Tourism Commission — Agenda Packet

Tourism Commission Meeting Agenda September 2, 2026 - 3:00 PM Council Chambers 3805 S. Casper Drive Published: 8/27/2026 AGENDA 1. CALL TO ORDER 2. ROLL CALL; DECLARATION OF QUORUM; PUBLIC NOTICE 3. APPROVAL OF MINUTES A. 06/10/2026 Meeting Minutes 4. NEW BUSINESS A. Election of Chairperson for Tourism Commission B. Election of Vice Chairperson for Tourism Commission C. Election of Treasurer for Tourism Commission D. Update by DCD Staff E. RAS - 2026 Budget Amendment for 2027 Grants F. RAS - 2027 Budget 5. ADJOURN Additional Information • The agenda packet, including supplemental information related to agenda items, is available online at www.NewBerlinWI.gov. Once finalized by the governing body, approved meeting minutes will also be posted online. • Agenda items may be taken out of order at the governing body's discretion. • Members, and possibly a quorum, of other municipal governmental bodies may attend this meeting to gather information. However, no action will be taken by any governmental body other than the one referenced in this notice. • Accommodations will be provided under the Americans with Disabilities Act (ADA) to meet the needs of individuals with disabilities. If you require assistance or appropriate aids and services, please contact the Office of the City Clerk at (262) 786-8610 with reasonable notice. Page 1 of 8 Tourism Commission MEETING MINUTES June 10, 2026 - 3:00 PM Council Chambers 3805 S. Casper Drive MINUTES 1. CALL TO ORDER Alderman Horbinski called the meeting to order at 3:01PM 2. ROLL CALL; DECLARATION OF QUORUM; PUBLIC NOTICE DCD Office Assistant Kailyn Jackowick took the roll call as follows: Present: Alderperson Horbinski, Commissioner Szpara, Commissioner Rocco, Commissioner Anderson Excused: Commissioner Tom O'Loughlin Staff Present: City Attorney Mark Blum, City Clerk Rubina R. Medina, Principal Planner Kelly Wall, Finance Director Matt Uselding Kailyn Jackowick confirmed that a quorum was present and that the meeting was properly posted in compliance with open meetings law. 3. APPROVAL OF MINUTES A. 11/19/2025 Meeting Minutes MOTION: Motion to Approve Motion by: Commissioner Rocco Second by: Commissioner Anderson VOTE: Motion Passed 4-0 4. NEW BUSINESS A. Update by DCD Staff Principal Planner Kelly Wall presented an update on current and upcoming events. Page 2 of 8 B. RAS - Discussion and recommendation to the Tourism Commission for approval of the 2027 Room Tax Grant timeline. MOTION: Motion to Approve Motion by: Commissioner Rocco Second by: Commissioner Anderson VOTE: Motion Passed 4-0 C. 2025 Room Tax Update by Finance Director Finance Director Matt Useling presented an update on the 2025 Room Tax Update and grant schedule. 5. ADJOURN MOTION: Motion to Adjourn at 3:17PM Motion by: Commissioner Szpara Second by: Commissioner Anderson VOTE: Motion Passed 4-0 Respectfully Submitted, Kailyn Jackowick, Community Development Office Assistant Page 3 of 8 REQUESTED ACTION STATEMENT MEMO TO: Tourism Commission CC: Alderman Dennis Horbinski, Chairman Nikki Jones, Deputy Director of Community Development MEMO FROM: Kelly Wall, Principal Planner DATE: September 2, 2026 REQUEST: Recommend to the Tourism Commission approval of an amendment to the 2026 budget, as presented, to increase the 2027 Room Tax Grant Program fund by $5,000. RATIONALE: Utilize Room Tax funds to generate additional overnight stays. FISCAL IMPACT: This amendment will have no fiscal impact, as there are excess funds in the Tourism account, as well additional funds that can be reallocated from existing budgeted expenditures, including reductions in marketing and internet expenses. Approval of this amendment will increase the Room Tax Grant Fund to $50,000 for the 2027 Grant Cycle. Page 4 of 8 TOURISM COMMISSION FUND ESTIMATED ACTUAL ACTUAL 2025 6 MOS. TOTAL 2026 2023 2024 BUDGET 2025 2025 Proposed ___________ ___________ ___________ ___________ ___________ ___________ REVENUES 22210000 40150 Room Tax 122,921 128,282 120,000 7,236 120,000 120,000 22210000 41010 Grants - State - - - - - - Total Revenues 122,921 128,282 120,000 7,236 