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City of Oconomowoc Bureau of Economic Development & Tourism Meeting Minutes May 18, 2026 This meeting was called to order by Chairman Frankowski. Members present: Alderman Zach Frankowski, Kathryn Brisk, Burdus Galbraith, Skylar Suttner, Sara Ninmann and Mark Knight. Excused: Laurie Muffler Staff present: Mark Frye, Bob Duffy and Paige Brunclik 2. Consider/Act on the Meeting Minutes: Motion by Ninmann to approve the July 10, 2023 minutes; second by Galbraith. Motion carried unanimously. New Business 3a. Consider/Act on mural proposal by Fiesta Cancun: Duffy explained that the Architectural Commission directed Fiesta Cancun to provide up to two murals on the alley facing wall of their building after they did not install windows as original plans showed. The building was reconstructed in 2024 following a fire. Architect for the project, Ken Krahe explained location adding that the mural concept presented would tie into the Oz theme in downtown and people can pose for photos. Brisk said she initially questioned if the theme was an Oz overload, but after noticing the design is interactive she said it’s more appealing. Ninmann also questioned if it was too redundant with the Oz theme. Knight questioned if more murals would be added further down the side of the building. Krahe said they could certainly look at that in the future, but the focus is the requirement of the current mural. Frankowski asked if the design would go to the Architectural Commission for review. Duffy said no, that the Tourism Commission is the approving body. He added info could be shared with the Architectural Commission. More discussion on the ability to take a photo of the entire proposed design given the space constraints of the alley. Ninmann suggested reducing the size of the design to allow it to provide a better opportunity to take photos. Comments were made about simplifying the design and removing elements. Installation deadline is by September. Ninmann made a motion to approve an Oz themed mural, but with refinements and asked to see a new simplified design. Second by Knight. Motion carried unanimously. 3b. 2025 Overview/ 2026 Highlights: Brunclik shared a powerpoint of tourism promotions done in 2025 and 2026. 3c. Visitation Report: Duffy shared information about the purchase of software, Placer Ai, which is used to retrieve traveler and market data in this area. Knight commented his excitement to dig into this information more regarding traveler behavior and where overnight visitors are staying and coming from. 3d. Marketing Strategy Update: Duffy explained a formal marketing strategy was created by staff in 2020. He gave an overview of the strategy document sharing updates on items included. Brisk asked what happened to apps that used to have information about Oconomowoc? One of the apps was managed by the Downtown Oconomowoc Business District. Ninmann said the district app dissolved around the same time the district quit operating and the Chamber took over the events the district managed. Brisk noted an app might be a good option for businesses to share information adding it would be nice to have one place to find information. Ninmann agreed the idea could possibly be revisited. 3e. 2027 Budget Proposal: Duffy gave an overview of the 2027 proposed Tourism budget included in the agenda packet. 3f. Additional 2027 ideas and initiatives: Ninnman said she would like to see signs or features connecting the Pabst Farms area to downtown. He said it feels very disconnected now and wants it to be more connected. She also asked what the next steps were for the commission? Duffy said he will plan a future meeting to bring the 2027 budget back to the group for approval. He added it will be another opportunity to share ideas. 5. Other Business: None 6. Adjourn: Motion by Ninmann to adjourn. Second by Galbraith. Motion carried unanimously.