Revised - Plan Commission Agenda Packet - 6:00 PM
City of Oconomowoc · Waukesha County · meeting of Apr 8, 2026 · Agenda packets
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REVISED
City of Oconomowoc
Plan Commission
Wednesday, April 8, 2026 - 6:00 PM
City Hall - Council Chambers
174 E. Wisconsin Ave. Oconomowoc, WI 53066
Notice: If a person with a disability requires that the meeting be accessible or that materials at the
meeting be in an accessible format, call the City Clerk’s office at least 48 hours in advance to request
adequate accommodations. Tel: (262) 569-2186
1. Call to Order, roll call and confirmation of appropriate meeting notification
2. Approval of previous meeting minutes
a. Minutes of March 4, 2026
3. Comment from Citizens specific to items on this meeting agenda
4. Regular Business
a. Consider/act on the Food Truck Permit for Bangin' Burgers for a Food Truck Renewal for
calendar year 2026, located at 1296 Summit Avenue (Summit Center Marketplace).
b. Consider/act on the Food Truck Permit for Anytime Arepas for an initial Food Truck request
for calendar year 2026, located at 212 E. Wisconsin Avenue.
c. Consider/act on Resolution PC26-R3356 for the Disposition of Public Property consisting of
255 SF to be transferred to 150 E. Wisconsin Avenue.
d. Consider/recommend Ordinance 26-O1122 to amend the Planned Development Overlay
District PD-3-24 (Pabst Farms Town Centre) for Marcus Corporation, located at the NE
corner of I-94 & Summit Ave, tax key OCOC 0633.999.030. (Item was postponed 3/4/26).
e. Consider/recommend Resolution 26-R3361 Vacating a Portion of Olympia Fields Drive,
abutting the property with the parcel address of 1400 Summit Avenue.
5. Planning Department Correspondence
a. February
6. Adjourn
Gina Kozlik, City Clerk
City of Oconomowoc
Members of other city governmental bodies (boards, commissions, committees, council, etc..,) may attend the above noticed
meeting of the Plan Commission in order to gather information. The only action to be taken at the above noticed meeting will be
action by the Plan Commission. Plan Commissioners should notify the City Clerk’s Office at (262) 569-2186 if they are unable to
attend.
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Plan Commission - March 04, 2026
City of Oconomowoc
Plan Commission Meeting Minutes
March 4, 2026 - 6:00 PM
Members Present: Valley, Ellis, Magnus, Wickman, Frederick and Gross
Members Absent: Vande Zande
Also Present: Frye, Dehnert, Gallo, Riffle
Chairman Magnus called the Plan Commission meeting to order at 6:00 PM.
Magnus requested a minute of silence for the servicemen and people who lost their lives in the middle east the
last 4-5 days.
2. Approval of previous meeting minutes-February 4, 2026:
Motion by Valley to approve the February 4, 2026 minutes; second by Ellis. Motion carried 6-0.
3. Comment from Citizens specific to items on this meeting agenda: None.
4a. Consider/act on the Food Truck Permit for Lai Thai Kitchen for a Food Truck Renewal for calendar
year 2026 located at 536 E. Wisconsin Avenue:
Gallo explained the applicant is requesting renewal of his food truck permit for 2026. He had power installed last
year; is located on a vacant site; the site contains 2 tables and chairs with room for parking; and the property
owner approves of this request. Gallo recommended approval with 5 conditions.
Motion by Ellis to approve the food truck permit for Lai Thai Kitchen at 536 E. Wisconsin Avenue, subject to the 5
conditions listed in the staff report; second by Wickman. Motion carried 6-0.
4b. Consider/act on the Food Truck Permit for Taqueria Doblado for a Food Truck initial request for 2026
located at 202 E. Wisconsin Avenue:
Gallo reported this is for a new food truck permit for this applicant due to changing the location of the truck to their
grocery store. The site will also have a previously approved hot dog cart along with the grocery store. The
property owner provided a detailed site plan showing parking for 7 vehicles. Gallo was concerned with a 24’ long
truck being located on a 35’ wide lot and questioned snow storage. Gallo noted the property owner has indicated
his approval and said they can use the dumpster on the 212 E Wisconsin Avenue parking lot. Gallo added there is
a concern by the Clerk’s Department that alcohol may be purchased inside the grocery store to be consumed by
the food truck or hot dog cart. Gallo was also concerned for pedestrian traffic in the parking lot with cars turning
into the grocery store. Members comments included concern with losing parking because of the food truck; agree
with Gallo’s suggestion that the truck come back in August to see how things are going; asked if people had tried
to go out the entrance onto Wisconsin Avenue; and suggested placing tables over by the truck and the hot dog
stand. Mike Herro, property owner, said he wants people using the parking stalls at this location and the one next
door; 7 stalls are a lot of stalls in the downtown; and the truck should not hinder traffic. Maria on behalf of the
owner of the truck said they want to have the tables and chairs by the truck like before; and they will make sure a
sign about the alcohol in the grocery store.
Motion by Wickman to approve the food truck permit for Taqueria Doblado at 202 E. Wisconsin Avenue, subject to
the 5 conditions listed in the staff report along with a new condition that the applicant must install a sign to inform
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Plan Commission - March 04, 2026
the public about the ordinance related to alcohol consumption in a public place; second by Frederick. Motion
carried 6-0.
4c. Consider/recommend the Certified Survey Map for 628 George Street to divide 1 residential lot into 2
lots:
Gallo explained the applicant is requesting approval to divide his property into 2 lots. Lot 1 will contain 7,398 sf
with the existing home on it. Lot 2 will contain 7,097 sf and should be able to fit an approximate 3,250 sf building.
Gallo recommended approval. Members asked if there was any input from the neighbors, and Gallo said there
have been none.
Motion by Wickman to recommend the Certified Survey Map at 628 George Street; second by Valley. Motion
carried 5-1 (Ellis).
4d. Consider/recommend the Final Plat for Prairie Creek Ridge Addition #11 located at the SW corner of
the intersection of Brown Street and CTH K:
Gallo explained this is for approval of a Final Plat for 88 single-family homes in the last phase of this development.
A Planned Development Overlay was previously approved, and the Plat contains a variety of lot sizes. Gallo
recommended approval. Members thanked the owner for working on affordable housing in this development.
Motion by Ellis to recommend the Final Plat for Prairie Creek Ridge Addition #11 located at the SW corner of the
intersection of Brown Street and CTH K; second by Valley. Motion carried 6-0.
4e. Consider/recommend Ordinance 26-O1122 to amend Planned Development Overlay District PD-3-24
on the Pabst Farms Town Centre for Marcus Corporation located at NE corner of I-94 and Summit Avenue,
tax key OCOC 0633.999.030:
Gallo explained this property is located in Area 1 of the original Planned Development for Pabst Farms. The
current request is to change the layout by moving the entertainment area out along the road and the 5 smaller lots
located where the entertainment area was. Gallo said language in the PD ordinance will be updated to reflect this
change; Item 11 will be changed to clarify that car washes are prohibited in this area; and a letter was received
earlier today from Pabst Farms supporting the amendment. Gallo shared the following concerns: there are 4 car
washes within close proximity, and there is concern over the impact it would cause on the existing infrastructure;
the kink in the roadway causes an issue for a parking lot; an access point is located near Fleet Farm’s road for
their yard; the front entrance of the theatre should stand out more; the pie shaped lot of the theatre is over parked;
and there are other options so he doesn’t want the applicant to think this is the final layout. Eric Olson of B & G
Realty on behalf of Marcus Corporation explained the building will be 50-60,000 sf with a set number of parking
stalls around it which is why the road has a jog; the uses of the lots along the road are unknown which could affect
parking counts; there is an opportunity for improvements to access the parking lot through other roads rather than
the one by Fleet Farm; the parking shown by the jog may not even be needed; and has not asked for the change
in the PD ordinance regarding car washes. Members asked how often the whole parking lot will be needed; what
food/drink will be available; and what about continuing Pabst Road and move the Marcus building more northwest.
Olson said summer and Christmas are the busiest seasons; there will be concessions available; and need to keep
the road the way it is planned because of the McDonald’s. Members comments included there are a lot of issues
with this request; not comfortable voting tonight; the relocation of the lots is not the issue-the car wash is; and
thinks this item should be postponed and brought back next month. Gallo provided options to the members
including action, postponement and/or with conditions. Olson said the car wash is outside of the scope of what
they are asking for; the traffic flow is not problematic; their plan is to build this year; they are not proposing the car
wash language; and the car wash was allowed at Fleet Farm and this is not equal treatment for similar uses. Gallo
said everything is under consideration because the request is to amend the PD; they have to make sure the
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Plan Commission - March 04, 2026
development plan works; and he feels some improvements could be made to it. Members suggested any ideas
can be presented to Gallo which could be presented at the March 17 Public Hearing.
