Comprehensive Plan Steering Committee (Village Board & Plan Commission)
Village of Weston · Marathon County · meeting of Sep 28, 2026 · Agendas
Open the original document More from Village of Weston
Text
Extracted automatically from the original. Tables and formatting may not survive; the original document is authoritative.
Village of Weston, Wisconsin
MEETING NOTICE
Meeting of: COMPREHENSIVE PLAN STEERING COMMITTEE – VILLAGE BOARD &
PLAN COMMISSION
Trustees: Maloney {C}, Lopes-Serrao {VC}, Beck, Clark, Ermeling, Olson, and
Zeyghami
Commissioners: Lopes-Serrao {C}, Zeyghami {VC}, Cronin, Diesen, Guerndt, Jordan,
Mumper
Staff: Jennifer Higgins, Director of Planning & Development
Jami Gebert, Administrator
Date/Time: Monday, September 28, 2026, 6:00 p.m.
Location: Weston Municipal Center (4747 Camp Phillips Road) – Board Room
Agenda: The agenda packet will be sent out at least 3 days prior to the meeting.
Attendance: All Village officials are encouraged to attend. Commissioners, Committee
members, Department Directors, and guests, please indicate if you will, or
will not, be attending so we may determine in advance if there will be a
quorum by sending an RSVP to the assigned Administrative Support
person:
RSVP & Questions: Jennifer Higgins, Director of Planning & Development
(715) 241-2638
jhiggins@westonwi.gov
This notice was posted at the Municipal Center, 4747 Camp Phillips Road, Weston and was e-
mailed to local media outlets (Print, TV, and Radio) on 9/21/2026.
A quorum of members from other Village governmental bodies (boards, commissions, and committees) may attend the above-noticed meeting in order
to gather information. No actions will be taken by any other board, commission, or committee of the Village, aside from the Village Comprehensive Plan
Steering Committee. Should a quorum of other government bodies be present, this would constitute a meeting pursuant to State ex rel. Badke v.
Greendale Village Bd., 173 Wis.2d 553,494 N.W.2d 408 (1993).
Wisconsin State Statutes require all agendas for Committee, Commission, or Board meetings be posted in final form, 24 hours prior to the meeting. Any
posted agenda is subject to change up to 24 hours prior to the date and time of the meeting. All final agendas will be posted on the Village’s website at
www.westonwi.gov and a hard copy posted at the Village Municipal Center.
Any person who has a qualifying disability, as defined by the Americans with Disabilities Act, that requires the meeting or the materials to be in an
accessible location or format, must contact the Weston Clerk’s Department, by 12 noon, the Friday prior to the meeting, so any necessary arrangements
can be made to accommodate each request.
VILLAGE OF WESTON, MARATHON COUNTY, WISCONSIN
SPECIAL MEETING AGENDA OF THE COMPREHENSIVE PLAN STEERING COMMITTEE – VILLAGE BOARD
& PLAN COMMISSION
Weston Municipal Center - Board Room
4747 Camp Phillips Road, Weston, WI 54476
Comprehensive Plan Steering Committee Meeting Agenda, September 28, 2026
Prepared by Jennifer Higgins, Director of Planning & Development
Monday, September 28, 2026, at 6:00 p.m.
Remote Participation & Public Comment Instructions
This meeting is open to all members of the public. Some or all of the members of the Village Board & Plan Commission, staff
or members of the public, may participate in the meeting remotely via videoconference or teleconference.
Join Zoom Meeting by Computer:
https://zoom.us/j/5445915099
Join Zoom Meeting by Phone:
+1 312 626 6799 US (Chicago)
Meeting ID: 544 591 5099
Public Comment:
Members of the public who wish to speak during the meeting may do so in one of two ways:
1. Submit a Public Comment Form in advance: Complete the Public Comment form (external web link) and submit it to the
Clerk before the start of the meeting.
2. Participate live via Zoom: Log in to the meeting using a registered zoom account with one of the links above and
use the “Raise Hand” feature to be recognized by the Chair. The Chair will call on participants in the order they are
raised. Phone participants may press *9 to raise their hand.
Please note:
• Public comments are intended for sharing viewpoints, suggestions, or concerns with the Steering Committee.
• Comments are not a forum for debate, argument, or back-and-forth discussion with Committee members.
• Comments should be respectful, concise, and limited to agenda items or other Village matters.
.
