Community Development Authority Agenda Packet - 5:00 PM

City of Oconomowoc Community Development Authority Tuesday, August 25, 2026 - 5:00 PM City Hall - Conference Room 3 174 E. Wisconsin Ave. Oconomowoc, WI 53066 Notice: If a person with a disability requires that the meeting be accessible or that materials at the meeting be in accessible format, call the City Clerk at least 48 hours prior to the meeting to request adequate accommodations. Tel: (262) 569-2186. 1. Comments from audience 2. Review CDA Mission a. Establishing Oconomowoc as the best small city b. The Community Development Authority (CDA) will: 1. Define short and long term strategies that respect the stakeholders of Oconomowoc 2. Implement an environmentally-friendly revitalization plan that fosters economic stability c. The focus of the CDA shall be to: 1. Revitalize the strategic areas 2. Encourage diversity in commerce, employment and housing types 3. Identify and select immediate short term projects which serve as a foundation for long term solutions 4. Foster trust and confidence within the Oconomowoc community 5. Seek fair and equitable public/private partnerships 3. Approval of Meeting Minutes - a. Minutes of January 20, 2026 4. New Business: a. Election of Chairperson b. Consider/act on Oconomowoc Business Development Loan Application for Crafty Cow, LLC c. Consider/Recommend: Facade Program Grant Change d. Review/Discuss: E. Wisconsin Avenue Redevelopment Plan 1 5. Comments from CDA Members 6. Adjourn Gina Kozlik, City Clerk City of Oconomowoc Notice is hereby given that a majority of the Common Council and Plan Commission may be present at the above-noticed meeting to gather information about a subject over which they have decision-making responsibility. This constitutes a meeting of the Common Council pursuant to State ex rel. Badke v. Greendale Village Board, 173Wis. 2d 553, 494 N.W. 2d 408 (1993) and must be noticed as such, although the Common Council will not take any formal action at this meeting. 2 1 Community Development Authority - January 20, 2026 City of Oconomowoc Community Development Authority Meeting Minutes January 20, 2026 - 5:00 PM Aldermen Present: Dan Rogers, Mary Blaska, Trevor Stiles, Robert Magnus, Scott Carter and Nick Noggle Absent: Kevin Ellis Also Present: Mike Bertrand, Tina Wallace, Robert Duffy Chairman Blaska called the Community Development Authority Meeting to order and appropriate meeting notice was confirmed at 5:00 PM. Approval of Meeting Minutes - a. Minutes of December 16, 2024 Motion to approve the minutes of December 16, 2024 made by Carter and seconded by Stiles. Motion carried 5-0-0. New Business: a. Consider/act on Oconomowoc Business Development Loan Pool Application for Newport 1875 Motion to approve the Oconomowoc Business Development Loan Pool Application for Newport 1875 made by Magnus and seconded by Rogers. Motion carried 5-0-0. Old Business: a. E. WI Avenue Update Duffy gave an update. He stated during budget time every year he brings this forward as a reminder. He explained the overlay district to encourage redevelopment in this area. He has reached out to property owners. Magnus asked Duffy to email the CDA members a copy of the UW Report. Comments from CDA Members Mayor Magnus commented that there are two people, Nick Noggle and April Welch, running for Alderman in District 1. He stated that the State of the City for the Chamber of Commerce is on Thursday, February 12 from 8-9:30 am at the Community Center and registration is now open. Adjourn Motion to adjourn made by Magnus and seconded by Rogers. Motion carried 5-0-0. The meeting adjourned at 5:17 PM. Minutes taken by Tina Wallace, Admin. Assistant 3 174 E. Wisconsin Avenue Oconomowoc, Wisconsin 53066 www.oconomowocusa.com August 18 , 2026 Oconomowoc Community Development Authority 174 E. Wisconsin Avenue Oconomowoc, WI 53066 RE: Business Development Loan Approval Dear Community Development Authority Members: City Staff has reviewed the Business Development Loan application of David Eichler of Crafty Cow, LLC at 153 E. Wisconsin Ave in Downtown Oconomowoc. The committee is recommending loan approval for costs to accommodate HVAC upgrades based on the following factors: • A well-established business and to accommodate demand and growth ; • The applicant’s commitment to Downtown Oconomowoc; • Investment into a downtown building which will improve customer experience. Currently, there is an existing balance on an existing Oconomowoc