Community Development Authority Agenda Packet - 5:00 PM

City of Oconomowoc Community Development Authority Wednesday, October 21, 2026 - 5:00 PM City Hall - Conference Room 3 174 E. Wisconsin Ave. Oconomowoc, WI 53066 Notice: If a person with a disability requires that the meeting be accessible or that materials at the meeting be in accessible format, call the City Clerk at least 48 hours prior to the meeting to request adequate accommodations. Tel: (262) 569-2186. 1. Call to order and confirmation of appropriate meeting notification 2. Comments from audience 3. Review CDA Mission a. Establishing Oconomowoc as the best small city b. The Community Development Authority (CDA) will: 1. Define short and long term strategies that respect the stakeholders of Oconomowoc 2. Implement an environmentally-friendly revitalization plan that fosters economic stability c. The focus of the CDA shall be to: 1. Revitalize the strategic areas 2. Encourage diversity in commerce, employment and housing types 3. Identify and select immediate short term projects which serve as a foundation for long term solutions 4. Foster trust and confidence within the Oconomowoc community 5. Seek fair and equitable public/private partnerships 4. Approval of Meeting Minutes - a. Minutes of August 25, 2026 5. New Business: a. Review/Discuss: E. Wisconsin Avenue Master Plan • Potential missing elements in master plan • Ideas for high priority major/mid-range land use types • Current Property Ownership • Architectural preference results 1 b. Discussion/ Action: Process & Action Steps 6. Comments from CDA Members a. Set Next Meeting Date 7. Adjourn Gina Kozlik, City Clerk City of Oconomowoc Notice is hereby given that a majority of the Common Council and Plan Commission may be present at the above-noticed meeting to gather information about a subject over which they have decision-making responsibility. This constitutes a meeting of the Common Council pursuant to State ex rel. Badke v. Greendale Village Board, 173Wis. 2d 553, 494 N.W. 2d 408 (1993) and must be noticed as such, although the Common Council will not take any formal action at this meeting. 2 Community Development Authority - August 25, 2026 City of Oconomowoc Community Development Authority Meeting Minutes August 25, 2026 - 5:00 PM Aldermen Present: Trevor Stiles, Scott Carter, Nick Noggle, Ald, Karen Spiegelberg (left at 5:31 PM), Joseph Chrnelich and Ald. April Welch Absent: Dan Rogers Also Present: Mayor Rosek, Mark Frye, Tina Wallace, Robert Duffy Deputy Clerk called the meeting to order at 5:00 pm and requested a motion to nominate a Chairman Pro Temp. Motion by Stiles to nominate Chrnelich as Chairman Pro Temp; seconded by Carter. Motion carried 6-0. Approval of Meeting Minutes - a. Minutes of January 20, 2026 Motion to approve the minutes of January 20,2026 made by Spiegelberg and seconded by Stiles. Motion carried 6-0. New Business: a. Election of Chairperson: Motion by Carter to nominate Chrnelich as Chairman; seconded by Spiegelberg. Motion carried 6-0. b. Consider/act on Oconomowoc Business Development Loan Application for Crafty Cow, LLC Duffy Explained the loan process. He stated Crafty Cow is looking for assistance to help cover costs to accommodate HVAC upgrades. Duffy recommends the loan amount of $8,000 at 1% interest with a 10- year payoff. Motion to approve the Oconomowoc Business Development Loan Pool Application for Crafty Cow, LLC made by Spiegelberg and seconded by Welch. Motion carried 6-0. c. Consider/Recommend: Façade Program Grant Change: Duffy gave a brief overview on the Façade Program. He stated the current maximum loan and grant amount is $5,000. In an effort to continue to assist building owners, Duffy recommends increasing the grant amount to $10,000 with an effective date of January 1st, 2027. Motion to recommend the Façade Program Grant change made by Spiegelberg and seconded by Stiles. Motion carried 6-0. d. Review/Discuss: E. Wisconsin Avenue Redevelopment Plan Chairman Request: Mayor’s Vision For CDA: Mayor Rosek stated that he would like to see the CDA become more active in future planning and individual projects that may arise at times. His first request was to revisit the E Wisconsin Avenue master plan, update and add enhancements where needed and then take actions to move the project forward for the benefit of Oconomowoc. Duffy gave a brief overview of the E. Wisconsin Ave. Redevelopment Plan. He stated in 2021-2022 he reached out to the UWM Community Design Solutions Group, and they came up with a redevelopment concept for the E. Wisconsin Ave corridor. Duffy stated he met with the 3 property owners. He stated the redevelopment concepts include a mix of housing, mixed use buildings with first floor commercial and upper floor residential. Members discussed the Master Plan, walkability, TIF, environmental issues, resources\tools, have UWM Community Design Solutions group do a refresher, and the importance of the design guidelines. Welch is concerned about keeping the cohesiveness. The consensus is to move forward, put a list of ideas together and meet again in the future. 