Architectural Commission Agenda Packet - 4:30 PM

City of Oconomowoc ARCHITECTURAL COMMISSION MEETING Wednesday, August 5th 2026 @ 4:30 PM @ City Hall, Conference Room #3 NOTICE: If a person with a disability requires the meeting be accessible or materials at the meeting be in an accessible format, call the City Clerk, at least 48 hours prior to the meeting at 262-569-2186, or TDD at 262-569- 3272 to request adequate accommodation. AGENDA: 1. Roll Call and Confirmation of appropriate meeting notification 2. Approve Minutes of July 13th, 2026. 3. Fiesta Cancun – Consider/Act on a revised building plan for the business located at 159 E Wisconsin Avenue 4. 262 Dental- Consider/Act on the sign exception for the business at 1672 Old School Road to allow for a third sign 5. Silver Lake Studio- Consider/Act on building plans for a façade renovation located at 206 S. Silver Lake Street 6. Violet Table- Consider/Act on building plans for the exterior remodeling of the building located at 127 E Wisconsin Avenue 7. The Harvest- Design Guidelines- Consider/Act on the design guidelines for the Harvest at Pabst Farms mixed-use development located north of I-94, between Sawyer Road and Town Centre Way 8. Reports and comments from the City Planning Department. 9. Reports and comments from the Architectural Commissioners. 10. Adjourn. Members of other C ity governmental bodies (boards, commission, committees, council, etc.) may attend the above noticed meeting of the Architectural Commission in order to gather information. The only action to be taken at the above noticed meeting will be action by the Architectural Commission. Architectural Commissioners should notify the City Clerk's Office at 262-569- 3236 if they are unable to attend. S:Clerk/Committees-Commissions/Architectural/Minutes/2026/ACmin 7-13-26 City of Oconomowoc Architectural Commission Meeting Minutes July 13, 2026 Chairman Flint called the meeting to order at 4:30 pm. Members Present: Matteson, Otten, Flint and Krogstad Members Absent: Puestow Staff Present: Grams, Gallo, Mayor Rosek, Frye, Duffy and Dehnert Motion by Flint to take Item 5. first on the agenda; second by Matteson. Motion carried 4-0. 5. Fiesta Cancun – Discussion on the alley facing wall for the restaurant located at 159 E Wisconsin Avenue: Grams explained originally the members approved the inclusion of windows on the elevation facing the alley; however, at the 9/4/24 Architectural Commission meeting, the motion approved that they could have 2 murals instead of the windows. Currently the walls are painted with goose neck lights. Grams provided pictures of faux windows, planters and shutters as an option. Ken from MSI explained they thought they could do the windows but determined they would have to be fire rated so they presented the idea of including murals instead. The Mayor explained the Tourism Commission approved murals for the walls which the public didn’t care for, so he is looking for the Architectural Commission to provide some ideas. Ken suggested adding tan colored shutters and requested the members amend their motion from 2024. Members said the alley is not that prominent from Wisconsin Avenue; agreed to have them come back with a simple shutter look but no arch; and make it a super durable faux wood product. No action was taken. 2. Approve minutes of June 3, 2026: Motion by Otten to approve the June 3, 2026 minutes; second by Krogstad. Motion carried 4-0. 3. Fox Communities Credit Union – Consider/approve the building plans for a credit union at 1283 Olympia Fields Drive: Grams explained their request is for approval of building plans with a drive-thru. Materials consist of natural stone base, brick, metal panels and windows. The dumpster enclosure will consist of the same building materials and will include a man door. Grams recommended approval with considerations. The applicant explained they want a white film with their wave logo on the window facing Summit Avenue which is the employee breakroom and spandrel glass with the logo on their mechanical room. Gallo provided information on window signage in the sign code. Members liked the building colors and materials; questioned landscaping and rooftop mechanicals; had no issue with the white film; and think the other window should also be translucent. The applicant said there will be no rooftop mechanicals. Motion by Krogstad to approve the building plans for Fox Communities Credit Union at 1283 Olympia Fields Drive as submitted; second by Otten. Motion amended by Krogstad that the detail on the north & south facing window glazing should be translucent; second by Otten. Motion carried 4-0. 4. Wingspan Garages – Consider/approve building plans for 6 garages at the Wingspan development at 1600 Town Centre Way: Grams explained the applicant is requesting approval of 6 new garages in the same materials and colors to match the existing buildings in the development. Garages will have gabled ends, windows, a stone base, Hardiplank siding and black asphalt shingles. Grams recommended approval and Gallo said this item will be on the Plan Commission agenda for action tonight. Rick from Wingspan suggested including spandrel glass in the windows and will add a window to the end only of the farthest garage facing Pabst Farms Blvd. Members suggested adding shed dormers; agreed with changing the windows to spandrel and suggested drywalling the other side to protect them; and questioned the width of the overhang. Rick agreed with adding shed roofs and suggested on the smaller garage to add them over the 2nd and 4th garage door and on the larger S:Clerk/Committees-Commissions/Architectural/Minutes/2026/ACmin 7-13-26 garages adding at least 3 shed roofs properly spaced. Motion by Otten to approve the building plans for 6 garages at the Wingspan development at 1600 Town Centre Way subject to: 1) shortening the gable overhangs by 12”; 2) add 2 shed dormers on the 5 car garages and 2 to 3 shed dormers on the 8 car garages at the architects discretion; 3) the vinyl windows should have spandrel glass; and 4) include a ridge vent on each roof; second by Flint. Motion carried 4-0. 6. Reports and comments from the City Planning Department: Grams said the next meeting of the Architectural Commission is scheduled for Wednesday, August 5th at 4:30 pm. 7. Reports and comments from the Architectural Commissioners: None. Motion by Flint to adjourn at 5:29 pm; second by Krogstad. Motion carried 4-0. Chris Dehnert, Deputy City Clerk Architectural Commission Background August 5th 2026: 4:30 pm at City Hall in Conference Room #3 Department of City Planning Robin Grams | 262.569.2173 oconomowoc-wi.gov/planning Item #3- Fiesta Cancun The applicant is looking to amend the motion from the September 4, 2024 meeting that required two murals to be placed on the side of the building located at 159 E Wisconsin Avenue and add closed window shutters instead. Background: At the September 4, 2024 Architectural Review Commission, the members approved up to two murals to be painted on the wall on Fiesta Cancun facing the alley. The purpose of the murals was to break up blank walls. The City initially approved windows in this area, however, the windows did not go in during construction. The applicant came back for an after-the-fact approval and the AC re-approved the elevation with murals instead of windows. The applicant is requesting that the Architectural Review Commission allow for closed window shutters to be added on the side of the building facing the alley. The applicant is proposing three options to the Architectural Review Commission. The first option would be for light, round-top shutters. The second option would be for dark, round-top shutters and the third for dark, square shutters. Staff would recommend the third option, however, the Architectural Review Commission will have the final decision. Recommendation: Recommend amending the motion from the September 4, 2024 meeting that required two murals to be placed on the side of the building at 159 E Wisconsin Avenue to allow for closed shutters on the wall in the alley as shown in option 3 with the following considerations: • Building Materials- The applicant to provide building material samples for the meeting. • Building Colors- Commissioners to determine if the building colors are appropriate for the development. Architectural Commission Meeting Background August 5th 2026 – Page 2 Item #5- 262 Dental The Applicant is applying for a special exception for a third wall sign located at 1672 Old School Road. Background: The applicant is seeking a special exception to allow for a third wall sign on the property located at 1672 Old School Road. They currently have 2 permitted wall signs for the south and west elevations on the building. The applicant is looking