Plan Commission Packet 05.20.2026
City of Marathon City · Marathon County · meeting of May 20, 2026 · Agenda packets
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Kurt Handrick, Jr.
Village President
Cassie Lang
Village Clerk / Deputy Treasurer
311 Walnut Street
P .O. Box 487
Marathon City, WI 54448
Tel: 715-443-2221
www.marathoncitywi.gov
PLAN COMMISSION/PUBLIC HEARINGS
OFFICIAL NOTICE & AGENDA
Wednesday, May 20, 2026
4:00 pm – Marathon Municipal Center
PUBLIC VIRTUAL ACCESS
Join Teams Meeting: https://www.microsoft.com/en-us/microsoft-teams/join-a-meeting
Meeting ID: 264 535 373 494 377
Passcode: 77xi35Q8
1. PUBLIC HEARING #1
a. The Conditional Use Permit Application submitted by Alex & Dana Blume, dba. The Blume Barn
2. PUBLIC HEARING #2
a. The Conditional Use Permit Application submitted by Stittleburg Restorative Health Care
3. PUBLIC HEARING #3
a. Changes in Zoning Classification Request from Agriculture – (A) to Rural Residential (R-4) Submitted by
Steven & Caleb Seubert for Parcels 151-2806-082-0972 & 151-2806-082-0971
4. CALL TO ORDER
ROLL CALL: K. HANDRICK, M. AHRENS, M. TELFORD, C. STIEBER, S. CHEREK, L. OLBRANTZ, L.
WIESMAN
5. PLEDGE OF ALLEGIANCE
6. RECOGNITION OF VISITORS
a. Virtual Meeting Guidelines
This meeting will be recorded and available upon request
b. Public Participation at Government Meetings
7. APPROVAL OF MAY 6, 2026 PLAN COMMISSION MEETING MINUTES
8. NEW BUSINESS
a. Review and Possible Action of Conditional Use Permit Application Submitted by Alex & Dana Blume, dba.
The Blume Barn
b. Review and Possible Action of Conditional Use Permit for Stittleburg Restorative Health Care
c. Review and Possible Action on Rezoning of Parcels 151-2806-082-0971 and 151-2806-082-0972, owned
by Steven and Caleb Seubert, from Agricultural (A) to Rural Residential (R-4)
9. REVIEW OF DRAFT COMPREHENSIVE PLAN CHAPTERS
a. Chapter 4 – Transportation
b. Chapter 5 – Utilities & Community Facilities
c. Chapter 6 – Economic Development
d. Chapter 7 – Land Use
10. SET NEXT MEETING DATE AND TIME
11. ADJOURNMENT
PLAN COMMISSION
MINUTES
Wednesday, May 6, 2026
Cassie Lang
Village Clerk / Deputy Treasurer
1. CALL TO ORDER at 5:30 pm
ROLL CALL: K. HANDRICK-Present, M. AHRENS-Present, M. TELFORD-Present, C. STIEBER-Present, S.
CHEREK-Present, L. OLBRANTZ-Present, L. WIESMAN-Present
2. PLEDGE OF ALLEGIANCE
3. RECOGNITION OF VISITORS
a. Virtual Meeting Guidelines
This meeting will be recorded and available upon request
b. Public Participation at Government Meetings
4. APPROVAL OF APRIL 28, 2026 PLAN COMMISSION MEETING MINUTES
MOTION – Approve Minutes from April 28, 2025 Plan Commission Meeting
Motion made by Telford second by Ahrens. Motion passed by voice vote.
5. NEW BUSINESS
a. Review and Possible Action on Annexation of 6.238 Acres of Parcel 054-2806-181-0989 Owned by Alex &
Dana Blume to be Zoned as C-1 General Commercial
Cherek informed the Commission he received an annexation request for a parcel on the southern edge of
the Village limits. The annex would include roughly 5 acres of land currently zoned Agricultural in the Town
of Marathon. Agricultural zoning, according to Village code, would require more acreage than the petition
states. Cherek proposed to update the parcel with a zone of C-1, General Commercial, upon approval of
the annexation by the Village Board. Under the C-1 zoning code, the Plan Commission would further need
to approve a Conditional Use Permit in order for the Blumes to run their currently established event venue.
MOTION – Approve Parcel 054-2806-181-0989 in Annexation Petition to be Zoned C-1 General
Commercial
Motion made by Stieber second by Olbrantz. Motion passed by voice vote.
6. FUTURE SCHEDULED MEETINGS
a. Plan Commission Meeting – Wednesday, May 20, 2026 – 4:00 pm
7. ADJOURNMENT at 5:46 pm
Motion to adjourn made by Telford second by Stieber. Motion passed by voice vote.
CONDITIONAL USE PERMIT APPLICATION
Property Owner Name: Stittleburg Restorative Health Care, LLC Phone Number:
Mailing Address:
Email Address:
Agent Name: Taryn Stittleburg Phone Number: 715-391-9671
Mailing Address: 234800 Deer Creek Ln
Email Address: tarynlynne22@gmail.com
SITE INFORMATION
Site Address: 400 & 406 Main Street
Zoning District: C-2 Code Section:
Overlay District (Check Applicable): ☐ Shoreland ☐ Floodplain ☐ Wellhead Protection
Parcel ID (s): 151-2806-063-1117
General Application Requirements
Applications will not be accepted until the application has met with Village Staff to review the application and
determine if all necessary information has been provided. Applications are due by noon of the Tuesday three
weeks prior to the Plan Commission meeting. All information from the check list below must be included.
☐ Complete Attached
Information Sheet
☐ Site Plan Drawn to Scale ☐ Provide $100.00 Application Fee
(non-refundable), payable to the Village
of Marathon City
I certify by my signature that all information presented herein is true and correct to the best of my knowledge. I
give permission for the staff of Marathon City to enter my property for the purpose of collecting information to be
used as part of the public hearing process. I further agree to withdraw this application is substantive false or
incorrect information has been included.
Owner / Agent Signature: _
R e c o v e r a b l e S i g n a t u r e
X T a r y n S t i t t l e b u r g
T a r y n S t i t t l e b u r g
o w n e r
S i g n e d b y : 9 f 9 1 b d 0 6 - 8 d 5 3 - 4 b 5 b - 8 9 4 9 - f b d e 6 2 8 4 d 4 9 e
___________________________ Date: _4-30-26______________
Marathon City Plan Commission
311 Walnut Street PO Box 487
Marathon City, WI 54448
(715) 443-2221
Application Accepted:
Accepted by:
Scheduled Hearing
Date:
Approval Date:
To be determined by USPS as part of construction
To be determined
tarynlynne22@gmail.com
NOTICE: PERMIT FEES DOUBLE WHEN WORK BEGINS PRIOR TO ISSUANCE AND OF PERMITS & APPROVALS
At the public hearing, the applicant may appear in person or through an agent or an attorney of his / her choice. The applicant / agent/
attorney may present testimony, evidence and arguments in support of the application. All site plans, pictures, etc. become the property
of the Village, and will remain in the file.
STANDARDS FOR CONDITIONAL USE PERMITS
The Plan Commission has the authority to grant conditional use permit only when the standards are met. The
conditional use permit standards are located in Section 13.4.8.6 of the Marathon City Municipal Code. Those
standards are as follows:
a. That the establishment, maintenance, or operation of the conditional use will not be
detrimental to or endanger the public health, safety, morals, comfort, or general welfare,
b. That the conditional use will not be injurious to the use and enjoyment of other property
in the immediate vicinity for the purposes already permitted, nor substantially diminish
and impair property values within the neighborhood,
c. That the establishment of the conditional use will not impede the normal and orderly
development and improvement of the surrounding property for uses permitted in the
district,
d. That adequate utilities, access roads, drainage and/or necessary facilities have been or
are being provided,
e. That adequate measures have been or will be taken to provide ingress and egress so
designed as to minimize traffic congestion in the public streets, and
f. That the conditional use shall, conform to the applicable regulations of the dis trict in
which it is located, except as such regu lations may, in each instance, be modified by the
village board pursuant to the recommendations of the plan commission.
SUPPLIMENTAL INFORMATION FOR A CONDITIONAL USE PERMIT
In order to process your application as quickly as possible, please fill in all the sections below that are applicable
to your request, and attach all appropriate maps or plans described below that are relevant to your request.
☒ WRITTEN DESCRIPTION Of THE PROPOSED USE:
General description of the use (home occupation, non-metallic mining, or any other listed conditional use in
zoning district)
Stittleburg Restorative Health Care, LLC entered into a development agreement with the Village of Marathon
City, signed March 4, 2026. With this agreement, we will be constructing a 7,951 +/ - SF building, with a +/- 4502
SF Health Clinic and a +/- 2368 SF Farm to Table Market. The Health Clinic is a permitted use under the Village C -
2 zoning when the Farm to Table Market is permitted but requires a Conditional Use Permit. I have attached
with this permit application my original April 3, 2025 Schematic Design Bid plans along with an April 2026
Advanced Engineering Concept site plan alternate showing two different proposed building site locations on the
Property. Regardless of the final location of the building, what is not changing is the Whole Roots & Co. a Farm
to Table Market that will be located in the building. This is why this conditional use permit application is being
submitted today.
☐ IF THE PROPOSED USE INVOLVES A BUSINESS ACTIVITY, DECRIBE BUSINESS
Description of type of business activity: Whole Roots & Co. is a Farm to Table Market. This business is would fall
Equipment used in the business activity:
Days and hours of operation: 7 days a week
Number of employees:
Nuisance abatement measures that will be implemented:
Noise abatement:
Vibration abatement:
Dust control measures:
Measures to control fumes or odors:
Visual screening measures (landscaping, fences, walls, etc):
Food storage, preparation , consumption and resale.
furniture, fixtures and equipment necessary for events space for culinary classes or community events.
Hood Ventilation system
Located inside the building
Table, chairs, trash and recycling containers for customers.
Located inside the building
Not Applicable
Not Applicable
The farm to table is operating inside the building.
•Providing access to healthy, locally sourced food through the farm-to-table grocery and grab-and-go offerings.
•Creating a flexible community rental space for wellness programs, educational events, and private functions.
•Supporting local agriculture and producers by prioritizing locally grown and made food items.
Monday - Sunday 7:00 am until 12:30 am depending on the event
4-12
☐ DESCRIPTION OF ANY OTHER FEATURES OR CHARATERISTICS THAT MAY BE SUBJECT TO
ZONING REGULATION:
Any proposed excavation or fill, the amount of material that will be mined in a non -metallic mining operations,
the amount of material that will be stockpiled, etc.
Other features or characteristics (sign, fences, outdoor display areas, etc)
SCALED SITE PLAN
☐ Show parcel and building dimensions of all existing
and proposed structures
☐ Landscape and screening plan
☐ Shall all signs, fences and other features that may
be regulated by zoning
☐ Show all well and septic systems
☐ Show site access, driveway, and nearest road ☐ Parking areas with spaces
☐ Stormwater plans including the erosion control ☐ Show all navigable water ways, wetlands,
floodplains, slopes in excess of 20%, and any other
unique limiting condition of the property
The layout of the use within the structure; if the use only occupies part of the structure, the floor plan should
illustrate only the layout of the part of the structure occupied by the use and any access to the use through hall,
doorways, etc.
The location of any equipment that will be used:
FOR ALL BUILDINGS AND ACCESSORY BUILDINGS
☐ Show floor plan, including attics
☐ Show scaled building elevations
☐ Show color scheme
None
The development will have signage on the building and a exterior patio area in the future that will be used for
outdoor dinning and community activities.