1. Meeting called to order by President Maloney
2. Pledge Allegiance to the Flag
3. Call to Order – Roll Call & Declaration of Quorum
• Village Board – Maloney {C}, Lopes-Serrao {VC}, Beck, Clark, Ermeling, Olson,
and Zeyghami
• Plan Commission – Lopes-Serrao {C}, Zeyghami {VC}, Cronin, Diesen, Guerndt,
Jordan, Mumper
4. Public Comment
5. Meetings and Milestones Update
6. Review Stakeholder Interview & Young Adult Questionnaire Results
7. Review presentation of vision, goals, and initiatives for new Vision & Directions
volume
8. O
btain input on alternative vision statements and initial priority initiatives
VILLAGE OF WESTON, MARATHON COUNTY, WISCONSIN
OFFICIAL MEETING AGENDA OF THE PLAN COMMISSION
Plan Commission Meeting Agenda, September 28, 2026
Prepared by Jennifer Higgins, Director of Planning & Development
9. Discuss general plan for “Shaping Weston’s Tomorrow” public workshop
10. Announcements & Board/Commissioner Remarks
11. Adjourn
A quorum of members from other Village governmental bodies (boards, commissions, and committees) may/might attend the above-noticed meeting to gather information.
Should a quorum of other government bodies be present, this would constitute a meeting pursuant to State ex rel. Badke v. Greendale Village Bd., 173 Wis.2d 553,494 N.W.2d
408 (1993). No official actions other than those of the Comprehensive Plan Steering Committee shall take place.
In accordance with the requirements of Title II of the Americans with Disabilities Act of 1990 (ADA), the Village will not discriminate against qualified individuals with disabilities
on the basis of disability in its services, programs or activities. If you need assistance or reasonable accommodations in participating in this meeting or event due to a disability
as defined under the ADA, please call the Village Clerk at 715-359-6114 or clerks@westonwi.gov to discuss your accessibility needs. We ask your request be provided a
minimum of 72 hours before the scheduled event or meeting. If a request is made less than 72 hours before the event the Village will make a good faith effort to accommodate
your request.
This Agenda was posted at the Village Municipal Center, on www.westonwi.gov and transmitted to media partners on 9/23/2026. Questions can be directed to the Planning &
Development Department at (715) 241-2613 or plandev@westonwi.gov.
4324 Upland Drive Madison WI 53705 608 - 770 - 0338 mark@mdroffers.com
To: Village of Weston Board and Plan Commission
From: Mark Roffers, Village Planning Consultant
Date: September 22, 2026
Re: Joint Steering Committee Meeting #2 on Comprehensive Plan Update
We have attached the following materials to support our discussion at the September 28th
meeting focused on the update to the Vision and Directions volume of the Comprehensive Plan.
Joint Committee Member Pre-meeting Assignment
Yes, homework. Please complete this two-page worksheet after you have had a chance to
review all of the packet materials. We ask that these be handed in at the start of the meeting.
Meetings & Milestones
This is an update of where we have been in recent months on this update effort, and where we
are headed. This summer was marked by additional community input to supplement the spring
community survey, and we have just begun planning for an additional community input
opportunity in fall. Detailed Plan volume preparation will follow, and then 2-3 Joint Committee
meetings in mid-winter to review the draft volume in advance of public hearing and action.
Stakeholder & Intergovernmental Interview Results
Using your and staff nominations, I was able to interview 19 community stakeholders and
intergovernmental contacts over the summer. The attached piece summarizes the results,
which we will review further at the meeting.
Young Adult Questionnaire Results
After noting that young adults were underrepresented in the spring survey, we reached out to
interested 20 to 35 year olds living in Weston on a short questionnaire and 48 responded.
Results of this effort are also attached.
Draft Comprehensive Plan Vision & Directions Update
The final attachment in the packet is a presentation featuring a DRAFT outline of the proposed
Vision & Directions volume. It is based on Committee, staff, and community input to date, and
at times a continuation of current volume initiatives. The presentation will help guide our
discussion Monday evening. I anticipate that presentation will evolve to support an anticipated
fall public workshop, which we will close Monday’s meeting by discussing.
* Subject to adjustments as project progresses.
