Special Tourism Commission Meeting — Minutes

June 16, 2026 Tourism Commission Minutes 1 City Of Lake Geneva Tourism Commission Minutes Tuesday, June 16, 2026 - 4:00 PM Lake Geneva City Hall; Council Chambers Call to Order by City Clerk Reynolds at 4:00 pm. Roll Call Present: Mary Daly, Luke Pfeifer, Shelley Rowell, Alder Brian Smith, Mayor Todd Krause, Finance Director Laura Pisarcik. Absent: Alder Mary Jo Fesenmaier & VISIT Lake Geneva President Stephanie Klett. Others present: City Clerk Lacey L. Reynolds and other interested persons. Comments from the public limited to 5 minutes, limited to items on this agenda None. Election of Temporary Chairperson Clerk Reynolds announced the procedure for nominating and voting on a temporary chairperson. Currently their is not Chairperson for the Tourism Commission. Alder Smith nominated Luke Pfeifer as the temporary chair for today's meeting, second by Rowell. Clerk Reynolds asked if Pfeifer accepted the nomination and Pfeifer replied yes. Clerk Reynolds asked for other nominations. There were no other nominations and nominations were closed. Voice vote, approved, motion carried. Approval of the minutes from April 13, 2026 Motion by Smith to approve, second by Rowell. Voice vote, approved, motion carried. Written report from Heather Jones (Independent Contractor for Tourism Commission) Meet at the Lake Promotional Activity Written report from Tourism Entity (VISIT Lake Geneva) on Promotional Activity, Calendar, and Hotel performance Written report from Lake Geneva Business Improvement District (events and mission) Written financial update regarding Room Tax Dollars Collected, Financials, current Budget & Disbursements, list of outstanding (unpaid) tourism grants awarded Discussion took place. Discussion/Action on Tourism Promotional Grant Program and Requests: Maximum ten (10) minute presentation per request: Bridal Expo; Celebration Management Discussion took place. Motion by Pfeifer to continue to next month's meeting, second by Daly. Voice vote, approved, motion carried. Pink the Lake & The Pink Party; Kristin Stone Discussion took place. Motion by Rowell to approve $4,000.00, second by Daly. Voice vote, approved, motion carried. Fat Tire Charity Ride; Dawn Marie Mancuso Applicant was unable to attend this meeting. Motion by Pfeifer to continue to next month's meeting, second by Smith. Voice vote, approved, motion carried. Lakeside Literary Festival; Alicia Boemi & Emily Kornak Discussion took place. Motion by Daly to approve $7,199.50, second by Rowell. Voice vote, approved, motion carried. Final Event Evaluation and Discussion on Recent Grant Recipients and Future Action June 16, 2026 Tourism Commission Minutes 2 Wee Whiskey Fest; Geneva Lakes Whiskey Club Discussion took place. The Balloon Adventure-Buggin' Out!; 531 Fund (Formerly Santa Cause) Discussion took place. Birding Backpacks; Avian Committee Discussion took place. Gary Con 2026; Gary Con, a wholly-owned division of Gaxx Worx, LLC Discussion took place. Discussion/Action regarding Tourism Grant Guide to set potential parameters for the number of years and maximum grant reimbursement Discussion took place. Motion by Daly to continue to next month's meeting, second by Rowell. Voice vote, approved, motion carried. Adjournment Motion by Rowell to adjourn, second by Smith. Voice vote, approved, motion carried. Adjourned at 5:17 pm. Lacey L. Reynolds City Clerk