Plan Commission Meeting — Minutes
City of Lake Geneva · Walworth County · Plan Commission · meeting of May 18, 2026 · Minutes
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May 18, 2026 Plan Commission Minutes 1
City Of Lake Geneva Plan Commission Minutes
Monday, May 18, 2026 - 6:00 PM
Lake Geneva City Hall; Council Chambers
Call to Order
Mayor Krause called the meeting to order at 6:00 PM.
Roll Call
Present: Krause, Hoiland, Nafziger, Esarco, Skates, Cary
Absent: Gibbs
Approve Minutes of the April 20, 2026, Plan Commission meeting as distributed.
Motion by Cary to approve; second by Skates. Motion carried: 6-0
Comments from the public as allowed by Wis. Stats. §19.84(2), limited to items on this agenda, except for
public hearing items. Comments will be limited to five (5) minutes.
Public comment: None.
Acknowledgment of Correspondence.
It was noted for the record that communications had been received and subsequently distributed to all members of
the Plan Commission for their review.
Downtown Design Review:
Discussion/Action on Resolution PC-2026-004 for Downtown Design Review application for new signage at
410 Broad Street, filed by Amanda Werner, 104 Mosswood Court, Kathleen, GA, Tax Key No. ZOP 00107.
Approval of Signage – 410 Broad Street (BMO Bank)A motion was made by Cary, seconded by Powers, to
approve the signage application for BMO Bank at 410 Broad Street. Staff noted that approval was recommended
following the applicant's agreement to utilize black signage on the building and black and white signage in the
parking lot in lieu of corporate colors. Motion carried, 6-0.
Discussion/Action on Resolution PC-2026-012 for Downtown Design Review application for new signage at
744 W Main Street, filed by Sean Payne, 127 Sumner St, Genoa City, WI, Tax Key No. ZOP 00317.
The Plan Commission reviewed a sandwich board sign request for 744 West Main Street. Staff recommended
denial of the application, noting that the proposed hard plastic materials do not comply with the traditional wood
frame and chalkboard standard. A motion to approve the request with an amendment requiring a black and white
rendering was discussed but failed to finalize. Following further discussion, the application was officially
denied.
Discussion/Action on Resolution PC-2026-017 for Downtown Design Review application for signage at 772
W Main Street, filed by Happy Ending Cocktail Co, 772 W Main Street, Suite 204, Lake Geneva, WI, Tax
Key No. ZOP 00321.
PC2026-017: Sign Request – 722 W. Main StreetThe Plan Commission reviewed application PC2026-017 for a
sign request at 722 W. Main Street. A motion was made and approved to deny the application, citing that the
design does not comply with the traditional wood frame and chalkboard standard. Motion to deny carried.
Discussion/Action on Resolution PC-2026-018 for Downtown Design Review application for signage at 234
Broad Street, filed by Lindsey Guerrero, 408 Lakewood Drive, Williams Bay, WI, Tax Key No. ZOP 00257.
PC2026-018: Sandwich Board Sign Request – 234 Broad StreetThe Plan Commission reviewed application
PC2026-018 for a sandwich board sign at 234 Broad Street featuring a wood frame and chalkboard. A motion to
approve the application was made by Esarco, seconded by Powers. Motion carried, 6-0
Discussion/Action on Resolution PC-2026-020 for Downtown Design Review application for signage at 264
Center Street, filed by Denise Wendell, 264 Center Street, Lake Geneva, WI, Tax Key No. ZOP 00259.
May 18, 2026 Plan Commission Minutes 2
The Plan Commission considered application PC2026-020 for a sign request located at 264 Center Street.
Following a review of the design, the Plan Commission voted to deny the request due to the presence of a printed
sign and a bright yellow arrow. Motion to deny carried.
Discussion/Action on Resolution PC-2026-004 for Downtown Design Review application for Rebuild of the
Penthouse and Relocation of Antennas onto New Penthouse at 703 W Main Street, filed by Eileen
Boland,1S660 Midwest Road, Suite 308, Oakbrook Terrace, IL, Tax Key No. ZA27600001.
