Bureau of Economic Development & Tourism Commission Agenda Packet - 4:00 PM

City of Oconomowoc Bureau of Economic Development & Tourism Commission Monday, May 18, 2026 - 4:00 PM City Hall - Conference Room 3 174 E. Wisconsin Ave. Oconomowoc, WI 53066 Notice: If a person with a disability requires that the meeting be accessible or that materials at the meeting be in accessible format, call the City Clerk at least 48 hours prior to the meeting to request adequate accommodations. Tel: (262) 569-2186. 1. Call to order and confirmation of appropriate meeting notification 2. Approve meeting minutes a. Minutes of July 10, 2023 3. New Business a. Consideration / Action: Mural Proposal - Fiesta Cancun b. Review/Discussion: 2025 Overview / 2026 Highlights c. Review/Discussion: Visitation Report d. Review / Discussion: Marketing Strategy Update e. Discuss / Review: 2027 Budget Proposal f. Discussion: Additional 2027 Ideas & Initiatives 4. Ideas/Comments from Tourism Members 5. Other Business 6. Adjourn Gina Kozlik, City Clerk City of Oconomowoc Notice is hereby given that a majority of the Common Council and Plan Commission may be present at the above-noticed meeting to gather information about a subject over which they have decision-making responsibility. This constitutes a meeting of the Common Council pursuant to State ex rel. Badke v. Greendale Village Board, 173Wis. 2d 553, 494 N.W. 2d 408 (1993) and must be noticed as such, although the Common Council will not take any formal action at this meeting. 1 City of Oconomowoc Bureau of Economic Development & Tourism Meeting Minutes July 10, 2023 This meeting was called to order by Chairman Magnus. Members present: Cheri Sonsalla, Mayor Bob Magnus, Sara Ninmann, Ald. Matt Rosek, Mark Knight, Laurie Muffler and Lori Boldig Staff present: Bob Duffy, Paige Brunclik, Amanda Taylor, Kristi Weber, Mark Frye and Craig Hoeppner 2. Consider/Act on Meeting Minutes: Motion by Magnus to approve the May 15, 2023 minutes; second by Boldig. Motion carried unanimously. New Business 3a. Discussion: Accommodations Tax Research Duffy researched nearby communities to see how their hotel room tax rates compare to the city’s. He reported most are at 8 percent. Some are higher but that can also be attributed to different classifications such as resort communities. It also can be higher based on ratio of shopping, dining and hotels to other businesses in the community or a convention center being constructed such as the one that Brookfield opened in 2020. Boldig said she didn’t feel the 8 percent rate impacts people’s decision to stay in Oconomowoc. Muffler introduced the idea of potentially offering a room tax rate discount to groups like film crews to incentivize them to stay and film in Oconomowoc. Rosek said he disagrees with the tax if it’s used to fill up the general reserve funds. He said he supports discussing using the money in each budget cycle. He said if the money is not spent, it should not be taken. b. Discussion/Action: Tourism Promotion & Development Initiatives Funding 2023 – 2026 and Budget Amendment up to $120,000 Duffy shared initiatives identified to use budget money toward. He explained projects would be completed over a span of several years. Of the eight items shared, commission members decided to remove two: large Adirondack chairs and community information kiosks. The idea of the community information kiosks was tabled at this time. Commission members had questions about what type of information would be put on them and what locations they would be located at. The group agreed using the tourism website is the best method at this time. In addition to ideas listed, Rosek added he would like to see lighting identifying the Fowler Lake walking route. Ninmann said the city needs a welcome center. Sonsalla made a motion for items not removed from the list; second by Boldig. Motion carried unanimously. Duffy said he will create a budget amendment to reserve funds to pursue these projects. The budget amendment will be presented to the Common Council at its July 18 meeting. 4. Ideas/Comments from Tourism Members In response to the initiatives shared, Rosek commented he thinks the large chairs are tacky and a waste of money. Knight questioned who would maintain the chairs and if money would be set aside to refurbish them. Ninmann said she felt the chairs worked in a specific location such as the beach. 