Comprehensive Plan Update
Meetings & Milestones*
Revised: 9/22/26
Staff/Consultant Pre-meeting: January 9, 2026
• Revise draft community survey
• Discuss process to finalize Conditions & Issues volume update
• Discuss public participation resolution/plan and web page approach/launch
Project Web Page and Social Media Posts: January 2026 – end of project
Web-based Community Survey: January - May 2026
• Understand and analyze community vision and priorities of interested public
Staff/Consultant Meeting #1: June 1, 2026
• Re-evaluate vision, goals, objectives, and initiatives from the current Vision & Directions volume
• Review community survey results (681 survey respondents)
• Identify stakeholder and intergovernmental interviewees and small groups, and logistics
Village Board/Plan Commission Steering Committee Meeting #1: June 1, 2026
• Review process to update Comprehensive Plan volumes, including draft Conditions & Issues volume
• Review community survey results
• Identify preliminary priorities for Vision & Directions volume to be updated
Stakeholder and Intergovernmental Interviews: July – August 2026
• Phone conversations and email exchanges with ten stakeholders including owners of large tracts of
land, developers, builders, business owners, and other community leaders; and nine representatives
from nearby municipalities, regional agencies, and D.C. Everest Area School District
• Understand vision and priorities, and provide advice and direction for chapters of the Vision &
Directions volume that relate to their role or mission
Young Adult Questionnaire: August – September 2026
• Targeted Weston resident adults aged 20-35, who were underrepresented in the community survey
• 48 respondents shared why they live in Weston, their experiences with housing and employment,
and their priorities for the community’s future
Staff/Consultant Meeting #2: September 21, 2026
• Review stakeholder interview and young adult questionnaire results
• Review initial presentation of vision, goals, and initiatives for new Vision & Directions volume
Village Board/Plan Commission Steering Committee Meeting #2: September 28, 2026
• Review stakeholder interview and young adult questionnaire results
• Review presentation of vision, goals, and initiatives for new Vision & Directions volume
• Obtain input on alternative vision statements and initial priority initiatives
• Discuss general plan for “Shaping Weston’s Tomorrow” public workshop
* Subject to adjustments as project progresses.
Comprehensive Plan Update
Meetings & Milestones*
Revised: 9/22/26
“Shaping Weston’s Tomorrow” Public Workshop: late October or early November 2026
• Have community members assist the Village in the finalizing direction for Plan update
• Following presentation and Q&A session, facilitated process to gauge preferences and priorities,
including geographic preferences (land uses to change, roads to improve, etc.)
• Follow-up effort to allow for online/later input from interested parties unable to attend
Draft #1 of Updated Vision & Directions Volume: November – December 2026
Staff/Consultant Meeting #3: early January 2027
• Review and comment on Draft #1 of Vision & Directions volume
Draft #2 of Updated Vision & Directions Volume: late January 2027
Village Board/Plan Commission Steering Committee Meetings #3, #4, maybe #5: February – March 2027
• Review and advise changes to Draft #2 of Vision & Directions volume
Staff/Consultant Meeting #4: March 2027
• Review adjustments to Conditions & Issues and Vision & Directions volumes for public hearing
Village Board/Plan Commission Steering Committee Meeting #6: March or April 2027
• Public hearing
• Recommendation and adoption of updated Comprehensive Plan volumes
Comprehensive Plan Update
Stakeholder & Intergovernmental Interview Results
August 2026
1
Overview
In summer 2026, Village of Weston officials and staff identified 24 community stakeholders for the
Village’s planning consultant to request interviews in support of the pending update to its
Comprehensive Plan. The stakeholders included owners of large tracts of land, developers, builders,
business owners, and other community leaders. The Village’s consultant requested input from all 24
stakeholders and obtained input from ten of these stakeholders. Questions varied by stakeholder and
their role in the community, but always included requests to understand their interests and aspirations
and how the Village may help realize them, learn what they felt Weston’s greatest opportunities for
future improvement may be, understand what Weston’s greatest hurdles may be and how to overcome
them, and gather other recommendations and priorities.
Over the same period, the Village’s consultant interviewed nine representatives from nearby
municipalities, County and regional agencies, and the D.C. Everest Area School District. Questions again
varied by interviewee, but typically focused on opportunities for plan coordination and collaboration
between the represented unit of government and the Village of Weston.
In total, interviewees provided information that will be helpful as the draft Comprehensive Plan is
assembled in late 2026 and early 2027. Other input including an early-2026 community survey will be
used. The following is an attempt to share key takeaways and common themes from the interviews.
Stakeholder Interview Themes and Takeaways
Economic Development and Retail Expansion
• Support more retail, restaurants, and hospitality options within Weston.
• Work to develop high-visibility, easily accessible commercial properties, especially near the Camp
Phillips/29 interchange and hospital area. "Secure a big anchor [near the 29/X interchange] and
watch the growth happen around it."
• Support strategies to attract and retain retail and service workers, as well as to support local
businesses through economic fluctuations.
• Consider allowing certain commercially planned/zoned lands to be used for housing.
Housing
• Help get more entry level single-family housing and twin homes (duplexes) built as Weston’s
primary source of more affordable housing.
• Be open to large-lot, "country living" options, particularly in the southern rural sections.
• Tap new laws and resources at State level to help incentivize housing construction, and educate
local builders and developers of these resources.
Comprehensive Plan Update
Stakeholder & Intergovernmental Interview Results
August 2026
2
• Consider greater flexibility and consistency in Village plans, regulations, and their enforcement to
be responsive to market needs and facilitate more housing development.
• Help developers find, acquire, and develop land, as buildable “upland” tracts are reportedly
becoming increasingly harder to find.
