Tourism Commission — Agenda Packet

October 14, 2025 Village of Jackson - Tourism Commission Meeting Agenda VILLAGE OF JACKSON TOURISM COMMISSION MEETING AGENDA Tuesday, October 14, 2025 at 6:15 PM Jackson Municipal Complex Village Board Room N168W19851 Main Street Jackson, WI 53037 1. Call to Order and Roll Call 2. Approval of Minutes for the Tourism Commission Meeting of October 15, 2024 3. Review of 2025 Revenues and Expenditures of Hotel/Motel Tax 4. Presentations by Tourism Entities 5. Review and Action on 2026 Budget for Hotel/Motel Tax 6. Citizens/Village Staff to Address the Tourism Commission 7. Adjourn Persons with disabilities requiring special accommodations for attendance at the meeting should contact the Administration Department at the Jackson Municipal Complex at least one (1) business day prior to the meeting. It is possible that members of the Village Board may attend the above meeting. No action will be taken by any governmental body at this meeting other than the governmental body specifically referred to in this meeting notice. This notice is given so that members of the Village Board may attend the meeting without violating the open meeting law. Page 1 of 14 DRAFT Page 2 of 14 DRAFT Page 3 of 14 Jackson Parks & Recreation N165 W20330 Hickory Lane Jackson, WI 53037 (262) 677-9665 parkrec@villageofjacksonwi.gov MEMO DATE 10/14/2025 TO FROM REGARDING Tourism Commission Tyler Mentzel Jackson Parks and Recreation Director tyler.mentzel@villageofjacksonwi.gov Phone Ext: (262) 677-9665 x113 Agenda Item #3 - Review of 2025 Revenues and Expenditures This memo provides an overview of the attached budget comparison for the Hotel/Motel revenue and expenditure accounts as follows: • Revenue: 150-00-41210-000-000 • Expenditure: o 150-00-51100-395-001 – Community Events & Advertising o 150-00-51100-395-002 – Washington County Support o 150-00-51100-395-003 – Village Tourism/Promotion For 2025, a budget of $74,000.00 in expected revenues and expenditures was approved. We have not yet received revenue reports for the third and fourth quarters of 2025; however, we anticipate an increase from the $30,866.23 collected year to date. Revenues in the remaining quarters are expected to help close the gap toward the approved budget. Staff will continue to monitor revenue trends and adjust as needed, utilizing the fund balance when appropriate, as has been done in previous years. The Community Events and Advertising Account, number 150-00-51100-395-001, will see expenses for the Fall Festival of Fun and advertising for the Christmas Tree Lighting. The Village Tourism/Promotion Account, number 150-00-51100-395-003, will see expenses for the Christmas Tree set up and tear-down, as well as street sign and light utilities and website management. We anticipate staying within the budgeted expense amount of $74,000.00 for 2025 but will continue to monitor levels and adjust expenditures accordingly. The current fund balance is $53,237.81, and our goal is to maintain a minimum of $30,000.00 as the fund balance. Page 4 of 14 Transactions Detail Report - Full Description12:31 PM ACCT 1 Dated From: Thru Account:Thru: 10/09/2025 150-00-51100-395-003 ______________________________________________________________________________________________________________________________________________________ Fund # 150 - HOTEL / MOTEL Debit Credit From Account:1/01/2025 150-00-11100-000-000 10/09/2025 Page: Type of Account: Active 150-00-11100-000-000 HOTEL / MOTEL COMBINED CASH HOTEL / MOTEL COMBINED CASH Posting --------------- Transaction --------------- DateType NumberDate 1,000.00RECORD 2025 PREPAYMENTS TO EXPENSES1/01/2025 JE JE-2216 1/01/2025 RECORD 2025 AIJ EXP CK #53091 OLD SCHOOL 3,487.50RECORD 2025 PREPAYMENTS TO EXPENSES1/01/2025 JE JE-2216 1/01/2025 RECORD MONTE CARLO EXP - VEGAS ON WHEELS Beginning Balances Posted 02/17/20251/01/2025 BAL 2/17/2025 63,961.24 From Account 150-00-11100-000-000 808.40Checks Posted 01/09/20251/09/2025 CMP 1/09/2025 4,082.50Checks Posted 01/16/20251/16/2025 CMP 1/16/2025 445.00Checks Posted 01/17/20251/17/2025 CMP 1/17/2025 Receipts Posted 01/22/20251/22/2025 CMP 1/22/2025 9,934.40 Receipts Posted 01/24/20251/24/2025 CMP 1/24/2025 1,080.61 Checks Posted 01/30/20251/30/2025 CMP 1/30/2025 934.00 934.00Checks Posted 01/30/20251/30/2025 CMP 1/30/2025 Receipts Posted 01/30/20251/30/2025 CMP 1/30/2025 284.84 16,948.00Checks Posted 01/31/20251/31/2025 CMP 1/31/2025 Receipts Posted 01/31/20251/31/2025 CMP 1/31/2025 100.46 144.06Checks Posted 02/06/20252/06/2025 CMP 2/06/2025 3,487.50RECLASS VEGAS ON WHEELS CK#546882/21/2025 JE JE-2215 2/21/2025 RECLASS VEGAS ON WHEELS CK #54688 450.00Checks Posted 02/27/20252/27/2025 CMP 2/27/2025 127.82Checks Posted 03/06/20253/06/2025 CMP 3/06/2025 1,015.00Checks Posted 03/14/20253/14/2025 CMP 3/14/2025 12,628.99Checks Posted 04/04/20254/04/2025 CMP 4/04/2025 11,000.00TRANSFER JPR ADMIN SALARIES 20254/09/2025 JE JE-2139 4/09/2025 TRANSFER JPR ADMIN SALARIES 2025 660.00Checks Posted 04/24/20254/24/2025 CMP 4/24/2025 Receipts Posted 04/28/20254/28/2025 CMP 4/28/2025 1,620.35 Receipts Posted 04/30/20254/30/2025 CMP 4/30/2025 7,949.80 1,492.00Checks Posted 05/02/20255/02/2025 CMP 5/02/2025 139.76Checks Posted 05/09/20255/09/2025 CMP 5/09/2025 4,600.00Checks Posted 05/30/20255/30/2025 CMP 5/30/2025 1,523.86Checks Posted 06/04/20256/04/2025 CMP 6/04/2025 Checks Posted 06/09/20256/09/2025 CMP 6/09/2025 98.06 98.06Checks Posted 06/09/20256/09/2025 CMP 6/09/2025 1,293.16Checks Posted 06/12/20256/12/2025 CMP 6/12/2025 2,395.45Checks Posted 06/19/20256/19/2025 CMP 6/19/2025 820.00Checks Posted 06/27/20256/27/2025 CMP 6/27/2025 834.43Checks Posted 07/10/20257/10/2025 CMP 7/10/2025 2,200.00Checks Posted 07/16/20257/16/2025 CMP 7/16/2025 Receipts Posted 07/18/20257/18/2025 CMP 7/18/2025 16,126.15 Receipts Posted 07/24/20257/24/2025 CMP 7/24/2025 2,026.99 Receipts Posted 07/31/20257/31/2025 CMP 7/31/2025 264.25 Receipts Posted 08/04/20258/04/2025 CMP 8/04/2025 269.70 3,817.50Checks Posted 08/07/20258/07/2025 CMP 8/07/2025 169.26Checks Posted 08/14/20258/14/2025 CMP 8/14/2025 500.00RECLASS REC SPECIAL EVENTS EXPENSES8/31/2025 JE JE-2233 8/31/2025 RECLASS NEW REVENUE BAND / CK #54649 1,399.50RECLASS REC SPECIAL EVENTS EXPENSES8/31/2025 JE