2 5. Other Business None 6. Adjourn Motion to adjourn by Ninmann; second by Boldig. Motion carried unanimously. Minutes taken by: Paige Brunclik, Community Outreach/Services Asst. 3 MEMORANDUM TOURISM & ECONOMIC DEVELOPMENT Date: May 12, 2026 To: Tourism Commission From: Bob Duffy, Economic Development & Tourism Director Paige Brunclik, Marketing and communications Specialist Re: Proposed Mural for Fiesta Cancun RELATES TO THE STRATEGIC PLAN Strategic Goal- Create Tourism Destination Initiatives BACKGROUND As a result of a fire, it was necessary to rebuild Fiesta Cancun. The Architectural Commission approved windows on an alley wall; however, the applicant requested a modification due to the cost. As established during a September 4, 2024, Architectural Commission meeting, an after-the-fact approval for the building updates was granted on the condition that two murals be installed on the east wall (alleyway) to address the uninstalled windows. To ensure the final completion deadline of September 4, 2026 is met, it is necessary to begin the review process. Please keep the following guidelines in mind for your submission: • Approval Body: Murals are classified as art, not signage, per City Code 17.610(1). Therefore, the designs must be reviewed and approved by the Tourism Commission. • Collaboration: City staff is available to facilitate with you to ensure the designs meet municipal standards and follow the approval process. Attached are the proposed mural concepts provided for the Tourism Commission agenda. It is our hope this will allow ample time for any necessary revisions and the physical installation before the September 2026 deadline. 4 5 Mural Location 6 Possible extended mural of poppy field 7 Indoor Mural 8 9 Proposed Mural 10 Tourism Department Update Tourism Commission Meeting – May 2026 11 Our Team of Two! Tourism Commission Meeting – May 2026 Paige Brunclik Marketing & Communications Specialist 13 years with City Bob Duffy Director, Economic Development and Tourism 25 years with City 12 Tourism Department Overview Tourism Commission Meeting – May 2026 • Tourism separate from Economic Development Dept. • Solely funded by room tax generated from overnight stays in city • Advised by a 6-member Tourism Commision ~ Thank You! • Funds to be used in accordance with Wis. Stat. 66.0615 • Stimulate, promote, advertise and publicize tourism to the city and hotel community or commonly phrased, “To put heads in beds. ” 13 2025 Promotions Recap Tourism Commission Meeting – May 2026 • Lake Country DockHounds Woof Wharf/Partnership • Discover Wisconsin Promo Video • John McGivern MainStreets Ad • Travel WI Co-Ops: Email, featured listings on website • On Milwaukee: Weekend Preview, Holiday Guide, Beer Gardens, 4 Focused Articles with Instagram Reels • Oconomowoc Arts Center Playbill 14 2025 Promotions Recap Tourism Commission Meeting – May 2026 • Festival of Arts Guide – Back Cover • Summer Fun Guide • Holiday Wishbook • BRAVA Magazine Fall-Winter Print/Online Campaign • Fall Fest Stage Sponsor • Two-page Spread in Travel, Taste and Tour travel magazine 15 2026 Promotional Plans • Continue McGivern MainStreets Commercial • Spring/Summer Issue of Edible Madison • Spring Midwest travel focused issue of Travel Taste and Tour • Woof Wharf Glow Up • Lakeside & Northwest Quarterly magazines • S&B Travel Distribution to Chicago suburbs 16 2025 - 2026 AR Walking Tour Project 17 Placer Ai Tourism Commission Meeting – May 2026 18 19 20 Project Description / Action Working Ideas / Success Gage Cost Photo / Video Library Visit Oconomowoc will utilize and maintain the photo and video library established and updated to be used for all media to promote what is unique about Oconomowoc and the surrounding area. Create the ability to incorporate drone footage. Success will be measured by the increase number of images and videos in our library as well as increased engagment. By Staff. Tourism Website Update each page to have fresh content and match the recommended word count and increase use of keywords on each page for SEO. This will help our website on google and other search engines. Continually post new content and work with community partners to fill events calendar. Success will be measured by analytics and SEO feedback. By Staff. What’s Happening Wednesdays Calendar events submitted on VisitOconomowoc.com are pulled to make a weekly reel to let followers know what’s goig on in the city that week. Placed on Facebook and Instagram One of the largest weekly engaements on social. Great way to encourage calendar submissions from the community. RUNS: May (Memorial Day) - Sept (Labor Day) By Staff. Social Media Visit Oconomowoc will continue to create a social media marketing strategy with a unified voice and message for Facebook, YouTube, and Instagram. Explore option for Tik Tok, SnapChat, Pinterest. Success will be measured by social media engagement, including followers, likes, shares and web visitation from social media. Data check every 3 months. By Staff. Video Deployment Visit Oconomowoc will leverage recent video content targeting identified geographic and demographic markets showing what is unique