703 West Main Street: Penthouse and Antenna Proposal. The Plan Commission reviewed a proposal for
antenna placement and an accompanying fence hearing at 703 West Main Street. Staff recommended denial of the
application due to concerns regarding the visual appearance of the proposed crenelated tower design within the
historic district. A Verizon representative noted that while placing the antennas inside the building was not feasible
due to signal interference, the proposal could be modified to reduce visibility through painting and better structural
integration.
During the discussion, the Commission proposed raising the penthouse structure to accommodate the required
antenna height while ensuring they would not appear freestanding above the roofline. A motion was made and
approved to continue the item to the next meeting, with a request that the applicant submit updated drawings
depicting these proposed modifications.
Public Hearing, Review, and Recommendation
Public Hearing for a Text Amendment to repeal and replace Section 98-707 Exterior Lighting Standards of
the City of Lake Geneva Zoning Ordinance filed by City of Lake Geneva Avian Committee, 626 Geneva
Street, Lake Geneva, WI.
Public Hearing: Text Amendment – Section 98-707 (Exterior Lighting Standards)The public hearing for a
Text Amendment to repeal and replace Section 98-707 (Exterior Lighting Standards) of the City of Lake Geneva
Zoning Ordinance was withdrawn. No action was taken.
Discussion/Action on Resolution PC-049 recommending approval of Text Amendment to repeal and replace
Section 98-707 Exterior Lighting Standards of the City of Lake Geneva Zoning Ordinance filed by City of
Lake Geneva Avian Committee, 626 Geneva Street, Lake Geneva, WI.
Public Hearing: Text Amendment – Section 98-707 (Exterior Lighting Standards)The public hearing for a
Text Amendment to repeal and replace Section 98-707 (Exterior Lighting Standards) of the City of Lake Geneva
Zoning Ordinance was withdrawn. No action was taken.
Public Hearing for a Conditional Use Permit (CUP) to allow a fence height of four (4) feet within the street
yard of property at 1310 W Main Street filed by Robert Loquercio, 1600 W Lake Street, Streamwood, IL,
Tax Key No, ZYUP 00094N.
Public Hearing: Conditional Use Permit – 1310 West Main Street (Street Yard Fence)The Plan Commission
opened the public hearing for a Conditional Use Permit request at 1310 West Main Street. Staff reported a
recommendation for approval of the proposed 4-foot tall fence in the street yard. During the public hearing,
neighbor Jim Willett, 1320 West Main Street, raised concerns regarding the placement of the fence and its potential
impact on stormwater drainage.
Discussion/Action on Resolution PC-2026-021 recommending approval of a Conditional Use Permit (CUP)
to allow a fence height of four (4) feet within the street yard of property at 1310 W Main Street filed by
Robert Loquercio, 1600 W Lake Street, Streamwood, IL, Tax Key No, ZYUP 00094N.
Conditional Use Permit: 4-Foot Fence – 1310 West Main Street. A motion was made by Skates, seconded by
Esarco, to approve the Conditional Use Permit for a 4-foot fence at 1310 West Main Street, subject to compliance
with the original site plan and securing a fence permit prior to installation. Motion carried, 6-0.
May 18, 2026 Plan Commission Minutes 3
Public Hearing for a Conditional Use Permit (CUP) to allow the construction and operation of a Restaurant
at the Northeast corner of Center Street and Interchange North filed by David Scotney, 2890 Bridle Court,
Lake Geneva, WI, Tax Key No. ZYUP 00140.
Public Comment
The following residents spoke regarding the proposed project:
• Jeff Hess (N3145 Center Street): Expressed concerns regarding noise, traffic, and the parking lot.
• Robert Grum (307 N. Stone Ridge Drive, President of Stone Ridge HOA): Expressed concerns regarding
the entrance of Interchange North, noise, and light pollution.
