and offset the loss of Tyson Foods plant –one of the community’s major employers − the City of Jefferson worked with Vandewalle & Associates to craft an Economic Recovery Plan. A regional employer, Tyson drew workers from many other communities. Vandewalle & Associates and the team successfully implemented a $130,000 Economic Development Administration (EDA) grant for the Economic Recovery Plan process. The team also conducted analysis of input and existing materials provided by the steering committee; stakeholder interviews, work sessions, and focus groups; asset and inventory analysis of Jefferson’s existing conditions; market analysis; and floodplain activity assessment and analysis. The final Plan includes key strategies and project recommendations for the next 5-10 years to begin the revitalization. A number of catalytic projects are now being implemented. • Regional Economic Vision & Manufacturing Strategic Plan (EDA) - ECIRPD. After losing 40,000 jobs in the last 20 years, Anderson, Muncie and New Castle aimed to rebuild and reposition the East Central Indiana region and its manufacturing economy for growth and reinvestment. In 2013-2014, Vandewalle & Associates worked with funding from the U.S. EDA to help Anderson, Muncie, and New Castle craft an assets- based Economic Vision and Manufacturing Strategic Plan. The Plan is a key milestone in a long-term regional collaboration that is working to reposition the region in the future marketplace, providing a clear focus on retooling the education and workforce pathway system along with catalyst projects. Over the past five years, work has been made on implementing projects to build the Innovation Ecosystem and reinvest in the region, such as the Flagship-Purdue Innovation Hub. Projects in the individual cities are sparking reinvestment in downtowns, neighborhoods, and employment centers. ¬«133 ¬«133 ¬«35 ¬«81 ¬«80 ¬«11 £¤61 £¤151 £¤18 ")Z ")H ")D ")O ")B ")A ")A ")A ")U ")U ")V ")N ")X ")P ")P ")C ")C ")J ")K ")K ")F ")D ")D ")E ")E ")T ")T ")S ")M ")M ")Q ")Q ")G ")G ")GQ ")Y £¤151 £¤61 ¬«80 ¬«81 ¬«81 ¬«81 ¬«35 ¬«133 ¬«133 £¤18 £¤61 ")A Little Platte River Platte River Mississippi River Wisconsin Ri v er B lue River Gra nt River POTOSI LIMA PARIS LIBERTY BEETOWN CLIFTON MARION SMELSER WATERLOO CASSVILLE WYALUSING HARRISON WINGVILLE MUSCODA PLATTEVILLE MOUNT IDA ELLENBORO FENNIMORE LITTLE GRANT GLEN HAVEN BLOOMINGTON HAZEL GREEN CASTLE ROCK JAMESTOWN MILLVILLE WOODMAN PATCH GROVE MOUNT HOPE HICKORY GROVE WATTERSTOWN NORTH LANCASTER SOUTH LANCASTER BOSCOBEL Platteville Lancaster Potosi Boscobel Fennimore Cuba City Bagley Cassville Muscoda Bloomington Blue River Livingston Montfort Tennyson Patch Grove Mount Hope Woodman Hazel Green Dickeyville 0 63 MilesSources: U.S. Census Bureau, FEMA, WI DNR April 16, 2013 I L L I N O I S I O W A Multi Hazard Mitigation Plan Grant County Floodplain Map Crawford County Richland County Iowa CountyLafayette County Shaping places, shaping change VANDEWALLE & ASSOCIATES INC. State Boundary Municipal Boundary Town Boundary Surface Water Rivers Highway 100 Year Floodplain (2011) Rail State Lands County Boundary K Jo Daviess County Vinegar Branch Ames Branch Pecatonica River 23 81 23 Woodberry Rd Ames Rd Country Club Rd Crist Ln County Shop Rd Roller C oaster Rd Kee p St Cen ter H ill Rd Hill St Tama Run Rd 3rd Rd Park Dr Di vision St East St Spring St W illo w Sp rin g L n 2nd Rd Ravine St Gu n C lub Rd E. North St R & K Rd 4th Rd N Ma in St Donahoe Dr E. Ann St Christenson Dr E. River St Wildca t Rd 1st Ln K E F F Ga len a St K E. Louisa St 81 81 23 Z F Lafayette County FairgroundsCity Campground - City of Darlington Multi-Hazard Mitigation Plan - Risk Assessment 0 1,000 2,000500 Feet Sources: Lafayette County, WEM, USGS, US Census Bureau, FEMA HAZUS Modeling Software City of Darlington5/15/2009 School Municipal Building Vulnerable Population Fire Station County Courthouse City Police Department Wastewater Treatment Plant Map 5 Volunteer Rural Medical Post Office Healthcare Facility Water Tower City Garage Gathering Place Library Major Roads Multi-Use Trails Natural Gas Pipeline Electric Transmission Lines Power Facility Hazardous Materials Main Street Bridge County Sheriff's Dept. Shaping places, shaping change VANDEWALLE & ASSOCIATES INC. Municipal Boundary 100-year Floodplain Steep Slopes 20% and greater Public Open Space County Highway Department MADISON DELAWARE HENRY 465 69 7074 65 70 69 70 69 70 69 Regional Innovation System VISION CONCEPT Combining regional assets to fuel innovation, product development, and business growth, and to inspire the talent pipeline Anderson Muncie New Castle indianapolis Industrial Design / Product Design College of Architecture and Planning Fashion Design BSU Entrepreneurship Center Digital Fabrication Lab Institute for Digital Fabrication Workforce Training Design Design Engineering Engineering Talent Talent Purdue Polytechnic Institute Additive Manufacturing MakerSpace Technology Incubator Innovation Connector Manufacturers Ivy Tech Campus Career Centers WorkOne School Districts Anderson University Ball State University Flagship Enterprise Center VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 11 Page 27 of 42 • T echW orks - Waterloo, IA. TechWorks Campus is an innovation and new economy hub for Waterloo, Iowa. In 2004, Vandewalle & Associates worked with Deere & Company and a public-private team to repurpose and prepare plans for the rehabilitation of former John Deere buildings into the Cedar Valley TechWorks. The project was ultimately awarded $3.2 million in IEDA funding to renovate the existing