about the area with an emphasis on off-peak and shoulder seasons. Existing B Roll and Marketing and Communications manager has expanded skill editing and creating videos. In Kind./By Staff updatedupdated In the following pages, we outline the strategies and tactics recommended to meet these goals. A comprehensive enactment of these strategies and tactics will yield the results necessary to reach the goals set forth in this marketing plan. [year-round] ONGOING 21 Project Description / Action Working Ideas / Success Gage Cost Drone Footage Work with Parks’ drone and plan to purchase department drone to develop library of footage of events, landscape, Downtown, shop local, new developments, etc. This library of footage will then be usable for future video marketing and b-roll for future projects for websites and social media. Have the option to get a drones license to assist this project. Success based on creating updated footage available for any topic/video. By Staff./In Kind Virtual Publications / Brochures Locate web services that provide publications online. More than just a PDF version. Such as one is able to flip pages. one option used in the past: http://en.calameo.com By Staff. Photo Shoots Identify what is needed / updates and create a list per season. Create an execution time frame, identify the key ‘who, what, where, when’ and recruit. Examples of topics to keep fresh photos for: - Outdoor Dining, lakeside, upper deck - Kids/Family Friendly - Quality of Life / Ocon. Lake Life / Winter - Drone - Events: 4th of July, German Christmas Market - ___________________ Shop Local & Holiday Shopping [photo shoots and video Quality of Life Video for Summer + Fall, Com- munity Center, Lodging, Shop Small, Dog Video, Holiday Train By Staff. Website Video Banner BOTH the City & Tourism Website have capabilities to host a rotating Video Banner. The City to stay relevant with Quality of Life video showcasing the variety of aspects of our community in short videos. To be updated seasonally, or as desired. By Staff Email Marketing Email marketing can broaden reach to promote events or simply Oconomowoc as a destination. Provide the content and marketing partners such as Travel Wisconsin use the content to reach thousands of emails on lists they have purchased. These lists are sorted by demographics such a location, age, interests, etc. therefore you can target specific groups you think would be interested in what you are promoting 2025 : Travel WI, email co-op By Staff. [projects that have the ability to be completed sooner - than - later] Short Term/Ongoing updatedupdated 22 Project Description / Action Working Ideas / Success Gage Cost Short Term Rental Handout Create a handout to have appropriate process and links to get the property in compliance with renting within the City. Include - - Ordinance - Where to register - Where to pay % 2021+: Staff worked with Attorney and Staff to create Application and Ordinance. 2022: Ordinance was passed by City Council 2023: Placed on City Website By Staff. Accessory Dwelling Units (ADUs) In order to expand potential income increases, offer an affordable way for residents to make addition income. 2025: City Planning Department completed: ADU designs, regulations, logistics for rentals This goes hand-in-hand with short term rentals, and educating residents on options. By Staff. Bike Map Updated our OWN in-house version of the City’ s Bike Map in 2022. Pocket-sized. To include Downtown, Oconomowoc Area and County Maps. Plan to update again once Interurban Trail Oconomowoc section is complete Creating a map that can be updated in-house and printed at our timeframe. 2022: Done in house 2025: Added on road signs to indicate bike route By Staff. Downtown Parking Map Take the Downtown Map created along side the Bike Map and expand to include ALL City Lots. Update our current map to the new basemap, include PD lot. Add the addresses of each parking lot. 2022: Done in house By Staff. City Basemap Create our OWN in-house basemap that can be used across ALL Departments. This is the most accurate map of the city that exists. Create a City Map that can be utilized for communication of events, detours, etc. 2025: Updated with changed topography By Staff. Fowler Lake Banner Program Create a banner program for the newly installed light poles in the Fowler Lake Parking Lot. Highlighting VisitOcon and our special events. Measure each banner location in the designated banner area. Design template. Solicit Event Directors. 