Architectural Commission Agenda Packet - 4:30 PM

City of Oconomowoc ARCHITECTURAL COMMISSION MEETING Wednesday, June 3rd 2026 @ 4:30 PM @ City Hall, Conference Room #3 NOTICE: If a person with a disability requires the meeting be accessible or materials at the meeting be in an accessible format, call the City Clerk, at least 48 hours prior to the meeting at 262-569-2186, or TDD at 262-569- 3272 to request adequate accommodation. AGENDA: 1. Roll Call and Confirmation of appropriate meeting notification 2. Approve Minutes of May 6th, 2026. 3. Jersey Mike’s Subs – Consider/approve the restaurant signage plan at the 1350 Penny Lane. 4. The Social – Consider/approve building plans for an indoor recreation establishment at 1340 Snyder Way, (previous address of 965 Cannon Gate Road). 5. Reports and comments from the City Planning Department. 6. Reports and comments from the Architectural Commissioners. 7. Adjourn. Members of other C ity governmental bodies (boards, commission, committees, council, etc.) may attend the above noticed meeting of the Architectural Commission in order to gather information. The only action to be taken at the above noticed meeting will be action by the Arch itectural Commission. Architectural Commissioners should notify the City Clerk's Office at 262-569- 3236 if they are unable to attend. S:Clerk/Committees-Commissions/Architectural/Minutes/2025/ACmin 5-6-26 City of Oconomowoc Architectural Commission Meeting Minutes May 6, 2026 Chairman Flint called the meeting to order at 4:30 pm. Members Present: Flint, Matteson, Krogstad and Otten Members Absent: Puestow Staff Present: Grams, Gallo, Frye, Mayor Rosek and Dehnert 2. Approve minutes of March 4, 2026: Motion by Krogstad to approve the March 4, 2026 minutes; second by Otten. Motion carried 3-0-1 (Matteson abstained). 3. Dunkin’ - Consider/approve the restaurant updated façade plan at 427 E. Wisconsin Avenue: Grams explained the applicant is proposing to update their building by painting the EIFS and including a wood product on the drive thru and in other areas. He noted issues with the garbage dumpster and recommended approval with considerations listed in the background. Steve Kolber of KB & J Engineers explained they will be updating the building as presented with the colors of Duncan; there will be a new canopy over the drive-thru; and Hardiplank siding in several new areas. Members questioned signage, and Kolber said it will only have the Duncan name on it. Members suggested adding a second trash enclosure on the site, and Kolber said he will talk to them about getting more garbage pick ups or they will have to add another enclosure. Mayor suggested the franchisee should clean up the site. Motion by Krogstad to approve the updated façade plan for Dunkin’ at 427 E. Wisconsin Avenue with the building materials and colors as proposed and if a second dumpster is needed, a new dumpster enclosure will be required per code and can be approved when the signage package is presented; second by Flint. Motion carried 4–0. 4. Jersey Mike’s Subs – Consider/approve the restaurant signage plan at 1350 Penny Lane: Grams explained the applicant is requesting a special exception for signage that currently encompasses the entire window at their location. They also have banner, feather and other unapproved signs on the property. Grams added their original building plan called for spandrel glass and suggested members could deny the request or require the applicant to meet code with their signage. Gallo said this item was brought to their attention due to a complaint. Logan Zagrodnik of Fast Signs said the windows appeared to be regular glass, not spandrel, which is why the owner asked for a film to cover the windows. Members said it appears the owner didn’t put in the type of glass that was approved by the Architectural Commission. Zagrodnik offered to peel back a section of signage to confirm if it is regular glass, not spandrel, and said there are other businesses who have full window panel signage also. Gallo offered to look at other businesses in the area for this issue. Motion by Flint to deny the signage plan for Jersey Mike’s Subs at 1350 Penny Lane and the panel must be removed before the 1st of the month and the glass brought back into compliance; second by Otten. Members noted there are other options if the glass is clear. Flint amended his motion to postpone a decision on the window signage until staff has an opportunity to determine if spandrel glass was installed as required; second by Otten. Motion carried 4-0. 5. BP Gas Station – Consider/approve the master sign plan at 1004 Summit Avenue: Grams explained this applicant is requesting approval of a master sign plan for their site which currently includes 2 monument signs, several wall signs, signs by their gas pumps and various other signs but none on their gas canopy. Grams noted there is a separate business along with the gas station on the site which prompted having a master sign plan. He also pointed out an inoperable and unlicensed food truck which is located on the site. The applicant is requesting new canopy signage, wall signage for both businesses and all signs currently on the site. Grams recommended approval with conditions listed in the background. Gallo added the site has too much signage currently, and now there is a second tenant for which they are asking additional signs. Benjamin Slane of Bend Co Signs discussed the types of signs with the members, and they agreed to eliminate signage on the canopy as it needs more clarity, S:Clerk/Committees-Commissions/Architectural/Minutes/2025/ACmin 5-6-26 the wall signs above the car wash entrance as it is not operable, and the light pole as it is unnecessary. The remaining signs were acceptable to the members. Motion by Flint to approve the following signs as submitted for the master sign plan for BP Gas Station at 1400 Summit Avenue: both monument signs; Unit A & B East-facing Wall Sign; and Unit B West-facing Wall Sign; second by Krogstad. Motion carried 4-0. 