Quality of Life and Community Amenities
• Recognize and market that “people want to live here” and Weston is “the most desirable place to
live in central Wisconsin.”
• Take advantage of assets including safety, good regional access, health care, and the school
district
• Note that employee recruiting challenges include the weather and lower area amenities than
bigger metros.
• Continue to emphasize indoor and outdoor recreation, especially walkable and well-maintained
parks and trails, as tools to attract and retain residents.
• Invest in venues, spaces, and activities that bring people together in all seasons.
Governance, Perception, and Communication
• Foster a positive, collaborative image of Village governance through clear and consistent
communication and partnership with stakeholders.
• Address negative perceptions associated with past Village Boards and administrations, which has
on occasion deterred developers and created community friction.
• Build on successes to reinforce new image. Quote from recent developer that Weston provided
“the fastest approvals of any development in recent memory.”
• Promote courage among Village officials and staff to support creativity in making new
developments happen, including incentives for redevelopment, help with costly infrastructure
extensions, and efforts to build affordable housing.
Intergovernmental Interview Themes and Takeaways
Intergovernmental Collaboration and Shared Services
• Pursue shared services where they can provide a similar or higher level of service at lower cost.
• Explore new opportunities for collaboration in the areas of inspections, permitting, zoning
administration, legal services, park management or maintenance, and public works equipment.
Comprehensive Plan Update
Stakeholder & Intergovernmental Interview Results
August 2026
3
• Often start with small, mutually beneficial cooperative projects, use available grant opportunities
where applicable, and maintain open communication among staff and elected officials to
continue growing trust over time.
• Continue public safety and protective services collaboration, possibly including more municipal
participation in the future when and where opportunities present themselves.
Transportation and Regional Connectivity
• Improve access between Weston, Wausau, and nearby communities through practical transit,
bicycle, pedestrian, signage, and speed-management improvements so residents can more easily
access jobs, amenities, and regional destinations.
• Collaborate with Marathon County on upgrades to County Highway X/Camp Phillips Road, with
the County anticipating a collaborative engineering study by 2029 with continued maintenance in
the meantime.
• Collaborate with WisDOT and adjacent municipalities on Business Highway 51 roadway,
stormwater, aesthetic, pedestrian, and bicycle improvements so that investments also support
community character, redevelopment, and safety goals.
• Work with regional agencies and WisDOT on a planning and funding strategy for a Ryan Street
interchange of Highway 29 if that is a clear local desire.
Housing and Economic Development
• Plan for a wider range of housing types, including senior-friendly and workforce housing.
• Encourage infill, redevelopment, and thoughtful housing design along key corridors such as
Schofield Avenue and on other underutilized sites.
• Continue to support the Village’s planned east/northeast neighborhood expansion, including
through annexation, where property owners are supportive.
• Clarify Weston’s long-term vision across its urban, suburban, and rural areas, using broad
planning categories rather than one-size-fits-all expectations.
Identity, Vision, and Community Character
• Leverage the Eau Claire River, local parks, trail connections, and other natural resources as
underutilized assets that can enhance community appeal.
• Reinforce Weston’s identity while supporting regional goals for sustainability, connectivity,
economic growth, and efficient service delivery.
• Continue to collaborate and share services where appropriate, while recognizing that each
community wishes to retain its own identity.
• Do not pursue merger of the two Westons at this time, as Town residents appear content with a
more rural character and the Town’s financial outlook does not appear to require it.
Comprehensive Plan Update
Young Adult Questionnaire Results
September 2026
Overview
In early 2026, the Village of Weston conducted a community survey in support of the pending update to
its Comprehensive Plan. The survey’s focus was to gather resident input on community vision and
growth, future development options, local government services, and capital improvement priorities.
While the survey generated 681 responses, younger adults were underrepresented among survey
respondents.
In response, in August and September 2026, the Village used social media and its website to invite adult
residents aged 20 to 35 to respond to a short questionnaire. The questionnaire asked respondents to
share why they live in Weston, their experiences with housing and employment, and their priorities for
the community’s future. The questionnaire generated 48 qualifying responses. Because participation
was voluntary and questions were open-ended, the results below identify recurring themes rather than
statistically representative findings.
Respondents provided information that will be helpful as the draft Comprehensive Plan is assembled in
late 2026 and early 2027. Other input including an early-2026 community survey will be used.
Themes and Takeaways
Community Appeal and Quality of Life
• Build on Weston’s reputation as a safe, convenient, family-oriented community with strong
schools, parks, and access to jobs and shopping. A representative respondent valued “quiet
neighborhoods and lots of parks and outdoor space for children.”
• Preserve the quieter, small-community character that distinguishes Weston while adding
amenities desired by younger adults and families.
• Continue to support parks, outdoor recreation, gathering places, festivals, family activities, and
other opportunities that strengthen community connections.