2025 and 2026: Installed banners here with downtown banner update By Staff. Utility Box Wraps Create or work with local artist(s) to create a design, budget/fundraise and implement in a highly visible area. Work with the Utilities Department to get at least one Utility Box Wrapped in the City. By Staff / Utilities. Oz Plaza Complete the rest of the Yellow Brick Road adjacent to City Hall. 2023: Oz Plaza became a City Park Secured funding from council/donors 2024: Project completed, dedicated at Oz 85th anniversary August, September 2024 By Staff and/ or Non-Profit / Friends of Oconomowoc Parks & Trails [projects that have the ability to be completed sooner - than - later] Short Term/Ongoing updatedupdated updatedupdated updatedupdated 23 Project Description / Action Working Ideas / Success Gage Cost Mural / Art Brochure [accessible BOTH physically & virtually] Create a walking tour to showcase the Murals and Art installations around the City. 2022: Created online tour for murals. 2025: Added OToto-Mowoc Public Art Tour for newly installed Totos Art Tour created on virtual platform. Available on VisitOcon.com [Marketing Intern] - Physically: Create a tri-fold brochure a mini- booklet, or postcards. - Virtually: Evaluate each site, for best QR code placement. By Staff. Mural Program Expand murals in the Downtown. Murals are intended to create a public art component and a welcoming visual tapestry 2023: Oz Plaza Mural added 2025: Discussions began for underpass mural on east WI Ave bridge/overpass. Continue adding to the mural program. The murals create a public art component and a visual welcome tapestry as the first outdoor mural collection in Lake Country. By Staff. Hotel Room Triangle / Table Tent Create a partnership with the marketing teams at the individual hotels to design a triangle advertisement for placement in the rooms. Getting the triangle in the rooms, setting up a redirect to get analytics One fold would be unique to the hotel. Two folds would be advertisement for seasonal Tourism Staff created a template and mock up. [Marketing Intern] Print Cost TBD. [Relatively Low] Itineraries Pre-packaged trip ideas are a great way to inspire people to travel to your area. We brainstormed just the surface of what could attract folks to Oconomowoc where many from Minnesota to Chicago would be inclined to roam near home… People looking for great getaways that won’t break the bank and are in a low key, beautiful setting need to look no more, we have trip ideas for everyone. As we continue to embrace and enhance this marketing strategy we have discussed more partnerships with local businesses and lodging accommodations to create incentives for people to use these packages to create their trip itinerary. List of Trip Ideas: - Family Getaway – Kids under 5 **done - Family Getaway – Kids 5 and up - Bachelorette/ Bachelor Weekend - Romantic Getaway - Girls / Guys Weekend - Healthy Weekend for Couples **done - Going Solo - Bike and Hike - History Buffs - On the Water - Down on the Farm - Go Dog Go ** - Seniors on the Move - Bicycle Musts - Motorcycle - Let’s Ride - Kayak / Canoe - Fishing - Paddle board - Mental Wellness / Self Care - **Others______________________ By Staff. [projects that have the ability to be completed sooner - than - later... continued...] Short Term updatedupdated updatedupdated 24 Project Description / Action Working Ideas / Success Gage Cost Influencers / Bloggers These influencers have attained notoriety or respect by being a voice in their community – they could be local artists, campaigners, volunteers, sports coaches, etc. Follower counts can vary, but in rough numbers, you’ll usually find them sitting between 800 and 5,000. These people are not professional influencers, nor are they trying to be. They are defined by their position or profession in the community first. Hyperlocal influencers are a growing subset of micro-influencers, who have been giving A-list celebrity influencers a run for their marketing money in recent years. In fact, micro-influencers, with their smaller sets of followers, can generate engagement rates up to 60 percent higher compared to higher-profile influencers with much bigger follower lists. 2026: Shift is from influencers to “content creators” similar idea. In 2025 VisitOcon worked with On Milwaukee content creators and had a huge engagment return. In 2026, want to continue to explore this as well as a media FAM tour. Midwest_Meg Wisconsin Lifestyle & Cocktails Morgan Baker (findingherwayblog), born and raised here 4,582 followers Mainly focuses on shopping/ fashion, shop local? Khillfit, Illinois Fit/family focus 150,000 followers Lake Country Mom, already does local stuff All things local 3,736 followers Lee Pamittal,Local Already tags us in a ton, maybe could collaborate in an itinerary 18.7 k followers Dana Ivy ,Chicago Fashion and family (mom life) 10.5k followers A Phenomenal life, Chicago 2,540 followers Family/ lifestyle blogger TBD HR Partnership Meeting with healthcare / industrial / corporate marketing teams to educate