6. The Social – Discuss building plans for an indoor recreation establishment at 1340 Snyder Way (previous address 965 Cannon Gate Rd): Grams explained this applicant is looking for feedback on their plans to remodel the existing 2-story building located at the bottom of the ski hill into a new recreational multi-use building. William Conine of Perspective Design Inc. explained they plan to add an addition to the building on the east side; will have outdoor seating and entertainment on the roof; synthetic turf on the roof with drainage built in under it; a new concrete sidewalk, patios and stairs; underlighting and shielded lights around the building to add to plain areas of the building; resurface and stripe the parking lot to the north; and add a new striped parking lot to the east. Materials include large storefront window areas with aluminum framing; paint the existing walls black; apply a concrete coating system to some walls; include decorative metal accents in various locations; and horizontal stainless steel cable and guardrails inset from the edge on the roof. Members suggested pulling some materials out to break up the façade; cautioned using flat guardrails; include way-finding signage; and really liked the plans and think they are close to getting final approval. No action was taken. 7. Fox Communities Credit Union – Discuss building plans for a credit union at 1283 Olympia Fields Drive: Grams explained this applicant is looking for feedback on their plans for a new bank. Materials include natural stone, brick, storefront windows, corrugated metal panels, and standing seal metal roof. Members suggested the monument sign can be higher because of the road elevation; asked for the location of mechanicals; and would like the masonry on the dumpster enclosure to match the building. Kevin Kilroy, of LaMacchia Group, said the mechanicals will not be on the roof and they will either be inside or on the ground outside. Members suggested the mechanicals should be included on the landscape plan for the final review; liked the 4-sided architecture; conceptionally liked the design; and thought it was a great fit. No action was taken. 8. Reports and comments from the City Planning Department: Grams said there are a lot of enforcement issues with building and signage complaints. 9. Reports and comments from the Architectural Commissioners: Members questioned how staff handles it when a business has over 25% signage as required by code. Gallo said it is all complaint driven. Members said there are so many violations all the time, and it is hard for staff to address all the issues. Members welcomed new member Matteson. 10. Adjourn: Motion by Flint to adjourn at 6:19 pm; second by Otten. Motion carried 4–0. Chris Dehnert, Deputy City Clerk Architectural Commission Background June 3rd 2026: 4:30 pm at City Hall in Conference Room #3 Department of City Planning Robin Grams | 262.569.2173 oconomowoc-wi.gov/planning Item #3 – Jersey Mike’s Subs The Applicant is requesting approval for the restaurant window signage plan located at 1350 Penny Lane Background Jersey Mike’s Subs recently opened as part of the Pabst Farms retail space located at 1350 Penny Lane. The multi-tenant building required the submittal of a Master Sign Plan (MSP), however, window signs were not mentioned as part of the MSP , therefore the regulations revert to the sign zoning code. City code states that window signs shall not exceed twenty-five (25) percent coverage of the total window area (Section 17.603 (1)(h)). The applicant is requesting a special exception to allow for the retention of the full window graphics but is open to the 25% coverage plan with additional clarification. This item was held over from the May 6, 2026 AC meeting. At the meeting, the Commission requested that staff and the applicant look back at the renderings to determine if spandrel glass would need to be installed as indicated on previous drawings. Staff reviewed the minutes from the November 5, 2026 AC meeting regarding after-the-fact building updates. At this meeting, it was determined glass could be tinted instead of the installation of spandrel glass on the west elevation. However, the window signs were installed without permission. Staff had a phone conversation with the building owner on Tuesday, May 19th regarding the signage on the building. Staff informed them that the window cling graphics would need to be removed by the end of the day on Tuesday, June 2nd since they have been up for a long period of time. Staff also requested that all tenant flag signs and banner signs be removed from the property. Signage Jersey Mike’s is looking to receive permission to allow for the full coverage window signs that are currently up at their location at 1350 Penny Lane. The windows that have signage are currently covered from top to bottom with Jersey Mike’s logo and pictures of sandwiches and drinks. Besides the window signs, Jersey Mike’s currently has three wall signs, a feather sign, and a temporary banner sign. The current window signs exceed the twenty-five (25) percent coverage allowed per city code. Recommendation: Deny the special exception request for Proposal 1. Architectural Commission Meeting Background June 3rd 2026 – Page 2 Approve Proposal 2 to allow for a maximum of 25% coverage for each window in the tenant space. The code states window signs should not exceed the 25% coverage of the total window area. This means each individual window, not the total area of all windows. Item #4- The Social The Applicant is requesting