Motion by Magnus based on just receiving a letter that the members need to read in detail and understand, to
postpone action to amend the Planned Development Overlay District PD-3-24 and direct City Staff to work with
the Marcus Corporation to try to address some of the things that have been brought up and recommend that if
there are any ideas that are positive they can bring them up during the already scheduled public hearing on March
17; second by Ellis. Motion carried 6-0.
4f. Consider/recommend a text amendment to Chapter 18 Platting and Subdivisions to amend Section
18.01(2) Development Type:
Gallo explained this ordinances changes the timeline for approval of condominium plats to match Wisconsin
Statutes which require them to be completed within 10 working days or it is considered approved. Gallo said this
is a housekeeping item and recommends approval. Members asked if the ordinance could be changed so our
code is in compliance with Wis Stats 703.11 and remove the reference to the number of days.
Motion by Ellis to recommend to Council the Subdivision & Platting Ordinance text amendment to amend Section
18.01(2) and create 18.01(3) regarding Condominium Plats and remove the reference to 10 days and refer to the
State Statutes; second by Gross. Motion carried 6-0.
5. Planning Department Correspondence
a. January:
Gallo said in the month of January there were no requests for special events; 3 letters sent for non-compliance
issues; and 2 request for occupancy of a new business. Gallo congratulated Gross for his 27 years of service to
the City and the Mayor for his leadership.
b. Proclamation:
Magnus read the Proclamation for Gross into the record. Members congratulated Gross.
Motion by Gross to adjourn the meeting at 7:35 PM; second by Magnus. Motion carried 6-0.
________________________________
Chris Dehnert, Deputy City Clerk
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Bangin’ Burgers
Planning Staff Report
City of Oconomowoc
Plan Commission –4/8/2026
Food Truck Application Review
Property Location: 1296 Summit Avenue, Summit Center Marketplace
Property Owners: Summit Center Marketplace, LLC
Jerry Erdmann
1288 Summit Avenue, Suite 107-266
Oconomowoc, WI 53066
Applicant: Justin Wiercyski
386 Willington Drive
Hartland, WI 53029
Existing Zoning: GC – General Commercial Zoning District
Location Map
Summary: The applicant submitted plans for the reapproval of a food truck to
operate at 1296 Summit Avenue for the 2026 calendar year. This is a
renewal request for a full calendar year food truck for this location.
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Bangin’ Burgers Food Truck – April 8, 2026
Food Truck Application Yearly – Page 2
Application Overview:
This is the renewal request for a yearly food truck for Bangin’ Burgers.
The Planning Department issued a “Temporary” food truck permit for this business in
April 2023. By ordinance the Planning Department may issue a temporary permit for
food trucks that are not to exceed four months.
The applicant was approved in 2023, 2024 and 2025 by the Plan Commission for an
annual permit and now he would like to continue in 2026.
Property owner signed the yearly application.
Food Truck Checklist – Per Ordinance 17.111(10)
Very precise requirements were established for food trucks relating to the site plan and
their operations. Below is a listing of the requirements:
Requirements Compliance Non-Compliance
Application
Vendor Information X
Description of Truck (Photos) X
Description of sale items X
Vendor License from Waukesha Co. X
Site Plan X
Property Owner Permission X
Plan of Operations X
Application Fee X
Inspections X
Location Requirements
30’ from Residence X
10’ from Building Entrance X
10’ from Food Truck X
10’ from public sidewalk X
25’ from wetland / waterway X
300’ from public / private school X
Alcohol / Tobacco (not allowed) X
Waste Products (keep area clean) X
Utilities X
Lighting X
Litter X
Tables / Chairs (two max tables / eight chairs) X
Signage (Truck, one sandwich board 2’x3’) X
Music X
Restrooms (not applicable – need 3 trucks) X
Overall number of trucks in City (currently at 5) X
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Bangin’ Burgers Food Truck – April 8, 2026
Food Truck Application Yearly – Page 3
Truck / Site:
The trucks location and the tables are shown in the application site plan. Below is an
aerial photo of the site with the proposed truck location identified.
Seating:
The applicant is allowed by ordinance 2 tables and 8 chairs.
Days / Hours:
The trailer would be open for business from 11:00 am until 7:00 pm, Wednesday
through Sundays.
Outside Storage:
The operations include an outdoor trash can, propane tanks, fridge, and tables.
Parking:
There is adequate on-site parking for customers and employees.
Lighting:
No lights.
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Bangin’ Burgers Food Truck – April 8, 2026
Food Truck Application Yearly – Page 4
Signage:
There is signage on the truck.
Planning Comments:
The food trailer conforms with all the zoning regulations.
Recommendation:
Plan Commission APPROVE the food truck application plans for Bangin’ Burgers at
1296 Summit Avenue, subject to the following:
1. The approval is good until December 31, 2026. Applicant shall come back to the
Plan Commission in December for approval to operate in 2027.
2. Applicant is allowed a maximum of 2 tables and seating for 8.
3. One non-truck sign is allowed.
4. Inspections by the Fire District and Building Inspection shall be conducted as needed.
5. The food truck shall only operate between the hours of 10:00am to 10:00pm, Monday
thru Sunday.
Submitted by: ______Jason Gallo_____________________________
Jason Gallo, AICP
City Planner/Zoning Administrator
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Anytime Arepas Food Truck
Planning Staff Report
City of Oconomowoc
Plan Commission –4/8/2026
Food Truck Application Review
Property Location: 212 E. Wisconsin Avenue
Tax Key Number OCOC 0563.086
Property Owners: Sandy Creek, LLC
156 E. Wisconsin Avenue
Oconomowoc, WI 53066
Applicant: Leonel (Leo) Farfan
1525 Green Street, Apt. 416
Sheboygan, WI
Existing Zoning: MC – Mixed-Use Commercial Zoning District
Location Map
Summary: The applicant submitted plans for the initial food truck approval to operate
at 212 E. Wisconsin Avenue for the 2026 calendar year. Previously a
different truck (Taqueria Doblado) has been operating at this location.
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Anytime Arepa – April 8, 2026
Food Truck Application Renewal – Page 2
Application Overview:
The truck is requesting initial approval by the Plan Commission for 2026. If the
applicant is approved and wants to return in 2027, a renewal permit is required.
Very precise requirements were established for food trucks relating to the site plan and
their operations. Below is a listing of the requirements:
Food Truck Checklist – Per Ordinance 17.111(10)
Requirements Compliance Non-Compliance
Application
Vendor Information X
Description of Truck (Photos) X
Description of sale items X
Vendor License from Waukesha Co. X
Site Plan X
Property Owner Permission X
Plan of Operations X
Application Fee X
Inspections X
Location Requirements
30’ from Residence X
10’ from Building Entrance X
10’ from Food Truck X
10’ from public sidewalk X
25’ from wetland / waterway X
300’ from public / private school X
Alcohol / Tobacco (not allowed) X
Waste Products (keep area clean) X
Utilities X
Lighting X
Litter X
Tables / Chairs (two max tables / eight chairs) X
Signage (Truck, one sandwich board 2’x3’) X
Music X
Restrooms (not applicable – need 3 trucks) X
Overall number of trucks in City X
Truck / Site:
The Truck, the location and the tables are shown on the submitted site plan.
Seating:
Per the ordinance, they are only allowed two tables and up to 8 seats. These trucks are
intended to be street food, not full restaurants. The truck has only 2 tables that allows
up to eight people to sit, four per table. The seating is in compliance with the ordinance.
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Anytime Arepa – April 8, 2026
Food Truck Application Renewal – Page 3
Other uses on site:
The garbage dumpster is enclosed.
Parking:
There is adequate on-site parking for customers and employees.
Lighting:
There is no lighting on site for this use.
Future Development:
It should also be noted that this site may develop into a full food truck court. If this
happens, the overall plan will need to be reviewed by both the Plan Commission and
Common Council. The time frame for this is unknown.
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Anytime Arepa – April 8, 2026
Food Truck Application Renewal – Page 4
Planning Comments:
This area is a catalytic redevelopment area & tax incremental district (TID). This is not
the highest and best use of the property or tax increment generator. The zoning
ordinance does allow this use to occur. Hopefully in the near future, the property owner
will either expand the operations into a more established food truck court or have the
trucks removed & develop into a substantially higher value Downtown establishment.
Inspections are required by both the Fire District and Building Inspection Departments.
It has been noted there are electrical and utility connections to the adjacent buildings.
These connections should be verified that they are safe, appropriate and acceptable.
Recommendation:
Plan Commission APPROVE the food truck renewal application for Anytime Arepas at
212 E. Wisconsin Avenue, subject to the following:
1. The approval is good until December 31, 2026. Applicant shall come back to the
Plan Commission in December for approval to operate in 2027.