to install a sign on the north elevat ion of the building to help identify the location from the entrance of Old School Road. The sign would be the same design and style as the existing wall signs. Zoning Code 17.608 (2)(C)(2) allows for sign tenant buildings one primary wall sign and one secondary wall sign on a different wall. Dental/Professional offices are typically businesses that are scheduled by appointment. Staff feels that people would be able to find the office by the signs currently on the building and by the use of google maps and other wayfinding programs. Recommendation: Staff recommends denial of the special exception request to allow a third sign at 1672 Old School Road. If the Architectural Review Commission grants the special exception for the wall sign, staff asks that it would not exceed 50 sq. ft. which aligns with the standard for the secondary wall signs in the GC (General Commercial) district. Item #5- Silver Lake Studio The applicant is looking for approval of building plans for a façade renovation located at 206 S. Silver Lake Street. Background: The applicant is proposing a façade update to the property located at 206 S. Silver Lake Street. The project consists of an exterior renovation to modernize the existing building, while maintaining the character of the building and neighborhood. The updates include new white board-and-batten siding, black framed windows and entry door, updated stone veneer accents, new exterior lighting, and updated signage for Silver Lake Studios. The improvements are intended to create a clean, timeless appearance that complements the surrounding downtown architecture. Recommendation: Approve the building plans for a façade renovation located at 206 S. Silver Street with the Architectural Commission Meeting Background August 5th 2026 – Page 3 following considerations: • Building Materials- The applicant to provide building material samples for the meeting. • Building Colors and Design- Commissioners to determine if the building colors and design are appropriate for the development. • Signage- Any changes in signage will need to come back to the Architectural Review Commission for approval. • Lighting- Lighting to meet the zoning standards in section 17.211 of the City Code. Item #6- Violet Table The applicant is looking for approval of building plans for a façade renovation located at 127 E. Wisconsin Avenue Background: The applicant is proposing a façade update to the property located at 127 E. Wisconsin Avenue. The façade work will include repairing a limited number of degraded bricks, tuck point cracks between the bricks, power wash both the front and the back exterior walls and painting the exterior brick surface on the building. The front of the building will be painted black. The black and white awning will remain. The rear of the building will be painted black to match the front façade and will be replacing the existing cream color. The applicant will be using the existing signage as part of the façade improvements. Recommendation: Approve the building plans for a façade renovation located at 127 E. Wisconsin Avenue with the following considerations: • Building Materials- The applicant to provide building material samples for the meeting. • Building Colors and Design- Commissioners to determine if the building colors and design are appropriate for the development. Provide color samples of the paint at the meeting. Architectural Commission Meeting Background August 5th 2026 – Page 4 Item #7- The Harvest- Design Guidelines The City of Oconomowoc is requesting approval of the Harvest at Pabst Farms Design Guidelines for future development. Background: The City approved Planned Development, PD 1-26, allowing for the new construction of a mixed- use development called the Harvest at Pabst Farms. The project is located north of I-94, between Sawyer Road and Town Centre Way. The development includes residential uses on the north side of Pabst Farms and non-residential uses on the south side. This is a joint project between the City of Oconomowoc and the Village of Summit. The City required a master plan design guidelines for this project to ensure consistency between the residential and non-residential uses between the two communities. The design guidelines are to be adopted by both the City of Oconomowoc and the Village of Summit. A small working group was established containing members from both the City of Oconomowoc and the Village of Summit. Feedback from the meetings has been incorporated into the version coming before the Commission. Once finalized and approved by both Communities, the official version will be provided to all members of the various approving bodies. Recommendation: Approve the design guidelines for the Harvest at Pabst Farms, subject to minor changes being incorporated based on feedback from the Village of Summit, giving the Planning staff authority to incorporate minor changes. Oconomowoc Arch Board Exhibit – Fiesta Cancun Photo 1 – Existing Alley View of Fiesta Cancun from NW Corner of Whalen’s Photo 2 – Existing Alley View of Fiesta Cancun from Alley at Fiesta Cancun Patio Photo 3 – Existing Alley View of Whalen’s Photo 4 – Existing Alley View Between Fiesta Cancun and Whalen’s from North side of street Option #1 - Proposed Elevation of Fiesta Cancun with Light Round Top Shutters Option #2 – Proposed Elevation of Fiesta Cancun with Dark Round Top Shutters Option #3 – Proposed Elevation of Fiesta Cancun with Dark Square Shutters SPECIAL EXCEPTION FOR 262 DENTAL We currently have 2 sign permits for the south and west elevations. Traffic that turns into the lot from the northernmost entrance off Old School House, only see a blank wall on the north elevation of our building. We are proposing to install a sign on the north elevation so the motoring public can identify our location. It will be the same style sign as the other two. Client Signage Job Details Materials, Specs , Colors, etc EST# Designer Size Project Manager Quantity numerous 262 Family Dental Custom Signage C. Zehner K. Hanaway See Proofs South Elevation Rendering Client Signage Job Details Materials, Specs , Colors, etc EST# Designer Size Project Manager Quantity numerous 262 Family Dental Custom Signage C. Zehner K. Hanaway See Proofs West Elevation Rendering Facade Update Description – Silver Lake Studios This project consists of a cosmetic exterior renovation to modernize the existing building while maintaining its character. The updates include new white board-and-batten siding, black-framed windows and entry door, updated stone veneer accents, new exterior lighting, and updated signage for Silver Lake Studios. The improvements are intended to create a clean, timeless appearance that complements the surrounding downtown architecture without altering the building’s footprint or structural elements. BEFORE AFTER Violet Table Project Narrative: This submittal is for approval for exterior work related to 127 E. Wisconsin Ave (Violet Table). I am seeking permission to have a contractor repair a very limited number of degraded bricks (primarily at the base of the front wall off Wisconsin Avenue), tuck point cracks between bricks (primarily on rear wall facing parking area), power wash both the front and back exterior walls, and paint the exterior brick surface. My contractor has provided photos of the front and back walls as they are today, and a rendering of what the front will look like after painting, as well as photos of the paint colors that will be used, all of which have been attached to the original submission and included below on the following pages. Front Façade- Current Back Façade- Current Front Façade- Proposed Back Façade- Proposed DESIGN GUIDELINES Initial Draft | City of Oconomowoc + Village of Summit Prepared for review and coordination. This draft is intended to establish a shared design framework for parcels within The Harvest at Pabst Farms masterplan area spanning both municipalities. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 2 Contents 1.0 Introduction and Applicability 2.0 Overall Design Vision 3.0 Commercial / Retail Design Guidelines 4.0 Multi-Family and Attached Residential Guidelines 5.0 Single-Family Neighborhood Guidelines 6.0 Public Realm, Landscape, and Open Space 7.0 Storm Water 8.0 Lighting Guidelines 9.0 Signage Guidelines and Initial Master Sign Program Note: Page numbers should be updated after final layout and image placement. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 3 1.0 INTRODUCTION AND APPLICABILITY A shared design framework for parcels within The Harvest at Pabst Farms master plan area. 1.1 Purpose The Harvest at Pabst Farms Design Guidelines establish the intended character, quality, and coordination standards for development within the Harvest master plan area. The intent is to create a high-quality, complete neighborhood rooted in the history of Pabst Farms, with contemporary agrarian influences expressed through architecture, landscape, signage, public realm, and material character. The guidelines allow flexibility for multiple builders, tenants, parcel owners, and development phases while maintaining a cohesive identity across the full development. The document is structured as a standalone guideline package for adoption and use by both the City of Oconomowoc and the Village of Summit. It is intended to support municipal review, developer review, and long -term private implementation while maintaining consistency across jurisdictional boundaries. 1.2 Project Area The Harvest at Pabst Farms includes the proposed development area north of I -94 and between North Sawyer Road and Town Center Way around the Costco project currently underway. The plan is organized into three primary development zones: a commercial zone between I-94 and Pabst Farms Boulevard; a multi-family and attached residential zone north of Pabst Farms Boulevard extending toward the linear greenway; and a single- family neighborhood zone along the north edge of the property transitioning to existing neighborhoods. All standards necessary to interpret and apply these design guidelines are intended to be contained within this document. The following bullet points identify specific project scope nuances and exclusions which are more clearly mapped on the following page. • Development south of I-94 is not included in this design guideline project. • The Costco parcel currently under development is not included in this design guideline project. • The municipal boundary between the City of Oconomowoc and the Village of Summit generally follows the east side of the proposed boulevard and the east side of the Costco parcel; final jurisdictional limits shall be confirmed by survey and municipal mapping. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 4 Figure 1.1 - Project area and applicability diagram. 1.3 Relationship to Municipal Code These Design Guidelines supersede local municipal design standards where they provide specific direction for The Harvest at Pabst Farms and where adopted or approved by the City of Oconomowoc and the Village of Summit. Where these guidelines are silent, applicable local zoning, subdivision, building, signage, lighting, landscape, stormwater, engineering, and administrative requirements shall continue to apply. These Design Guidelines do not supersede applicable health, safety, state, federal, building code, fire code, accessibility, utility, floodplain, shoreland, wetland, stormwater, or environmental requirements. Those requirements shall continue to apply. Within this document, the concept of applying a more restrictive standard may be used selectively for targeted design elements when it supports the intended character, quality, and public realm outcomes of The Harvest. Regulating Language The term "shall" or "must" indicates a standard intended for consistent enforcement. The term "should" indicates a preferred approach that may be adjusted when the applicant demonstrates an equal or better design response. The terms "encouraged" and "may" identify recommended strategies or acceptable options. 1.4 Review Intent Each development proposal shall be reviewed for both technical compliance and contribution to the overall district character. A proposal may comply with individual dimensional standards but still be inconsistent if it results in a generic, auto-oriented, or disconnected environment. Conversely, alternative design solutions may be considered when they clearly advance the intent of these guidelines and maintain a high level of design quality. Oconomowoc Summit Costco Development Not in Design Guidelines Scope Area South of I-94 Not in Design Guidelines Scope THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 5 2.0 OVERALL DESIGN VISION Modern timeless character, district cohesion, and landscape-forward placemaking. 2.1 Character Statement The Harvest at Pabst Farms shall draw from the agricultural heritage of Pabst Farms without relying on literal historic replication. The desired character is timeless and contemporary: simple building forms, durable materials, expressive rooflines, strong pedestrian edges, authentic landscape systems, and public spaces that feel cultivated, welcoming, and rooted in Wisconsin. Rooted in place: Buildings, landscapes, and signage should reflect the Pabst Farms legacy and the Lake Country / Wisconsin context. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 6 • Modern, not nostalgic: Timeless references shall be interpreted through clean detailing, high-quality materials, and contemporary performance. • Landscape first: Open spaces, greenways, native planting, stormwater systems, and street trees shall be treated as primary organizing elements. • Connected and walkable: Streets, trails, sidewalks, and open spaces shall form a connected network across residential and commercial areas. • Cohesive but varied: Individual buildings may have identity, but all shall contribute to a coordinated district palette and shared design language. • Four-sided architecture: Buildings shall be designed with a consistent level of quality, material consideration, and architectural detail on all publicly visible elevations, including side and rear façades. 2.2 Districtwide Standards All buildings shall be designed as four-sided architecture, with finished materials and intentional composition on all public-facing elevations. • Primary facades shall address streets, greens, trails, plazas, and other public -facing spaces with entries, windows, materials, lighting, and landscape treatment. • Blank walls visible from streets, trails, greens, parking areas, or adjacent development shall not be permitted. Where blank service areas are unavoidable, they shall be screened or articulated with material changes, landscape, trellis, public art, or architectural elements. • Building forms shall be composed to create a human-scale, pedestrian-oriented, authentic neighborhood character. Changes in plane, massing breaks, roof variation, entry emphasis, material hierarchy, facade rhythm, porches, storefronts, and landscape edges shall support walkable daily life and comfortable public-facing environments. • Mechanical equipment, meters, transformers, service areas, loading areas, and trash/recycling enclosures shall be screened from public view and integrated into the building or landscape design. • Outdoor spaces shall be designed as usable places rather than residual landscape. Seating, shade, lighting, planting, and pedestrian connections shall be coordinated with the intended use of each space. • Dumpster Enclosure constructed of primary building material, masonry base, minimum of 6’ tall, with a man -door. 2.3 Materials and Color The Harvest material palette shall emphasize permanence, warmth, texture, and long -term durability. Light-toned stone, masonry, fiber cement, high-quality metal, wood-toned systems, board-and-batten, vertical siding, standing seam metal, and dark bronze or black accents are appropriate when composed intentionally. See recommended material percentages for each use found in the specific section in this document. • Primary materials shall be durable, finish-grade materials appropriate for public-facing facades. • Accent materials shall be used to reinforce entries, corners, bays, or special architectural features rather than as thin applied decoration. • Colors should be muted, natural, and regionally grounded: warm whites, limestone tones, charcoals, deep greens, weathered wood, bronze, black, and muted earth tones. • Highly saturated corporate color fields should be limited to signage and small accent areas; tenant identity shall not dominate the district character. • Low-quality materials are not permitted on public -facing commercial or multi-family elevations, including pedestrian-level conditions. Prohibited materials include utility-grade materials, exposed unfinished block, residential vinyl siding, poorly detailed EIFS, untreated utility panels, and similar low-quality or unfinished materials. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 7 3.0 COMMERCIAL / RETAIL DESIGN GUIDELINES A destination shopping, dining, service, and employment-oriented commercial environment serving The Harvest, nearby neighborhoods, and the broader Lake Country region. 3.1 Intent The commercial zone shall function as a destination district for shopping, dining, services, entertainment, hospitality, and community gathering, serving both local residents and the broader region. As a public gateway to The Harvest, buildings, parking, landscape, lighting, signage, and open spaces shall work together to create an identifiable, high- quality commercial environment that is visible from major roadways, comfortable at the pedestrian scale, and distinct from generic highway retail. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 8 Figure 3.1 - Commercial zone organization. Figure 3.1 – Commercial Zone areas 3.2 Site Organization • Where possible, commercial buildings shall be organized to create recognizable street edges, entry courts, outdoor dining areas, and pedestrian routes rather than isolated buildings within parking fields. Where parcel or infrastructure layout is already established, building and site design shall use landscape, pedestrian routes, outlots , entry features, and signage to strengthen the intended district character. • Parking shall be located to the side, rear, or interior of commercial blocks to the greatest extent practicable. Parking areas located between a building and a public street, internal drive, trail, plaza, or other public -facing edge shall be screened and visually softened with landscape, low walls, grade changes, outlot buildings, or other approved edge- defining elements. • Primary customer entries shall include a covered or sheltered element that provides weather protection and contributes to the pedestrian-scaled character of the district. Acceptable elements include integrated roof overhangs, recessed entry volumes, architectural canopies, awnings, trellises, pergolas, or similar shade structures when designed as part of the overall building and site composition. • Pedestrian routes shall connect public sidewalks, parking areas, building entries, outdoor seating, plazas, trail connections, passenger drop-off areas where applicable, and adjacent parcels. • Service, loading, trash, and utility areas shall be located away from primary streets and public spaces to the greatest extent practicable, and shall be screened with building -integrated materials and landscape. • All primary commercial building entries should include a clearly defined covered or sheltered area that reinforces the entry, provides weather protection, and contributes to the pedestrian- scaled character of the district. Acceptable covered elements may include integrated roof overhangs, recessed entry volumes, architectural canopies, awnings or other decorative shade structures, provided they are designed as part of the overall building composition. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 9 • Covered elements shall be durable, appropriately scaled to the entry or pedestrian area served, and coordinated with building materials, lighting, signage, storefront rhythm, and landscape. Decorative shade structures shall provide meaningful shade, weather protection, or spatial definition and shall not be used as applied ornament only. 3.3 Building Composition and Massing Element Commercial Standard Base Buildings shall include a durable, pedestrian-scaled base using masonry, stone, textured panels, or other tactile materials. The base shall reinforce corners, storefronts, and primary pedestrian edges. Rhythm Facades shall establish a legible module through storefront bays, structural spacing, vertical panelization, material changes, or entry groupings. Primary facades should not extend more than 40 feet without a meaningful change in plane, material, glazing, or architectural detail. Scale Large commercial footprints shall be broken into smaller visual components. Human-scaled elements such as canopies, storefront framing, seating, lighting, planters, and signage shall be concentrated at pedestrian interfaces. Height Flat rooflines and continuous parapets shall be varied with stepped parapets, gabled accents, tower or vertical-like elements, or expressed entry volumes. Roof and parapet variation should occur at intervals appropriate to the building length and tenant modules. Massing Buildings shall read as composed structures rather than monolithic boxes. Shifts in plane, connector elements, recesses, projected entries, and material hierarchy shall be used to break down large volumes. Proportion Storefronts and window groupings should favor tall, vertical proportions or well-composed storefront bays. Horizontal ribbon windows should be used sparingly and only as part of a larger composition. Layering Depth shall be created through recessed entries, projecting canopies, deep window frames, material returns, trellis elements, and shadow-producing details. Table 3.1 - Commercial building composition. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 10 Figure 3.3 – Building composition and Massing Example 3.4 Storefronts and Glazing Ground-floor commercial facades along primary streets, plazas, sidewalks, and outdoor dining areas shall maximize visual connection between interior activity and the public realm. Clear, non-tinted glazing shall be prioritized between approximately 2 feet and 8 feet above finished grade at active frontages. Retail Type Target Transparency Standard In-line retail / restaurant / civic-facing tenant Approximately 40 percent minimum glazing along active primary frontage; higher transparency encouraged where feasible. Mid-box retail Approximately 25 to 40 percent glazing, concentrated at entries, corners, display zones, and active pedestrian edges. Large-format retail Approximately 15 to 25 percent glazing, focused at primary entries, corners, lobbies, customer service areas, or integrated storefront zones. Secondary / service elevations Transparency may be reduced when facades are screened, not publicly visible, or used for service/loading; articulation and landscape screening are still recommended where applicable. Where full transparency is limited by tenant operations, it is recommended facades shall be activated with canopies, integrated signage, display windows, public art, trellis systems, landscape, seating, material changes or relief. These elements shall be designed as part of the building composition. 3.5 Large-Format Retail and Outlots • Large-format buildings shall include architectural treatment at all publicly visible elevations and shall not rely on a single decorated entry facade. • Entry volumes are recommended to be scaled to create identity and wayfinding without overwhelming adjacent pedestrian spaces. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 11 • Outlot buildings shall be oriented to reinforce the street or internal pedestrian network and shall not block required visibility or safe circulation. • Drive-throughs, pick-up windows, and service lanes should be located to the side or rear of buildings where feasible and should not dominate primary public-facing frontages. • Queuing, pick-up, and drive-through lanes should be heavily landscaped and shall be designed to avoid conflicts with pedestrian paths. Minimum drive through stacking of 100’ THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 12 3.6 Commercial Materials • Primary commercial materials shall include natural stone, thin brick, high-quality masonry, high-quality burnished block. In areas where large expanse of burnished block is being used it is recommended b urnished block should be layered, stacked, or patterned in a way to resemble a high-quality stone or a material equal to. Other high-quality materials include glass, fiber cement, high-quality metal panel systems, architectural CMU, wood or wood -toned systems, and refined rainscreen materials. • Recommended 4-sided architecture. Elevations that do not face a pedestrian thoroughfare may vary from the recommended material proportions, provided that the overall composition of all four building elevations collectively meets the recommended material distribution requirements. • At least three complementary durable materials should be used on primary commercial facades, with a clear hierarchy of base, field, and accent materials. • Accent metal panels and stucco-like systems should generally be limited to accent or upper facade conditions and should not dominate any primary pedestrian frontage unless detailed as a high- quality rainscreen system. • Tenant prototype materials may be adapted only where they fit the district palette and are integrated into the architecture. • Dumpster enclosures, screen walls, and service-yard enclosures shall use materials compatible with the principal building. • Recommended Range of Materials on Primary street-facing elevations. On buildings with an elevation not facing a primary pedestrian thorough fare materials can be weighted to have a higher or lower percentage of material types as long as the total proportion of materials across all elevations meets the recommended range. • Drive Through canopies and other structures shall be constructed of same materials as primary building and with