buildings and pursue innovation tenant businesses. The new John Deere Tractor & Engine Museum opened on campus in 2014; nearly seven years from site planning to experience design, building reuse/construction to exhibit fabrication. Today the Tech 1 building houses Cedar Valley TechWorks and a 3D modeling lab. In 2018, an extensively renovated Tech 2 building opened on the campus as a Courtyard Marriott Hotel with modern design and strong manufacturing roots. • Water Council Economic Cluster Development - Milwaukee, WI. Vandewalle & Associates helped shine the light on the Milwaukee Region’s fresh water technology industry sector—along with related educational opportunities—during the 2006 Milwaukee 7 Regional Asset and Opportunity Analysis process. The emerging global economic opportunity is significant; The Water Council has since positioned Milwaukee in the international marketplace, helped advance the development of the UWM School of Freshwater, and has now nearly completed the Global Water Center—a $22M business accelerator and collaboration nexus in partnership with many local, state, and federal public and private partners. • Milwaukee 7 Economic Positioning Framework - Milwaukee, WI. Working with Milwaukee 7, Vandewalle & Associates analyzed the region’s indigenous economic, human, and physical assets after decades of significant economic change, loss, and workforce shifts. We then overlaid economic and technology futures with existing assets to determine key opportunities. This analysis relied on acquiring existing data, past work, and ideas, and providing professional synthesis in a comprehensive way while investigating emerging technologies within the region’s major corporations. Connecting the dots, uncovering unknown opportunities, and mobilizing key players and resources around catalytic projects were key parts of this work. The outcome of this project was a comprehensive asset inventory and economic opportunity analysis of the Milwaukee 7 Region that built upon the large body of previous work and tapped deeply into the region’s existing structure and regional brain trust. • Quad Cities Region Global Growth Initiative - Quad Cities, IL-IA. Funded by regional corporate anchors Deere & Company and Alcoa, the Quad Cities Region Global Growth Initiative (GGI) is an innovation and technology focused economic initiative. Vandewalle & Associates combined its deep knowledge of the Region with a tested approach to asset driven regional economic positioning. This GGI uncovered assets and opportunities and sets forth an economic framework and a vision for the future of a Region within a global context. One outcome of the GGI was a focus on advancing the Quad Cities’ Metals and Multi-materials industry cluster. In 2012, The Quad Cities Chamber engaged Vandewalle & Associates to develop a framework for strategically developing this cluster. In 2013 the Chamber was then successful in securing an EDA Investing in Manufacturing Communities Partnership grant, which will further accelerate this cluster development strategy. V&A RELEVANT EXPERIENCE 47 OOppppoorrttuunniittyy First Steps The benefits are real for people and businesses. While other regions face the very real fears of hurricanes, floods, and earthquakes, our central location statistically provides a continental safety zone that is geographically stable and sheltered from many natural disasters. The Milwaukee Region ranked No. 1 in the country for safety from catastrophic natural disasters in a recent study.* The benefits of living and doing business in our central location are clear: • Cost savings. Workforce and life disruptions reduce workforce productivity and cost businesses money. Our locational advantage can result in lower insurance premiums and less chance of catastrophic loss of business and time. After the catastrophic events of the last several years, this economic advantage has even greater relevance to individuals and corporations. • Global access. We are at the center of one of the largest trading areas in the world. With our central location and Great Lakes shipping, businesses can easily reach Asian and European markets. • Continental access. Intra-continental commerce is a strength in the Milwaukee 7 Region. In less than two hours we can reach the east coast. We are within a four-hour flight of all major North American business destinations. • Better quality of life. Our central location is also a quality of life asset. This location offers shorter travel times to more areas of the continent for vacation or recreation. Itʼs also just two to three hours to New York and Boston... and three to four hours to the west coast, to the beaches of Florida, or to the Rockies. LLeevveerraaggee ccoonnttiinneennttaall ssaaffeettyy aanndd aacccceessss The Midwest is a safe place to live and do business. © 2007 Vandewalle & Associates © 2007 Vandewalle & Associates a.) Develop a focused recruitment strategy for highly security- sensitive industries. • Identify businesses or IT , data processing/storage and national defense corporations that would be likely recruitment targets. • Identify our region's workforce capacity to serve these business segments. b.) Market our location as a center for business productivity. • Quantify the lost time and expenses accrued by other regions due to major or minor weather events or natural disasters. VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 12 Page 28 of 42 • 50+ County Asset & Opportunity Analysis (EDA) - Eastern Iowa and Western Illinois. With funding from an EDA grant, the IP Institute retained our team to conduct a 