Business Loan, however all parties are accepting of a new loan for the difference to the program maximum. The recommended loan amount for Crafty Cow, LLC is $8,000 and terms are 1% interest with a 10- year payoff. It is also our belief that this is the type of loan that the Business Development Loan Pool was intended as it assists in enhancing downtown building stock and uses the funds for reinvestment into a downtown building. The Committee would request the Oconomowoc Community Development Authority’s approval for this loan application contingent upon City Building Inspector review . If you would like additional information, or would like to further discuss, please feel free to contact me at 262-569-2185. Sincerely, CITY OF OCONOMOWOC Robert K. Duffy Economic Development Director 4 5 6 7 8 To: Mayor Rosek Common Council CDA From: Bob Duffy, Economic Development Date: August 4, 2026 Re: Façade Project Resolution to Increase Grant Dollars In 2008, the City Council approved resolutions creating a Façade Grant Program. Since that time, City Staff has worked with owners of the designated downtown properties to enhance these structures back to their former grandeur. The City has assisted over 50 building owners since its inception. In 2017, the City also created a major façade program that could assist up to $50,000 for major investment into significant downtown structures. That was the mechanism used to assist with the Mann Opera Hall building (now North 48) at 102 – 108 N. Main Street, and Cornerstone Pub building. The current program created allowed a maximum loan and grant amount of $5,000. In working with the owners, costs are increasing to make substantive improvements. In an effort to continue to assist building owners, it may be appropriate to increase the grant amount to $10,000. To make more of these projects a reality, thought an increase in funding available would provide additional incentive. Currently, the City’s Façade fund has approximately $280,000 available to assist with both types of façade projects. Memorandum PROJECT UPDATES FOR COUNCIL 9 RESOLUTION #26-R3389 RESOLUTION APPROVING CHANGES TO THE CITY OF OCONOMOWOC FAÇADE IMPROVEMENT GRANT PROGRAM Whereas, the City of Oconomowoc has established a priority to eliminate undesirable conditions, and to undertake urban renewal and community development programs; and Whereas, the City of Oconomowoc has authorized the Community Development Authority to transact business and exercise any and all powers, duties and functions set out in §66.1201 and §66.1333 Wis. Stats.; and Whereas, the Community Development Authority has recommended a change to the Facade Grant Program to serve as an assistance tool to provide grants for front & rear façade improvements, and costs of improving existing commercial structures and businesses located in Downtown Oconomowoc, and commercial property along E. Wisconsin and Summit Avenue; and Whereas, the Façade Improvement Grant Program will serve to stimulate investment in Oconomowoc. Now Therefore Be It Resolved, that this Public/Private partnership is necessary to continue the implementation of the recommendations of the Downtown Revitalization and Waterfront Plans. Be It Further Resolved, that the Oconomowoc Façade Improvement Grant Program be established as attached hereto as Exhibit A and incorporated herein. Be It Further Resolved, the City of Oconomowoc Community Development Authority be made aware of recommended. Be It Further Resolved, that Economic Development Staff in consultation with the City Administrator is authorized to approve the $10,000 grant for the implementation of the Façade Improvement Grant Program. Be It Further Resolved, that authority is hereby granted to the Oconomowoc City Administrator and Community Development Authority Executive Director to take the necessary steps to promote the program and seek applicants. Dated: _____________________ CITY OF OCONOMOWOC By: ______________________ ATTEST: Matt Rosek, Mayor ___________________________ Gina Kozlik, Clerk 10 EXHIBIT A FAÇADE IMPROVEMENT GRANT PROGRAM City of Oconomowoc Façade Improvement Grant Program thanks you for investing in the City of Oconomowoc! The Façade Improvement Grant Program provides financial assistance for exterior building and site improvements of eligible properties to enhance form, function and design within the City of Oconomowoc. Specifically, the intent is to reimburse applicants for eligible expenses that contribute to the physical, economic, social and aesthetic well-being of the City. 1. Eligible Properties: Properties must either: a) be located within the Downtown Business District or b) be located within the E. Wisconsin Avenue or Summit Avenue corridor and have commercial zoning. Buildings must be at least 30 years old. Preference is given to properties occupied by a first-floor retail business. Properties that contain a non-conforming use are not eligible to apply for funding. 