Tourism Commission — Agenda Packet

Tourism Commission Meeting Agenda June 10, 2026 - 3:00 PM Council Chambers 3805 S. Casper Drive Published: 06.04.2026 AGENDA 1. CALL TO ORDER 2. ROLL CALL; DECLARATION OF QUORUM; PUBLIC NOTICE 3. APPROVAL OF MINUTES A. 11/19/2025 Meeting Minutes 4. NEW BUSINESS A. Update by DCD Staff B. RAS - Discussion and recommendation to the Tourism Commission for approval of the 2027 Room Tax Grant timeline. C. 2025 Room Tax Update by Finance Director 5. ADJOURN Additional Information • The agenda packet, including supplemental information related to agenda items, is available online at www.NewBerlinWI.gov. Once finalized by the governing body, approved meeting minutes will also be posted online. • Agenda items may be taken out of order at the governing body's discretion. • Members, and possibly a quorum, of other municipal governmental bodies may attend this meeting to gather information. However, no action will be taken by any governmental body other than the one referenced in this notice. • Accommodations will be provided under the Americans with Disabilities Act (ADA) to meet the needs of individuals with disabilities. If you require assistance or appropriate aids and services, please contact the Office of the City Clerk at (262) 786-8610 with reasonable notice. Page 1 of 33 Tourism Commission MEETING MINUTES November 19, 2025 - 3:00 PM Council Chambers 3805 S. Casper Drive MINUTES 1. CALL TO ORDER Alderman Horbinski called the meeting to order at 3:00 PM 2. ROLL CALL; DECLARATION OF QUORUM; PUBLIC NOTICE Deputy City Clerk Megan Godshall took the roll call as follows: Present: Alderperson Horbinski, Commissioner Szpara, Commissioner Rocco, Commissioner Anderson, Commissioner O'Loughlin Excused: Staff Present: City Attorney Thomas Schmitzer, Deputy Director of Community Development Nikki Jones, Principal Planner Kelly Wall, Deputy City Clerk Megan Godshall The Deputy City Clerk confirmed that a quorum was present and that the meeting was properly posted in compliance with open meetings law. 3. APPROVAL OF MINUTES A. August 13th, 2025 Meeting Minutes MOTION: Motion to approve Motion by: Commissioner Szpara Second by: Commissioner Rocco VOTE: Motion Passed 5-0 4. NEW BUSINESS A. Memo - Bandwango Termination B. RAS - Discussion and possible action to amend the 2026 budget. MOTION: Motion to amend the 2026 Tourism Commission budget to include the transfer of $10,000 in the budget, bringing the total budget to $55,000 Motion by: Alderperson Horbinski Second by: Commissioner Rocco VOTE: Motion Passed 5-0 Page 2 of 33 C. Discussion on Grant Application 26-01 Education Foundation of New Berlin - Toast to Education: Beer & Wine Tasting Fundraiser D. Discussion on Grant Application 26-02 Education Foundation of New Berlin - WestPAC Community Concert Series - Season 4 E. Discussion on Grant Application 26-03 New Berlin Heat - New Berlin Summer Heat Girls Fastpitch Tournament F. Discussion on Grant Application 26-04 New Berlin Heat - New Berlin Heat Spring Classic James Sturino, W226 S7890 Sunset Glen Court, Big Bend on behalf of the New Berlin Heat, answered questions from Commission members G. Discussion on Grant Application 26-05 New Berlin Magic - New Berlin Magic Girls Fastpitch Tournament H. Discussion on Grant Application 26-06 New Berlin Magic - New Berlin Magic Baseball Tournament I. Discussion on Grant Application 26-07 New Berlin 4th of July Commission - New Berlin 4th of July Festival J. Discussion on Grant Application 26-08 New Berlin 4th of July Commission - New Berlin 4th of July Parade K. Discussion on Grant Application 26-09 New Berlin Pumas - Battle in New Berlin Baseball Tournament L. Discussion on Grant Application 26-10 New Berlin Veterans Memorial Society - New Berlin Veterans Memorial Society Annual Fundraiser Mary Jane Whitty, 1266 River Park Circle East, Mukwonago on behalf of the New Berlin Veterans Memorial Society, answered questions from Commission members Page 3 of 33 M. Discussion on Grant Application 26-11 New Berlin Junior Woman's Club - Fall Harvest Craft Fair N. Discussion on Grant Application 26-12 New Berlin Fire Department - Flashlight Candy Hunt O. Discussion on Grant Application 26-13 Miss Wisconsin Scholarship Organization - Miss Wisconsin & Miss Wisconsin's Teen 2026 Competitions Meghan DeMore, 11508 N. Oak View Court, Mequon on behalf of the Miss Wisconsin Scholarship Organization, answered questions from Commission members P. Discussion on Grant Application 26-14 Miss Wisconsin Scholarship Organization - Miss Wisconsin Crown Camp 2026 Q. Discussion on Grant Application 26-15 Miss Wisconsin Scholarship Organization - Miss Wisconsin Night to Ignite 2026 R. Discussion on Grant Application 26-16 New Berlin Public Library - 2026 Summer Sounds @ the Library S. Discussion on Grant Application 26-17 New Berlin Public Library - New Berlin Public Library Manhattan Short Film 29th Annual Festival T. Discussion on Grant Application 26-18 New Berlin Public Library - 2nd Annual Dewey-athlon U. Discussion on Grant Application 26-19 New Berlin Recreation - Winterfest 2027 V. Discussion on Grant Application 26-20 New Berlin Recreation - Brews & Boos Katie Roth, Recreation Manager on behalf of New Berlin Recreation Department, answered questions from Commission members Page 4 of 33 W. Discussion on Grant Application 26-21 New Berlin Historical Society - Miss Wisconsin and Beer Garden Open House X. Discussion on Grant Application 26-22 New Berlin Historical Society - Ice Cream Social and Beer Garden Open House Y. Discussion on Grant Application 26-23 New Berlin Historical Society - Historic Day and Beer Garden Open House Z. Discussion on Grant Application 26-24 New Berlin Historical Society - Applefest and Beer Garden Open House AA. Discussion on All Grant Requests and Possible Action on Final 2026 Room Tax Grant Awards MOTION: Motion to to alot the numbers as discussed as they appear in the chart Motion by: Commissioner Szpara Second by: Commissioner Anderson VOTE: Motion Passed 5-0 5. ADJOURN MOTION: Motion to adjourn at 3:39 PM Motion by: Commissioner O'Loughlin Second by: Commissioner Rocco VOTE: Motion Passed 5-0 Respectfully Submitted, Megan Godshall, Deputy City Clerk Page 5 of 33 Grant # Applicant Event Date Projected Attendees Amount Requested Event Budget Amount Requested per Organization Estimated Hotel Stays Amount Granted 26-01 Education Foundation of New Berlin Toast to Education: Beer & Wine Tasting Fundraiser (Julie Cordero) March 15, 2026 650 $5,000 $25,000 10 26-02 Education Foundation of New Berlin WestPAC Community Concert Series - Season 4 (Julie Cordero) March 7, 2026 / April 10, 2026 / May 15, 2026 / June 27, 2026 1,200 $5,000 $32,290 7 26-03 New Berlin Heat New Berlin Summer Heat Girls Fastpitch Tournament (James Sturino) June 5-7, 2026 2,200 $5,000 $30,000 168-288 26-04 New Berlin Heat New Berlin Heat Spring Classic (Fred Konovalenko) May 8-10, 2026 2,400 $5,000 $25,000 168-216 26-05 New Berlin Magic New Berlin Magic Girls Fastpitch Tournament (John Chidester) June 19-21, 2026 2,000 $5,000 $45,000 26-06 New Berlin Magic New Berlin Magic Baseball Tournament (John Chidester) May 29-31, 2026 4,500 $5,000 $50,000 26-07 New Berlin 4th of July Commission New Berlin 4th of July Festival (Polly Oldenburg) July 2-4, 2026 88,000 $5,000 50 26-08 New Berlin 4th of July Commission New Berlin 4th of July Parade (Polly Oldenburg) July 2-4, 2026 11,000 $5,000 50 26-09 New Berlin Pumas Battle in New Berlin Baseball Tournament (Cory Powers) May 15-17, 2026 1,200 $5,000 $20,000-25,000 $5,000 20-30 $3,750 $2,100 (Capped at $2,080) 26-11 New Berlin Junior Woman's Club Fall Harvest Craft Fair (Karen Hofmeister) October 17, 2026 1,400 $1,300 $3,250 $1,300 5-10 $1,300 26-12 New Berlin Fire Department Flashlight Candy Hunt (Deb Gillard) July 3, 2026 3,000 $2,400 $6,000 $2,400 N/A $1,000 New Berlin Pumas New Berlin Veterans Memorial Society New Berlin Junior Woman's Club $10,000 26-10 New Berlin Veterans Memorial Society New Berlin Veterans Memorial Society Annual Fundraiser (Mary Jane Whitty) October 17, 2026 300-350 $5,200 $2,100 (Capped at $2,080) 10 $1,000 $186,686 New Berlin Fire Department 2026 Room Tax Grants Education Foundation of New Berlin New Berlin Magic New Berlin Heat New Berlin 4th of July Commission $10,000 $10,000 50$10,000 $6,000 $7,500 $7,500 $7,500 Page 6 of 33 26-13 Miss Wisconsin Scholarship Organization Miss Wisconsin & Miss Wisconsin's Teen 2026 Competitions (Meghan DeMore) June 14-20, 2026 700 $5,000 $116,000 20-30 26-14 Miss Wisconsin Scholarship Organization Miss Wisconsin Crown Camp 2026 (Meghan DeMore) April 17, 2026 85 $1,750 $5,800 31 26-15 Miss Wisconsin Scholarship Organization Miss Wisconsin Night to Ignite 2026 (Meghan DeMore) June 16, 2026 115 $1,000 $7,000 5-10 26-16 New Berlin Public Library 2026 Summer Sounds @ the Library (Natalie Beacom) June 10, & 24, 2026 / July 8 & 22, 2026 / August 5 & 19, 2026 250-300 $1,200 $3,000 2-5 26-17 New Berlin Public Library New Berlin Public Library Manhattan Short Film 29th Annual Festival (Natalie Beacom) October 1, 2026 200-300 $320 $800 20-25 26-18 New Berlin Public Library 2nd Annual Dewey-athlon (Natalie Beacom) September 7, 2026 250 $200 $500 20 26-19 New Berlin Recreation Winterfest 2027 (Katie Roth) January 9, 2027 5,000 $5,000 $20,000 10 26-20 New Berlin Recreation Brews & Boos (Katie Roth) October 19-31, 2026 4,000 $4,000 $10,000 10 26-21 New Berlin Historical Society Miss Wisconsin and Beer Garden Open House (Anne Marquardt) June 14, 2026 1,000 $2,588 $6,470 N/A 26-22 New Berlin Historical Society Ice Cream Social and Beer Garden Open House (Anne Marquardt) July 12, 2026 1,000 $1,328 $3,320 N/A 26-23 New Berlin Historical Society Historic Day and Beer Garden Open House (Anne Marquardt) September 13, 2026 1,500 $2,188 $5,470 N/A 26-24 New Berlin Historical Society Applefest and Beer Garden Open House (Anne Marquardt) October 11, 2026 1,500 $1,928 $4,820 N/A Total Funds Requested: Total Funds Available: $82,302 $0 Total Funds Requested (Adjusted): $82,282 $8,032 $9,000 Miss Wisconsin Scholarship Organization New Berlin Public Library New Berlin Historical Society $7,750 $1,720 New Berlin Recreation $6,700 $1,000 $6,250 $5,500 Page 7 of 33 E n j o y E n j o y N E W B E R L I N CITY OF NEW BERLIN TOURISM COMMISSION JUNE 10, 2026 JUNE TOURISM UPDATE Page 8 of 33 E n j o y E n j o y N E W B E R L I N 2 , 1 7 2 F O L L O W E R S S O C I A L M E D I A & O U T R E A C H 6/2 W A S : 2 , 0 3 6 6 9 7 F O L L O W E R S W A S : 6 7 9 4 5 C A L E N D A R S S I N C E O C T 2 0 2 2 + 1 3 6 + 1 8 Page 9 of 33 E n j o y E n j o y N E W B E R L I N M O N T H L Y E V E N T C A L E N D A R Page 10 of 33 M O N T H L Y E V E N T C A L E N D A R E n j o y E n j o y N E W B E R L I N Page 11 of 33 M O N T H L Y E V E N T C A L E N D A R E n j o y E n j o y N E W B E R L I N Page 12 of 33 S O C I A L M E D I A & O U