Housing
• Expand the range of housing types, sizes, and price points, including starter homes, larger homes
for growing families, and middle-range rental options. A representative respondent noted that
“we love Weston and want to stay in Weston long term but need housing that can accommodate
a growing family” while another expressed interest in “more middle-class housing.”
• Recognize that affordability concerns are influenced by purchase prices, rents, mortgage rates,
property taxes, and the limited availability of suitable homes.
• Balance interest in additional housing choices with concerns about an overconcentration of large
apartment developments.
Comprehensive Plan Update
Young Adult Questionnaire Results
September 2026
Economic Development and Employment
• Support more grocery, restaurant, retail, and locally oriented business choices while maintaining
Weston’s community character.
• Most respondents did not report a major personal employment challenge, though some cited
limited career options, wages, advancement opportunities, or the need to commute.
• Consider how housing costs, transportation access, and the range of local jobs affect the ability
of young adults to remain in Weston.
Transportation, Infrastructure, and Recreation
• Address sidewalk gaps, pedestrian crossings, bike connections, and transit access between
neighborhoods, schools, parks, employment areas, and commercial destinations.
• Continue attention to road conditions, snow removal, traffic, speeding, emergency response, and
other basic services.
• Explore indoor and outdoor recreation improvements that serve families and young adults
throughout the year.
Governance and Communication
• Clearly communicate project costs, priorities, tradeoffs, and opportunities for public input.
• Consider how taxes, spending, permitting, and regulation affect perceptions of affordability,
development, and trust in local decision-making.
• Create more opportunities for younger adults and families to participate in community activities
and planning.
Draft
Comprehensive Plan
Vision & Directions
Update
September 2026
What is the Village’s Comprehensive Plan?
• Guides the Village’s long-range growth, development, and
preservation based on its community vision
• Addresses where different types and densities of land uses and
buildings may develop, guiding future development proposals
2 Sept 2026
• Guides major future
investments in roads, utilities,
and other community
facilities and infrastructure
What makes up Weston’s Comprehensive Plan?
3 Sept 2026
Volume 1
Conditions and Issues
• Describes current
conditions & trends
• Projects population &
land use demand
• Includes background
info required by law
• Last updated in early
2026, remaining in
draft form
until
Volume 2 update is
completed
Volume 2
Vision and Directions
• Lays out community
vision & goals
• Identifies & prioritizes
initiatives to achieve
vision
• Covers land use,
transportation,
natural resources, etc.
at a Village-wide scale
• Last updated in 2016
;
new update pending
Volume 3
Supplemental Plans
• Extend beyond State-
required elements
• Focus on one subject
or geographic area
• Include development
plans for CR X, Weston
Ave, and Schofield
Ave Corridors, plus
other subject-specific
plans (e.g., parks)
Why update the Vision and Directions volume of Plan?
• Update required at least once
every 10 years
• Many initiatives from 2016
volume have been
accomplished, while others
are out of date
• Many new Village residents,
jobs, and needs and issues
since 2016 →
4 Sept 2026
16,065 people in the Village in 2026
▲1,200 person increase since 2010
Population Trend
69,978 jobs in the County in 2023
▲4,900 job increase since 2013
Job Trend
Demand = 200 new homes per year
Since 2010, ave. 51 homes/year built
Housing Shortage
How is the Plan volume update being completed?
• Public process extending from winter 2026 to
winter 2027
• Community survey
• Stakeholder & intergovernmental interviews
• Young adult questionnaire
• Joint Village Board/Plan Commission meetings
• Shaping Weston’s Tomorrow workshop
• Project web page
5 Sept 2026
What did the survey tell us?
Broadly, the 681 survey respondents:
• View Weston as a safe, friendly, clean, and quiet community
• Generally support more growth—more affordable new single-
family homes, retail and dining, and industrial development—
but don’t want growth to negatively affect character
• Are generally satisfied with local government services, but
wish taxes were lower and more road investments were made
6 Sept 2026
What did the survey tell us?
7 Sept 2026
What were some takeaways from interviews?
• Support for more retail, restaurants, and hospitality options
within Weston—and to attract and retain their employees
• More entry level single-family housing and twin homes (duplexes)
as Weston’s primary source of affordable housing
• Take advantage of assets including safety, good regional access,
health care, and the school district
• Foster a positive, collaborative image of Village governance
• Continue to pursue intergovernmental collaboration without
losing individual community identity
8 Sept 2026
What were takeaways from young adult questionnaire?