2. Applicants: Applicants must either own or lease an eligible property. 3. Grant Amount: Only projects with a total construction value (City grant + applicant’s share) of $20,000 or greater will be considered. Applicants may be eligible for a grant award of up to 50% of the total improvement cost, up to a maximum of $50,000. 4. Eligible Expenses: Improvements that qualify for reimbursement include Façade Improvement, Signage, and Other Site Improvements provided that they focus on the street-facing façade and/or areas visible from the public right-of-way. Façade Improvement a. Façade Renovation – painting, re-facing the street-facing façade with a new material or changing the appearance of the building through a change in roofline or other means b. Entrance Feature – adding or renovating a prominent entry feature c. Windows & Doors – replacing, installing or restoring windows (including display, ornamental, upper-story and storm windows) and exterior doors d. Architectural Elements – installing, restoring or replacing cornices, parapets, awnings, canopies and/or exterior woodwork (including window trim) Signage – replacing or installing wall and/or monument signs Other Site Improvements a. Site Lighting – installing or replacing decorative site lighting (wall or ground mounted) and/or accent lighting to highlight architectural features or elements b. Fencing – installing or replacing decorative fencing around parking areas, between properties and/or to define pedestrian space c. Refuse Screening – installing or replacing an exterior enclosure for refuse d. Access Improvements – modifying site access to consolidate driveways, provide cross access with an adjacent property and/or improve pedestrian movement by providing a sidewalk from the right-of-way to the front entrance or within the site; improving the accessibility of the site to meet ADA requirements. 11 Interior life safety and ADA accessibility improvements are only eligible in conjunction with a façade improvement. Only the portion of costs for demolition that are required to construct the eligible improvements will be considered. Fees related to architectural/ engineering drawings, permits and construction management may also be considered for reimbursement. 5. Ineligible Expenses: New construction, routine maintenance (such as tuck- pointing, parking lot repair – sealcoating, re-striping, mill and overlay, etc.), general interior remodeling costs, property acquisition, working capital, production equipment, or day-to-day operational expenses (inventory, utilities, taxes, advertising, etc.). 6. Fees: There is no application fee associated with the program. However, if an applicant owes money to the City all accounts must be brought current before entering into a grant agreement. Additionally, the tenant must have current business and, as applicable, liquor licenses. 7. Evaluation: The Economic Development & Planning staff will review all applications on an as- needed basis. Proposals shall be evaluated on their visual impact (curb appeal, pedestrian experience and magnitude of improvements), financial impact and property use. 8. Procedural Requirements: a. Interested property and business owners should schedule a pre- application meeting with staff to determine the scope of the project and initial compliance with the program policy. No work can commence until a grant agreement is fully executed. b. Applicants shall submit a completed application form including proof of ownership/lease and property owner’s approval. Applications are available in the Economic Development Department and must include: i. Plat of survey with legal description of property ii. Photos of the existing building and proposed project area/site iii. Schematic drawings illustrating proposed work, or pictures with project description attached iv. Project schedule v. Cost estimates from contractors c. City staff will review all applications and make a recommendation to the Architectural Commission if approvals are