approval of building plans for an indoor recreation establishment at 1340 Snyder Way (previously 965 Cannon Gate Road) Background The applicant is seeking a pproval of the bu ilding plans for an indoor re creation establishment located at 1340 Snyder Way. This item was brought forward as a consultation to the May 6, 2026 Architectural Review Commission. The applicant is looking to redevelop the existing building into indoor recreation establishment. The existing building will be remodeled in the interior and exterior and some additions will be added on the east facing side of the building. A combination of materials consisting of metal siding and decorative accents and features will be added to the building. The applicant updated the renderings based on feedback from the AC including the addition of landscape by the patio on the first floor to prevent people from entering into that area and directing them to the main entrance. The applicant also updated the staircase and handrails leading up to the main entrance to be more aesthetically appealing and safer for customers. The Social will offer pickle ball courts, bowling alleys, axe throwing, mini golf, food, games, and more. There will be a fourth floor open air roof area that will serve as a large event space for concerts, gatherings, and Oktoberfest. Recommendation: Approve the building plans for an indoor recreation establishment at 1340 Snyder Way with the following considerations: • Building Materials- The applicant to provide building material samples for the meeting. • Building Colors- Commissioners to determine if the building colors are appropriate for the development. • Signage- Any changes in signage will need to come back to the Architectural Review Commission for approval. • AC to determine if future additions on the roof such as a band stage shall come back to AC for approval or can be administratively approved. Variance Request & Window Signage Proposal Date: 04/15/2026 Location: Jersey Mike's, 1350 Penny Lane, Oconomowoc, WI Subject: Request for Approval of Architectural Window Graphics and Code Clarification 1. Project Objective The objective of this project is to establish comprehensive architectural graphics that highlight the business in a professional and sophisticated manner. These graphics are specifically engineered to provide aesthetic coverage for the structural elements of the building where spandrel glass is utilized. This ensures a clean, uniform exterior that prevents the visibility of internal building infrastructure, maintaining the high architectural standards of the Pabst Farms district. 2. Proposal 1: Retention of Current Graphics (Full Coverage) We formally request the ability to maintain the current window graphics as full coverage. This proposal is based on established district standards and the specific architectural needs of the building: ● District Precedent: Several established businesses within the immediate Pabst Farms area currently utilize full window coverage to maintain brand identity and professional appearance. Notable examples include Sport Clips, AT&T, and Rosati’s. (Refer to attached Exhibit A for photographic evidence). ● Equal Treatment: We seek to be treated with the same regulatory considerations as these neighboring businesses. Granting this proposal ensures visual and administrative consistency across the district. ● Structural Integration: Because these graphics are applied to spandrel glass (intended to hide the space between floors or structural components), full coverage is the most effective method for preserving the building’s visual integrity. 3. Proposal 2: Alternative 25% Coverage Plan & Code Clarification We are committed to adhering to all regulations set by the City. We understand that the current City Code mandates a limit of 25% coverage for window signage. However, the code does not explicitly specify the method of measurement. We seek formal clarification on the following: 1. Individual Basis: Is the 25% limit calculated per individual glass pane? 2. Aggregate Basis: Is the 25% limit calculated based on the total combined square footage of all windows within the tenant space? Economic Impact: Clarification on this point is vital. An aggregate calculation would allow for the professional adjustment of existing graphics to meet the 25% threshold, ensuring a high-quality finish without the significant economic burden of a complete removal and re-installation. 4. Conclusion Our goal is to remain in full compliance with City Code while maintaining a professional presence that aligns with the established look and feel of the Pabst Farms area. We look forward to your guidance on these points. Submitted By: Logan Zagrodnik FASTSIGNS Waukesha 04/15/2026 August 5, 2025 Master Sign Plan Project Address: 1350 Penny Ln., Oconomowoc, WI Current Zoning: GC – General Commercial Applicant Name: All Signs Skokie Inc. Contact Person: Raymond Mandarino Applicant Address: 8088 McCormick Blvd., Skokie, IL 60076 Contact Phone: Contact Email: Intent This document comprises a Master Sign Program (MSP), located at 1350 Penny Ln., Oconomowoc, WI. This is a development consisting of 3 separate tenant spaces with one anchor tenant. The intent of the master sign plan is to set forth a theme as to placement, lettering style, color, and related design consideration, while also reducing sign clutter. No sign shall be erected, placed, painted, or maintained, except in conformance with this MSP. Approval Procedure Amendments to this document require Architectural Commission review and approval in the form of a Master Sign Plan amendment. Any future signage outside the requirements of the Master Sign Program shall not be permitted without the applicant receiving approval of a master sign program amendment