50-county asset and opportunity analysis of eastern Iowa and western Illinois to help assess macro-economic opportunities and common competitive strengths. The Asset and Opportunity Analysis uncovered how the IP Institute might engage the tools needed to scale-up commercialization, prototyping, and production of technologies within its 50-county service area. • Regional Assets and Opportunities Initiative - Eight-County Madison Region, WI. Vandewalle & Associates conducted a Regional Asset and Opportunities analysis for the eight-county Madison region, including a comprehensive inventory and analysis of the various socio-economic, cultural, and geographic forces at work in the region. Working with a variety of regional leaders, Vandewalle & Associates then identified key opportunities based on regional strengths and global trends. The Assets and Opportunities Initiative resulted in aggregation of place-based economic data across eight counties; identification and communication of opportunities to leverage how the region’s economic assets; and identification and creation of place-based opportunities that informed long-term strategic directions. • Brownfields Redevelopment - South Suburban Chicago, IL. Vandewalle & Associates was hired in 2000 by the South Suburban Mayors and Managers Association to assist with the management of the South Suburban Chicago Brownfields Coalition (SSCBC) Brown-fields Redevelopment Initiative—a regional brown-fields initiative funded in part by a USEPA brownfields assessment grant. The original five coalition members—Chicago Heights, South Chicago Heights, Lansing, Riverdale, and Posen—were all facing similar challenges posed by potentially contaminated, abandoned brownfield sites scattered throughout their communities: tax base and job loss, vandalism, and potential threats to human health and the environment. Vandewalle & Associates created a nationally replicable model for brownfields redevelopment by designing and implementing a multi-step opportunities analysis and site identification and prioritization process. The opportunities analysis identified regional and local strategic opportunities for redevelopment that could strengthen area economic and social fabrics in each of the communities. These analyses were tailored to each community’s particular advantages and needs while reflecting trends in a common regional economy. • Economic Opportunity Analysis - Jefferson County, WI. To position Jefferson County to adapt to change, attract workforce, and define a clear role for itself in the greater Southeast/Southcentral Wisconsin economic region, the Jefferson County Economic Vision & Positioning Framework identified key economic assets and emerging economic opportunities; developed a vision, and identified catalytic strategies and projects. It also provided a roadmap for early implementation. V&A RELEVANT EXPERIENCE Key Regional Opportunities: The System The Research Triangle The Research Triangle and Applied Technology Spine R&D Capacity--Private and Corporate R&D 27 Education and Federally Funded R&D Applied Technology Education and Federally Funded R&D Applied Technology Education and Federally Funded R&D R&D Capacity and Assets (top left). The seeds of new ground-breaking discovery lie in our federally funded research labs and public R&D institutions on the region’s edges. Research Triangle (top right). Those public R&D powerhouses are within our sphere, forming our own regional “research triangle.” The Applied Technology Spine (bottom right). The asset in the center that is not often completely understood is our depth of private, applied R&D, driven by major corporate players like Caterpillar, Deere, Rockwell Collins, and several other companies actively patenting and commercializing products. This represents a major technology spine and privately led R&D powerhouse spanning Iowa and Illinois. VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 13 Page 29 of 42 • Oscar Mayer Strategic Assessment Plan - Madison, WI. Oscar Mayer/ Kraft had been a major employer and one of Madison’s most prominent economic assets, employing some 4,000 jobs at its peak. After its closure, the City of Madison made a strategic decision to complete thorough assessment and analysis to identify the larger opportunities for redevelopment and reinvestment in the Oscar site and surrounding area. The City hired Vandewalle & Associates & EQT by Design (the Project Team) to support the City’s Department of Planning and Community and Economic Development in a Phase I Strategic Assessment as well as completion of the Phase II Special Area Plan to reposition the 72-acre former Oscar Mayer site and the surrounding northside area. The Oscar Mayer Strategic Assessment took a “big picture” look to understand the study area’s role within the region and how redevelopment could contribute to the well-being of the community. The Project Team completed a deep dive assessment and opportunity analysis, and led committee management and community outreach efforts. The resulting work included an inclusive vision for the corridor, detailed redevelopment objectives, a series of high-level opportunities to be further explored during Phase 2 of the process, and established the Special Area Plan boundary. The Strategic Assessment objectives included targeting living wage jobs, leveraging existing infrastructure and transportation investment, creating an integrated and connected multi-modal transportation system, and creating a welcoming district that serves all ages and diverse cultures. • Regional Vision and Economic Study - Rockford, IL. The