1 DRAFT Village of Marathon City Comprehensive Plan
Chapter Four
Transportation
Transportation is necessary for the effective movement of people and goods within and with connections
outside of the Village. Transportation is also critical to development and land use. This chapter provides
an inventory of the existing transportation facilities and services within the Village.
Transportation is a crucial component of livability and provides a basis for the formulation of policy to
coordinate transportation facilities with a sustainable pattern of development. The existing network needs
to be coordinated to maximize efficiency for the overall system. The connection between home and work
is an important part of any transportation system. A range of transportation alternatives should be
supported, including walkability wherever possible.
The Village of Marathon City is served by several State and County trunk highways, which serve as the
main thoroughfares of the transportation system in Marathon County. The Village is located adjacent to
two of Central Wisconsin’s state highways. STH 29 located along the northern edge of the Village, serves
as the major east/west transportation corridor through the region. STH 107 runs through the center of
the Village, serves as a north/south corridor through the area. Both provide direct access into the Village
and STH 29 serves as an entry gateway.
A network of local and county roads provides good access to and through the Village. Village roads are
generally in good condition. The originally platted section of the Village has a distinct grid pattern, while
newer areas of development often have curved roads and cul-de-sacs.
While the Village has good access from regional roadways, travel is somewhat constrained by river
crossing limitations and floodplain and environmental constraints which restrict north -south movement
through the Village. Only one bridge connects the Village over the Big Rib River.
2 DRAFT Village of Marathon City Comprehensive Plan
Previous Plans and Studies
Regional Comprehensive Plan, 2025
The 2025 Regional Comprehensive Plan (RCP), written by the North Central Wisconsin Regional Planning
Commission, addresses issues of livability in the areas of housing, transportation, economic development,
and land use. The RCP identifies the following issues facing transportation within the Region:
• A need for bicycle and pedestrian improvements
• Dispersed population in rural areas
• Weight limits on roads
• Rail and roadway conflicts
• Funding transportation maintenance and improvements
• An aging population’s ability to continue depending on driving
• Transporting students as school enrollment declines and school facilities consolidate
Marathon Safe Routes to School, 2025
The Marathon Safe Routes To School (SRTS) Plan coordinates the opportunity to make walking and
bicycling to school safer for children in grades K -8, and to increase the number of children who choose
to walk and bike. On a broader level, SRTS programs can enhance child ren’s health and wellbeing, ease
traffic congestion near schools, and improve community members’ overall quality of life.
Locally Developed, Coordinated Public Transit – Human Services Transportation Plan, 2024
Marathon County developed this five -year plan that was facilitated by the North Central Wisconsin
Regional Planning Commission. The plan analyzes service gaps and needs in public transit and human
services transportation and proposes strategies to address the gaps and needs.
Connections 2050
Connections 2050 is the Wisconsin Department of Transportation’s (WisDOT) long -range
transportation plan for the state. Adopted recently, the plan addresses all forms of transportation over a
20-year planning horizon: highways, local roads, air, water, rail, bicycle, pedestrian, and transit. WisDOT
is currently updating several of the modal plans.
Regional Bicycle and Pedestrian Plan
This 2018 plan is a region-wide effort to improve bicycling and walking across the communities. The plan
assesses existing conditions related to bicycling and walking, identifying other potential trail and route
user groups, identifying routes and describi ng policies and programs to assist local governments in
improving bicycling and walking to promote connectivity between communities and destinations
throughout north central Wisconsin.
State Trails Network Plan
This 2001 document [revised in 2003] clarifies the Wisconsin Department of Natural Resources (WDNR)
role and strategy in the provision of all types of trails. The plan identifies a series of potential trail corridors
3 DRAFT Village of Marathon City Comprehensive Plan
that would link existing trails, public lands, natural features, and communities. This statewide network of
interconnected trails would be owned and maintained by municipalities, private entities, and partnerships
of the two. Preserving transportation corr idors, such as old rail lines, is specifically discussed as a very
important strategy in the creation of recreational and alternative transportation corridors.
Bipartisan Infrastructure Law (Infrastructure Investment and Jobs Act)
This current federal transportation program authorizes up to $108 billion to support federal public
transportation programs, including $91 billion in guaranteed funding. It also reauthorizes surface
transportation programs for FY 2022 -2026 and provides adv ance appropriations for certain programs.
Major goals include improving safety, modernizing aging transit infrastructure and fleets, investing in
cleaner transportation, and improving equity in communities with limited transportation access. These
funds will be distributed via formulas and grants to the states. Local units will be able to access the funds
through various grant programs.
Road Network
Major roadways within the Village of Marathon City include State Highways 29 and 107, and County
Highways B and NN. The road network within the Village of Marathon City is a network of local roads,
state highways, and county highways. The jurisdictional and functional breakdown of the Village of
Marathon City road network is shown in Table 16.
Functional Classification
A functionally classified road system is one in which streets and highways are grouped into classes
according to the character of the services they provide, ranging from a high degree of travel mobility to
land access functions. At the upper limit of the system (principal arterials, for example), are those facilities
that emphasize traffic mobility (long, uninterrupted travel), whereas at the lower limits are those local
roads and streets that emphasize access.
The functional classifications are generally defined as:
• Principal Arterials serve corridor movements having trip length and travel density
characteristics of an interstate or interregional nature. These routes generally serve all urban
areas with populations greater than 5,000 or connect major centers of activity. They carry th e
highest traffic volumes and are designed to accommodate longer trips.
• Minor Arterials, like principal arterials, minor arterials also serve cities, large communities, and
other major traffic generators, providing intra -community continuity and service for trips of
moderate length, with more emphasis on land access than principal arterials.
• Collectors provide both land access service and traffic circulation, within residential
neighborhoods, commercial areas, and industrial areas. The collector system distributes trips
from the arterials through the area to the local streets. The collectors also coll ect traffic from
the local streets and channel it into the arterial system.
4 DRAFT Village of Marathon City Comprehensive Plan
• Local streets comprise all facilities not on one of the higher systems. They serve primarily to
provide direct access to abutting land and access to higher order systems. Local streets offer the
lowest level of mobility and high volume through -traffic movement on thes e streets is usually
discouraged.
Table 16: Road Mileage by Jurisdictional and Functional Class
Jurisdiction Functional Classification Totals Arterial Collector Local
State* 1.72 2.44 0.00 4.16
County 0.00 0.67 0.00 0.67
Local 0.00 1.29 17.72 19.01
Totals 1.72 4.40 17.72 23.84
Source: Wi s DOT & NCWRPC.
*: WisDO T has jurisdiction over interstate and federal highways
Jurisdiction
Roads are commonly classified in one of two ways: by ownership or by purpose. Jurisdictional
responsibility refers to ownership of a particular road, while functional classification, as described above,
identifies the road by the level of service it provides.
Jurisdiction refers to governmental ownership, not necessarily responsibility. For example, some State -
owned roads are maintained by local jurisdictions. Additionally, the designation of a public road as a
“Federal-aid highway” does not alter its ownership or jurisdiction as a State or local road, only that its
service value and importance have made that road eligible for Federal-aid construction and rehabilitation
funds.
As previously noted, these functional classifications are generally equated with the jurisdictional divisions.
In the more developed larger urban communities, this relationship may not be as rigid, whereas the local
community constructs and maintains all classes of the roadway system. However, in the typical rural
transportation system the jurisdictional and the functional classifications maintain a closer relationship.
The greatest emphasis of traffic in rural areas is generally on non-local efficient movement, whereas local
access is secondary due to relatively low population densities.
Major Road Facilities
Roadway facilities, including jurisdictions (i.e. U.S., State, and County highways) are shown on the
Transportation Map. The following is a brief description of the major road facilities located in the Village.
State Highway 29
This road runs east-west toward the northern village limits. STH 29 is a four-lane divided principal arterial
and has a grade separated interchange with STH 107, providing convenient access to both the east and
west.
5 DRAFT Village of Marathon City Comprehensive Plan
State Highway 107/Main Street
This is a north -south major collector and the main thoroughfare through Marathon City. STH 107
provides the only river crossing between Marathon City and USH 51.
County Highway NN/4th Street
This is a major collector providing a connection to USH 51 to the east. The County road designation ends
at Main Street in the Village.
County Highway B
This road is a major collector that runs southeast diagonally between Marathon City and Mosinee.
Local Roads
The Village of Marathon City local road network consists of approximately 24 miles of local roads, most
of which are under Village jurisdiction . As part of the Wisconsin Information System for Local Roads
(WISLR), WisDOT requires all local units of government to submit road condition rating data every 2
years. The Pavement Surface Evaluation and Rating (PASER) program and WISLR are tools that local
governments can use to manage pavements for improved decision making in budgeting and maintenance.
Municipalities can use this information to develop better road budgets and monitor roads in need of
repair.
Road Maintenance
The Village of Marathon City uses the Pavement Surface Evaluation Rating (PASER) system, which was
designed by the Transportation Information Center of the University of Wisconsin-Madison. The PASER
system is the rating system used by most Wisconsin communities. The PASER system rates road surfaces
on a scale of 1 to 10. This scale is broken down as follows:
• “1” and “2” = very poor condition
• “3” = poor condition
• “4” and “5” = fair condition
• “6” and “7” = good condition
• “8” = very good condition
• “9” and “10” = excellent condition
Table 17 shows a summary of pavement conditions in the Village of Marathon City . Roads exhibiting a
surface condition rating at or below “fair” must be examined to determine what type of reconstruction
or strengthening is necessary. The roads that display a surface rating of “good” or better will only require
minimal preventative maintenance to promote safe travel conditions. Based on the latest PASER ratings,
about 29 percent of the local roads in the Village of Marathon City need improvement. Over 92 percent
of roadways within the Village have asphalt or sealcoat surfaces, while the remaining 8 percent of roadways
in the Village are gravel or unimproved roads.
6 DRAFT Village of Marathon City Comprehensive Plan
Table 17: Summary of Pavement Conditions, 2025
Miles Percent of Total Mileage
Very Poor 1.30 6.8%
Poor 1.64 8.6%
Fair 2.54 13.4%
Good 3.73 19.6%
Very Good 2.91 15.4%
Excellent 6.87 36.2%
Total 18.99 100.0%
Source: WisDO T 2025
Trucking
Within the Village of Marathon City, State Highway 29 is designated as a Long Truck Route, while State
Highway 107 is designated as a 65’ Restricted Truck Route by WisDOT. Local truck routes often branch
out from these major corridors to link local industry with the main truck routes as well as for the
distribution of commodities within the local area. Local issues such as safety, weight restrictions, and noise
impacts play significant roles in the designation of local truck routes.
Rail
There is no rail access to the Village. Shipments needing rail service would have to be trucked to nearby
cities with rail access such as Marshfield or Wausau.
Airport
Central Wisconsin Airport (CWA) is a joint venture of Marathon and Portage Counties and is governed
by the Central Wisconsin Joint Airport Board. It is the only airport within Marathon County or
neighboring counties that provides scheduled air passenger se rvices. The Central Wisconsin Airport is
located east of Mosinee and is easily accessible via I -39. In 2011, the airport underwent a terminal
renovation and expansion project which increased operational space, expanded the security checkpoint,
increased parking, and relocated rental cars to a separate facility. The airport is currently served by three
airlines, Delta, American and United Airlines.
