Protection & Welfare Committee Agenda Packet - 7:15 PM
City of Oconomowoc · Waukesha County · meeting of Jun 2, 2026 · Agenda packets
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City of Oconomowoc
Protection & Welfare Committee
Aldermen: Kowieski, Chairman / Spiegelberg, Secy /
Jungwirth
Tuesday, June 02, 2026 - 7:15 PM
City Hall - Conference Room 3
174 E. Wisconsin Ave. Oconomowoc, WI 53066
(Or immediately following Finance Committee)
Notice: If a person with a disability requires that the meeting be accessible or that materials at the
meeting be in accessible format, call the City Clerk at least 48 hours prior to the meeting to request
adequate accommodations. Tel: (262) 569-2186.
1. Call to order and confirmation of appropriate meeting notification
2. Committee Business
a. Consider/recommend Resolution 26-R3376 Granting Renewal of 2026 - 2027 Alcohol
Beverage Licenses
b. Consider/recommend Resolution 26-R3377 Granting New 2026 - 2027 Reserve "Class B"
Intoxicating Liquor License to First Watch Restaurants, Inc. (First Watch #1163)
3. Adjourn
Gina Kozlik, City Clerk
City of Oconomowoc
Notice is hereby given that a majority of the Common Council will be present at the above scheduled meeting to gather information
about a subject over which they have decision-making responsibility. This constitutes a meeting of the Common Council pursuant to
State ex rel. Badke v. Greendale Village Board, 173Wis. 2d 553, 494 N.W. 2d 408 (1993) and must be noticed as such, although the
Common Council will not take any formal action at this meeting.
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MEMORANDUM
CLERKS
Date: June 2, 2026
To: Mayor Rosek, Common Council and Protection and Welfare Committee
From: Gina Kozlik, City Clerk
Re: Consider/act on Resolution 26-R3376 Granting Renewal of 2026 - 2027 Alcohol Beverage Licenses
RELATES TO THE STRATEGIC PLAN
Strategic Goal – N/A
BACKGROUND
The Resolution includes the renewal applications that were received by the deadline requesting Class A, B
and/or C alcohol beverage license(s) for the licensing period July 1, 2026 to June 30, 2027. All
licensees/premises are current with all obligations to the City and meet with all Chapter 12 Municipal Code
and State statutory requirements. There are no issues or concerns with renewals for any of these licensed
premises.
ADDITIONAL ANALYSIS
Fees and types of alcohol licenses the City issues and number remaining available are as follows:
These licenses are restricted by quota and alcohol must be consumed on premise.
- “Class B” Intoxicating Liquor/Fermented Malt Beverage Licenses – 0 Regular $600 ea.
- “Class B” Intoxicating Liquor/Fermented Malt Beverage Licenses – 10 Reserve $10,000 (+$600 ea.)
These licenses are not restricted by quota and alcohol must be consumed on premise.
- Class “B” Fermented Malt Beverage License – $100 each
- “Class C” Wine License – $100 each
These licenses are not restricted by quota, they are a retail purchase, and consumption is away from
the premise.
- “Class A” Intoxicating Liquor/Fermented Malt Beverage License – $600 each
- Class “A” Fermented Malt Beverage License – $100 each
FINANCIAL IMPACT
Licensing revenues per list.
SUGGESTED COMMITTEE RECOMMENDATION
Motion to recommend to the Common Council adoption of Resolution 26-R3376 granting renewal of 2026 -
2027 Alcohol Beverage Licenses.
SUGGESTED COUNCIL MOTION
Motion to adopt Resolution 26-R3376.
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WHEREAS, applications for the following renewal licenses have been made, necessary
fees deposited and all legal procedures have been taken, as per ordinance of the City of Oconomowoc.
NOW THEREFORE, BE IT RESOLVED by the Common Council of the City of Oconomowoc
that the following licenses be granted (all will expire on June 30, 2027):
Aldi, Inc (#27) Liquid Libations Inc (Flannery’s II)
1521 Unity Drive 1071 Summit Avenue
Bradley D. Anderson, agent Todd D. Pedersen, agent
City Spirits LLC Ultra Mart Foods, LLC (Metro Market #388)
1290 Summit Avenue, #101 1300 Pabst Farms Circle
Michael T. Ramstack, agent Anthony M. Kuchinsky, agent
Fleet Farm Group LLC Datag, Inc (Oconomowoc BP)
1555 Town Centre Way 744 E. Wisconsin Avenue
Brent Way, agent Sukhwinder Pal, agent
Fox Bros. Piggly Wiggly Sendik's Olympia, LLC (Sendik's Food Market)
1300 Brown Street 1450 Olympia Fields Drive
Michael S Olwig, agent Eric Bendixen, agent
Herr's Service Inc.