necessary. d. The City Council or designated Committee will approve or deny all applications. e. If an application is approved: i. The subject property shall pass a life safety inspection. ii. The City and applicant shall enter into a grant agreement. iii. Upon execution of the grant agreement, the applicant shall be required to submit for building permits within 45 days. Permits must be secured and paid for within 90 days after grant agreement approval. iv. Work must begin within 30 days of permit issuance and have passed all required final inspections within 365 days of grant agreement approval. v. Upon completion of the Façade Improvements and all required final inspections, the applicant shall submit to the City a properly executed and 12 notarized contractor statement showing the full cost of the work as well as each separate component amount due to the contractor and each and every subcontractor involved in furnishing labor, materials, or equipment in the work. In addition, the applicant shall submit to the City proof of payment of the contract cost pursuant to the contractor's and the architect's statements and waivers or releases of liens from each contractor and subcontractor. f. Grant disbursements may be made in one installment or, upon request, up to three incremental installments paid upon the City’s determination that a proportionate amount of all of the required construction work for the improvements has been completed and the proper waivers or releases of liens therefor from each contractor and subcontractor have been submitted to the City. 9. Maintenance: The applicant, its successors, and/or assigns shall be responsible for properly maintaining the improvements in their finished form and without change or alteration thereto, except as may be approved by the City, for a period of three (3) years from completion. 13 CITY OF OCONOMOWOC FAÇADE IMPROVEMENT GRANT APPLICATION Applicant: Street Address: Mailing Address (if different): Contact Person Title: Daytime Phone: Cell: Fax: Email: Applicant is:  Building Owner  Building & Business Owner  Business Owner If applicant is not the building owner, please provide the following: Building Owner Name: Mailing Address: City: State Zip: Daytime Phone Cell: Email: Important: If applicant is not the building owner, please include a letter from the building owner providing endorsement and permission for the proposed renovations. How long has the present building owner owned the property? Are the upper floor(s) of the building currently occupied?  YES  N/A  NO Has any improvement costing more than $2,500.00 been made to the building in the past 3 years?  YES  NO If yes, please give a brief description and approximate cost: Brief Description Amount Spent 14 Brief Description of Proposed Work: (Detailed Scope of Work is to be attached to application) Cost of Project: $ (Include quote from licensed contractor) Estimated date that project will begin if grant is awarded: Estimated completion date for project: Is the building currently occupied?  YES  NO If YES, Name of Tenant Business: Name of Business Owner: Type of Business: Remaining years on lease (Include copy of executed lease with application) If NO, Name of Proposed Tenant: Name of Owner: Type of Business (be specific): If new business, include a copy of complete business plan with application. Length of lease: (Include copy of executed lease with application) CERTIFICATION Under penalties of perjury, I certify to the City of Oconomowoc that all of the information contained in this application is true and correct to the best of my knowledge. Date: __________________ Applicant’s Signature 15 1 MEMORANDUM ECONOMIC DEVELOPMENT DEPARTMENT Date: July 28, 2026 To: CDA Members From: Bob Duffy, Economic Development Re: E. Wisconsin Avenue Gateway Redevelopment Master Plan RELATES TO THE STRATEGIC PLAN Strategic Goal- III. Focus on Community Growth A. Research & Plan for City Development 1 Create Vision for Development Options & plan for E. Wisconsin Ave Corridor BACKGROUND The City adopted design guidelines for the E. Wisconsin Avenue corridor in order to encourage development and redevelopment opportunities. The City has also established a City Strategic Plan goal to Develop Options and Plan for E. Wisconsin Avenue corridor. At the request of the City, the University of Wisconsin Milwaukee Community Design Solutions group has come up with a redevelopment concept for the E. Wisconsin Avenue corridor. The