JE-2233 8/31/2025 RECLASS EQUIPMENT RENTALS / CK #54662 Page 5 of 14 Transactions Detail Report - Full Description12:31 PM ACCT 2 Dated From: Thru Account:Thru: 10/09/2025 150-00-51100-395-003 ______________________________________________________________________________________________________________________________________________________ Fund # 150 - HOTEL / MOTEL 150-00-11100-000-000 - HOTEL/MOTEL - COMBINED CASH Debit Credit From Account:1/01/2025 150-00-11100-000-000 10/09/2025 Page: Type of Account: Active 1,000.00RECLASS REC SPECIAL EVENTS EXPENSES8/31/2025 JE JE-2233 8/31/2025 RECLASS LIQUID CRUSH BAND / CK #55127 1,000.00RECLASS REC SPECIAL EVENTS EXPENSES8/31/2025 JE JE-2233 8/31/2025 RECLASS ONE SWEET DREAM / CK #55134 Receipts Posted 09/02/20259/02/2025 CMP 9/02/2025 2,324.15 147.89Checks Posted 09/04/20259/04/2025 CMP 9/04/2025 30.02Checks Posted 09/29/20259/29/2025 CMP 9/29/2025 131.75Checks Posted 10/02/202510/02/2025 CMP 10/02/2025 396.89Checks Posted 10/06/202510/06/2025 CMP 10/06/2025 ______________________________________________________________________________________________________________________________________________________25,766.70Ending Balance: 150-00-13910-000-000 HOTEL / MOTEL OTHER ACCTS REC OTHER ACCOUNTS RECEIVABLE Posting --------------- Transaction --------------- DateType NumberDate 11,115.47REVERSE 4TH QUARTER HOTEL/MOTEL TAXES1/01/2025 JE AUD-2329 1/01/2025 Record Q4 hotel/motel tax rcv/Rev 2025 Beginning Balances Posted 07/31/20251/01/2025 BAL 7/31/2025 11,115.47 From Account 150-00-13910-000-000 ______________________________________________________________________________________________________________________________________________________0.00Ending Balance: 150-00-21211-000-000 HOTEL / MOTEL VOUCHERS PAYABLE HOTEL / MOTEL VOUCHERS PAYABLE Posting --------------- Transaction --------------- DateType NumberDate 24,745.22Beginning Balances Posted 02/17/20251/01/2025 BAL 2/17/2025 From Account 150-00-21211-000-000 Beginning Balances Posted 07/31/20251/01/2025 BAL 7/31/2025 2,906.32 From Account 150-00-21211-000-000 KRUEPKE PRINTING1/09/2025 DIS 54295 1/09/2025 262.00 CALENDAR INSERT / VOJ 178814 KRUEPKE PRINTING1/09/2025 DIS 54295 1/09/2025 398.00 QTRLY - WINTER / VOJ 178815 WE ENERGIES1/09/2025 DIS 54319 1/09/2025 148.40 GRP ACCT / VILLAGE SIGNS / DEC 2024 5309098613 DAVID J FRANK LANDSCAPE CONTRACTING INC1/16/2025 DIS 54363 1/16/2025 4,082.50 2024 HOLIDAY DECORATION INSTALLATION 76331 CRAZ-E CUSTOMS LLC1/31/2025 DIS 54543 1/31/2025 16,948.00 POLE SIGNAGE; LABOR & MATERIALS 516 ______________________________________________________________________________________________________________________________________________________0.00Ending Balance: 150-00-32100-000-000 Type Posting Number DateDate --------------- Transaction --------------- HOTEL / MOTEL FUND BALANCE 104,813.20Beginning Balances Posted 02/17/20251/01/2025 BAL 2/17/2025 From Account 150-00-32100-000-000 49,976.27Beginning Balances Posted 02/17/20251/01/2025 BAL 2/17/2025 From Account 150-00-41210-000-000 Beginning Balances Posted 02/17/20251/01/2025 BAL 2/17/2025 51,210.23 Page 6 