T R E A C H W E E K L Y S C H E D U L E S N E W B E R L I N P U B L I C L I B R A R Y N E W B E R L I N R E C R E A T I O N ( A R C ) > M O N D A Y A M S C H E D U L E F O R W E E K E V E N T C A L E N D A R C I T Y W I D E > P O S T E D L A S T D A Y O F T H E M O N T H O R F I R S T T H I N G O N T H E 1 S T “ S H A R I N G ” E V E N T S D I R E C T L Y F R O M H O S T B U S I N E S S / O R G A N I Z A T I O N S U P C O M I N G E V E N T S > ANY CHANGES MADE ON ORIGINAL POST, ARE UPDATED TO SHARE. REGULAR BASIS ON-GOING E n j o y E n j o y N E W B E R L I N Page 13 of 33 O U T R E A C H E F F O R T S M A Y 1 6 SAFETY SATURDAY N E W B E R L I N P U B L I C S A F E T Y & N E W B E R L I N P U B L I C L I B R A R Y Photo Credit: Tracee Renee Photography Photo Credit: Tracee Renee Photography E n j o y E n j o y N E W B E R L I N Page 14 of 33 O U T R E A C H E F F O R T S M A Y 1 S T - 3 1 S T E N B D I S P L A Y C A S E N E W B E R L I N P U B L I C L I B R A R Y E n j o y E n j o y N E W B E R L I N Page 15 of 33 A D V E R T I S I N G N E W B E R L I N R E C R E A T I O N A C T I V I T Y G U I D E S E n j o y E n j o y N E W B E R L I N Page 16 of 33 A D V E R T I S I N G MISS WI SCHOLARSHIP ORGANIZATION M I S S W I S C O N S I N P R O G R A M G U I D E E n j o y E n j o y N E W B E R L I N Page 17 of 33 U P C O M I N G E V E N T S EVERY SATURDAY 8AM-NOON WORKOUT CLASS AT 9:30AM CITY CENTER NEW BERLIN FARMER‘S MARKET &FITNESS @ THE FARMERS MARKET N B V M S F L A G D A Y C E R E M O N Y N E W B E R L I N C H A M B E R O F C O M M E R C E & P R I N C E T O N C L U B FRIDAY, JUNE 12TH 6PM VETERANS MEMORIAL N E W B E R L I N V E T E R A N S M E M O R I A L S O C I E T Y E n j o y E n j o y N E W B E R L I N Page 18 of 33 U P C O M I N G E V E N T S JUNE 14TH-20TH VARIOUS EVENTS WEST PAC SUNDAY, JUNE 14TH 1-4PM HISTORICAL PARK JULY 2ND-4TH VARIOUS HOURS MALONE PARK E n j o y E n j o y N E W B E R L I N M I S S W I S C O N S I N 4 T H O F J U L Y F E S T I V A L H I S T O R I C A L S O C I E T Y O P E N H O U S E N E W B E R L I N H I S T O R I C A L S O C I E T Y M I S S W I S C O N S I N S C H O L A R S H I P O R G A N I Z A T I O N C I T Y O F N E W B E R L I N Page 19 of 33 E n j o y E n j o y N E W B E R L I N Enjoy Enjoy NEW BERLIN P L E A S E B E S U R E T O F O L L O W U S O N F A C E B O O K A N D I N S T A G R A M ! FOLLOW US & PROMOTE US! L O C A L B U S I N E S S E S & O R G A N I Z A T I O N S A R E W E L C O M E T O S U B M I T E V E N T S V I A S O C I A L M E D I A O R D I R E C T L Y O N O U R W E B S I T E ! Page 20 of 33 REQUESTED ACTION STATEMENT MEMO TO: Tourism Commission CC: Alderman Dennis Horbinski, Chairman Nikki Jones, Deputy Director of Community Development MEMO FROM: Kelly Wall, Principal Planner DATE: June 10, 2026 REQUESTED: Discussion and recommendation to the Tourism Commission for approval of the 2027 Room Tax Grant timeline and application amendments. FISCAL IMPACT: None RATIONALE: No changes to the grant guidelines are proposed for the 2027 Room Tax Grant Cycle. $45,000 has been allocated in the 2026 budget, for 2027 Room Tax Grants. Just as a reminder, here are the updates we made in 2025, for the 2026 Grant Cycle. - Raise organizational limit to $10,000 / not to exceed $5,000 per event o Examples provided on grant application - Redistribute points on rubric to evaluate single-day versus multi-day events o Single day events (5 points) vs multi-day events (15 points) - Single Grant Award Amount, per Organization o The Tourism Commission will grant awards as a single total, per organization. - Administratively – o Staff updated the Reimbursement