2. Applicant is allowed a maximum of 2 tables and seating for 8.
3. Inspections by Fire District and Building Inspection shall be conducted as
needed.
4. Hours of operation shall be only conducted between 10am to 10pm, daily.
Submitted by: _____Jason Gallo________________
Jason Gallo, AICP
City Planner/Zoning Administrator
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MEMORANDUM
PLANNING DEPARTMENT
Date: March 26, 2026
To: Plan Commission Members
From: Mark Frye, City Administrator / Jason Gallo, City Planner
Re: WAO, LLC – Parcel / Land Sale – Resolution 26-R3349
RELATES TO THE STRATEGIC PLAN
Strategic Goal – Focus on Community Growth – A. Research & Plan for City Development
3. Promote Downtown Development
BACKGROUND
The City was approached by a Downtown property owner to purchase 255 SF of a remnant parcel owned
by the City, to be attached to neighboring property of 150 E. Wisconsin Avenue. In accordance with
Wisconsin Statute §62.23(5), matters related to public property disposition are to be referred to the Plan
Commission for recommendation to the Common Council.
ADDITIONAL ANALYSIS
The area has a trapezoid shape and is located between two existing buildings. The owner’s intent is to
purchase the land from the City and attach it to the property they own at 150 E. Wisconsin Avenue. The
area will be an employee break area. The City is currently doing nothing with the area and has no future
plans for the land.
FINANCIAL IMPACT
The City and Property Owner have discussed the future sale of this area. A sale price has been agreed
upon based on the average assessed land value of the abutting properties.
RECOMMENDATION
Staff recommend accepting the WAO, LLC remnant parcel proposal, and direct the Mayor, City Staff and
City Attorney to finalize the real estate transaction.
SUGGESTED MOTION
Motion to approve Resolution 26-R3349 Authorizing the Sale of City Owned Real Estate located adjacent
to 150 E. Wisconsin Avenue.
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PLAN COMMISSION
RESOLUTION NO. PC-R3356
RESOLUTION RECOMMENDING SALE OF PUBLIC PROPERTY
WHEREAS, in accordance with Wisconsin Statute §62.23(5), matters related to public
property sale are to be referred to Plan Commission for recommendation to the Common
Council; and
WHEREAS, the City was approached by WAO, LLC, business owner at 150 E.
Wisconsin Avenue related to the acquisition of a 255 square foot remnant parcel; and
WHEREAS, the applicant identified the use of the space will be a future break area for
the employees of said adjacent business; and
WHEREAS, City Staff investigated the opportunity and determined that no adverse
impacts would result if sold.
NOW THEREFORE BE IT RESOLVED THAT, the Plan Commission
recommends the sale of public property located adjacent to 150 E. Wisconsin Avenue
as described in Exhibit A.
DATED:____April 8, 2026_________ CITY OF OCONOMOWOC
By:_____________________________
Dean Frederick, Acting Chairman
Plan Commission
ATTEST:
____________________________
Christine Dehnert, Secretary
Exhibit A
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Pabst Farms Town Centre
Planning Staff Report
City of Oconomowoc
Plan Commission –4/8/2026
Planned Development Amendment
Property Location: Located at the NE corner of Summit Avenue and I-94
Property Owner: B&G Realty LLC and B&G Exchange I LLC
111 E. Kilbourn Avenue Suite 1200
Milwaukee, WI 53202-6628
Applicant: Eric Olson, Director of Real Estate
Marcus Corporation
Address Same as Owner
Current Zoning: GC General Commercial w/ Planned Development Overlay
Proposed Zoning: Same, modification to the General Development Plan
Location Map
Summary: An application was submitted to amend the existing Pabst Farms Town
Centre Planned Development (PD-3-24). The area being amended is
16.53 acres located on the NE corner of Summit Avenue and I-94,
consisting of parcel tax key number OCOC 0633-999-030.
SUMMIT AVENUE
PABST FARMS BLVD.
Interstate I-94
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Pabst Farms Town Centre – Page 2
Planned Development Amendment – 4/8/26
History: (Changes from prior report in bold font)
(Existing Planned Development)
This site is part of an approved Planned Development Overlay called the Pabst Farms
Town Centre. The PD was first submitted to the City in 2006 (18 years ago). The site
has gone through several renditions and has evolved. The most recent General
Development Plans approval was in 2024. To date the overall PD area has been
constructed with Fleet Farm, UW Credit Union, a retail multi-tenant building, and the
Pabst 59 mixed use development with Innovation Buildings and Apartments have been
approved. There was also a McDonalds Restaurant approved along Summit Avenue.
The Town Centre area is being developed per the approved General Development
Plans.
At the time of the last approval, this 16.5-acre site located between Fleet Farm and
Summit Avenue, was shown with four different layouts as the end user was not finalized
in 2024. There were talks with Marcus, so one of the options was for this area to be
designated as “Entertainment Use”. Marcus had little input in the overall layout.
This item was discussed by the Plan Commission on March 4th, 2026. During that
meeting the application was postponed to the April meeting. The applicant has
made several changes and updated the plan sheets. The six site plan updates are
explained in the attached letter dated March 24, 2026. There is a new request to
increase the proposed lot coverage from the district allowance of 75% to 90%.
(Proposed Planned Development)
Since that time, Marcus has purchased 16.5 acres. They are asking to reconfigure the
16.5-acre area shown as Area #1 in the prior staff report.
Area #1
Area #2
Area #3
Fleet
Farm
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Pabst Farms Town Centre – Page 3
Planned Development Amendment – 4/8/26
Language below was included in the previous Planning Staff Report in 2024.
“Area #1
The applicant (Peter Bell, Pabst Farms) does not know what the final layout will be for
area #1. Most likely, the GDP for these lands will be amended once plans are finalized.
In the submittal, there are 4 options for this area. Three with layouts of various building
footprints and one general layout that discusses a future entertainment venue. The
applicant is asking for flexibility from the City to allow development on this particular site
as the market allows. Staff feels this is an incredibly important location in the City,
being a gateway to the City for people exiting from I-94 or driving into the City from
Summit Avenue.”
With that said, a condition was placed in the Planned Development Ordinance that
stated:
Condition #1
“When the specific layout is determined for his part of PD-3-24, the applicant shall
return to the City Plan Commission and Common Council for final approval of said
General Development Plan for this portion of the Town Centre area.”
Summary:
This application basically flips the layout to have the major entertainment use building
further away from I-94 and closer to Town Centre Way. Staff feels due to the
topography of I-94 off-ramp and Summit Avenue; they want better visibility of the
entertainment use building. The other 5 outlots are being moved from abutting Town
Centre Way, to being closer to I-94 and Summit Avenue.
Use:
There is no Comprehensive Plan Amendment or Rezoning of the underlying districts
being requested. The current zoning is GC; General Commercial and the zoning is to
remain in effect. Future uses will be required to conform with the underlying zoning.
Site Plan:
The Plan Commission is only acting on the Planned Development (PD) zoning
amendment. Detailed Site Plans will come back for review in the future.
Staff feels the changes made by the applicant since the March Plan Commission
meeting will improve the traffic flow and the individual layouts for the proposed
lots.
Architecture:
The Architectural Commission will review all the buildings for design, materials & colors.
Planning Staff will ensure the building design is compatible with the existing
development.
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Pabst Farms Town Centre – Page 4
Planned Development Amendment – 4/8/26
Lot Coverage:
Since the March Plan Commission meeting, it was determined the proposed lot
coverage may exceed the underlying zoning requirement of a maximum of 75%.
This includes the building rooftop and all parking and driveway areas. Since the
stormwater is directed to an off-site detention pond, this area was set up to
maximize lot coverage. The City confirmed that the stormwater area can
accommodate the requested increase from 75% coverage to 90%. Per the
attached email, the pond will be able to handle the increased run-off.
Planner’s Final Thoughts:
Overall Planning is very pleased that Marcus is moving forward with development on
the lands they purchased. This area was not finalized in 2024, and it was well
documented that this area was to be changed sometime in the future. That time is now.
Overall Staff understands the importance of having good visibility of the entertainment
building and supports the flipping of the general development plan. The City is not
approving the specific site plan and proposed uses at this time.
The other change in the PD ordinance that Planning Staff wanted to clarify was in
Condition #9 – Developer Prohibited Uses. In-Vehicle Sales and Service was identified
as a prohibited use, except for banks, financial institutions, pharmacies and restaurants.
All other vehicle drive-thru uses are therefore prohibited. Staff added “carwashes are
prohibited” to clarify that carwashes are not allowed. It was the intent when the PD was
initially drafted not to allow vehicle related uses within this area of the City.
Other than language in Condition #1 – General Development Plan, Condition #10
increasing the maximum lot coverage, & Condition #11 – Prohibited Uses, all other
language is the same as the prior PD Ordinance approved in 2024.
