Tourism Commission — Minutes

October 14, 2025 Village of Jackson - Tourism Commission Meeting Minutes Page 1 of 2 VILLAGE OF JACKSON TOURISM COMMISSION MEETING Tuesday, October 14, 2025 at 6:15 PM Minutes 1. Call to Order and Roll Call The meeting was called to order at 6:15 PM by Pres. Heckendorf. Members Present: Pres. Heckendorf, Parks and Recreation Director Tyler Mentzel, Bernadette Buser, and Larry Hamlin Members Excused: Police Chief and Interim Administrator Ryan Vossekuil Members Absent: None Staff Present: Clerk Jackie Schuh 2. Approval of Minutes for the Tourism Commission Meeting of October 15, 2024 The motion to approve Minutes for the Tourism Commission Meeting of October 15, 2024, was made by T. Mentzel and seconded by Pres. Heckendorf. Vote: 4 ayes, 0 nays. Motion carried. 3. Review of 2025 Revenues and Expenditures of Hotel/Motel Tax Director Mentzel reviewed the revenue and expenditure trends for 2025, noting the intent to utilize fund balance to close gaps as in prior years. Per Director Mentzel, expenses are anticipated for the Advertising Account and Village Tourism/Promotion Account from the Fall Festival of Fun and Christmas Tree Set-Up, Tear-Down and Lighting, and close monitoring of expenditures will result in meeting budget goals for 2025. 4. Presentations by Tourism Entities Kathy Meulemans, of Visit Washington County, distributed Visitor Guides to the Commission and gave an overview of some sections of the guide, including parks and events and the Jackson Community page. 2026 goals include increasing membership and finding additional ways to promote communities in Washington County. Per Ms. Meulemans, Visit Washington County is seeking a contribution of $6,000.00 from the Village of Jackson. Director Mentzel reported a plan to host music in the park every other week and to hold a three-day event, plus a softball tournament for Action in Jackson in 2026. 5. Review and Action on 2026 Budget for Hotel/Motel Tax Director Mentzel highlighted portions of the proposed 2026 Hotel/Motel Budget, noting a spike in revenues in 2023. Despite the revenue trend not continuing in 2024 or 2025, Director Mentzel presented a balanced budget with a fund balance maintained to at least $30,000.00. Per Commissioner Hamlin, the spike was the result of economic changes. The motion to recommend the Village Board approve the 2026 Hotel/Motel Budget, as October 14, 2025 Village of Jackson - Tourism Commission Meeting Minutes Page 2 of 2 presented, was made by Pres. Heckendorf and seconded by B. Buser. Vote: 4 ayes, 0 nays. Motion carried. 6. Citizens/Village Staff to Address the Tourism Commission None. 7. Adjourn The motion to adjourn the meeting was made by Pre. Heckendorf and seconded by B. Buser. Vote: 4 ayes, 0 nays. Motion carried. The meeting adjourned at 6:41 PM. Respectfully Submitted, Jacqueline Schuh Village Clerk Village of Jackson