Form to make the process easier to submit for applicants and easier to process on the administrative side for staff. Page 21 of 33 2027 Grant Schedule – Postcard – Page 22 of 33 2027 Room Tax Grant Application Room Tax Funds Beginning January 1, 2017, State Law mandates the City forward any room tax revenue exceeding the amount the municipality may retain, to a Tourism Commission. The Commission must spend room tax revenue on tourism promotion and tourism development. Tourism Promotion and Tourism Development is defined in the Wisconsin Statutes to mean any of the following that are significantly used by transient tourists and reasonably likely to generate paid overnight stays at more than one establishment in the municipality on which room tax is imposed: Marketing projects, including advertising buys, creation and distribution of printed or electronic promotional tourist materials, or efforts to recruit conventions, sporting events or motor coach groups. Transient tourist informational services. Tangible municipal development, including a convention center. The Tourism Commission is required to submit a detailed report of its room tax expenditures to the Wisconsin Department of Revenue annually. The Room Tax Tourism Grant program is designed to promote tourism-related activity within the City of New Berlin with specific emphasis on tourism that is reasonably likely to generate overnight stays in hotel facilities. Eligible Projects and Use of Funds The City of New Berlin Tourism Commission will consider funding for projects and events that benefit the City of New Berlin and will likely result in increased room stays within the City. Items that can be funded by the Commission include: Design, production and placement costs for marketing that targets visitors from outside the City of New Berlin and its surrounding communities. This includes but is not limited to: brochures, fliers, posters, direct mail, registration materials, print ads, radio ads, television ads. Website enhancements that are reasonably likely to increase tourism and overnight hotel stay. Web and social media marketing that increase traffic of visitors from outside the City and its surrounding communities. Purchase of marketing lists, search engine marketing ad words, google ad words. Offsite signage such as billboards targeting visitors that live outside the City and its surrounding communities. NOTE: Payroll, positions or organizational operating costs will not be considered.   Grant Limits 6/4/26, 11:53 AM 2027 Room Tax Grant Application https://docs.google.com/forms/d/1rpuxRN_AazCd06Mj63-cIjX1ITOpIyojldQIgKUoOvQ/edit 1/9 Page 23 of 33 Grant limits are subject to Tourism Commission discretion. Maximum request not to exceed 40% of the overall event budget (capped limit of $5,000) per event and max total request of $10,000 per organization. Organizations may submit multiple applications. As long as they adhere to the following requirements:                 - Organizations may not apply for more than $10,000 of grant funds.                 - Per event request shall not exceed $5,000 or 40% of total event budget.                       - For example: (Per Event)                          - a $2,500 event budget would allow for a max grant request of $1,000.                          - a $5,000 event budget would allow for a max grant request of $2,000.                          - a $12,500 event budget would allow for a max grant request of $5,000.                          - a $25,000 event budget would be capped at the max grant request of $5,000.                        - For example: (Per Organization)                          - an organization may submit (2) event applications for $5,000 each.                          - an organization may submit (5) event applications for $2,000 each. Grants are limited based upon available room tax funds. Failure to submit receipts/invoices to justify the 60% organizational match, may result in a pro-rated reimbursement.   Eligible Applicants The project/event or promotional opportunity must demonstrate economic impact as it relates to tourism and is likely to generate hotel room stays within the City of New Berlin. Not for Profit Organizations. Project/event is located in the City of New Berlin and offers verifiable economic benefits to the City of New Berlin through increased hotel room nights. Repeat grant applicants have filed timely post project/event reports. Grant Recognition All awarded marketing projects must include the Enjoy New Berlin logo and where space allows, the following grant recognition: “Sponsored in part by the City of New Berlin Tourism Commission.” Additional Information All grants will be evaluated on established criteria and ranked competitively by the Tourism Commission. The grant application will serve as a grant agreement and must be signed by an authorized official within the organization. Events/projects must occur between January 1 and December 31, 2027. 6/4/26, 11:53 AM 2027 Room Tax Grant Application https://docs.google.com/forms/d/1rpuxRN_AazCd06Mj63-cIjX1ITOpIyojldQIgKUoOvQ/edit 2/9 Page 24 of 33 1. Email* 2. Check all that apply. Yes, my event application adheres to the requirements mentioned above. Purchases occuring during 2027 for January/February 2028 events are also eligible. The grant expires December 31, 2027. All funds must be used prior to expiration. Scoring Grant will be scored by Commissioners based on the following criteria: Quality and Completeness (10 Points max.) The applicant has a well-developed marketing strategy that can reasonably be expected to generate multiple hotel stays. (20 Points max.) The project/event and application substantiate a reasonable likelihood of local economic impact from: Local visitors (5 Points) / Day-trip visitors (10 Points) / Overnight visitors (30 Points) The methodology proposed to survey attendees is well developed and will likely generate good quality information regarding the number of attendees and whether they are local or non-local. Repeat projects/events have provided adequate documentation of room night stays.  (10 Points max.) Duration of the project/event is: Single Day (5 Points) or Multi-Day (15 Points) The expected/historical annual attendance is:  0-1,000 attendees (5 Points) / 1,000- 5,000 attendees (10 Points) / 5,000 or more attendees (30 Points) Maximum of 100 total points possible, per application. Application Submission Deadlines Submittals must be submitted online, in the form below, no later than noon on October 16, 2026. * Indicates required question Please acknowledge that you have read the requirements above and that your event fits within the guidelines. * 6/4/26, 11:53 AM 2027 Room Tax Grant Application https://docs.google.com/forms/d/1rpuxRN_AazCd06Mj63-cIjX1ITOpIyojldQIgKUoOvQ/edit 3/9 Page 25 of 33 Applicant Information / Description of Organization 3. 4. 5. 6. 7. Project Information Name (First & Last)* Address / City / State / Zip* Email* Phone Number* Organization Contact Person (Name/Phone/Email)** 6/4/26, 11:53 AM 2027 Room Tax Grant Application https://docs.google.com/forms/d/1rpuxRN_AazCd06Mj63-cIjX1ITOpIyojldQIgKUoOvQ/edit 4/9 Page 26 of 33 8. 9. 10. 11. 12. 13. 