Bus/Transit
There is no public transit service available in the Village. The nearest intercity bus access is available at the
MetroRide transit center in downtown Wausau. Service is provided by Jefferson Line and Lamers Bus
Lines to Minneapolis, Green Bay, Madison, and Milwaukee.
North Central Health Care provides paratransit services for persons over 60 or persons with disabilities
who live within Marathon County. The service includes semi-fixed routes that are scheduled, and demand
service available with 48-hour notice. Information and services are available by calling 715-841-5101.
7 DRAFT Village of Marathon City Comprehensive Plan
Bicycling and Walking
Sidewalks within the Village are mainly located in the Village’s downtown area. Sidewalks within the Village
are shown in the Transportation Map . The 2018 North Central Wisconsin Regional Bicycle and
Pedestrian Plan identifies County Highways B and NN as recommended bike routes within the Village.
Specialty
The Aging and Disability Resource Center serves Marathon County residents with a variety of resources
including those related to transportation. More details about transportation services for ambulatory and
non-ambulatory residents can be found on their w ebsite. Some examples include Abby Vans, which
provides weekend transportation services county -wide and Wheels to Work which assists Marathon
County families/individuals to overcome transportation obstacles between home and work.
Transportation Issues
• Intersection Safety – The Highway 29 interchange and the intersections along Main St, north
of the river, are in need of better lighting, improved traffic control, and additional pedestrian and
bicycle infrastructure.
• Sidewalk Policy – There is some interest in developing a formal sidewalk policy, especially for
new residential development.
• Elderly Transportation – Currently, elderly transportation is lacking in the Village. There is
interest in exploring local alternatives to provide transportation to serve the elderly population.
• Highway 29 and Traffic Volume – As WisDOT continues to close access points to Highway
29, local transportation patterns will shift and drive more vehicles to the interchange. Closure of
at grade access points to Highway 29 have also resulted in higher traffic volumes through the
Village.
• Frontage Road – WisDOT had previously planned for a frontage road east of Highway 107 and
north of Highway 29. The construction of such a road would increase access to the Village and
promote new development.
• Pavement Quality – Roads in some areas of the Village suffer from low -quality pavement, as
indicated by the 2025 PASER ratings.
• Bicycle and Pedestrian Trails – Increased demand for safe paths for bicyclists and pedestrians
requires the development of new off -road trails to promote the movement of people through
the Village and physical fitness.
8 DRAFT Village of Marathon City Comprehensive Plan
Transportation Programs
Below is a listing of programs that may be of assistance to the Village with regard to the development of
the local transportation system. The Wisconsin Department of Transportation is the primary provider of
programs to assist local transportation systems. A wide variety of programs are available to serve the
gamut of jurisdictions from county down to the smallest town. The programs most likely to be utilized
by communities such as Marathon City include:
• Transportation Alternatives Program (TAP)
• Local Roads Improvement Program (LRIP)
• General Transportation Aids
• Surface Transportation Program – Local (STP-L)
• Surface Transportation Program – Rural (STP-R)
• Surface Transportation Program – Urban (STP-U)
• Highway Safety Improvement Program (HSIP)
• Connecting Highway Aids
• Disaster Damage Aids
• Transportation Economic Assistance Program (TEA)
• Local Bridge Improvement Assistance
• Local Small Structure Improvement Program (LSSIP)
• Signals and ITS Standalone Program (SISP)
More information on these programs can be obtained by contacting the WisDOT region office in
Rhinelander or at
https://wisconsindot.gov/Pages/doing-bus/local-gov/astnce-pgms/default.aspx.
9 DRAFT Village of Marathon City Comprehensive Plan
Goals, Objectives & Policies
Transportation Goal: The Village of Marathon City maintains local transportation infrastructure to
the highest standards to allow safe and efficient movement of people, goods and services.
1. Provide a multi-modal transportation system to meet the needs of all citizens, including transit-
dependent and disabled citizens.
a. Maintain existing sidewalks.
b. Develop a formal sidewalk policy.
c. Promote the development of multi-use trails and trail linkages.
2. Maintain a safe and efficient Village road network.
a. Utilize the Capital Improvement Program to plan and budget for maintenance and new
construction.
b. Utilize WISLR to inventory and rate local roads.
c. Increase local enforcement of speed limits, especially along 4th/Main St.
d. Explore alternative traffic calming measures for feasibility within the Village.
e. Implement road and infrastructure safety improvements recommended in the 2025
Marathon Safe Routes to School Plan.
f. Pursue grant funding for the maintenance, improvement, and expansion of the Village’s
transportation network.
1 DRAFT Village of Marathon City Comprehensive Plan
Chapter Five
Utilities and Community Facilities
Utilities and community facilities, provided by either public or private entities, are critical for community
development. Utilities include things such as electrical service, natural gas, telephone, cable and internet.
Community facilities include local government buildings, libraries, educational facilities, and maintenance
and storage facilities, as well as services like police, fire protection, and emergency medical services.
Utilities and community facilities play an important role in the economy and livability of a community.
Previous Plans and Studies
Marathon County All Hazards Mitigation Plan
This document examines general conditions, including an inventory of utilities, community facilities and
emergency services throughout the County. Risk assessment is at the heart of the All-Hazards Mitigation
program. In order to mitigate the risks, it is necessary to assess their relative importance. The report
reviews a series of weather disasters; how they have affected the county in the p ast and how future
instances are likely to affect the County and how local government should respond to such occurrences.
The report concludes with suggested mitigation measures that might be taken by local governments to
reduce the risk from identified hazards. Counties and incorporated municipalities are required to adopt
such plans with updates every five years.
Utilities
Water and Sewer
The Village of Marathon City operates water and sewer utilities as business enterprises, separate from
other tax supported functions of the Village government. User fees for the services provided by these
utilities pay for the operation, maintenance, repair and capital improvements of the utilities. The water
and sewer utilities are governed by the Marathon City Utility Commission, consisting o f the village
president and four other commissioners who are appointed by the village board.
The source of the Village’s water is three wells on the north side of the Rib River. Raw water from these
wells is pumped to the Village’s water treatment plant at Third and Hemlock Streets. Certain mineral
elements are filtered out and the water is treated for biological contaminants. The treated water is then
pumped up the hill to the water tower and reservoir. A network of water mains distributes the treated
water to Village residents and businesses. The water utility sells about 50 million gallons of water per year
to more than 600 customers.
2 DRAFT Village of Marathon City Comprehensive Plan
Wastewater from these customers is transported through a network of sewer mains and lift stations to
the Village’s wastewater treatment plant at North and Chestnut streets. The plant is a conventional
activated sludge treatment facility with biological phosphorus removal, chemical polishing and ultraviolet
disinfection. Sludge is treated with anaerobic digestion and stored in a tank for seasonal land application.
Treated water is released to the Rib River with an average daily flow of just under 250,000 gallons.
Solid Waste and Recycling
The Village of Marathon City contracts with a private company for waste management. Municipal,
commercial and industrial waste is accepted at the Marathon County Landfill in Ringle. User fees collected
at the landfill defray the cost of landfill operations.
The Marathon County Solid Waste Management Department is in charge of waste management for non-
hazardous solid waste. Marathon County Solid Waste Management consists of the 575 -acre landfill,
recycling programs, composting, and waste-to-energy. The Department operates a Household Hazardous
Waste Collection Facility where residents can drop off hazardous waste free of charge.
Recycling pick-up is provided by a private contractor on a bi-weekly basis.
Stormwater Management
Surface water management (also referred to as “storm water management”) is one of the key components
in efforts to improve water quality. It primarily involves controlling the volume, quality, and storage of
runoff. Marathon County is especially concerned about non-point sources of pollution, including failing
septic systems, urban runoff, and issues often identified with rural areas such as soil erosion, animal waste
and pesticides. Non-point pollution is best addressed at the watershed level.
Energy and Telecommunications
Electric and Natural Gas
Natural gas and electric service in the Village of Marathon City is provided by Wisconsin Public Service
Corporation (WPS). WPS is based in Green Bay, WI and operates four power plants (Weston 1, 2, 3,
and 4) located in the Villages of Kronenwetter and Rothschild. These plants provide up to 896 megawatts
of coal-fired capacity. Weston 4, which began operating in 2008, uses clean coal technology, and is one of
the cleanest power plants of its kind in the County.
Solar Energy Potential
The Village of Marathon City recognizes the potential impacts to our community of large -scale Solar
Energy projects (100 MW or greater). Since the landscape of the Village and surrounding area offers prime
conditions for solar energy development, the Village recognizes the need to encourage the siting of
potential solar projects to specific areas that best fit the needs and desires of both the citizens and the
agricultural community while minimizing negative impacts on existing land use trends and public interests.
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Wind Energy Potential
The Village of Marathon City recognizes that there are potential impacts to our community stemming
from large-scale wind energy projects. Although wind energy can be a very cost -effective source of
electricity, wind energy developments do pose potential issues for the Village, mainly regarding visibility,
noise, negative impacts on property values, and harmful impacts on wildlife.
Since the landscape of our Village and surrounding area offers prime conditions for wind energy
development, the Village should consider adopting an ordinance focused on the regulation of wind
turbines that complies with the local government regulatory limitations set by 2009 Wisconsin Act 40 -
ch. PSC 128, Wis. Adm. Code and State Statute §.66.0401. Under current state law, a local ordinance
may require a study, money compensation, and annual reports, among other requirements.
Cable/Internet
Internet service continues to expand as an economic development necessity, and access to internet
service is continuing to improve throughout Marathon City and the rest of Marathon County. According
to data from the Public Service Commission of Wisconsin, there are 713 broadband serviceable locations
located within the Village of Marathon City. All 713 of these locations are considered to be served by
broadband, meaning that they have access to broadband meeting current standards (100 mbps download
& 20 mbps upload speeds). Fiber and cable internet service providers in the area include Spectrum and
Frontier. Satellite providers serving the area include Starlink, Bug Tussel Wireless, Country Wireless, US
Cellular, T-Mobile, AT&T, AirNet ISP, Hughes Net, and ViaSat.
The Public Service Commission of Wisconsin (PSC) maintains maps showing the current provision
of broadband and also maintains a broadband almanac which shows data on availability, affordability, and
current broadband adoption rates. Maps and the broadband almanac can be accessed at PSC’s Wisconsin
Broadband Office website: https://psc.wi.gov/Pages/ServiceType/Broadband/BroadbandMaps.aspx.
Community Facilities
Schools
The Village of Marathon City is served by the Marathon School District. The Marathon School District
operates a 4K-5 grade elementary school, the Marathon Venture Academy which is a 6 -8 grade middle
school, and a 9-12 grade high school. St. Mary’s School is a 4k-8 grade parochial school located within the
Village.
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Post-Secondary Education
• Northcentral Technical College (NTC) – located in Wausau, NTC has over 190 program
offerings including two -year associates degrees that combine technical skills with general
education. NTC also offers one - and two-year technical diplomas concentrated on hands -on
learning and short-term certificates to improve job skills. NTC also has a transfer credit program
with the UW school system.
• Mid-State Technical College – located in Marshfield, is one of 16 regional colleges in the
Wisconsin Technical College system, with campuses in Adams, Marshfield, Stevens Point, and
Wisconsin Rapids. They offer associate degrees, technical diplomas, and certificates in a wide
variety of high demand fields.
• University of Wisconsin – Stevens Point (UWSP) – located in the City of Stevens Point,
UWSP was founded in 1894. When combined with its satellite campuses in Wausau and
Marshfield, total enrollment is over 8,000. The campus offers 80 baccalaureate degrees, 17
graduate programs, and 90 minors, and is known for its robust fine arts and natural resources
programs.