redevelopment concepts include a mix of housing types, as well as mixed use buildings with first floor commercial and upper floor residential. Based on prior feedback, they included visual preference images for general architecture. The specifics will be determined by the Architectural Commission when projects move forward as it relates to building size, intensity, and massing. They would then have a contextual basis for details based on what is proposed. In addition, there have been E. Wisconsin Avenue cross-sections to be considered and analyzed as changes occur in the corridor. The purpose of the Gateway Corridor area planning is to determine the land’s highest and best use potential in order for the City to realize it’s vision for downtown revitalization and strategic plan goal for the E. Wisconsin Avenue corridor. 16 17 Oconomowoc Gateway Masterplan February 2023 18 3 4 5 7 15 16 17 23 24 25 31 Project Summary ........................................................................................................................................... Location Map ................................................................................................................................................. Existing Conditions ....................................................................................................................................... Precedent Research ..................................................................................................................................... Existing Land Use Plan ................................................................................................................................ Base Map ....................................................................................................................................................... Master Plans .................................................................................................................................................. Proposed Parking Options ........................................................................................................................... Development Massing ................................................................................................................................. Renderings ..................................................................................................................................................... Street Sections .............................................................................................................................................. TABLE OF CONTENTS 2 | Oconomowoc Gateway | Community Design Solutions 19 Oconomowoc Bob Duffy, Jason Gallo and Kristi Weber Carolyn Esswein Roe Draus, Tess Richard Client Client Representative CDS Director CDS Project Assistants PARTICIPANTS PROJECT SUMMARY The City of Oconomowoc wants to build on the success of their downtown core. The project site, situated east of the core, serves as a gateway into the downtown. The project goal was to determine site constraints and housing development strategies for vacant and underutilized properties. Site access, parking, programming, and floodplain constraints were identified. Community Design Solutions (CDS) developed three master plans that include mixed-use apartment buildings, townhomes, and single family homes. The options vary based on density and housing types. Plan features include: improved pedestrian realm, increased density, individual housing nodes, and an activated the streetscape with public spaces and active ground floors along Wisconsin Avenue. 3 | Oconomowoc Gateway | Community Design Solutions 20 Location Map 4 | Oconomowoc Gateway | Community Design Solutions DOWNTOWN CORE N PROJECT SITE 21 Existing Conditions Steep topography shifts that separates parcels Existing storefronts and surface parking lots along Wisconsin Avenue Current parking options, view of woodlands to the north Street conditions and current setback on Wisconsin Avenue 5 | Oconomowoc Gateway | Community Design Solutions 22 Existing Conditions North area of site with heavy woodlands and floodplain Current street conditions with two traffic lanes and a central turn lane Approach from the existing downtown area looking west Approach from the east looking west along Wisconsin Avenue 6 | Oconomowoc Gateway | Community Design Solutions 23 Apartment Building PRECEDENTS Link: https://www.greshamsmith.com/project/martin-corner-mixed-use-development/ Link: https://www.treehugger.com/seattle-apartment-could-help-solve-housing-and-energy-crises-4857106 Martin Corner Mixed-Use Development Key Features to Consider: - Ground Floor Retail - Balconies - Material Mix (Brick fits well contextually) Pax Futura - NK architects Key Features to Consider: - Ground Floor Amenities - No Balcony - Sliding Window Slats - Medal Cladding, Modern Style 7 | Oconomowoc Gateway | Community Design Solutions 24 Apartment Building PRECEDENTS Link: http://aka-architects.net/project/fenton-cornerstone-building/ Link: https://www.bdcnetwork.com/ktgy-unveils-designs-downtown-superiors-main-street-mixed-use-portion Fenton Cornerstone Building Key Features to Consider: - Ground Floor Retail (Storefront Glazing) - Recessed Balcony - Traditional Style Downtown Superior, CO Main Street, KTGY Architects Key Features to Consider: - Ground Floor Retail (Storefront Glazing) - Material Mix -Depth, Recessed Areas - Vertical Window Bands/ Holes 8 | Oconomowoc Gateway | Community Design Solutions 25 Apartment Building PRECEDENTS Link: https://wjwarchitects.com/work/hope-manor-ii/ Link: https://clarkbarnes.com/admiral-station-planned-site-west-seattle/ Home Manor II Key Features to Consider: - Ground Floor Retail - No Balconies - Traditional Materials (Brick fits well contextually) Admiral Station Key Features to Consider: - Ground Floor Retail (Storefront Glazing) - Large, Open Balconies - Material Mix -Depth, Recessed Areas - Large Windows into Semi-public Apartment 9 | Oconomowoc Gateway | Community Design Solutions 26 Apartment Building PRECEDENTS Link: https://www.fitzgeraldassociates.net/2014/01/23/midtown-square-awarded-best-block-charter-award Link: http://sanderspace.com/project/southeastern-glass/ Midtown Square Key Features to Consider: - Ground Floor Retail - 4 Stories - Primarily Recessed Balconies - Traditional Materials - Brick fits well contextually The Southeastern Glass Building Key Features to Consider: - Ground Floor Retail - 4 Stories - Primarily Recessed Balconies - Material Mix - Brick fits well contextually 10 | Oconomowoc Gateway | Community Design Solutions 27 Townhome PRECEDENTS Link: https://lifeatwestport.com/town-homes/ Link: https://www.drhorton.com/new-jersey/new-jersey/burlington/capital-crossing The Townhomes at Westport Key Features to Consider: - Front door - Large Gable Roof Broken Up - Multiple Textures - Craftsman Style - Single Family Home Character Capital Crossing Key Features to Consider: - Back - Multiple Materials - Traditional Style 11 | Oconomowoc Gateway | Community Design Solutions 28 Townhome PRECEDENTS Link: https://www.davidweekleyhomes.com/new-homes/nc/charlotte/charlotte/waverlytownhomecollection Waverly Townhome Collection Key Features to Consider: - Front door - Multiple Materials (Traditional) - Modern Feel Milwaukee Townhomes Key Features to Consider: - Front door - Three Story - Wood Accents 12 | Oconomowoc Gateway | Community Design Solutions 29 Townhome PRECEDENTS Link: https://www.hendersonproperties.com/2012/11/advantages-of-home-owners-assocation/ Link: https://www.31southtownhomes.com/ Henderson Properties Key Features to Consider: - Front (Garage & Second Story Front Door) - Three Story - Traditional Style - Residential Feel 31 South Townhomes Key Features to Consider: - Garage in back with entrance - Modern Materials - Multiple Roof Slopes 13 | Oconomowoc Gateway | Community Design Solutions 30 Townhome PRECEDENTS Link: https://www.caliberhomesportland.com/about-us Link: https://news.wjct.org/first-coast/2021-08-26/jacksonville-city-council-approves-proposal-for-town-houses Caliber Homes Key Features to Consider: - Recessed Balcony - Warm Wood Accent - Appear as individual units Johnson Commons Key Features to Consider: - Front door - Modern, Smooth Panel System - Gable Roof/ per Unit 14 | Oconomowoc Gateway | Community Design Solutions 31 Land Use Plan Current land use shows the area is primarily mixed-use/commercial. 15 | Oconomowoc Gateway | Community Design Solutions 32 Base Map EXISTING SITE The basemap shows site contraints including topography, floodplain, and buildings to keep. 16 | Oconomowoc Gateway | Community Design Solutions 33 Master Plan Option A: High Density Option A focuses on high density housing options. Multi-story, mixed-used apartment buildings along with shared public greenspaces. 