402 E Wisconsin Ave
Peter Herr, agent
Fleet Farm Group LLC
1500 Town Centre Way
Brent Way, agent
Kwik Trip, Inc (#417) Kwik Trip, Inc (#858)
1220 Brown Street 1301 Oconomowoc Parkway
Marie Schneiker, agent Brandon S. Buri
Kwik Trip, Inc (#446)
1292 Oconomowoc Parkway
Hannah M. Konruff, agent
Bar Stars Bartending Service (Comm Ctr)
220 W. Wisconsin Avenue
Janine Rajchel, agent
Class “B” Fermented Malt Beverage Licenses:
(sell fermented malt beverages only)
RESOLUTION NO. 26-R 3376
RESOLUTION GRANTING RENEWAL OF 2026-2027 ALCOHOL BEVERAGE LICENSES
"Class A” Intoxicating Liquor/Fermented Malt Beverage Licenses:
(sell packaged intoxicating liquor/fermented malt beverages)
Class “A” Fermented Malt Beverage / "Class A" Liquor (Cider only) Licenses:
(sell packaged fermented malt beverages & cider only)
Class “A” Fermented Malt Beverage
(sell packaged fermented malt beverages only)
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Oconomowoc Softball Association TRH Restaurants II, Inc (Rocky Rococo’s)
Champion Field-W. Jefferson Street 1075 Summit Avenue
Shane Martin, agent Kurt Kimball, agent
Gus & JS Inc. (Lake House Café) Corporate Center Drive Hotel Assoc
162 E. Wisconsin Avenue (TownePlace Suites by Marriott)
Gutierrez Gastavo, agent 1242 Corporate Center Drive
Nathan J. Schreck, agent
OM Manthra, Inc ( Mantra Indian Bistro )
511 E Wisconsin Avenue First Watch LLC
Govindarajan Navaneetham, agent 1295 Olympia Fields Drive
Bryce Kingsbury, agent
Themandon, LLC (Amalia’s Family Restaurant) Hey, LLC (Maxim's at the Ocon Depot)
183 E. Wisconsin Avenue 115 E. Collins
Theresa Ann Perez, agent Dimitri Glavas, agent
Hugs & Vino LLC (Bella Gusto) Oconomowoc Columbian Bldg. Corp.
29 S. Main Street 117 W. Second Street
Ellen M. Huggins, agent Jon M. Kopps, agent
Bootleggers, LLC Par Inc (Paganica Golf Course)
137 E. Wisconsin Avenue 1335 S. Silver Lake Street
Holly K. Semrad, agent Todd Faherty, agent
R & S Hospitality LLC (CornerStone Sports Pub) Shotzy's LLC
24 S. Main Street 105 S. Main Street
John R. Suttner, agent Sarah D. Kerr, agent
Crafty Cow LLC Sobie's Restaurant LLC
153 E. Wisconsin Avenue 123 E. Wisconsin Avenue
David Eichler, agent Lydia Sobol, agent
The Etc Bar & Grill LLC (The Etcetera) TWS LLC (Thirsty Bird Saloon)
118 E. Wisconsin Avenue 119 S. Main Street
Jason Schultz, agent Todd W. Schaefgen, agent
TKH LLC (Grill 164) VIP Sushi & Hibachi LLC
164 E. Wisconsin Avenue 1288 Summit Avenue, Suite 118
Todd K. Heppe, agent Zhou Chen, agent
Bertrands, LLC (Lago Su Bella) Winger’s Tap, Inc
126 W. Wisconsin Avenue 126 Silver Lake Plaza
Michael Bertrand, Agent Richard Winger, agent
Lutheran Homes of Oconomowoc Inc *Exception*
1340 W. Wisconsin Ave
Bryan J. Polinske, agent
Class “B” Fermented Malt Beverage / "Class C” Wine Licenses:
(serve fermented malt beverages and wine only)
Class “B” Fermented Malt Beverage Licenses (cont'd):
"Class B” Intoxicating Liquor/Fermented Malt Beverage Licenses:
(serve intoxicating liquor/fermented malt beverages)
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Brinker Restaurant Corp (Chili’s Grill & Bar) North 48 Lake Country Inc
1229 Corporate Center Drive 102 N. Main Street
Elizabeth L. Draves, agent Jordan Z. Cole, agent
Kavos LLC Olympia Hospitality LLC
20 S. Main St Olympia Fields Project
Llazar Konda, agent Matthew Moroney, agent
Mon Bijou Inn LLC Splash Martini Bar, LLC