• Weston’s appeal centers on safety, schools, parks, convenient access,
and a quiet, family-oriented character
• Housing affordability and choice are the clearest concerns—including
starter homes, larger family homes, and mid-range rentals
• More grocery, restaurant, and retail options are desired—but without
losing Weston’s small-community character
• More events, gathering places, and recreational opportunities would
strengthen community connections for younger adults
• Sidewalks, bike routes, safe crossings, transit, and
road improvements are recurring priorities
9 Sept 2026
What will the updated Vision & Directions volume cover?
1. Introduction
2. Community Vision
3. Land Use
4. Economic Development
5. Housing and Neighborhoods
6. Natural, Agricultural, and Cultural
Resources
7. Community Facilities and Utilities →
8. Transportation →
9. Intergovernmental Cooperation
10.Implementation
10 Sept 2026
FORMAT CHANGE FROM 2016 VOLUME 2
• 2016 version has separate “Parks and
Recreation” chapter and bicycle and pedestrian
movement recommendations in that chapter and
its Transportation chapter
• Village in 2024 adopted an updated
Comprehensive Outdoor Recreation Plan and in
2026 a Bicycle and Pedestrian Master Plan
• These two plans—which are or will be
components of “Volume 3” of Weston’s
Comprehensive Plan—will replace detailed
treatment of these subjects in the updated
Volume 2
What is a community vision statement?
• A presentation of how the Village wishes to look, feel, and be perceived
• An inspirational and positive view of Weston and its future
• A way for the Village to take advantage of its assets and opportunities
• A framework around which to build more detailed goals and initiatives,
including those in the Comprehensive Plan
THIS PROCESS PROVIDES AN OPPORTUNITY TO REVISIT AND REVISE
PRIOR VISION STATEMENTS…
11 Sept 2026
Vision Statement from 2016 Comprehensive Plan
Sept 2026
“The Village of Weston — It’s Right Here. In Weston, it’s time
to welcome families, businesses, and sustainable new growth
to the right kind of place in central Wisconsin. Weston’s
assets and opportunities include superior transportation
access, recreational offerings, quality schools, available land
base, business mix including health care, and a growing
population. The village will grow resident attachment by
being open and transparent, advancing social offerings, and
improving its look and feel.”
Vision Statement from Village’s 2023 Strategic Plan
Sept 2026
“Weston is a resilient, purposeful, and forward-thinking
community that welcomes opportunity, values
communication, and fosters community connections so that
everyone can enjoy a high quality of life.”
Potential Updated Vision Statement from Input Thusfar
Sept 2026
“Weston is a safe and welcoming place to call home—where
families grow and learn, neighbors connect, businesses
belong and thrive, and everyone enjoys the best that central
Wisconsin has to offer. Weston will grow thoughtfully to
expand housing choices, shopping and services, and
economic opportunity, while still preserving our suburban
community character, protecting our natural and recreational
spaces, and practicing fiscal responsibility .”
Community
Develop-
ment
Concept
15 Sept 2026
• Geographic
view of vision
• Generalized
growth
pattern
• Not land use
plan or
zoning map
Defining “Goals” and “Initiatives”
16 Sept 2026
Goals
• Clear statements building from the vision statement and
describing what the community intends to achieve
• Each chapter/plan element will have its own goal
Initiatives
• Proactive efforts the Village intends to undertake or support over
the next ~10 years to achieve the goals and realize the vision
• This presentation generally just includes proposed initiative titles
• Vision & Directions volume will include a few paragraphs to a few
pages of text, charts, images, etc. to describe each initiative
Goals and
initiatives on
the subsequent
pages are all
just draft
proposals and
outlines at this
time!
Proposed Land Use Goal and Initiatives
17 Sept 2026
Goal
• Promote a land use pattern that expands
housing and economic opportunity while
respecting our property rights, protecting our
natural areas and community character, and
reflecting infrastructure and service capacity
Initiatives
• Use the Future Land Use map, Corridor Plan
maps, and policies to guide land use decisions
• Phase growth according to utility, road,
stormwater and service capacity
• Promote redevelopment and infill along the
Village’s major road corridors
• Align Village land use policy with recent law
changes and regional plans
Thoughtful design, scale, and siting is critical for new multiple
family residential development in Weston—including moderate-
scale “missing middle” types such as what’s shown above
Future Land Use Map (from 2024 Plan amendments)
18 Sept 2026
• Identifies development and
preservation areas over ensuing
20+ years
• Guides future community
expansion & rezoning
• Divides Village into different
categories of future land use
• Guides housing densities
• Includes mix and flex categories
for transitional areas
• Will need to be tweaked
Proposed Economic Development Goal and Initiatives
19 Sept 2026
Goal
• Support businesses, shopping, and services that
contribute to Weston’s tax base, advance our
sense of place, and serve our other businesses,
residents, and visitors
Initiatives
• Help expand and attract retailers, restaurants,
grocers, and industries in targeted sectors
• Support more industrial development while
restricting hyperscale projects
• Favor smaller or pay-as-you-go TIDs that limit
Village financial exposure
• Continue to partner on regional economic
development efforts
A New Approach to TIF in Weston
2
0
Sept 2026
1
TODAY
Weston has had two very
large TIDs for decades —
delivering the Business &
Technology Parks, the
regional medical center,
and Schofield Avenue
revitalization – but also
limiting opportunities and
nimbleness.