from the Architectural Commission. Separate sign permits are required for each individual sign in the development. All signage also requires review and approval from the City of Oconomowoc Planning Department, prior to being issued a building inspection permit. All tenants will abide by the following requirements for signage at the property located at 1350 Penny Lane in Oconomowoc, Wisconsin. General Guidelines This criterion is intended as a guideline for exterior wall signage for multi-tenant retail and restaurant. The tenant’s sign shall be limited to the Tenant’s approved name as stated in the lease. The use of a corporate logo or other established corporate insignia is permitted only if specifically approved in writing by Landlord or its successors. Wall Signs or Building Signs: Wall signs or building signs shall be placed against the exterior walls of buildings; the total area of signage shall not exceed one and one half square foot in area for every one linear foot of building face width on which it is mounted; and shall not exceed the height or project beyond the building. There is no limit to the number of wall signs on a building; subject to the total sign area is not to exceed the allowance for said building. Since this is Multiple tenant build, The endcap units will be allowed to have signages on front, back, and side of the end unit, while the inline or middle unit tenants are limited to signage on front and back of the building. The primary sign must be located above the tenant’s leasehold storefront entrance which fronts a public space (i.e. street, parking field, open public space or access drive.) Secondary signage can be equal to or less than the square footage of the primary sign and shall be located on the opposite elevation (or perpendicular elevation of the building in the case of end cap tenants). Both signs are not permitted on the same façade. Note, tenant storefront renderings show the approved signable location for primary storefront signs only. Secondary signage is to be equal to or smaller than primary signage. Signage General Requirements All signage is to be of the highest quality construction. Shop fabrication and painting is required. All signs must be of a new construction. Reused, renovated and remodeled signs will not be permitted. All attachments, labels, fastener, mounting and brackets, wiring, clips, transformers, lamps and other mechanisms required for signage will be non-corrosive and concealed from view. Light leaks are not permitted. Weep holes are permitted only on exterior signs. Tenant logos shall be in full color per national, regional, or brand standards. LED illumination is required NO neon illumination is permitted No conduits, junction boxes, hardware, wiring or any other appurtenance or fixture shall be permitted to be mounted on the building façade. Raceways may be permitted to be mounted on the building façade subject to Landlord’s approval All fasteners shall be concealed and non-corrosive. Returns and trim are to be prefinished aluminum painted. Exterior signs shall be watertight and comply with all governing code requirements regarding wiring and appropriate illumination equipment. All joints are to be sealed with caulk. All conduit/electrical feed to exit the back of the letters. All mounting material shall have rust resistant plating. All letters to meet U.L. electrical requirements for electrical components and wiring. Seal all light leads and drain holes with baffles. Signage colors must be inline with brand colors. Signs shall be channel letters only Addresses One street address/unit no is permitted for each entry or exit door. Addresses shall be limited to street number only and unit number. Street names are not permitted. All addresses shall be white vinyl die cut numbers or painted numbers. All addresses shall be a minimum of 3 inches in height and a maximum of 4 inches in height. Addresses shall be applied to the interior face of glazing above the main entry doors. Addresses on rear service doors must be mounted at a height of 5’-0” above finish floor. Signs Not Permitted: - Exposed neon signs - Blinking or flashing signs - Signs that emit smells - Signs that emit sounds Approval Process (to be completed prior to Planning Department Review) Tenant shall submit to Landlord via Email one set of reproducible sign drawings for review and approval by the Landlord. Approval of the Tenant’s design drawings by the Landlord shall not constitute review of the tenant’s signage by the city for permit. The tenant is responsible to obtain sign and electrical permits as may be required by the City of Oconomowoc and any other regulatory agency. Landlord’s written approval must accompany submittal to City of Oconomowoc. Installation shall not commence until Tenant has provided Landlord with a copy of the Tenant’s sign permit(s). Sign Drawing Requirements: Sign drawings submitted by the tenant shall provide complete information for Landlord to understand the signage design, installation, and appearance. Sign drawings shall be prepared by a licensed professional and include: 1. Provide elevation, to scale, of the storefront façade illustrating each sign’s location and size; 2. Provide a section or sections through the sign; 3. Identify the materials and construction; 4. Provide complete information on installation All signs are subject to the criteria stated above and all signage drawings must be approved prior to permitting, fabrication and installation. Variances to this Master Sign Plan may be considered on a discretionary basis and must be approved by both the Landlord (or its successor) and the City of Oconomowoc. Existing signage is deemed as legal non-conforming until repaired or replaced, at which time tenant signage must be brought into compliance.