• Millie McCormick (632 S. Stone Ridge Drive, President of Villas HOA): Expressed concerns regarding
traffic, parking, and lighting.
• Joel Hoiland (390 Country Club Drive, 3rd District Alderperson): Spoke in support of the supper club but
voiced concerns regarding intersection access issues. A request was made for further evaluation of
alternative access routes, with emphasis placed on the need for long-term corridor planning before a final
determination is made.
• Sean Payne (127 Sumner Street): Spoke in support of approval.
• Catherine Hopkinson (540 N. Boulder Ridge Drive): Requested to view updated renderings of the project.
• Stephanie Frisque (1766 Ridgeway Point): Expressed a desire for accurate drawings and raised concerns
regarding traffic, lighting, and view impacts.
• Marilyn Murphy (1770 Stone Ridge Court): Expressed concerns regarding construction traffic and overall
traffic increases.
• Kevin Murphy (1770 Stone Ridge Court): Spoke in support of the project, emphasizing the importance of
doing it correctly.
• Al DiLuigi (500 S. Stone Ridge Drive): Raised concerns regarding parking lot capacity, Center Street
parking, light pollution, and outdoor venue locations.
• Anthony Lee (430 N. Stone Ridge Drive): Requested that the Town of Geneva be involved in the process.
• Bob McCormick (632 S. Stone Ridge Drive): Expressed concerns regarding the total number of parking
stalls and the proximity of parking to nearby homes.
Discussion/Action on Resolution PC-2026-003 recommending approval of a Conditional Use Permit (CUP)
to allow the construction and operation of a Restaurant at the Northeast corner of Center Street and
Interchange North filed by David Scotney, 2890 Bridle Court, Lake Geneva, WI, Tax Key No. ZYUP 00140.
Swan Creek Supper Club Development – Planned Business District
• Project Overview: A development featuring a 300-seat, Frank Lloyd Wright-inspired Swan Creek Supper
Club and banquet hall. Expected to generate 50–80 jobs, with operating hours mirroring the Oak Fire
restaurant and no late-night bar operations.
• Staff & Engineering Review: Staff recommended approval based on traffic impact studies and a tree
preservation plan saving roughly 150 native trees. The City Engineer noted that the main entrance off
Interchange North requires County approval, and the gated emergency access off Center Street requires
Town approval.
• Site Layout & Traffic Access: Pete Juergens (Geneva Bay Construction) outlined fire safety compliance
via a gated emergency entrance. The applicant detailed access plans, noting traffic studies directed them
away from a Center Street signalized entrance to a proposed right-in/left-in configuration near Sage
Street.
• Public Feedback: Commissioners noted residential concerns from the Stone Ridge and Villas of Stone
Ridge neighborhoods regarding traffic, lighting, noise, and future adjacent parcel development.
• Commission Action: After discussing the issues, the Commission voted to approve the Conditional Use
Permit, subject to staff's recommended conditions:
o Full compliance with the submitted site plan.
o Obtaining all necessary local, town, and county permits.
o Developer reimbursement for required traffic improvements.
• Motion: Cary
May 18, 2026 Plan Commission Minutes 4
• Second: Esarco
• Vote: Passed 6-0
Condominium Plat Review
Discussion/Action on Resolution PC-2026-019 approving Unique Lake Geneva Office Park, A condominium
Addendum No. 3 filed by Jenni Becker, POB 794, Mukwonago, WI, Common Addresses: 804 and 816
Geneva Parkway, Tax Key Nos. ZUN 00007A and ZUN 00007B.
The Plan Commission reviewed a proposed condominium plat addendum for the properties located at 804 and 816
Geneva Parkway. A motion was made by Skates, seconded by Cary, to approve the addendum. Motion
carried, 6-0.
Adjournment
Motion by Skates to adjourn, second by Cary. Motion Carried; 6-0. The meeting adjourned at 7:42 PM.
Source: City of Lake Geneva website. First collected Oct 19, 2026.