Plan Commission Meeting - January 22, 2026
City of Amery · Polk County · meeting of Jan 22, 2026 · Agendas
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_____________________________________________________________________________________________________ _______
Thursday – January 22, 2026 9:00 A.M. Amery City Center Council Chambers
____________________________________________________________________________________________________________
Pursuant to Wisconsin Statutes 19.84, Notice is hereby given to the public that a meeting of the Plan Commission of the City of Amery
will be held on: January 22, 2026 at 9:00 A.M.
Call to Order
Roll Call
Adoption of Agenda
1) Kickoff for the Zoning Code Rewrite
2) Adjournment
Respectfully Submitted;
Taylor Larson
Clerk-Treasurer
***Posted: January 15, 2026: Website (www.amerywi.gov); City Hall; Amery Public Library & Amery Police Department
PLAN COMMISSION
AGENDA
104 Maple St. W.
Amery, WI 54001
http://www.amerywi.gov
(715) 268-7486
Fax: (715) 268-4870
The City of Amery does not discriminate on the basis of race, color, national origin, sex, religion, age or disability in
employment or provision of services, programs or activities.
NOTE: Upon reasonable notice, the City of Amery will accommodate the needs of disabled individuals through aids or
services. For additional information or to request this service, contact the Clerk -Treasurer’s office at (715) 268-3410 by
Noon the previous day so that arrangements can be made.
Amery, Wisconsin
Zoning Code Rewrite
Plan Commission Kickoff Meeting
January 22, 2026
Agenda
Introductions
Project Purpose & Goals
Project Scope & Schedule
Plan Commission’s Role
Continuum Questionnaire Activity
Next Steps
Introductions
Jenna Gilliam
Planner
Project Purpose & Goals
Modernize and simplify the zoning code for clarity and usability
Amery’s code was last updated in 2004(!), resulting in contradictions and outdated standards
Align regulations with newly-adopted 2045 Comprehensive Plan and other community
policies
Implement community vision (e.g. business growth and housing diversity/affordability)
by removing barriers to development
Enhance predictability, fairness, and consistency in decision-making
Streamline administration, permitting, and enforcement
___________________________________________________
What other goals/expectations do you have for this process?
Project Purpose & Goals
Primary Themes from Comprehensive Plan
Preserving Small-Town Character: Emphasizing thoughtful growth that maintains Amery’s charm
while enhancing livability.
Housing Affordability & Diversity: Addressing the shortage of affordable and middle-income
housing through infill development, zoning updates, and development incentives.
Economic Development: Supporting local businesses, attracting new employers, and positioning
Amery as a regional destination for tourism and recreation.
Infrastructure & Mobility: Improving roads, sidewalks, and multi-modal transportation options,
with a focus on accessibility and connectivity.
Natural & Cultural Resource Stewardship: Protecting Amery’s lakes, rivers, wetlands, and
farmland while promoting civic traditions and historic preservation.
Intergovernmental Collaboration: Strengthening partnerships with neighboring jurisdictions,
regional agencies, and local organizations to align planning efforts and share resources.
2045 Vision Statement:
“Amery will continue to be a thriving, welcoming community that preserves its small-
town charm while embracing thoughtful growth.
We envision a city where families and businesses flourish, supported by affordable
housing options, purposeful economic development, vibrant parks and gathering
spaces, and quality infrastructure. By providing a high quality of life and a strong sense
of belonging, Amery shall always be a desirable place to live, work, and visit.”
Project Scope
Phase 1: Initial Assessment & Public Engagement (approx. January – May 2026)
Phase 1 will inform the City of the necessary updates with a thorough review of current conditions
and policies accompanied by outreach to stakeholders and decision makers to provide insight into
Amery’s future needs and opportunities.
Audit of Existing Code – Conduct a comprehensive review of the zoning ordinance and related plans
to identify conflicts, outdated provisions, and areas needing modernization.
Public Participation – Implement a structured engagement process to gather input from staff,
officials, stakeholders, and the public on issues and priorities for the zoning update.
Development Standards – Establish clear, modern development standards aligned with the
Comprehensive Plan and evaluate opportunities to consolidate zoning districts.
Review Feedback – Assess stakeholder feedback with City staff to confirm needed revisions and
ensure the draft code meets operational and community needs.
Project Scope
Phase 2: Code Development & Adoption (approx. May – October 2026)
Phase 2 will incorporate the findings of Phase 1 into a revised Zoning Code (Chapter 450) and develop
policy and procedural revisions to accommodate the updates and support an efficient development
system to guide City Staff and Officials.
Comprehensive Rewrite – Prepare a full rewrite of the Zoning Code based on Phase 1 findings,
ensuring a clear, user-friendly structure supported by graphics and modernized language.
Zoning Map Amendments – Update the zoning map to align with the new code and evaluate
impacts on development, the environment, and housing.
Cross-Referencing and Consistency – Ensure the new code is consistent with other municipal
chapters and state statute.
Adoption – Participate in Plan Commission and City Council public hearings to support formal
adoption of the updated code.
Project Scope
Plan
Commission’s
Role
Serve as Steering Committee
Provide guidance on code structure, content, and priorities
Review drafts and provide feedback
Serve as bridge between community and City Council
Continuum Survey Activity
• Interactive activity with Plan
Commission & stakeholders
• Identify values and priorities
across a spectrum
• Results inform some initial
guidance for drafting and
engagement
• Results will be shared later
in process
MSA’s Next Steps
Meet with staff to identify zoning code rewrite
starting points
Begin reviewing current ordinance and City
plans/policies, develop audit summary memo
Reach out to key stakeholders
Next Plan Commission meeting: February 26th
(brainstorming preliminary code concerns/changes,
reviewing feedback to-date)
Which parts of the current zoning code are hardest for applicants,
staff, or commissioners to interpret or apply?
What are the most common variance requests?
Are there zoning barriers that discourage new businesses or
expansions of existing ones? What about housing development?
What types of development or community character do you want
the new code to better support?
Source: City of Amery website. First collected Oct 19, 2026.