where contracted employees stay. Do they have specific needs/desires while they are in Oconomowoc on a limited bases? Get in the forefront of their information dispersement to their employees and patient families. What established businesses have employees / contractors on long stays? Where do they stay? Be on the forefront of their information dispersement. What marketing materials/handouts do we need to create for them to disperse? Create a Welcome Bag / Folder? Staff created the Community Profile as a work- force recruitment tool. [Marketing Intern] By Staff. updatedupdated [ideas that will take a bit more time to figure out / plan...continued... ] Long Term 25 Project Description / Action Working Ideas / Success Gage Cost Winter Tourism Create a list of activities / events that would fill the gap of within the winter ‘slow time’ . Connect with outside lake communities to bring something new / different, that can be modified to an Oconomowoc Style. Also connect with local businesses to offer activities. Ideas: - Family Friendly Noon Years Eve Drop**done in 2021 - HUGE SUCCESS, NOW an Annual Event - Hamster Balls on Fowler Lake - Football Game (Moonlit Movies Style) - Bike Racers / Moto racers - Dog Sled Rides - Ice Fishing Master Calendar of Tournaments - Hot Chocolate Fest - Community Snowman contest / tour**prepped for 2021, no significant snow events :( ready to go - Bonfire on the Lake - Sledding - Cross Country Ski - Snow Shoeing By Staff. Destination Grant Program Create a Annual Destination Grant Program to facilitate and fund unique placemaking experiences in the City of Oconomowoc. Ability to create new events, permanent and temporary art installations, experience making, and recreational (?). - Should there be funding thresholds (ie. 1k, 5k, 10k opportunities, or not to exceed opportunities) -Should there be different categories (ie. interactive, temporary etc.) Staff to create program, Tourism Commission to review and support submittals. Potential Projects could Be: - Roundabout Lights (update for control) - Downtown Tree Lights Expansion (power brought to missing trees w/outlets) - Village Green Restroom Downtown Wayfinding Wall Sign - Lights on Peacock Dam - Visit Ocon Sign in the Downtown - Flying Monkey Campaign - Sidewalk Art between Whelan’ s & Fiesta - Traveling Art Exhibit - Inflatable Obstacle Course on the Lake - Laser Show - Skate Rentals - Fountain in Fowler - Kayak Rentals (un-manned) - Ice Rink Lights By Staff. 2025 Oconomowoc’ s 150th Sesquientennial Anniversary 2023=148th Birthday 2024=149th Birthday 2025=150th Birthday Create a year-long memorable celebration for the City of Oconomowoc. Brand the Celebration. ***Became a City on January 16th 1875 City hosted events, recognitions beginning with official birthday in January. Banner event was HOMETown Celebration in July. Partnered with the Chamber, Bank Five Nine and other supporters for successful year-long celebration By Staff / Historical Society [projects that have the ability to be completed sooner - than - later... continued... last page] Short Term updatedupdated 26 Project Description / Action Working Ideas / Success Gage Cost Welcome Center Have a tourism hub location that is located with easy accessibility to the public /street access. Our visitors / community members need access to information and this Welcome Center would fill that gap in the community. This could offer greater assistance for events, and event organizers that happen within the City that add value to our residents quality of life. Feasibility Study. Utilize the old Police Department for offices for DOBD, Chamber and Tourism/Community Development. Would host also as a Downtown event space collaboration / co-op. Utilize the east garage stall for event prep/execution. Incorporate public restrooms in the remaining two stalls. - Event shared space, conference room - Staffed by City, Organizations, Seniors, and Volunteers (rotate coverage) - Sell Oconomowoc themed merchandise - Consolidated dumpster (potential location) - Rental/Item check out (ie garbage cart) - Utilize the grass/short approach to the garage area to offer additional seating/picnic tables, bike rack and bike service center. - Funding potential: AARP Quick Challenge Community Grant, OAF TBD [ideas that will take a bit more time to figure out / plan...continued... last page] Long Term 27 Project Description / Action Working Ideas / Success Gauge Cost Photography Contest Engage amateur photographers to capture images that can be used for further promotion. Builds awareness of Oconomowoc as well. Needs to have a large incentive to attract participation and worthy submissions. TBD Geocaching Outdoor recreational activity in which participants use a Global Positioning System receiver or mobile device