17 | Oconomowoc Gateway | Community Design Solutions 34 Master Plan Option B: Medium Density Option B focuses on medium density housing options. Mult-story, mixed-used apartment buildings along Wisconsin Avenue to activate the streetscape. Northern parcels and east gateway include townhomes with central shared public greenspaces. 18 | Oconomowoc Gateway | Community Design Solutions 35 Master Plan Option C: Mixed Density Option C proposes a hybrid plan based on community input including mixed-used apartment buildings, townhomes, and single-family homes. 19 | Oconomowoc Gateway | Community Design Solutions 36 Master Plan Development Data 20 | Oconomowoc Gateway | Community Design Solutions 37 Development Areas The west and central area of the redevelopment plan proposes mixed- use apartment buildings along Wisconsin Avenue with townhomes in the north. The townhomes feature a central shared public greeenspace with bioswales. 21 | Oconomowoc Gateway | Community Design Solutions 38 Development Areas The east area of the development plan proposes two, multi-story mixed-used apartment buildings with a large public space. The apartment buildings incorporate underground parking with rear parking. 22 | Oconomowoc Gateway | Community Design Solutions 39 Proposed Parking In order to satisfy a 1:1 parking requirement for the proposed housing options, underground parking, rear parking, and parallel parking along Wisconsin Avenue are proposed. 23 | Oconomowoc Gateway | Community Design Solutions 40 Development Massing Axonometric View The axonometric view places the proposed housing options into context to show scale and fit into the focus area. The letters reference the rendering locations on the following pages. A B C D 24 | Oconomowoc Gateway | Community Design Solutions 41 Rendering A TOWNHOMES The townhomes face a central shared greenspace. The exterior finishes of the townhomes incorporate both traditional siding and stone. 25 | Oconomowoc Gateway | Community Design Solutions 42 Rendering B EXISTING BUILDING AND PROPOSED APARTMENT BUILDING ALONG WISCONSIN AVENUE The view shows the redesigned street with parallel parking and bike lanes. The apartment building features a traditional style through the brick facade integrated with a modern form. 26 | Oconomowoc Gateway | Community Design Solutions 43 Rendering C APARTMENT BUILDING AND TOWNHOMES (EXTERIOR FINISH C1) In order to reflect the style of the existing downtown area, the building form is more traditional through the usage of angled roof forms, brick and siding finishes. The building features balconies and recessed windows to create variety in the facade. On the ground floor, storefronts and plazas line Wisconsin Ave. 27 | Oconomowoc Gateway | Community Design Solutions 44 Rendering C APARTMENT BUILDING AND TOWNHOMES (EXTERIOR FINISH C2) The building form is modern through the roof form but the exterior finish is a warm brick and stone. 28 | Oconomowoc Gateway | Community Design Solutions 45 Rendering D LAPHAM AND WISCONSIN INTERSECTION (EXTERIOR FINISH D1) The buildings balance modern and traditional roof forms. The exterior finishes incorporate traditional brick and wood, along with neutral and cool color tones. The public plaza acts as a pedestrian gateway into the redeveloped area. Bioswales and native plantings are incorporated along both Lapham and Wisconsin. 29 | Oconomowoc Gateway | Community Design Solutions 46 Rendering D LAPHAM AND WISCONSIN INTERSECTION (EXTERIOR FINISH D2) The second option reflects a modern style through the building massing, roof forms, and materials. 30 | Oconomowoc Gateway | Community Design Solutions 47 Existing Street Section DOWNTOWN CORE AREA The existing street of the downtown area informs the redesigned street for the redevelopment area. Downtown streets are approximately 46’ wide and includes parallel parking on both sides. 31 | Oconomowoc Gateway | Community Design Solutions 48 Existing Street Section REDEVELOPMENT STUDY AREA The existing street along the redevelopment area includes two driving lanes and a central turn lane. The existing street is approximately 45’ wide, which demonstrates the potential for parallel parking and bike lanes similiar to the downtown core. 32 | Oconomowoc Gateway | Community Design Solutions 49 Proposed Street Section REDEVELOPMENT CONCEPT The proposed street design for the redevelopment area includes parallel parking and bike lanes on both sides. The intent is to maximize parking options and to slow traffic in the entire downtown area. 33 | Oconomowoc Gateway | Community Design Solutions 50