Recommendation:
1. Plan Commission Recommend Ordinance 26-O1122 to amend PD-3-24 for the
Pabst Farms Town Centre within Pabst Farms.
Submitted by: _____Jason Gallo_______________________________
Jason Gallo, AICP
City Planner/Zoning Administrator
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ORDINANCE NO. 26-O1122
AN ORDINANCE TO AMEND, RE-CREATE AND RE-STATE CERTAIN SECTIONS TO CLARIFY PROVISIONS OF ORDINANCE
NO. 10-O785 AND NO. 24-O1063 WHICH REPEALED AND RE-CREATED ORDINANCE
NO. 08-O720, WHICH ORDINANCE CREATED PLANNED DEVELOPMENT ORDINANCE PD-21-10
AND RENAME AS PD-3-24 (PABST FARMS TOWN CENTRE)
AMENDING PD-3-24 FOR MARCUS CORPORATION
________________________________________________
RECITALS
WHEREAS, the zoning ordinance of the City of Oconomowoc adopted on May 9, 1996, has
been repealed and re-created by Ordinance No. 12-O822 effective on August 22, 2012; and
WHEREAS, planned development procedures for previously approved planned developments
are to be processed as required by the current ordinance; and
WHEREAS, the Planned Development Overlay District established under the 1996 zoning
ordinance as Planned Development Overlay District PD-21-10 is continuing to be developed, and
accordingly it is necessary to amend this ordinance to make the transition from the 1996 zoning
ordinance to the re-created and current zoning ordinance as smoothly as possible and without
conflict; and
WHEREAS, the current ordinance requires in §17.804(7) that implementation of planned
developments be reviewed and approved by the City to ensure conformance with the approved
General Development Plan (GDP) pursuant to a process that requires compliance with the
development review procedure under the current zoning ordinance; and
WHEREAS, the developer has filed an application for an amendment to the General
Development Plan, which was previously approved by this ordinance, which requested
amendment, divides the site into three developable nodes, being an area west of Fleet Farm, the
area east of Fleet Farm and the area east of the woods; and
WHEREAS, the Plan Commission, on April 8, 2026 considered this amending ordinance and
recommended its approval to the Common Council; and
WHEREAS, the Common Council, after a public hearing held on April 21, 2026, considered this
amending ordinance at a regularly scheduled Common Council meeting following the public hearing
and approved this amending ordinance.
NOW THEREFORE, the Common Council of the City of Oconomowoc, Waukesha County,
Wisconsin, do ordain as follows:
SECTION 1. Ordinance No. 24-O1063 which is Planned Development Overlay District Ordinance
PD-3-24 by repealing and re-creating certain sections, amending certain sections, and repeating
sections as follows:
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1. General Development Plan (GDP). The GDP submittal packet containing information for
the Pabst Farms Town Centre dated received January 17, 2024 and concept Master Plans are hereby
approved as a general concept plan.
Three different General Development Plans were included for the lands located between Summit
Avenue and the Existing Fleet Farm retail store. In the submittal these plans are identified as Sheet
L-5.1; Sheet L-5.2, Sheet L-5.3; and a general use sketch plan identified as sheet L-5.4. All four
potential development scenarios were drawn by Teska Associates and are dated February 7th, 2024.
When the specific layout is determined for this part of PD-3-24, the applicant shall return to the City
Plan Commission and Common Council for final approval of said General Development Plan for this
portion of the Town Centre area.
The applicant Eric Olson, Director of Real Estate for Marcus Corporation submitted to the City
Planning Department a 4-page letter dated March 24, 2026, to amend a portion of the Planned
Development. The Updated Plans for this area are dated 3/11/26, prepared for Marcus, by Pinnacle
Engineering Group. The two site plans include the Concept v11 plan, showing the private road
layout, six outlots, parking and driveway locations, parking stall counts and the proposed lot
coverage percentages. The said letter and site plans are hereby considered the updated plans for
the 16.53-acre site located between Summit Avenue (Hwy 67) and the existing Fleet Farm store, as
per the lands shown on the map exhibits.
If any provisions of the GDP or previously approved plans conflict with the provisions of this
planned development overlay district ordinance, the provisions of this ordinance shall control.
2. Property Description. See Property Exhibit A attached hereto. The property subject to
this zoning shall include approximately 151.316 acres to accommodate the Pabst Farms Town Centre
consisting of three developable nodes, being an area west of Fleet Farm, the area east of Fleet
Farm and the area east of the woods.
3. Underlying Zoning. Paragraph 3 is amended to provide that the underlying zoning of the
planned development overlay is General Commercial (GC). Area east of the woods is currently
zoned Business Park (BP) District. No zoning district change is requested with the PD Ordinance
Amendment.
4. Site Plan and Development Plan Approval Process. The application and
approval process for site and development plans for planned developments shall be as
required under the provisions of §17.801 and §17.804 of the current zoning ordinance,
including public hearings if it is determined by the City Planner that the site and/or
development plans are major amendments to the approved GDP. If the City Planner
determines the plans constitute major amendments to the GDP and/or the planned
development overlay ordinance, the site and development plans shall be processed and
reviewed as a new GDP. If the City Planner determines the amendments are minor, the
proposed changes shall be administratively approved. Reference is to §17.804(8)(a) and (b).
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5. Development Agreement. Construction of public infrastructure that will be
dedicated to the City of Oconomowoc requires a developer’s agreement. Said agreement shall be
drafted by the City and approved by the City Common Council.
7. Site Plan and Plan of Operation Approval for Retail Shopping Center Area. Pursuant to
§17.801, §17.804, and §17.805 of the zoning ordinance and subject to the provisions of paragraph 9
of this ordinance, the Developer shall file an application for approval of the site plans and
development plans. It is contemplated that the development be accomplished in phases. The site
plans and development plans for each phase shall be submitted for approval in compliance with
§17.801, §17.804, and §17.805. The site plans and development plans shall comply with the intent
and spirit of the approved GDP and shall include and/or be subject to the following items:
a. The development plans shall comply with the use and bulk requirements of the
GC General Commercial Zoning District unless otherwise exempted by this
planned development ordinance (see zoning exemptions in paragraph 10);
b. Dimensionally accurate site plan that identifies structural footprints; typical
floor plans; open spaces; plazas, permanent outdoor seating, sidewalks, trails,
and parking areas;
c. Complete landscaping plan and schedule in accordance with Subchapter 17.5
of the zoning ordinance;
d. Master signage plan for wall signs, monument signs, and directional signs;
e. Complete exterior lighting plan in accordance with §17.211 of the zoning
ordinance;
f. Civil engineering plans in accordance with local, regional, state, and federal
requirements;
g. Exterior building elevations for all sides of the building/structure. These
elevations shall include color palette and identification of all building materials.
Design attention should be paid to breaking up solid walls by incorporating
window elements, introduction of multiple planes, and articulation of surfaces
through the use of various materials. Four-sided architecture will be used in all
areas except those not visible to the public and areas effectively screened by
natural elements. The type, specification, and proportional mix of exterior
building materials shall be subject to final City approval through the approval
process. Building material samples shall be submitted for City review and
approval;
i. Any necessary land division, subdivision, and/or condominium plat associated
with this development and in accordance with the zoning ordinance; necessary
land divisions, subdivisions and/or condominium plats are unknown at the time
of the GDP approval. Land divisions, subdivisions and/or condominium plats
shall be approved when deemed necessary by the City. The private covenants,
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conditions and restrictions (CCRs) shall be submitted and approved prior to
construction of the first building in the retail shopping center area.
8. Additional Provisions.
a. Theme/Architecture. Developers will utilize upscale architectural elements
incorporating elements and building materials which are similar or complementary
with the Pabst Farms Marketplace. The architecture will foster a sense of place and
unified themes with the remainder of the Pabst Farms development. Developers
will utilize horizontal and vertical building articulation to break up building mass and
provide human scale to the project's architecture. The articulation may include
landscaping features. Developers will utilize landscaping, stormwater ponds and
architectural features such as parapet walls to visually hide roof top mechanical
systems, overhead doors and loading docks. All architectural elements shall comply
with §17.206 through §17.209 of the zoning ordinance and shall be approved by the
Architectural Commission.
b. Landscaping. Paragraph 9.d. of Ordinance No. 10-O785 is hereby repealed and re-
created to read:
Landscaping. Developer shall include in the submittal for site plan and
development plan approvals landscaping consistent with other areas of
Pabst Farms including, but not limited to, heavy landscaping along Interstate
94 and State Trunk Highway 67 and within the parking fields of the project.
Considerable foundation and perimeter landscaping shall be required.