3 Community Development Authority - August 25, 2026 Comments from CDA Members: Members prefer to keep the length of meetings no more than an hour long. Adjourn Motion to adjourn made by Carter and seconded by Stiles. Motion carried 5-0-0. The meeting adjourned at 6:12 PM. Minutes taken by Tina Wallace, Deputy Clerk 4 CDA Chairman Memo To: CDA Members From: Joe Chrnelich Re: Preparation for Next Meeting Date: September 30, 2026 Dear Members, First, please accept my thanks for your vote of confidence as your new Chairman. I’m honored and hope to validate your decision in the months ahead. As you’re now aware, our next meeting is approaching fast. As you can see in the agenda, the main topic will be activation of the East Wisconsin Avenue project as envisioned by the UWM master plan. Given that the master plan is now 3.5 years old, our first step will be reviewing the work to identify areas that may need updating based on changes occurring over the last 3.5 years. We will also seek to decide upon one architectural style based on options provided for purposes of structural consistency. Preparation: Before we meet, I’d ask that each of you review the UWM Master Plan and especially the (3) architectural style options for residential structures. Rank them (1- 3), based on your preference. Note that we have a fun process to use that hopefully will help us arrive at a consensus. If there are areas you feel warrant reconsideration, adjustments or new concept considerations, we can discuss those as well. In general, we should consider this meeting as more of a working session and as such, it will likely run 1.5 hours vs our desired 1-hour allotment. I look forward to seeing you and having a very productive meeting focused on our first major assignment. Cheers, Joe 5 6 Oconomowoc Gateway Masterplan February 2023 7 3 4 5 7 15 16 17 23 24 25 31 Project Summary ........................................................................................................................................... Location Map ................................................................................................................................................. Existing Conditions ....................................................................................................................................... Precedent Research ..................................................................................................................................... Existing Land Use Plan ................................................................................................................................ Base Map ....................................................................................................................................................... Master Plans .................................................................................................................................................. Proposed Parking Options ........................................................................................................................... Development Massing ................................................................................................................................. Renderings ..................................................................................................................................................... Street Sections .............................................................................................................................................. TABLE OF CONTENTS 2 | Oconomowoc Gateway | Community Design Solutions 8 Oconomowoc Bob Duffy, Jason Gallo and Kristi Weber Carolyn Esswein Roe Draus, Tess Richard Client Client Representative CDS Director CDS Project Assistants PARTICIPANTS PROJECT SUMMARY The City of Oconomowoc wants to build on the success of their downtown core. The project site, situated east of the core, serves as a gateway into the downtown. The project goal was to determine site constraints and housing development strategies for vacant and underutilized properties. Site access, parking, programming, and floodplain constraints were identified. Community Design Solutions (CDS) developed three master plans that include mixed-use apartment buildings, townhomes, and single family homes. The options vary based on density and housing types. Plan features include: improved pedestrian realm, increased density, individual housing nodes, and an activated the streetscape with public spaces and active ground floors along Wisconsin Avenue. 