of 14 Transactions Detail Report - Full Description12:31 PM ACCT 3 Dated From: Thru Account:Thru: 10/09/2025 150-00-51100-395-003 ______________________________________________________________________________________________________________________________________________________ Fund # 150 - HOTEL / MOTEL 150-00-32100-000-000 - HOTEL/MOTEL - FUND BALANCE Debit Credit From Account:1/01/2025 150-00-11100-000-000 10/09/2025 Page: Type of Account: Active From Account 150-00-51100-395-001 Beginning Balances Posted 02/17/20251/01/2025 BAL 2/17/2025 6,000.00 From Account 150-00-51100-395-002 Beginning Balances Posted 02/17/20251/01/2025 BAL 2/17/2025 58,363.22 From Account 150-00-51100-395-003 2,906.32Beginning Balances Posted 07/31/20251/01/2025 BAL 7/31/2025 From Account 150-00-32100-000-000 11,115.47Beginning Balances Posted 07/31/20251/01/2025 BAL 7/31/2025 From Account 150-00-41210-000-000 ______________________________________________________________________________________________________________________________________________________53,237.81Ending Balance: 150-00-41210-000-000 Type Posting Number DateDate --------------- Transaction --------------- HOTEL/MOTEL ROOM TAX REVERSE 4TH QUARTER HOTEL/MOTEL TAXES1/01/2025 JE AUD-2329 1/01/2025 11,115.47 Record Q4 hotel/motel tax rcv/Rev 2025 9,934.40AMA HOSPITALITY, INC.1/22/2025 RCP 293751 1/22/2025 4TH QTR 2024 LODGING TAX / CK #8633 1,080.61RECEIVABLES1/24/2025 RCP 294107 1/24/2025 4TH QTR 2024 LODGING TAX EXPEDIA 255.10RECEIVABLES1/30/2025 RCP 294504 1/30/2025 4TH QTR LODGING TAX PRICELINE CK3418221 29.74RECEIVABLES1/30/2025 RCP 294513 1/30/2025 CK# 3418104 4TH QTR24 LODGING AGODA INTL 100.46JACKSON MOTEL LLC1/31/2025 RCP 294578 1/31/2025 4TH QTR 2024 ROOM TAX / CK #6957 151.58JACKSON MOTEL LLC4/28/2025 RCP 297453 4/28/2025 1ST QTR 2025 ROOM TAX / CK #6997 24.58RECEIVABLES4/28/2025 RCP 297454 4/28/2025 1ST QTR 2025 ROOM TAX / CK #3474349 1,058.57EXPEDIA INC4/28/2025 RCP 297455 4/28/2025 Q1 2025 MARKETPLACE ROOM TAX /CK#3478134 385.62RECEIVABLES4/28/2025 RCP 297456 4/28/2025 Q1 2025 MARKETPLACE ROOM TAX /CK#3474375 7,949.80AMA HOSPITALITY, INC.4/30/2025 RCP 297829 4/30/2025 1ST QTR 2025 LODGING TAX / CK #8637 16,126.15AMA HOSPITALITY, INC.7/18/2025 RCP 300516 7/18/2025 2ND QTR 2025 LODGING TAX / CK #8649 380.73RECEIVABLES7/24/2025 RCP 301085 7/24/2025 2ND QTR MARKETPLACE ROOM TAX/CK #3521477 1,646.26EXPEDIA INC7/24/2025 RCP 301086 7/24/2025 2ND QTR EXPEDIA ROOM TAX / CK# 3528873 264.25JACKSON MOTEL LLC7/31/2025 RCP 301559 7/31/2025 2ND QTR 2025 ROOM TAX / CK #7034 269.70RECEIVABLES8/04/2025 RCP 301911 8/04/2025 MARKETPLACE ROOM TAX / CK #16487261 2,324.15RECEIVABLES9/02/2025 RCP 303033 9/02/2025 Q4 OF 2021 THRU Q2 OF 2023 CK# 830878 ______________________________________________________________________________________________________________________________________________________30,866.23Ending Balance: 150-00-51100-395-001 Type Posting Number DateDate --------------- Transaction --------------- COMMUNITY EVENTS & ADVERTISING RECORD 2025 PREPAYMENTS TO EXPENSES1/01/2025 JE JE-2216 1/01/2025 1,000.00 Page 7 of 14 Transactions Detail Report - Full Description12:31 PM ACCT 4 Dated From: Thru Account:Thru: 10/09/2025 150-00-51100-395-003 ______________________________________________________________________________________________________________________________________________________ Fund # 150 - HOTEL / MOTEL 150-00-51100-395-001 - COMMUNITY EVENTS & ADVERTISING Debit Credit From Account:1/01/2025 150-00-11100-000-000 10/09/2025 Page: Type of Account: Active RECORD 25 AIJ EXP CK#53091 OLD SCHOOL PR RECORD 2025 PREPAYMENTS TO EXPENSES1/01/2025 JE JE-2216 1/01/2025 3,487.50 RECORD 25 MONTE CARLO EXP CK#53302 VEGAS ASCAP1/17/2025 DIS 54379 1/17/2025 445.00 ACCT #500595854 / 2025 LIC FEE / REC 2025 509.00EXPRESS NEWS1/30/2025 DIS 53964 1/30/2025 DISPLAY AD JACKSON SECTION 181342 425.00EXPRESS NEWS1/30/2025 DIS 53964 1/30/2025 FUN GUIDE WAUKESHA CTY FALL 181478 EXPRESS NEWS1/30/2025 DIS 54502 1/30/2025 509.00 DISPLAY AD JACKSON SECTION 181342-1 EXPRESS NEWS1/30/2025 DIS 54502 1/30/2025 425.00 FUN GUIDE WAUKESHA CTY FALL 181478-1 RECLASS VEGAS ON WHEELS CK#546882/21/2025 JE JE-2215 2/21/2025 3,487.50 RECLASS VEGAS ON WHEELS CK#54688 SWITCHBACK ENTERTAINMENT CO.2/27/2025 DIS 54728 2/27/2025 450.00 GLO RUN DJ 10-10-2025 / REC 000181 EXPRESS NEWS3/14/2025 DIS 54778 3/14/2025 595.00 MONTE CARLO DISPLAY AD (3) 2-15-2025 183486 WTKM3/14/2025 DIS 54803 3/14/2025 420.00 MONTE CARLO NIGHT / REC 1099250234543 WOLVERINE FIREWORKS DISPLAY, INC.4/04/2025 DIS 54921 4/04/2025 6,500.00 A.I.J. FIREWORKS 05/31/2025 / DEPOSIT 2025 KRUEPKE PRINTING4/24/2025 DIS 55005 4/24/2025 262.00 CALENDAR INSERT / APR 2025 180189 KRUEPKE PRINTING4/24/2025 DIS 55005 4/24/2025 398.00 JACKSON QUARTERLY / APR 2025 180190 EQUIPMENT RENTALS5/02/2025 DIS 55037 5/02/2025 1,492.00 JACKSON FESTIVALS INC / REC 263067-1 RESERVATION FALL BACK, LLC5/30/2025 DIS 55174 5/30/2025 1,800.00 AIJ BAND / 05302025 / REC 05302025 NEIRA, DAVID5/30/2025 DIS 55175 5/30/2025 500.00 AIJ BAND SUPERDAVE / 05312025 / REC 05302025 OLD SCHOOL PRODUCTIONS, LLC5/30/2025 DIS 55176 5/30/2025 1,500.00 05/31/2025 AIJ BAND-FINAL / UNXPECTED 05302025 VANCE, JERRY L5/30/2025 DIS 55177 5/30/2025 800.00 05/30/2025 AIJ BAND / REC Page 8 of 14 Transactions Detail Report - Full Description12:31 PM ACCT 5 Dated From: Thru Account:Thru: 10/09/2025 150-00-51100-395-003 ______________________________________________________________________________________________________________________________________________________ Fund # 150 - HOTEL / MOTEL 150-00-51100-395-001 - COMMUNITY EVENTS & ADVERTISING Debit Credit From Account:1/01/2025 150-00-11100-000-000 10/09/2025 Page: Type of Account: Active 05302025 A/E GRAPHICS, INC.6/04/2025 DIS 55217 6/04/2025 355.80 ACTION IN JACKSON ROAD SIGNS (6) 695952 AMAZON CAPITAL SERVICES6/04/2025 DIS 55219 6/04/2025 98.06 PLASTIC COLD CUPS (2,000) / AIJ 1YDW-1RYT-4MN3 EXPRESS NEWS6/04/2025 DIS 55224 6/04/2025 535.00 SUMMER FUN GUIDE WASHING CO / 5/17/2025 184994 EXPRESS NEWS6/04/2025 DIS 55224 6/04/2025 535.00 SUMMER FUN GUIDE BEER GARDEN / 5/17/2025 184995 98.06AMAZON CAPITAL SERVICES6/09/2025 DIS 55219 6/09/2025 PLASTIC COLD CUPS (2,000) / AIJ 1YDW-1RYT-4MN3 AMAZON CAPITAL