Hardscaping and potted vegetation may be utilized around building
foundations to augment the landscaping. Landscaping on outlots shall not
be less than required in the underlying zoning. Single users shall prepare and
have approved a detailed landscaping plan as part of their major design
review submittals.
c. Screening Plans. Developer shall provide screening plans of said Planned
Development area from the nearby residential areas, including but not
limited to East Lake Village Subdivision and Village Crossing Condominium
Development. Screening shall consist of berms and evergreen trees as
approved by the City Planner.
d. Stormwater. Developer provided the City Engineer and staff a stormwater
management plan dated October 2010 prepared by Graef. The stormwater
plan dated October 2010 is required to be approved by both City staff and the
Pabst Farms Joint Stormwater Utility District. A modification to the October
2010 stormwater plan has been requested by the Developer. The request is
that the originally approved underground water detention system be
omitted and replaced with surface water drainage measures. The requested
modification has been approved by the Common Council on March 4, 2014,
by Order Approving an Amendment to the General Development Plan for the
Pabst Farms Community Center and Town Centre Planned Development (PD-
21-10). Developer is required to submit a replacement stormwater plan for
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approval. Any further modifications to the October 2010 stormwater plan
must be approved by City staff and by the Pabst Farms Joint Stormwater
Utility District.
e. Loading Docks/Outdoor Storage. The last sentence of paragraph 9.f. of Ordinance
No. 10-O785 is hereby repealed. Loading docks and overhead doors shall be
completely screened with architectural features consistent with the building,
hardscaping or landscaping. Applicant will provide trash bins inside screened
enclosures. A variety of screening methods will be used, depending on the location
of the business. Storage will be screened similar to the methods at Pabst Farms
Marketplace.
f. Wetland Protection. No surface water will be diverted into wetlands or into the
woods on-site.
g. Traffic Impacts. Pabst Farms Boulevard and Pabst Farms Circle shall be
reconstructed by Pabst Farms Development according to City standards including,
but not limited to, curb and gutter, medians, lighting, striping, landscaping,
sidewalks (or multi-use pedestrian paths), crosswalks, and signalization to the
proposed southeast arterial. The reconstruction of Pabst Farms Circle shall be
addressed in the required development agreement. The reconstruction of Pabst
Farms Circle and Pabst Farms Boulevard shall be at no cost to the City.
h. Sustainable Design. Developer will recommend the use, where practicable, of
"green"/"sustainability," energy efficiency and water conservation to the design,
construction and operation of buildings and site including, but not limited to such
methods and technology involving building materials, stormwater management,
landscaping and building design.
i. Limit of Drive-Thrus. Developer is allowed a limit of six restaurant drive-thrus for the
Town Centre area. This includes one drive-thru for the Dunkin restaurant building
within the Pabst Farms retail center and two drive-thrus for the Wingspan
Development area. That is a total of three drive-thrus that have been allocated,
leaving three additional drive-thrus not yet approved. Drive-thrus other than
restaurants are unlimited.
j. Areas East of the Woods. The lands located east of the existing woods,
identified as Area Y, on sheet L7.1, prepared by Teska Associates, dated
February 7, 2024, shall be restricted that no building over 350,000 SF will be
allowed in Area Y. Although Area Y has the underlying zoning of BP- Business
Park, and a distribution center is listed as a permitted-buy-right use, the
applicant is self-imposing a restriction that no building of that size will be
located in said area.
k. La Belle Springs Lane area:
1. LaBelle Springs Lane – Asphalt and curbing to be removed, graded by
Wingspan. HOA will either seed or sod at their cost. Concrete sidewalk, curb
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& gutter to extend across the full width of the vacated right-of-way along
River Lakes Road frontage.
2. Asphalt Path – 5’ wide path to be installed between River Lakes Road and the
existing path to the south.
3. Berm – to be added to the greenspace to match the existing berms on either
side. Berm to have a cut through for the new 5’ wide asphalt path.
4. Landscaping – Evergreens on top of berm (5-10 trees, as determined by Teska)
and 3-4 groupings of new landscaping in the 33’ existing Pabst Farms Outlot.
Existing trees are to remain.
5. Pabst Farms Outlot – Pabst Farms to dedicate the 33’ foot or quit claim to the
HOA along the south side of the development and to the City of
Oconomowoc for access to the well site along the easterly side of the
subdivision.
6. Light Pole – The existing light pole is to be removed and returned to the City
Electric Utility. The HOA may install private light pole(s) at their expense. If
new private light poles(s) are installed, they are to be metered with the HOA
responsible for payment of the electric costs.
7. Trees along southeast portion of the subdivision – Agreement required to
install as adjacent areas are developed.
8. Village Crossing – Additional plantings to be installed on top of swale
between the existing homes in Village Crossing and the backside of the
proposed dwellings in the Capri development.
10. Zoning Exemptions. All provisions of the underlying zoning districts and the City's
zoning code shall apply to the Planned Development Overlay District unless specifically exempted
or modified by the provisions of this planned development ordinance, in which case the provisions
of this planned development ordinance shall apply. The following exemptions are requested and
granted:
a. Land Use Exemption. Developer is requesting, and is hereby granted, a residential
land use exemption, allowing up to 162 residential apartments per the Wingspan
Development plans. No additional apartments shall be allowed within the Pabst
Farms Town Centre Planned Development area.
b. Bulk Exemptions. Developer is requesting a reduction in building setbacks as well as
paving and building setbacks. Paving and building setbacks are hereby granted for
outlots in certain cases, as follows:
Non-Residential Intensity and Bulk Requirement
Required §17.205 Proposed
Building setback Front/Street 15’ Front/Street 12’
Side 20’ Side 0’
Rear 20’ Rear 0’
Building separation 40’ 0’
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Paving setback Side 3’ 0’
Rear 5’ 0’
Accessory Structure
Required §17.205 Proposed
Building setback Front – not permitted in front yard
Side 6’ Side 0’
Rear 10’ Rear 0’
Lot Coverage 75% 90%
Lot Coverage exemption is granted only for the six parcels for the Marcus
Corporation identified in the Marcus Plan sheets dated 3/11/26, titled “Marcus
Cinema at Pabst Farms | Concept v11.” Developer shall identify the location and
amount of exemption requested, which is to be reviewed and determined prior to
development plan approval.
c. Parking and Loading Exemptions. Developer is requesting exemptions from the
number of parking stalls, size of parking stalls, access isles, and parking ratios.
Exemptions will be granted after review and approval and determined on a case-by-
case basis upon review of the site plans for outlots and individual building sites.
Developer shall identify the amount of exemption requested, which is to be
reviewed and determined prior to site plan and development plan approval.
11. Developer Prohibited Uses. Developer has identified uses that will be prohibited within
the development, including the outdoor raising of crops, plants and trees, hospitals, jails, convents,
monasteries, cemeteries, mobile home parks and the sale of mobile or manufactured homes,
commercial kennels and stables (except in the case of incidental use in connection with pet shops,
in which case the kennel/stable area will be indoors and limited to no more than 20% of the floor
area of the pet shop), bed and breakfast establishments, mortuaries, any establishment selling or
exhibiting pornographic materials, tattoo parlors, and in-vehicle sales and service (including car
washes) except for banks, financial institutions, pharmacies and restaurants with drive-thrus to the
extent noted in paragraph 9 above. Arcades, roller rinks, and pool hall uses would also be
prohibited within the development except in conjunction with a restaurant or other indoor
entertainment complex.
12. Minor Exterior Building and/or Site Changes. Proposed minor changes to a building
façade and/or site that are determined by the City Planner to be insignificant and immaterial in
relation to the approved site and development plans shall be administratively approved by the City
Planner subject to appropriate building permits being issued for interior tenant changes. Such
minor changes may include repainting, window or door relocations, landscape removal and
replacement, signage replacement, HVAC upgrade/replacement, and temporary outside display.
Additionally, the City Planner/Zoning Administrator is authorized to approve changes to the
building footprints, location, and square footage subject to the approved project square footage
not being exceeded, and a determination that the change does not significantly alter the character,
operation, or impact of the approved project.
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13. Tenant Approvals Within an Existing Building. Proposed uses Permitted by Right and
Permitted as an Accessory Use within an existing building may be administratively approved by the
City Planner subject to appropriate building permits being issued for interior tenant changes, with
an appeal to the Plan Commission if Developer is dissatisfied with the City Planner's decision.
14. Compliance With Outside Agencies. Project design, construction, and operation shall
comply with all applicable Wisconsin Department of Natural Resources, U.S. Army Corps of
Engineers, U.S. Environmental Protection Agency, and Wisconsin Department of Transportation
requirements, if any.
15. Archeological Approvals. The Developer has identified archeological artifacts and shall
be responsible for complying with county, state, and/or national regulations regarding
archeological identification, protection and disturbance.