the same level of architectural quality and detailing. Ashlar Stack Stone Veneer – or THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 13 Figure 3.6 - Commercial material palette and components. Continued *The colors and materials depicted herein are intended as recommended design references and are not mandatory selections. Alternative colors and materials may be considered acceptable, provided they are of comparable quality, durability, and design intent. Final selection of all exterior colors, materials, finishes, and associated details shall be subject to review and approval by the Design Review Board to ensure consistency with the overall architectural character, quality standards, and objectives of these Design Guidelines. Country Square Squire or Similar Machine Cut Stone Veneer THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 14 3.7 Service, Loading, and Utilities • Service and loading shall be located away from primary streets, greens, plazas, trails, and residential frontages to the greatest extent practicable. • Trash and recycling enclosures shall be constructed of materials compatible with the principal building , shall include opaque gates and man doors. • Transformers, meters, backflow preventers, utility cabinets, and mechanical equipment shall be coordinated early in site planning and screened from public view. • Screening shall combine architectural walls, landscape, grade, or fencing while maintaining access for operations and safety. • Emergency access requirements shall be satisfied without compromising the intended pedestrian and landscape character where feasible. • Rooftop mechanical units should be screened using extended parapet walls or architectural screen elements that align with the overall building’s architecture. Units should be coordinated early in building planning to be located a s central as possible in larger mid and big box retailers. Standalone retailers should also follow the same guidelines to screen rooftop units. • Key views and sections like the examples below should be illustrated and presented to the plan commission to show that mechanical areas screening. Parapet Screening rooftop units. Roof Screening Reference Diagram • Development proposal must illustrate mechanical screening from key vantage points to ensure mechanical units are screened and integrated to the overall buildings architecture. Figure 3.4 Commercial Screening Example THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 15 Figure 3.5 Commercial Trash Enclosure Example • Trash enclosure and must be consistent with adjacent building materials. Development must include person access. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 16 4.0 MULTI-FAMILY AND ATTACHED RESIDENTIAL GUIDELINES A range of housing choices organized around greens, streets, paths, and community amenities. Figure 4.1 4.1 Intent The multi-family and attached residential zone shall provide a diversity of housing opportunities and lifestyles supported by nearby commercial areas, open spaces, and pedestrian connections. The district shall create a gradient of development intensity from the lower-scale single-family areas to the more active commercial areas along I -94. Buildings shall frame streets, greens, courtyards, and pedestrian routes while maintaining a modern agrarian identity through simple forms, strong materials, and landscape integration. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 17 Figure 4.1 - Multi-family and attached residential concept renderings. 4.2 Site Planning and Building Placement • Buildings shall be arranged to define streets, common greens, courtyards, and pedestrian connections rather than sitting as isolated objects in parking fields. • Primary entries, lobby entrances, stoops, patios, and amenity spaces shall face streets, greens, trails, or common open spaces wherever practical. • Parking shall be located behind, beside, beneath, or internal to buildings where feasible. Surface parking visible from public spaces shall be screened with landscape, low walls, or grade transitions. • Garage structures, carports, detached accessory buildings, and maintenance buildings shall use architectural elements and materials compatible with principal buildings. • Building layouts shall preserve and enhance pedestrian connections to the commercial zone, community green, trails, and adjacent residential areas. • Exterior parking lots to contain a minimum of 5% of greenspace area to break up the asphalt areas. All parking lots shall be asphalt paved and contain concrete curb and gutter 4.3 Building Composition and Massing Element Multi-Family / Attached Residential Standard Base Buildings shall be visually grounded with a durable base using stone, masonry, brick, architectural block, or similarly durable materials at pedestrian-facing levels. Rhythm Long facades shall be broken into bays using entries, balconies, window groupings, material changes, projections, recesses, or roof shifts. Facade relief should occur at intervals generally not exceeding 40 feet on primary elevations. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 18 Element Multi-Family / Attached Residential Standard Scale Multi-story buildings shall incorporate human-scaled elements such as stoops, porches, canopies, balconies, low walls, lighting, and foundation planting at ground level. Height Rooflines shall include variation through gables, parapet steps, expressed stair/entry volumes, dormer-like elements, or other massing changes. Uniform rooflines across long buildings shall be avoided. Massing Buildings should read as linked volumes or clustered pavilions rather than singular blocks. Recessed connectors, material changes, glass links, and similar design strategies are encouraged to reduce perceived scale and create visual interest. Primary building corners shall receive a higher level of articulation through enhanced massing, material transitions, glazing, roofline expression, or other architectural detailing. Proportion Windows should favor vertical proportions or well-composed stacked groupings. Window alignment shall reinforce facade rhythm and residential scale. Layering Depth shall be created through recessed windows, material returns, balcony depth, canopy projections, and landscape transitions between private and common spaces. Figure 4.2 - Multi-family and attached residential concept massing diagrams. Elements of Design - Plan relief and modulation - Materiality - Expressed Entry - Non continuous roof-lines - Visible Amenities - Character of primary elevation** *Solutions should accommodate categories below as outline in design guidelines. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 19 Figure 4.3 - Multi-family massing and facade strategy. 4.4 Entries, Ground Floors, and Open Space Edges • Primary building entries shall be covered and legible from streets, drives, and pedestrian routes and shall be emphasized through lighting, canopy, landscape, or material change. • Ground-floor residential units facing streets, greens, or walks should include stoops, patios, low walls, porches, or landscape thresholds to create a usable semi-private edge. • Amenity spaces, clubhouses, leasing areas, and community rooms shall be located to activate open spaces and important pedestrian routes where feasible. • Blank ground-floor walls, exposed utility areas, and inactive edges along greens or primary walks shall not be permitted. • Balconies shall be integrated into the building composition and should contribute depth and shadow; tacked -on balcony systems without architectural integration are discouraged. 4.5 Multi-Family Materials and Glazing • Primary materials shall include durable masonry, stone, thin brick, fiber cement, high- quality panel systems, wood or wood-toned systems, architectural block, glass, and refined metal accents. • Material changes should be integrated with facade relief and occur at intervals generally not exceeding 40 feet on primary elevations (Per Building Composition and Massing section 4.3) THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 20 • Finish-grade materials shall be used consistently on all public -facing facades and elevations visible from greens, trails, streets, and parking courts. • Material changes shall occur at inside corners, changes in plane, floor lines, structural bays, or other logical architectural breaks; arbitrary surface-applied changes are discouraged. • Ground-floor amenity and lobby spaces should incorporate generous clear glazing to support activity, safety, and connection to open spaces. • Residential windows shall be organized to reinforce facade rhythm and shall not appear randomly placed. Figure 4.5 - Multi-family material and detail palette. 