Rockford Area Council of 100, a non-profit economic development organization, retained Vandewalle & Associates to develop an economic vision for its region in northern Illinois which includes Boone, Ogle, Stephenson, and Winnebago counties. The project was later expanded to include Rock County in southern Wisconsin. The project steering committee, comprised of public and private sector leaders from the counties, charged Vandewalle & Associates with identifying regional opportunities; recommending a regional vision and specific projects; building regional consensus; and identifying potential funding sources. The Rockford Area Council of 100 used the recommendations from the project to form strategic task forces to encourage implementation. V&A RELEVANT EXPERIENCE Kent Creek Rock River R i v e r OO OO WW WW NN NN TT TT OO OO WW WW NN RR OO CC KK FF OO R OO RR DD OO OO RR DD DD DD OO OO D OO K e K n t C r C r e e k k R i v R o c k R W. JEFFERSON STREET W. STATE STREET CHESTNUT STREET 20 WINNEBAGO STREET MAIN STREET N. WYMAN STREET CEDAR STREET MONTAGUE STREET MAIN STREET CHURCH STREET k MAIN STRE ET MAIN STRE ET MAIN STRE ET Study Area Opportunities Multi-Modal Center - Commuter rail - Bus transfer station - Public parking Urban Mixed-Use & Employment Zone - Flex space - Office - South Main frontage retail/office with residential on upper floors Pecatonica Prairie Path Connection Retain W . A. Whitney Convert to two-way automobile traffic Improve pedestrian amenities to connect the Metra station to downtown Convert Main Street to two-way traffic between Church and Wyman Streets Building Reuse Opportunity Business incubator Live/work T arget creative young professionals Beattie Park Fairgrounds Park Tinker Park DavisPark Reconfigure intersection to allow for two-way traffic flow from Main St. Expand park and improve fishing area Proposed Whitewater Park Study Area Planned Federal Courthouse Metro Centre Existing Pedestrian Mall Potential Amtrak Station Barber Coleman Village Founders Landing South Main Business District Tinker Swiss Cottage Metra Station Location Opportunity Potential Metro Centre Complementary Hotel & Conference Development Church & Wyman Streets Opportunity Dam Booker T . Washington Center & Park Ethnic Heritage Museum Proposed Riverwalk Hotel/Residential/ Retail Opportunities W . A. Whitney Potential Riverwalk Extension ProposedGreen StEnhancements Downtown Opportunities Phase 1: South Main Street Redevelopment Concept Rockford, Illinois Renovation & Reuse T argets Created 03.05.08 Revised 05.19.08 Legend: Building T argets Removal & Redevelopment T argets 2008 VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 14 Page 30 of 42 • Wisconsin Aerospace Industry Strategic Framework - Oshkosh, WI. Vandewalle & Associates worked with Wisconsin Aerospace Partners to conduct research and analysis to define the aerospace industry in Wisconsin from a NAICS codes analysis of over 300 aerospace-related companies, and a preliminary analysis of employment, specialization, and supply chain segmentation. This data, combined with extensive geographic mapping of aerospace-related companies and other assets, resulted in an understanding of industry specializations and roles in the aerospace market. With additional input from the Wisconsin Aerospace Strategy Team and targeted industry stakeholder interviews, the Strategic Framework was developed to meet the wide array of needs in the aerospace industry across the state. • Economic Strategy Development and Policy Framework - Milwaukee, WI. Vandewalle & Associates developed an economic positioning framework for the City of Milwaukee. After extensively analyzing the region’s economic, human, and physical assets, Vandewalle & Associates translated these strengths into a comprehensive economic development strategy that aligned city goals with the regional vision of the Milwaukee 7. The work was summarized and formed the economic vision and strategy framework for the Economic Development chapter of the city’s Comprehensive Plan. The project was conducted in three phases and included existing conditions analysis, an economic development opportunity analysis, and an economic vision and strategy framework phase. V&A RELEVANT EXPERIENCE VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 15 Page 31 of 42 VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 16 PROJECT TEAM Page 32 of 42 MEREDITH PERKS ROLE: Associate Planner, Data Analysis & Research ROLE: Project Manager, Primary Contact, Housing and Zoning Expertise, BEN ROHR, AICP ROLE: GIS Data Analysis, Graphic CoordinationDAN ECKBERG JEFF MALONEY ROLE: Principal-in-Charge, Redevelopment and Development Finance Expertise, Quality Control ROLE: Principal, Strategic Vision & Economic PositioningROB GOTTSCHALK ROLE: Principal, Strategic Vision & Economic PositioningJACKIE MICH ROLE: Housing and Neighborhood Planning Expertise, Project Facilitation and Development ExpertiseBRIAN MUNSON STAFFING PLAN Vandewalle & Associates. With offices in Madison and Milwaukee, our firm is comprised of talented professionals including community and regional planners; urban designers; TIF and financial analysts; housing, economic development, zoning, land use, and real estate specialists; and redevelopment experts. We pride ourselves on our ability to provide cost effective, just-in-time solutions that are responsive to constantly evolving project needs and deadlines, which may arise on a moment’s notice. Our firm’s approach to overall management and integration of all activities in our scope of services is guided through the designation of a project