• University of Wisconsin – Stevens Point at Wausau – offers courses leading to a
baccalaureate degree. They also offer graduate degrees including Master of Business
Administration (MBA), Physician Assistant (in partnership with UW Madison), and Master’s
Degree in Clinical Mental Health Counseling (in partnership with Northern Vermont University).
• University of Wisconsin Stevens Point at Marshfield – located in Marshfield, students can
work toward a variety of bachelor’s degree options including business administration, nursing, and
social work.
Libraries
Libraries promote lifelong learning, supporting populations not reached by traditional education including
very young children and older adults. Libraries also increase access to computers and technology. The
Village of Marathon City is served by the Marathon County Public Library system (MCPL). The system
includes the Marathon City Branch Library, located on Third Street in Marathon City, in addition to seven
other locations. The Marathon City Branch Library is located in a 3,000 sq. ft. facility built in 2010. The
MCPL is a member of the Wisconsin Valley Library Service.
Cemeteries
There are four known cemeteries located within the Village. St. Mary’s Catholic Cemetery is located at
1042 Wisconsin Hwy 107, while Potters Field Cemetery and St. Matthew’s Lutheran Cemetery are
located just to the south of St. Mary’s. Saint Anthony’s Friary Cemetery is located at 300 E 4th Street.
5 DRAFT Village of Marathon City Comprehensive Plan
Public Safety
• Law Enforcement – The Village of Marathon City is served by the Marathon City Police
Department. In 2026, the department was staffed by a police chief and two full-time officers.
• Fire and Emergency Response – The Village of Marathon City is served by the Marathon City
Fire Department. This Department also serves outlying areas including: Town of Marathon,
Cassel, Rib Falls, Stettin, and Emmet. These outlying areas pay a fee for the services of the Fire
Department. Emergency response includes EMS first responders, EMTs, and ambulance service.
These services are currently provided by a partnership with the Edgar Fire Department. With
continued growth in the Village, there may be the opportunity for housing local ambulance service
in the future.
• E-911 Dispatch Service – The Marathon County Sheriff’s Office Communications Division
provides E-911 Dispatch for all Police, Fire, and Emergency Medical Services (EMS) agencies in
Marathon County.
Hospitals and Medical Services
There are t hree main hospitals in proximity to the Village of Marathon City . Aspirus Wausau Hospital
located at 425 Pine Ridge Boulevard in Wausau, serves as the major hospital in Marathon County, and is
a multi-specialty regional health center. Marshfield Clinic Hospital in Weston is a regional hospital with a
wide range of advanced care services. Marshfield Medical Center is located at 611 Saint Joesph Avenue in
Marshfield and offers a full array of services, specialty services and a complete rehabilitation unit. Residents
also report visiting the Aspirus Stevens Point Hospital located in Stevens Point.
The Aspirus Marathon Clinic is located in the Village and provides primary care services. Astia Health, a
mobile and tele-medicine provider, also has a clinic within the Village.
Mental Health and Assisted Living
In addition to the hospitals and clinics described above, Marathon County is served by NCHC, a public
agency that also serves Langlade and Lincoln counties. NCHC operates campuses in Wausau. in Antigo,
Merrill, and Tomahawk. NCHC offers outpatient, day hospital, community support and inpatient services
for mental/emotional problems; vocational, life skill training, early intervention, housing and care
management services for the developmentally disabled; and assessment, individual and outpatient group
counseling, intensive programming, day hospital, referral for residential and inpatient treatment, and
education for alcohol and other drug problems. Services for detoxification and for persons suffering from
problems with gambling addiction are also offered.
6 DRAFT Village of Marathon City Comprehensive Plan
NCHC operates a nursing home, Mount View Care Center, that offers skilled nursing services at the main
campus in Wausau. This facility has a licensed capacity of 320 and serves persons requiring either short
term or long term skilled nursing care because o f complex physical needs, psychiatric and neurological
diseases, dementia or behavior problems.
Copperleaf Assisted Living, located within the Village, provides individualized personal care, support
services, and leisure activities for older individuals who cannot live alone but do not require nursing home
care. This facility also offers dementia care, hospice, and rehabilitation services.
Childcare
The Wisconsin Child Care Resource and Referral (CCR&R) Network is a membership organization made
up of community- based CCR&R agencies serving the State of Wisconsin. Marathon County is within
Region 6, which is served by Childcaring, Inc., located in Wisconsin Rapids.
CCR&R agencies assist parents in selecting quality childcare, help to increase the supply of childcare in
areas that may be lacking sufficient care, offer information and technical support to potential childcare
providers, and give technical assistance and support to existing childcare programs. Each agency manages
a database of existing childcare providers and programs, collects data about childcare rates, provider and
teacher salaries, the number of parents and children using their services, the type of care requested and
the children's ages . There are two licensed childcare facilities located within the Village – Little Lions
Childcare located at 300 County Road NN and Tina’s Daycare located at 1002 Walnut Street.
Recreation
Local Parks
The Village of Marathon City operates several outdoor recreational areas and has a local parks plan. The
four Village parks are Veterans Park, Water Tower Park, County Materials Sports Complex, and Lions
Park. Local parks, especially Veterans Park, are often used for local events such as Marathon Fun Days
and local sports leagues. County Materials Sports Complex is a new community park within the Village
and held its gran opening in May of 2026. The Sports Complex features three high school softball and
youth baseball fields, a new concession stand, two outdoor basketball courts, two pickleball courts, and a
modern all-ages playground.
In addition to the Village operated parks, a few other recreational facilities are located in Marathon City.
The Marathon Area Swim Association operates an indoor swim center and Marathon High School has a
fully equipped Wellness Center which is open to the public.
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County or State Parks
The Marathon County Parks, Recreation, and Forestry department operates several parks in close
proximity to Marathon City. These parks are listed below, as well as the only nearby state park, Rib
Mountain State Park.
Rib Falls Park is 315 acres with park facilities including an open shelter, toilet, well, and children’s play
equipment. The majority of the park is currently undeveloped and is the temporary site of a County gravel
pit and asphalt plant. The park’s main feature is the Big Rib River, which flows through the park and over
a dam and rapids, with an impoundment that allows for swimming. The gravel pit is currently being
developed as an artificial lake for recreational use.
Sunny Vale Park is located on a narrow strip of the Town of Stettin and the City of Wausau south of STH
29 at 72nd Avenue. Also known as “Manmade” Park, Sunny Vale is a popular 299-acre park with facilities
for swimming in Manmade Lake, picnicking, fishing, and model airplane f lying. Sunny Vale Softball Complex
is a 71-acre facility managed by the Wausau Area Softball Association through a contract with Marathon
County. The complex has six lighted softball diamonds, each with a dugout, bleachers, and scoreboards.
Bluegill Bay Park is a 68-acre County park located on the west shore of Lake Wausau between Cloverland
Lane and Parrot Lane. The park provides access to Lake Wausau at its boat landing with piers and a boat
trailer parking lot, and is subject to overcrowding at times. The park’s picnic area has 20 tables, 4 grills, 3
shelters, flush toilets and 104 parking spaces. A fishing area, including a handicapped pier is also available.
Forty-eight acres of the park are undeveloped, and the County’s tree nursery is also in the park.
Nine Mile Forest Unit is found in the southeast corner of the Town of Marathon. Nine Mile Forest Unit
is known as a recreation area with many miles of hiking, mountain biking, and cross -country ski trails.
Skiing is promoted with a ski chalet and over 25 k ilometers of one -way loops. The forest is open to
hunting and snowmobiling. Nine Mile has 4 ,755 acres of mixed uplands, marshes, and water
impoundments.
Big Eau Pleine Park is located in the Town of Green Valley. It is a 1,450 -acre County park located on a
peninsula surrounded by the Big Eau Pleine Reservoir. The park has an extensive trail system and two
active recreation areas. Big Eau Pleine facilities include campgrounds, picnic tables, grills, restrooms,
shelters, boat launches, swimming beaches, and play equipment.
Rib Mountain State Park is the closest state park to the Village. The park's main feature is Rib Mountain,
which at 1,924 feet above sea level is one of the highest elevations in the State of Wisconsin. The park
surrounds the mountain and contains picnicking amenities, hiking trails, and reservable facilities that
include a scenic amphitheater, indoor gathering space, and picnic shelters. The top of the park offers
spectacular views of the Wausau area and Wisconsin River. Granite Peak Ski Area is on the north face of
the mountain and offers downhill skiing and snowboarding.
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Utilities and Community Facilities Issues
• Trail System – There are currently no recreational trail links between local parks. Developing
a bicycle/pedestrian trail would allow easy access to all local parks.
• New Recreation Facilities – There is a desire for more recreational sports fields in the Village.
This could be a potential new use to existing brownfield lands north of the River. [new Sports
Complex addresses this issue]
• Expansion of Utilities – The Village has sufficient water and sewer capacity for existing and
anticipated development. However, as the Village expands outside current borders, there may be
a need for an additional elevated water storage tank to serve development along STH 29.
Extension of water and sewer to newly annexed areas will be a necessity.
• Solar Energy Farms – There are concerns about harmful impacts of commercial solar
development on prime farmland and the agricultural landscape.
• Wind Energy – There are concerns about harmful impacts such as noise, health, aesthetics,
negative, loss of productive farmland, and negative impacts on property values associated with
wind energy developments.
9 DRAFT Village of Marathon City Comprehensive Plan
Goals, Objectives & Policies
Utilities and Community Facilities Goal : The Village of Marathon C ity provides adequate utility
infrastructure and community facilities to meet existing and future market demand for residential,
commercial, and industrial uses.
1. Maintain provision of services at a high level.
a. Perform annual budget evaluations on public service funding.
b. Continue to find methods of cost -sharing, such as equipment sharing, with surrounding
communities to increase the efficiency by which services are provided.
c. Maintain high quality sewer and water services within the Village.
d. Periodically check water quality monitoring wells and develop a plan that identifies actions
if contamination is discovered.
e. Ensure adequate fire and emergency service provision throughout the Village.
f. Maintain clear and open communication with the Marathon County Sheriff’s Department.
g. Continue to work with telecommunications service providers to upgrade and expand
access to high-speed data and communications services.
2. Plan utility and service extensions for future development.
a. Determine the most suitable locations for future development and analyze extension
capabilities.
b. Explore developing an official map to site locations for infrastructure additions.
c. Continue to use the Capital Improvements Plan to establish goals, identify specific
improvements, and attain funding.
d. Explore adopting policies that transfer user fees to the development of new projects.
3. Support and maintain existing community facilities.
a. Maintain the Village Hall as a seat of local government and a community meeting hall.
b. Ensure the local park system is well maintained and meets the recreation needs of
residents.
c. Support the Marathon County park system.
d. Explore development of a linear trail system to link existing parks and local community
attractions.
e. Develop a walking path through the Business and Industrial Park.
1 DRAFT Village of Marathon City Comprehensive Plan
Chapter Six
Economic Development
The condition of the local economy directly influences local growth and development and therefore must
be considered when planning for a community’s future. Employment patterns and economic trends
generally occur on a regional scale. Oftentimes residents o f one community work in another. Similarly,
changes in a major industry can impact jobs and growth far beyond the community where the business is
physically located.