4.6 Service, Loading, and Utilities • Service and loading shall be located away from primary streets, greens, plazas, trails, and residential frontages to the greatest extent practicable. • Trash and recycling enclosures shall be constructed of materials compatible with the principal building and shall include opaque gates. • Transformers, meters, backflow preventers, utility cabinets, and mechanical equipment shall be coordinated early in site planning and screened from public view. • Screening shall combine architectural walls, landscape, grade, or fencing while maintaining access for operations and safety. • Emergency access requirements shall be satisfied without compromising the intended pedestrian and landscape character where feasible. • Roof Vents, building penetrations and related exhaust pipes shall compliment the building material palette or be painted to match the roof colors. • Wall pack AC units shall be disguised to blend in with the building façade colors. MASONRY WOOD LOOK ACCENT PANEL T&G TEXTURED FIBER CEMENT LAP SIDING – FIBER CEMENT LAP SIDING – FIBER CEMENT THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 21 5.0 SINGLE-FAMILY NEIGHBORHOOD GUIDELINES Neighborhood character, amenity-rich public realm, and transition to existing residential areas. 5.1 Intent The single-family zone shall provide a comparable neighborhood feel and experience to surrounding developments to the north. As such, it provides a transition from the multi-family and commercial zones to transition to surrounding residential areas while maintaining the overall Harvest identity. The primary focus of these standards is public -facing neighborhood character: street edges, front facades, garages, porches, landscape, fencing, and the relationship between homes and common open spaces. Figure 5.1 - Single-family neighborhood organization. 5.2 Lot and Street Character • Homes shall orient primary facades, entries, porches, or stoops toward the street, green, or public -facing open space. • The neighborhood shall emphasize walkable streetscapes with connected sidewalks, street trees, porch edges, and layered front-yard planting. • Front yards should remain visually open and porch-oriented. Tall continuous hedge walls, opaque front-yard fencing, and visually defensive landscape edges are discouraged. • Corner lots and lots facing common greens shall treat both public -facing elevations as primary or enhanced side facades. • Driveways and garages should be designed to minimize visual dominance and pedestrian conflicts along sidewalks. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 22 5.3 Primary Facade Architecture Element Single-Family Standard Facade Composition Primary facades shall demonstrate a clear composition with an entry, windows, material hierarchy, roof form, and landscape relationship. Base Where used, stone, brick, or masonry bases shall appear structurally grounded and shall turn corners rather than terminating abruptly on primary facades. Roof Form Gables, simple shed forms, standing seam accents, dormer-like elements, and composed roof transitions are encouraged. Excessively complex suburban rooflines are discouraged. Porches / Stoops Porches, stoops, covered entries, or entry recesses should be used to create a visible threshold between home and street. Windows Street-facing windows should favor vertical proportions, grouped openings, or well-composed contemporary patterns. Blank street- facing walls shall not be permitted. Garages When Garage doors are front facing they should be part of the architectural character. Variation Repeated plans along the same street shall vary in massing, roof form, porch/entry treatment, color, or material composition to avoid monotony. Figure 5.1 - Single-family public-facing facade composition. 5.4 Materials • Recommended primary materials include fiber cement siding, board -and-batten, vertical siding, wood or wood- toned systems, stone, thin brick, standing seam metal accents, and high- quality windows and doors. • Public-facing elevations shall use finish-grade materials and shall avoid large areas of low-quality or temporary- feeling materials. • Stone or masonry used on primary facades shall be detailed as a grounded material with appropriate returns, corners, caps, and transitions. 5.5 Accessory Elements, and Utilities • Utility meters, air-conditioning units, refuse storage, and service equipment shall be located or screened to reduce visibility from streets and common open spaces. • Accessory structures visible from public spaces should use materials, roof forms, and colors compatible with the principal residence. • Mail kiosks, neighborhood signs, and common-area structures shall follow the district signage and material palette. 6.0 PUBLIC REALM, LANDSCAPE, AND OPEN SPACE A connected landscape system rooted in Wisconsin ecology and Pabst Farms heritage. 6.1 Landscape Vision Landscape shall be a defining feature of The Harvest. The character should balance cultivation, biodiversity, and ecology: structured and legible in civic and retail areas, softer and more naturalized along greenways, trails, stormwater corridors, and residential edges. Native and regionally adapted plantings shall provide seasonal change, habitat value, durability, and a strong sense of place. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 23 6.2 Community Green and Heritage Greenway • The community green and linear greenway shall be designed as primary organizing spaces, not leftover buffers. • These spaces shall include connected paths, shade trees, layered native planting, seating opportunities, lighting, and locations for community gathering. • The heritage of Pabst Farms should be interpreted through signage, public art, landscape patterns, garden plots, market structures, or agricultural references integrated into the public realm. • Greens shall maintain long views, safe visibility, and accessible routes while providing spatial variety through planting, landform, informal seating, and program zones. • Open spaces should support flexible use: informal play, walking, small gatherings, market events, seating, and daily resident activity. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 24 6.3 Streetscape Landscape • Primary streets shall include a consistent canopy tree rhythm using durable, regionally appropriate species. Street tree species shall be selected such that no one species is more than 15% of the total street trees. • Streetscape planting shall be coordinated with utilities, snow storage, signage, lighting, driveways, and clear sight triangles. • Retail streetscapes shall prioritize accessibility, pedestrian comfort, seating, and shade. • Residential streetscapes shall emphasize porch-to-sidewalk connections, layered front-yard planting, and a continuous neighborhood canopy. • Planting beds in street yard areas should use broad, simplified groupings of grasses, perennials, shrubs, and groundcovers rather than scattered ornamental plantings. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 25 6.4 Parking Lot and Service Area Landscape • Parking areas shall include landscaped terminal islands at the ends of parking rows and at least one internal landscaped island for every 12 contiguous parking spaces. Islands shall be sized to support healthy canopy tree growth, understory planting, snow storage coordination, and safe vehicle overhang conditions. • Parking lot perimeter edges visible from streets, greens, trails, residential areas, or primary pedestrian routes shall include layered planting with canopy trees, shrubs, grasses, and groundcovers sufficient to soften views of vehicles while preserving safety, visibility, and wayfinding. • Large parking fields shall be broken into smaller visual rooms using tree islands, planting fingers, pedestrian spines, bioswales, low walls, or shade-tree rows. In multi-family zones, recommended that 3 parking bays or equivalent parking modules shall occur without an intervening landscape break, planted divider, pedestrian walk, or similar green infrastructure element to prevent expansive uninterrupted hardscape areas. • Planting in snow storage areas shall be salt-tolerant and selected for long-term durability. Evergreen shrubs should be avoided in heavy snow storage zones unless protected. • Service and loading areas shall be screened using a combination of walls, fences, evergreen and deciduous planting, berms, or architectural enclosures. • Landscape screening shall not obstruct required visibility, safe access, or building identification. 