manager to oversee all aspects of the project - within the firm and directly with the client. Ben Rohr will serve as Project Manager for project and be the face of the project and Jeff Maloney will serve as the Principal-in-Charge. VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 17 PROJECT TEAM MEMBERS & ROLES Page 33 of 42 BEN ROHR, AICP ASSOCIATE PLANNER Ben Rohr is an Associate Planner at Vandewalle & Associates and works on a variety of Growth Management projects. In this role he provides planning services to municipalities in the form of comprehensive planning, park and open space planning, development review, zoning and sign ordinance rewrites and amendments, redevelopment planning, GIS mapping, grant writing, and many other services. Ben is also a firm leader in participatory strategies, techniques, and integration that leverage available resources to maximize public input and involvement in various planning processes. Ben was accredited by the American Planning Association with his AICP credentials in 2019. Since joining V&A, Ben has been the project manager for 30+ projects including Comprehensive Plan updates, Park and Open Space Plan updates, Housing Reports, redevelopment planning and implementation, full zoning and sign ordinance rewrites, minor zoning ordinance amendments, and TIF District plans and amendments, among others. Prior to joining V&A, Ben worked as a Land Use Planner for Region 1 Planning Council in Rockford, IL where he focused on both short- and long-range land use planning projects including a full rewrite of the Boone County Comprehensive Plan, the City of Loves Park Comprehensive Plan, and the Rockford Regional Bicycle and Pedestrian Study. Ben also worked as a Planner/GIS Specialist for Southwestern Wisconsin Regional Planning Commission in Platteville, WI, and held multiple planning internships during undergraduate and graduate school at the City of West Allis, Southwestern Wisconsin Regional Planning Commission, and the City of Janesville. In all of these roles, Ben has worked to actively foster public engagement, more efficiently integrate government systems, and establish links between planning, public health, sustainability, and equity. He is passionate about utilizing planning to make smarter decisions, effectively leverage available assets, and better the community as a whole. EDUCATION • M.U.P . Urban Planning University of Wisconsin - Milwaukee Milwaukee, WI • B.S. Geography, Minor in Urban and Area Development University of Wisconsin - Whitewater Whitewater, WI PROFESSIONAL LICENSES & MEMBERSHIPS • American Planning Association AICP Accreditation • Member, American Planning Association, State and National Chapters AWARDS & RECOGNITION • Award Winner: 2020 APA-WI Excellence in Planning Award, “City of Wausau Zoning Code and Zoning Map” • 2022 APA Wisconsin Conference Session Presenter • 2022 Wisconsin Municipal League Conference Presenter • 2023 WEDA Conference Presenter VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 18 Page 34 of 42 Jeff Maloney is a Principal Urban Designer with more than two decades of experience specializing in urban redevelopment, mixed use neighborhood design, public space planning, and implementation of complex redevelopment initiatives. His work centers on identifying place based assets, shaping reinvestment strategies, developing site plans, and designing public improvements that support long term community vitality. Jeff collaborates closely with municipal staff to advance redevelopment goals, including development recruitment, Tax Increment District (TID) establishment, developer negotiations, pro forma evaluation, and securing grant funding. He has also guided private development projects through municipal entitlements with an emphasis on site planning, landscape architecture, and rezoning. As a lead designer, project manager, and implementation strategist for communities of varying sizes across the Midwest, Jeff brings a strong ability to align community priorities with achievable revitalization strategies and capital improvement programs. In Middleton, Wisconsin, Jeff has partnered with City staff to implement TID projects that have contributed to more than $1 billion in increased land value. His work includes the creation of detailed development concepts to attract private investment, the design of public improvements, and the preparation of historic design guidelines and greenway conservation plans. Currently, Jeff is leading efforts in Muncie, Indiana, to revitalize waterfront and downtown neighborhoods facing long term disinvestment, elevated unemployment and poverty rates, and a concentration of brownfield sites. His planning and implementation work focuses on neighborhood stabilization, creating a strong sense of place that aligns with new investment while meeting community needs. Jeff also leads public engagement, including workshops, outreach events, and interactive community discussions. Jeff’s recent clients include public and private organizations throughout the Midwest, such as Middleton, Racine, Thiensville, Hartford, Watertown, Jefferson, and previously Wauwatosa, the Milwaukee Regional Medical Center, and the Milwaukee County Research Park. Beyond design and redevelopment expertise, Jeff maintains a strong focus on visual communication. He excels at translating complex planning and urban design concepts into clear, compelling graphics and continually explores new techniques to enhance public understanding and stakeholder decision making. EDUCATION • B.S. Landscape Architecture University of Wisconsin - Madison, WI PROFESSIONAL