It is therefore important to understand a local community’s economy in light of its regional context. The
following section provides a brief overview of the economy in Marathon County, in terms of the economic
environment, key economic sectors and the regional labor force and employment projections. A more
specific description of Marathon City includes employment trends, major local employers or industries,
and where most residents of the Village of Marathon City work. Potential economic development
opportunities and/or issues regarding the local economy are also identified.
Previous Plans and Studies
Comprehensive Economic Development Strategy (CEDS), 2026
Marathon County is one of ten counties included in the North Central Wisconsin Economic Development
District as designated by the U.S. Department of Commerce, Economic Development Administration
(EDA). The NCWRPC is the agency responsible for maintaining that desig nation. As part of the
designation, the NCWRPC annually prepares a CEDS. This report summarizes and assesses economic
development activities over the past year and presents new and modified strategies to promote growth.
North Central Wisconsin Regional Recovery Plan, 2022
The purpose of this plan is to guide economic stabilization, recovery, and resiliency efforts within the
North Central Wisconsin Region in the face of the current pandemic as well as future events that cause
economic shocks. The goal of this plan is to dev elop a set of strategies that will help the Region’s local
economies recover from and become more resilient to economic shocks by identifying best practice
strategies that help spur economic stabilization and recovery in the wake of economic shocks and that
will help build local economic resilience. Helping local recovery and resiliency efforts will help the regional
economy as a whole recover and grow back even stronger than before the disaster struck. A dashboard
that monitors the status of economic metrics for broadband, childcare, housing, transportation,
workforce and talent attraction, tourism, hospitality, economic indicators, and social indicators is found
on NCWRPC’s website.
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Regional Comprehensive Plan (RCP), 2025
The RCP’s economic development chapter examines the Region’s economy and compares it to statewide
and national trends, followed by a series of economic development recommendations and local, Regional,
State, and federal programs. The following issues facing economic development within the Region were
identified:
• An aging workforce, retirements, and the need for a skilled and flexible workforce
• Unpredictable weather impact on agriculture, outdoor recreation, tourism, and financial resiliency
• The need for broadband expansion
• Childcare availability and affordability
• Unknown future of the forest products industry
• Limited access to active rail lines
• Artificial Intelligence (AI), automation, and their unknown future impact on the economy
• The increase in flexible, hybrid, and remote work and its impact on commercial real estate, local
businesses, community facilities, and job recruitment strategies
• Inflation’s impact on businesses, County and municipal budgets, household finances, and growing
wealth gaps between households of different income levels
ALICE: A Study of Financial Hardship in Wisconsin, 2025
This report, developed by the United Way, described the 32 percent of households in Marathon County
that are living in poverty or are experiencing financial hardship, making them “ALICE” households (Asset
Limited, Income Constrained, Employed). These households are largely employed but do not earn enough
in wages to meet the “household survival budget,” which does not allow for any savings. The report states
that many ALICE households provide vital services, such as retail, health care, childcare, and security, but
cannot make ends meet on the income provided from these jobs.
Marathon County Comprehensive Plan, 2026
The Marathon County Comprehensive Plan sets an economic development goal of having a diverse
economy, and a place of opportunities where people and businesses can grow and be successful. Key
economic development objectives include:
• Encourage development and redevelopment of key employment centers in areas that possess
strong market potential, provide good transportation access for workers, and promote the
efficient movement of goods.
• Contribute to a collaborative regional approach to economic development.
• Support an innovative atmosphere to foster an entrepreneurially supportive environment.
• Support the adoption and growth of technology -enabled businesses and workforce skills to
strengthen Marathon County’s economic competitiveness, productivity, and ability to attract and
retain employers and talent.
• Maintain infrastructure to support economic growth
• Support the Central Wisconsin Airport.
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Economic Environment
Economic Sectors
Table 18 details employment by sector for the Village of Marathon City and Marathon County. In 2024,
there were a total of 745 Village resident s employed, an 11 percent decrease from the Village’s total
employment in 2010. In 20 24, the leading industry sectors for Village employed residents were the
Manufacturing, and Education, Health & Social Services sectors.
Overall, there were 72,092 persons employed in the basic economic industry sectors in Marathon County
in 2023. Employment within Marathon County has increased by three percent since 2010 when there
were 69,980 persons employed. The leading industry sectors within Marathon County in 2023 were the
Education, Health and Social Services; Manufacturing; and Retail Trade sectors.
Between 2000 and 2024, there were several dramatic shifts in employment throughout industries within
the Village. Five sectors – the Construction, Transportation, Information, Arts, and Public Administration
sectors – experienced significant increases in employment between 2010 and 2024. Each of the remaining
nine sectors experienced a decrease in employment within the Village during this time.
Labor Force Analysis
Labor force is defined as the number of persons, sixteen and over, employed or looking to be employed.
Table 19 compares the labor force of the Village of Marathon City with that of Marathon County.
Between 2010 and 2024, the Village of Marathon City experienced a 13.6 percent decrease in the labor
force, as the Village’s labor force decreased from 866 residents in 20 10 to 748 residents in 202 4. The
Village experienced a faster decrease in labor force than Marathon County during the same time period.
With a labor force consisting of 74,302 persons in 2024, Marathon County’s labor force has decreased by
0.9 percent since 2010, when the County’s labor force consisted of 74,962 persons.
Unemployment
Unemployment is defined as the difference between the total civilian labor force and total persons
employed. Stay-at-home parents, retirees, or persons not searching for employment are not considered
unemployed because they are not considered to be part of the labor force. In 2010, the Village had 2.0
percent unemployment, and by 2024 the Village’s unemployment rate had dropped to 0.3 percent
Labor Force Participation
Workforce participation is a measure expressed in terms of a percentage of persons actively seeking
employment divided by the total working age population. People not participating in the labor force may
not seek employment due to a variety of reasons incl uding retirement, disability, choice to be a
homemaker, or simply are not looking for work. Since 2010, labor force participation rate has decreased
within the Village down to 66.5 percent, similar to the County’s participation rate of 66.9 percent.
4 DRAFT Village of Marathon City Comprehensive Plan
Table 18: Employment by Industry Sector
Sector Village of Marathon City Marathon County
2010 2024 % Change 2010 2024 % Change
Ag., Forestry, Fishing,
Hunting & Mining 25 16 -36.0% 2,231 1,978 -11.3%
Construction 35 57 62.9% 3,891 4,383 12.6%
Manufacturing 257 217 -15.6% 16,870 14,930 -11.5%
Wholesale Trade 38 23 -39.5% 2,369 2,240 -5.4%
Retail Trade 82 43 -47.6% 7,697 7,105 -7.7%
Transportation, Warehousing
& Utilities 27 33 22.2% 3,116 3,331 6.9%
Information 3 24 700.0% 1,026 605 -41.0%
Finance, Insurance,
Real Estate & Leasing 59 49 -16.9% 5,471 5,721 4.6%
Professional, Scientific, Management,
Administrative & Waste Mgmt Services 51 32 -37.3% 3,865 4,755 23.0%
Education, Health and Social Services 167 149 -10.8% 14,895 17,385 16.7%
Arts, Entertainment, Recreation,
Accommodation and Food Services 51 56 9.8% 4,702 4,779 1.6%
Public Administration 10 26 160.0% 1,393 1,858 33.4%
Other Services 33 20 -39.4% 2,454 3,074 25.3%
Total 838 745 -11.1% 69,980 72,144 3.1%
Source: American Community Survey (2020-2024)
Table 19: Village of Marathon City Labor Force
Village of Marathon City Marathon County
2010 2024 Percent
Change 2010 2024 Percent
Change
Population 16 years and over 1,184 1,125 -5.0% 103,816 111,067 7.0%
Labor Force 866 748 -13.6% 74,962 74,302 -0.9%
Employed 842 745 -11.5% 69,980 72,173 3.1%
Unemployed 24 3 -87.5% 4,856 2,129 -56.2%
Unemployment Rate 2.0% 0.3% -85.0% 4.7% 1.9% -59.6%
Participation Rate 73.1% 66.5% -9.0% 72.2% 66.9% -7.3%
Source: U.S. Census and American Community Survey (2020-2024)
Major Employers
Major employers within the Village include Marathon Cheese, Menzner Lumber and Supply, County
Materials, the Marathon City School District, and Maratech International.
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Laborshed
A laborshed is an area or region from which an employment center draws its commuting workers. In
2023, there were 2,270 jobs located within the Village of Marathon City , significantly higher than the
amount of Village residents employed (745) . With more jobs located within the Village than workers,
local employers have to draw from outside the Village borders to fill their jobs. According to Longitudinal
Employer-Household Dynamics data, 2,163 of the 2,270 jobs located within the Village are filled by
workers who live outside of the Village, while 107 jobs within the Village are filled by Village residents.
In-Migration
The majority of workers that commute into the Village for work live in close proximity to the Village,
with many of these workers living within the Wausau metro area , the Village of Edgar, or the City of
Merrill.
Out-Migration
The most substantial group of outbound commuters (those who live in the Village but work outside of
the Village) travel to the City of Wausau for work. Other common work locations for Village residents
include the City of Marshfield, Villages of Edgar and Stratford, and the Wausau metro area.
Figure 8: Village of Marathon City Laborshed
Source: U.S. Census O n the Map
6 DRAFT Village of Marathon City Comprehensive Plan
Occupations
As shown in Table 20 , most residents in the Village of Marathon City were employed in Management,
Professional & Related occupations. The second sector most represented was the Production,
Transportation & Mineral Moving occupation group, followed by Sales & Office occupations. From 2010
to 2024, the most significant increase in employment w as seen in Management, Professional & Related
occupations.
Table 20: Occupation of Employed Workers
Occupation Village of Marathon City Marathon County
2010 2024 2010 2024
Management, Professional & Related 217 268 21,212 27,203
Service 98 106 9,919 10,803
Sales & Office 218 132 17,063 14,118
Natural Resources, Construction, and Maintenance 84 41 6,970 6,421
Production, Transportation & Mineral Moving 221 198 14,816 13,599
Total 838 745 69,980 72,144
Source: U.S. Census and American Community Survey (2020-2024)
Brownfield Sites
There are currently two sites listed as open (indicating they are in need of remediation) on the BRRTS
database and 21 sites listed as closed (indicating they have been remediated to DNR standards) within the
Village of Marathon City. An additional six contaminated sites within the Village required no action. The
current open sites located within the Village are located at 409 Pine St and 800 4
th St.
Two sites with significant redevelopment potential within the Village include the former Weisenberger
Tie & Lumber Company property located in the northern portion of the Village and the Heartland Co -
op mill property located between Walnut and Pine Street.
The Village has had discussions with developers interested in redevelopment of the properties into
planned residential units. This redevelopment would be a combination of senior living units and multi -
family units. To achieve this redevelopment the properties would need to undergo environmental
cleanup. This would require demolition of the existing structures, excavation and disposal of
contaminated materials, backfilling excavation area, utility buildout and construction of the new residential
units. The redevelopment would be a public / private partnership to obtain grant funding for the clean -
up and redevelopment. These properties are within the boundaries of TID #1 and may be folded into
TID # 2 after TID #1 closes.
7 DRAFT Village of Marathon City Comprehensive Plan
The clean-up and redevelopment of these properties is consistent with the future goals of the Village in
protection water and land resources. Additionally, the potential redevelopment of these properties fits
the commercial, residential and recreational goals of the Village of Marathon City.
Tax Increment District
Established tax increment districts (TID) use a tool called tax increment financing to subsidize
redevelopment, infrastructure, and other community- improvement projects. Within a TID, future
property tax revenue increases for an established period of time are used to finance the public or
municipal improvements.