3 | Oconomowoc Gateway | Community Design Solutions 9 Location Map 4 | Oconomowoc Gateway | Community Design Solutions DOWNTOWN CORE N PROJECT SITE 10 Existing Conditions Steep topography shifts that separates parcels Existing storefronts and surface parking lots along Wisconsin Avenue Current parking options, view of woodlands to the north Street conditions and current setback on Wisconsin Avenue 5 | Oconomowoc Gateway | Community Design Solutions 11 Existing Conditions North area of site with heavy woodlands and floodplain Current street conditions with two traffic lanes and a central turn lane Approach from the existing downtown area looking west Approach from the east looking west along Wisconsin Avenue 6 | Oconomowoc Gateway | Community Design Solutions 12 Apartment Building PRECEDENTS Link: https://www.greshamsmith.com/project/martin-corner-mixed-use-development/ Link: https://www.treehugger.com/seattle-apartment-could-help-solve-housing-and-energy-crises-4857106 Martin Corner Mixed-Use Development Key Features to Consider: - Ground Floor Retail - Balconies - Material Mix (Brick fits well contextually) Pax Futura - NK architects Key Features to Consider: - Ground Floor Amenities - No Balcony - Sliding Window Slats - Medal Cladding, Modern Style 7 | Oconomowoc Gateway | Community Design Solutions 13 Apartment Building PRECEDENTS Link: http://aka-architects.net/project/fenton-cornerstone-building/ Link: https://www.bdcnetwork.com/ktgy-unveils-designs-downtown-superiors-main-street-mixed-use-portion Fenton Cornerstone Building Key Features to Consider: - Ground Floor Retail (Storefront Glazing) - Recessed Balcony - Traditional Style Downtown Superior, CO Main Street, KTGY Architects Key Features to Consider: - Ground Floor Retail (Storefront Glazing) - Material Mix -Depth, Recessed Areas - Vertical Window Bands/ Holes 8 | Oconomowoc Gateway | Community Design Solutions 14 Apartment Building PRECEDENTS Link: https://wjwarchitects.com/work/hope-manor-ii/ Link: https://clarkbarnes.com/admiral-station-planned-site-west-seattle/ Home Manor II Key Features to Consider: - Ground Floor Retail - No Balconies - Traditional Materials (Brick fits well contextually) Admiral Station Key Features to Consider: - Ground Floor Retail (Storefront Glazing) - Large, Open Balconies - Material Mix -Depth, Recessed Areas - Large Windows into Semi-public Apartment 9 | Oconomowoc Gateway | Community Design Solutions 15 Apartment Building PRECEDENTS Link: https://www.fitzgeraldassociates.net/2014/01/23/midtown-square-awarded-best-block-charter-award Link: http://sanderspace.com/project/southeastern-glass/ Midtown Square Key Features to Consider: - Ground Floor Retail - 4 Stories - Primarily Recessed Balconies - Traditional Materials - Brick fits well contextually The Southeastern Glass Building Key Features to Consider: - Ground Floor Retail - 4 Stories - Primarily Recessed Balconies - Material Mix - Brick fits well contextually 10 | Oconomowoc Gateway | Community Design Solutions 16 Townhome PRECEDENTS Link: https://lifeatwestport.com/town-homes/ Link: https://www.drhorton.com/new-jersey/new-jersey/burlington/capital-crossing The Townhomes at Westport Key Features to Consider: - Front door - Large Gable Roof Broken Up - Multiple Textures - Craftsman Style - Single Family Home Character Capital Crossing Key Features to Consider: - Back - Multiple Materials - Traditional Style 11 | Oconomowoc Gateway | Community Design Solutions 17 Townhome PRECEDENTS Link: https://www.davidweekleyhomes.com/new-homes/nc/charlotte/charlotte/waverlytownhomecollection Waverly Townhome Collection Key Features to Consider: - Front door - Multiple Materials (Traditional) - Modern Feel Milwaukee Townhomes Key Features to Consider: - Front door - Three Story - Wood Accents 12 | Oconomowoc Gateway | Community Design Solutions 18 Townhome PRECEDENTS Link: https://www.hendersonproperties.com/2012/11/advantages-of-home-owners-assocation/ Link: https://www.31southtownhomes.com/ Henderson Properties Key Features to Consider: - Front (Garage & Second Story Front Door) - Three Story - Traditional Style - Residential Feel 31 South Townhomes Key Features to Consider: - Garage in back with entrance - Modern Materials - Multiple Roof Slopes 13 | Oconomowoc Gateway | Community Design Solutions 19 Townhome PRECEDENTS Link: https://www.caliberhomesportland.com/about-us Link: https://news.wjct.org/first-coast/2021-08-26/jacksonville-city-council-approves-proposal-for-town-houses Caliber Homes Key Features to Consider: - Recessed Balcony - Warm Wood Accent - Appear as individual units Johnson Commons Key Features to Consider: - Front door - Modern, Smooth Panel System - Gable Roof/ per Unit 14 | Oconomowoc Gateway | Community Design Solutions 20 Land Use Plan Current land use shows the area is primarily mixed-use/commercial. 