6.5 Plant Palette Direction Plant selection shall emphasize Wisconsin-native, native cultivars, or regionally adapted species. Plants shall be urban- tolerant, pollinator-supportive, have four-season interest, and be low-maintenance. Plants selection shall account for the drier; sandy soils found in the Pabst Farm development. The use of ornamental grasses and mass plant groupings shall be prioritized in the overall design. Open areas and the side slopes of storm water facilities shall incorporate native grass and forb seed mixes that create pastoral meadows. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 26 7.0 STORM WATER Stormwater Management Coordination The Harvest at Pabst Farms includes lands within both the City of Oconomowoc and the Village of Summit, and stormwater management requirements shall be coordinated with the municipality in which each parcel is located , as well as the Pabst Farms Joint Stormwater District (PFJSD). The PFJSD has its own design standards which must be followed in addition to the underlying municipal standards, as well as its own approval process. For some portions of the development, a regional stormwater management system i s in place – the PFJSD standards provide guidance regarding the regional systems. Specific development proposals tributary to the regional stormwater systems shall provide an appropriate stormwater conveyance plan demonstrating how runoff will be directed to the regional system. Individual parcels may rely on the established regional stormwater management strategy, subject to review and approval by the municipalities and the PFJSD. Developers shall consult with the municipalities and the PFJSD regarding specific stormwater requirements, connection points, conveyance design, permitting, and any applicable engineering standards. For portions of the development that are not tributary to a regional stormwater system, individual development parcels shall provide both on-site stormwater quality treatment, detention and infiltration as part of their overall site design, as required by the municipalities and the PFJSD. Development proposals shall preserve adequate land area to accommodate the parcel-specific stormwater management strategy, including water quality and infiltration facilities , conveyance routes, maintenance access, and any required buffers or setbacks. Developers shall coordinate with the applicable municipality and PFJSD to confirm specific stormwater requirements and applicable engineering standards. 8.0 LIGHTING GUIDELINES Warm, controlled, pedestrian-scaled lighting that supports safety and atmosphere. 8.1 Intent Lighting at The Harvest shall support safety, wayfinding, evening activity, and a cohesive nighttime identity without creating glare, over-lighting, or excessive spillover. Lighting shall be layered and warm, emphasizing entries, pedestrian routes, public spaces, and building character. Figure 8.1 - Lighting family and hierarchy. 8.2 Districtwide Lighting Standards • Fixtures shall be full cut-off or fully shielded where required to minimize glare and light trespass. • Warm color temperatures are required for a cohesive nighttime character. General site lighting should typically be 3000K or warmer; accent and hospitality lighting should typically be 2700K to 3000K. • Fixture finishes should be black, dark bronze, or similarly muted tones unless otherwise approved as part of a coordinated fixture family. • Lighting levels shall be appropriate to the function of the area and shall avoid overly bright or flat illumination. • Photometric plans submitted separately for the development shall demonstrate compliance with municipal standards, transitions to adjacent uses, and control of light spill at property lines. See attached lite pole fixtures for more detail. -TBD - NEED TO FINALIZE POLE SELECTION AND HEIGHTS. TYPE 1,2,3,4 THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 27 8.3 Building and Landscape Lighting • Building lighting shall be integrated into the architecture through sconces, canopy lighting, recessed fixtures, signage lighting, or concealed linear lighting. • Facade lighting may highlight architectural features, entries, material texture, and important vertical elements • Landscape lighting shall be used selectively for entries, important trees, seat walls, paths, signage, and gathering areas. • Tree uplighting and accent lighting shall be focused and controlled to avoid glare or disruption to adjacent residential areas. • Outdoor dining, plazas, and community spaces may use festoon lighting, low -level fixtures, and integrated lighting to create a warmer social character. TYPE 1 TYPE 2 TYPE 3 TYPE 4 THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 28 THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 29 THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 30 8.4 Parking and Service Lighting • Parking areas shall be safely illuminated but visually secondary to storefronts, entries, pedestrian routes, and public spaces. • Pole heights shall be minimized where practical and shall comply with municipal standards. • Lighting at service and loading areas shall be functional, shielded, and oriented away from residential areas and public spaces. • Lighting controls shall support energy efficiency, security, curfew settings, and maintenance access. 9.0 SIGNAGE GUIDELINES AND INITIAL MASTER SIGN PROGRAM A coordinated sign family for district identity, tenant visibility, wayfinding, and pedestrian scale. • Sign permits are required for all permanent signs. 9.1 Intent Signage shall be treated as an integrated component of architecture, landscape, and public realm design. The Harvest sign system shall balance tenant visibility with district cohesion, supporting clear wayfinding, durable materials, restrained lighting, and a contemporary agrarian identity. Figure 9.1 - Sign family and hierarchy. 9.2 Base Signage Requirements and Harvest Standards Because The Harvest spans two municipalities with different base sign standards, the following matrix summarizes key municipal requirements and establishes the Harvest standard that is intended to supersede local municipal design standards where more specific. Permit procedures, inspections, and public health and safety requirements continue to apply unless otherwise approved by the municipality having jurisdiction. • The Harvest Branded Signage Locations: Gateway, wayfinding, monument, pylon, and brand identity signs shall be located generally as shown on the Harvest Branded Signage Locations exhibit. These signs establish the overall Harvest identity, hierarchy, and arrival experience across the full develo pment. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 31 Sign Type / Topic Purpose Typical Location/ Standard Master sign program Establishes a unified Harvest sign family across both jurisdictions. Required for commercial, residential, gateway, wayfinding, and shared amenity signage. Sign families shall coordinate materials, typography, colors, lighting, placement, and hierarchy. District Gateway Monument Identifies The Harvest at major entries and reinforces the overall development identity. Located at primary vehicular gateways, generally as shown on the Harvest Branded Signage Locations exhibit. Signs shall be integrated with landscape, low walls, controlled lighting, and the Harvest stone, wood, and metal material palette. Standard commercial monuments should not exceed 32 ft high unless a larger sign is specifically approved as part of the adopted master sign program for a major gateway condition. Brand Identity Gateway Sign Establishes a major arrival moment and reinforces The Harvest brand identity. Located at key gateway locations shown on the exhibit. May be larger or more prominent than standard monument signage when approved as part of the adopted master sign program. Preferred max height is 10 ft and max face area is 75 SF per side unless otherwise approved as a coordinated gateway element. Wayfinding / Directional Signage Guides drivers, pedestrians, cyclists, service vehicles, and visitors through the development. Located at primary decision points and coordinated with the Harvest sign family. Typography, colors, materials, lighting, and arrow logic shall be consistent across the district. Development Monument Signage Identifies major development areas, shared amenities, districts, or neighborhood entries. Located generally as shown on the Harvest Branded Signage Locations exhibit. Signs shall be low-profile, landscape- integrated, and coordinated with the overall Harvest material and signage palette. max 10 ft high, 75 SF per side, minimum 10 ft from street right-of-way, minimum 5 ft from other lot lines, and limited in number Primary Pylon / Gateway Sign Provides high-visibility identification for the overall development and major tenants. Permitted only where shown on the Harvest Branded Signage Locations exhibit and as approved through the master sign program. Pylon signage may include major tenant identification but shall remain