351 E. Lisbon Rd 134 N. Main Street
Kathryn Brisk, agent Richard Reinert, agent
Newport 1875 LLC SLM LLC (Twisted Fire)
151 S. Paul Street 515 E. Wisconsin Avenue
Michael Bertrand, agent Dimitri Glavas, agent
Blue Ribbon Baseball LLC Brillionce Entertainment LLC (The Valerie)
1011 Blue Ribbon Circle, N 1281 Blue Ribbon Dr, Ste 200
Tricia Rasberry, Agent Jennifer A. Miller, agent
El Jimador LLC (4) Licenses issued to:
1320 Pabst Farms Cir Ste 130-132 Pabst Farms Development Inc
Juan A Fuentes, agent William C. Niemann, agent
DATE: June 2, 2026 CITY OF OCONOMOWOC
ATTEST: BY: ______________________________
Matt Rosek, Mayor
Gina Kozlik, City Clerk
(serve intoxicating liquor/fermented malt beverages)
Reserve "Class B” Intoxicating Liquor/Fermented Malt Beverage Licenses:
(serve intoxicating liquor/fermented malt beverages)
“Class B” Intoxicating Liquor/Fermented Malt Beverage Licenses
(8 Licenses granted to Capital Improvement Area-Former TID 3)
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MEMORANDUM
CLERKS
Date: May 28, 2026
To: Mayor, Common Council and Protection and Welfare Committee
From: Gina Kozlik, Clerk
Re: Consider/act on Resolution 26-R3377 Granting New 2026 - 2027 Reserve "Class B" Intoxicating
Liquor License to First Watch Restaurants, Inc.
RELATES TO THE STRATEGIC PLAN
Strategic Goal- Focus on Economic Development
BACKGROUND
An application for a Reserve “Class B” Intoxicating Liquor license has been received from First Watch
Restaurants, Inc., Bryce Kingsbury, Agent, for the restaurant premises located at 1295 Olympia Fields
Drive. There are currently 9 Reserve licenses available.
The application includes a Business Plan, Highest and Best Use Criteria sheet, meets all State Statute
and Chapter 12 requirements and will be receiving an occupancy permit prior to the issuance of this
license if granted.
First Watch was previously granted a Class “B” beer and Class “C” wine license on March 17, 2026.
ADDITIONAL ANALYSIS
This is a Reserve “Class B” Liquor License for the new licensing period effective July 1st, expiring on
June 30, 2027.
FINANCIAL IMPACT
The Reserve License has an initial fee of $10,000.00 plus the license fee of $600.00.
SUGGESTED COMMITTEE RECOMMENDATION
Motion to recommend Resolution 26-R3377 granting a new 2026-2027 Reserve “Class B” Intoxicating
Liquor license to First Watch Restaurants, Inc.
SUGGESTED COUNCIL MOTION
Motion to adopt Resolution 26-R3377.
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Resolution No. 26-R3377
Resolution Granting New 2026 – 2027 Reserve “Class B” Intoxicating Liquor
License to First Watch Restaurants, Inc. (First Watch #1162)
WHEREAS, an application for the following new license has been made, necessary fees
deposited and all legal procedures have been taken, as per ordinance of the City of
Oconomowoc.
NOW THEREFORE, BE IT RESOLVED by the Common Council of the City of Oconomowoc
that the following license be granted (will expire on June 30, 2027):
RESERVE “Class B” License
(serve intoxicating liquor)
First Watch Restaurants, Inc. (First Watch #1163)
1295 Olympia Fields Dr
Bryce Kingsbury, Agent
540 Yosemite Ave
DATED: June 2, 2026 CITY OF OCONOMOWOC
By:
Matt Rosek, Mayor
ATTEST:
Gina Kozlik, Clerk
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Source: City of Oconomowoc website. First collected Oct 18, 2026.