Economic Development & UW-Extension Committee — Agenda Packet

1 Sawyer County Economic Development & UW-Extension Committee Meeting Monday, June 8, 2026 @ 8:30 AM Sawyer County Board Room AGENDA 1. ZOOM LINK a. To view or participate in the virtual meeting from a computer, iPad, or Android device please go to https://zoom.us/j/97642007840. You can also use the dial in at 1-312-626-6799 with the Webinar ID: 976 4200 7840. Use *9 to Raise/lower hand and *6 to Unmute/mute. If you are on a computer, click the "Raise Hand" button and wait to be recognized. If you are on a telephone, dial *9 and wait to be recognized. If additional assistance is needed please contact the County Clerk's Office at 715- 634-4866 prior to the meeting. This meeting will be recorded and will be available on our website at: https://sawyercountygov.org. 2. CALL TO ORDER 3. ROLL CALL 4. PLEDGE OF ALLEGIANCE 5. CERTIFICATION OF COMPLIANCE WITH THE OPEN MEETINGS LAW 6. MEETING AGENDA 7. PUBLIC COMMENTS At this time, members of the public will be given the opportunity to address the Board. Please adhere to the following when addressing the Board: • Comments will be limited to 3 minutes or less per individual. • Comments should be directed to the Board as a whole and not directed to individual Board members. • The Board cannot respond to your comments during this time. • Please sign in and fill out a public comment sheet if you wish to speak on an item. 8. CONSIDER APPROVAL OF MINUTES FROM PREVIOUS MEETING a. Draft Econ Minutes 5.11.2026 9. LIBRARY FUNDING (DISCUSSION ONLY) 10. LIBRARY UPDATES (JAN, APR, JUL, OCT) a. Weiss Library Report Page 1 of 9 2 b. Winter Library Report c. LCO Library Report 11. UNIVERSITY OF WISCONSIN-EXTENSION REPORT (FEB, MAY, AUG, NOV) 12. HAYWARD LAKES VISITORS & CONVENTION BUREAU REPORT a. HLVCB Report 13. NORTHWEST REGIONAL PLANNING COMMISSION REPORT a. NWRPC Report 14. SC/LCO ECONOMIC DEVELOPMENT CORPORATION REPORT a. EDC REPORT 15. TRAIL REPORTS- MOTORIZED AND NON-MOTORIZED a. Motorized b. Non-motorized 16. BOARD APPOINTED COMMITTEE UPDATES 17. CORRESPONDENCE, REPORTS FROM CONFERENCES AND MEETINGS 18. FUTURE AGENDA ITEMS 19. NEXT MEETING DATE /TIME: JULY 6, 2026 AT 8:30 AM 20. ADJOURNMENT DISCLAIMER: A quorum of the County Board of Supervisors or of any of its committees may be present at this meeting to listen and observe. Neither the Board nor any of the committees have established attendance at this meeting as an official function of the Board or committee(s) or otherwise made a determination that attendance at the meeting is necessary to carry out the Board or committee’s function. The only purpose for other supervisors attending the meeting is to listen to the information presented. Neither the Board nor any committee (other than the committee providing this notice and agenda) will take any official action with respect to this noticed meeting. Copy sent via email to: Committee Members, Associated Staff and News Media. Note: Any person wishing to attend whom, because of a disability, requires accommodation should call Page 2 of 9 3 the Sawyer County Clerk’s Office (715.634.4866) at least 24 hours before the scheduled meeting so appropriate arrangements can be made. Mission Statement: The Sawyer County Board of Supervisors will strive to provide excellent services and responsible leadership to protect and enhance Sawyer County citizens, businesses, and resources, while preserving our unique heritage. Page 3 of 9 Minutes of the May 11, 2026 Meeting of the Sawyer County Economic Development and UW-Extension Committee of the Sawyer County Board of Supervisors Board Room; Sawyer County Voting Committee Members Present: Others Present: John Righeimer Mike Markgren Brian Priester Stacey Hessel Laura Bruce Adam Lamoureaux Jim Miller Mindy Simons Sheldon Johnson Steve Longtine Lori Baltrusis Donna Knuckey Randy Neumann Tawonga Zakeyu Call to Order – Elected Official Deputy Clerk Laura Bruce called the meeting to order at 8:30 am. Certification of Compliance with the open meeting law was met. Roll Call was taken. Quorum was met. Election of Committee Chair & Vice Chair— Ms. Hessel nominated Mr. Righeimer for Chair, second by Mr. Longtine. No other nominations being received, voting proceeded by secret ballot. Ballots were collected by Clerk Klein, tallied by Clerks Klein and Bruce, and Mr. Righeimer was unanimously elected Chair of the Economic Development/UWEX Committee. Mr. Longtine nominated Ms. Hessel for Vice Chair, second by Mr. Righeimer. No other nominations being received, voting proceeded by secret ballot. Ballots were collected by Clerk Klein, tallied by Clerks Klein and Bruce, and Ms. Hessel was unanimously elected Vice Chair of the Economic Development/UWEX Committee. The meeting was handed over to Chairman Righeimer’ Meeting Agenda -- Set Public Comments – None. Minutes from the previous meeting dated: April 6, 2026 Motion to approve made by: Mr. Neumann Second by: Ms. Hessel Motion carried without negative vote. University of Wisconsin-Extension Report—Ms. Baltrusis welcomed the new board members and gave a brief introduction of what the department does. She spoke of the Strategic plan and introduced Ms. Zakeyu and Ms. Knuckey. Ms. Knuckey spoke of PYD (positive youth development) and the 4-H Beyond Ready Framework, and updated the board on upcoming events. Hayward Lakes Visitors & Convention Bureau Report— Ms. Simons reported on the Governor’s Fishing Opener, which included list of weekend activities and attendance. NWRPC Report— Mr. Johnson gave a brief introduction to the committee on what NWRPC does and an update on current projects. He discussed the CDBG program ending and a new program contracted with Douglas County beginning July first. The new program will be a zero percent interest, twenty-year loan for income qualified applicants. SC Economic Development Corporation Report— Mr. Lamoureaux said goodbye to the board and introduced Mr. Priester as his replacement. He reported as of the April meeting, the committee name will no longer include LCO . Mr. Priester introduced himself to the committee. Page 4 of 9 Trail Reports-- Motorized— Mr. Neumann stated there was no report as the trails do not open until May 15 th. Non-Motorized trails—Mr. Miller had nothing to report. Board Appointed Committee Updates – No reports Correspondence, Reports from Conferences— None Future Agenda Items – None Adjournment – 9:28 am Meeting Date/Time – The next meeting of the Economic Development and UW-Extension Committee will be Monday, June 8, 2026 at 8:30 am in the Board Room. Minutes recorded by Laura Bruce, Elected Official Deputy Clerk Page 5 of 9 Hayward Lakes Visitors & Convention Bureau | May 2026 Marketing Report Page 1 Marketing Report – June 8, 2026 Hayward Lakes Visitors & Convention Bureau Executive Summary This report summarizes the performance of Hayward Lakes marketing activities for the months of April and May, including television interviews, social media promotions, email marketing, radio verbal links, and digital video advertising. Across all channels, the HLVCB delivered strong engagement rates and significant reach ahead of the peak summer season. 1. Television Fox 6 Television Interview Our Hayward Lakes segment aired twice on Fox 6 (Milwaukee) during the reporting period (first airing April 2nd), providing high visibility in the Milwaukee market. 