coordinated with the Harvest brand system. Secondary Gateway / Wayfinding Sign Reinforces district identity and supports circulation at secondary entries. Located at secondary gateway or internal decision points. Signs shall be subordinate to primary gateway signage and coordinated with the overall Harvest sign hierarchy. Tertiary Monument / Wayfinding Sign Provides smaller-scale identity, orientation, and directional support. Located at internal streets, neighborhood transitions, shared amenities, or trail/green connections. Signs shall be scaled to their setting and integrated with landscape. • Development Parcel Signage: Individual commercial, residential, mixed-use, tenant, and neighborhood signs shall follow the standards in the matrix below and shall be coordinated with the overall Harvest sign family. Parcel signage may support individual tenant or neighborhood identity but shall not compete with, duplicate, or visually overwhelm the Harvest-branded gateway and wayfinding system. Sign Type / Topic Purpose Typical Location/ Standard Commercial Multi-Tenant Monument Identifies multiple tenants within commercial parcels. Located at shared commercial entries. Signs shall be low, horizontal, landscape-integrated, and built from the Harvest material palette. Tenant panels shall use a coordinated cabinet or panel system and avoid cluttered tenant stacking. Single-Tenant Monument Identifies a stand-alone tenant, civic, amenity, or outlot building. Signs shall follow the approved Harvest signage prototype and be integrated with storefront bays, sign bands, entry volumes, canopies, or facade modules. Signs shall not exceed 32 feet in height unless specifically approved through the adopted master sign program. Residential / Neighborhood Monument Sign Provides primary tenant identification for commercial buildings. Scaled to the residential setting and integrated with landscape, low walls, lighting, and planting. Preferred maximum height is 5 feet and maximum face area is 32 SF per side unless approved as a coordinated gateway element THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 32 Sign Type / Topic Purpose Typical Location/ Standard Commercial Wall Sign — Inline, Mid-Box, and Multi- Tenant Provides primary tenant identification for commercial buildings. Provides primary tenant identification for commercial buildings. Signs should align with the approved Harvest signage prototype and be integrated with storefront bays, sign bands, entry volumes, canopies, or facade modules. Signs shall not exceed 32 feet in height unless specifically approved. Where separate business entities occupy the same commercial or industrial building, each entity may display one wall sign, canopy sign, awning sign, or marquee sign along the pedestrian entry façade and one sign on a secondary or non-pedestrian entry façade, provided each sign does not exceed 70 SF. Individually mounted, extruded, cut-out, channel, or halo-lit letters are preferred. Commercial Wall Sign — Tenant Identification Identifies individual tenants on building facades. Identifies individual tenants on building facades. Typical tenant signs should not exceed 70 SF per sign unless approved for a large-format tenant or anchor tenant. Individually mounted, extruded, cut-out, channel, or halo-lit letters are preferred. Blade / Projecting Signs Provides pedestrian-scale tenant identification. Feathers signs are not permitted. Promoted in pedestrian- oriented retail areas near storefront entries, arcades, patios, or walkable retail streets. Signs shall maintain clear pedestrian clearance, typically 8 feet minimum above walks, and shall not project more than 4 feet from the facade unless approved. Awning / Canopy Sign Provides tenant identity and pedestrian emphasis. Signage shall be integrated into the canopy, awning, or marquee design. Lettering should be restrained, aligned with tenant bays, and generally limited to the valance or face of the canopy. Letters not exceeding 8 inches are treated separately; larger letters are considered wall signs. Window Sign / Vinyl Provides secondary storefront information. Window graphics shall preserve transparency into active interiors. At primary storefronts, opaque graphics should generally not exceed 10% of the active window area unless approved for special design or privacy conditions. Electronic / LED / Reader Board Provides limited digital messaging where specifically approved. Building-mounted electronic message boards and LED reader boards are permitted. Limited digital components may be considered only at primary development monument signs with strict brightness, size, content, and change-frequency controls. Signs shall not revolve, flash, scroll, blink, chase, or otherwise be animated; electronic message signs may fade over at least 3 seconds, must remain static for at least 5 seconds, and images shall not be animated. Temporary Sign / A-Frame / Banner Supports daily pedestrian-scale messages, temporary events, seasonal uses, and grand openings. High-quality A-frame signs may be allowed in pedestrian retail areas when stable, durable, and kept outside accessible routes. Temporary banners shall be limited to approved grand opening, seasonal, or event conditions. Inflatables, streamers, pennants, and visually cluttered temporary advertising are not permitted. Temporary signs should be limited to 24 SF maximum. Pole / Pylon / Roof Sign Provides high-visibility signage where specifically approved. Parcel-specific pole, pylon, and roof signs are not permitted. Freestanding pylon signage is accepted only where shown on the Harvest Branded Signage Locations exhibit. Requests for additional signage may be reviewed by the City Architectural Commission or Village Plan Commission for special exceptions 9.3 Building Sign Standards • Primary tenant signs shall be integrated with the building architecture and shall align with storefront bays, entry volumes, canopies, or sign bands. • Channel letters, reverse-lit letters, extruded letters, cut-out letters, halo-lit signs, and high-quality externally lit signs are preferred. • Raceways, conduits, transformers, and mounting hardware shall be concealed or integrated into the sign design. • Internally illuminated cabinet or box signs are not permitted unless specifically approved as part of a high- quality, architecturally integrated system. • Tenant signs shall not cover architectural features, windows, material transitions, cornices, or primary details. • Sign lighting shall be warm, controlled, and free of glare. • Art / murals on buildings should be discussed. If the art is not advertising a specific name or specific product, then it should not be counted as a sign. All proposed art could be approved by either Staff or AC/PC of the community. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 33 THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 34 THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 35 THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 36 9.5 Monument and Gateway Signs • Gateway signs shall combine signage, landscape, lighting, and low wall elements to create a memorable arrival sequence. • Monument signs shall use the district material palette: stone, brick, masonry, wood tone, blackened metal, dark bronze metal, or other approved durable materials. • Signs shall be designed as horizontal, ground-related elements rather than tall pole signs unless otherwise required or approved for visibility. • Digital or electronic message components shall not be used on building facades. If permitted by municipal code, limited digital components may be considered only at development monument signs and shall be carefully controlled for brightness, change frequency, size, and content. • Monument sign planting shall maintain visibility while grounding the sign with native grasses, perennials, shrubs, and seasonal interest. THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 37 Brand Identity Gateway Sign 9.6 Prohibited or Discouraged Sign Types • Flashing, animated, or moving signs, except as specifically permitted for approved monument sign components. • Building-mounted electronic message boards or LED reader boards. • Generic internally lit cabinet / box signs not integrated into the architecture. • Roof signs, inflatable signs, pennants, streamers, and excessive temporary banners. • Signs with exposed raceways or uncoordinated wiring. • Large blank corporate color panels used as signage fields rather than architectural materials. Pylon sign Secondary Gateway Wayfinding Sign THE HARVEST AT PABST FARMS | DESIGN GUIDELINES DRAFT Draft for coordination | 38 • Signage that obstructs pedestrian routes, sight triangles, windows, doors, fire access, or required accessibility clearances. END OF INITIAL DRAFT