15 | Oconomowoc Gateway | Community Design Solutions 21 Base Map EXISTING SITE The basemap shows site contraints including topography, floodplain, and buildings to keep. 16 | Oconomowoc Gateway | Community Design Solutions 22 Master Plan Option A: High Density Option A focuses on high density housing options. Multi-story, mixed-used apartment buildings along with shared public greenspaces. 17 | Oconomowoc Gateway | Community Design Solutions 23 Master Plan Option B: Medium Density Option B focuses on medium density housing options. Mult-story, mixed-used apartment buildings along Wisconsin Avenue to activate the streetscape. Northern parcels and east gateway include townhomes with central shared public greenspaces. 18 | Oconomowoc Gateway | Community Design Solutions 24 Master Plan Option C: Mixed Density Option C proposes a hybrid plan based on community input including mixed-used apartment buildings, townhomes, and single-family homes. 19 | Oconomowoc Gateway | Community Design Solutions 25 Master Plan Development Data 20 | Oconomowoc Gateway | Community Design Solutions 26 Development Areas The west and central area of the redevelopment plan proposes mixed- use apartment buildings along Wisconsin Avenue with townhomes in the north. The townhomes feature a central shared public greeenspace with bioswales. 21 | Oconomowoc Gateway | Community Design Solutions 27 Development Areas The east area of the development plan proposes two, multi-story mixed-used apartment buildings with a large public space. The apartment buildings incorporate underground parking with rear parking. 22 | Oconomowoc Gateway | Community Design Solutions 28 Proposed Parking In order to satisfy a 1:1 parking requirement for the proposed housing options, underground parking, rear parking, and parallel parking along Wisconsin Avenue are proposed. 23 | Oconomowoc Gateway | Community Design Solutions 29 Development Massing Axonometric View The axonometric view places the proposed housing options into context to show scale and fit into the focus area. The letters reference the rendering locations on the following pages. A B C D 24 | Oconomowoc Gateway | Community Design Solutions 30 Rendering A TOWNHOMES The townhomes face a central shared greenspace. The exterior finishes of the townhomes incorporate both traditional siding and stone. 25 | Oconomowoc Gateway | Community Design Solutions 31 Rendering B EXISTING BUILDING AND PROPOSED APARTMENT BUILDING ALONG WISCONSIN AVENUE The view shows the redesigned street with parallel parking and bike lanes. The apartment building features a traditional style through the brick facade integrated with a modern form. 26 | Oconomowoc Gateway | Community Design Solutions 32 Rendering C APARTMENT BUILDING AND TOWNHOMES (EXTERIOR FINISH C1) In order to reflect the style of the existing downtown area, the building form is more traditional through the usage of angled roof forms, brick and siding finishes. The building features balconies and recessed windows to create variety in the facade. On the ground floor, storefronts and plazas line Wisconsin Ave. 27 | Oconomowoc Gateway | Community Design Solutions 33 Rendering C APARTMENT BUILDING AND TOWNHOMES (EXTERIOR FINISH C2) The building form is modern through the roof form but the exterior finish is a warm brick and stone. 28 | Oconomowoc Gateway | Community Design Solutions 34 Rendering D LAPHAM AND WISCONSIN INTERSECTION (EXTERIOR FINISH D1) The buildings balance modern and traditional roof forms. The exterior finishes incorporate traditional brick and wood, along with neutral and cool color tones. The public plaza acts as a pedestrian gateway into the redeveloped area. Bioswales and native plantings are incorporated along both Lapham and Wisconsin. 29 | Oconomowoc Gateway | Community Design Solutions 35 Rendering D LAPHAM AND WISCONSIN INTERSECTION (EXTERIOR FINISH D2) The second option reflects a modern style through the building massing, roof forms, and materials. 30 | Oconomowoc Gateway | Community Design Solutions 36 Existing Street Section DOWNTOWN CORE AREA The existing street of the downtown area informs the redesigned street for the redevelopment area. Downtown streets are approximately 46’ wide and includes parallel parking on both sides. 31 | Oconomowoc Gateway | Community Design Solutions 37 Existing Street Section REDEVELOPMENT STUDY AREA The existing street along the redevelopment area includes two driving lanes and a central turn lane. The existing street is approximately 45’ wide, which demonstrates the potential for parallel parking and bike lanes similiar to the downtown core. 32 | Oconomowoc Gateway | Community Design Solutions 38 Proposed Street Section REDEVELOPMENT CONCEPT The proposed street design for the redevelopment area includes parallel parking and bike lanes on both sides. The intent is to maximize parking options and to slow traffic in the entire downtown area. 33 | Oconomowoc Gateway | Community Design Solutions 39