16. Public Amenities/Benefits. The Developer has identified the following on-site and off-
site public amenities/benefits associated with this project. Though originally set forth as an
amenity/benefit, the requirement for a gateway monument wall has now been omitted, to be
replaced by significant landscaping; therefore, the gateway monument feature and signage have
now been removed from this paragraph as a public amenity/benefit:
Vibrant, landscaped, pedestrian-friendly streetscapes
People-friendly elements
Water features, plazas and fountains
Upscale mix of retail, dining and entertainment
Four-sided architecture consistent with existing themes
Generous landscaping
Connectivity between Town Centre and existing trail systems within Pabst Farms
17. Impact Fees. All impact fees shall be paid in accordance with the Municipal Code.
18. Administrative Fees. The Developer shall be responsible for paying all normal and
customary administrative fees, relative to applications, reviews, inspections, and permitting
associated with this development project.
19. Planned Development Zoning Requirements. The Developer is put on notice that the
proposed development is subject to the standards and requirements identified in §17.804 of the
Municipal Code and the conditions enumerated in this ordinance.
20. Environmental Lands to be Protected. The development shall comply with Department
of Natural Resources requirements regarding wetlands and stormwater management. The primary
environmental corridors on the site shall be preserved in accordance with the approved amended
GDP.
21. Wellhead Protection Area. Each proposed use and business shall be reviewed by the
City prior to occupancy. A detailed description of the intended use shall be provided to ensure the
intended use complies with the Wellhead Protection requirements.
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22. Fire Protection. The Developer shall provide fire hydrants, exit lighting, fire and smoke
detectors, fire extinguishers, and Knox Box Rapid Entry key lock boxes, emergency fire hose
standpipes, and other equipment and facilities as may be required by the Western Lakes Fire
District.
23. Restaurant Requirements. All restaurants must have a grease trap and a sampling
manhole unless the Oconomowoc Wastewater Treatment Plant Manager exempts the structure
and operation from either or both. The site plan and building plan approval for restaurants by the
Zoning Administrator shall address appropriate conditions for restaurants, such as hours of
operation, disposal of trash and garbage, fire protection, and any other condition reasonably
required because of the restaurant operation. All restaurant operators shall be bound by the
conditions set forth in the site plan and building plan approval. Outdoor dining shall be addressed
by the Common Council in its consideration of extension of licensed premises, and the provisions
and conditions shall be incorporated in the site plan and building plan approval.
24. Sidewalks and Trails. Trails, sidewalks, and pathways within and around the
development shall be installed to encourage pedestrian interaction between commercial users and
the adjacent Pabst Farms residential developments. Maintenance of trails, sidewalks, and
pathways shall be the responsibility of the property owner of the property they are on or abut.
25. Easements. The Developer shall grant necessary easements for public facilities not
located within public rights-of-way and for vehicular cross-access easements. These easements will
be granted in locations required by the respective City Utilities, including Wastewater. Costs to
restore disturbed easement areas shall be the responsibility of the Developer. All easements must
be approved by the City if required. License agreements or easements shall be utilized to grant the
City necessary access to the lifestyle part of the Town Centre for civic events.
26. Drainage. Surface water/stormwater drainage plans shall be prepared by the
Developer and submitted to the Pabst Farms Joint Stormwater Utility District for approval. In the
event the property owner/manager does not properly maintain the stormwater management
facilities, the City may send written notice to the property owner/manager indicating that the City
has determined that the same are not being properly maintained and further indicating that the
City will perform such maintenance if not properly done by the property owner/manager. The
above-mentioned notice shall give the property owner/manager a minimum of seven days to
correct the problem, unless an emergency exists, in which case less than seven days may be
allowed for correction of the problem. If maintenance is not properly performed within the time
granted by the above-referenced notice, the City shall then have the authority to perform the
maintenance referred to in said notice and shall have the right to charge the property
owner/manager on a pro rata basis for any costs incurred by the City as a result of such
maintenance. Said costs shall be assessed as special charges pursuant to §66.0627, Wis. Stats. If
such charges are not paid by the property owner within the period fixed by the City, the charges
shall become a lien upon the property as provided in §66.0627, Wis. Stats., and shall be extended
upon the tax rolls as a delinquent tax against the property as provided in §66.0627, Wis. Stats.
The standards of the Pabst Farms Joint Stormwater Utility District must be maintained
within this Planned Development Overlay District. Jurisdiction for stormwater management review
and approval is subject to the Pabst Farms Joint Stormwater Utility District fee structure and
approval process.
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SECTION 2. The Developer filed an application with the City Planner requesting an
amendment to Planned Development Ordinance 14-O854 which ordinance established Planned
Development Overlay District PD-21-10, and which ordinance, based upon the recommendation,
was repealed and re-created by Ordinance No. 24-O1063. An amendment to the General
Development Plan (GDP) dated January 2024 has been requested, and by order of the Common
Council on February 20, 2024, the amendment was approved.
SECTION 3. The Zoning Administrator is hereby directed to enter the Planned
Development Overlay District Ordinance (PD-3-24) on the official zoning map of the City of
Oconomowoc, with underlying zoning of General Commercial (GC) District, and Business Park
(BP).
SECTION 4. SEVERABILITY. The several sections of this ordinance are declared to be severable.
If any section or portion thereof shall be declared by a court of competent jurisdiction to be invalid,
unlawful or unenforceable, such decision shall apply only to the specific section or portion thereof
directly specified in the decision and shall not affect the validity of any other provisions, sections or
portions thereof of the ordinance. The remainder of the ordinance shall remain in full force and
effect. Any other ordinances whose terms are in conflict with the provisions of this ordinance are
hereby repealed as to those terms that conflict.
SECTION 5. RECORDING. This ordinance shall be properly executed and may be recorded at the
Waukesha County Register of Deeds Office.
SECTION 6. EFFECTIVE DATE. This ordinance shall become effective upon passage and
publication as required by law.
DATED: April 21, 2026 CITY OF OCONOMOWOC
By:
ATTEST: Robert P. Magnus, Mayor
Gina Kozlik, Clerk
Date Adopted: _______________
Date Published: _______________
Effective Date: _______________
57
A Leader in Lodging & Entertainment
111 East Kilbourn Avenue, Suite 1200 | Milwaukee, Wisconsin 53202 | 414.905.1000 | MarcusC orp.com
A NYSE Company
March 24
, 2026
City of Oconomowoc Plan Commission
Attn: Mr. Jason Gallo, AICP
City Planner / Zoning Administrator
City of Oconomowoc
174 E. Wisconsin Avenue
P.O. Box 27
Oconomowoc, WI 53066
RE: Site Plan Refinement – PD-3-24 Overlay Amendment Request
Pabst Farms Town Centre – Zone H2 / Area #1
Dear Plan Commission members,
Since the Plan Commission meeting on March 4, 2026, our design team has worked together with City staff on
additional site plan refinements as part of our amendment request for the PD-3-24 Overlay for the 16.53-acre
parcel on Penny Lane having the Tax Key OCOC0633999030 (the “Subject Property”). The areas of refinement
are shown on the image below, with narrative discussion in the following section.
1
2
3
4
5
6
58
PD-3-24 Overlay Amendment Request
March 24, 2026
Page 2
Site Plan Refinements
Area #1
The illustrative site plan for this parcel includes a typical national sit- down restaurant layout. The footprint for
the building was shifted to the west to better demonstrate how the existing curb cut would lead directly and
effectively into the parking area for a commercial occupant at this location. Though the amount of parking
depicted on this prospective parcel may be greater than the City’s existing Code requirements for commercial
uses, it is in line with the operational requirements and design param eters for common casual sit -down
restaurant brands (e.g. Texas Roadhouse, Olive Garden, Red Lobster, Cheesecake Factory, Red Robin, etc.)
Area #2
With the potential that a large proportion of visitors may choose to enter a future entertainment parcel from
the north side of the property, along Town Centre Way, the parking lot was reconfigured to better make that
access point a more prominent and functional entry with a streamlined access drive, a potential pick -up and
drop-off area along the northwest side of the building, and space for a ground/monument sign to further
identify the entertainment use and access point. Further detail for pedestrian circulation will be provided at
the time of specific site plan and use approvals.
Area #3
The curb cut at the northeast corner of the property onto Town Centre Way was removed . This was done to
prevent two curb cuts with different purposes from being immediately next to each other and will mitigate
traffic/circulation issues from competing uses or wayfinding confusion. The entertainment parcel having three
curb cuts will function effectively for commercial use and provide visitors with multiple points to access the
entertainment site.
Area #4
A new curb cut was created at this location to replace the curb cut removed at Area #3 on the map. An
additional curb cut on this access drive will more effectively provide broad access to that parcel , particularly
at the location of the primary parking field on the southwestern portion of the parcel.