2
THE OPENING
Tax Incremental District
(TID) #1 is closing, giving
the Village room to create
a new generation of TIDs
to capture economic
development,
redevelopment, and some
new housing
opportunities.
3
SMALLER &
FOCUSED TIDs
New TIDs can be project-
specific and/or cover
smaller areas and more
focused purposes, making
them easier to administer
and often sooner to close.
4
PAY-AS-YOU-
GO TIF MODEL
Developer pays all upfront
project and infrastructure
costs, which the Village
reimburses over time from
future tax growth. Village
financial exposure is
minimized.
What are “hyperscale” industrial projects?
• “Hyperscale” describes systems designed to
scale up massively to handle extremely
large workloads, such as in hyperscale data
centers
• Hyperscale facilities require extensive
contiguous land (100-1000+ acres), often
strategically chosen for power access
• Concerns include power, land, and water
consumption; impact on consumer costs;
facility reuse after obsolescence; nearby
property and environmental impacts; and
disruptions during construction
21 9/22/2026 Add a footer
Proposed Housing & Neighborhood Development Goal and Initiatives
22 Sept 2026
Goal
• Expand attainable housing opportunities and
safe and appealing neighborhoods for
Weston’s workforce, families, and seniors
Initiatives
• Increase new housing constructed for
Weston’s workforce, families, and seniors
• Assist residential developers and builders
with land assembly, financing, and law
change opportunities
• Promote thoughtful siting and design of
higher density housing
• Support quality in new neighborhood design
• Reinvest in older neighborhoods and housing
State Initiatives to Get More Housing Built
23 Sept 2026
• Eases access to 2023-created State housing loans, including a program to fund
roads and utilities for new housing
• Allows PAYGO, residential-only TIDs to support infrastructure for affordable,
owner-occupied (e.g., lots 7,500 sf max; 1-story home 1,500 sf max)
• Extends window for keeping other types of TIDs open from 1 to 2 extra years,
with proceeds used to help build or improve affordable housing
• Increases usability of 2005 Neighborhood Improvement District statute by
allowing initial infrastructure expenses for new residential subdivisions to be
reimbursed through phased assessments on future homeowners
• Requires municipal plans to provide more specificity on areas, densities, and
anticipated timeframes for new housing—and then approve consistent
rezoning proposals as long as infrastructure is present
Proposed Natural, Agricultural & Cultural Resource Goal and Initiatives
2
4
Sept 2026
Goal
• Protect and connect Weston’s natural and
cultural resources while them to strengthen
our identity, recreational opportunities, and
quality of life
Initiatives
• Increase the visibility, stewardship, and
responsible use of the Eau Claire River
• Communicate and uniformly implement
environmental regulations
• Coordinate natural resource investments
with park and trail planning
• Create and enhance memorable, all-season
places, activities, and experiences
Proposed Community Facilities and Utilities Initiatives
25 Sept 2026
Goal
• Maintain reliable, cost-effective, and energy
efficient services and infrastructure while
controlling taxpayer costs and protecting
natural resources
Initiatives
• Prioritize improvements via the capital
improvement program and utility master plans
• Maintain a clean and plentiful water supply
• Prioritize maintenance of existing facilities and
needs in older and rural parts of the Village
• Implement the Village’s Comprehensive Outdoor
Recreation Plan
Proposed Transportation Initiatives
2
6
Sept 2026
Goal
• Enable Weston’s residents, workers, and
visitors to get around safely, efficiently,
and by their mode of choice
Initiatives
• Maintain the function and condition of
Weston’s roadways
• Strategically prioritize transportation
expansion projects
• Design new and reconstructed roadways
according to Complete Streets principles
• Implement Weston’s Bike and Pedestrian
System Master Plan
Future Transportation Map (from 2024 Plan amendments)
27 Sept 2026
• Identifies planned road
construction projects and
future roads; planned
enhancements to intersections
and pedestrian crossings; and
major roads planned for
streetscape enhancement
• Will need to be revisited in light
of Village’s new Bicycle and
Pedestrian System Master Plan
and other initiatives and
opporunities
Proposed Intergovernmental Cooperation Initiatives
2
8
Sept 2026
Goal
• Maintain and build strong relationships
with other governments for mutual
and regional benefit
Initiatives
• Continue existing and pursue more
opportunities for collaborative services
• Collaborate regionally on housing,
economic development, and tourism
• Update Weston’s 5-year strategic plan
CURRENT COLLABORATIVE EFFORTS
INCLUDE…
• Mountain Bay Metropolitan Police Department
• South Area Fire & Emergency Response
(SAFER)
• E-911 Dispatch
• Rothschild Area Municipal Court
• Extraterritorial zoning with Town of Weston
• Partnerships with the D.C. Everest School
District and YMCA for recreation
• Joint transportation and land use planning
How might implementation and evaluation work?