SERVICES6/09/2025 DIS 55250 6/09/2025 98.06 PLASTIC COLD CUPS (2,000) / AIJ 1YDW-1RYT-4MN3 WTKM6/12/2025 DIS 55278 6/12/2025 1,155.00 MAY 2025 EVENTS / REC 1099250534966 BMO HARRIS BANK N.A.6/19/2025 DIS 55290 6/19/2025 2,395.45 ACCT #7680 / TYLER / BEER GLASSES MAY 2025 EXPRESS NEWS6/27/2025 DIS 55347 6/27/2025 410.00 SUMMER FUN GUIDE WAUKESHA CO / 6/16/2025 185284 EXPRESS NEWS6/27/2025 DIS 55347 6/27/2025 410.00 SUMMER FUN GUIDE BEER GARDEN / 6/16/2025 185285 KRUEPKE PRINTING7/10/2025 DIS 55414 7/10/2025 262.00 CALENDAR INSERT (2,900) / JUL 2025 181883 KRUEPKE PRINTING7/10/2025 DIS 55414 7/10/2025 398.00 JACKSON QUARTERLY (2900) / SUMMER 2025 181884 BARBIERI, ERIC7/16/2025 DIS 55441 7/16/2025 1,200.00 JULY BEER GARDEN BANK / ROCKIN' KRAKENS 071625 NEIRA, DAVID7/16/2025 DIS 55445 7/16/2025 1,000.00 JULY BEER GARDEN BAND - SUPERDAVE 071625 VEGAS ON WHEELS8/07/2025 DIS 55580 8/07/2025 3,487.50 JCC MONTE CARLO 2026 / REC 230574279 WTKM8/07/2025 DIS 55583 8/07/2025 330.00 BEER GARDEN JULY / REC 1099250735148 RECLASS REC SPECIAL EVENTS EXPENSES8/31/2025 JE JE-2233 8/31/2025 500.00 RECLASS NEW REVENUE BAND / CK #54649 RECLASS REC SPECIAL EVENTS EXPENSES8/31/2025 JE JE-2233 8/31/2025 1,399.50 Page 9 of 14 Transactions Detail Report - Full Description12:31 PM ACCT 6 Dated From: Thru Account:Thru: 10/09/2025 150-00-51100-395-003 ______________________________________________________________________________________________________________________________________________________ Fund # 150 - HOTEL / MOTEL 150-00-51100-395-001 - COMMUNITY EVENTS & ADVERTISING Debit Credit From Account:1/01/2025 150-00-11100-000-000 10/09/2025 Page: Type of Account: Active RECLASS EQUIPMENT RENTALS / CK #54662 RECLASS REC SPECIAL EVENTS EXPENSES8/31/2025 JE JE-2233 8/31/2025 1,000.00 RECLASS LIQUID CRUSH BAND / CK #55127 RECLASS REC SPECIAL EVENTS EXPENSES8/31/2025 JE JE-2233 8/31/2025 1,000.00 RECLASS ONE SWEET DREAM / CK #55134 ODP BUSINESS SOLUTIONS, LLC9/29/2025 DIS 55844 9/29/2025 30.02 FALL FESTIVAL SUPPLIES / REC 435932359001 10/06/2025 DIS 10/06/2025 396.89 Payroll TransactionPAYROLL ______________________________________________________________________________________________________________________________________________________40,035.22Ending Balance: 150-00-51100-395-002 Type Posting Number DateDate --------------- Transaction --------------- WASHINGTON COUNTY SUPPORT WASHINGTON CTY CONVENTION & VISITORS BUREAU4/04/2025 DIS 54917 4/04/2025 6,000.00 2025 TOURISM ECON DEV PARTNERSHIP / REC 2025 ______________________________________________________________________________________________________________________________________________________6,000.00Ending Balance: 150-00-51100-395-003 Type Posting Number DateDate --------------- Transaction --------------- VILLAGE TOURISM/PROMOTION WE ENERGIES2/06/2025 DIS 54590 2/06/2025 144.06 JANUARY 2025 5346984357 WE ENERGIES3/06/2025 DIS 54765 3/06/2025 127.82 FEBRUARY 2025 5384443560 WE ENERGIES4/04/2025 DIS 54919 4/04/2025 128.99 MARCH 2025 5421722757 TRANSFER JPR ADMIN SALARIES 20254/09/2025 JE JE-2139 4/09/2025 11,000.00 TRANSFER JPR ADMIN SALARIES 2025 WE