The Village of Marathon City currently has two Tax Incremental Districts – TID 1 and TID 2. They were
created to promote industrial development and to eliminate blight. The Districts have since been amended
to include additional territory to expand the Business Park and include more of the downtown area. The
purpose of the districts is to promote additional development and downtown revitalization. Costs
associated with these activities within the TID or within the one-half mile radius of the TID are considered
to be eligible for Tax Increment Financing.
Economic Development Programs
There are a number of economic development programs available to businesses and local governments in
Marathon County. A partial list of those programs is listed below:
Local:
Tax Increment Financing
In 2004, the WI State Legislature enacted changes to the state’s Tax Increment Financing statutes. One
significant change involved allowing townships to establish tax increment districts for specified economic
development projects. Tax Increment Financin g has been employed by numerous communities
throughout the state to promote redevelopment in blighted areas and finance new industrial development.
County:
MCDEVCO
MCDEVCO acts as an economic development coordinator for all of Marathon County. The purpose of
the Corporation is to promote the social and economic welfare of the residents of Marathon County.
The primary focus is to lessen the burdens of government by reducing the need for public assistance; and
to alleviate unemployment, relieve poverty, and eliminate blighted areas that had surfaced within the
County. The organization’s fundamental objectives are to bring about civic betterments and social
improvements designed to promote the common good and general welfare of Marathon County.
8 DRAFT Village of Marathon City Comprehensive Plan
MCDEVCO Revolving Loan Funds
MCDEVCO’s Revolving Loan Funds provide gap financing that can be used to finance acquisition of existing
businesses, land, building, and equipment; working capital; or construction/expansion projects.
Gap financing builds strong communities for Marathon County. Economic development
through gap financing attracts new businesses and allows small businesses to grow.
Regional:
North Central Wisconsin Regional Planning Commission
The Village is a member of the North Central Wisconsin Regional Planning Commission, as are all local
governments in Marathon County based on county membership. Membership brings with it a variety of
planning benefits and service. Benefits include participation in t he Economic Development District,
including eligibility for a variety of grants administered by the U.S. Department of Commerce Economic
Development Administration. In addition, resulting in membership with the NCWRPC, the County is a
member of the Central Wisconsin Fund which manages a revolving loan fund designed to address a gap in
private capital markets for long-term, fixed-rate, low down payment, low interest financing.
Central Wisconsin Development Fund
The Central Wisconsin Development Fund (CWED) manages a revolving loan fund designed to address
a gap in private capital markets for long-term, fixed rate, low down payment, low-interest financing. It is
targeted at the timber and wood products industry, tourism, and other manufacturing and service
industries.
State:
Wisconsin Economic Development Corporation
The Wisconsin Economic Development Corporation (WEDC) is the state’s primary department for the
delivery of integrated services to businesses. Their purpose is to 1) foster retention of and creation of
new jobs and investment opportunities in Wisconsin; 2) foster and promote economic business, export,
and community development; and 3) promote the public health, safety, and welfare through effective and
efficient regulations, education, and enforcement. WEDC manages a variety of programs intended to assist
businesses and communities. These include:
• Brownfield Program
• Capacity Building Grants (CB)
• Certified Sites
• Historic Preservation Tax Credit
• Business Opportunity Loan Fund
• Workforce Training Grants
• Idle Industrial Sites Redevelopment
Program
• The Industrial Revenue Bond (IRB)
Program
• Community Development Investment
(CDI) Grant Program
• Fast Forward Program
2 DRAFT Village of Marathon City Comprehensive Plan
Rural Economic Development Program
This program administrated by the Wisconsin Economic Development Corporation (WEDC) provides
grants and low interest loans for small business (less than 25 employees) start-ups or expansions in rural
areas. Funds may be used for "soft costs" only, such as planning, engineering, and marketing assistance.
Wisconsin Small Cities Program
The Wisconsin Department of Administration provides federal Community Development Block Grant
(CDBG) funds to eligible municipalities for approved housing and/or public facility improvements and for
economic development projects. Economic Development grant s provide loans to businesses for such
things as: acquisition of real estate, buildings, or equipment; construction, expansion or remodeling; and
working capital for inventory and direct labor.
University of Wisconsin Extension Office
The Center for Community Economic Development, University of Wisconsin Extension, creates, applies
and transfers multidisciplinary knowledge to help people understand community change and identify
opportunities.
The Wisconsin Innovation Service Center (WISC)
This non-profit organization is located at the University of Wisconsin at Whitewater and specializes in
new product and invention assessments and market expansion opportunities for innovative
manufacturers, technology businesses, and independent inventors.
Wisconsin Small Business Development Center (SBDC)
The UW SBDC is partially funded by the Small Business Administration and provides a variety of programs
and training seminars to assist in the creation of small business in Wisconsin.
Transportation Economic Assistance (TEA)
This program, administered by the Wisconsin Department of Transportation, provides immediate
assistance and funding for the cost of transportation improvements necessary for major economic
development projects.
3 DRAFT Village of Marathon City Comprehensive Plan
Federal:
Economic Development Administration (EDA)
EDA offers a guaranteed loan program as well as a public works grant program. These are administered
through local units of government for the benefit of the local economy and, indirectly, private enterprise.
US Department of Agriculture – Rural Development (USDA – RD)
The USDA Rural Development program is committed to helping improve the economy and quality of life
in all of rural America. Financial programs include support for such essential public facilities and services
as water and sewer systems, housing, health clinics, emergency service facilities, and electric and telephone
service. USDA-RD promotes economic development by supporting loans to businesses through banks
and community-managed lending pools. The program also offers technical assistance and information to
help agricultural and other cooperatives get started and improve the effectiveness of their member
services.
Small Business Administration (SBA)
SBA provides business and industrial loan programs that will make or guarantee up to 90% of the principal
and interest on loans to companies, individuals, or government entities for financing in rural areas.
Wisconsin Business Development Finance Corporati on acts as an agent for the U.S. Small Business
Administration (SBA) programs that provide financing for fixed asset loans and for working capital.
Economic Development Issues
• Diversification of Local Economy – There is a need to diversify the local economy to help
protect the Village from shifts in the regional / state / national economy. Development of
technology firms and expanding the service industry should be just as important to attract to the
area as manufacturing.
• Industrial/Business Park Expansion – In order to accommodate additional growth and future
new development, adjacent lands will need to be acquired and prepared for expansion of the
Industrial/Business Park.
4 DRAFT Village of Marathon City Comprehensive Plan
Goals, Objectives & Policies
Economic Development Goal: The Village of Marathon City has a diverse economy that is a
place of opportunity where people and businesses can grow and be successful.
1. Promote a diverse and health economy.
a. Increase development in the downtown.
b. Continue to leverage the TID to attract new businesses.
c. Establish a downtown overlay district that includes special regulations, beyond zoning, for
the appearance of structures and facades.
d. Identify funding, such as a revolving loan fund, to assist businesses in making exterior
renovations.
e. Work to attract a catalyst or magnet development that will draw other businesses to the
Marathon City Center Project.
f. Pursue grant funding to clean-up and redevelop brownfield areas.
g. Support and grow the Business and Industrial Park.
2. Support local industry.
a. Encourage the expansion of local industries by making land available for increased
development.
b. Work with regional and state entities to identify business support programming and
services. [NCWRPC Entrepreneurship Portal]
1 DRAFT Village of Marathon City Comprehensive Plan
Chapter Seven
Land Use
Land use is a crucial component of livability and provides a basis for the formulation of policy to coordinate
a sustainable pattern of development. The existing natural landscape and land use patterns influence future
land use and development. Balancing the needs of the community with land use issues requires that each
situation be considered individually and that the community seeks the solution which fits the unique
challenges it faces.
Previous Plans and Studies
Village of Marathon City Comprehensive Plan, 2017
The Village of Marathon City Comprehensive Plan is a policy plan that describes existing and future land
uses, and regulatory tools for land use. The overall goal of the Comprehensive Plan is to provide
consistency between official mapping, zoning and subdivision ordinances, local plans, and other
implementation tools.
Marathon County Comprehensive Plan, 2026
The Marathon County Comprehensive Plan chapter on land use analyzes pattern of development, existing
land use, and future land use. The plan’s land use goal is as follows: Marathon County makes sound land use
decisions which balance the needs of agriculture, recreation, economic development, and growth to wisely
maximize the land’s potential. Objectives to achieve this goal include:
• Promote the preservation of agricultural land.
• Promote practices that preserve soil health and land productivity.
• Encourage revitalization of former residential properties in rural areas.
• Provide tools for managing and coordinating growth.
Regional Comprehensive Plan, 2025
The RCP’s Land Use chapter looks in detail at the land uses through the ten-county region and identifies
the following issues and trends related to land use:
• Dispersed Land Use Patterns. As the Region continues to age, a dispersed population will
impact the ability of residents to access services. There are also concerns about continuing to
fund infrastructure as a result.
2 DRAFT Village of Marathon City Comprehensive Plan
• Contamination and Blight. Older neighborhoods in the Region may have sites contaminated
by former industry and structures that have fallen into disrepair. There is an opportunity to
rehabilitate these properties to save infrastructure costs compared to new construction.
• Environmental Features. Development pressures can fragment woodlands and other wildlife
habitat, increase runoff into waterways, impact aesthetics, and contribute to erosion if not
designed properly.
• Land Use Demand. Work-from-home may increase the number of people living in certain
areas, and decrease demand for commercial space, influencing land use patterns and infrastructure
needs.
• Renewable Energy. While renewable energy provides environmental and economic
opportunities, large scale solar and wind power is approved at the State level, with few tools for
municipal and county government to manage its location, screening, and other impacts.
• Comprehensive Plans. While many communities and counties have adopted comprehensive
plans, they are frequently not being updated as required by Wis. Stats. 66.1001. See Map 7 for
Comprehensive Plan status.
Existing Land Use
The Village of Marathon City is bordered by four towns: Stettin to the northeast, Marathon to the
southeast, Cassel to the southwest, and Rib Falls to the northwest. The northern part of the Village is
crossed by STH 29 running east-west.
The Big Rib River is a dominant land feature in the Village, bisecting the Village east -west. The originally
platted section of the Village is to the south of the River and is made up primarily of small lots, including
most of the single-family residences and small-scale commercial uses. These small-scale commercial areas
are located between the River and 4th Street. Most Village public services are also located south of the
Big Rib River, including the Village Hall, the library, and the different facilitie s of the Marathon School
District.
North of the River, many larger lots are found, with both commercial and residential properties. This area
includes a significant amount of wetlands which limit development. Commercial development is
congregated near the STH 29 interchange, providing ease of access to Village residents as well as people
coming from other communities. The Business and Industrial Park has several large employers as well as
space to expand and develop.
Most of the existing agricultural land within the Village is found along the Village boundary. This includes
the land to the far south of the Village along STH 107 and CTH B, to the east along CTH NN, and in the
newly annexed lands north of STH 29. Several quarries or gravel pits are located on the northeast side of
the Village, on both sides of STH 29 west of STH 107.
3 DRAFT Village of Marathon City Comprehensive Plan
Knowledge of the existing land use patterns within a community is necessary to develop a desired “future”
land use pattern. The Existing Land Use Map was developed using air photos from a countywide flight
in 2025. Eleven basic categories were used to classify the various existing land uses. The categories include
Agriculture, Commercial, Governmental, Industrial, Open Lands, Outdoor Recreation, Residential,
Transportation, Utility, Water, and Woodlands.