14. Project/Event Title** Event Date* Total Project / Event Budget* Grant Request Amount (Not to exceed 40% of total event budget / $5,000 cap)* Project / Event Location* Projected Number of Attendees* Detailed Project / Event Description* 6/4/26, 11:53 AM 2027 Room Tax Grant Application https://docs.google.com/forms/d/1rpuxRN_AazCd06Mj63-cIjX1ITOpIyojldQIgKUoOvQ/edit 5/9 Page 27 of 33 15. 16. 17. Explain How the Project Meets the Goals of the Grant Program/Benefits to the City of New Berlin (Please identify how this project/program will specifically be able to generate paid overnight stays in hotels within New Berlin. Please provide documentation from past projects, if applicable). * If your project/event reserves a block of rooms for this project/event in a City of New Berlin hotel, please provide number of rooms, number of nights and name of the hotel. * Expected Outcomes* 6/4/26, 11:53 AM 2027 Room Tax Grant Application https://docs.google.com/forms/d/1rpuxRN_AazCd06Mj63-cIjX1ITOpIyojldQIgKUoOvQ/edit 6/9 Page 28 of 33 18. 19. 20. 21. Mark only one oval. New Project / Event Existing Project/Event Financial Information 22. Staffing Requirements* Timeline for Implementation* Estimated Number of Hotel Stays from the Project / Event* Is the proposed project/event:* Plans for Sustaining the Project’s Funding Upon the Expiration of the Grant* 6/4/26, 11:53 AM 2027 Room Tax Grant Application https://docs.google.com/forms/d/1rpuxRN_AazCd06Mj63-cIjX1ITOpIyojldQIgKUoOvQ/edit 7/9 Page 29 of 33 23. Supporting Materials Supporting materials (budget, advertising, etc.) may be sent to tourism@newberlin.org.  Application Submittal I understand the restrictions placed on the expenditure of room tax funds governed by the Touri sm Commission and certify that the requested funds will be used for the purposes described in this application or approved by the Commission. I understand that the use of funds is subject to review and a post project/event report is required. Grant recipients will be considered ineligible for future grants until post project/event reporting is filed. This application will serve as a grant agreement and award as noted below. 24. 25. 26. Example: January 7, 2019 List Other Funding Sources Applied To For Support of the Project* Please enter name and title.* Sign below:* Date:* 6/4/26, 11:53 AM 2027 Room Tax Grant Application https://docs.google.com/forms/d/1rpuxRN_AazCd06Mj63-cIjX1ITOpIyojldQIgKUoOvQ/edit 8/9 Page 30 of 33 27. 28. This content is neither created nor endorsed by Google. Phone Number:* Email:*   F o r m s 6/4/26, 11:53 AM 2027 Room Tax Grant Application https://docs.google.com/forms/d/1rpuxRN_AazCd06Mj63-cIjX1ITOpIyojldQIgKUoOvQ/edit 9/9 Page 31 of 33 Reviewer Name: Applicant Organization: Project/Event: Grant Request: Maximum Points Criteria Notes Score 10 Quality and completeness of the application 20 The applicant has a well-developed marketing strategy that can reasonably be expected to generate multiple hotel stays. Select only 1 of the 3 5 10 30 The project/event and application substantiate a reasonable likelihood of local economic impact from: - Local visitors - Day-trip visitors - Overnight visitors 10 The methodology proposed to survey attendees is well developed and will likely generate good quality information regarding the number of attendees and whether they are local or non-local. Repeat project/events have provided adequate documentation of room night stays. 5 15 Duration of the project/event is: - Single Day - Multi-Day Select only 1 5 10 15 The expected/historical annual attendance is: 0-1,000 attendees 1,000-5,000 attendees 5,000 or more attendees Total Points /100 Page 32 of 33 Page 33 of 33