29 Sept 2026
• Annual review against
benchmarks, towards
implementation of
initiatives, and for
consideration of
possible Plan
amendments
• Integration with capital
improvement program,
economic
development, zoning
decisions, etc.
Comprehensive Plan Update
Joint Committee Member Pre-meeting Assignment
September 2026
1
In advance of the September 28th Joint Committee meeting regarding the Comprehensive Plan, the staff
and consultant team asks each Board and Plan Commission member to complete this worksheet. We
also ask that completed worksheets be handed in at the start of the meeting. This effort is intended to
yield initial impressions only, and get you warmed up for the meeting.
Vision Statement Evaluation
A community vision statement is the starting point for the new plan. It’s intended as a presentation of
how the Village wishes to look, feel, and be perceived; an inspirational and positive view of Weston and
its future; a way for the Village to take advantage of its assets and opportunities; and a framework
around which to build more detailed goals and initiatives, including those in the Comprehensive Plan.
Which of the following do you prefer as Weston’s vision for its new plan—and for future planning
efforts)? (circle one please)
A. The 2016 Comprehensive Plan vision statement, which reads: “The Village of Weston — It’s
Right Here. In Weston, it’s time to welcome families, businesses, and sustainable new growth to
the right kind of place in central Wisconsin. Weston’s assets and opportunities include superior
transportation access, recreational offerings, quality schools, available land base, business mix
including health care, and a growing population. The village will grow resident attachment by
being open and transparent, advancing social offerings, and improving its look and feel.”
B. The 2023 Strategic Plan vision statement, which reads: “Weston is a resilient, purposeful, and
forward-thinking community that welcomes opportunity, values communication, and fosters
community connections so that everyone can enjoy a high quality of life.”
C. An alternative vision statement derived from community input on the new plan, which reads:
“Weston is a safe and welcoming place to call home—where families grow and learn, neighbors
connect, businesses belong and thrive, and everyone enjoys the best that central Wisconsin has
to offer. Weston will grow thoughtfully to expand housing choices, shopping and services, and
economic opportunity, while still preserving our suburban community character, protecting our
natural and recreational spaces, and practicing fiscal responsibility .”
What, if anything, would you change about the vision statement that you prefer?
_________________________________________________________________________________
Comprehensive Plan Update
Joint Committee Member Pre-meeting Assignment
September 2026
2
Draft Initiative Evaluation
The draft presentation of the new Vision and Directions volume includes titles for 24 potential
initiatives. Initiatives are defined as proactive efforts the Village intends to undertake or support over
the next ~10 years to achieve the goals and realize the vision. The titles of these draft initiatives are as
follows:
Use the Future Land Use map,
Corridor Plan maps, and policies to
guide land use decisions
Increase new housing constructed
for Weston’s workforce, families,
and seniors
Implement the Village’s
Comprehensive Outdoor
Recreation Plan
Phase growth according to utility,
road, stormwater and service
capacity
Assist residential developers and
builders with land assembly,
financing, and law change
opportunities
Maintain the function and
condition of Weston’s roadways
Promote redevelopment and infill
along the Village’s major road
corridors
Promote thoughtful siting and
design of higher density housing
Strategically prioritize
transportation expansion projects
Align Village land use policy with
recent law changes and regional
plans
Support quality in new
neighborhood design
Design new and reconstructed
roadways according to Complete
Streets principles
Help expand and attract retailers,
restaurants, grocers, and industries
in targeted sectors
Reinvest in older neighborhoods
and housing
Implement Weston’s Bike and
Pedestrian System Master Plan
Support more industrial
development while restricting
hyperscale projects
Increase the visibility, stewardship,
and responsible use of the Eau
Claire River
Continue existing and pursue more
opportunities for collaborative
services
Favor smaller or pay-as-you-go
TIDs that limit Village financial
exposure
Communicate and uniformly
implement environmental
regulations
Collaborate regionally on housing,
economic development, and
tourism
Continue to partner on regional
economic development efforts
Coordinate natural resource
investments with park and trail
planning
Update Weston’s 5-year strategic
plan
Please circle FIVE initiatives that are a priority for you from among those listed above.
Is there any other priority initiative for you that is NOT listed above? If so, what is it?
_____________________________________________________________________________________
Source: Village of Weston website. First collected Oct 17, 2026.