Area #5
A marked and protected pedestrian pathway was incorporated into the plan and runs directly through the
primary parking field in front of what would be the main entrance to an entertainment building. This pedestrian
pathway would p rovide visitors in the parking field an unobstructed pathway to walk to the entrance without
having to walk through other parking spaces and a marked path through the circulation aisles . The pathway
also provides direct access from the sidewalk that will be constructed along the new access drive across the
larger Subject Property.
Area #6
The geometry of the road curvature was modified at this location to effectively soften the curve of the access
drive. This change impacted the geometry and size of both the entertainment parcel on the north side and the
general commercial parcel on the south side of the road. This change has moved the center line of the access
drive approximately 30 feet north making for a more elegant curve that is more like the original curved road in
the existing PD. This road modification has resulted in the loss of parking spaces on the Entertainment parcel,
though efforts have been made to minimize the net loss by fitting additional spaces onto other parts of the site.
A “before/after” diagram depicting the change in road center line locations is shown below.
In addition, to further improve site design at this location of the Subject Property, a curb cut on the prospective
parcel on the south side of the access drive has been removed. This curb cut was close to the eastern terminus
of the access drive on the Subject Property, where it connects to the existing drive across the front of the Fleet
Farm building. That curb cut would not be necessary for effective parking and site access on the parcel to the
59
PD-3-24 Overlay Amendment Request
March 24, 2026
Page 3
south, and its removal also eliminates potential traffic conflicts with a newly reconfigured curb cut for the
Entertainment parcel to the north.
Area #6 – Before/After of Roadway Center Line Location
Additional Topics for Discussion & Consideration
Access Drive Connection from Penny Lane
During the previous Plan Commission meeting, we were asked about potentially using the existing curb cut
that extends into the parcel discussed above in “Area #1” instead of building the planned access drive as
shown in both the existing PD and all plans submitted to date. We considered this proposal during our review
of the aforementioned site plan refinements. Upon further evaluation, we determined that relocating the
existing access drive is not a feasible design alternative based on the following:
• The existing PD already contemplated the location of the access drive connection to Penny Lane
where it is shown on all of the plans, and many different parties have used that configuration as the
basis of their site design in this part of Pabst Farms , including but not limited to McDonald’s and the
prior site owners.
• The approved McDonald’s site plan requires a curb cut on the east side of their property for one of
their points of ingress/egress and the design of that portion of roadway was already approved by the
City of Oconomowoc. Construction for that portion of the road is targeted for this Spring 2026.
• Relocating the access drive to the east would create a remnant piece of land that cannot be effectively
utilized by any general commercial or entertainment users. The movement of the roadway would also
materially change the prospective geometries of any commercial parcel on the north and west parts
of the Subject Property, making the overall development much less efficient in design and less
economically productive.
Center Line of New Roadway
Configuration (~30’ difference)
Center Line of Previous
Roadway Configuration
Curb Cut Removed
60
PD-3-24 Overlay Amendment Request
March 24, 2026
Page 4
Lot Coverage Standards & Stormwater Management
The Pabst Farms area includes multiple regional stormwater management areas that are intended to facilitate
greater efficiency in site design for both individual parcels and for the larger commercial area in aggregate. The
Subject Property is served by the adjacent regional stormwater pond to the south, and that system was
designed to accommodate storm water runoff at a level of 100% impervious surface on the Subject Property .
Our proposed site plan depicts illustrative parcel layouts which generally meet the maximum impervious
coverage of 75%. However, specific site plans for future entertainment and general commercial uses may
require greater than 75% lot coverage to effectively implement their development and operational programs.
Because the Subject Property is served by the regional stormwater pond, future development on the Subject
Property will remain within the designed capacity of the regional system at even higher lot coverage ratios.
We are therefore requesting an increase to the maximum impervious coverage from 75% to 90%. This
requested modification to the lot coverage standard will provide interested businesses sufficient site design
flexibility and is consistent with what the City has allowed for other commercial zones within Pabst Farms
served by a regional stormwater management pond.
• The Subject Property is served by a regional stormwater pond sized for full build-out.
• No onsite detention required; storm water runoff is managed at development-wide level.
• Requesting increase from 75% to 90% impervious lot coverage for future design flexibility.
Roadway Geometry Approval
With the modification to the curvature of the property roadway, we are requesting that the Plan Commission
(and subsequently, City Council) provide an approval to the roadway geometry as currently proposed .
Approval of this roadway geometry will allow us to advance our engineering and utility designs for the full
roadway and support more efficient planning for future roadway construction.
Summary
Site design can be a collaborative and iterative process – We are enthusiastic about the development of the
Subject Property and appreciate the City of Oconomowoc’s feedback and support in our efforts to date . We
maintain that a pproval of this PD amendment is a necessary and decisive step to activate these lands and
realize the development vision long intended for this area, and we look forward to discussing our request with
you further at the upcoming Plan Commission meeting.
Sincerely,
B&G Realty, LLC and B&G Exchange I, LLC
Eric Olson, AICP
Director of Real Estate
Attachments
1. Updated Site Plan
2. Lot Coverage Exhibit
61
PABST FARMS BOULEVARD
PENNY LANE
SUMMIT AVENUE
STATE TRUNK HIGHWAY "67"
(VARIABLE PUBLIC R.O.W.)
PLATTED WEST LINE PARCEL 5 C.S.M. NO. 9170
PLATTED EAST LINE LOT 1 C.S.M. NO. 11597
EXCEPTION LOT 1
C.S.M. NO. 12466
PROPOSED
CSM LOT 1
PROPOSED
CSM LOT 2
720,228 SQ. FT.
16.5342 ACRES
PROPOSED
CSM OUTLOT 1
PROPOSED
(REMNANT) LOT 1
C.S.M. NO. 11597
PROPOSED CSM OUTLOT 2
INTERSTATE HIGHWAY "94"
(VARIABLE PUBLIC R.O.W.)
(VARIABLE PUBLIC R.O.W.)
EXISTING
BUILDING
5.8'
6.0'
"DOWNTOWN
OCONOMOWOC"
SIGN EAST OF
PROPERTY LINE
SIGN
POND
PRIVATE ROAD
PRIVATE ROAD
PRIVATE ROAD
PROPOSED(REMNANT) LOT 1
C.S.M. NO. 11597
CONCEPT
BUILDING
57,000sf | 442 PARKING
STALLS
6.44 ACRES
30.0'
VAN
NO
PARKING
NO
PARKING
NO
PARKING
TO-GO
PARKING
TO-GO
PARKING
TO-GO
PARKING
TO-GO
PARKING
0.86 ACRES
1.19
ACRES
280'
181'
289'
1.81
ACRES
298'
126'
310'
2.34
ACRES
374'
107'
VAN
NO
PARKING
NO
PARKING
NO
PARKING
TO-GO
PARKING
TO-GOPARKING
TO-GOPARKING
TO-GOPARKING
TO-GOPARKING
298'
1.91
ACRES
327'
447'
2.09
ACRES
PINNACLE ENGINEERING GROUP 20725 WATERTOWN ROAD | SUITE 100 | BROOKFIELD, WI 53186 | WWW.PINNACLE-ENGR.COM | PLAN | DESIGN | DELIVERPEG JOB#
Z:\PROJECTS\2024\6163.00-WI\CONCEPT\6163.00 CONCEPT V11.DWG 3/18/2026 2:30 PM
MARCUS CINEMA AT PABST FARMS | CONCEPT v1103/11/26
6163.00
1" = 150' 0300'
GRAPHICAL SCALE (FEET)
NORTH
MONUMENT
SIGN
62
PABST FARMS BOULEVARD
PENNY LANE
SUMMIT AVENUE
STATE TRUNK HIGHWAY "67"
(VARIABLE PUBLIC R.O.W.)
PLATTED WEST LINE PARCEL 5 C.S.M. NO. 9170
PLATTED EAST LINE LOT 1 C.S.M. NO. 11597
EXCEPTION LOT 1
C.S.M. NO. 12466
PROPOSED
CSM LOT 1
PROPOSED
CSM LOT 2
720,228 SQ. FT.
16.5342 ACRES
PROPOSED
CSM OUTLOT 1
PROPOSED
(REMNANT) LOT 1
C.S.M. NO. 11597
PROPOSED CSM OUTLOT 2
INTERSTATE HIGHWAY "94"
(VARIABLE PUBLIC R.O.W.)
(VARIABLE PUBLIC R.O.W.)