ENERGIES5/09/2025 DIS 55108 5/09/2025 139.76 APRIL 2025 5459588882 WE ENERGIES6/12/2025 DIS 55276 6/12/2025 138.16 MAY 2025 5498771355 WE ENERGIES7/10/2025 DIS 55438 7/10/2025 174.43 JUNE 2025 5534957538 WE ENERGIES8/14/2025 DIS 55623 8/14/2025 169.26 JULY 2025 5572838701 WE ENERGIES9/04/2025 DIS 55743 9/04/2025 147.89 AUGUST 2025 5610652951 WE ENERGIES10/02/2025 DIS 55881 10/02/2025 131.75 SEPTEMBER 2025 5648249156 ______________________________________________________________________________________________________________________________________________________12,302.12Ending Balance: Page 10 of 14 Transactions Detail Report - Full Description12:31 PM ACCT 7 Dated From: Thru Account:Thru: 10/09/2025 150-00-51100-395-003 ______________________________________________________________________________________________________________________________________________________ Fund # 150 - HOTEL / MOTEL Debit Credit From Account:1/01/2025 150-00-11100-000-000 10/09/2025 Page: Type of Account: Active ______________________________________________________________________________________________________________________________________________________ Fund Totals: 0.00 0.00Beginning 328,894.01 328,894.01 84,104.04 84,104.04Ending Page 11 of 14 Jackson Parks & Recreation N165 W20330 Hickory Lane Jackson, WI 53037 (262) 677-9665 parkrec@villageofjacksonwi.gov MEMO DATE 10/14/2025 TO FROM REGARDING Tourism Commission Tyler Mentzel Jackson Parks and Recreation Director tyler.mentzel@villageofjacksonwi.gov Phone Ext: (262) 677-9665 x113 Agenda Item #5 – 2026 Proposed Budget For Hotel/Motel Tax This memo provides a summary of the proposed 2026 budget for the Hotel/Motel revenue and expenditure accounts as follows: • Revenue: 150-00-41210-000-000 • Expenditures: o 150-00-51100-395-001 – Community Events & Advertising o 150-00-51100-395-002 – Washington County Support o 150-00-51100-395-003 – Village Tourism/Promotion Comparatively to years 2015 through 2024, we saw a significant increase in revenues in 2023 ($74,498.88). The trend did not continue in 2024, where we saw things drop back to a more comparative number ($61,091.74). Additionally, in recent years, draws from the fund balance were used to help offset expenditures. In 2025, staff budgeted an expected revenue of $74,000.00. Based on current projections and historical trends, we do not anticipate reaching that target and will likely draw from the fund balance once again. To better align projected revenues and expenditures, the proposed 2026 budget reflects $61,385.42 in expected revenues. Analysis of expenditure account for the Washington County Tourism Support 150-00-51100-395-002 reflects consistent expenditures and would therefore remain at $6,000.00 for 2026. Similarly, the Village Municipal Promotion account 150-00-51100-395-003 has also reflected consistent expenditures and would remain at $24,500.00 for 2026. The largest change in expenditures was seen in the Community Events and Advertising account, number 150-00- 51100-395-001. This account will therefore be budgeted for $30,885.42 in 2026. The expenses will be dispersed across several