and other navigational techniques to hide and seek containers, called ‘geocaches’ at specific locations marked by coordinates. Create a specialized Oconomowoc themed ‘geocaches’ and hide throughout the City. Rotate seasonally. Work with local enthusiasts to develop program. By Staff. Scavenger Hunt(s) Create games in which we would prepare a list of specific items, which participants seek to gather or complete all items on the list, usually without purchasing them. Design for Adults, Seniors, and Kids Rotate seasonally. By Staff. Shop Local Coupon Book / City Tins Create a Oconomowoc specific shop local coupon book, similar to the City Tins currently available. Can be designed and utilized as a community fundraiser and awareness program. By Staff. Gift Card Offer gift cards for purchase that would be valid for most businesses throughout the City of Oconomowoc. City-wide friendly, not just based on specific organizations membership. TBD. Pre-packaged Deals Create and offer pre-packaged deals that would include assigned times and reservations. (Mini-Ocon Travel Agent) Weekenders: Friday - Sunday or Saturday - Monday Weekies: Tuesday - Thursday TBD Tour Guides Train Staff and advertise different City Tours Create our own tours, including transportation and/or join an outside group’s tour that showcases Oconomowoc. Historical, Boat, Walking, Haunted, Cemetery TBD Tour Bounce Backs Offer a bounce back to outside tour groups. Create a voucher that can be exchanged/ redeemed for their next visit. Could be in a form of a numbered voucher that would be redeemed for a gift card. TBD City Shuttle / Trolley Design a City Shuttle / Trolley loop that would incorporate the City’s major commerce centers. This shuttle would also allow for visitors an alternative way to explore the City. Maximize the locations along the WIS 67 route from I-94 to Downtown. This could also be used during MAJOR events (ie. Festival of the Arts, Fall Fest, German Christmas Market) to shuttle patrons to and fro large parking lots to the event location. TBD Downtown Historical Progression Story Map Design a visual tool showing the historical progression of the enhancements in the Downtown. 2025: As part of the 150th, created an Augumented Reality tour off the historic walking tour adding 5 3-D stops By Staff. / DPW/ digital designer [ideas that will take a bit more time to figure out / plan...] Long Term updatedupdated 28 City of Oconomowoc Tourism Fund 255 2027 Budget The Tourism fund is responsible for establishing Oconomowoc as a destination of choice for tourists using room tax revenues as required by the State of Wisconsin.  Destination development through branding & place making strate gies  Annual Community Guide development & distribution  Shop, dine & explore Local - Oconomowoc promotional efforts  Promote Oconomowoc events & happenings on City, County & State tourism websites Promote – The Oconomowoc Tourism Bureau engages in diverse, proactive and creative marketing and promotional strategies that promote and increase awareness of t he unique assets Oconomowoc has to offer to the visitor.  Enhanced social media outreach dedicated to Tourism & Events  Increased marketing, promotion and communications efforts  Implementation of targeted Tourism Destination Marketing Plan  Enhanced promotional efforts through Communications & Marketin g staff  Established O-Toto-mowoc public art tour  Chapman Park Enhancements: o Lake Country Trail Head restroom o Barn restoration, new patio and available seating o Established pollinator garden plantings to improve aesthetics at park  Enhanced digital version of Historic Walking tour with added a ugmented reality sites  Coordination & implementation of Oconomowoc Sesquicentennial annual events & celebration Guiding Principles Accomplishments Department Objective Department Services 29  Partnership promotions with Lake Country Dockhounds & WI Brewi ng Company Park  Promotional Efforts: 1. Promotional advertising: Social Media, SEO, Google, etc. 2. Short take tourism promotional videos 3. Discover WI Oconomowoc highlight episode 4. OnMilwaukee regional attraction efforts  Implement Tourism Destination Marketing Plan  Create additional virtual & tour stops/guides/itineraries  Increased destination attraction exposure through regional med ia outlets  Quality of Life photo shoots to update promotional ads  Oconomowoc Museum collaboration to enhance facility utilizatio n as destination  Implementation of additional community art/murals  Update destination attraction videos and social media content Description 2024 2025 2026 2027 Full-Time Employees/FTE 1.00 / 1.00 1.00 / 1.00 1.00 / 1.00 1.0 0 / 1.00 Part-Time Employees/FTE 0.00 / 0.00 0.00 / 0.00 0.00 / 0.00 0.0 0 / 0.00 Total Employees/FTE 1.00 / 1.00 1.00 / 1.00 1.00 / 1.00 1.00 / 1.00 Change from 2023 to 2024:  Addition of a full-time Marketing and Communications Specialis t position. 