EXISTING
BUILDING
5.8'
6.0'
"DOWNTOWN
OCONOMOWOC"
SIGN EAST OF
PROPERTY LINE
SIGN
POND
PRIVATE ROAD
PRIVATE ROAD
PRIVATE ROAD
PROPOSED(REMNANT) LOT 1
C.S.M. NO. 11597
CONCEPT
BUILDING
57,000sf | 442 PARKING
STALLS
6.44 ACRES
30.0'
VAN
NO
PARKING
NO
PARKING
NO
PARKING
TO-GO
PARKING
TO-GO
PARKING
TO-GO
PARKING
TO-GO
PARKING
0.86 ACRES
1.19
ACRES
280'
181'
289'
1.81
ACRES
298'
126'
310'
2.34
ACRES
374'
107'
VAN
NO
PARKING
NO
PARKING
NO
PARKING
TO-GO
PARKING
TO-GOPARKING
TO-GOPARKING
TO-GOPARKING
TO-GOPARKING
298'
1.91
ACRES
327'
447'
2.09
ACRES
28% OPEN SPACE
27% OPEN SPACE
30% OPEN SPACE
30% OPEN SPACE
30% OPEN SPACE
20% OPEN SPACE
26% OPEN SPACE
2.09 ACRES
(ROAD OUTLOT)
12% OPEN SPACE
PINNACLE ENGINEERING GROUP 20725 WATERTOWN ROAD | SUITE 100 | BROOKFIELD, WI 53186 | WWW.PINNACLE-ENGR.COM | PLAN | DESIGN | DELIVERPEG JOB#
Z:\PROJECTS\2024\6163.00-WI\CONCEPT\6163.00 CONCEPT V11.DWG 3/20/2026 4:51 PM
MARCUS CINEMA AT PABST FARMS | CONCEPT v1103/11/26
6163.00
1" = 150' 0300'
GRAPHICAL SCALE (FEET)
NORTH
MONUMENT
SIGN
63
1
MEMORANDUM
PLANNING DEPARTMENT
Date: April 6, 2026
To: Plan Commission Members
From: Jason Gallo, City Planner / Zoning Administrator
Re: Resolution to Vacate a Portion of Olympia Fields Drive
RELATES TO THE STRATEGIC PLAN
Strategic Goal – Focus on Community Growth – B. Plan for Future Growth Areas
2. Encourage development within 67/I94 Corridor – promote corridor not individual areas
b. Facilitate & promote development of the Olympia Fields.
BACKGROUND
To finalize an on-going legal dispute, the courts asked the City and property owner Fleming Investments,
LLC of Water Tower Center, 1400 Summit Avenue to come to an agreement. Attorney Matthew Jelenchick
representing Fleming Investments, sent a list of requests to the City Attorney on February 23, 2026. One
of the identified items was for the City to transfer public right-of-way (ROW) along Olympia Fields Drive
adjacent to 1400 Summit Avenue, free and clear of all liens, claims, rights and encumbrances, except for
a limited easement reserved by City for inspection and maintenance of the storm water detention basin.
ADDITIONAL ANALYSIS
The intent is the ROW parcel once transferred is no longer part of the ROW and is subsumed and made
part of the Water Tower Center, 1400 Summit Avenue parcel. On March 17, 2026 the City Common
Council approved the initial resolution to formally send this matter to the Plan Commission for review.
FINANCIAL IMPACT
None
RECOMMENDATION
Recommend the Resolution to vacate a portion of Olympia Fields Drive.
SUGGESTED MOTION
Motion to recommend Resolution 26-R3361 Authorizing the Transfer of City Owned Real Estate located
adjacent to 1400 Summit Avenue.
T:\Memos\Olympia_Fields_Vacation_Memo_4_6_26.docx
64
RESOLUTION NO. 26-R3361
RESOLUTION VACATING A PORTION OF OLYMPIA FIELDS DRIVE
WHEREAS, A Portion of Olympia Fields Drive (approximately 7406 square feet),
as shown and described on Exhibit A attached hereto and incorporated herein by
reference, should be vacated and discontinued; and
WHEREAS, §66.1003, Wis. Stats., provides that a petition by owners of frontage
on the portion of public highways to be discontinued, the Common Council may, by
introduction of a resolution declaring that since the public interest requires it, a public
way may be vacated and discontinued; and
WHEREAS, the City Clerk has filed a notice with the Register of Deeds as required
under §840.11 (1), Wis. Stats., providing notice of this Resolution and brief statement as
to the nature of this Resolution together with a map and description of the land to be
affected; and
WHEREAS, a hearing on the passage of any resolution initiated by the Common
Council vacating and discontinuing a public way shall be set by the Common Council on
a date which shall not be less than 40 days after the introduction of said resolution, said
notice to be a Class 3 notice under Chapter 985, Wis. Stats., and said notice shall also
be served on the owners of all of the frontage of the lots and lands abutting upon the
street sought to be discontinued, at least 30 days before such hearing; and
WHEREAS, no discontinuance of the whole or any part of a public way shall be
ordered if a written objection to the proposed discontinuance is filed with the City Clerk
by any of the owners abutting on the portion sought to be discontinued or by the owners
of more than one-third of the frontage of the lots and lands abutting on that portion of
the remainder thereof which lies within 2,650 feet of the ends of the portion proposed to
be discontinued, except by the favorable vote of two-thirds of the members of the
Common Council voting on the proposed discontinuance; and
WHEREAS, this resolution was introduced to the Common Council on the 17th day
of March, 2026, at which time the Common Council directed that the required public
hearing be held on the 19th day of May, 2026, at 7:30 o'clock pm in the City Hall, 174
East Wisconsin Avenue, Oconomowoc, Wisconsin 53066; and
WHEREAS, pursuant to §66.1005, Wis. Stats., the easements and rights incidental
thereto acquired by or belonging to the City or to any utility in any underground or over
ground structures, improvements or services, and all rights of entrance, maintenance,
construction and repair of the same, shall continue, unless written consent to the
discontinuance of such easements or rights of the owner thereof is a part of the
vacation or discontinuance proceedings, and that reference thereto is made in the
vacation or discontinuance resolution, ordinance or order; and
WHEREAS, pursuant to §66.1005, Wis. Stats., a reversion of title to vacated or
discontinued property shall belong to the owner or owners of the adjoining lands. If the
lots to which the land originally belonged cannot be ascertained, the vacated portion of
65
T:\Development\_Summit Avenue\1400_Summit_Ave\RESOLUTION_Olympia_Fields_PC_4_8_26.doc
the land shall be equally divided between the owners of the lands on each side of the
vacated portion of any public highway.
NOW THEREFORE, BE IT HEREBY RESOLVED by the Common Council of the City of
Oconomowoc that a Portion of Olympia Fields Drive as described and shown on Exhibit
A attached hereto is not deemed necessary for public travel and the public interest
requires the vacating and discontinuance of 7406 square feet of Olympia Fields Drive;
and no written objection to the proposed vacating and discontinuance having been filed
with the City Clerk, a Portion of Olympia Fields Drive as described on Exhibit A is
hereby vacated and discontinued pursuant to §66.1003, Wis. Stats., subject to a
reservation of all easements and rights incidental to the easements that belong to the
City or to any utility or person that relate to any underground or over ground structures,
improvements or services and all rights of entrance, maintenance, construction and
repair of the structures, improvements or services shall continue.
DATED: CITY OF OCONOMOWOC
By:
Mayor
ATTEST:
Gina Kozlik, City Clerk
66
Exhibit A
Right-Of-Way Vacation
Legal Description:
Vacation of a portion of public street right-of-way along Olympia Fields Drive that includes
the driveway area and adjacent lands to the parcel located at 1400 Summit Avenue from
the City of Oconomowoc to Fleming Investments, LLC. Area to be vacated is
approximately 250’ south of Pabst Road, on the east side of Olympia Fields Drive and
consists of approximately 7406 SF or .17 acres.
T:\Development\_Summit Avenue\1400_Summit_Ave\Map_Exhibit_A.docx
67
T:\Boards_Commissions\Plan Commission\Plan Commission\2026\Correspondence_February.docx
Planning Department Correspondence –
February – 2026
Temporary Use Permits / Renewals
A temporary use permit was issued to Tree Ripe Fruit Company for a
temporary sale at the Fleet Farm parking lot at 1555 Pabst Farms Blvd on
March 15, 2026 from 9:00am to 10:30am, selling citrus, pecans and
pistachios.
Noncompliance Letters / Other Matters
458 W. 5th Street – Storage of Junk, Lawn Areas, Exterior Area
Requirements, Play Structures
Zoning Approval for New Business Occupancy
Luxe Lash n Glow submitted an occupancy request to use 550 SF of
space within the existing building at 888 Thackeray Trail. The proposed
use is cosmetic personal services of eyelash extensions, spray tanning
and teeth whitening.
Elysium Massage & Spa submitted an occupancy request to use 1500 SF
of space within the existing building at 888 Thackeray Trail. The proposed
use is massage, facials, nails and waxing.
Administrative Approvals
None
68
Source: City of Oconomowoc website. First collected Oct 18, 2026.