community events supported by the Jackson Parks and Recreation Department, Friends of Jackson Parks and Recreation, Inc., and Jackson Festivals, Inc., which is made up of the American Legion, Lady Auxiliary, Greater Jackson Business Alliance, and Jackson Parks and Recreation Department. The resulting $61,385.42 in total expenditures will create a balanced budget to help maintain a fund balance of at least $30,000.00. Page 12 of 14 Acct. Nbr. Short Description 2024 Actual 2025 Budget 2025 Actual 10/08/2025 2025 Projected Year-End 2026 Proposed Budget 150-00-41210-000-000 HOTEL/MOTEL - ROOM TAX 61,091.74$ 74,000.00$ 30,866.23$ 64,000.00$ 61,385.58$ HOTEL/MOTEL - FUND BALANCE TRANSFER 54,481.71$ 15,000.00$ -$ TOTAL REVENUES 61,091.74$ 74,000.00$ 30,866.23$ 79,000.00$ 61,385.58$ Acct. Nbr. Short Description 2024 Actual 2025 Budget 2025 Actual 10/08/2025 2025 Projected Year-End 2026 Proposed Budget 150-00-51100-395-001 COMMUNITY EVENTS & ADVERTISING 51,210.23$ 43,500.00$ 40,035.22$ 50,000.00$ 30,885.58$ 150-00-51100-395-002 WASHINGTON COUNTY SUPPORT 6,000.00$ 6,000.00$ 6,000.00$ 6,000.00$ 6,000.00$ 150-00-51100-395-003 VILLAGE TOURISM/PROMOTION 58,363.22$ 24,500.00$ 12,302.12$ 22,000.00$ 24,500.00$ TOTAL EXPENDITURES 115,573.45$ 74,000.00$ 58,337.34$ 78,000.00$ 61,385.58$ HOTEL/MOTEL FUND BALANCE TOTAL 107,719.00$ $53,237.81 $38,237.81 38,237.29$ The goal is to maintain a Fund Balance around $30,000.00. 10/9/2025 Page 13 of 14 10/14/2025 COMMUNITY EVENTS & ADVERTISING: 150-00-51100-395-001 Monte Carlo Night -JPR Advertising, Entertainment, Game Co., Pipe & Drape 7,000.00$ Beer Garden-JPR Advertising & Entertainment 7,000.00$ Holiday Tree Lighting Event-JPR/VILLAGE Advertising, Santa Give Outs (no longer require pipe & drape) 1,000.00$ Action In Jackson-Jackson Festivals Inc./JPR Advertising, Banners, Sponsor Boards 4,000.00$ General Event Sponsor 7,000.00$ Jackson Fall Festival of Fun JPR (5K Glo Run, Ghoul Gala & Beer Garden) Advertising & Entertainment 4,885.42$ 30,885.42$ WASHINGTON COUNTY TOURISM SUPPORT: 150-00-51100-395-002 Washington Co. Convention & Visitors Bureau Annual Contribution 6,000.00$ VILLAGE MUNICIPAL PROMOTION: 150-00-51100-395-003 Village Wide Tourism Staff Support 11,000.00$ Power for Village Welcome Signs & Lights (WeEnergies, new LED's will save $) 1,000.00$ Municipal Quarterly Newsletter (Printing, Folding & Postage) 1,000.00$ Municipal Website Annual Maintenance 3,500.00$ Annual Christmas Tree Maintenance Contract 8,000.00$ $24,500.00 (2015 Revenue $46,117.56) Total Estimated Budget 2025: $61,385.42 (2016 Revenue $50,346.00) (2017 Revenue $53,487.87) (2018 Revenue $52,918.97) (2019 Revenue $48,483.82)*covid (2020 Revenue $36,552.86) *covid (2021 Revenue $45,948.00)*covid (2022 Revenue $60,523.34) (2023 Revenue $74,498.88) (2024 Revenue $61,091.74) Fund Balance as of 10/9/2025: $53,237.81, the goal is to maintain aproximately $30,000.00 in the Fund balance. 2026 COMMUNITY EVENTS, ADVERTISING AND ENTERTAINMENT BUDGET Submitted To: The Jackson Tourism Commission Potential Additional Fund Balance Projects in * Unplanned Events/Community Outreach and/or Events Page 14 of 14