255-509-9100-111 Tourism Salaries Marketing & Communications Specialist 75.00% Economic Development Director 25.00% Community Events Coordinator – PRFD Dept 25.00% Deputy Clerk 5.00% City Clerk Administrative Assistant 5.00% 2027 Goals Staffing Summary Wage Account Allocations 30 5/12/2026 10:20:26 AM Page 1 of 2 Budget Report City of Oconomowoc, WI Account Summary For Fiscal: 2027 Period Ending: 05/31/2027 Fiscal Activity Variance Favorable (Unfavorable) Percent Remaining Current Total Budget Period Activity Original Total Budget Fund: 255 - TOURISM Revenue PUBLIC ACCOMMODATION TAX 565,000.00 0.00 -565,000.00 100.00 %0.00255-401-1210-509 565,000.00 INTEREST ON INVESTMENTS 1,500.00 0.00 -1,500.00 100.00 %0.00255-408-8110-509 1,500.00 PURCHASING CARD REBATE 600.00 0.00 -600.00 100.00 %0.00255-408-8430-509 600.00 Revenue Total: 0.000.00567,100.00 567,100.00 -567,100.00 100.00 % Expense TOURISM OUTSD SVS NON-IT 10,750.00 0.00 10,750.00 100.00 %0.00255-509-9100-210 10,750.00 TOURISM PROF SVCS IT 27,000.00 0.00 27,000.00 100.00 %0.00255-509-9100-211 27,000.00 TOURISM REP/MAINT CONT IT 1,575.00 0.00 1,575.00 100.00 %0.00255-509-9100-241 1,575.00 TOURISM POSTAGE 500.00 0.00 500.00 100.00 %0.00255-509-9100-311 500.00 TOURISM PRINTING 5,000.00 0.00 5,000.00 100.00 %0.00255-509-9100-313 5,000.00 TOURISM MEMBERSHIPS 500.00 0.00 500.00 100.00 %0.00255-509-9100-320 500.00 TOURISM PUBLICITY 171,750.00 0.00 171,750.00 100.00 %0.00255-509-9100-326 171,750.00 TOURISM TRAIN/TRAVEL 4,500.00 0.00 4,500.00 100.00 %0.00255-509-9100-330 4,500.00 TOURISM OPER SUP/EXP 10,250.00 0.00 10,250.00 100.00 %0.00255-509-9100-340 10,250.00 TOURISM TECHNOLOGY 10,450.00 0.00 10,450.00 100.00 %0.00255-509-9100-509 10,450.00 TOURISM DONATIONS 290,750.00 0.00 290,750.00 100.00 %0.00255-509-9100-720 290,750.00 TOURISM GRANTS 30,000.00 0.00 30,000.00 100.00 %0.00255-509-9100-730 30,000.00 Expense Total: 0.000.00563,025.00 563,025.00 563,025.00 100.00 % Fund: 255 - TOURISM Surplus (Deficit): 0.000.004,075.00 4,075.00 -4,075.00 100.00 % Report Surplus (Deficit): 0.00 0.004,075.00 4,075.00 -4,075.00 100.00 % 31 Budget Report For Fiscal: 2027 Period Ending: 05/31/2027 5/12/2026 10:20:26 AM Page 2 of 2 Fund Summary Fiscal Activity Variance Favorable (Unfavorable)Fund Period Activity Current Total Budget Original Total Budget 255 - TOURISM 0.000.004,075.00 4,075.00 -4,075.00 Report Surplus (Deficit): 0.00 0.004,075.00 4,075.00 -4,075.00 32 5/12/2026 10:26:59 AM Page 1 of 5 Budget Report City of Oconomowoc, WI Account Summary For Fiscal: 2027 Period Ending: 05/31/2027 Fiscal Activity Variance Favorable (Unfavorable) Percent Remaining Current Total Budget Period Activity Original Total Budget Fund: 255 - TOURISM Revenue PUBLIC ACCOMMODATION TAX 565,000.00 0.00 -565,000.00 100.00 %0.00255-401-1210-509 565,000.00 Budget Detail Description Units Price Amount Accomodations Tax 0.00 0.00 -565,000.00 INTEREST ON INVESTMENTS 1,500.00 0.00 -1,500.00 100.00 %0.00255-408-8110-509 1,500.00 Budget Detail Description Units Price Amount Interest on investments 0.00 0.00 -1,500.00 PURCHASING CARD REBATE 600.00 0.00 -600.00 100.00 %0.00255-408-8430-509 600.00 Budget Detail Description Units Price Amount Purchasing card rebate 0.00 0.00 -600.00 Revenue Total: 0.000.00567,100.00 567,100.00 -567,100.00 100.00 % Expense TOURISM OUTSD SVS NON-IT 10,750.00 0.00 10,750.00 100.00 %0.00255-509-9100-210 10,750.00 Budget Detail Description Units Price Amount Fowler Lake Fountain install & removal 0.00 0.00 750.00 Professional services for City sign installations 0.00 0.00 10,000.00 TOURISM PROF SVCS IT 27,000.00 0.00 27,000.00 100.00 %0.00255-509-9100-211 27,000.00 Budget Detail Description Units Price Amount Placer AI - cost share with Econ Dev 0.00 0.00 13,000.00 Tourism Website Civic Plus hosting 0.00 0.00 14,000.00 TOURISM REP/MAINT CONT IT 1,575.00 0.00 1,575.00 100.00 %0.00255-509-9100-241 1,575.00 Budget Detail Description Units Price Amount Website conversions by CivicPlus 0.00 0.00 1,575.00 TOURISM POSTAGE 500.00 0.00 500.00 100.00 %0.00255-509-9100-311 500.00 Budget Detail Description Units Price Amount Tourism material distribution 0.00 0.00 500.00 TOURISM PRINTING 5,000.00 0.00 5,000.00 100.00 %0.00255-509-9100-313 5,000.00 Budget Detail Description Units Price Amount Tourism printing (Bike Map, AR walking tour guide) 0.00 0.00 5,000.00 TOURISM MEMBERSHIPS 500.00 0.00 500.00 100.00 %0.00255-509-9100-320 500.00 Budget Detail Description Units Price Amount Membership CVB services to distribute Comm. Guide 0.00 0.00 500.00 TOURISM PUBLICITY 171,750.00 0.00 171,750.00 100.00 %0.00255-509-9100-326 171,750.00 Budget Detail Description Units Price Amount