2. Social Media — Paid Promotion April Facebook Post Our April Facebook promotion generated strong results, driving 1,855 clicks to the Hayward Lakes website. Of those visitors, 1,510 were actively engaged — meaning they interacted with content rather than immediately bouncing. This represents an 81% engagement rate, well above typical industry benchmarks of 2–5% for paid social campaigns. Total Clicks 1,855 Facebook — April Engaged Visitors 1,510 81% engagement rate April Star Tribune Post Our Star Tribune promotion targeted the Minneapolis–St. Paul market. The campaign drove 1,322 clicks, with 1,204 engaged visitors, yielding an exceptional 91% engagement rate. Reaching Star Tribune readers is a proven strategy for converting Twin Cities residents into Northwoods visitors. Total Clicks 1,322 Star Tribune — April Engaged Visitors 1,204 91% engagement rate Page 6 of 9 Hayward Lakes Visitors & Convention Bureau | May 2026 Marketing Report Page 2 3. Midwest Outdoors — Dedicated Email Campaign We ran a series of dedicated email placements through Midwest Outdoors targeting an outdoor recreation audience. Results are broken down by content topic below. Spring Fishing was the clear top performer across all metrics, while the Visitor Guide placement also delivered quality traffic with strong time-on-site, a signal that those visitors are actively researching a trip. Campaign Clicks Engaged Eng. Rate Avg. Time on Site Banner Ad 49 43 88% 1:00 Spring Fishing 157 144 92% 1:20 ATV / UTV 31 28 90% 0:40 Hiking 8 8 100% 0:34 Biking 10 10 100% 0:20 Visitor Guide 67 60 90% 1:05 Notable: Hiking and Biking both achieved 100% engagement rates — every single visitor who clicked also engaged with the content. While volumes are smaller, these are highly qualified audiences with strong travel intent. 4. YouTube Spring Fishing Ads Both YouTube campaigns are running through May 25th and use a two-campaign strategy: a traditional video ad to build awareness, paired with a Demand Gen campaign designed to drive direct action and website clicks. Together, they have delivered outstanding reach and volume for a highly efficient spend. Metric Video Ad (Awareness) Demand Gen (Action) Impressions 800,000 977,000 View-throughs / Clicks 515,000 view-throughs 34,500 clicks Spend to date ~$1,600 ~$3,600 Cost efficiency ~$0.002 per view ~$0.10 per click Combined totals: 1.77 million impressions and 34,500+ clicks for approximately $5,200 in total spend. The Demand Gen campaign is driving clicks at roughly $0.10 per click, an extremely competitive rate for targeted travel and tourism advertising. Page 7 of 9 Hayward Lakes Visitors & Convention Bureau | May 2026 Marketing Report Page 3 5. Key Takeaways • Social media engagement rates (81–91%) significantly outpaced industry averages, indicating our creative and targeting strategy is connecting with the right audiences. • Fox 6 earned media delivered two airings at no cost — a high-value placement that builds destination awareness beyond paid reach. • Spring Fishing remains our strongest content category across all digital channels, consistent with Hayward Lakes' core identity and visitor base. • The Visitor Guide email placement drove high-quality traffic (67 clicks, 1:05 avg. time on site), suggesting visitors who engage with the guide are serious trip planners. • YouTube campaigns have reached 1.77 million impressions at efficient cost ahead of peak season, with the campaign wrapping up on May 25th. Page 8 of 9 P O B o x 3 4 1 , H a y w a r d , W I 5 4 8 4 3 w w w . s c l c o e d c . c o m 7 1 5 - 2 7 4 - 9 5 4 1 e d @ S C L C O E D C . c o m May Sawyer County EDC Report C o n t i n u e d “ o n t h e j o b ” t r a i n i n g O n e o n o n e m e e t i n g s w i t h B o a r d m e m b e r s S t a c e y H e s s e l , J i m M i l l e r a n d K a t h y K a d l e c C r e a t e d n e w l e t t e r h e a d a n d b u s i n e s s c a r d s B e g a n b u i l d i n g n e w w e b s i t e M e t w i t h D a v e A r m s t r o n g , E x e c u t i v e D i r e c t o r B a r r o n C o u n t y E D C M e t w i t h T h r i v e G r a n t S t a k e h o l d e r s P r e p p e d f o r n a m e c h a n g e R e g i s t e r e d f o r u p c o m i n g W E D A B a s i c E c o n o m i c D e v e l o p m e n t T r a i n i n g A t t e n d e d W W B I C E v e n t s Page 9 of 9