120,000 120,000 EXPENDITURES 22210000 50020 Salary 6,935 13,683 13,762 8,625 13,762 19,069 22210000 51020 Benefits 1,800 3,916 2,131 2,600 2,131 5,826 22210000 54060 Marketing/Events 6,090 1,185 45,607 1,134 45,607 45,607 22210000 54110 Supplies 1,051 310 5,000 1,386 5,000 5,000 22210000 52030 Contracted Services 990 22210000 52050 Grant Projects - 32,961 45,000 9,925 45,000 45,000 22210000 52100 Admin Charge 1,283 22210000 54300 Conference/Seminar/Training 2,096 783 5,000 5,000 5,000 22210000 54390 Special Projects 9,500 999 119 22210000 54520 Internet Expense 432 468 8,500 11,982 8,500 8,500 Total Expenditures 27,904 55,588 125,000 36,761 125,000 134,002 Net Change in Fund Balance 95,017 72,694 (5,000) (29,525) (5,000) (14,002) Fund Balance - Beginning 164,522 259,539 332,233 327,233 Fund Balance - Ending 259,539$ 332,233 $ 327,233 $ 313,231 $ Page 5 of 8 REQ UESTED ACTION STATEMENT ME MO TO: CC: ME MO FROM: DAT E: REQ UESTED: Tourism Commission Alderman Dennis Horbinski, Chairman (via email) Nikki Jones, Deputy Director of Community Development Kelly Wall, Principal Planner September 2, 2026 Recommend to the Tourism Commission, approval of the 2027 budget, as presented. The proposed 2027 budget is nearly identical to the 2026 budget. The only proposed change is a $5,000 increase to the Room Tax Grant, to match the 2027 grant fund amount (2026 budget), pending approval of $5,000 increase). RATIONALE: Salary: $19,452 & Benefits: $9,706 The total amount alloc ated to salary and benefits is identical to the cost share ratio approved in previous years – with Enjoy New Berlin contributing 25% of the overall salary and the Department of Community Development contributing the remaining 75%. Marketing/Events: $45,607 Over the last several years, Enjoy New Berlin has participated in a number of community events. Some annual events include Discover New Berlin (New Berlin Chamber of Commerce), Safety Saturday (New Berlin Public Safety – Police and Fire Departments), Brews and Boos (New Berlin Recreation) and Winterfest (New Berlin Recreation). In the past, we have purchased marketing items lik e t-s hirts, tote bags, koozies, hot/cold packs, etc. With our focus being to promote local businesses and events that in return generate overnight hotel stays; it is important that we continue to spread the word about who we are, what we do, and why we do it. Supplies: $5,000 Funds will be used for handouts, grant mailings, displays, etc. Page 6 of 8 Grant Projects: $50,000 $50,000 has been allocated for the 2028 Room Tax Grant Program. This is consistent with the amount allocated for 2027 Grants. Conference/Seminar/Training: $5,000 Staff traditionally attends two Wisconsin Tourism Conferences – WIGCOT (Wisconsin Governors Conference on Tourism) in the spring and the Destination Wisconsin Conference in the fall. Internet Expense: $8,500 Paid annually to the City for occurred expenses. Page 7 of 8 ESTIMATED ACTUAL ACTUAL 2026 6 MOS. TOTAL 2027 TOURISM COMMISSION FUND 2024 2025 BUDGET 2026 2026 PROPOSED ___________ ___________ ___________ ___________ ___________ ___________ REVENUES 22210000 40150 Room Tax 128,283 156,940 120,000 11,170 120,000 120,000 22210000 41010 Grants - State - - - - - - Total Revenues 128,283 156,940 120,000 11,170 120,000 120,000 22210000 50020 Salary 13,683 18,397 19,069 11,097 19,069 19,452 22210000 51020 Benefits 3,917 5,331 5,826 5,504 5,826 9,706 22210000 54010 Repairs & Maintenance 22210000 54060 Marketing/Events 1,185 1,333 45,607 45,607 22210000 54110 Supplies 310 3,025 5,000 192 5,000 5,000 22210000 52100 Admin Charge to City 1,283 1,569 22210000 52050 Grant Projects 32,961 29,670 45,000 3,214 55,000 50,000 22210000 54300 Conference/Seminar/Training 783 578 5,000 867 5,000 5,000 22210000 54390 Special Projects 999 1,671 22210000 54520 Internet Expense 468 12,330 8,500 120 8,500 8,500 Total Expenditures 55,589 73,904 134,002 20,993 98,395 143,265 Net Change in Fund Balance 72,694 83,036 (14,002) (9,824) 21,605 (23,265) Fund Balance - Beginning 259,539 332,233 415,269 436,874 Fund Balance - Ending 332,233$ 415,269 $ 436,874 $ 413,609 $ Page 8 of 8