Brava Madison outreach 0.00 0.00 7,500.00 33 Budget Report For Fiscal: 2027 Period Ending: 05/31/2027 5/12/2026 10:26:59 AM Page 2 of 5 Fiscal Activity Variance Favorable (Unfavorable) Percent Remaining Current Total Budget Period Activity Original Total Budget Community Center - Community Guide ad 0.00 0.00 1,000.00 Community Center promotion 0.00 0.00 1,000.00 Community Guide & Map ads 0.00 0.00 3,500.00 Conley Media 0.00 0.00 2,000.00 Copy writing & Media outreach 0.00 0.00 4,000.00 Dockhounds Partnership 0.00 0.00 75,000.00 Email marketing & Promotion 0.00 0.00 5,000.00 Festival Arts Program Ad 0.00 0.00 1,250.00 Google tourism & event ads 0.00 0.00 1,000.00 Instagram and Social Media account widgets 0.00 0.00 500.00 Main Streets with John McGivern 0.00 0.00 15,000.00 Oconomowoc Arts Center ad & Promotion 0.00 0.00 2,500.00 On Milwaukee advertising/promotion 0.00 0.00 7,500.00 Online Engagement efforts 0.00 0.00 2,500.00 Premiere Bride 0.00 0.00 1,500.00 Summer Fun Guide 0.00 0.00 1,500.00 Tourism Promotional 0.00 0.00 5,000.00 Travel WI Deals Program 0.00 0.00 1,500.00 Travel WI Promotions 0.00 0.00 5,000.00 Video Content management 0.00 0.00 5,000.00 Wedding Wire Online listing - community center 0.00 0.00 15,000.00 Woof Wharf Tabletop branding - ballpark 0.00 0.00 8,000.00 TOURISM TRAIN/TRAVEL 4,500.00 0.00 4,500.00 100.00 %0.00255-509-9100-330 4,500.00 Budget Detail Description Units Price Amount Mileage reimbursement 0.00 0.00 500.00 Sister City Travel 0.00 0.00 2,500.00 Travel WI Meetings 0.00 0.00 1,500.00 TOURISM OPER SUP/EXP 10,250.00 0.00 10,250.00 100.00 %0.00255-509-9100-340 10,250.00 Budget Detail Description Units Price Amount Clock Tower Tunes Upgrade & Subscription 0.00 0.00 1,500.00 Creative Services 0.00 0.00 500.00 Downtown Banners/City Flags 0.00 0.00 3,000.00 Supplies for City Promotional items 0.00 0.00 3,500.00 Tourism Inquiry Materials 0.00 0.00 1,750.00 TOURISM TECHNOLOGY 10,450.00 0.00 10,450.00 100.00 %0.00255-509-9100-509 10,450.00 Budget Detail Description Units Price Amount Tech-System Support, Repairs, Maint, Depr 0.00 0.00 10,450.00 TOURISM DONATIONS 290,750.00 0.00 290,750.00 100.00 %0.00255-509-9100-720 290,750.00 Budget Detail Description Units Price Amount Bands At the Beach Sponsor 0.00 0.00 3,750.00 Chamber of Commerce sponsor 0.00 0.00 10,000.00 Chapman Park contribution 0.00 0.00 25,000.00 City Bike Route Map/Guide 0.00 0.00 3,000.00 City Center Enhancements 0.00 0.00 25,000.00 Community Enhancements 0.00 0.00 20,000.00 Downtown Banners 0.00 0.00 5,000.00 Downtown Enhancements 0.00 0.00 25,000.00 Downtown Plantings 0.00 0.00 2,500.00 Festival fireworks 0.00 0.00 5,000.00 Festival Week promotion 0.00 0.00 5,000.00 German Market 0.00 0.00 10,000.00 Historic Boat Tour collaboration 0.00 0.00 3,000.00 34 Budget Report For Fiscal: 2027 Period Ending: 05/31/2027 5/12/2026 10:26:59 AM Page 3 of 5 Fiscal Activity Variance Favorable (Unfavorable) Percent Remaining Current Total Budget Period Activity Original Total Budget Kid's Fest 0.00 0.00 5,000.00 Lake Country Wine Festival 0.00 0.00 3,500.00 Light Up the Lake Drone Show - Fowler lake 0.00 0.00 30,000.00 Moonlit Movies 0.00 0.00 5,000.00 Ocon Entrance Sign/Art Piece 0.00 0.00 35,000.00 Oconomowoc Historical Society Support 0.00 0.00 15,000.00 Parades 0.00 0.00 5,000.00 Trail head information board/signage 0.00 0.00 15,000.00 Visit Ocon benches as tourism assets 0.00 0.00 20,000.00 Visit Ocon Bike Racks 0.00 0.00 5,000.00 Water Tower Branding contribution 0.00 0.00 10,000.00 TOURISM GRANTS 30,000.00 0.00 30,000.00 100.00 %0.00255-509-9100-730 30,000.00 Budget Detail Description Units Price Amount Create Destination Enhancements 0.00 0.00 30,000.00 Expense Total: 0.000.00563,025.00 563,025.00 563,025.00 100.00 % Fund: 255 - TOURISM Surplus (Deficit): 0.000.004,075.00 4,075.00 -4,075.00 100.00 % Report Surplus (Deficit): 0.00 0.004,075.00 4,075.00 -4,075.00 100.00 % 35 Budget Report For Fiscal: 2027 Period Ending: 05/31/2027 5/12/2026 10:26:59 AM Page 4 of 5 Group Summary Fiscal Activity Variance Favorable (Unfavorable) Period ActivityAccount Typ… Current Total Budget Original Total Budget Percent Remaining Fund: 255 - TOURISM Revenue 0.000.00567,100.00 567,100.00 -567,100.00 100.00 % Expense 0.000.00563,025.00 563,025.00 563,025.00 100.00 % 0.000.004,075.00 4,075.00 -4,075.00Fund: 255 - TOURISM Surplus (Deficit): 100.00 % Report Surplus (Deficit): 0.00 0.004,075.00 4,075.00 -4,075.00 100.00 % 36 Budget Report For Fiscal: 2027 Period Ending: 05/31/2027 5/12/2026 10:26:59 AM Page 5 of 5 Fund Summary Fiscal Activity Variance Favorable (Unfavorable)Fund Period Activity Current Total Budget Original Total Budget 255 - TOURISM 0.000.004,075.00 4,075.00 -4,075.00 Report Surplus (Deficit): 0.00 0.004,075.00 4,075.00 -4,075.00 37