Land use classifications are groups of land uses that are compatible, and that separate conflicting uses. The
classifications are not zoning districts and do not have the authority of zoning but are intended for use as
a guide when making land use and zoning decisions.
Existing Land Use Classifications
The Existing Land Use Map outlines the existing land use pattern throughout the Village. The intent
of an existing land use map is to illustrate the location of existing land use categories within the Village
for planning purposes. Land use classifications are grouped by the use most central to each parcel. For
example, lands classified as residential may also have a barn or home-based business on site.
Existing land use classifications and acreage totals are presented in Table 21. Industrial uses account for
the largest share of the Village’s land area at about 18 percent. The next largest land use category is
Agriculture at about 17.5 percent, followed by Woodlands and Residential. Uses such as Commercial,
Governmental, Industrial, Open Lands, Outdoor Recreation, Transportation, and Utilities occupy the rest
of the Village.
Table 21: Existing Land Use, 2025
Land Use Acres Percent of Total
Agriculture 366 17.5%
Commercial 71 3.4%
Governmental 102 4.9%
Industrial 372 17.9%
Open Lands 57 2.7%
Outdoor Recreation 62 3.0%
Residential 319 15.3%
Transportation 226 10.9%
Utility 3 0.1%
Water 159 7.6%
Woodlands 348 16.7%
Total 2,085 100.0%
Source: NCWRPC
4 DRAFT Village of Marathon City Comprehensive Plan
Land Values
Table 22 displays the assessed land values in the Village of Marathon City. It is important to note that
tax exempt lands are not included in values for Table 2 2. Overall, land value per acre in the Village is
valued at about $172,851 per acre based on assessed land values from tax information submitted to the
Department of Revenue. Residential properties have the highest value per acre, followed by those
properties designated as Manufacturing and Commercial.
Table 22: Assessed Land Value (per acre), 2025
Land Classification Total Value of Land
and Improvements Average Value per Acre
Residential $144,033,500 $809,177
Commercial $37,474,200 $123,677
Manufacturing $73,565,400 $275,526
Agriculture $95,800 $297
Undeveloped $195,600 $776
Forest $405,700 $3,559
Agricultural Forest $74,600 $1,913
Other $838,700 $93,189
Total $256,683,500 $172,851
Source: WI Department of Revenue
Development Trends
Land Supply
The Village has great potential to expand in the future if adjacent land owners wish to annex their
properties into the Village. Unlike most municipalities in the nearby Wausau metropolitan area, Marathon
City is not bounded by any other incorporated municipalities. The towns adjacent to the Village each have
their own unique identity, but the amenities of the Village may draw other nearby landowners to join.
There are also opportunities for new development within the Village itself. Recently annexed lands, mostly
along the north side of Marathon City, present great opportunities for new development and growth. The
Future Land Use map presents a rough ideal of how the Village should develop these lands. Additionally,
several commercial and residential buildings within the Village are vacant or in need of revitalization, and
could be ideal locations for redevelopment.
5 DRAFT Village of Marathon City Comprehensive Plan
Land Demand
An estimate of land needed for future residential development was based on projected new dwelling units
between 20 20 and 20 50 derived from NCWRPC household projections and the average density of
dwelling units per acre in the community. The average density was calculated using the total acres of
residential land on the 20 25 land use/cover map divided by the number of households according to the
2024 American Community Survey. For the purposes of this analysis, it was assumed that the density
would remain constant between 2020 and 2050. Future acres needed for residential development were
then estimated by multiplying the projected number of households in 2050 by the average density.
According to these projections, approximately XXX acres of land will be needed to accommodate new
residential development through 2050 according to the DOA projections. It is important to note that the
Future Land Use map accounts for XXX new acres of resi dential land. [section subject to change based
on new Truth in Planning Law requirements]
Managed Forest Law & Public Lands
The Managed Forest Law (MFL) was established in Wisconsin to encourage better forest management
and provide tax relief to the woodland owners. Currently, there are no lands within the Village enrolled
in the MFL program. According to the most recent statement of assessment submitted to the DOR there
are over 226 acres of public lands within the Village.
Future Land Use Map
The Village of Marathon City Future Land Use Map represents the anticipated future pattern of land
uses. The map includes distinct land use categories to guide where new residential and non- residential
development should be encouraged to located or where development should be discouraged. See the
Land Use Descriptions for a general overview of each land use category on the map.
The Future Land Use Map is not a zoning map. The Future Land Use Map is general in nature and was
developed as a general guide for future development in the Village. Although general, the future land use
plan map indicated appropriate future land uses, and as a result shows where rezoning may occur. In many
areas the existing zoning districts already reflect the desired future land uses; while in other areas, zoning
map or text changes may be required to meet some of the desired future land uses.
The identification of desired future land use types through the map does not imply that an area is
immediately appropriate for rezoning. Given service demands and a desire for controlled growth, careful
consideration to the timing of zoning decisions is essential. In some places, it may be desirable to rezone
land to reflect the planned land use designations as soon as possible. In other cases, it may be appropriate
to wait to rezone the area until an actual development proposal is brought forward.
6 DRAFT Village of Marathon City Comprehensive Plan
Future land use planning assists local governments with balancing individual property rights and community
goals, minimizing conflict between different land uses, and maximizing use of public expenditures. It is
essential that future land use planning is ongoing and flexible. Periodic plan updates ensure that the plan
continues to reflect future community preferences.
Village Plan Commission members participated in a mapping exercise with NCWRPC staff to identify the
desired future land uses by using eleven common Land Use Map Classifications, as described below. Village
Plan Commission members used their broad knowledge of the Village to draw shapes on a map
representing the different land uses. The goal was to produce a generalized land use plan map (future
land use) to guide the Village's growth.
The map includes eleven land use categories to guide where new residential and non- residential
development should be encouraged to locate or where development should be discouraged. Descriptions
of each land use category are provided below.
7 DRAFT Village of Marathon City Comprehensive Plan
Future Land Use Map Classifications
Agricultural Areas
Areas recommended to be preserved for the purpose of general crop farming or the raising of
livestock.
Commercial
Areas recommended for commercial and retail developments.
Governmental/Public/Institutional
Areas recommended for government buildings, libraries, school, churches, etc.
Industrial
Areas recommended for industrial developments.
Residential
Areas recommended for residential development, typically consisting of smaller lot sizes and primarily
single-family houses. [might need to add specific densities due to Truth in Planning Law requirements]
Multi-Family
Areas recommended for multi -family residential developments, including townhouses, multi- family
apartments, and condominiums. [might need to add specific densities due to Truth in Planning Law
requirements]
Outdoor Recreation
Areas recommended for parks, sport fields, and other outdoor recreation spaces.
Transportation
Areas for highways, road right-of-ways, railroads, and other transportation corridors.
Water
Areas with surface water features that preclude development
Woodlands
Areas of large wooded land that is expected to not be developed.
8 DRAFT Village of Marathon City Comprehensive Plan
Land Use Programs and Tools
The principal land use program in Wisconsin is the comprehensive planning program, while the primary
land use tools are zoning, subdivision ordinance, and official mapping.
Comprehensive Planning Programming
Wisconsin’s comprehensive planning law was established in state statutes in 1999. The comprehensive
plan is intended to be a local government's guide to community physical, social, and economic
development. Comprehensive plans are not meant to serve as land use regulations in themselves; instead,
they provide a rational basis for local land use decisions with a twenty-year vision for future planning and
community decisions.
The Wisconsin Comprehensive Planning Law does not mandate how a local community should grow, but
it requires public participation at the local level in deciding a vision for the community's future. The
uniqueness of individual comprehensive plans reflects community- specific and locally driven planning
processes.
While a local government may choose to include additional elements, a comprehensive plan must include
at least all of the nine elements below as defined by the Comprehensive Planning Law (s. 66.1001).
• Issues and Opportunities (Demographics)
• Agricultural, Natural and Cultural Resources
• Housing
• Utilities and Community Facilities
• Transportation
• Economic Development
• Land Use
• Intergovernmental Cooperation
• Implementation
Zoning
Zoning is the major implementation tool to achieve proposed land uses. The Village of Marathon City
enforces its own zoning ordinance. Under the ordinance, zoning regulations are applied to zoning districts
to regulate land use and development. The Village has five residential, two commercial, two industrial, and
four special districts under the current zoning code. The zoning map identifies the locations where each
district is sited.
Basically, zoning is a set of regulations used to minimize land use conflicts and promote development that
supports a community’s values. It regulates how property is used and how development occurs as well
as the physical placement of buildings on land. Under Wisconsin Statutes, counties and local units of
government are authorized to adopt zoning ordinances.
9 DRAFT Village of Marathon City Comprehensive Plan
A zoning ordinance consists of a written text and a map. The text of a zoning ordinance specifies the
permitted land uses, the size of buildings, yard/lot dimensions, and other prerequisites in obtaining
permission to develop, while the zoning map arranges the community into districts or zones, such as
agriculture, residential, commercial, or industrial. Each of these districts has different regulations. The goal
of the zoning ordinance is to establish a reasonable development pattern by keeping similar and related
uses together and separating dissimilar, unrelated, incompatible uses, particularly in relationship to
transportation facilities, utilities and public services and facilities.
Consistency between Land Use and Zoning
Land use and zoning designations are related, but not necessarily identical. Land use categories tend to be
fairly general whereas zoning districts regulate specific land uses and development requirements. Because
the land use categories are general it is common for more than one zoning district to correspond to each
land use category. It is also possible that some zoning districts might be consistent with more than one
land use designation.
Achieving consistency between land use and zoning is required by State Statutes. This generally occurs
when a community is considering a proposed zoning change. The decision to approve a zoning change
must be based on the adopted comprehensive plan, and specifically, the future land use map. Generally, if
the requested zoning is consistent with the land use designation on the property it should be approved,
unless unique circumstances indicated the rezoning would negatively impact surrounding properties or
the community. If a rezoning request is not consistent with the land use designation, the community
should consider denying the rezoning request.
In situations where a rezoning request is not consistent with the land use designation - but the community
believes the requested zoning is appropriate in the specific location and would benefit the community -
the zoning change can be approved, however, the land use map should be amended accordingly to establish
land use and zoning consistency. The process for amending the land use map is discussed in greater detail
in the Implementation Chapter.
Shoreland Zoning
All counties, including Marathon County, are mandated by Wisconsin law to adopt and administer a zoning
ordinance that regulates development in shoreland and floodplain areas for the entire county outside of
villages and cities in accordance with state shoreland zoning standards. Municipalities may apply their own
zoning in shoreland areas as long as it does not impose requirements regulated by a county.
Land Division
The Village of Marathon City has their own Subdivision Ordinance. Subdivision regulation relates to the
way in which land is divided and made ready for development. A community can control the subdivision
of land by requiring a developer to meet certain conditions in exchange for the privilege of recording a
plat. While imposing conditions restricting the use of private property, the cumulative effect of land
10 DRAFT Village of Marathon City Comprehensive Plan
subdivision on the health, safety, and welfare of a community is so great as to justify public control of the
process.
There is some overlap between zoning and subdivision codes in terms of standards. Both ordinances, for
example, can set lot sizes. Both can deal with the suitability of land for development. Implementing
important plan techniques such as rural cluster development often requires use of the zoning ordinance
and the subdivision ordinance.