LICENSES & MEMBERSHIPS • Associate, American Society of Landscape Architects National and State Chapters • Co-Chair, University of Wisconsin Planning and Landscape Architecture Alumni Committee JEFF MALONEY PRINCIPAL DESIGNER Madison Office: 120 E Lakeside Street | Madison, WI 53715 (608) 255-3988 jmaloney@vandewalle.com VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 19 Page 35 of 42 BRIAN MUNSON PRINCIPAL PLANNER, MANAGER OF NEIGHBORHOOD DESIGN Brian Munson leads the Neighborhood Design & Project Facilitation initiatives for Vandewalle & Associates. Focused on advancing the art of neighborhood design, project facilitation, and project entitlement, this team specializes in creating livable and sustainable projects from concept through construction. Brian has led multi-disciplinary design teams on projects ranging from mixed- use infill/redevelopment projects to large-scale traditional neighborhoods. These projects feature a unique blend of land uses, residential options, open spaces, and pedestrian focused environments; all of which, are combined to create projects that are grounded in sustainable smart growth principles that balance community character with development potential. Brian’s experience in neighborhood design, entitlement and implementation enables him to facilitate the creation of a wide range of diverse projects from greenfield sites to Main Street. He is currently engaged in the implementation and project management of The Grandview Commons Neighborhood and Smith’s Crossing on behalf of Veridian Homes, a 2016 National Housing Quality Award Gold Standard developer. Brian is leading the Gateway Master Residential Development Plan for the City of Eau Claire and recently completed the Downtown Area Master Plan for the City of Stevens Point. He is also involved with implementing several redevelopment projects within Madison, Wisconsin, Cedar Falls, Iowa, and Seattle, Washington with challenges ranging from brownfields and levees to multi-jurisdictional review and approvals. EDUCATION • B.S. Landscape Architecture University of Wisconsin - Madison, WI PROFESSIONAL LICENSES & MEMBERSHIPS • Associate, American Society of Landscape Architects • Member, Congress for New Urbanism • Licensed Realtor VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 20 Page 36 of 42 Rob is a seasoned leader in economic positioning, destination district creation and redevelopment planning, and regional asset based opportunity analysis, with more than 30 years of experience helping communities across the Midwest. He specializes in crafting vision driven, market aligned strategies that strengthen and reposition legacy assets, and building vibrant, resilient districts. Rob is known for turning big ideas into real, on the ground results through strong strategic thinking, inventive urban design, and clear graphic communication. Rob’s work in the City of Madison reflects the depth and longevity of his expertise. Working directly with the City and private-sector partners, Rob and the Vandewalle team led the creation of the Capitol Gateway Corridor Plan, repositioning a former industrial corridor in the heart of Madison. Rob then served as the City’s lead implementation consultant from 2009–2015, helping guide redevelopment partnerships, land strategy, and early catalytic projects—supporting more than $750 million in reinvestment since 2010. He also led the Oscar Mayer Area Strategic Assessment and Special Area Plan and numerous corridors and neighborhood plans around the Midwest. Today, he has a continued focus on the shaping transformational projects in the rapidly growing Madison such as helping Dane County manage the vision and implementation of the 164 acre Alliant Energy Center Redevelopment and Destination District, shaping a Vision for the Regent Street corridor, guiding the Fitchburg Economic Vision and Framework, City of Monona Corridor Plans, is a lead subconsultant on Madison’s Downtown Investment Strategy, and a strategic economic development advisor to MGE on numerous efforts around the region for the last 25 years. Rob has also developed and refined asset based, whole system approaches to uncover economic opportunities rooted in a region’s distinctive strengths. His Asset and Opportunity Analyses include work for the Milwaukee 7 Region, the Madison Region, the Quad Cities, and an 80 county tri state region spanning Iowa, Illinois, and Wisconsin. He led the Economic Vision and Manufacturing Strategic Plan for East Central Indiana, uniting the communities of Anderson, Muncie, and New Castle in restructuring their manufacturing based economy. His industry cluster strategy efforts include work with the Water Council (Milwaukee), the Wisconsin Aerospace Industry Strategic Framework, and positioning initiatives in Shipbuilding, Regional Food, BioAg, and BioEnergy sectors. Across all of his work, Rob excels at aligning corporate, academic, public-sector, and nonprofit leadership around shared vision and coordinated action. His ability to guide the early, critical phases of implementation makes him a trusted leader in advancing complex, multi stakeholder economic transformation efforts. EDUCATION • B.S. Landscape Architecture, University of Wisconsin - Madison PROFESSIONAL LICENSES & MEMBERSHIPS • Founding Team Member, StartingBlock Madison • Member, Wisconsin Economic Development Association • Member, 1000 Friends of Wisconsin • Governor Appointed Member, Wisconsin Land Council, 2003- 2005 • Past Board of Directors, Groundswell Conservancy • Past Member, Working Lands Steering Committee • Member, American Institute of Certified Planners • Member, American Planning Association ROB GOTTSCHALK, AICP PRINCIPAL PLANNER, ECONOMIC POSITIONING Madison Office: 120 E Lakeside Street | Madison, WI 53715 (608) 255-3988 rgottschalk@vandewalle.com VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 21 Page 37 of 42 As Director of V&A’s Milwaukee office, Principal Planner Jackie Mich leads a diverse portfolio of redevelopment and implementation projects across the Greater Milwaukee area. She heads the Milwaukee team in redevelopment planning, community planning, and bicycle and pedestrian planning, bringing deep expertise and strategic insight to each of her projects. Jackie’s work spans community planning, zoning assistance, economic development implementation, transportation planning, and project management. She has managed a wide range of economic development efforts in the Village of Slinger, including the Downtown Slinger Vision & Strategy and the creation of Slinger’s Redevelopment District No. 2. Her leadership has extended to neighborhood revitalization projects for LISC Milwaukee, where she conducted market analyses for the Fond Du Lac & North Area, Clarke Square Neighborhood, and the Near West Side. She also developed marketing materials for the King Drive Business Improvement District. She currently serves on the Economic Development Corporation for the Uptown Crossing BID in Milwaukee. She was the project manager for Envision Elk Grove: The Community Revitalization Master Plan, a multi-year initiative that helped Elk Grove Village, Illinois, shape a forward-looking vision for its industrial and commercial districts. Jackie has led over 15 ten-year Comprehensive Plan updates for communities across Wisconsin, including Greenfield, Brookfield, Manitowoc, Lake Geneva, Shorewood, Bayside, and Altoona. Her experience also includes numerous park and open space plans. Over her decade-plus with the firm, Jackie has served as interim city planner for Franklin, Whitewater, Lake Geneva, and Monroe, and has completed three full zoning ordinance rewrites. She currently provides on-call planning services to several communities in southern Wisconsin. A passionate bicycle advocate, Jackie has led the development of bicycle and pedestrian plans for Portage County, Lake Geneva, and Glendale, and contributed to public engagement efforts for Madison in Motion: The Sustainable Madison Transportation Master Plan. JACKIE MICH, AICP PRINCIPAL PLANNER DIRECTOR OF MILWAUKEE OFFICE EDUCATION • M.S. Urban and Regional Planning University of Wisconsin - Madison, Wisconsin • B.A. History / Spanish University of Wisconsin - Madison, Wisconsin PROFESSIONAL LICENSES & MEMBERSHIPS • Member, American Institute of Certified Planners (AICP) • Member, American Planning Association (APA) & Wisconsin Chapter (APA-WI) • Excellence in Planning Award for “Village of Oregon Sign Code” – APA-WI Chapter, 2017 • American Institute of Certified Planners Outstanding Planning Student Award (2013) • American Planning Association- Wisconsin Chapter Scholarship (2011-2013) VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 22 Page 38 of 42 MEREDITH PERKS ASSOCIATE PLANNER Meredith Perks is an Associate Planner at Vandewalle & Associates. As part of our Milwaukee team, she brings a unique combination of professional experience along with an avid interest in planning, public service, local community and economic development, downtown redevelopment, active transportation plans, and a deep love of her city. Meredith works on Comprehensive Plans with clients across Southeast Wisconsin and beyond, including the Village of West Milwaukee, City of Glendale, City of Jefferson, and City of Sturgeon Bay, Hancock County, IN, as well as the implementation of the City of Jefferson’s Downtown and Economic Recovery Plans. Meredith led the development of the Glendale Bicycle and Pedestrian Plan as a direct implementation effort of the city’s Comprehensive Plan, which she also led. Meredith also leads numerous longterm economic and urban revitalization implementation projects in the Waterloo, Iowa. Having worked in the past as Regional Director for Senator Joe Donnelly, Meredith traveled to communities across Indiana and learned about their unique assets and character as well as the innovative approaches they were taking to face their challenges. These interactions provided valuable perspective on the constraints that communities of all sizes experience. At Vandewalle & Associates, Meredith aims to assist Midwest communities like these in overcoming such barriers. Meredith is excited by the opportunities Midwest communities have to grow and reinvent themselves using the tools of effective planning that can prepare their economies, residents, and institutions for the future. Active transportation is a particular passion for Meredith; she has worked on Complete Streets research projects in Chicago, reviewing policies and their connections to public health and equity. She also worked with the Chicago Department of Transportation Bike Program in the implementation of their Streets for Cycling Plan 2020. Her work included bike facility mapping, data analysis, and public engagement and communication. Applying her experience with community outreach and public speaking, Meredith is skilled at effectively facilitating an inclusive planning process that is meaningful to a wide range of stakeholders and clients, including elected officials, non-profit advocacy groups, and community residents. She is excited by opportunities to engage with communities in a variety of innovative ways that foster communication, dialogue, and understanding. She