A local land division code can provide the Village the means to review and regulate new divisions of land
to ensure consistency with the vision, goals, objectives, land protection criteria, and other
recommendations of an adopted plan. The ordinance would require administration and enforcement by
the Village. Therefore, local control of divisions of land would require Village oversight. It also adds a layer
of government involved in regulating proposals for land divisions.
Official Mapping
An Official Map is a map adopted by a municipality that specifies locations of future roads and other
utilities or public facilities, along with right -of-way widths and other specifications. When a land division
is approved, it must accommodate dimensions for future facilities according to the Official Map. Currently,
the Village of Marathon City does not have an official map.
Other Tools
Additional tools and approaches can be utilized by the Village to achieve the goals of the plan. These
include but are certainly not limited to the following: fee simple land acquisition, easements (purchased
or volunteered), deed restrictions, land dedication, and ordinances or programs regulating activities such
as impact fees, land division, building permits, and erosion control.
Land Use Issues
• Limited Land – Limited land supply for new housing in the Village appears to be one fac tor in
out-migration of residents to the countryside where larger lots are available for building.
• Site Planning – The development of a general site plan for recently annexed lands will assist the
Village in maintaining a desired growth pattern and maximizing the available lands.
11 DRAFT Village of Marathon City Comprehensive Plan
Goals, Objectives & Policies
Land Use Goal: The Village of Marathon City makes sound land use decisions to balance the
diverse needs of the community and to wisely maximize the land’s potential.
1. Provide tools for managing and coordinating growth and development.
a. Explore the creation and adoption of an official map to site the locations of future
infrastructure.
b. Maintain clear and open co mmunication with neighboring T owns to discuss potential
annexations.
2. Preserve Marathon City’s downtown as the center of the community.
a. Develop a long-term downtown development plan.
b. Enhance the streetscape of the downtown to identify it as a unique shopping location.
c. Concentrate manufacturing businesses in the Business and Industrial Park and encourage
businesses aimed at the local community to locate downtown.
Map 3Village of Marathon City Comprehensive Plan
Natural Resources
210 McClellan St., Suite 210, Wausau, WI 54403
715-849-5510 - staff@ncwrpc.org - www.ncwrpc.org
North Central
Wisconsin Regional
Planning Commission
Prepared By:
This map is neither a legally recorded map nor a survey
and is not intended to be used as one. This drawing is
a compilation of records, information and data used for
reference purposes only. NCWRPC is not responsible for
any inaccuracies herein contained.
Source: WisDOT, WI DNR, NCWRPC, Marathon Co
²
DRAFT
0 0.5 10.25
Miles
Minor Civil Division
U.S. Highways
State Highways
County Highways
Local Roads
Private Roads
On-Off Ramps
Wetlands
Floodplain
Water
2nd Street
Weisenberger Road
W
alnutStreetPheasant Lane
Spruce Street
4th Street
8th Street
Blue Stone Lane
Schoolhouse Lane
152nd Avenue
Westview D
rive
South Road
3rd Street
10th Street
H
eindl Lane
North Street
6th Street
5th Street
1st Street
Washington Street
Hemlock Street
Pine Street
Oak Street
Market Street
Chestnut StreetEast Street
Hickory Street
Main Street
Town Road
RiverRoad
Cattail Avenue
Krautkram er Road
Sonnentag Road
SpringValleyCourt
N
orth
152nd
Avenue
9th Street
154th Avenue
Maratech Avenue
Otter Falls Trail
Thornapple St r eet
Windy Lane
North Ridge Road
N
orth
128th
Avenue
N
orth
136th
Avenue
CoralFallsRoad
SonnentagLane
Creekside
Road
Perth
Road
Burlwood Road
Marathon Road
Soda Creek Road
Night Owl Lane
Scotch Creek Road
East 4th Street
Purple Martin Lane
Charley Road
H ighland Drive
Firecrown Lane
H
azelGrouse
Lane
Maple Leaf Road
N orth Business Parkway
"ÿB
"·107
"·107
"·29
³±NN
³±NN
S c otchCreek
Big Rib River
Big Rib River
Town of Stettin
Town of Marathon
Town of Cassel Town of Rib Falls
Town of StettinTown of Rib Falls
Town of Cassel Town of Marathon
Map 4Village of Marathon City Comprehensive Plan
Transportation
210 McClellan St., Suite 210, Wausau, WI 54403
715-849-5510 - staff@ncwrpc.org - www.ncwrpc.org
North Central
Wisconsin Regional
Planning Commission
Prepared By:
This map is neither a legally recorded map nor a survey
and is not intended to be used as one. This drawing is
a compilation of records, information and data used for
reference purposes only. NCWRPC is not responsible for
any inaccuracies herein contained.
Source: WisDOT, WI DNR, NCWRPC, Marathon Co
²
DRAFT
0 0.5 10.25
Miles
Minor Civil Division
U.S. Highways
State Highways
County Highways
Local Roads
Private Roads
On-Off Ramps
Sidewalks
Proposed On Road Bike Route
Traffic Counts
Water
2nd Street
Weisenberger Road
W
alnutStreetPheasant Lane
Spruce Street
4th Street
8th Street
Blue Stone Lane
Schoolhouse Lane
152nd Avenue
Westview D
rive
South Road
3rd Street
10th Street
H
eindl Lane
North Street
6th Street
5th Street
1st Street
Washington Street
Hemlock Street
Pine Street
Oak Street
Market Street
Chestnut StreetEast Street
Hickory Street
Main Street
Town Road
RiverRoad
Cattail Avenue
Krautkram er Road
Sonnentag Road
SpringValleyCourt
N
orth
152nd
Avenue
9th Street
154th Avenue
Maratech Avenue
Otter Falls Trail
Thornapple St r eet
Windy Lane
North Ridge Road
N
orth
128th
Avenue
N
orth
136th
Avenue
CoralFallsRoad
SonnentagLane
Creekside
Road
Perth
Road
Burlwood Road
Marathon Road
Soda Creek Road
Night Owl Lane
Scotch Creek Road
East 4th Street
Purple Martin Lane
Charley Road
H ighland Drive
Firecrown Lane
H
azelGrouse
Lane
Maple Leaf Road
N orth Business Parkway
"ÿB
"·107
"·107
"·29
³±NN
³±NN
S c otchCreek
Big Rib River
Big Rib River
22300
2800
16800
3300
2400
9200
28001300
1300
1000
4900
5200
1900
930
840
Town of Stettin
Town of Marathon
Town of Cassel Town of Rib Falls
Town of StettinTown of Rib Falls
Town of Cassel Town of Marathon
Map 5Village of Marathon City Comprehensive Plan
Utilities &
Community Facilities
210 McClellan St., Suite 210, Wausau, WI 54403
715-849-5510 - staff@ncwrpc.org - www.ncwrpc.org
North Central
Wisconsin Regional
Planning Commission
Prepared By:
This map is neither a legally recorded map nor a survey
and is not intended to be used as one. This drawing is
a compilation of records, information and data used for
reference purposes only. NCWRPC is not responsible for
any inaccuracies herein contained.
Source: WisDOT, WI DNR, NCWRPC, Marathon Co
²
DRAFT
0 0.5 10.25
Miles
Minor Civil Division
U.S. Highways
State Highways
County Highways
Local Roads
Private Roads
On-Off Ramps
Cemetery
Child Care Facilities
Fire Station
Former Landfill
Industrial Park
Library
Mobile Home Park
Non Metallic Mines
Police Station
Post Office
School
Village Hall
Communication T owers
Municipal Water Supply
Wastewater Treatment Plant
Park Boundary
Water
2nd Street
Weisenberger Road
W
alnutStreetPheasant Lane
Spruce Street
4th Street
8th Street
Blue Stone Lane
Schoolhouse Lane
152nd Avenue
Westview D
rive
South Road
3rd Street
10th Street
H
eindl Lane
North Street
6th Street
5th Street
1st Street
Washington Street
Hemlock Street
Pine Street
Oak Street
Market Street
Chestnut StreetEast Street
Hickory Street
Main Street
Town Road
RiverRoad
Cattail Avenue
Krautkram er Road
Sonnentag Road
SpringValleyCourt
N
orth
152nd
Avenue
9th Street
154th Avenue
Maratech Avenue
Otter Falls Trail
Thornapple St r eet
Windy Lane
North Ridge Road
N
orth
128th
Avenue
N
orth
136th
Avenue
CoralFallsRoad
SonnentagLane
Creekside
Road
Perth
Road
Burlwood Road
Marathon Road
Soda Creek Road
Night Owl Lane
Scotch Creek Road
East 4th Street
Purple Martin Lane
Charley Road
H ighland Drive
Firecrown Lane
H
azelGrouse
Lane
Maple Leaf Road
N orth Business Parkway
"ÿB
"·107
"·107
"·29
³±NN
³±NN
S c otchCreek
Big Rib River
Big Rib River
Town of Stettin
Town of Marathon
Town of Cassel Town of Rib Falls
Town of StettinTown of Rib Falls
Town of Cassel Town of Marathon
Lions
River
Park
Water
Tower
Park
Veterans Park
Map 6Village of Marathon City Comprehensive Plan
Existing Land Use
210 McClellan St., Suite 210, Wausau, WI 54403
715-849-5510 - staff@ncwrpc.org - www.ncwrpc.org
North Central
Wisconsin Regional
Planning Commission
Prepared By:
This map is neither a legally recorded map nor a survey
and is not intended to be used as one. This drawing is
a compilation of records, information and data used for
reference purposes only. NCWRPC is not responsible for
any inaccuracies herein contained.
Source: WisDOT, WI DNR, NCWRPC, Marathon Co
²
DRAFT
0 0.5 10.25
Miles
Minor Civil Division
U.S. Highways
State Highways
County Highways
Local Roads
Private Roads
On-Off Ramps
Parcels
Existing Land Use 2025
Agriculture
Commercial
Governmental / Institutional
Industrial
Open Lands
Outdoor Recreation
Residential
Transportation
Utility
Woodlands
Water
2nd Street
Weisenberger Road
W
alnutStreetPheasant Lane
Spruce Street
4th Street
8th Street
Blue Stone Lane
Schoolhouse Lane
152nd Avenue
Westview D
rive
South Road
3rd Street
10th Street
H
eindl Lane
North Street
6th Street
5th Street
1st Street
Washington Street
Hemlock Street
Pine Street
Oak Street
Market Street
Chestnut StreetEast Street
Hickory Street
Main Street
Town Road
RiverRoad
Cattail Avenue
Krautkram er Road
Sonnentag Road
SpringValleyCourt
N
orth
152nd
Avenue
9th Street
154th Avenue
Maratech Avenue
Otter Falls Trail
Thornapple St r eet
Windy Lane
North Ridge Road
N
orth
128th
Avenue
N
orth
136th
Avenue
CoralFallsRoad
SonnentagLane
Creekside
Road
Perth
Road
Burlwood Road
Marathon Road
Soda Creek Road
Night Owl Lane
Scotch Creek Road
East 4th Street
Purple Martin Lane
Charley Road
H ighland Drive
Firecrown Lane
H
azelGrouse
Lane
Maple Leaf Road
N orth Business Parkway
"ÿB
"·107
"·107
"·29
³±NN
³±NN
S c otchCreek
Big Rib River
Big Rib River
Town of Stettin
Town of Marathon
Town of Cassel Town of Rib Falls
Town of StettinTown of Rib Falls
Town of Cassel Town of Marathon
Source: City of Marathon City website. First collected Oct 17, 2026.