has proven herself to be an active and engaged listener who can consider diverse viewpoints while developing targeted alternatives to address interrelated economic development, land use, and transportation priorities. EDUCATION • M.U.P .P . Urban Planning and Policy University of Illinois at Chicago - Chicago, IL • B.A. Political Science The Hesburgh Program of Public Service University of Notre Dame - Notre Dame, IN PROFESSIONAL LICENSES & MEMBERSHIPS • Member, American Planning Association, National, Wisconsin, and Chicago Chapters • Member, Women in Planning & Development – Chicago • Phi Kappa Phi Honor Society • Leadership South Bend Mishawaka Emerging Leaders Program Milwaukee Office: 247 Freshwater Way | Milwaukee, WI 53204 (608) 255-3988 mperks@vandewalle.com VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 23 Page 39 of 42 DAN ECKBERG, AICP GIS PLANNER Dan Eckberg is a native of southeast Minnesota, and a GIS Planner who specializes in temporal and spatial data analysis. Dan has extensive experience with ESRI ArcGIS software packages and utilizes this knowledge to analyze and map geospatial data for a range of planning projects. Dan has worked on a variety of projects while at Vandewalle. These include identifying developable land for a comprehensive housing feasibility analysis in Delavan and East Troy, Wisconsin, creating environmental site suitability basemaps for developers, mapping natural hazards for the Grant County, WI Hazard Mitigation Plan, evaluating bike trail routes for the Village of Oregon, analyzing demographics of food deserts in Freeport, Illinois, designing and creating a database of potential Brownfield sites for the City of Janesville, creating and editing numerous comprehensive plan maps, and mapping Environmental Justice populations and developing novel approaches for ensuring NEPA compliance for DOT highway studies. He is also a licensed commercial Unmanned Aircraft System (drone) pilot registered with the FAA and is able to provide clients with high quality aerial video footage and photography. Prior to joining Vandewalle & Associates, Dan worked as a GIS research assistant at the Minnesota Population Center where he helped update digital United States census tract boundaries in the National Historic Geographic Information System (NHGIS). Before that, Dan worked at East View Geospatial and held an internship with U-PLAN, a community planning group for the Frogtown/Rondo neighborhood of St. Paul, Minnesota. In the latter position, Dan helped design a traffic impact analysis for the neighborhood using the CommunityViz extension of ArcGIS. EDUCATION • B.A. Geography (City Systems) Minor - Geographic Information Systems University of Minnesota - Minneapolis, MN PROFESSIONAL LICENSES & MEMBERSHIPS • Member, American Institute of Certified Planners (AICP) • Member, American Planning Association • Commercial SUAS (Drone) Remote Pilot Certification FAA 2018-Present AWARDS AND RECOGNITION • Excellence in Planning Award, “Madison Metropolitan School District Enrollment Projections: 2017-2037 - APA-WI Chapter, 2017 • Guest Lecturer (Applications of GIS in Planning) – University of Wisconsin-Madison, 2012 VANDEWALLE & ASSOCIATES | CITY OF MENASHA - MENASHA STRONG RECOVERY PLAN | PAGE 24 Page 40 of 42 1 Menasha Recovery Plan RDA Kickoff Meeting Vandewalle & Associates (V&A) Introductions • V&A staff and firm capabilities/experience Meeting Purpose • Review project timeline, plan components, and RDA role • Discussion on key goals, issues, and priorities Overview of Project Steps and Two-Day Kickoff Task Timing Kickoff (variety of meetings over the 2 days): • Department Head Kickoff Meeting • Initial Strategies and Priority Projects • Public Engagement Approach • RDA Kickoff Meeting • Vision Plan and Redevelopment District Plan • Infrastructure and Environmental Resilience • Project Schedule Finalization September 24 and 25 Plan Development and Public Engagement October-November Final Draft and Public Engagement December Adoption January Overview of RDA Role in Process RDA Meetings Timing Project Kickoff September 24 Review Public Input and Initial Draft Strategies and Redevelopment Objectives/Alternatives October Review Public Input and Draft Action Steps and Implementation Plan November Review Final Document and Recommend for Adoption December/January Page 41 of 42 2 Overview of Plan Components Introduction and Existing Conditions • Disaster overview and impacts • Post-disaster map • Existing conditions • Plan purpose Public Feedback • Summary of input received and events that occurred Recovery Vision and Recommendations • Community vision and opportunity analysis • Recovery vision and goals • Redevelopment alternatives and objectives (for each planning area) • Reinvestment strategies (for each planning area) • Redevelopment recommendations (for each planning area) o Design guidelines o Opportunity site concepts and renderings o Infrastructure and resilience Action Plan • Disaster recovery best practices • Implementation action plan • Funding and partnership matrix Appendix: Redevelopment District Plan • Boundaries and existing conditions • Blight analysis and determination • Redevelopment objectives • Land use recommendations • Acquisition and redevelopment authority • Implementation framework Appendix: Public Input • All public input received Discussion • What are your goals for this project/process? • What are your big picture issues and top priorities? • From your perspective, what absolutely needs to be incorporated into this plan/process? 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